TIPS FOR CREATING CONVINCING CASE STUDY VIDEOS | VIDEO PRODUCTION | CHARLOTTE NC

TIPS FOR CREATING CONVINCING CASE STUDY VIDEOS

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The first aspect before making a video case study is identifying your customers. In the same way, it is essential to understand your potential customers to get a new audience. This research will allow you to get valuable information about them.

Your Customer’s Needs

What You Do Want Reason to believe Reason

to believe Reason to believe Reason to believe Reason to believe Reason to believe Reason to believe Reason to believe IN THIS PROCESS, YOU CAN DETERMINE WHAT DO YOU WANT, THE EMOTIONS AND FEELINGS THAT YOU WILL INSPIRE IN YOUR VIEWERS THROUGH YOUR VIDEO. THIS STAGE IS CRUCIAL IN YOUR STRATEGY OF ENGAGING YOUR POTENTIAL CUSTOMERS.

TIPS FOR WRITING THE SCRIPT

The structure of case studies usually follows a typical story framework that contains a beginning, middle, and end.

The case study must describe the problem the customer was facing before they used your product or service, how they found your product or service, and how you helped them to solve their problem.

A customer case study goes beyond a simple testimonial. It is a description or report that describes how you implement your product or service to achieve successful results. A case study is focused on your prospective customers, and its purpose is to demonstrate your product/service’s value through your client’s words.

Get to Know Us Get to Know Us Get to Know Us

IDENTIFYING A CLIENT WHO WILL PARTICIPATE IN YOUR CASE STUDY MUST BE THE RESULT OF RIGOROUS RESEARCH. YOU MUST INCLUDE THE CUSTOMERS THAT HAVE OBTAINED THE MORE BENEFITS OF YOUR PRODUCT OR SERVICE AMONG YOUR CANDIDATES’ LIST. INDEED, THE BEST CANDIDATES ARE CLIENTS THAT ARE VERY FAMILIAR WITH YOUR BRAND.

When you are working with a video production company, it is best to give information about the benefits of your product or services to the director or producer. Generally, professionals on video production ask you for an interview to know what you want them to do. In this process, you will give information about your business and the most outstanding characteristics of your products or services.

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