WHAT IS A BUSINESS PROFILE VIDEO? | VIDEO PRODUCTION | CHARLOTTE NC

WHAT IS A A BUSINESS PROFILE VIDEO

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Nowadays, the video has radically changed the way we promote our businesses in the world.

As the internet becomes an essential space in our lives, companies are increasingly using video in their business profiles to build brand awareness. This is why the business profile has emerged, as a document designed to give the general vision of a company and its business plan

THE OBJECTIVE OF A BUSINESS PROFILE

The idea of a business profile is to provide the viewer with a general and quick overview of the business, its values, and objectives. In this way, we can give them an immediate idea of what we are doing and where we are going.

THE VALUE OF A BRAND It is important to highlight that the business profile goes beyond offering a product: it is a value proposition of the brand as a whole. The idea of marketing a business through a video production is to keep viewers busy and powerfully attract their attention in the first 5 seconds. A business profile video with a good script will make viewers quickly understand what the brand has to offer.

BUSINESS THAT USE VIDEO AS MARKETING TOOL An article published by Hubspot reveals that by 2017, 63% of businesses were using video as a marketing tool. This article also indicates that by the year 2018, this percentage had reached 81%, and at the beginning of 2019 the number grew to 87%.

It means that in the last two years, the use of video for marketing purposes has increased by 24%. This growth is explained by the fact that it is becoming easier to convince companies of the value of a video. On the other hand, thanks to competition, production costs are getting smaller, and production schedules have become shorter. In summary, video business profiles are an efficient way to boost brand positioning and not just promoting products.

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