Tips for Making a Video Testimonial |Video Production | Charlotte NC

TIPS FOR MAKING A VIDEOÂ TESTIMONIAL

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The effectiveness of a testimonial video depends on its authenticity and naturalness. It is difficult for a consumer to trust a testimony recited by memory; however, it is necessary to have an interview structure. This can be possible by focusing the video on specific questions related to the problem of the client and the product.

It is crucial that the company supply the questions to the client a few days before the recording so that they will feel more relaxed on the film day. In the testimonial video, clients will tell in front of the camera what their problem was and how the brand product or service helped them solve it

Elements and Questions

When making a testimonial video, these following elements and questions are essential: Company logo Name and information about the client The initial problem of the client Reasons why the customer chose the company’s product How the product helped the customer Concrete numbers that show the benefits of the product

The Client

It is vital to choose a customer who has had a positive experience with the product. In this sense, if the brand wants to sell at executive levels, it is advisable to include metrics behind the story. In a testimonial video, it is not advisable to show several people but to interview each one individually.

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Choosing the right filming location is a fundamental step. This place must provide references to the video message. A company that is distinguished by its site can use some iconic place in their city. Also, when deciding to record indoors or outdoors, the first option will allow more control of technical aspects such as light and sound although it is

usually more expensive. Shooting outdoors is cheaper. However, in these cases, producers must deal with unwanted noise, curious people and sunlight fluctuations. Exterior locations can be a plaza, the front of a corporate building or any open space related to the business. Filming in an outdoor place requires the experience of professionals on video production in Charlotte NC to work with contingencies.

In testimonial videos, medium shots are required for record testimonies. However, the close up is ideal when the client highlights something important or expresses some emotion.

A testimonial video production in Charlotte NC is one of the best tactics to generate trust in the client and lead him towards an effective purchase decision. In marketing, nothing is more convincing than a customer in a video talking about their positive experience with a product or service.

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