The Power of Video Testimonials | Video Production | Charlotte NC

The Power of Video Testimonials

charlottephotosandvideos.com

Testimonial Videos: An Effective Marketing Tactic

Today’s consumer is an active subject when buying. When people decide to invest their money in a product or service, they make a prior research on the Internet. According to the 2013 B2B Content Marketing Report, customer testimonials and case studies are considered the most effective marketing tactical tools, representing 89% and 88% of effectiveness rate.

In this sense, testimonies written on a web page do not generate the same effect as seeing a real person supporting the company brand. It is proven that 4 of 5 millennials use videos to inform themselves before a purchase decision.

Millenials and Purchase Decision

BUILDING BRAND MANY COMPANIES HAVE MADE TOUCHING TESTIMONIAL VIDEOS. THIS MARKETING TOOL ALLOWS CUSTOMERS TO SHARE THEIR POSITIVE EXPERIENCES, HELPING TO BUILD BRAND TRUST. TESTIMONIAL VIDEOS ARE IDEAL TO ACCOMPANY THE BUYER’S DECISION.

Dubious Leads

A potential client who knows their problem and wants to solve it will need the information to help them make a decision. A useful testimonial video will drive a dubious lead to buy your product.

An effective Purchase Decision A testimonial video production in Charlotte NC is one of the best tactics to generate trust in the client and lead him towards an effective purchase decision.

The Experience with the Product or Service In marketing, nothing is more convincing than a customer in a video talking about their positive experience with a product or service.

CHARLOTTEPHOTOSANDVIDEOS.COM