barriers barriers barriers

Requires resources and capital to set up and maintain the platform.

Reliant on the quality, relevance and accessibility of the tools and information provided and effective management by a dedicated team.

Reliant on individuals to use the resource and its tools to measure the resource’s impact.

Suitable incentives should be determined to encourage stakeholders to use and market the resource.

Reliant on strong relationships with the government and businesses to support and promote the resource.

Need to develop and maintain a strong, trusted brand identity amongst all stakeholders to be successful.

Need for ongoing investment in the res urce and its devel pment, from building it to maintenance and technological supp rt. A team of paid empl yees who; maintain the res urce; update information; develop and strengthen relati nships; stay up to date with stakeh lders’ changing needs. It must not require businesses to do a lot to be inv lved; the certificati n should be an asset, not a chore. Requires ng ing marketing and campaign investment to be t p- f-mind and maintain a str ng, trusted brand perception.