Measures of success

We want to be topof-mind as the best resource for food waste information. These are some key methods we will use to measure our success.

Please contact us for more details on our measures of success and ROI for those who invest in Food Loop.

Growth

• Daily + monthly active users of the platform

• Number of downloads of the app

• Number of QR code scans

• Maturity metrics indicating how the platform anticipates the needs of future users

Reach

• How, when, where, and who uses the platform.

• Conversion rate: how many people read the resource and how many actively use the tools provided (the waste tracking capabilities)

• Percentage of active users and the demographic

• Percentage of users that engage with the tools and on what basis they do this.

• Regular partner and public feedback

Engagement

• Individual and business satisfaction and retention. Do they trust the resource and find it easy and worthwhile to use?

• Net Promoter Score: would users recommend the platform to others?

• What forms of the platform (e.g. website or app) are the most used.

• Environmental metrics on how the platform has changed user behaviours based on use of the tools and user feedback

Accessible, digestible content in one platform. Facilitates the cross-disciplinary collaboration required to transition to a circular food system. Strengthens relationships between the government, businesses and individuals. Supports and creates incentives for businesses that decrease food waste. Raises awareness of circular economy opportunities. Strengthens the capacity for levers to make sustainable positive change. Fosters innovation. Encourages the development of new, more sustainable markets. 8 Food Loop becomes tangible evidence of the ways in which the government is supporting businesses and people to transition to a circular food economy. Potential to positively shape Australian culture.