Overconsumption

The all-pervasive influence of marketing drives the consumeristic culture. Marketing gives us the illusion of 24/7 availability, cheapness, low price offerings for more and results in more waste from overbuying, quickly disposed of in the bin. Food Loop encourages individuals to use education to change their food waste habits so they purchase less and use it all.

The Food Loop system proposes part of a behavioural, communication and awareness-raising policy for the NSW Government. With the development of Food Loop, the government can progress towards its ambitious goal of halving food waste by 2030.7 Food Loop can help define the grey area of greenwashing and food labelling confusion that misleads individuals. Food Loop can spur the government to make further policies limiting the confusing marketing that encourages overconsumption.

Food Loop is an accessible, free resource that focuses on sharing educational resources and making the most of what we already have rather than selling or encouraging excessive, unnecessary purchases. Food Loop will share tangible information and tools to change food waste behaviours. This includes how to meal plan, food shop, properly store food, make the most of leftovers and compost in-edibles. Food Loop will include a nationwide campaign promoting food-saving behaviours.