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DISTINCT IDENTITY AND DIVERSE DESTINATIONS Celebrate and promote retail, entertainment, arts and culture throughout the urban core to transform Center City into an international destination.
Why is This Important? The number of destinations in Center City grows year over year. These include world-class museums, professional sports venues and arts and cultural festivals. In the last decade, one of the most exciting aspects of Charlotte’s evolution has been the emergence, growth and maturing of new, unique destinations outside Uptown, like the growing neighborhood centers of Plaza Midwood, Wesley Heights, Selwyn Corners, Pecan Point in Elizabeth and others. These authentic hubs have become more poplar with visitors heading to breweries in South End, live music in NoDa, and shops and events at Camp North End. As Charlotte grows, it has the potential to become a renowned destination. Raising the City’s profile will encourage visitors from all over the country and the world to see what Charlotte has to offer, including the incredible concentration of activities and experiences in Center City. Bringing more people to Charlotte will help create jobs in the hospitality and restaurant industry and support small local businesses and artists. Center City offers a variety of events and destinations for residents and visitos
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CENTER CITY 2040 VISION PLAN
BIG IDEA: Create a uniquely Charlotte destination icon and experience