CC SMITH CREATIVE DESIGNER
Dear Gabriel,
I was immediately drawn to the Creative Content Designer role at Noosa Basics, as your calm, minimal aesthetic and thoughtful approach to natural products align closely with how I approach design. I’ve also known and loved the brand for years, so the opportunity to contribute to a local independent company whose values and visual language I genuinely connect with is especially exciting.
My background as a Senior Designer in the beauty and lifestyle space has given me strong experience translating brand values into cohesive visual content across packaging, campaigns, digital assets, and social media. Formally trained in graphic design and fluent across Adobe Creative Cloud, I focus on strong layout, typography, and visual hierarchy, working quickly to produce clean, considered design without overcomplicating visuals.
Alongside static design, I’m comfortable creating short-form and social content, including light video editing and text overlays. I enjoy supporting day-to-day marketing needs across web and email, have some experience in Shopify which I’m continuing to build on, and adapt creative confidently across marketing platforms. I value simplicity and enjoy working in focused, collaborative teams where I can be reliable and proactive.
As a locally based designer, I’d love the opportunity to help evolve the Noosa Basics visual presence across social, web, and marketing channels and contribute my experience and creative energy to your team.
Sincerely,
CC Smith Noosa Heads Gubbi Gubbi Country
1992 - 2017
THE ZOO - MUSIC VENUE CO-FOUNDER & DIRECTOR
Graphic design, Marketing Media, Events
2002 – 2005
FREELANCE
PRODUCTION DESIGNER & ART DIRECTOR (FILM)
www.bordertownnoosa.com.au
2015 – 2018
BORDERTOWN BRAND MANAGER
Brand marketing
Graphic design & Content creation
Photography production and editing
Video production and editing
Website design and management
Social media content & Packaging design
2005 – 2015
FREELANCE
GRAPHIC DESIGNER
MARKETING & EVENTS
2018 – 2020
JPG DESIGN GRAPHIC DESIGNER
Print & Digital design
Digital marketing
Social media
Business branding Packaging Signage
SYNAPSIS CREATIVE GRAPHIC DESIGNER
Magazines & flyers, Presentations
Animation, Video production
Audio editing
2022 - 2023 (CONTRACT)
SUNSHINE COAST TAFE TEACHER - GRAPHIC DESIGN 2023 (CONTRACT)
TOP TEACHER GRAPHIC DESIGNER
2020 - 2021
LYNDAL CHASE & CO
GRAPHIC DESIGNER
Print & Digital design
Digital marketing
Social media
2011 – 2012
DIPLOMA OF GRAPHIC DESIGN
DIPLOMA OF PHOTOGRAPHY
SUNSHINE COAST TAFE 2023
PRIVATE LABEL DYNAMICS
GRAPHIC DESIGNER
Label & Packaging design
Print & Digital design
Photography
Business branding
Digital marketing
Social media
Business
Private Label Dynamics is an Australian owned and operated manufacturer and worldwide distributor of white labelled beatuty products, located in Coolum.
During my time as Senior Graphic Designer with Private Label Dynamics, I managed over 1500 clients, organising product artwork, photography, brand guidelines, and meticulous internal records. Additionally, I produced renders and mock-ups for more than a hundred clients for use in client socials, web and print marketing.
With a strong background in product packaging design and development, I am confident with the process from ideation, to mock ups and final production. I possess comprehensive experience in the manufacture and wholesale of beauty industry products, from managing client orders to crafting designs and understanding the importance of the picking, packing and shipping process. I have utilised online platforms to optimize workflow and streamline operations throughout this process.
I have practical knowledge of job scheduling, deadlines, and providing consultancy throughout print production. I’ve worked closely with printers to ensure color precision, readability, and overall quality of the final output.
Working with the marketing department, I have contributed to the creation of diverse artworks for packaging, labels, marketing collateral, and social media. Within the technical aspects of manufacturing, I collaborated with the head chemist in the process of compiling accurate technical information and ingredients lists.
The PLD client base is international and includes small to large companies with Instaram followers from 500 to 707K. Everyday presented new challenges, pivots and inspiration. Creating with a close knit team, who share a vision makes the work fun.
