Preservation on Main Street Conference Program

JULY 19-22, 2023 • OCALA, FLORIDA

Florida Main Street is a technical assistance program administered by the Bureau of Historic Preservation within the Division of Historical Resources at the Florida Department of State. The Division conducts statewide programs aimed at identifying, evaluating, and preserving Florida’s historic resources. Florida Main Street, with its emphasis on economic development within the context of historic preservation, has been an effective program in achieving these goals in Florida’s historic commercial corridors. Since 1985, Florida Main Street, as a Coordinating Program of Main Street America™, has offered technical assistance, consultant team visits, and trainings to more than one hundred communities across the state. Florida Main Street currently oversees fifty-seven programs.

Main Street America™ is the nation’s leader in preservation-based revitalization, providing assistance, information and leadership to grassrootsbased organizations around the country. In 1977, the National Trust for Historic Preservation developed its pioneering Main Street Approach for commercial district revitalization. This innovative methodology combines historic preservation with economic development to restore prosperity and vitality to downtowns and neighborhood business districts. For more than forty years, a network of over 1,600 rural and urban communities have utilized the Main Street Approach. This unique economic development tool provides the foundation for communities to revitalize their districts by leveraging local assets – from cultural or architectural heritage to local enterprises and community pride.

FLORIDAMAINSTREET.COM

MAINSTREET.ORG

The Florida Trust for Historic Preservation is the state’s nonprofit organization dedicated to protecting Florida’s extraordinary heritage and history. Since its inception in 1978, the Florida Trust has collaborated to save irreplaceable Florida treasures like the Historic Capitol, serves as a steward for historic properties through the state, and is a statewide partner of the National Trust for Historic Preservation. The Florida Trust for Historic Preservation’s mission is to promote the preservation and inclusive sharing of the diverse architectural, historical, and archeological heritage of Florida, by connecting communities, advocacy, education, and historic property stewardship.

FLORIDATRUST.ORG

FLORIDA TRUST FOR HISTORIC PRESERVATION

Board of Trustees

Florida Trust Officers

Jenny Wolfe, President - Pensacola

Mike Cosden, Vice President - Fort Myers

Ennis Davis, Treasurer - Jacksonville

Linda Stevenson, PhD, Secretary - Bradenton

Friederike Mittner, Immediate Past President - West Palm

Beach

At-Large Trustees

John Stafford - Tallahassee

Jodi Rubin - Maitland

Board of Trustees

Aimee Angel - Sarasota

Julie Byrd - St. Petersburg

Christine Dalton - Eustis

Mercedes Harrold - Jacksonville

Kelly Perkins - St. Petersburg

Ross Pristera - Pensacola

Carter Quina - Pensacola

David Salay - Key West

J.J. Scott - Tallahassee

Mark Tarmey - Tallahassee

Joseph Yates, III - Rockledge

Mark Zubaly - Tallahassee

Ex-Officio Trustees

Paul Backhouse, PhD, Heritage and Environment Resources Officer, Seminole Tribe of Florida - Clewiston

Cleary Larkin, PhD, Director of Historic Preservation Program, University of Florida - Gainesville

Alissa Slade Lotane, State Historic Preservation OfficerTallahassee

Melissa Wyllie, Florida Trust CEO & PresidentTallahassee

Welcome to Preservation

Dear Friends,

Greetings and welcome to this year’s Preservation on Main Street Conference, brought to you by Florida Main Street, the Florida Trust for Historic Preservation, and Ocala Main Street.

Florida has proven its resiliency, once again, in the face of natural disasters and unprecedented inflation. But Floridians, every one of you, have met these conditions head on and moved forward. Your partnerships and relationships with key stakeholders have proven invaluable in sustaining and revitalizing your communities.

Immediately after Hurricane Ian came ashore, our Main Streets sprang into action, helping coordinate recovery efforts and resiliency planning, facilitating businesses as they reopened, coordinating services between federal and state agency providers and their communities, building strategic alliances to help their communities in recovery, and continuing their day-to-day responsibilities in their districts. Across the state, Main Streets that were less affected reached out and supported our network of communities. Florida is leading the way in helping to define the role of Main Streets when community disasters strike.

In addition to this response, the Florida Trust for Historic Preservation reached out to Main Street communities that had received damage from winds and water. They shared their expertise and deployed volunteers to begin structural assessments of buildings, prepared damage reports, helped building owners in discussions with local, state, and federal officials, and provided guidance for the recovery effort. Knowing that we have partnerships with organizations like the Florida Trust for Historic Preservation helps keep Florida strong!

Despite these unusual demands, in 2022, Main Streets reported cumulative statewide investment numbers of more than $154 million, 1,309 new jobs, 336 new businesses, and over 63,603 volunteer hours (totaling $1,904,934 in support to communities). It has been an incredible year for Florida Main Street!

Watching our Main Street communities grow and flourish, and the impacts that preservation has on our society, we have witnessed first-hand how communities can overcome monumental challenges and adversity. In every part of the state, Floridians define how we as individuals, organizations, and communities continue our collective path to preserve, protect, and promote historical and cultural assets. From this shared experience, we were inspired to create this year’s conference theme: Exploring Our Stories.

I want to express my sincere appreciation to both Ocala Main Street and the City of Ocala for hosting this year’s Preservation on Main Street Conference. As one of the first five Main Streets designated in Florida, Ocala shows what 38 years of Main Street implementation can do!

We hope you enjoy your experience at the Preservation on Main Street Conference and take home many tools to help your continued success in your local communities.

Sincerely,

Cord Byrd Florida Secretary of State

on Main Street 2023!

To my fellow conference members,

In the last couple of years, I have witnessed the benefit of new perspectives in our organizations through the cooperation, open dialogue, and friendship between the Florida Trust for Historic Preservation and Florida Main Street.

As we celebrate our partnership this week, I encourage us all to continue to seek new perspectives. We are here because of a single, shared interest: ensuring the success of our diverse and historic communities through growth and change. Climate change, economic relevance, and cultural boundaries are matters of great concern that affect our neighborhood blocks, downtowns, cities, state, and country. Because they affect us in diverse ways, we have an opportunity to use these concerns as common ground to share our experiences, knowledge, and questions with each other to gain new perspectives.

Florida is a microcosm of the country’s diverse heritage and history and we as stewards are challenged to recognize this heritage in new and relevant ways. Florida endows us with remnants of the built environment and traditions of these past lives. How we choose to recognize this heritage is the essence of historic preservation and it is through gaining new perspectives and maintaining intentional practice that our future successes will be grounded. We have excellent opportunities at POMS for both developing our practice and creating new avenues.

POMS is an opportunity to reflect on our unique and collective challenges and successes, but it also provides a break to be invigorated by the range of people and ideas that are present. I am grateful for your participation in our practice; however you choose to share it. I hope that you will find encouragement from your peers to renew your motivation and the curiosity to ask more questions. This combination will prepare you to make a lasting impact in the stewardship of Florida’s people and traditions.

Jenny Wolfe President, Florida Trust for Historic Preservation

Welcome to Ocala!

On behalf of the Ocala City Council, Ocala Main Street and all our citizens, it is a pleasure to extend to you a most cordial welcome to our city. We are honored to host the 2023 Florida Preservation on Main Street Conference.

We are very proud of our city and its rich heritage. In 1985, Ocala became one of Florida’s first five Main Street communities. Ocala has had a long-standing, mutually beneficial partnership with Ocala Main Street. The Main Street program has been ever so valuable to us in driving economic vitality in our city’s core.

In 2017, Ocala Main Street received the Main Street America Revitalization Professional (MSARP) credential, the highest credential achievable through the Main Street America Institute, as well as being named May’s Florida Main Street’s Program of the Month. A downtown Ocala restaurant, Ivy on the Square, received the 2018 Outstanding Florida Main Street Rehabilitation Project Award. In 2021, our Ocala Main Street was the recipient of the Outstanding Image Campaign for the Downtown Burger Tour. We are proud of the efforts put forth by our own Main Street program now, and in the past, to promote and improve our downtown.

We encourage you to take time from the conference to explore our city. Enjoy our mural and sculpture walks, our historic buildings, or one of our cultural venues. There are many excellent restaurants in downtown Ocala, and our historic downtown provides a pleasant shopping atmosphere with many fine shops to visit.

We hope that your stay will be a pleasant and enjoyable experience and that the 2023 Preservation on Main Street Conference will be a complete success. We all can learn from the successes of each other and that is one of the many benefits of this conference. We welcome you with open arms and hope that you will visit our city often. If there is anything our staff can do for you while here, please contact us.

Enjoy your stay in Ocala!

OCALA MAIN STREET BOARD OF DIRECTORS 2023 - 2024

Larry Bush, President

Andrew Hinkle, President-Elect

Kyle Yancey, Secretary

Tim Rogers, Treasurer

Tony Ortiz, Immediate Past President

Brittany Bishop

Kaitlyn Butler

Stewart Hill

Katie Hunnicutt

Angie Lester

Kent Guinn, Mayor

About Ocala Main Street

Since 1985, Ocala Main Street has been working to make Downtown Ocala exceptionally vibrant and economically successful. Ocala Main Street is dedicated to supporting and enhancing the continuing development of Downtown Ocala while protecting and promoting Ocala’s historic resources and heritage. The organization worked with the City of Ocala and the Downtown Development Commission to create a more dynamic central core and enhance the visitor experience.

Prior to downtown renovation efforts in the early 2000s, the occupancy rate of downtown buildings was about 30 percent. After the downtown renaissance, today the area is now at 90 percent occupancy! Ocala has opened its doors by offering dedicated merchants and volunteers a reason to build and maintain our revitalized downtown area and community. Downtown Ocala truly is the core of the city’s economic hub and the heart of the community.

Ocala Main Street, the City of Ocala, and the downtown businesses are ecstatic to welcome you to Ocala, also known as the Brick City! Spend some time browsing the many shops and galleries and take home a few unique gifts; dine at one of the great restaurants; enjoy Florida’s beautiful weather at Tuscawilla Park or in developing Midtown; or grab a craft beer and drink like a local. We hope you make yourself at home in this beautiful downtown district!

Keynote Speaker

Phil Eich is the founder of Storyville, an agency dedicated to telling the stories of our cities to cultivate community pride, support small businesses, and attract and retain talent and investment. Through interviews, writing, photography, videography, and podcasting, Storyville’s human-centered approach to civic marketing shines a light on the greatest strength of our cities: our people.

Featured Guests

Jeff Siegler, Revitalize, or Die, has assisted hundreds of communities with revitalization, economic sustainability, and community development. Utilizing a background in urban planning, downtown district management, revitalization, real estate, economics, and organizational development, his diverse background and expertise lends a unique vantage point for addressing community concerns. He believes revitalizing communities is the most important work we can do by enhancing the quality of life through enriching experiences. Jeff has dedicated himself to killing apathy - one town at a time.

J. Lenora Bresler, Bresler Instant Leader Transformations, is a nationally acclaimed leadership speaker, author, trainer, and coach. The author of several books, including Instant Insight: 15 Questions to Great Relationships, J. Lenora is on a mission to rid the American workplace of unnecessary stress and unpleasantness. She works with organizations to create the best leaders, teams, and relationships on earth. J. Lenora holds the two highest credentials in the human resources field, the SHRM-SCP and the SPHR, and the highest earned designation in the speaking field, the coveted Certified Speaking Professional, held by fewer than 800 people worldwide. She is also a certified virtual presenter, bringing the winsome and engaging training style she displays in on-site programs into an interactive format online. J. Lenora has been a trial lawyer, a symphony orchestra executive director, a newspaper columnist, a freelance magazine writer, a university instructor, and a radio talk show host.

Jeff Siegler

Phil Eich

J. Lenora Bresler

Featured Guests

Paul N. Backhouse, PhD, RPA has served the Seminole Tribe of Florida since 2007, where he has performed and carried out the duties of Tribal Historic Preservation Officer (THPO) since 2012 and as the Senior Director of the Heritage and Environment Resources Office (HERO) since 2018. Overseeing a staff of more than 70 heritage and environmental professionals, HERO helps manage the operations and strategic implementation of the AAM accredited Ah-Tah-Thi-Ki Museum, Tribal Historic Preservation Office and Environment Resources Management Department, as well as overseeing significant community focused programming, including Climate Resilience and the To-PeeKee-Ke Yak-Ne Community Center.

Vivian Young, AICP, Communications Director, at 1000 Friends of Florida. Vivian has devoted her career to promoting more livable and fiscally sound communities across Florida. As 1000 Friends’ Communications Director since 1996, Vivian spearheaded Florida 2070/Water 2070, which reveals the devastating impact of 15 million new residents on Florida’s lands and waters; building on that study, she is now focusing on the release of Sea Level 2040 & 2070. Vivian launched and coordinates the monthly Dr. John M. DeGrove Webinar Series, which has attracted more than 34,000 attendees since 2011 and now averages close to 600 participants per event. Additionally, she manages 1000 Friends’ website, administers e-mail alerts, coordinates publication of the newsletter and annual report, authors and edits special reports, and undertakes other communications endeavors. Vivian served as 1000 Friends’ Interim President in both 2014 and 2018. In 2005, the Florida Heritage Foundation and Tallahassee Trust for Historic Preservation awarded Vivian its Outstanding Individual Achievement Award. Prior to 1000 Friends, she was Florida’s first State Main Street Coordinator and then served as Planner for the Tallahassee Historic Preservation Board. Vivian received her Master of Urban Planning degree from the University of Illinois at UrbanaChampaign, her Bachelor of Arts from Washington College in Chestertown, Maryland, and is a member of the American Institute of Certified Planners.

Charlie Hailey is an architect, writer, and professor. A Guggenheim Fellow and Fulbright Scholar, he is the author of six books, including The Porch: Meditations on the Edge of Nature, Camps: A Guide to 21st Century Space, and Slab City: Dispatches from the Last Free Place. Hailey teaches design/ build, studio, and theory at the University of Florida, where he was recently named Teacher/Scholar of the Year. In Spring 2021, he was Mentoring Artist-inResidence at the Atlantic Center for the Arts (ACA).

Paul N. Backhouse

Vivian Young

Charlie Hailey

Featured Guests

Alisha R. Winn, PhD, is an applied cultural anthropologist. She received her Ph.D. from the University of South Florida in Applied Anthropology and is the founder and owner of Consider the Culture, an educational and community engagement firm specializing in community outreach and cultural education. Dr. Winn is a consultant and director for several community, preservation, and education projects, including the City of West Palm Beach’s Community Redevelopment Agency (CRA) in the Historic Northwest District, the Osborne School Oral History Project, the Palm Beach County African American Virtual Oral History Project, the Palm Beach County African Diaspora Historical and Cultural Society, Inc.’s Oral History Project, Habitat for Humanity’s Historical Plaque Project, and the Storm of ‘28 Memorial Park Coalition, Inc. Dr. Winn is also an adjunct professor at Palm Beach Atlantic University’s School of Ministry in Intercultural Studies.

Peter Lee is the Manager for the City of Ocala. Peter has held several key roles within the organization prior to being appointed City Manager, including Planning Director for the city’s Growth Management Department. While serving as an Assistant City Manager, he had oversight for the Ocala International Airport, Growth Management, and Community Development Services. He has over 30 years’ experience in planning and development, working in both the public and private sectors.

Scott Sidler founded Austin Historical in 2010 when he saw the need for a company dedicated to serve the specific needs of historic building owners across the southeastern US. He is a graduate of Yestermorrow Design/ Build School in Vermont where he studied historic preservation and has been restoring historic buildings since the late 1990s. He has served on the boards of Orlando Historic Preservation, Window Preservation Alliance, and Parramore Mainstreet District. In addition to serving as the CEO at Austin Historical, he also is a bestselling author of several restoration books and the creative force behind The Craftsman Blog.

Alisha R. Winn

Peter Lee

Scott Sidler

Featured Guests

Author, award-winning designer, business owner, and international speaker, Lyn Falk, has earned praise for her holistic, innovative, results-driven design philosophy. She has devoted over 35 years to helping retailers and business owners across the country define their brand, tell their story, and create memorable customer experiences, all of which help establish profitable downtowns. She is the Founder and President of Retailworks, Inc., headquartered in Milwaukee, WI, with a satellite office in Tucson, AZ, and one forthcoming in southwest Florida. She is a long time consultant for Main Street America, and currently serves on the National CREW Retail Council. Her work has been acknowledged over 150 times in over 80 different publications. Lyn delivers a message that will change perceptions and inspire new ideas.

Kathy Cruz, Founder and CEO of Savvy Shopkeeper has turned her passion for Independent Retail into a top rated entrepreneur podcast and online resource to help brick and mortar retail store owners work smarter, profit more, and grow. When she’s not helping others build their retail empires, you may find her at the home decor and gift store she co-owns with her sister, sipping coffee, spending time with family and friends, traveling and working out.

Lyn Falk

Kathy Cruz

FLORIDA MAIN STREET AND FLORIDA TRUST

Session Key

The Main Street Approach offers community-based revitalization initiatives with a practical, adaptable framework for downtown transformation that is easily tailored to local conditions. Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

Design: supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Economic Vitality: focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for the entrepreneurs and innovators who drive local economies.

Organization: involves creating a strong foundation for sustainable revitalization efforts, including cultivating partnerships, community involvement, and resources for the district.

Promotion: positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

Florida Trust for Historic Preservation Session Key

The Florida Trust for Historic Preservation’s mission is to promote the preservation and inclusive sharing of the diverse architectural, historical, and archeological heritage of Florida, which they do through connecting communities, advocacy, education, and historic property stewardship.

Continuing Education Credits (CEs)

This year’s Preservation on Main Street Conference has been approved for continuing education credits with both the American Institute of Architects (AIA) and the American Planning Association (APA). To receive CE credits, you must register with your APA or AIA number and sign in at each session.

The Florida Trust for Historic Preservation is a registered provider with the American Institute of Architects (AIA) Continuing Education Program, provider number G267. Registered architects with the State of Florida Board of Architecture are eligible for continuing education credits for this program. The Florida Trust for Historic

Preservation is a registered provider with the American Planning Association (APA) for continuing education credits for planners. For all other continuing education credits, the Florida Trust for Historic Preservation will provide a certificate of attendance upon request. Please be sure to sign in at each session.

Note: All educational sessions are included in the price of either a Full Conference Registration or One Day Registration, unless the event, luncheon, or tour is noted as “ticketed.” Ticketed events would require an additional ticket purchase.

Conference Locations

Avid Hotel Ocala | 1626 South Pine Avenue

Bank Street Patio Bar | 120 East Fort King Street

Cantina Tex-Mex Ocala | 35 SE 1st Avenue

Comfort Inn & Suites | 1212 South Pine Avenue

Grace Episcopal Church | 503 SE Broadway Street

Evergreen Cemetery | 609 NW 4th Avenue

First Presbyterian Church | 511 SE 3rd Street

Hilton Garden Inn Ocala Downtown | 120 East Silver Springs Boulevard

Historic Shamrock Inn | 215 South Pine Avenue

Historic Ocala Preservation Society (HOPS) | 712 East Fort King Street

Infinite Ale Works | 304 South Magnolia Avenue

Institute for Human and Machine Cognition (IHMC) | 15 SE Osceola Avenue

Magnolia Art Xchange @ the Union Train Station | 531 NE 1st Avenue

Marion Theatre | 50 South Magnolia Avenue

Ocala City Hall | 110 SE Watula Avenue

Ocala Main Street Office | 328 NE 1st Avenue

Ocala National Bank Building | Northeast corner of North Magnolia Avenue/Silver Springs Boulevard

Parish House at Grace Episcopal | 510 SE Broadway Street

Reilly Arts Center | 500 NE 9th Street

Silver Springs State Park | 1425 NE 58th Avenue

Soleil Bakery & Social House | 56 SE 1st Avenue, Suite 101

The Gathering Café | 306 SW Broadway Street

World Equestrian Center (WEC) | 1390 NW 80th Avenue

Schedule at a Glance

Tuesday, July 18, 2023

3 – 5 p.m.

Early Bird Registration & Information Hilton Garden Inn Ocala Downtown

5:30 – 7:30 p.m.

Early Bird Reception Bank Street Patio Bar

Wednesday, July 19, 2023

8 a.m. – 5 p.m.

Registration & Information

Hilton Garden Inn Ocala Downtown

8:15 – 8:45 a.m.

Coffee Klatch: Preservation Horror Stories

The Gathering Café

9 – 11 a.m.

Welcoming Remarks, Keynote Speaker & 2023 11 to Save Announcement Marion Theatre

11:30 a.m. – 12:30 p.m.

Educational Session Block Hilton Garden Inn Ocala Downtown

• Volunteers – How to Use Them/How to Lose Them ROOM 1

• Resilient Local Ecosystems in Small Downtowns ROOM 2

• Celebrating the Chitlin’ Circuit in Florida ROOM 3

• Florida’s Rosenwald Schools and the Rosenwald Schools National Historical Park Update ROOM 4

• The Battle for Micanopy: The Unlikely Defeat of a Dollar General ROOM 5

12:35 – 1:55 p.m. LUNCH ON YOUR OWN

12:35 – 1:55 p.m.

Florida Trust for Historic Preservation Annual Membership Meeting and Luncheon Parish House at Grace Episcopal Ticketed Event: Pre-registration required; day-of registration not accepted.

Wednesday, July 19, 2023

2 – 5 p.m.

DEEP DIVE: Phil Eich – Telling Your Story

Hilton Garden Inn Ocala Downtown | ROOM 1

2 – 3 p.m.

BOARD TRAINING*: Jeff Seigler – Buck-up Your Board Institute for Human and Machine Cognition

*Board Members Only

2 – 3 p.m.

Educational Session Block

Hilton Garden Inn Ocala Downtown

• Small Area Planning and YOUR Downtown ROOM 2

• Opa-locka: Beauty in Building, Permanence in Place ROOM 3

• Recollecting Memories: Florida’s Last Fish Camps ROOM 4

• ADA Accessibility Tips to Engage Guests with Disabilities ROOM 5

3 – 3:15 p.m.

Session Break

3:15 – 4:45 p.m.

BOARD TRAINING*: Kyle Reynolds – 101 Board

Member Basics Institute for Human and Machine Cognition *Board Members Only

3:15 – 4:45 p.m.

Educational Session Block

Hilton Garden Inn Ocala Downtown

• Creating an Exceptional Customer/Visitor Experience ROOM 2

• Tax Credits and Incentives for Historic Properties ROOM 3

• Get a Grip on Your Business! ROOM 4

• Historic Black Churches – Preserving Living Heritage ROOM 5

Wednesday, July 19, 2023

5:30 – 7:30 p.m.

Welcome Reception

Magnolia Art Xchange @ the Union Train Station

All event attendees are welcome. Transportation is provided by bus at 5:15 p.m. from Hilton Garden Inn Ocala Downtown. Pre-registration required.

Thursday, July 20, 2023

8 a.m. – 5 p.m.

Registration & Information

Hilton Garden Inn Ocala Downtown

8:15 – 8:45 a.m.

Coffee Klatch: 11 To Save Soleil Bakery & Social House

9 a.m. – 12 p.m.

Historic Homes Walking Tour Departs from Historic Ocala Preservation Society Ticketed Event: Pre-registration required. Tour is free, capacity is limited.

9 a.m. – 12 p.m.

DEEP DIVE: Hilary Greenberg – Essential Tools for Building Economic Vitality

Hilton Garden Inn Ocala Downtown | ROOM 1

9 a.m. – 12 p.m.

BOARD TRAINING*: Board Doctor: Self-Care Against the Top Causes of Team Problems Institute for Human and Machine Cognition J. Lenore Bresler, JD, CSP, SHRM-SCP, SPHR

*Board Members Only

9 – 10 a.m.

Educational Session Block Hilton Garden Inn Ocala Downtown

• Historic Building Materials ROOM 2

• Integrating Your Downtown into the Community Housing Cycle ROOM 3

• Brownfield Basic Training ROOM 5

10 – 10:15 a.m.

Session Break

Schedule at a Glance

Thursday, July 20, 2023

10:15 a.m. – 12 p.m.

Educational Session Block

Hilton Garden Inn Ocala Downtown

• Historic Building Materials Workshop ROOM 2

• Place Making in the Palm Beaches: Historic Buildings as Anchors ROOM 4

• Empowering Main Street Retailers to Hire ROOM 5

12 – 1:30 p.m.

LUNCH ON YOUR OWN

12 – 1:30 p.m.

Florida Main Street Board Luncheon Institute for Human and Machine Cognition (Carry-in Lunch Provided) Ticketed Event: Pre-registration required; day-of registration not accepted.

1:30 – 4:30 p.m.

DEEP DIVE: Pauline Eaton – Main Street 101 Training** Hilton Garden Inn Ocala Downtown | ROOM 1 **Required for all new Main Street Executive Directors

1:30 – 4:30 p.m.

BOARD TRAINING*: Alyce Lee Stansbury – Strong Board, Better Plan, Bigger Impact Institute for Human and Machine Cognition *Board Members Only

1:30 – 2:30 p.m.

Educational Session Block

Hilton Garden Inn Ocala Downtown

• Why Invest in Main Street: A Developers’ Panel ROOM 2

• Historic Cemeteries as Cultural Resources ROOM 3

• Aligning Community Action Through a Main Street Master Plan: DeFuniak Springs Main Street Case Study ROOM 4

• Resiliency and Cultural Landscapes: The Seminole Tribe of Florida ROOM 5

Schedule at a Glance

Thursday, July 20, 2023

2:30 – 2:45 p.m.

Session Break

2:45 – 4:30 p.m.

Educational Session Block

Hilton Garden Inn Ocala Downtown

Place Saving in Underrepresented Communities ROOM 2

The Historic Preservation Toolbox ROOM 3

Main Street’s Role in Arts and Culture in Rural Communities ROOM 4

Building Your Donor Pipeline ROOM 5

5 – 6:30 p.m.

Young Professionals Mixer Infinite Ale Works

6 – 7 p.m.

Cocktail Hour

Reilly Arts Center

Ticketed Event: Pre-registration required; day-of registration not accepted.

7 – 9:30 p.m.

Secretary of State Awards & Florida Preservation Awards Reception

Reilly Arts Center

Ticketed Event: Pre-registration required; day-of registration not accepted.

Friday, July 21, 2023

8:30 – 11:30 a.m.

Downtown Visioning Walking Tour

Departs from Hilton Garden Inn Ocala Downtown (Gazebo Side)

Ticketed event: Pre-registration is required. Tour is free, capacity is limited.

9 – 11:30 a.m.

Downtown Mural Walking Tour

Departs from Hilton Garden Inn Ocala Downtown

Ticketed event: Pre-registration is required. Tour is free, capacity is limited.

Friday, July 21, 2023

9 – 11:30 a.m.

Workshop: Design Charrette National Bank Building

*Closed-toe shoes required. Pre-registration required; day-of registration not accepted.

9 – 10 a.m.

Educational Session Block Hilton Garden Inn Ocala Downtown

• Show Me the Money! Financial Incentives for Historic Preservation ROOM 1

• Actionable Annual Work Plans ROOM 2

• Rising Seas: The Sea Level 2040 Project ROOM 4

10 – 10:15 a.m. Session Break

10:15 – 11:30 a.m.

Educational Session Block Hilton Garden Inn Ocala Downtown

• Storm Guidance for Historic Properties ROOM 3

• Effective Engagement with Diverse Communities ROOM 4

• Establishing Your National Register District ROOM 5

11:30 a.m. – 1:30 p.m. LUNCH ON YOUR OWN

11:30 a.m.

Community Give Back – Evergreen Cemetery Clean Up Meet at Cemetery

1:30 – 2:30 p.m.

Educational Session Block Hilton Garden Inn Ocala Downtown

• Why Advance Main Street Bicycle Friendliness ROOM 1

• Small Scale Real Estate Projects Can Leverage Big Change ROOM 2

• Downtown Programming for Dummies ROOM 3

• Community Adaptation Tools with FEMA Assistance Programs ROOM 4

Friday, July 21, 2023

3:30 – 4:30 p.m.

Closing Remarks

Grace Episcopal Church

4:30-5:30 p.m.

Sacred Spaces Tour

Departs from Grace Episcopal Church.

Ticketed Event: Tour is free, capacity is limited.

6 – 9 p.m.

Downtown Block Party

Downtown Ocala Square/Gazebo

Ticketed Event: Event is free, but pre-registration is required.

Cash bar with one free drink ticket provided.

Schedule at a Glance

Saturday, July 22, 2023

9 a.m. – 12 p.m.

Silver Springs Walk About 5656 East Silver Springs Boulevard

Transportation provided from Hilton Garden Inn Ocala Downtown at 9 a.m. Return transportation at 12 noon. Ticketed Event: Pre-registration required. $2.00 per person for tour. Glass Bottom Boat rides may be purchased separately at the park for $13.00 per person.

World Equestrian Center Exploration

1750 Northwest 80th Avenue

Transportation provided from Hilton Garden Inn Ocala Downtown at 9 a.m. Return transportation at 12 noon.

Ticketed Event: Tour is free but pre-registration is required.

Session Descriptions

Tuesday, July 18, 2023

3 – 5 p.m.

Early Bird Registration & Information Hilton Garden Inn Ocala Downtown

5:30 – 7:30 p.m.

Early Bird Reception Bank Street Patio Bar

Join your fellow early birds for a casual networking and mingling event at downtown’s Bank Street Patio Bar. Food and drink will be available for purchase.

Wednesday, July 19, 2023

8 a.m. – 5 p.m.

Registration & Information Hilton Garden Inn Ocala Downtown

8:15 – 8:45 a.m.

Coffee Klatch: Preservation Horror Stories

The Gathering Café

Unfortunately, not all preservation projects are success stories. Join your colleagues for an informal discussion of preservation fails and faux pas.

Moderator: Melissa Wyllie, Florida Trust for Historic Preservation

9 – 11 a.m.

Welcoming Remarks, Keynote Speaker & 2023’s 11 to Save Announcement Marion Theatre

All conference attendees are invited to the historic Marion Theatre for welcoming remarks. Hear from Director Alissa Slade Lotane of the Florida Division of Historical Resources; Board President Jenny Wolfe of the Florida Trust for Historic Preservation; Pete Lee, Ocala City Manager; Larry Bush, Ocala Main Street Board Chair; Jessica Fieldhouse, Ocala Main Street Executive Director, and Senator Keith Perry. Join our Keynote Speaker Phil Eich as he discusses the role of storytelling in creating identity, community, action, and cohesion to increase economic impacts and historic preservation in Main Street corridors.

Florida Trust board member Ennis Davis and 11 to Save Committee Chair will present the 2023 11 to Save list of the most endangered historic places in Florida. The 11 to Save program is designed to increase public awareness of the urgent need to save Florida’s historic resources and to empower local preservationists and preservation groups in their efforts to preserve Florida’s rich history. Florida’s 11 to Save is a starting point for advocacy and education efforts and is intended to be part of a collaborative effort to identify custom solutions for each property.

Wednesday, July 19, 2023

11:30 a.m. – 12:30 p.m.

Volunteers – How to Use Them/How to Lose Them

Hilton Garden Inn Ocala Downtown | ROOM 1

Main Streeters are not short on ideas but are often short on volunteers. By increasing programming through personal development of individuals and creating a healthy culture for individual and group growth, the practical tips offered in this session will help you develop a happy and fulfilled volunteer base.

Natalie Kahler, Brooksville Main Street

Jovita Woodrich, Volunteer Florida

11:30 a.m. – 12:30 p.m.

Resilient Local Ecosystems in Small Downtowns

Hilton Garden Inn Ocala Downtown | ROOM 2

Is your community focused on progress and forward revitalization instead of creating a sustainable and resilient ecosystem that can foster long-term revitalization goals? The preemptive desire to see change is driving many communities to witness a diminished return on investment and quick burnout of both volunteers and available funding. Learn strategies, tips, and tricks on how to create a more vibrant local ecosystem.

Ben Levenger, DTRedevelopment, Inc.

11:30 a.m. – 12:30 p.m.

Celebrating the Chitlin’ Circuit in Florida

Hilton Garden Inn Ocala Downtown | ROOM 3

Join this session to learn more about the role the historic Chitlin’ Circuit played in several Florida Main Street communities. The Chitlin’ Circuit is a network of musicians, entertainers, and performance venues that served Black neighborhoods. We will explore how Eatonville, Deuces Live, and Lincoln Park have partnered to highlight and share their community history, and how they plan to use this history and existing historic buildings to tell the story of their Main Streets.

Ennis Davis, Community Planning Collaborative, Inc.

Adrienne Burke, Community Planning Collaborative, Inc.

Michael Johnson, Eatonville Main Street

Veatrice Farrell, Deuces Live Main Street (former)

Pamela Carithers, Lincoln Park Main Street

1 HSW | 1 CM

Session Descriptions

Wednesday, July 19, 2023

11:30 a.m. – 12:30 p.m.

Florida’s Rosenwald Schools and the Rosenwald Schools

National Historical Park Update

Hilton Garden Inn Ocala Downtown | ROOM 4

This session will focus on Florida’s Rosenwald Schools and the status of the national Rosenwald Park Campaign to recognize America’s remaining Rosenwald Schools through an initiative of the National Park Service (NPS). Julius Rosenwald (1862-1932) was a multimillionaire businessman and president of Sears, Roebuck & Company. He collaborated with Dr. Booker T. Washington (1856-1915), the “Wizard of Tuskegee,” to advance a visionary program in public education for southern Blacks. Known informally as Rosenwald Schools, his brilliant and generous initiative (1917-1932) helped to fund the construction of nearly 5,000 Black public schools in 15 southern states at a cost of $28 million. In Florida, the Rosenwald Fund helped to construct 120 distinctive schools. The session will include a discussion of the 26 Rosenwald Schools built in Alachua, Lake, and Marion counties and identify the four remaining schools near our conference site in Gainesville, Mount Dora, Okahumpka, and Rochelle.

Sidney Johnston, MA, Stetson University

1 HSW | 1 CM

11:30 a.m. – 12:30 p.m.

The Battle for Micanopy

Hilton Garden Inn Ocala Downtown | ROOM 5

In June 2020, developers attempted to build a 9,000 square foot Dollar General store atop a Seminole War Battlefield and across the road from a 600-acre wildlife preserve adjacent to the historic town of Micanopy, Florida. Two years and many battles later, the same developers sold the property to Alachua County.

Jeffrey Forbes

Aaron Weber

1 HSW | 1 CM

12:35 – 1:55 p.m.

Ticketed: Florida Trust for Historic Preservation’s Annual Membership Meeting Luncheon

Parish House at Grace Episcopal Florida Trust members are invited to join us for the Annual Membership Meeting and Luncheon as we discuss the state of preservation in Florida, elect new board members, and recognize those who have served on and are rolling off the board.

Ticketed Event: Advance registration required; day-of registration is not accepted.

Wednesday, July 19, 2023

2 – 5 p.m.

DEEP

DIVE:

Telling Your Story

Hilton Garden Inn Ocala Downtown | ROOM 1

This hands-on workshop covers story selection, interviewing, photography, and implementation. Nationally recognized as a master storyteller and creator, Phil Eich will teach you how to properly frame your community so that your identity is clear and consistent, your vision is focused, and community voices are heard.

Phil Eich, Storyville, Inc.

2 - 3 p.m.

BOARD

TRAINING*: Buck-up Your Board Institute for Human and Machine Cognition

Jeff Siegler delivers a frank and honest conversation with board members about what it takes to make a non-profit organization successful, sustainable, and meaningful. With good intentions in mind, most boards are assembled with the idea that board members will not be asked to do very much. In coming to some common understanding of what it takes to meet the mission and make an impact in your community, we can develop consensus around board expectations and leadership. We will discuss potential accountability measures and how they can be incorporated to ensure expectations are being met.

Jeff Siegler, Revitalize or Die, Inc.

*Board Members Only

2 – 3 p.m.

Small Area Planning and YOUR Downtown

Hilton Garden Inn Ocala Downtown | ROOM 2

Most communities suffer from an area that is “underutilized.” This presentation will focus on the process of small area planning and outline how it can be used to prepare necessary documentation that will help expedite the development process.

Ben Levenger, DTRedevelopment, Inc.

1 CM

2 – 3 p.m.

Opa-locka: Beauty in Building, Permanence in Place

Hilton Garden Inn Ocala Downtown | ROOM 3

Surveying Opa-locka’s astonishing architectural character through innovative methods reveals a rich heritage that can inspire residents and lead to creative community engagement strategies. Opa-locka’s heritage can be leveraged for community revitalization work, as evidenced by their innovative ideas for design, marketing, and economic redevelopment in this new Main Street community.

Linda Stevenson, PhD, AIA, University of Florida

Corion Delaine, Opa-locka Main Street

Alex Van Mecl, Discover Opa-locka

1 HSW | 1 CM

Session Descriptions

Wednesday, July 19, 2023

2 – 3 p.m.

Recollecting Memories: Florida’s Last Fish Camp

Hilton Garden Inn Ocala Downtown | ROOM 4

Opportunities to learn firsthand from people who experienced Florida’s storied past are becoming more challenging as those people who lived in or retreated to a place are diminishing. That heritage can still be brought to life through some of Florida’s remnant fish camps. Hailey is an author, philosopher, and architect who has studied the interconnection of these places that are both witnesses to changing ecology and important lifeways of the state’s people through time.

Charlie Hailey, PhD, University of Florida

1 HSW | 1 CM

2 – 3 p.m.

ADA Accessibility Tips to Engage Guests with Disabilities

Hilton Garden Inn Ocala Downtown | ROOM 5

This workshop on ADA accessibility will highlight how both the ADA Standards and the Florida Accessibility Code can have a positive impact on historic downtown areas and guest interaction. Photos of successful examples from Main Streets around Florida are discussed along with a Q&A for participants. Participants may bring specific examples to discuss after the presentation.

Susan Berry, Disability Smart Solutions

Kyra Lucas, PhD, Florida Division of Historical Resources

1 HSW | 1 CM

3 – 3:15 p.m. BREAK

3:15 – 4:45 p.m.

BOARD TRAINING*: Main Street 101 for Board Members

Institute for Human and Machine Cognition

Understanding board functionality and the Main Street America Four Point Approach™ are key to a successful Main Street program. This deep dive into Organization, Design, Promotion, and Economic Vitality is sure to help you jump start new and old board members to be the best they can be.

Kyle Reynolds, Orlando Main Street Program Coordinator

*Board Members Only

Wednesday, July 19, 2023

3:15 – 4:45 p.m.

Creating an Exceptional Customer/Visitor Experience

Hilton Garden Inn Ocala Downtown | ROOM 2

In this new retail frontier, retailers with brick-and-mortar locations need to understand how to not only survive but thrive. This lively session will discuss the importance of omni-channel retailing and creating a shopping district that triggers left and right brain decision making. It will address the shopper’s journey from beginning to end –touching on how to integrate key elements and principles of design, aroma, music, lighting, layout, displays, and décor. Those who attend will never look at their business or community the same way again.

Lyn Falk, Retailworks, Inc.

3:15 – 4:45 p.m.

Tax Credits and Incentives for Historic Properties

Hilton Garden Inn Ocala Downtown | ROOM 3

Tax credits have proven to be effective tools for revitalizing historic places, providing affordable housing, and supporting economic development. Learn how you can use tax credits to save historic resources, how tax credits revitalize downtowns and attract heritage tourism, and the status of the State Historic Tax Credit efforts in Florida.

Melissa Wyllie, Florida Trust for Historic Preservation

Alissa Lotane, Florida Division of Historical Resources

Kyra Lucas, PhD, Florida Division of Historical Resources

Antonin Robert, GBX Group, LLC

1.5 HSW | 1.5 CM

3:15 – 4:45 p.m.

Get a Grip on Your Business!

Hilton Garden Inn Ocala Downtown | ROOM 4

Learn how to strengthen the six key components of your business with the Entrepreneurial Operating System. Simple tools are explained and shared for immediate use designed to manage the vision of your business, focus on priorities, and gain traction as a healthier leadership team.

Randall Pittman, RGP Solutions, Inc.

Session Descriptions

Wednesday, July 19, 2023

3:15 – 4:45 p.m.

Historic Black Churches: Preserving Living Heritage

Hilton Garden Inn Ocala Downtown | ROOM 5

Learn how Mount Carmel Baptist Church in Gainesville and several historic churches in St. Augustine used funds from the Florida Department of State’s African American Cultural and Historical grant program to extend their living legacy.

Jenny Wolfe, AICP, Preservation Design Partnership, LLC

Rick Gonzalez, AIA, REG Architects, Inc.

Jaime Perkins, St. Augustine Community Redevelopment Agency Director 1.5 HSW | 1.5 CM

5:30 – 7:30 p.m.

Welcome Reception

Magnolia Art Xchange @ Union Train Station

All attendees are invited to a complimentary welcome reception hosted by Ocala Main Street at the refurbished Union Train Station, just a short walk from downtown.

Thursday, July 20, 2023

8 a.m. – 5 p.m.

Registration & Information

Hilton Garden Inn Ocala Downtown

8:15 – 8:45 a.m.

Coffee Klatch: 2023’s 11 to Save Soleil Bakery & Social House

Join your preservation colleagues to discuss the successes and challenges of saving the state’s endangered sites and the role of Florida’s 11 to Save program, including updates on this year’s grant recipients.

Moderator: Melissa Wyllie, Florida Trust for Historic Preservation

9 a.m. – 12 p.m.

Ticketed: Historic Homes Walking Tour

Departing from the Hilton Garden Inn Ocala Downtown Historic Ocala Preservation Society (HOPS) will lead a tour offering a glimpse of some of the earliest established residential structures in Ocala, discussing their history, and the role they play today in helping maintain a cohesive environment within the downtown. Ticketed Event: Pre-registration is required. Tour is free, capacity is limited.

Thursday, July 20, 2023

9 a.m. – 12 p.m.

DEEP DIVE: Essential Tools for Building Economic Vitality

Hilton Garden Inn Ocala Downtown | ROOM 1

Knowing which tools to use and where to find them will help improve the economic health of your Main Street. Learn how to better use market and commercial assessment data; strengthen local businesses through new retention, expansion, and succession initiatives; and the skills needed to attract the right type of investment into your district.

Hilary Greenberg, Greenberg Development Services, Inc.

9 a.m. – 12 p.m.

BOARD TRAINING*: Board Doctor: Self-Care Against the Top Causes of Team Problems

Institute for Human and Machine Cognition

Identifying the most common problems that occur in teams, learning how to avoid them, and setting teams up for success are all crucial. In this interactive and introspective workshop, participants will discover how human nature and our own idiosyncrasies may tempt us to engage in behaviors that are unfruitful for teamwork. Learn how to get a team back on track if it has gone off the rails. This session is for new board members eager to understand their pivotal role and for experienced board members that want to ensure they are optimizing their board service.

J. Lenora Bresler, JD CSP SHRM-SCP SPHR, Bresler

Instant Leader Transformations

*Board Members Only

9 – 10 a.m.

Historic Building Materials

Hilton Garden Inn Ocala Downtown | ROOM 2

Identifying historic building materials—old growth wood, painted finishes, masonry/plaster/stucco/terra cotta, and stained glass—can be challenging. Even more daunting is finding the right product and craftsman to facilitate your restoration. Join Scott Sidler and team as they discuss materials commonly used in historic renovations in Florida.

Scott Sidler, Austin Historical

Rosemarie Brown, Stained Glass Design

Cody Clark, Olde World Walls & Ceilings

Jeffrey Forbes, Alachua Conservation Trust

1 HSW

Session Descriptions

Thursday, July 20, 2023

9 – 10 a.m.

Integrating Your Downtown into the Community Housing Cycle

Hilton Garden Inn Ocala Downtown | ROOM 3

Communities go through a four-step housing cycle, each providing critical housing for a phase in an individual’s or family’s life. Over the past 50 years, the United States has not followed this simple and efficient cycle, leaving a massive gap in available housing. Through this lecture, learn how downtowns can retake their rightful place, and help fill in this gap.

Ben Levenger, DTRedevelopment, Inc.

9 – 10 a.m.

Brownfield Basic Training

Hilton Garden Inn Ocala Downtown | ROOM 5

Whether it’s the old gas station on the corner of Main and First Street, the dry cleaner that’s gone out of business, or the renovation asbestos roadblock, downtown redevelopment is often hampered by the fear of the unknown. Learn the basics of brownfield redevelopment through the lens of Main Street and downtown redevelopment. If you are more of a “Cliff Notes” person than a connoisseur of literary hyperbole, this session is for you.

Jere “Trey” Hess, PPM Consultants, Inc.

Aubrey Hale, City of Ocala 1 HSW | 1 CM

10 – 10:15 a.m.

Session Break

10:15 a.m. – 12 p.m.

Historic Building Materials Workshop

Hilton Garden Inn Ocala Downtown | ROOM 2

Ready to get your hands dirty? This hands-on workshop allows participants to learn about historic materials and processes for stained glass, window restoration, plastering and mortaring techniques, and materials conservation. Wear your jeans and closed-toe shoes!

Scott Austin Sidler, Austin Historical Rosemarie Brown, Stained Glass Design

Cody Clark, Olde World Walls & Ceilings

Jeffrey L. Forbes, Alachua Conservation Trust 1.75 HSW

Thursday, July 20, 2023

10:15 a.m. – 12 p.m.

Place Making in the Palm Beaches: Historic Buildings as Anchors

Hilton Garden Inn Ocala Downtown | ROOM 4

Palm Beach County has a rich concentration of historic and new buildings that respect historical precedent. Early mixed-use projects from the 1920s are models for today’s live/work spaces. Place making uses historic preservation as a tool for existing buildings, as well as new construction. It involves a purposeful effort to serve all people, encourage social interaction, and promote well-being that builds upon the assets of a community and strengthens them through thoughtful design.

Rick Gonzalez, AIA, REG Architects, Inc.

1.75 HSW | 1.75 CM

10:15 a.m. – 12 p.m.

Empowering Main Street Retailers to Hire

Hilton Garden Inn Ocala Downtown | ROOM 5

Offering more products, services or extended hours all make a retailer more attractive in Main Street communities, but one person shops can be hard to sustain and grow. How can you help retail business owners in your Main Street area feel less overwhelmed while empowering them to hire employees? Join Kathy Cruz as she shares real life lessons and business strategies that can help retail store owners in your community grow.

Kathy Cruz, Savvy Shopkeeper

12 – 1:30 p.m.

LUNCH ON YOUR OWN

12 – 1:30 p.m.

Ticketed: Florida Main Street’s Board Member Luncheon Institute for Human and Machine Cognition

All current Main Street board members or individuals interested in joining their local Main Street’s board of directors are invited to this casual luncheon. Take this opportunity to network and problem-solve with other board members throughout the state. Parking is available on site.

Ticketed Event: Pre-registration required; day-of registration not accepted.

Session Descriptions

Thursday, July 20, 2023

1:30 – 4:30 p.m.

DEEP DIVE: Main Street 101 Training

Hilton Garden Inn Ocala Downtown | ROOM 1

*Required for New Florida Main Street Executive Directors

For more than 40 years, the National Main Street Center has helped more than 2,000 communities nationwide by implementing the Main Street Approach.

Pauline Eaton will dive individually into Main Street’s Four Points of Design, Economic Vitality, Organization, and Promotion to equip you with the knowledge you need to be an effective Main Street leader. This deep dive offers great insights whether you are a new director or a seasoned professional.

Pauline Eaton, CMSM, Eaton Consulting, LLC

1:30 – 4:30 p.m.

BOARD TRAINING*: Strong Board, Better Plan, Bigger Impact

Institute for Human and Machine Cognition

Giving follows vision. That is why having a high performing board is the first step towards developing a powerful strategic plan that attracts investors and inspires greater giving. Learn practical tips and strategies to strengthen your organization and increase your financial support. Bring your questions for this interactive session designed specifically for Main Street leaders.

Alyce Lee Stansbury, CFRE, Stansbury Consulting, LLC

*Board Members Only

1:30 – 2:30 p.m.

Why Invest in Main Street: A Developers’ Panel

Hilton Garden Inn Ocala Downtown | ROOM 2

Join developers from across the state that deliberately chose to invest in properties located in Main Street communities. Jim Gunderson (New Port Richey), Reynolds Henderson (DeFuniak Springs), and Kendall Drake (Ocala) will discuss their decision-making processes, successes, and challenges. Kyra Lucas, Historic Preservationist (DHR), will highlight tax credit benefits. Kendall Drake, Drake Construction Services, Inc.

Jim Gunderson, Owner/Operator of two National Trust Hotels (The Hacienda & Lakeside Inn)

Reynolds Henderson, Continental Pacific, LLC

Kyra Lucas, PhD, Florida Division of Historical Resources

Angie Lester, Boyd Real Estate Group

Thursday, July 20, 2023

1:30 – 2:30 p.m.

Historic Cemeteries as Cultural Resources

Hilton Garden Inn Ocala Downtown | ROOM 3

Local cemeteries are like outdoor museums. Learn how historic cemeteries can be used in research, providing information for the lives they memorialized, the meanings of common symbols found in historic cemeteries and how to properly clean and maintain historic cemeteries. There will also be an update on recent legislation pertaining to historic cemeteries.

Alissa Lotane, Florida State Historic Preservation Officer

Nigel Rudolph, Florida Public Archaeology Network

Ruben Acosta, Florida Division of Historical Resources

1 LU

1:30 – 2:30 p.m.

Aligning Community Action Through a Main Street

Master Plan: DeFuniak Springs Main Street Case Study

Hilton Garden Inn Ocala Downtown | ROOM 4

Providing a framework and process for integrating community-wide planning together for the purpose of maximizing impact and leveraging funds is a powerful community resource. The DeFuniak Springs Main Street Master Plan project created effective crosscollaborations with city leaders, departments, and external agencies. Highlighted will be the process of integrating other city initiatives and state planning processes. As a unique Main Street-focused ultimate step, this plan incorporates an implementation framework of actionable goals, broken down by year, allowing for maximization of local funds and assets.

Binoy Panicker, AICP, Ayers Associates, Inc.

Linda Klinck, Ayers Associates, Inc.

Ben Levenger, DTRedevelopment, Inc.

1 CM

Session Descriptions

Thursday, July 20, 2023

1:30 – 2:30 p.m.

Resiliency and Cultural Landscapes: The Seminole Tribe of Florida

Hilton Garden Inn Ocala Downtown | ROOM 5

With a specialized perspective that intersects cultural and natural resources, the Seminole Tribe of Florida is an important voice in the preservation of cultural landscapes. Using the newly developed Climate Action Plan, the Tribe may become a leader in developing climate resiliency strategies that actualize the goals of protecting future generations, repairing a broken system of relationships, and healing the land and ecosystems upon which we depend.

Paul Backhouse, PhD, RPA, Seminole Tribe of Florida

Juan Cancel, Seminole Tribe of Florida

James Charles, Volya Innovative Solutions 1 HSW | 1 CM

2:30 – 2:45 p.m. BREAK

2:45 – 4:30 p.m.

Place Saving in Underrepresented Communities

Hilton Garden Inn Ocala Downtown | ROOM 2

Navigating land use preservation policies, government officials, and differing community opinions can be a challenging task. In some of Florida’s minority heritage communities, this challenge can be even more complicated. Professionals working directly in Royal, Opa-locka, and West Palm Beach will share their successes and challenges in a workshop enhanced with your questions and observations.

Alisha Winn, PhD, Consider the Culture/Palm Beach Atlantic University

Beverly Steele, Community of Royal Corion Delaine, City of Opa-Locka 1.75 HSW | 1.75 CM

Thursday, July 20, 2023

2:45 – 4:30 p.m.

The Historic Preservation Toolbox

Hilton Garden Inn Ocala Downtown | ROOM 3

The Florida Trust has created an accessible and freely available resource that shares the information needed to activate future preservationists. The Florida Preservation Toolkit offers a free, hands-on, tactical guide to preservation for everyone in the state. The Toolkit is an online resource comprised of four thematic areas: Tools for Historic Property Owners, Hands-on Guide to Restoration, Proactive Preservation Incentives, and Preservation Advocacy. This workshop will present an overview of the Preservation Toolkit program: what it is, why it’s needed, and how to use it to make a real difference in your community, from repairing historic windows to navigating historic preservation commissions, to learning how to be an advocate for preservation.

Melissa Wyllie, Florida Trust for Historic Preservation 1.75 HSW | 1.75 CM

2:45 – 4:30 p.m.

Main Street’s Role in Arts and Culture in Rural Communities

Hilton Garden Inn Ocala Downtown | ROOM 4

The recent installation of the long-awaited Cattle Drive Sculpture project in Okeechobee Main Street’s linear park has highlighted awareness of the community and brought a strong economic impact to the downtown. Learn how cooperation with stakeholders, long term goals, and the ability to overcome obstacles produced a signature art project that memorializes this community’s past while contributing to its future.

Bridgette Waldau, Okeechobee Main Street 1.75 LU

2:45 – 4:30 p.m.

Building Your Donor Pipeline

Hilton Garden Inn Ocala Downtown | ROOM 5

Join Carol Bryant-Martin to learn strategies that can be implemented in your nonprofit organization. The Build Your Donor Pipeline session offers techniques for leveraging connections that spark fundraising for more philanthropic success today and in the future.

Carol Bryant-Martin, Friends of Florida History, Inc.

Session Descriptions

Thursday, July 20, 2023

5 – 6:30 p.m.

Young Professionals Mixer

Infinite Ale Works

Join young professionals for an informal meet up! The event will be held at Infinite Ale Works, a Belgian-inspired brewery founded in 2014 with the motto, “Traditionally Inspired, Infinitely Creative.” What began as a vision among craft beer lovers has evolved into Ocala’s awardwinning distribution craft brewery. With over 27 local brews on tap, this is a local favorite! Cash bar.

6 – 7 p.m.

Cocktail Hour

Reilly Arts Center

Cash bar prior to Secretary of State Awards & Florida Preservation Awards Banquet.

Ticketed Event: Pre-registration required; day-of registration not accepted.

7 – 8:30 p.m.

Secretary of State and Florida Preservation Awards

Reception

Reilly Arts Center

Join us as we announce and celebrate this year’s Secretary of State Awards and the Florida Trust for Historic Preservation Florida Preservation Awards!

Parking is available on-site.

Ticketed Event: Pre-registration required; day-of registration not accepted.

Friday, July 21, 2023

9 – 11 a.m.

Ticketed: Downtown Visioning Walking Tour

Departs from Hilton Garden Inn Ocala Downtown (Gazebo Side)

City Manager Peter Lee takes you on a walk through downtown highlighting revitalization projects already in progress and discussing the City’s vision for Ocala’s future. Ticketed event: Pre-registration is required. Tour is free, capacity is limited.

9 – 11:30 a.m.

Ticketed Event: Downtown Mural Walking Tour

Departing from the Hilton Garden Inn Ocala Downtown

Join the City of Ocala’s Cultural Arts Department as you explore the array of beautiful murals within downtown Ocala.

Ticketed event: Pre-registration is required. Tour is free, capacity is limited.

9 – 11:30 a.m.

Workshop: Design Charette National Bank Building

Constructed in 1911, this was the first granite building in Ocala. It served as the most prominent financial institution in the area and was located on the most prestigious street corner of the city. It is a contributing property to the Ocala Historic Commercial District. Attendees will brainstorm future uses and sketch ideas in groups. All materials will be published in a postconference publication thanks to the generosity of REG Architects, Inc.

Rick Gonzalez, AIA, President, REG Architects, Inc.

Note: A portion of the workshop will take place on site and outdoors. Closed-toe shoes are required.

2.5 HSW

9 – 10 a.m.

Show Me the Money! Financial Incentives for Historic Preservation

Hilton Garden Inn Ocala Downtown | ROOM 1

This session will provide detailed information on local, state, and federal funding sources that can be used by communities to take a comprehensive approach to preservation education and training, rehabilitation and protection of historic properties, historic preservation planning, and implementation.

Leslee Keys, PhD, Keys and Associates, LLC

1 HSW | 1 CM

Session Descriptions

Friday, July 21, 2023

9 – 10 a.m.

Actionable Annual Work Plans

Hilton Garden Inn Ocala Downtown | ROOM 2

Preparing and implementing an actionable annual work plan will improve the success of every Main Street program. This session will dive into the strategies for preparing a work plan that meets the needs of local programs, specifically through maximizing currently available assets and capacity. The session will include a series of exercises and tools that participants can take back to their board, empowering everyone to make their next annual work plan impactful.

Ben Levenger, DTRedevelopment, Inc.

9 – 10 a.m.

Rising Seas: The Sea Level 2040 Project

Hilton Garden Inn Ocala Downtown | ROOM 4

This GIS-based joint project between 1000 Friends of Florida and the University of Florida Center for Landscape Conservation and Planning explores the interrelationships between population growth, sea level rise, and development patterns over the coming decades. The session will focus on planning implications and strategies, not only for coastal communities directly impacted, but also for inland communities that are hydrologically connected to the coast and/or are expected to see an influx of “sea level refugees” seeking higher ground.

Vivian Young, 1000 Friends of Florida, Inc.

1 HSW | 1 CM

10 – 10:15 a.m.

Break

10:15 – 11:30 a.m.

Storm Guidance for Historic Properties

Hilton Garden Inn Ocala Downtown | ROOM 3

Florida has a new set of tools for adapting to summer storms and sea level rise that benefit historic property owners and communities. Funded through a grant from the National Park Service, Storm Guidance for Florida’s Historic Communities was produced with the Florida Division of Historical Resources and Preservation Design Partnership, LLC. Specific models for elevating historic buildings, strengthening their resilience to wind and water damage, and resources to use when making these decisions will be addressed.

Dominique Hawkins, FAIA, LEED AP, Preservation Design Partnership, LLC

Jenny Wolfe, AICP, Preservation Design Partnership, LLC

1.25 HSW | 1.25 CM

Friday, July 21, 2023

10:15 - 11:30 a.m.

Effective Engagement with Diverse Cultural Communities

Hilton Garden Inn Ocala Downtown | ROOM 4

How can you coordinate with government entities and connect effectively with your local community to promote the cultural identity of a place? This session recognizes the intrinsic significance of historic and older communities and the challenges they are confronting with redevelopment and representation. Strategies to navigate local government agencies, perform community engagement, and develop an action plan will be shared, with opportunities for group discussion.

Alisha Winn, PhD, Consider the Culture/Palm Beach Atlantic University 1.25 HSW | 1.25 CM

10:15 – 11:30 a.m.

Establishing Your National Register District

Hilton Garden Inn Ocala Downtown | ROOM 5

Is your Main Street historic? This may seem like a silly question, but many Florida Main Streets are established in old downtowns that lack historic designation through listing in the National Register of Historic Places. While primarily an honorary program, a National Register designation opens doors for business and property owners in Main Streets. Such designations provide key information that supports the four points of the Main Street approach by guiding design, facilitating economic vitality, focusing organization, and providing promotional materials. Historic Preservation Bureau Chief Ruben Acosta will speak on the process of establishing or modifying a National Register Historic District in your Main Street. This will cover the identification, evaluation, nomination, and modification of districts, and the role of a Main Street organization in the process.

Ruben Acosta, Florida Department of State 1.25 LU

11:30 a.m. – 1:30 p.m.

Lunch Break on your own.

11:30 a.m. - 3 p.m.

Community Give Back Event: Evergreen Cemetery Clean Up

Evergreen Cemetery

Established in 1850, Evergreen Cemetery was Ocala’s first public cemetery. To give back to the hosting community, participants will help spruce up the cemetery’s environs. Participants will receive training on how to safely and respectfully clean headstones. Lunch will be provided on site. Closed-toe shoes, sunscreen and working gloves advised.

Session Descriptions

Friday, July 21, 2023

1:30 – 3 p.m.

Why Advance Main Street Bicycle Friendliness?

Hilton Garden Inn Ocala Downtown | ROOM 1

Promoting bicycle and micro mobility friendliness can advance your district goals. Join Christine Acosta and and Ashley Van Stone for a discussion revolving around multimodalism, sustainability, talent recruitment, reduced parking demand, and safety.

Christine Acosta, Pedal Power Promoters, LLC

Ashley Van Stone, City of Orlando

1 CM

1:30 – 2:30 p.m.

Small Scale Real Estate Projects Can Leverage Big Change

Hilton Garden Inn Ocala Downtown | ROOM 2

Small-scale, mixed-use real estate development projects play a critical role in the ongoing transformation of Main Street districts. A case study in downtown Winter Garden featuring 22 urban apartments and over 8,000 square feet of ground floor retail will be presented. Discussion will revolve around how Main Street organizations can effectively partner with local developers to promote appropriate infill development and activation of upperstory residential units.

Emma Maury, Atrium Capital Group, Inc.

1 CM

1:30 – 2:30 p.m.

Downtown Programming for Dummies

Hilton Garden Inn Ocala Downtown | ROOM 3

The downtown planning process is not a planning exercise; it is a process where building owners, business owners, and Main Street managers begin to work together to identify an ideal mixture of businesses and services within the downtown, encouraging a sustainable local economy that serves residents and drives tourism traffic.

Ben Levenger, DTRedevelopment, Inc.

1 CM

Friday, July 21, 2023

1:30 – 3 p.m.

Community Adaptation Tools with FEMA Assistance Programs

Hilton Garden Inn Ocala Downtown | ROOM 4

One of the tools readily available for communities to help property owners afford flood mitigation projects is the Flood Mitigation Assistance Program. Better understand this program with tips on how to support flood mitigation in your community. Other tools and models will be shared from nature’s own design guidelines for shoreline management, creative local policies, and other programs and projects. Hear from practitioners who can demystify engineering so that you are empowered to improve your community’s resiliency.

Jessica Beach, City of St. Augustine 1.5 HSW | 1.5 CM

3:30 – 4:30 p.m.

Closing Remarks

Grace Episcopal Church

All conference attendees are invited to convene one final time in the historic Grace Episcopal Chapel as we reflect on this year’s conference and discuss next steps to continue our preservation and economic development efforts throughout Florida. Receive an update on Florida’s 2023 legislative session from State Historic Preservation Officer Alissa Slade Lotane and learn the location of the 2024 Preservation on Main Street Conference.

4:30 – 5:30 p.m.

Sacred Spaces Tour

Departs from Grace Episcopal Church

Join us for a walking tour through a few of Ocala’s historic churches.

Ticketed event: Pre-registration required. Tour is free, capacity is limited.

6 – 9 p.m.

Downtown Block Party

Downtown Ocala Square/Gazebo

Ocala Main Street is hosting a downtown block party as a final goodbye to all conference participants and attendees. Join us for an evening of laughter and music on the Square.

Ticketed Event: Event is free, but pre-registration is required. Cash bar with one free drink ticket provided.

Community Building Activities

Saturday, July 22, 2023

9 a.m. – 12 p.m.

Silver Springs Walk About 5656 East Silver Springs Boulevard

Transportation provided from Hilton Garden Inn Ocala Downtown at 9 a.m. Return transportation at 12 noon. Ticketed Event: Pre-registration required. $2.00 per person for tour. Glass Bottom Boat rides may be purchased separately at the park for $13.00 per person.

World Equestrian Center Exploration 1750 Northwest 80th Avenue

Transportation provided from Hilton Garden Inn Ocala Downtown at 9 a.m. Return transportation at 12 noon. Ticketed Event: Tour is free but pre-registration is required.

ON YOUR OWN ACTIVITIES:

Visit OcalaMainStreet.org/POMS23 for a comprehensive list of activities and specials taking place in Downtown Ocala or follow us PreservationOnMainStreet.com.

FRIENDS OF FLORIDA HISTORY, INC.

Friends of Florida History, Inc. (FFH) is a 501(c)(3) nonprofit organization whose purpose is to provide financial and administrative support to the programs and activities of the Florida Division of Historical Resources. The mission of the Friends is to enhance and perpetuate, through prudent stewardship and non-state financial support, archaeology, museums, preservation, and preservation programs of the Florida Division of Historical Resources (including, but not limited to Florida Main Street, Mission San Luis, and The Grove Museum) for the people of Florida and its visitors.

Board of Directors

Lester Abberger, Chair - Tallahassee, Florida

Don Slesnick, Vice Chair - Coral Gables, Florida

Melissa Schechter, Secretary - Fort Lauderdale, Florida

Katelyn Wonsock, CPA, Treasurer - Tallahassee, Florida

LeRoy Collins III - Tampa, Florida

Ramon Maury - Tallahassee, Florida

Amanda Murphy - Trinity, Florida

Jaymes Turnbull - Pawleys Island, South Carolina

Sponsors

Michael & Patricia Pape

Sponsors

11 to Save Sponsors

4M Design

Charity Vest

Fidelity Charitable

Jenny Wolfe

Jodi Rubin

John Stafford

Kelly Perkins

Melissa Wyllie

Olde World & Ceilings