RETAIL OPERATION Market Penetration
By offering a unique product that is not commonly offered in brickand-mortar stores, we are creating a new market. Currently the only place that Atlantans can get unique rings like this is online. By bringing Catbird to Atlanta, we are showcasing designers from New York, and if the pop up shop is a success, and we open an Atlanta brick-and-mortar store, then we can eventually stock local Atlanta artist’s work in the Catbird Atlanta store.
Brand Strategy
We want our customers to feel cozy, and inspired while browsing the merchandise at our store. At our Atlanta Pop-Up we want to give our customers an experience that is much like our New York location. Our 300 sq. foot location will have couches, places to sit and mingle, as well hot coffee and tea. We will burn some of our candles to create an ambiance. We will also have 2 associates to help customers select merchandise as well as answer any questions they might have. Our objective is to create a lifestyle brand that connects with our customers on an emotional level. We want our customers to love being in our store, and adore our merchandise. Our store will be a place to catch up with a close friends, a place where one can buy that meaningful gift for that special someone, or a place to be inspired by. We want to connect with a customers on more of meaningful level, and we want to be the place where they feel happy and special. Our store is relaxed, but also a place that is supposed to feel like home.
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