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CALPAK scaling Sales by selling Travel Goods via Live Shopping 2 min read Last Updated on July 13th, 2022 in Live Shopping Success Stories by Navneet Bali
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CALPAK was founded in 1989 with the simple goal of creating quality travel bags at affordable prices. Keeping the new customer in mind, the brand is successfully creating items like luggage, organizers and travel bags and accessories based on thoughtful, modern design and self-expression. A new shopping behavior of consumers as well as a commitment to digital innovation lead the brand to adopt Channelize.io Livestream Shopping Platform. Platform was adopted by the brand for the following purposes: Attracting new audiences Generating Sales Building a loyal digital audience Offering shopping experiences to maintain the brand at the top of mind of its target audience. With our Platform, Calpak is able to unify these goals into a single action, establishing the brand as the first major travel goods brand to incorporate live shopping as a new sales channel.
One of the most successful shows hosted by the brand garnered : 5 Figures in Sales 2300 + show Viewers Product View Rate of approx 35%
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