Business Report Draft

CONTENT

INTRODUCTION

PROFILE

FUTURE SPECULATIONS

DESIGN SERVICES BY 2043

ENGen STUDIOS’FUTURE VISION

VALUE PROPOSITION

POSITIONING THE FIRM

BUSINESS RECOGNITION

SWOT ANALYSIS

REFERENCE

INTRODUCTION

As time progresses steadily, designs undergo continual transformation and development. Notably, the hospitality and commercial sectors are consistently striving to provide top-tier service and experiences to their clientele and visitors. Interior architecture is a pivotal element in elevating these experiences. Achieving this necessitates designers to stay current with trends, comprehend audience preferences, and formulate concepts that possess enduring qualities. Simultaneously, they must seamlessly incorporate technology and environmentally conscientious elements that reflect the brand within the physical space. This demands interior architects to employ ingenuity in presenting their specialized design services to potential clients. ENGen studio strives to provide high-end service to clients that seeks their professional expertise to enhance their business through spatial experience.

Chanmollyna Chhour, an Interior Architecture graduate, is passionate about creating sustainable cities by repurposing wasted resources. Emphasizing the importance of integrating innovative technologies to enhance design, fostering connections between past, present, and future generations.

Our world is a fascinating and diverse realm, housing billions of inhabitants, each possessing unique tastes, viewpoints, interests, and personalities. However, what unites them are shared communal spaces and collective environmental and future concerns. ENGen Studio (EcoNova-Genesis Studio), an architectural and interior architecure firm, specializes in crafting sustainable carbon negative designs that incorporate technology to effectively communicate designs to individuals. Additionally, these designs offer a serene, zen-like experience to visitors as though an escapism from the reality.

Chanmollyna Chhour

FUTURE SPECULATIONS FOR RETAIL SECTOR

The future may seem further than we imagine however it is closer than we think it is. 20 years ahead, minor to major changes will happen in the interior architecture industry in the retail store sector. Based on Zukunftsinstitut’s trend researcher pointed that 3 factors; connectivity, security and neo-ecology will emerge and may become the biggest potential of human’s lifestyle in retail. (IMM-cologne, 2022)

Pop-up stores would be heavily dominating the market of retail stores because of its versatility and effectiveness to capture the audience attention.

Store will incorporate movable fixtures to rearrange the store into a different concept which eliminates the boreodom of seeing the same store layout.

Store will incorporate movable fixtures to rearrange the store into a different concept which eliminates the boreodom of seeing the same store layout

Retailers will include touchless displays but informational (due to health and safety concerns).

2028 2033

Exsiting stores that are designed to support inclusivity and universal accessibility for everyone.

Price displays will be digitised and products will be digitally displayed which eliminates the use of paper.

Even at the present, sustainability is slowly emerging as the central motive to every kind of industries, and it can be said that sustainability will be one of the core values in interior architecture practice onto retail store. Carbon-emission is one of the concerns environmentalist insist persistenly. Carboon-neutral will be the desired achievement during this point.

Speculations are also based on retail experts analysis from McKinsey, Tiffany Burns Tyler Harris whom highlights the ‘five zeros’. (Burns & Harris, 2022)

Inserting different spaces such as restaurants, café or any other entertainment space within the retail store to make the customers linger around longer

Retail stores will then become a sculptural or a museum-like shopping experience.

Underwater retail stores may rise up in the market.

Stores will only use recyclable materials for their interiors which lowers down the cost of materials.

Incorporating arts and installation that supports local artists and local culture will be part of the new designs of retail.

Interactive display will be the core idea to create an emotional responsive connection with the customers.

Dream and surrealistic concept store will create a fantasy-like escapism experience.

Digitalised mirror will be added in to quickly visualise the fits onto individual body.

Advanced tech such as VR,AR, MR will be integrated and used in stores to provide an interactive and immersive experience for customers.

2038 2043

Stores will become a multi-functional space where it connects humans and community together.

Stores will also be responsive to weather conditions.

Serene Zen with tranquillity infused concept retail stores will be dominating the interior industry.

Multi-sensory shopping experience will provide a long-lasting impression.

Biometric payment, whether it is from our mobile phones or instore.

Holographical display may be the future of shopping without needing to leave the house.

FUTURE SPECULATIONS FOR

RETAIL SECTOR

ACCORDING TO EXPERTS

FIGURE 1 Burns, T., & Harris, T. (2022). Forecasting the future of stores | McKinsey. In www.mckinsey.com. https://www. mckinsey.com/industries/retail/our-insights/forecasting-thefuture-of-stores

FIGURE 2 Burns, T., & Harris, T. (2022). Forecasting the future of stores | McKinsey. In www.mckinsey.com. https://www.mckinsey.com/industries/retail/our-insights/ forecasting-the-future-of-stores

FIGURE 3 Burns, T., & Harris, T. (2022). Forecasting the future of stores | McKinsey. In www.mckinsey.com. https://www.mckinsey.com/industries/retail/our-insights/forecasting-the-future-of-stores

FIGURE 4 Burns, T., & Harris, T. (2022). Forecasting the future of stores | McKinsey. In www.mckinsey. com. https://www.mckinsey.com/industries/retail/ our-insights/forecasting-the-future-of-stores

Tiffany Burns and Tyler Harris;s five zeros:

SUSTAINABLE MATERIALS RESEARCH

FIGURE 5 L, J. (2023). Carbon Negative Building Materials. In Carbon Credits. https://carboncredits.com/carbon-negative-building-materials/

Recycled Metals

Low-carbon Bricks

Green Glass + Ceramic Tiles

Structural TImber Hempcrete

DESIGN SERVICES BY 2043

Design services that would exist by 2043 include: 1 3 5

Redesigning recyclable and sustainable materials into an aesthetically pleasing design.

2 4

Generate designs that are carbon-negative by incoporating materials that decreases the amount of carbon.

3D life-size scale consulting and discussion experience with clients.

Integrating VR technologies into interior designing which gives firsthand experience into the space before it is built.

Real time design discussions for quick visualisations.

These services will slowly emerge as the design trends is emerging. As the design trends is emerging, the technological aspect would have to be improved to be able to complete and deliver the task perfectly.

FIRM’S FUTURE VISION

HEADING TOWARDS 2043

Why do we exist?

We exist as a practice to design innovative, carbon-negative-focused and uniquely crafted space that is not just to form a functional space for users but to also assist in solving clients’ business issues to enhance their business values overall. How do we achieve our mission?

To achieve this, collaboration with our team members whom each is equipped with individual’s expertise. With collaboration, great ideas are generated and developed. Great ideas do not just pop up without thorough research and understanding analytic data.

What services do we offer?

We offer a complete package from the beginning to end. Starting from consultations to understand our clients’ needs and prioritise

them to generate concepts, solve problems, research, meticulous materials selection, which heavily lean on clay/ceramic/terracotta and timber, calculating the carbon emissions, presentation, constructional detailing, documentation, and site visits to ensure nothing goes off-track. This could only be done through collaborative discussions with our expertise within the team.

OUR TOP 3 CORE VALUES

CORE PURPOSE OF ENGen STUDIOS

To create building designs that would stay up to trends and timeless while also express users’ personalities and sustain the environment currently inhabiting.

VISION STATEMENT

Our vision is to craft innovative and uniquely tailored spaces that not only fulfill functional needs but also address clients’ business challenges, enhancing their overall value. Through collaborative teamwork, expertise-driven research, and a comprehensive approach from consultation to site visits, we ensure each project’s success from start to finish. Our core values of creativity, collaboration, and integrity drive our purpose to design buildings that blend timeless aesthetics with innovative and eco-focused features, reflecting the unique personalities of their users.

VALUE PROPOSITION

Our architectural services cater to a specific audience — individuals and businesses who are passionate about sustainability, technology, and biophilic design and seek to infuse these elements into their hospitality venues, commercial stores, and temporary retail spaces. We also offer the unique proposition of customizing furniture using sustainable materials while seamlessly integrating advanced

technologies into the design process.

Our primary goal is to empower our clients with the confidence that their branding and physical spaces harmoniously align, creating a compelling showcase for the public. Beyond the aesthetic appeal, our designs deliver tangible benefits, including increased foot traffic, higher visitor numbers, and

FIGURE 6 Value Proposition Canvas

enhanced overall sales figures. We believe that our design services hold the potential to bridge the gap in our clients’ business values, achieving this through the generation of innovative ideas and concepts that strengthen their branding identity.

We understand that pricing can be a consideration for our clients, which is why we offer a range of flexible plans to accommodate various budgetary constraints. At the core of our architectural philosophy is the commitment to remaining in sync with current trends while also having the foresight to anticipate future shifts. This approach ensures that our designed spaces possess a timeless quality that will remain relevant and appealing well into the future.

To effectively present our services, we emphasize our capacity for idea generation, which forms the cornerstone of our unique selling proposition. We showcase an array of diverse design concepts and solutions to potential clients through a strategic digital marketing approach that includes leveraging social media, engaging in public relations efforts, and featuring in renowned architectural magazines. Our aim is to captivate our target audience and demonstrate how our innovative designs can elevate their spaces and business ventures.

POSITIONING THE FIRM

To differentiate ourselves from our competitors, we prioritize several key aspects:

Team Members (Staff Management)

We structure our staff into three distinct project groups, each comprising a project architect, head interior architect, architects, interior architects, documentation package generators, construction supervisors, sustainable architects, and tech enthusiasts. This division allows us to harness the collective expertise of our team and efficiently manage projects.

Service

Our approach revolves around attentive client engagement. Through in-depth discussions and consultations, we ensure that we truly understand our clients’ needs. Additionally, we offer a cutting-edge 3D VR experience, providing clients with the closest approximation to a real-life design project.

Marketing

We employ a diverse range of marketing channels to promote our services and products. These include magazines, websites, online articles, social media, public relations efforts, and short video clips. This multifaceted approach ensures that we reach our target audience effectively.

Working Environment

A cohesive and aligned working environment is crucial to delivering the services we offer. Our team members are dedicated to upholding the firm’s core values, mission, and vision, facilitating a streamlined design process. Collaboration is at the heart of our work, making it essential to have like-minded team members who can collectively produce the best results.

Pricing

We recognize the significance of pricing both for our firm and our clients. In line with our empathetic approach, we offer a range of pricing packages to accommodate various client budgets. This flexibility ensures that clients have options to choose from based on their financial considerations.

BUSINESS RECOGINTION

To be recognised as an architectural firm that strives to be innovative by using VR, AR technologies to provide clients first-hand experience to their space vision while also wants to be known for providing designs that are carbon-negative whom takes part in envrionmental conservation. In addition to this, features such as speed and efficiency are equipped in the design firm to satisfy clients without troubling their expenses and budget.

SWOT ANALYSIS

S TRENGTH

Socially interactive and capable of building strong relationships. Willingness to embrace challenges and push personal boundaries. Effective time-management skills ensure productivity.

Organizational skills contribute to efficiency in tasks.

Determination to persist until goals are achieved. Ability to reach highest potential in endeavors.

Commitment to continuous learning and personal growth. Quick learning aptitude enables the acquisition of new skills. Possesses motivational and influential qualities.

Maintains an optimistic and open-minded outlook. Exhibits leadership qualities.

WEAKNESS

Tendency to be overly self-critical.

Can become a slow worker during unproductive periods.

Anxiousness when sharing ideas or presenting in public.

Networking skills may need improvement.

Prone to distraction, affecting concentration.

Presentation skills could be enhanced.

Intermmediate 3D software skills (Revit, Rhino etc.)

SWOT ANALYSIS

OPPORTUNITY

The emergence of sustainability as a growing trend. Advancements in technology, particularly in 3D visualization, offer more immersive experiences.

Expanding connections can extend the target audience through word-of-mouth advertising.

Technology can enhance educational knowledge, fostering innovation in design.

THREATS

Competition from other architectural firms with a sustainability focus.

Certifications or qualifications may pose hurdles in utilizing technology to enhance customer experiences.

The industry landscape may change rapidly if a single innovative idea gains widespread adoption, leading to market saturation.

Overcoming obstacles and mustering the strength to take the next step after completing one can be a significant challenge.

REFERENCE

Figure Images:

Figure 1 - 4: Burns, T., & Harris, T. (2022). Forecasting the future of stores | McKinsey. In www.mckinsey.com. https://www.mckinsey. com/industries/retail/our-insights/forecasting-the-future-of-stores

FIgure 5: L, J. (2023). Carbon Negative Building Materials. In Carbon Credits. https://carboncredits.com/carbon-negative-building-materials/

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Other Vsual Materials:

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Zukunft des Handels: Trends und Megatrends. (2023, June 1). Www.zukunftsinstitut.de. https://www.zukunftsinstitut.de/artikel/handel/zukunft-des-handels-trends-und-megatrends/

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