WHAT THE "D" SAYS?

BRAND STORY CORPERATE IDENTITY

ELEMENT DESIGN

CHAPTER #1

(A)

(B)

(C)

NOUN

NOUN: SYNERGY; PLURAL NOUN: SYNERGIES; NOUN: SYNERGISM; PLURAL NOUN: SYNERGISMS

THE INTERACTION OR COOPERATION OF TWO OR MORE ORGANIZATIONS, SUBSTANCES, OR OTHER AGENTS TO PRODUCE A COMBINED EFFECT GREATER THAN THE SUM OF THEIR SEPARATE EFFECTS.

"THE SYNERGY BETWEEN ARTIST AND RECORD COMPANY"

CORPERRATE IDENTITT

Whitesmoke

HEX #F5F5F5

RGB DECIMAL rgb(245,245,245)

RGB PERCENTAGE rgbrgb(96.1%, 96.1%, 96.1%)

CMYK (3%,2%,2%,0%)

Cyan

HEX #00FFFF

RGB DECIMAL rgbrgb(0,255,255)

RGB PERCENTAGE rgbrgb(0%, 100%, 100%)

CMYK (67%,0%,16%,0%)

Pure (or mostly pure) orange

HEX #FF4800

RGB DECIMAL rgb(255, 72, 0)

RGB PERCENTAGE rgb(100%,28.2%,0%)

CMYK (0%,91%,100%,0%)

Magenta

HEX #FF00FF

RGB DECIMAL rgb(255,0,255)

RGB PERCENTAGE rgb(100%, 0%, 100%)

CMYK (27%,82%,0%,0%)

Pure (or mostly pure) yellow

HEX #004bff

RGB DECIMAL rgb(0,75,255)

RGB PERCENTAGE rgb(0%,29.4%,100%)

CMYK (74%,0%,100%,0%)

HEX#00cc00

RGB DECIMAL rgbrgb(0,204,0)

Strong lime green

RGB PERCENTAGE rgb(0%,80%,0%)

CMYK (74%,0%,100%,0%)

HEX #e6ff00

RGB DECIMAL rgb(230,255,0)

Pure (or mostly pure) blue

RGB PERCENTAGE rgb(90.2%,100%,0%)

CMYK (16%,0%,100%,0%)

PROPER LOGO USAGE.

UNACCEPTABLE LOGO USAGE.

SQUARE 1:1

WIDE : 5 BLOCK

HEIGHT : 5 BLOCK

CHAPTER #2

CONCEPT : PACKAING IS FREE-SPCAE FOR IDEA OR PARTNER FOR COLLABORLATION

SWOT ANALYSIS

TARGET GROUP

BUSINESS MODEL

COMPETITOR ANALYSIS

CHAPTER #3

TARGET CUSTOMERS

TARGET

PENPORTRAIT / BRAND IDENTITY

DESIGNER / CONTENT CREATER

FRESH MORING WITH COFFEE

HAVE 1 DOG

OUTSTANDIND OOTD

NO KID FREE

LIVE IN “ARI”

WORKING PEOPLE

BUSINESS MODEL

DESIGNER PREMIUM BRAND (MIDDIE BUSINESS)

Synergy is not just a fashion brand – it's a movement. We believe that everyone has a creative side, and we want to help you unleash it. Whether you're an artist, designer, or simply someone who loves to express themselves through fashion, Synergy has something for you. Our brand is perfect for those who want to make a statement and stand out from the crowd.

BRAND COMPETITORS

TREND

HIGH BRIGHT CONTRAST

#Synesthesia

#Bright colours over look

#Energetic prints

#Abstract artworks

LESS IS MORE

#Minimal future

#Contemporary wardrobe

#Adaptive Design

#Future commuter **

- puzzle design**

-combine street and sporty

#Slighrtly oversized

CHAOTIC CHARACTER VIBES

#Joyful Expression

- free thinkers

- vibeant knits

#Hyper-texture

- fauxfur

#Kidult

#Craft core

SYNGIAN MEMBERSHIP

AT OUR BRAND, WE BELIEVE THAT EVERYONE DESERVES ACCESS TO THE BENEFITS OF OUR PRODUCTS AND SERVICES. THAT'S WHY WE'VE DESIGNED A MEMBERSHIP PROGRAM THAT PROMOTES EQUALITY AND INCLUSIVITY FOR ALL OF OUR CUSTOMERS.

OUR MEMBERSHIP PROGRAM IS NOT JUST ABOUT REWARDING OUR MOST LOYAL OR HIGHEST-SPENDING CUSTOMERS, BUT ALSO ABOUT CREATING A SENSE OF BELONGING AND COMMUNITY FOR EVERYONE WHO LOVES OUR BRAND.

AS A MEMBER, YOU'LL RECEIVE PERSONALIZED BENEFITS AND REWARDS BASED ON YOUR INTERESTS AND PREFERENCES, REGARDLESS OF YOUR SPENDING LEVEL OR PURCHASE FREQUENCY. YOU'LL HAVE ACCESS TO EXCLUSIVE CONTENT, EVENTS, AND PROMOTIONS THAT ARE TAILORED TO YOUR NEEDS AND PREFERENCES, AND YOU'LL BE PART OF A COMMUNITY OF LIKE-MINDED INDIVIDUALS WHO SHARE YOUR PASSION FOR FASHION AND LIFESTYLE.

PLAN FOR 5 YAERS

OWLNERGIAN

OWLERGIAN IS THE UPGRADE FROM SYNERGIAN

SYNGIAN

BUSINESS MODEL CANVAS

KEY PARTNERS

PARTNERS

- FASHION DESIGNER TEAM

- DESIGNER IN OTHER LINE

EX. HOME DECOR

KEY ACTIVITIES

- MATERIAL AND CRAFT-MANSHIP IS HIGH QUALITY

- ICONIC DETAILED

- CUSTOMIZABLE

- CUSTOMER SUPPORT AND GREAT EXPERIENCE

SUPPLIERS

- CRAFTSMANSHIP

- PRODUCT HANDLING

- HARDWARE AND GARMENT

FACTORY

- FABRIC AND TEXTILE STORE

- UPDATING COLLECTION ( EVERY 6 MONTH OR OCCASION )

- COLLABOLATION PROJECT WITH DESIGNER (PARTNER)

- PRODUCT DESIGER (PET) , ( FURNITURE ) (ART-TOYS)

VALUE PROPOSITIONS

- ENSURE QUALITY OF PRODUCT

- CUSTOMIZATION MATERIAL AND DESIGN SERVICE ( FOR EXCLUSIVE MEMBER )

- ADAPTATION TO MULTI-LIFE STYLE ( CAN BE NOMAL DAY LOOK AND MIX & MATCH FOR FORMAL LOOK )

- VARIATION OF MATERIAL AND GARMENT FOR VARIOUS OCCATION

- LIFE STYLE AND FASHION

- ONE STOP SERVICE DESIGNER LIFE STYLE BRAND ( CLOTH , ACCESSORY , HOME DECOR , PET PRODUCT )

CUSTOMER RELATIONSHIPS

PERSONALIZED SERVICE: OFFER PERSONALIZED

SERVICES TO CUSTOMERS TO CREATE A CONNECTION

FOLLOW-UP COMMUNICATION: REGULARLY

COMMUNICATE WITH YOUR CUSTOMERS ABOUT NEW PRODUCTS OR SERVICES. TO BUILD BRAND LOYALTY AND REPEAT CUSTOMERS.

MEMBERSHIP & LOYALTY

SYNERG ( IAN ) 3 TIER

- NON MEMBERSHIP

- MEMBERSHIP

- (Pland for 5 years) EXCLUSIVE

CUSTOMER SEGMENTS

AGE : 24 - 29

GENDER : UNISEX

OCCUPATION : ARTIST / DESIGNER / CREATIVE DIRECTOR

INCOME : 35,000 - 90,000+ ฿

LIFESTYLE : YOUNG ADUIT AGE , LOVEING TO SEPND TIME WITH WORK , TRENDY PEOPLE ,UPDATE THEIR LIFESTYLE ON SOCIAL MEDIA , HAVE PET

PR

- PRODUCTION TEAM

- STYLIST

KEY RESOURCES

- DESIGNER TEAM

- CRAFTSMANSHIP TEAM

- TAILOR AND DRESS

MARKER

- VISUAL DESIGNER

- ADMIN

- STOCK

- DIGITAL MARKETING

- ACCOUNTANT

COST STRUCTURE - MATERIAL

- CREATE COMMUINTY FOR SYNERGY CUSTOMER WITH PET FRIENDLY SPACE ZONE

BRAND VALUE

- QUALITY OF PRODUCT & SERVICE

- CONTINUOUSLY INNOVATE AND IMPROVE PRODUCTS OR SERVICES

CREATE COMMUNITY & EXCLUSIVE EVENT FOR SYNERGY CUSTOMER

CHANNELS

HOMEBODY , WHO IS A PERSON WHO PAYS ATTENTIVENESS TO DETAILS , FRESH MORNING WITH DRIP COFFEE AND NIGHT PARTY

WITH WINE , HAVE A SENSE OF HUMOR , LOVE CONTENT OR SOMETHING IS MEME ATTITUDE.

- MISCELLANEOUS EXPENSES ( EX. TRACING PAPER , NEEDLE , THREAD )

- SALARIES

- TRANSPORTATION

- PRODUCTION

- PROMOTE & MARKETING

OFFLINE

- MULTI - STORE

- CLUB 21

ONLINE

- LINE OA FOR INFORMATION AND CUSTOMER SERVICE

- WEBSITE

- INSTAGRAM

REVENUE STRAMS

- PRODUCT SELLING

- COLLABORATION PROJECT

- LICENSING AGREEMENTS

- AFFILIATE MARKETING

CHAPTER #4

WHAT THE “D” SAYS? COLLECTION

INSPIRATION

KEY CONCRPT

THEME

CHAOTIC IN LIFE

3 CHARACTOE

MAIN QUEST

BOSSY

REAL LIFE BUFF (PET)

MAIN

MAINT POINT OF COLLECTION

“ WHAT THE DOG SAY? ”

LOYALTY

COMFORT SAFTY

DIRECTION OF DESIGN

POINT MOVIE “ A DOG’S JORNEY ”

TREND Techniques and Details

Less is more

CHARACTOR DESIGN

MOOD AND TONE

KEY CONCEPT

CHAPTER #5

MARKETING PLAN

WEBSITE PLATFORM

LINESHEET

EX.WHOSALE

COLLABRORATION

5 YEARS PLAN

SKU WTD_OW_002_AW23

Product Jackets

Material Berlin , Santin

Final price THB 6,099.00

Retailer price THB 4,578.00

Country Thailand

SKU WTD_B_002_AW23

Product Pants

Material Berlin , Neoprene

Final price THB 4,899.00

Retailer price THB 3,699.00

Country Thailand

SKU WTD_B_001_AW23

Product Short Pants

Material Sandwich

Final price THB 2,999.00

Retailer price THB 2,273.00

Country Thailand

SKU WTD_OW_001_AW23

P oduct Overcoats

Material Neoprene

Final price THB 5,299.00

Retailer price THB 4,017.00

Country Thailand

SKU WTD_T_003_AW23

Product Croptop Bodysuit

Material Spandex

Final price THB 4,799.00

Retailer price THB 3,615.00

Country Thailand

SKU WTD_B_003_AW23

Product Skirt

Material Berlin , Neoprene , Mesh , Lace

Final price THB 8,599.00

Retailer price THB 6,463.00

Country Thailand

SKU WTD_OW_003_AW23

Product Jackets

Material Neoprene

Final price THB 4,099.00

Retailer price THB 3,088.00

Country Thailand

SKU WTD_T_001_AW23

Product Shirt

Material Sandwich

Final price THB 4,799.00

Retailer price THB 3,615.00

Country Thailand

COLLABRORATION

5 YEARS PLAN