GR604 Student Project - DeLorean Visual-Standards-Guide

V isual Standards Guide

BRAND CONCEPT

The company's vision is to bring together forward-thinkers to reshape society through advancements in technology and design, among other fields. By becoming part of DeLorean, individuals are committing to a journey of boldness, striving for excellence, and playing an active role in driving transformative change. The overarching goal is to not only contribute to change but to be the pioneers of it, setting new benchmarks and envisioning a future that’s redefined by innovation and progress.

“We were trying to build a car that would last, that had the quality of eternity.”

John DeLorean

BRAND OVERVIEW

BRAND MISSION

We ignite innovation, pioneer spirit, and empower collaboration for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence—unite visionaries in transforming society through technology, design, education and beyond.

John Z. DeLorean founds DMC, departing from General Motors to innovate the automotive industry with a futuristic sports car.

John DeLorean faces arrest over a supposed $100 million drug deal to save DMC, marking a tumultuous period. DMC declares bankruptcy, ceasing DMC-12 production.

DMC introduces the DMC-12, featuring a stainless steel body a nd gull-wing doors, showcasing design and innovation.

“BACK TO THE FUTURE”

The DMC-12 stars in “Back to the Future,” becoming a cultural icon and symbolizing innovation and time travel.

THE DMC-12 LAUNCH

1990

The trilogy ends with the DeLorean, cementing its status as a timeless automotive and cultural icon.

1995

A NEW CHAPTER

Stephen Wynne revives DeLorean in Texas, offering services and restorations, rejuvenating its legacy.

DMC unveils an electric DeLorean model in Houston, signaling a commitment to sustainability and innovation.

2011 2016

2022

DELOREAN GOES ELECTRIC A NOSTALGIC COMEBACK THE ALPHA5 REVEAL REBRANDING

DMC plans to reproduce original DeLorean models under new federal legislation, reigniting its legacy.

The Alpha5, designed by Italdesign, modernizes the iconic DeLorean with contemporary design elements and classic features.

A visual guide is crucial for ensuring consistency in brand-related projects by multiple contributors, serving as a blueprint for reflecting the brand's style. Establishing a consistent, sustainable design system is key to building solid customer relationships, as it enhances brand recognition, fosters trust, and communicates the brand's identity effectively across all touchpoints. This approach is fundamental to a brand's strategic success, reinforcing its values and message.

NEW LOGO

The new logo embodies the spirit of innovation and leadership, based on our core concepts of Pioneer - Blazing New Trails, Setting New Standards. We have distilled these concepts into a clear and powerful message: Pioneer Leadership, marking the beginning of a new chapter in innovation and leadership. Our logo is a design of the Phoenix. The symbol includes elements from flam, thunder, trophy and torch.

LOGO ANATOMY

The anatomy of the logo meticulously outlines the construction of the new design. The dimensions and proportions are determined by the measurement "x." Comprising both geometric and organic components, the logo's development adhered to strict measurements throughout its creation process.

CLEAR SPACE

The anatomy of the logo meticulously outlines the construction of the new design. The dimensions and proportions are determined by the measurement "x." Comprising both geometric and organic components, the logo's development adhered to strict measurements throughout its creation process.

LOGO SIZE CHART

The size chart is designed to maintain the logo's visibility and distinctiveness, guiding the appropriate sizing for various design applications. It mandates that logos be presented in designated sizes across all formats.

LOGO DO'S/ DON’TS

The examples provided highlight improper uses of the DeLorean logo, which fail to meet the established standards. Reviewing these against the correct usage will aid in standardizing how the logo is employed, ensuring better consistency across the brand.

CORRECT LOGO USAGE

INCORRECT LOGO USAGE

COLOR PALETTE

Dark steal gray stands as a symbol of determination and resilience, embodying the relentless spirit of those who take action and shape the future.Teal, on the other hand, signifies the beacon of innovation—representing growth, vitality, and the pioneering spirit that guides and inspires breakthroughs and new directions.

GRADIENT COLOR

TYPOGRAPHY

TERMINA

Termina, is a sans serif typeface with a clean, futuristic appearance that exemplifies the idea of disruption and pioneering. Its sharp, striking design cuts through clutter and traditional norms, making it ideal for standout headings and key messages that need to break through the noise. Termina represents forward-thinking and bold moves, embodying the spirit of breaking through from within.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ~!@#$%^&*()_+?/":

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ~!@#$%^&*()_+?/":

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ~!@#$%^&*()_+?/":

Termina is a sans serif typeface designed by Mattox Shuler of Fort Foundry. It is known for its clean, geometric design and was created to offer a modern, impactful font option for digital and print media.

Demi

MERRIWEATHER

Merriweather is a slab serif typeface known for its readability and serious tone, which supports the notion of rebirth and enduring foundations. Its design offers a traditional feel but with modern touches, making it an excellent choice for conveying stability and trustworthiness. It also aim to repersent a commitment to solid, lasting principles and a nod to heritage as a platform for innovation.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ~!@#$%^&*()_+?/":

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ~!@#$%^&*()_+?/":

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ~!@#$%^&*()_+?/":

Merriweather is a slab serif typeface designed by Eben Sorkin. It was released as part of the Google Fonts project, aimed at providing high-quality web fonts.

GRAPHIC ELEMENT

Individual/ Doer N = & Direction/ pioneer Infinity/ innovation Connection/ Collabration

USAGE GUIDE

APPLICATION AREAS

Posters: Enhance promotional posters with graphic elements. Websites: Implement elements in website headers, footers. Brochures: Separate sections with graphic elements.

Products: Elements as decorations for brand associated products.

DESIGN PRINCIPLES

Size and Proportion: Adjust size for clarity and impact.

Color: Stick to the brand’s color schemes.

Spacing and Alignment: Ensure balanced design spacing.

USAGE RESTRICTIONS

No Alterations: Maintain original element proportions. No Color Changes: Stick to approved colors.

Copyright Information: Use only with permission.

IMPLEMENTATION EXAMPLES

POSTER

FOLDER PRODUCT BROCHES

FUTURE PROSPECTS

A visual guide is crucial for ensuring consistency in brand-related projects by multiple contributors, serving as a blueprint for reflecting the brand's style. Establishing a consistent, sustainable design system is key to building solid customer relationships, as it enhances brand recognition, fosters trust, and communicates the brand's identity effectively across all touchpoints. This approach is fundamental to a brand's strategic success, reinforcing its values and message.

NEW EXTENSIONS

PRODUCTS

SERVICES

ENVIRONMENTS

EXPERIENCES

EVENTS

CO-BRANDING

PR_1

PR_2

PR_3

PR_4

SE_1

SE_2

SE_3

SE_4

EN_1

EN_2

EX_1

EX_2

EX_3

EX_4

EX_5

EV_1

EV_2

EV_3

EV_4

CO_1

CO_2

CO_3

DeLorean Solar Learning Stations

DeLorean Vision Navigate

DeLorean Personal Growth

DeLorean Creative Incubator

DeLorean Air Fix

DeLorean Mentor Match

DeLorean Telehealth Network

DeLorean Urban Mobility Network

DeLorean Fusion Culinary Lab

DeLorean Creative Healing Space

DeLorean nteractive Public Installations

DeLorean Global Tech Breakthrough Experience

DeLorean Global Education Empowerment Hub

DeLorean Global Design Innovation Experience

DeLorean Silicon Innovators Network

DeLorean Design Hackathon

DeLorean Film festival

DeLorean SecureTech Symposium

DeLorean Global Classroom

MIT X DeLorean Diabetes Predict Care

Door Dash X DeLorean Sky

SoundCloud X DeLorean Music

NEW EXTENSIONS CHART

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

NEW DELOREAN

PRODUCTS

PRODUCTS PR_1

DeLorean Solar Learning Stations DeLorean Vision Navigate

A learning station designed to work in the remote and challenging locations.

DeLorean Solar Learning Stations are innovative educational devices powered by solar energy, designed to ensure educational accessibility regardless of location or infrastructure. Each station is equipped with a wide range of educational materials such as digital textbooks, interactive learning games, and videos, to create a vivid learning style. These devices are also built to function independently of the internet, making them ideal for both remote areas and urban environments where consistent internet and power may be an issue.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by deploying solar-powered educational stations that democratize access to knowledge across the most isolated regions, redefining global educational standards and enabling self-sufficiency in learning.

SIMILARITIES

Lexibook Bilingual Education Laptop, LinkedIn Learning

DIFFERENTIATORS

Unlike the Lexibook Laptop, which is mainly for young kids learning two languages, DeLorean Solar Learning Stations offer a broad range of subjects for all ages and work without needing the internet. Unlike LinkedIn Learning, which provides online courses mainly for adults, our stations allow students of any age to learn through hands-on activities anywhere, even in places without internet access.

PR_2

A wearable device designed to enhance spatial awareness for the visually impaired using echolocation technology.

DeLorean Vision Navigate is a wearable device that employs spatial computing and echolocation to create detailed 3D auditory maps which enable visually impaired individuals to navigate with precision. This device integrates wearable technology and software to transform visual data into rich auditory signals that mimic natural echolocation.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by creating navigation solutions that break through technological boundaries to provide unprecedented independence for the visually impaired, challenging conventional mobility aids, and setting new benchmarks in assistive technology.

SIMILARITIES

IrisVision, NuEyes Pro

DIFFERENTIATORS

Unlike IrisVision and NuEyes Pro, which focus on enhancing remaining vision through visual aids, DeLorean Vision Navigate transforms environmental data into auditory signals. This device enhances spatial perception and enables users to "see" their environment through sound.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

PRODUCTS

DeLorean Personal Growth

PRODUCTS PR_3

A gamified platform designed to foster personal growth and mindfulness through engaging virtual journeys.

The DeLorean Personal Growth is an online platform that leverages gamification to motivate and enhance personal development. It guides users through virtual journeys where they face challenges focused on self-improvement, mindfulness, and creativity. The platform utilizes algorithms to tailor experiences to users' personal growth goals which enables them to explore potential areas for development.

DeLorean Creative Incubator

PR_4

An incubator designed to foster innovation in design and art through state-of-the-art technology and collaborative spaces.

The DeLorean Creative Incubator brings together artists, designers, and technologists to explore and create pioneering projects. This space is equipped with the latest tools and technology, encouraging experimentation and pushing the limits of traditional artistic and design processes.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by integrating cutting-edge gamification techniques to personal development, challenging traditional educational and self-help methodologies, and driving individuals towards excellence in their personal and professional lives.

SIMILARITIES

Duolingo, Habitica

DIFFERENTIATORS

Unlike Duolingo and Habitica, which focus on specific learning or task completion, DeLorean Personal Growth offers a comprehensive approach to personal development through gamified experiences that cover a wider range of life skills.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by offering a platform where creative boundaries are continuously tested and redefined, promoting a culture of excellence and collaborative innovation in the art and design community.

SIMILARITIES

Autodesk Technology Centers, Fab Lab Network

DIFFERENTIATORS

While similar facilities offer tools and space, DeLorean’s Incubator integrates mentorship from industry leaders and access to advanced technologies like AI and VR, enhancing the creative process and outcome far beyond conventional capabilities.

SERVICE SE_1

DeLorean Air Fix

A service that provides video-based, interactive guidance for DIY vehicle repairs, powered by AI with IOT.

The DeLorean Air Fix is a service tailored for DIY enthusiasts looking to perform their own vehicle repairs. This platform combines high-quality video tutorials with artificial intelligence to offer personalized, step-by-step assistance tailored to each user’s specific vehicle model and repair needs.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by providing a DIY vehicle repair service that empowers users with real-time, AI-assisted guidance, breaking traditional barriers in automotive maintenance, challenging the norms of professional dependency, and driving excellence in vehicle care and user capability.

SIMILARITIES

YouTube, Reddit

DIFFERENTIATORS

Unlike YouTube and Reddit, which offer a broad range of general advice and user-generated content, DeLorean Air Fix delivers a structured and personalized learning experience through its AI-driven platform to provide real-time guidance and feedback for specific repair tasks and vehicle types.

SERVICE

DeLorean Mentor Match

SE_2

A mentorship service designed to connect students with industry leaders for personalized guidance and career growth.

The DeLorean Mentor Match is a service that connects students and professionals for meaningful mentorship experiences. It uses algorithms to help users to explore potential mentors, understand their professional backgrounds, and choose matches that align with their interests and aspirations. It also provides features of scheduling meetings, sharing resources, and tracking mentorship progress.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by integrating cutting-edge gamification techniques to personal development, challenging traditional educational and self-help methodologies, and driving individuals towards excellence in their personal and professional lives.

SIMILARITIES

LinkedIn, Bumble Bizz

DIFFERENTIATORS

Unlike LinkedIn and Bumble Bizz, which primarily focus on broad professional networking, DeLorean Mentor Match specifically targets the creation of deep and impactful mentor-mentee relationships to offer specialized tools for mentorship.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

SERVICE SERVICE SE_3

DeLorean Telehealth Network

A telehealth service that leverages collaborative technologies to enhance patient care across global boundaries.

DeLorean Telehealth Network connects patients with medical professionals worldwide through a secure, high-tech platform. This network not only provides access to specialized medical consultations but also incorporates AI to offer personalized treatment recommendations based on collective

DeLorean Urban Mobility Network

SE_4

A comprehensive urban transportation service that integrates autonomous vehicles and aerial delivery systems to revolutionize city commuting and logistics.

The DeLorean Urban Mobility Network is an advanced transportation solution that combines ground-based autonomous vehicles, like self-driving cars and buses, with aerial delivery systems such as the DeLorean Sky drones. This network is designed to optimize urban traffic flow, reduce congestion, and enhance delivery efficiency, utilizing a centralized AI system that manages routing and logistics.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by enabling global medical collaboration and innovative health management solutions, breaking healthcare boundaries, challenging existing treatment limitations.

SIMILARITIES

Teladoc, Doctor on Demand

DIFFERENTIATORS

DeLorean’s network is unique in its integration of AI to analyze global data trends and expert insights, offering a more comprehensive and proactive approach to telemedicine that goes beyond mere consultations.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by creating an integrated, technology-driven transportation network that revolutionizes urban mobility. This service empowers cities to adopt smarter, cleaner, and more efficient transportation methods, directly addressing the challenges of urban sprawl, pollution, and accessibility.

SIMILARITIES

Zoox, Waymo, Uber Elevate

DIFFERENTIATORS

Unlike standalone autonomous vehicle services like Zoox or Waymo, the DeLorean Urban Mobility Network uniquely integrates both ground and aerial transportation solutions, providing a more comprehensive approach to urban mobility. Additionally, while Uber Elevate focuses on aerial ride-sharing, DeLorean's network includes logistical support, encompassing a broader scope of urban transportation needs from passenger transit to goods delivery, all managed through an intelligent, adaptive platform that ensures safety, efficiency, and sustainability.

EXPERIENCE EX_1

DeLorean Public Art Installations

An art installation designed to interact and evolve audiences through interactive sensors and digital displays.

DeLorean Interactive Public Art Installations are immersive art experiences powered by interactive sensors and digital displays, designed to transform how the public interacts with art. These installations include dynamic digital murals and sculptures that react with lights and sounds when engaged by viewers.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by creating interactive public art installations that transform ordinary spaces into dynamic environments, challenging traditional perceptions of public art, driving community engagement and cultural enrichment.

SIMILARITIES

Nokia Ovi Maps - Interactive Face Projections, MUTEK 2012 Zef & Santo 3D Projection

DIFFERENTIATORS

Unlike the Nokia Ovi Maps installation, which used interactive face projections for a tech product launch, and MUTEK’s Zef & Santo project, which showcased 3D projections in an artistic festival setting, DeLorean Interactive Public Art Installations expand this concept into public spaces on a larger scale. These installations allow the audience to become co-creators, not just passive viewers.

EXPERIENCE EX_2

DeLorean Global Tech Breakthrough Experience

An immersive experience that integrates live demonstrations, interactive sessions, and year-round digital engagement to explore the future of technology.

The DeLorean Global Tech Breakthrough Experience extends beyond a traditional summit by offering a continuous program that includes virtual reality demos, live tech experiments, and a digital platform for year-round collaboration. Participants engage with the latest innovations through a virtual portal that hosts webinars, tech challenges, and interactive content, making cutting-edge technology accessible from anywhere in the world.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by transcending traditional culinary limits and redefining the possibilities of modern cuisine. This initiative combines avant-garde gastronomy techniques with a rich tapestry of global flavors to challenge and reshape conventional dining experiences innovation worldwide.

SIMILARITIES

TechCrunch Disrupt and CES (Consumer Electronics Show

DIFFERENTIATORS

Unlike TechCrunch Disrupt, which is more startup-centric, or CES that focuses broadly on consumer electronics, the DeLorean Global Tech Breakthrough Experience provides an ongoing, immersive platform that blends live demonstrations, interactive sessions, and year-round digital engagement, focusing on the integration of technology into everyday life and industry. It uniquely encourages ongoing global collaboration and innovation through its digital platform, making cutting-edge technology accessible and interactive worldwide.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO DRIVING TOWARDS EXCELLENCE

EXPERIENCE EX_3

DeLorean Global Education Empowerment Hub

An innovative hub that equips educators with the tools to revolutionize learning and teaching methodologies through advanced technology.

The DeLorean Global Education Empowerment Hub revolutionizes learning by combining VR, AI, and real-time data analytics to personalize education. It equips educators to tailor dynamic environments to individual student needs, offering tools for interactive content, real-time feedback, and predictive learning analytics. Additionally, the platform features professional development modules to keep educators updated with the latest in educational technology and teaching strategies.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by empowering them with state-of-the-art tools and knowledge. This platform encourages educators to become leaders in educational reform, shaping the future of global education through technology-driven insights and methodologies that promote lifelong learning and adaptability.

EXPERIENCE

DeLorean Global Design Innovation Experience

An inclusive experience that melds interactive exhibitions, live design challenges, and a collaborative online community to redefine the boundaries of design.

The DeLorean Global Design Innovation Experience goes beyond a traditional expo by integrating physical and virtual design showcases. It includes an annual event with live design demonstrations, workshops, and an online platform that operates yearround, offering design challenges, expert talks, and a gallery of innovative projects. This approach allows continuous interaction and collaboration among designers, artists, and technologists from around the world.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by providing a vibrant platform where innovative design solutions are not only envisioned but brought to life through collaborative efforts that push the envelope of creativity and functionality in design.

SIMILARITIES SIMILARITIES

Platforms like Edmodo for community features, Khan Academy for its educational reach

DIFFERENTIATORS

Unlike conventional educational platforms, the DeLorean Global Education Empowerment Hub uniquely focuses on empowering educators, not just providing them with content. It enables educators to harness VR and AI not only to enhance teaching but also to transform it fundamentally, making learning more interactive, engaging, and tailored to individual needs. The hub supports educators in developing and sharing their innovative curricula and methods globally, fostering a proactive community of transformative educators.

London Design Festival a, Dutch Design Week

DIFFERENTIATORS

Unlike the London Design Festival and Dutch Design Week, which primarily serve as annual showcases and networking events, the DeLorean Global Design Innovation Experience extends beyond these traditional boundaries by offering a comprehensive year-round online platform. This platform not only hosts live design challenges and exhibitions but also supports an ongoing dialogue and collaboration among designers, technologists, and artists globally, pushing the envelope in sustainable and socially responsible design practices.

EXPERIENCE

DeLorean Silicon Innovators Network

Empower your tech career with visionary mentorship and unparalleled innovation in the heart of Silicon Valley.

The DeLorean Silicon Innovators Network is a revolutionary platform tailored for ambitious tech professionals in Silicon Valley, designed to propel their careers into the future through strategic mentorship and cutting-edge resources. This platform connects members with leading tech innovators and industry disruptors, offering mentorship sessions, collaborative projects, and exclusive insights into emerging technologies. Members gain access to customized learning paths, advanced tech workshops, and real-time collaboration with pioneers, enhancing their skills and positioning them as leaders in the tech community.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by creating a transformative platform that integrates personal and professional growth with Silicon Valley's unique ecosystem. This initiative not only accelerates career trajectories but also pioneers new standards in technological development and leadership, empowering tech professionals to not only adapt to the future but define it.

SIMILARITIES

Singularity University, Y Combinator

DIFFERENTIATORS

Unlike broader tech education platforms, the DeLorean Silicon Innovators Network focuses intensely on integrating personal career growth with Silicon Valley’s dynamic ecosystem. It provides direct access to industry leaders, startup founders, and venture capitalists.

ENVIRONMENT

DeLorean Fusion Culinary Lab

A culinary lab that blends cutting-edge gastronomy techniques with global flavors to redefine dining experiences.

DeLorean Fusion Culinary Lab is a state-of-the-art kitchen that invites chefs and food scientists to innovate and experiment with flavors, ingredients, and cooking methods. This initiative aims to create sustainable and novel dining experiences by integrating diverse culinary traditions and modern techniques.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by by transcending traditional culinary limits and redefining the possibilities of modern cuisine. This initiative combines avant-garde gastronomy techniques with a rich tapestry of global flavors to challenge and reshape conventional dining experiences innovation worldwide.

SIMILARITIES

Modernist Cuisine Lab, The Cooking Lab

DIFFERENTIATORS

Unlike other culinary labs that may focus solely on either new techniques or traditional recipes, DeLorean’s lab emphasizes a fusion of global cuisines with sustainable practices, creating a unique and forward-thinking dining culture.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO DRIVING TOWARDS EXCELLENCE

ENVIRONMENT

DeLorean Creative Healing Space

EN_2

EVENTS

DeLorean Design Hackathon

An immersive environment dedicated to healing and creativity, designed to facilitate therapeutic expression through innovative design elements.

DeLorean Creative Healing Space is a permanent installation that combines elements of art studios, therapeutic rooms, and technology labs. This environment is open to the public and offers guided sessions, free creative time, and scheduled workshops led by therapists and artists. The space is designed to be adaptable, accommodating individuals seeking personal growth as well as groups participating in structured therapy sessions.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by integrating art and design in a space that revolutionizes traditional mental health care and masters the craft of therapeutic excellence. This environment invites individuals to break boundaries in personal healing, challenge the status quo in mental health treatment, and strive for excellence in fostering emotional well-being.

SIMILARITIES

Therapeutic Art Studios, Interactive Art Exhibits

DIFFERENTIATORS

This space sets itself apart by offering continuous accessibility and a blend of self-guided and professionally-led activities, using advanced design and technology to enhance the therapeutic experience unlike any traditional art studio or therapy office.

A hackathon designed to unlock creativity and solve real-world problems through multidisciplinary collaboration and expert mentoring.

The DeLorean Design Hackathon is a weekend event that converges designers, coders, and experts from their fields to creatively solve global challenges. Participants will team up to brainstorm, design, and prototype under the guidance of industry experts across various disciplines.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by hosting a design hackathon that pushes the boundaries of creative problem-solving, challenges conventional design and development processes, and drives excellence in producing viable, innovative solutions that address real-world issues.

SIMILARITIES

TopCoder, HackerEarth

DIFFERENTIATORS

Unlike TopCoder and HackerEarth, which primarily focus on coding challenges and technical contests, the DeLorean Design Hackathon emphasizes a broader scope of innovation beyond just software development. It integrates design thinking and cross-industry collaboration into the challenges.

DeLorean Film festival

A film festival designed to explore the impact of technology on society through films and discussions with specialists.

The DeLorean Film festival is an event featuring documentaries and fiction films that examine how technology changes our society, creativity, and personal lives. Beyond just film showings, the festival includes discussions with movie makers and technology experts.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by curating a film festival that breaks conventional cinematic boundaries, challenges audiences to rethink the impact of technology on society, and drives excellence in film production and discourse.

SIMILARITIES

SXSW Film Festival, Tribeca Film Festival

DIFFERENTIATORS

Unlike SXSW and Tribeca, which cover a broad range of themes such as music, culture, and general technology, the DeLorean Film festival specifically focuses on the intersection of technology and cinematic storytelling to highlight how technology shapes our future societies.

EVENT EV_3

DeLorean SecureTech Symposium

An annual symposium that gathers the world’s leading security experts to showcase and discuss the latest innovations in security technology.

DeLorean SecureTech Symposium is a premier event in the security industry, focusing on the integration of emerging technologies such as biometrics, cybersecurity measures, and advanced surveillance systems into public and private security strategies. The event features demos, workshops, and keynote speeches by pioneers in the field, aimed at fostering collaboration and advancing global security protocols.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by uniting visionaries in the security field to break boundaries with new technologies, challenge the status quo of current security measures, and drive excellence in the protection of societies worldwide.

SIMILARITIES

LinkedIn, Bumble Bizz

DIFFERENTIATORS

Unlike LinkedIn and Bumble Bizz, which primarily focus on broad professional networking, DeLorean Mentor Match specifically targets the creation of deep and impactful mentor-mentee relationships to offer specialized tools for mentorship.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

EVENT EV_4

DeLorean Global Classroom

A virtual exchange program designed to connect students globally, fostering cross-cultural learning and collaboration.

DeLorean Global Classroom is an initiative that leverages cutting-edge communication technology to link students across different continents in real-time. This platform enables interactive sessions where students can engage in joint projects, cultural exchanges, and collaborative learning, enriching their educational experience far beyond local boundaries.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by breaking educational boundaries and uniting students worldwide in a shared learning journey that challenges the status quo and drives excellence in education.

SIMILARITIES

International Virtual Learning Platforms, ePals

DIFFERENTIATORS

Unlike typical virtual learning platforms that focus on one-way knowledge transfer, DeLorean Global Classroom facilitates a two-way exchange of ideas and culture, emphasizing real-time interaction and collaborative projects that enhance global understanding and cooperation.

CO-BRANDING

MIT X DeLorean Diabetes Predict Care

A diabetes management tool kit and real-time data analysis to monitor health and improve self-care.

The MIT X DeLorean Diabetes Predict Care is a diabetes management tool to improve daily life and self-care for diabetics. It uses advanced sensors and AI to continuously check glucose levels and forecast changes. A key feature is its painless injection technology that reduces discomfort and stress for those who fear needles or struggle with self-injections. Additionally, the system ensures medication is given on time and adjusts to each patient's specific needs, helping them manage their diabetes more independently and with dignity.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by partnering with MIT to transform diabetes care through predictive analytics and advanced monitoring technologies, breaking barriers in healthcare, challenging the status quo in chronic disease management, and driving toward excellence in patient outcomes.

SIMILARITIES

mySugr, Glucobyte

DIFFERENTIATORS

Unlike mySugr and Glucobyte, which focus mainly on tracking diabetes day-to-day, MIT X DeLorean Diabetes Predict Care integrates painless injection technology and automated medication dispensing mechanisms to tackle the core challenges faced by patients in self-managing diabetes especially for those who struggle with injections.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

CO-BRANDING

Door Dash X DeLorean Sky

CO_2

A drone delivery partnership designed to revolutionize food logistics with speed and efficiency.

A collaboration between DeLorean and DoorDash to create a drone delivery service. It leverages DeLorean’s advanced drone technology integrated with DoorDash's logistical expertise. This service ensures fast and efficient delivery of meals directly from restaurants to customers.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by revolutionizing urban delivery services with DoorDash through advanced drone technology, challenging conventional delivery logistics, and setting new standards in speed, efficiency, and environmental responsibility.

SIMILARITIES

Uber Eats, Amazon Fresh

DIFFERENTIATORS

Unlike Uber Eats and Amazon Fresh, which primarily focus on traditional delivery methods using vehicles, Door Dash X DeLorean Sky utilizes advanced drone technology to deliver meals which significantly reduces delivery times.

CO-BRANDING CO_3

SoundCloud X DeLorean Music

A collaborative platform designed to unite musicians globally by enabling real-time music creation and sharing.

The SoundCloud X DeLorean Music allows musicians to jam together in real-time, no matter where they are in the world. It leverages audio synchronization technology and integrates seamlessly with SoundCloud's existing platform, providing artists with the tools to collaborate, create, and stream music live. Musicians can connect, share their audio feeds, and mix sounds without latency issues, as if they were in the same room.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by combining DeLorean's technological prowess with SoundCloud's vast music platform to innovate the music creation and sharing experience, breaking conventional boundaries of music engagement, and driving excellence in artistic collaboration and distribution.

SIMILARITIES

Spotify, Apple Music

DIFFERENTIATORS

Unlike Spotify and Apple Music, which primarily focus on streaming pre-recorded music, SoundCloud X DeLorean Music introduces a platform for live, collaborative music creation and performance to empower artists to connect and create music in real time.

DeLorean Solar Learning Stations:

Lighting up education in the most remote areas of the world.

DeLorean Solar Learning Stations

A learning station designed to work in the remote and challenging locations.

DESCRIPTION

DeLorean Solar Learning Stations are innovative educational devices powered by solar energy, designed to ensure educational accessibility regardless of location or infrastructure. Each station is equipped with a wide range of educational materials such as digital textbooks, interactive learning games, and videos, to create a vivid learning style. These devices are also built to function independently of the internet, making them ideal for both remote areas and urban environments where consistent internet and power may be an issue.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO DRIVING TOWARDS EXCELLENCE

Endless energy, limitless possibilities; Solar technology transcends educational boundaries

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by deploying solar-powered educational stations that democratize access to knowledge across the most isolated regions, redefining global educational standards and enabling self-sufficiency in learning.

SIMILARITIES

Lexibook Bilingual Education Laptop, LinkedIn Learning

DIFFERENTIATORS

Unlike the Lexibook Laptop, which is mainly for young kids learning two languages, DeLorean Solar Learning Stations offer a broad range of subjects for all ages and work without needing the internet. Unlike LinkedIn Learning, which provides online courses mainly for adults, our stations allow students of any age to learn through hands-on activities anywhere, even in places without internet access.

Shaping the future; Cultivating everyone with innovative and sustainable learning resources

At the intersection of creativity

Team collaboration transforms ideas into reality

DeLorean Creative Incubator

An incubator designed to foster innovation in design and art through state-of-the-art technology and collaborative spaces.

DESCRIPTION

The DeLorean Creative Incubator brings together artists, designers, and technologists to explore and create pioneering projects. This space is equipped with the latest tools and technology, encouraging experimentation and pushing the limits of traditional artistic and design processes.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO DRIVING TOWARDS EXCELLENCE

DeLorean

Creative Incubator

Leveraging cutting-edge technology to push the boundaries of art and design.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by by offering a platform where creative boundaries are continuously tested and redefined, promoting a culture of excellence and collaborative innovation in the art and design community.

DIFFERENTIATORS SIMILARITIES

Autodesk Technology Centers, Fab Lab Network

While similar facilities offer tools and space, DeLorean’s Incubator integrates mentorship from industry leaders and access to advanced technologies like AI and VR, enhancing the creative process and outcome far beyond conventional capabilities.

Exploring the frontiers of design

Interactive exhibitions showcase pioneering projects.

Enjoy expert-level tion at home: healthcare.

expert-level medical consultahome: Advancing the future of healthcare.

DeLorean Telehealth Network

A telehealth service that leverages collaborative technologies to enhance patient care across global boundaries.

DESCRIPTION

DeLorean Telehealth Network connects patients with medical professionals worldwide through a secure, high-tech platform. This network not only provides access to specialized medical consultations but also incorporates AI to offer personalized treatment recommendations based on collective

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by enabling global medical collaboration and innovative health management solutions, breaking healthcare boundaries, challenging existing treatment limitations.

DIFFERENTIATORS SIMILARITIES

DeLorean’s network is unique in its integration of AI to analyze global data trends and expert insights, offering a more comprehensive and proactive approach to telemedicine that goes beyond mere consultations.

Teladoc, Doctor on Demand

anywhere: personal

DeLorean

Where art foster emotional creative

DeLorean Creative Healing Space: art and healing converge to emotional well-being and unlock

potential

ENVIRONMENT

DeLorean Creative Healing Space

An immersive environment dedicated to healing and creativity, designed to facilitate therapeutic expression through innovative design elements.

DESCRIPTION

DeLorean Creative Healing Space is a permanent installation that combines elements of art studios, therapeutic rooms, and technology labs. This environment is open to the public and offers guided sessions, free creative time, and scheduled workshops led by therapists and artists. The space is designed to be adaptable, accommodating individuals seeking personal growth as well as groups participating in structured therapy sessions.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

A Beacon of Innovation and Therapy; shines as a sanctuary for creativity and emotional recovery, day and night

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by integrating art and design in a space that revolutionizes traditional mental health care and masters the craft of therapeutic excellence. This environment invites individuals to break boundaries in personal healing, challenge the status quo in mental health treatment, and strive for excellence in fostering emotional well-being.

DIFFERENTIATORS SIMILARITIES

Therapeutic Art Studios, Interactive Art Exhibits

This space sets itself apart by offering continuous accessibility and a blend of self-guided and professionally-led activities, using advanced design and technology to enhance the therapeutic experience unlike any traditional art studio or therapy office.

Transformative Creativity: Each stroke and shape a step towards personal healing and emotional clarity.

Experience today through

Experience tomorrow’s technology today at the DeLorean Tech Breakthrough Experience

EXPERIENCE

DeLorean Global Tech Breakthrough Experience

An immersive experience that integrates live demonstrations, interactive sessions, and year-round digital engagement to explore the future of technology.

DESCRIPTION

The DeLorean Global Tech Breakthrough Experience extends beyond a traditional summit by offering a continuous program that includes virtual reality demos, live tech experiments, and a digital platform for year-round collaboration. Participants engage with the latest innovations through a virtual portal that hosts webinars, tech challenges, and interactive content, making cutting-edge technology accessible from anywhere in the world.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

Bridging worlds with live and virtual tech demonstrations that inspire and innovate.

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by transcending traditional culinary limits and redefining the possibilities of modern cuisine. This initiative combines avant-garde gastronomy techniques with a rich tapestry of global flavors to challenge and reshape conventional dining experiences innovation worldwide.

DIFFERENTIATORS SIMILARITIES

TechCrunch Disrupt and CES (Consumer Electronics Show

Unlike TechCrunch Disrupt, which is more startup-centric, or CES that focuses broadly on consumer electronics, the DeLorean Global Tech Breakthrough Experience provides an ongoing, immersive platform that blends live demonstrations, interactive sessions, and year-round digital engagement, focusing on the integration of technology into everyday life and industry. It uniquely encourages ongoing global collaboration and innovation through its digital platform, making cutting-edge technology accessible and interactive worldwide.

Uniting tech pioneers globally through DeLorean’s innovative digital platform

Empowering

DeLorean’s learning

Empowering global education with DeLorean’s advanced digital learning tools

EXPERIENCE

DeLorean Global Education Empowerment Hub

An innovative hub that equips educators with the tools to revolutionize learning and teaching methodologies through advanced technology.

DESCRIPTION

The DeLorean Global Education Empowerment Hub revolutionizes learning by combining VR, AI, and real-time data analytics to personalize education. It equips educators to tailor dynamic environments to individual student needs, offering tools for interactive content, real-time feedback, and predictive learning analytics. Additionally, the platform features professional development modules to keep educators updated with the latest in educational technology and teaching strategies.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

Transforming classrooms worldwide with technology that adapts and responds

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by empowering them with state-of-the-art tools and knowledge. This platform encourages educators to become leaders in educational reform, shaping the future of global education through technology-driven insights and methodologies that promote lifelong learning and adaptability.

SIMILARITIES

Platforms like Edmodo for community features, Khan Academy for its educational reach

DIFFERENTIATORS

Unlike conventional educational platforms, the DeLorean Global Education Empowerment Hub uniquely focuses on empowering educators, not just providing them with content. It enables educators to harness VR and AI not only to enhance teaching but also to transform it fundamentally, making learning more interactive, engaging, and tailored to individual needs. The hub supports educators in developing and sharing their innovative curricula and methods globally, fostering a proactive community of transformative educators.

Connecting classrooms globally, fostering collaboration and cultural exchange

Redefining the DeLorean tion Experience

Redefining design boundaries at DeLorean Global Design InnovaExperience

DeLorean Global Design Innovation Experience

An inclusive experience that melds interactive exhibitions, live design challenges, and a collaborative online community to redefine the boundaries of design.

DESCRIPTION

The DeLorean Global Design Innovation Experience goes beyond a traditional expo by integrating physical and virtual design showcases. It includes an annual event with live design demonstrations, workshops, and an online platform that operates yearround, offering design challenges, expert talks, and a gallery of innovative projects. This approach allows continuous interaction and collaboration among designers, artists, and technologists from around the world.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

Innovating with real time design challengest – where design ability meets responsibility

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by providing a vibrant platform where innovative design solutions are not only envisioned but brought to life through collaborative efforts that push the envelope of creativity and functionality in design.

SIMILARITIES

London Design Festival a, Dutch Design Week

DIFFERENTIATORS

Unlike the London Design Festival and Dutch Design Week, which primarily serve as annual showcases and networking events, the DeLorean Global Design Innovation Experience extends beyond these traditional boundaries by offering a comprehensive year-round online platform. This platform not only hosts live design challenges and exhibitions but also supports an ongoing dialogue and collaboration among designers, technologists, and artists globally, pushing the envelope in sustainable and socially responsible design practices.

Global design collaboration: Celebrating creativity and functionality at DeLorean’s design platform

Innovation at Work: Study cuting-edge technology firsthand in Silicon Valley's dynamic labs

DeLorean Silicon Innovators Network

Empower your tech career with visionary mentorship and unparalleled innovation in the heart of Silicon Valley.

DESCRIPTION

The DeLorean Silicon Innovators Network is a revolutionary platform tailored for ambitious tech professionals in Silicon Valley, designed to propel their careers into the future through strategic mentorship and cutting-edge resources. This platform connects members with leading tech innovators and industry disruptors, offering mentorship sessions, collaborative projects, and exclusive insights into emerging technologies. Members gain access to customized learning paths, advanced tech workshops, and real-time collaboration with pioneers, enhancing their skills and positioning them as leaders in the tech community.

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO

DRIVING TOWARDS EXCELLENCE

Elevate your career with insights from tech leaders at exclusive Silicon Valley events

MISSION FOCUS

We ignite innovation, pioneer spirit, and collaboration at DeLorean for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence by creating a transformative platform that integrates personal and professional growth with Silicon Valley's unique ecosystem. This initiative not only accelerates career trajectories but also pioneers new standards in technological development and leadership, empowering tech professionals to not only adapt to the future but define it.

SIMILARITIES

Singularity University, Y Combinator

DIFFERENTIATORS

Unlike broader tech education platforms, the DeLorean Silicon Innovators Network focuses intensely on integrating personal career growth with Silicon Valley’s dynamic ecosystem. It provides direct access to industry leaders, startup founders, and venture capitalists.

Enhance your cross-functional teamwork through real-time, cross-continental

Door Dash

Delivering meets innovation

Door Dash X DeLorean Sky

A drone delivery partnership designed to revolutionize food logistics with speed and efficiency.

DESCRIPTION

A collaboration between DeLorean and DoorDash to create a drone delivery service. It leverages DeLorean’s advanced drone technology integrated with DoorDash's logistical expertise. This service ensures fast and efficient delivery of meals directly from restaurants to customers. Dash X DeLorean Sky: Delivering from above, where speed innovation

BREAKING BOUNDARIES

CHALLENGING THE STATUS QUO DRIVING TOWARDS EXCELLENCE

Redefining urban delivery: Efficient, eco-friendly solutions for the future

MISSION FOCUS

The Door Dash X DeLorean Sky reinforce our mission of igniting innovation and pioneering spirit at DeLorean by transforming traditional food delivery methods to a more efficient and consumer-friendly model, which paves the way for future technological advancements in urban logistics.

SIMILARITIES

Uber Eats, Amazon Fresh

MISSION FOCUS

Unlike Uber Eats and Amazon Fresh, which primarily focus on traditional delivery methods using vehicles, Door Dash X DeLorean Sky utilizes advanced drone technology to deliver meals which significantly reduces delivery times.

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LIVE URL: https://azalea-perch-2ba6.squarespace.com/config/ultimate

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FINAL WEBSITE

breaknormschallenge.net

breaknormschallenge.net

pexels.com

unsplash.com

COLOPHON

TYPEFACE

Source Sans ( TERMINA / ROC GROTESK )

DESIGNER

Chang Xu

CLASS

GR 604: Nature of Identity (Spring 2024) Academy of Art University

Copyright © 2024 by Chang Xu. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, with permission of the copyright holder.