Get There, Florida's Workforce Initiative : Action Toolkit

ACTION TOOLKIT

A Florida Department of Education Initiative

GetThereFL.com

A future begins with a choice.

A first step in the right direction.

A move towards success.

And The Florida Department of Education wants to help Floridians

fldoe.org

Table of contents Get There materials are available for free so you can develop your own activities and support around the initiative – so we can get Floridians on a pathway to success.

About Get There . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Learn why the Florida Department of Education is advocating for Career and Technical Education (CTE) to gain critical skills needed in Florida’s industries.

Go Social . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Quick tips to help with social media support for Get There and stay up to date with the latest list of social media accounts to follow.

Ready-Made Social Media posts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Spark further conversations across social media with ready-made content cards, short-form videos and cover photos.

Ready-Made Email Copy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Send out an email to share the benefits of CTE with students, colleagues or partners.

Ready-Made Newsletter Copy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Spread the word about the Get There initiative with our sample newsletter copy.

customizable News Release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Insert a few key details into our easily customizable news release and send to local media to help educate Floridians about the opportunities that exist in your region.

Logo Files. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Utilize your Get There college logo extension or one of the 17 career pathway extensions to further customize your outreach materials.

One-Pager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Share more information about the Get There initiative with your professional and personal contacts on- and off-campus.

Assets for Special Populations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Expand your reach to special populations including Floridians with disabilities and Veterans.

Promotional FlyerS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Promote your program offerings with our ready-made promotional flyers.

GE T THEREFL.COM | 1

Get There promotes Career and Technical Education (CTE) as a modern approach to higher education and training for students in every walk of life. What CTE offers is a way for students to gain skills and earn credentials in some of Florida’s most critical and desirable industries. And unlike traditional higher education, CTE programs set students on the right path in less time with less cost.

That means they can get into a career today without the worry of debt tomorrow.

Success starts now.

Get There with CTE.

2 | GE T THERE ACTION TOOLKIT

GeT THERE WITH A

FLORIDA COLLEGE Get There is a workforce education initiative powered by the Florida Department of Education.

We are advocates for Career and Technical Education (CTE) in Florida, connecting students with educational opportunities and career pathways in their communities. Get There accelerates students’ success, moving them towards their future and ensuring a talented workforce.

CTE is an exciting option besides the 4-year university track. It’s a path to livelihood right out of school.

Students enroll in high-quality, in demand workforce programs at Florida colleges, move quickly and gain critical skills needed in Florida’s essential and emerging industries. CTE courses teach specialized skills to fill gaps within businesses and Florida’s workforce.

Students get to work faster, affordably and when our state needs them most – now.

WHY GET A CTE credential?

In less time than it would take to earn a 4-year or longer college degree, students can walk away with a CTE credential. These credentials provide the knowledge and specialized skills that can meet employment demand or accelerate a career. Our state needs talented workers. This exciting option gets them there faster and affordably.

WHAT ARE THE CAREER PATHwayS? Choosing a CTE program accelerates students towards their careers. There are 17 mid- to highwage career pathways in a variety of Florida industry sectors, depending on the skills they are interested in learning. View a list of CTE career pathways and their offerings here.

HOW DO I ENROLL IN A PROGRAM? To move towards success in your future with CTE, enroll at an institution in your community. Visit our locator here and connect with local colleges to see what programs are available. With 48 technical colleges and 28 state colleges in Florida, there’s opportunity for everyone.

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48 28 20 17

Florida Technical Colleges Florida State Colleges Weeks or Less in Most Programs Career Pathways to Choose From

4 | GE T THERE ACTION TOOLKIT

Go Social

Social media can be a powerful tool to help spread the word about Get There. By sharing content across your personal or business social media, you’re helping us educate Floridians about the opportunities that exist with CTE.

Top Five Tips 1. Show Your Support

Update your social media channels with Get There cover photos.

2. Go Social

Download our social media assets and use across your personal and business social media pages with our sample social media copy.

3. Engage on Social

Engage with the Florida Department of Education across social media at @EducationFL.

4. Tag Us

To help the Florida Department of Education share your posts across social media, tag us in the posts so it’s easy for us to retweet and repost.

5. Make it Personal

Share your passion and personal experience with CTE.

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Ready-Made

Social Media Posts To help you spread the word about the Get There initiative, we have some ready-made copy that might inspire you to share your support across social media. Use some of our social media images.

DOWNLOAD IMAGES >

TIP For Facebook and LinkedIn, include the link in the status bar of your social media post. Once the image populates, you can remove the link from the post copy. On Facebook, Twitter and LinkedIn, share a link to: GetThereFL.com.

Facebook facebook.com/educationFL

Instagram instagram.com/educationFL

Twitter twitter.com/educationFL

Youtube youtube.com/educationFL

LinkedIn linkedin.com/company/the-florida-department-of-education

facebook Get into a new job with CTE. Career and Technical Education programs get you there faster and more affordably than a 4-year university.

Are you moving towards a successful future fast enough? With a CTE credential, you’ll gain skills in a high-quality program for an in demand industry.

Get There by gaining critical skills designed to get you in the workforce faster. Enroll today in a program and get to work faster.

Learn how at GetThereFL.com.

Visit GetThereFL.com to learn more about these successful programs.

Find career pathways at GetThereFL.com.

6 | GE T THERE ACTION TOOLKIT

Twitter Get into the workforce faster and learn new skills with Career and Technical Education (CTE).

Learn how at GetThereFL.com.

Your future starts now with a stackable credential in a CTE program.

Visit GetThereFL.com for more.

Start your career in less than a year or move up in your current job. Find a CTE program that works for you.

Visit GetThereFL.com.

LINkedIn Looking for a new job?

Get into a new job faster and more affordably than a university with Career and Technical Education (CTE). You will move through a CTE program and join the workforce on an accelerated path to success.

Learn how at GetThereFL.com.

Are you moving towards a successful future? With a valuable credential, you will gain skills in high-quality program for an in demand industry.

You will move through a CTE program and join the workforce on an accelerated path to success.

Visit GetThereFL.com for more.

The Florida Department of Education’s initiative, Get There, is all about gaining critical skills. Despite a challenging economy, you can get through a credential program and start that career.

Find credentialing programs at GetThereFL.com.

instagram Make your job search easier. Get the skills that employers are looking for today. Get There with a Florida college.

The economy is challenging. Don’t let that hold you back from your dream job.

Enroll now.

Get There faster and enroll today in a CTE program.

Learn more in bio.

Learn more in bio.

Get There by gaining critical skills designed to get you into the workforce faster.

Enroll today and get to work faster and more affordably than a 4-year university.

Find a program near you in bio.

GE T THEREFL.COM | 7

“This program has given me opportunities that I never would have dreamed of. When I came into this program, I thought in a year’s time, I’d be a surgical tech – but in the five years since, I have not only exceled in my career but have come back to the same school to be a coinstructor and clinical coordinator.”

— Tammy C.

8 | GE T THERE ACTION TOOLKIT

Ready-made

Email copy To share with your students, colleagues and partners, we have sample email and newsletter copy and downloadable email headers.

DOWNLOAD here >

Subject LINES

• Department of Education launches new initiative • Get There initiative connects students to CTE programs • Success Starts with CTE • Get There with CTE preheader copy

A future begins with a choice. A first step in the right direction. A move towards success. And we want to help Floridians “Get There.”

Body copy

The wide-ranging effects of COVID-19 are just beginning to be realized, with Florida experiencing economic disruption and challenges to employment.

Education leaders have identified an opportunity to raise awareness about Career and Technical Education (CTE) as a modern approach to higher education and training for students in every walk of life. Get There is a workforce education initiative powered by the Florida Department of Education, which highlights the 17 career pathways offered at Florida’s 48 technical college and 28 state colleges – and positions CTE programs as an exciting option, in addition to the 4-year or more traditional university track.

GetThereFL.com serves as a resource for prospective students to: • Educate themselves on the benefits of CTE • Align themselves with their interests within a career pathway • Connect with their local college to learn more and enroll in a program The Get There initiative accelerates students’ success, moving them towards their future and ensuring a talented workforce. Simply put: students get to work faster, more affordably and when our state needs them most – now.

Learn More GE T THEREFL.COM | 9

Ready-Made

Newsletter Copy To share with your students, colleagues and partners, we have sample email and newsletter copy and downloadable email headers.

DOWNLOAD here >

headlineS

• Department of Education launches “Get There” initiative • Get There initiative connects students to CTE programs • Success Starts with CTE • Get There with CTE body copy

The Florida Department of Education’s workforce education initiative, Get There, serves as a resource for prospective students to educate themselves on the benefits of Career and Technical Education (CTE), align themselves with their interests within a career pathway – and most importantly, connect with their local college to learn more and enroll in a program.

With CTE, students get to work faster, more affordably and when our state needs them most — now.

Learn More

10 | GE T THERE ACTION TOOLKIT

Customizable

news release If you are inspired to share this with local media or journalists with which you have an existing relationship, we have a customizable news release that you can use – all you have to do is insert a few key details.

For Immediate Release Contact: [INSERT: Name and Title] [INSERT: Phone Number] INSERT: Date [INSERT: Email Address] [INSERT: College Name] Partners with Florida Department of Education for new workforce education initiative Get There positions career and technical education as solution to workforce needs [INSERT: City], FLA. (INSERT: Date) – [INSERT: College Name] is excited to join forces with the Florida Department of Education (FDOE) for a new workforce education initiative aimed at raising awareness of short-term career and technical education programs. Get There Florida highlights the key benefits of the programs available locally in [INSERT: City] and to all Floridians statewide.

[INSERT: Quote from College President/Director] Career and technical education, often referred to as “CTE”, serves as a critical component in preparing individuals for occupations important to Florida’s economic development. Program offerings are organized into 17 career paths and are geared toward middle school, high school, district technical school, and Florida College System students throughout the state.

“Get There accelerates student success, preparing them for their future and ensuring a talented workforce,” said Kathy Hebda, Chancellor of the Florida College System. “With 28 state colleges and 48 technical colleges and centers spanning the state, there is a program for everyone. Whether you’ve recently experienced job loss, graduated high school or are simply looking for a career change or opportunity to stack your credentials into a degree – we want to help you Get There.”

At [INSERT: College Name] students can enroll in an in demand, high-quality workforce program, move quickly, and gain critical skills needed in [INSERT: Region Name] essential and emerging industries. Programs include: •

[INSERT: Up to Five Programs]

“The wide-ranging effects of COVID-19 are just beginning to be realized across our state’s workforce,” said Henry Mack, Chancellor for Career, Technical and Adult Education. “This initiative was born from the need to match those seeking reemployment or advancement in the workplace with employers whose products and services either facilitate relief and response to the COVID-19 disruption or are not susceptible to disruption.”

At GetThereFL.com, Floridians can learn more about CTE and workforce training programs available at state and technical colleges, align their interests with a career path and connect with their local institution to enroll.

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Logo Files Customize your outreach materials with your Get There college logo extension or one of the 17 career pathway extensions. We have made them easier for you to use with ready-made artwork files, as well as our style guide with the do’s and don’ts of how to properly utilize the Get There brand. examples

download logo files

download style guide

download powerpoint template

12 | GE T THERE ACTION TOOLKIT

Success Starts Now Get There, an initiative from the Florida Department of Education, accelerates students’ success. Students move towards their future while ensuring the talented workforce meets our state’s needs. Learn how Career and Technical Education (CTE) programs provide educational opportunities and career pathways at our state’s 76 state and technical colleges.

Gain New Skills. Get into a New Job.

CTE is faster and more affordable than the 4-year or more traditional university track. It’s a path to livelihood right out of school.

Students enroll in in demand, high-quality workforce programs and gain critical skills that Florida employers are looking for.

Despite a challenging economy, students don’t have to wait to start or progress in their careers, and start earning sooner.

AN EXCITING OPTION FOR COLLEGE EDUCATION

Programs offer the latest industry-recognized, and in some cases nationallyrecognized credentialing, at a rapid pace.

CTE programs attract students to career pathways, providing specialized talent for businesses and Florida’s workforce.

Ready to move towards a successful future?

Talk to a CTE program expert.

Curriculum can be flexible.

Industry professionals pass on their unique skills and expertise through training.

Gettherefl.com GE T THEREFL.COM | 13

Assets for Special Populations Under the Perkins V Plan, the Florida Department of Education is committed to identifying and closing performance gaps for special populations. To further widen the reach of Get There, we have developed a sampling of assets that are specific to the following populations (with the goal to further expand our offerings): • Individuals with Disabilities • Veterans

A Snapshot of Our Assets

• Social Media Images DOWNLOAD here >

• Social Media Cover Photos DOWNLOAD here >

• Customizable Flyers DOWNLOAD here >

• College Services Resource Guide DOWNLOAD here >

• Email Header Image DOWNLOAD here >

did you know?

•

There are many ways to refer to Florida’s disability community, including individuals with disabilities and individuals with unique abilities. It is important to note that if a description is necessary, we recommend specifying the disability and to avoid euphemisms. The word handicap or disabled as a general term should not be used.

•

The AP style guide does not currently acknowledge the word “veteran” as a proper noun or title for a person who’s served in the military. However, many organizations are advocating that Veteran be capitalized as a proper title.

14 | GE T THERE ACTION TOOLKIT

promotional flyers Spread the word about the benefits of Career and Technical education with our readymade promotional flyers. State and technical colleges are encouraged to further customize by adding their high-resolution logo, photography and/or a sampling of program offerings available.

download

A Snapshot of Our Assets

• Get There with CTE • Get There Faster • Get There Affordably • Get There with a Career in a Year o

Highlights all 17 career pathways with logo extensions

• Art Files for Customization A sampling of flyers to reference are included in the pages to follow.

GE T THEREFL.COM | 15

Get There

FASTER With a Career and Technical Education (CTE) program, you can complete your education in weeks, not years. In 20 weeks or less, move through a program and join the workforce on an accelerated pathway to success.

With 48 technical colleges and 28 state colleges spanning the state of Florida, there’s somewhere and something for everyone.

Learn the skills you’ll use throughout your career at a college near you.

GetThereFL.com

Get There

WITH CTE Career and Technical Education (CTE) is a modern approach to higher education and training for students in every walk of life. What CTE offers is a way for you to gain skills and earn credentials in some of Florida’s most critical and desirable industries.

And unlike traditional higher education, CTE programs can set you on the right pathway in less time with less cost.

That means you can get into your career today without the worry of debt tomorrow.

Success starts now.

GetThereFL.com

Get There

Affordably Career and Technical Education (CTE) is a good fit for anyone who wants to build a foundation for a successful career and get into a new job. Each of the 17 career pathways offer you the opportunity to get there faster – and most importantly – affordably.

Pay only for the course work you need, not a degree that amasses student debt. You can still earn a degree by stacking courses and applying them toward an associate’s or bachelor’s degree down the road.

Connect with your local college and see what CTE offerings are available near you.

GetThereFL.com

Opportunity Awaits

with CTE

Career and Technical Education (CTE) is a good fit for Floridians of all ages and backgrounds who are looking to build a foundation for a successful career in one of our state’s exciting and emerging industries. With 17 career pathways to choose from at your local state or technical college, we offer you this promise: there’s something and somewhere for everyone.

When you choose CTE, you are paying only for the course work you need, allowing you to get through school quickly and right into a job.

Opportunity is waiting for you at your local state or technical college.

GetThereFL.com

Opportunity Awaits

with CTE

Career and Technical Education (CTE) is a good fit for Floridians of all ages and backgrounds who are looking to build a foundation for a successful career in one of our state’s exciting and emerging industries. With 17 career pathways to choose from at your local state or technical college, we offer you this promise: there’s something and somewhere for everyone.

When you choose CTE, you are paying only for the course work you need, allowing you to get through school quickly and right into a job.

Opportunity is waiting for you at your local state or technical college.

GetThereFL.com

Opportunity Awaits

with CTE

Career and Technical Education (CTE) is a good fit for Floridians of all ages and backgrounds who are looking to build a foundation for a successful career in one of our state’s exciting and emerging industries. With 17 career pathways to choose from at your local state or technical college, we offer you this promise: there’s something and somewhere for everyone.

When you choose CTE, you are paying only for the course work you need, allowing you to get through school quickly and right into a job.

Opportunity is waiting for you at your local state or technical college.

GetThereFL.com

“The opportunity to stack my certifications catapulted my career and helped me build the confidence needed to excel in an industry like information technology.”

— Lamar K.

Thank you for supporting Get There, powered by the Florida Department of Education.

For more information and the latest news, visit us at

GetThereFL.com.

fldoe.org