Chakradhar Portfolio 2010-2016

Design Portfolio 2010 - 2016

Chakradhar Aalla

I am Chakradhar Aalla, an Architect by profession, Visual Communicator by passion. I have special interest in Graphic Design and Film Making. I also have special knowledge in subjects such as Geography, Indian Economy, Indian Polity and Anthropology. I have big urge to learn something new every day. I love to work in teams and often lead some successfully. I have keen interest in dwelling into things which have direct relevance to the social context I am in. I try to put in my full potential in whatever I do and try to contribute something to the society in return.

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B.Arch - National Institute Of Technology PG Diploma - Environmental studies - IGNOU

education interests skills

contact

Graphic Design Film Making Photography Adobe - Photoshop, Illustrator, Indesign AutoCad, Google SketchUp, Lumion Sketching, Photography

301, Vaishnavi Apartments, AC Guards, Hyd - 04 8897630060 chakradhar.aalla@gmail.com saichakradhar@hotmail.com

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Timeline

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1993-2008 Basic Schooling 2008-2013 Andhra Pradesh various schools

B.Arch in National Instutute of Technology, Trichy 2013-2015 ANDC 2010

design competition team leader data presentation

GSEN 2010 urban development data presentation

NITTFEST 2010

GSEN 2011

urban development presentation head

Archcult 2012 college event publicity head

Aakriti 2012

design competition Utopia - Theatre act team leader event co-ordinator third prize director first prize RemBook 2012 co-ordinator

NITTFEST 2013 Purpose - film director cinematography story, screenplay first prize

Aakriti 2013

design competition team leader second prize

Civil Services Exam Preparation 2016 Logo phase 1

Logo phase 2

Fields of study

PG Diploma

geography history polity economy Postal stamp NITT golden jubilee environment science and tech global relations

environmental sciences and sustainable development

Graphic Design Logo phase 3 Poster Design Accessible India Campaign

Special study Anthropology

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A person often meets his destiny on the road he took to avoid it.

Jean de La Fontaine

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Architecture

ANDC 2010

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Urban Development

GSEN 2011

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Spatial Design

Aakriti

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Poster Design

Archcult 2012

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T-Shirt Graphics

T-Shirts

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Theatre Art

Utopia

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Utopia - a theatrical act Utopia is a theatre act held as a part of NittFest 2010. I was the Co-ordinator for that event and also the director. The act won First prize and complimented as a novel attempt catering wholesome entertainment. The act was performed by constructing props out of very cost efficient and light materials and the performing space hads been judicously utilized. The smooth transitions and visual iilusions are special attractions of this act.

The act explores the haluccinatory nature of human mind in always imaging favourable and utopian outcomes to everyday problems and the way our mind tries to compensate for the shortcomings in our effort has been hilariously portrayed. The act ends ends by showing dangers of repeatedly distancing from real life issues and living in the imaginatory utopian world.

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Mirror Illusion

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Pass through Illusion

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Prop transition

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Props

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Film Design

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The Purpose - Short Film The Purpose is a 15 minute short film directed by me. The short film has won first place in the movie making NittFest 2013. It has also won many compliments from the jury members and viewers for the cinematography and lighting techniques. It was my first venture into Film Making. My contribution for this film has been for the story, screenplay, direction and cinematography.

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shooting gear Budget lighting kit

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dumbell stabilizer

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pvc camera rig

skate board dolly

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Title - scene masking

Time lapse - 4sec

Dolly

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Depth of field - camera tilting

Location transition

close tracking shot

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Opening-closing continuum

Shot transition - tracking to shoulder

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Shot transition - night to day, continuous pan

Circular dolly

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Shot transition - track to shoulder

Vertical lift shot technique

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Handheld shot

Lift shot

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Frame Composition

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Lighting

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Publication Design

RemBook 2012

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Postal Stamp

Stamp

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NIT Trichy - Golden Jublee Stamp NIT, Trichy is depicted by a peacock which has a lot of cultural significance and religious importance especially in tamil nadu showing the regional flavor our institute had all through its historyand which is also our national bird, showing our institute’s national importance .The Peacock is representative of glory, immortality, royalty, and incorruptibility. It is a possessor of some of the most admired human characteristics, and is a symbol of integrity and the beauty that can be achieved when we endeavor to better ourselves and better our lives. In history, myth, legend & lore, the peacock is considered an emblem of protection, nobility, watchfulness, guidance, and holiness.

The beautiful plumage represents the four disciplines of our institute i.e engineering, sciences, architecture and management.the colorful globe with gear outline represents the multifaceted technical world.

The number 50 is incorporated within the logo itself, number 5 in the peacock’s body and 0 in the globe.

On the whole, the design reflects our institute’s great history in flying colors and at the same time, reminds us, on our golden jubilee celebrations, our present goal to reach global standards.

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Logo Design

Phase One

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Beti Bachao-Beti Padhao Beti Bachao- Beti Padhao scheme aims to generate awareness and improving the efficiency of welfare services meant for women. It also aims to address the issue declining Child Sex Ratio (CSR). This is being implemented through a national campaign and focussed multi sectoral action in 100 selected districts low in CSR, covering all States and UTs. Its objectives are – to prevent gender biased sex selective elimination, ensure survival & protection of the girl child and ensure education of the girl child.

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Swachch Bharat Abhiyan Swachch Bharat Abhiyan is a national level Total Sanitation Campaign. It aims to make India, open defecation free by 2019. It promotes community effort in bringing in the change in the perspective of the people. Hence, the logo tries to remove the stigma attached to the issue of sanitation by including elements like the flower and peacock. It also symbolically conveys the objectives of the program.

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Department Of Commerce, GoI The department of Commerce is entrusted with formulating and implementing the foreign trade policy and responsibilities relating to multilateral and bilateral commercial relations, state trading, export promotion measures, and development and regulation of certain export oriented industries and commodities.

Overall: Indian Potter’s wheel, India’s expansion in global trade. Elements - globe and arrows - depicting global trading, Potter’s wheel - formed with spokes of Ashoka Chakra and Indian flag.

DoC shapes the future of India’s foreign trade and promotes India abroad. Hence the ‘’potter’s wheel’’ conveying the functions of DoC i.e policy making and building needed infrastructure, . DoC makes India spread far and wide and expand the opportunities. Hence the tricolour and the spokes directing outwards- it is also ‘’Ashoka Chakra’’- portraying the enormous contribution directly and indirectly to welfare of the nation and thereby promoting justice.

The colours used: Blue - Depicting the Departments strength and as a symbol of trust, Tricolour - depicting our Nation, Red- as a symbol of vitality, confidence, action and yellow as a symbol of wisdom. The logo not only tries to depict the Department but also reminds the objective of it - Fostering India far and wide.

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Dr Ambedkar Foundation The Dr. Ambedkar Foundation (DAF) is an autonomous body under the administrative control of Ministry of Social Justice & Empowerment. The Foundation has been entrusted with the responsibility of managing, administering and carrying on the important and long-term schemes and programmes identified during the Centenary Celebration of Dr. B. R. Ambedkar. The main objectives of the foundation inter alia include implementation of programmes and activities for furthering the ideology and message of Babasaheb Dr. B. R. Ambedkar among the masses in India as well as abroad.

The famous quote by Dr Ambedkar ‘’I like the religion which teaches liberty, equality and fraternity’’. The letters D, A, F is made with negative spaces of HANDSHAKE, FIRE TORCH and EQUAL symbols to symbolize FRATERNITY (brotherhood), LIBERTY and EQUALITY respectively. The symbols also depict the endeavour of Dr Ambedkar for the UPLIFTMENT, ENLIGHTMENT and EQUAL RIGHTS of Dalits. The colours BLUE and RED symbolizes INTELLIGENCE and HEROISM of Dr Ambedkar respectively and also TRUST and DETERMINATION of the foundation.

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Digital India Digital India is a campaign launched by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity or by making the country digitally empowered in the field of technology. The initiative includes plans to connect rural areas with high-speed internet networks. Digital India has three core components. These include - the creation of digital infrastructure, delivering services digitally and digital literacy Digital technology to be accessable and digital culture inbibed into life of common man. Digitally empowered citizens forms the greatest strength and opens up infinite oportunities to the nation.Letters D and I have been incorporated to form ‘SATELLITE TOWER’ (With shapes of headphones,Wi-Fi,mouse,moniter,keyboard,cellphone) & ‘DIGITALLY EMPOWERED CITIZEN’.COLOURS: Tricolour-India,GREY-high technology,DARK BLUE-protection & strength,LIGHT BLUE-high ideals & infinity.

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National Digital Literacy Mission National Digital Literacy Mission (NDLM) envisages provision of digital literacy training to 52.5 Lakh persons, one in every eligible household of the country. Anganwadi workers, ASHA workers and authorized ration dealers have also been included in this scheme. The objective is to impart basic ICT skills which would enable the citizen to use IT and related applications and participate actively in the democratic process and further enhance opportunities for their livelihood.

The logo is formed with the letters N, D, L, M and also designed to depict a scene of ICT training. The persons represented with letter M also takes the form of roofs portraying the empowerment of all the households with the training. The logo also conveys the NDLM’S crucial role in India’s digitalized and empowered future.

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Sansad Adarsh Gram Yojana SAGY is a rural development programme broadly focusing upon the development in the villages which includes social development, cultural development and spread motivation among the people on social mobilization of the village community. Key objectives of the Yojana include - the development of model villages, called Adarsh Grams, through the implementation of existing schemes, and certain new initiatives to be designed for the local context, which may vary from village to village and creating models of local development which can be replicated in other villages. ‘STAR VILLAGE’- A village with best infrastructure facilities with overall welfare of the people represented by homes and people forming a star (pentagram in golden ratio, a universal symbol of perfection). The objective of the scheme to provide all the necessary inputs to achieve overall excellence and social justice is represented by arrows also forming a star and pointing towards Ashoka chakra, the symbol of Dharma. Truly, Gram bane Udaharan - Bharat ki aasha kiran !!!

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Planning Commission The stated aim for this body replacing planning commission is to foster involvement and participation in the economic policy-making process by the State Governments of India. It has adopted a “bottom-up” approach in planning which is a remarkable contrast to the Planning Commission’s tradition of “top-down” decision-making. One of the important mandates of NITI Aayog is to bring cooperative competitive federalism and to improve centre state relation.

RATIONALE BEHIND NAME: Based on 2 themes 1) POLYCENTRIC GOVERNANCE – Coordination, cooperation and collaboration among union and state governments in planning and implementation through cooperative federalism. Hence, Planning by All. 2) EQUITABLE GROWTH – High level of growth which is inclusive, balanced and promotes egalitarianism. Hence, Planning for All. CONCEPT OF THE LOGO: OVERALL – Formed by FIRE TORCHES, 8-POINTED STAR – symbolizing the unfettered determination and hope.

ELEMENTS - From outwards to centre - 1) ARROWS IN ALL DIRECTIONS – depicting multidimensional growth throughout the country. 2)PEOPLE SITTING IN A ROUND TABLE (top view) – portraying equality of status among all stakeholders involved in planning process. 3)PEOPLE IN CIRCLE HOLDING HANDS – symbolizing empowerment and well-being among all sections of the society. SUN - stands for innovation in planning.

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Legacy Book Publishers Legacy books is a publishing company which has a long history of book publishing. Now the company wants to expand its horizon into the territory of online publishing. Hence, the logo represents the legacy of the company in traditional book publishing by a book and a quill and also portrays the company to ‘reflect’ the same reputation in its new venture.

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Rithik Akula - DJ Rithik Akula is a hyderabad based DJ with a reputation of being a versatile performer experimenting with various genres of music to suit the occassion. He wanted a logo which has the style of Metallica band’s logo.

Hence, the logo takes cues from the graphic of music player. The logo was also made versatile to suit the genre of the music he performs.

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Logo Design

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Atal Innovation Mission AIM is an Innovation Promotion Platform involving academics, entrepreneurs, and researchers drawing upon national and international experiences to foster a culture of innovation, R&D in India. The platform also promotes a network of world-class innovation hubs and grand challenges for India. SETU will be a Techno-Financial, Incubation and Facilitation Programme to support all aspects of start-up businesses, and other self-employment activities, particularly in technology driven areas.

While AIM is a Mission, SETU is an approach. It has therefore been decided to implement both AIM and SETU under one Umbrella Scheme titled as ‘AIM’. This is an initiative which encompasses government, academia, industry and the youth with an aptitude towards innovation and entrepreneurship.

The graphical representation of research(MAGNIFYING GLASS) and development(GEAR), innovation(BULB,SUN,i) and entrepreneurship and self employment(TIE). The colours convey INNOVATION(orange) and TRUST(dark blue). Overall it is a simple legible typographic logo of AIM. .

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Nationwide Emergency Response System NERS is a national emergency response system with a single number to cater for all the emergency services like police, fire, ambulance, disaster relief. The system aims to reduce the emergency turnaround time, provide single emergency number, provide efficient services to the citizen in distress, provide counselling to citizens and track the case closure. The system will benefit all citizens and provide safer environment in the country. The number alloted for this purpose was 112.

The logo tries to represent the function and objectives of the organisation and also double up as the directive to the citizen in emergency. The shapes are used in such a way as to convey graphically the message “dial 112 in emergency� and at the same time form the title in the negative space. The colours are chosen to enhace visibility and maintain the legibility.

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National Archives of India - Emblem The National Archives of India (NAI) is a repository of the non-current records of the Government of India and holds them in trust for the use of administrators and scholars. The holdings in the National Archives are in a regular series starting from the year 1748. The languages of the records include English, Arabic, Hindi, Persian, Sanskrit, Modi and Urdu, and their materials include paper, palm leaf, birch bark and parchment.

The emblem is a holistic representation of NAI, with its design elements symbolising the archival holdings and the colours portraying the objectives.

All the colours, shapes and the negative spaces gracefully fuse together to form a PEACOCK - our national bird, which also enjoys a significant place in our culture.

This simple and catchy motto expresses the role and eminence of the organisation in preserving our archival heritage. NAI strives to ‘remind’ the people, important happenings of the past , make people ‘rewind‘, by taking a peek into history and ’revive’ by bringing back to life the pieces of antiquity.

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E-Nidhi - Government of AP e-Nidhi(comprehensive financial management system of AP) was introduced to streamline and improve upon the functioning and decision support system of the finance department of AP government. It uses state-ofthe-art IT applications for effective and real time public finance management. It has 2 main wings – Financial resource management and human resource management.

The logo is a careful amalgamation of literal and abstract design elements. It effectively conveys both the purpose and the objectives of e-Nidhi through its subtle shapes and strong colours. The logo, which is simple yet intense, portrays e-Nidhi as modest yet visionary initiative.

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Economic Development Board, AP EDB is a government body of AP established to fulfil the ambitious vision to place AP amongst the top 3 (per capita income) states by 2022, top most state by 2029. It is the nerve centre and pulsating engine for accelerated economic development of the state, working in close collaborated with government, private sector, research & knowledge centre, financial institutions from across the globe.

The logo imbibes the concept of Gestalt; the whole is greater than the sum of its parts, which represents the collaborative spirit of EDB. It effectively uses the negative space to convey complex ideas in a simple memorable form. The fusion of sharp lines and organic curves signify the institution as a right balance of conservativeness and liberty. The colours used on the logo portray qualities of trust and stability of a government body at the same time, the energy and focus of a private body. In glorifies the institution as a ray of hope to realise the visionary goals of the newly formed state.

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Indian Partnership - Innoprom, Russia INNOPROM is the most important industrial trade fair in Russia. India has been invited by the Ministry of Trade & Industry of the Russian Federation, as a ‘Partner Country’ for INNOPROM 2016. The exhibition is expected to attract around 600+ Exhibitors from 70 countries and more than 52,000 business visitors.

Konark temple : Engineering marvel surprising even modern scientists. The skillful use of magnetism and climate oriented design are its unique features. The Wheel : not only an aesthetic element but also a ‘sun-dial’ which accurately measures time. The elements of 1)the Konark wheel 2)gear 3)Indian flag fused together to form vibrant,dynamic and meaningful logo Tagline - Partner with promised Innovation, the word Innoprom was re-interpreted Innovation promised. And India is projected as a country with promised Innovation.

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Vindhya Mahothsav, MP Vindhya Mahotsav is a Ethno-Cultural event of Vindhya Pradesh and annually held in Rewa to promote diversified culture & tourism and to showcase heritage of whole Vindhyan Region as well as Madhya Pradesh.

The people of Rewa consider this event as source of their pride and social cohesion. Hence, the things people of Vindhya Pradesh take as their identity – the vindhyas, the White Tiger were incorporated in the logo. The typographic logo which imbibes the scenic beauty of vindhyas, white tiger and follows rhythm to portray the vibrant cultural event.

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Noon Hijab Wear, Saudi Arabia Noon is an apparel store specialising in Hijabwear. It wants to project itself as a feminine store. Hence the logo was composed with the arabic script of the word NOON and played with so as to form the shape of a flower. The colours used were blush pink and purple to portray the femiine character of the store.

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Quadrat Plus Architects, Belgium Quadrat plus is an Architectural firm based in Belgium, which is reputed for their simple and bold designs.

They beleive in the concept of ‘Less is More’. They wanted a logo which reflects their idea of simplicity and wated to include their iconic ‘square’ and ‘plus’ in the logo. Hence, the logo is designed in ‘modular’ form with repeating elements and the plus and the suare were emphasized in the logo.

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Little Tree Brewing, California Little Tree Brewing is a small brewing company and bar based in california. They wanted their logo to be classic with shades of green. Hence, the logo is a celebration of a delicious pint of beer, with its froth forming the ‘little tree’ and the pint glass together with the froth forming the letters L,T,B. The emblem like design with hop braches add the claasical flavour to the logo.

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Logo Design

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Bharatavani haratavani Project is a new initiative by Ministry of Human Resource Development, Government of India.

Bharatavani is a project with an objective of delivering knowledge in and about all the languages (in a phase wise manner) in India in multimedia (text, audio, video, images) formats through a online portal. Bharatavani project is part of creating a Knowledge Society in the age of Digital India.

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Indore Metro Rail The Indore Metro is a rapid transit light metro system proposed for the city of Indore, India. The Metro Project will be the first in India to have driverless trains. Indore is the largest city of the Indian state of Madhya Pradesh by population. It serves as the headquarters of both Indore District and Indore Division. Indore is the commercial capital of the state. It is also considered as education hub of the state. Indore has been selected as one of the hundred Indian cities to be developed as a smart city. Historically, It has a legacy of active trade, speacially in textiles and has India’s third oldest stock exchange.

The logo represents the ethos of Indore and conveys the significance of metro rail. The logo balances the straight lines with curves portraying the industrial legacy along with the city’s vibrance.The form is simple, legible and easily understandable, but, at the same timeleft open to obvious and deep symbolism. The slogan - ‘daur hain naya’ - literally tranlates as ‘the begining of a new era’. It rhyms with the city name and also the expresses the excitement.

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DMIC Development Corporation The Delhi-Mumbai Industrial Corridor Project is a planned State-Sponsored Industrial Development Project of the Government of India. The programme has been conceptualized in partnership and collaboration with Government of Japan. It is one of the world’s biggest infrastructure projects, and is planned as a hi-tech industrial zone spread across seven states.

Delhi - Mumbai Industrial Corridor (DMIC) is India’s most ambitious Infrastructure programme aiming to develop new industrial cities as “Smart Cities” and converging next generation technologies across infrastructure sectors. The objective is to expand India’s manufacturing and services base and develop DMIC as a “Global Manufacturing and Trading Hub”. The programme will provide a major impetus to planned urbanization in India with manufacturing as the key driver.

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DMIC Development Corporation In addition to new Industrial Cities, the programme envisages development of infrastructure linkages like power plants, assured water supply, high capacity transportation and logistics facilities as well as softer interventions like skill development programme for employment of the local populace. In the first phase seven new industrial cities are being developed.

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National Culture Fund The National Culture Fund (NCF), Ministry of Culture is an organization that assists in preserving and promoting India’s Culture and Heritage. NCF was established as a funding mechanism distinct from the existing sources and patterns of funding for the arts and culture of India. NCF’s primary mandate is to establish and nurture Public Private Partnerships (PPP) in the field of heritage. NCF’s role is to catalyze relationships between private, public, government, non-government agencies, private institutions and foundations and mobilize resources for the restoration, conservation, protection and development of India’s rich, natural, tangible and intangible heritage.

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National Culture Fund The logo portrays various facets of indian culture- both tangible and intangible and represents NCF as a peoples program. The logo mimics indian culture - it is complex in its concept, and yet simple in form, it is fusion of diverse elements and yet forms a unified entity. The logo is designed to be welcoming and the motto - Enriching the soul of India- clearly shows the objective and importance of NCF in a catchy and memorable line ingrained with a deep meaning.

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National Centre Of Geo-Informatics National Centre of Geo-Informatics will be one of its kind ‘Geo-Spatial Information System (GIS) platforms’, for implementing GIS based ‘Decision Support System’ in all e-Governance applications of central/state government ministries and departments across the country. The platform will also provide citizen centric information & navigational services.

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National Centre Of Geo-Informatics Geo-informatics technology can be leveraged for Planning, Decision Making & Electronic Delivery of Services, Geo-enabling e-Governance to facilitate location based information for all. This would be an important enabler to achieve the vision of Digital India to transform India into a digitally empowered society and knowledge economy. The vision areas of Digital India are centred on ‘Digital Infrastructure as a Utility to Every Citizen’, ‘Governance & Services on Demand’ and ‘Digital Empowerment of Citizens’.

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BRICS Summit, 2016 BRICS brings together five major emerging economies, comprising 43% of the world population, having 37% of the world GDP and 17% share in the world trade. India will hold the BRICS Chairmanship from 1st February to 31 December 2016. During its Chairmanship, India will host the 8th BRICS Summit, bringing together the leaders of Brazil, Russia, China and South Africa. The theme of India’s BRICS Chairmanship will be Building Responsive, Inclusive and Collective Solutions.

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BRICS Summit, 2016 Cooperation within BRICS includes the areas, such as, Trade and Economic, Industry, Finance, Agriculture, Health, Science and Technology, Education, Energy, Migration, ICT, Anti-Drugs, Anti-Corruption, Culture, etc.

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BRICS Summit, 2016

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Poster Design

AccessibleIndia

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Photography

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essence portfolio 2010-16 photography

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kiss portfolio 2010-16 photography

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pure chakradhar aalla

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pride portfolio 2010-16 photography

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soul portfolio 2010-16 photography

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royal chakradhar aalla

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soar portfolio 2010-16 photography

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fall chakradhar aalla

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cage portfolio 2010-16 photography

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grace chakradhar aalla

CLVIII

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CLIX

Thank You

chakradhar aalla