03 Understand how a game performs on a massive scale
Create custom gameplay for selected individuals
Certain trends are only visible on a large scale, but because Playmetrix makes it possible to view the activities of an unlimited number of players at any time, trends quickly become apparent.
Playmetrix can watch for trends across thousands of players, or focus upon individual behaviour. With sufficient information, individual player preferences can be used to create a ‘custom’ version of the game, with optimized questing and reward systems focused on user satisfaction to maximise player loyalty and long-term profitability.
Optimize games on the fly Playmetrix easily identifies bottlenecks and other gaming difficulties, giving the opportunity to amend or improve in-game parameters to deliver a more enjoyable user experience; ultimately leading to increased game loyalty and improved user recommendation
Influence and modify behaviour Playmetrix easily highlights patterns and trends, giving publishers the opportunity to influence and modify in-game activity to improve user satisfaction, player loyalty, virtual consumable sales and overall profitability. Players can be “funnelled” towards a desired outcome using in game messaging or modified game elements, boosting the success of a product thanks to the ability to adapt gameplay in response to user actions.
Maximise targeted marketing activities On-line and Internet connected games represent an increasingly viable marketing platform for advertisers and sponsors and no other system provides better feedback as to the results of any digital campaign than Playmetrix.
But it goes further than that… With Playmetrix’s ability to influence the activities of individuals and communities all over the world, advertising campaigns no longer have to rely on ‘passive’ presentation. Based on Playmetrix data, games can be re-engineered to optimize response to marketing activity and with in-game messaging (for example), campaigns can be dynamic and altogether more interactive … a new type of marketing in a new type of space!