Mod2comrcioedistribuio

Escola Secundária/3 de Felgueiras ANO LECTIVO 2008/09

Módulo 2 – Agentes económicos e actividades económicas.

3-Comércio e Distribuição 3.1- Circuitos de distribuição 3.2- Tipos de comércio 3.3- Venda 3.3.1- métodos de vendas 3.3.2- processo RESPONDA ÀS SEGUINTES QUESTÕES, CONSULTANDO PARA O EFEITO O MANUAL. I COMERCIO E DISTRIBUIÇÃO 1. Diga o que entende por distribuição (função)._________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 2. Enumere as actividades que permitem passar da fase da produção para o consumo. ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 3. Diga o que entende por comércio.___________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 4. Distinga o comércio grossista do comércio retalhista.___________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 5. Identifique e caracterize os circuitos de distribuição.____________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6. Identifique e caracterize os seguintes tipos de comércio:

6.1. Comércio independente __________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2. Comércio integrado ou organizado ________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2.1. Unidade Comercial de Dimensão Relevante (UCDR) ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2.1.1. Grande armazém _______________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2.1.2. Armazém popular _______________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2.1.3. Grande superfície generalista ______________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2.1.4. Grande superfície especializada ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.2.3. Franchising ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 6.3. Comércio associado ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________

II

MÉTODOS DE VENDAS / ETAPAS DO PROCESSO DE VENDAS 1. Caracterize os seguintes métodos de venda: 1.1. Venda à distância.______________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 1.2. Venda automática (vending). _____________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 1.3. Venda directa ou ao domicílio.____________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 1.4. Cibervenda. __________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ 2. Descreva como se processa o acto de venda. __________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________

3. Diga, por palavras suas, o que entende por Mix promocional do distribuidor. ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________

Bom trabalho!