What is the term institutional sales and why we need it

What Is the term InstItutIonal sales and Why We need It?

ď‚žWhen we talk about sales and its various other terms,

there are so many other things that are included in the same. Sales and marketing is a huge concept and it isn’t based on just buying and selling goods and services.

ď‚žWhen

it comes to the term institutional sales, it carries a whole new meaning to the sales and marketing department and you should be well aware of that.

 By definition, The sales in the financial industry that

are made by large brokerage houses or mutual funds, such as private placements and initial public offerings of stock for companies.  These kinds of sales are usually reserved for high

net worth clients and are not open to the average investor.  When it comes to these kinds of sales, most of the times the

distribution channel is pre-defined. The main reason behind this is the benefit of easy tracking and reporting .

There are a lot of benefits of being an institutional market owner such as – 

Smart money involvement.

 There

are plenty of stocks involved and the institutions market the stock.

 These

institutional market owners can be good market shareholders as well.

However, there are few cons of the same. They are –  The market is quite fickle and it keeps on changing.  That

is one of the biggest drawbacks of the institutional market.



This can kill all the benefits.

 The

institutional owners usually own hundreds of thousands, or even millions, of shares, when an institutional investor decides to sell, the stock will often sell off, which impacts many individual shareholders.

 These are low budget investments and yet they can reach a lot

of people.

 With a small price tag but large, lasting impact, promotional

products are a great value for your investment.

 These simple giveaways bring you more loyal and trustworthy

customers and they love using your product.

 Above all, they will also refer your business to other and you get

more and more customers.

ď‚ž The

impact of the institutional sales can hurt the benefits of the individual share holders and this is another drawback of the same.

Every investment and market has its own highs and lows. All you need is a bit of knowledge before making any decisions.