Veterans in Franchising March 2024

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MARCH 2024 The Power o F m en T orshiP... h ow v e T eran Franchisees Pay iT Forward
62 Franchising M aga Z in E Usa Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

v E t E rans s UPP l EME nt

Cover Story

Propelled Brands: he Power of Mentorship: how eteran Franchisees Pay it Forward

Franchising News

Latest News from Veterans in Franchising

Self Esteem Brands: rand Partnerships with

Franchisee in Action

Daniel Nice | Homevestors: ervice to real Estate

Kyle O’Daniel | Skyhawks Sports ir Force Officer to

John Garretson | Lawn Squad: o Mowing

Chad Fulkerson | Firehouse Subs: erving the country to serving ommunity

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cArtr I d G e Wor Ld A M er I c A enters New era of Growth and innovation following significant Year

Cartridge World America concluded a transformative 2023, positioning the brand for a promising 2024 with significant growth and innovation.

Under the fresh guidance of President g regory c arafello – who carries more than 40 years of experience in the printing industry – the leading provider of printing supplies and solutions achieved numerous milestones through strategic leadership team additions, the introduction of pioneering franchising opportunities, and innovative services for customers and franchisee experience across the board.

a pivotal moment in 2023 was the successful reintroduction of c artridge World’s Executive Office Model after a decadelong hiatus, witnessing an exceptional 800% surge in franchise leads within the first few months. Embracing modern business dynamics, the Executive Office Model allows franchisees to work remotely, breaking geographical restraints. t he brand also unveiled an updated Point of s ales (POs) system, streamlining operations for franchise owners and enhancing the consumer ordering process.

s

t he beginning is now, there has never been a better time to give the printing industry a refresh.” c arafello said. “c artridge World Franchisees get the opportunity to be at the forefront of the new innovative process.”

t he brand’s commitment to innovation continued with the appointment of g rant g ooley as chief Marketing Officer in December. g ooley’s position includes a renovation of c artridge World’s marketing materials, systems, and techniques, aiming to modernize the brand and elevate the overall consumer and franchisee experience.

a s c artridge World propels into 2024, c arafello expressed enthusiasm for the future, emphasizing 2023 as a launchpad for renewed vigor for the brand. With a focus on community expansion and a commitment to setting new standards, c artridge World is positioned for continued success and influence in the printing market.

ky Zone appoints shawn Hassel as new ceO and shares Vision and

e xpansion plans for Growing Brand

Sky Zone is enriching the omni channel experience for its thriving base of over 500,000 members including perks to further drive value for parents and their children.

g uest experience continues to be at the heart of the strategy and is the catalyst for technology upgrades, more playfocused programming for families and dedicated community engagement initiatives. additionally, the tech-driven enhancements will seamlessly integrate into the membership journey, parties and everyday visits, ensuring a frictionless and immersive experience for every guest.

“ i am deeply honored to continue serving sky Zone,” said shawn hassel. “ it’s a well-loved brand that genuinely believes

our nation’s young people need to Play Every Day in a time where screens and technology dominate their environment. sky Zone is operating from a position of strength, and i cannot think of a more enviable time to be a part of the company’s continued future success. i look forward to partnering with our talented teams and franchisees to bring the power of play to many more communities in the coming years.”

hassel brings deep domain experience in executive leadership, operational excellence, private equity investing, longterm capital appreciation and driving organizations to realize their full potential.

“Our b oard is thrilled to welcome shawn hassel into the cEO role to build on sky

Zone’s track record of success and chart the company’s next stages of growth,” said g rant lyon, chairman of the b oard. “ shawn is an exceptional executive with proven leadership experience, and we know the company will benefit from his strong bias to action and tangible value creation in our rapid-evolving industry.”

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PLAyA B oWL s OpeNs 54 NeW sHOps aND acHieVes DOuBle-DiGit iNcrease iN cOMparaBle stOre sales iN 2023

Playa Bowls, the nation’s leading superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, announced today that 2023 marked a significant year of development success in the brand’s history, fueled by new openings, signed franchise commitments, product innovation and executive hires.

Brand Development

in 2023, the fast-growing brand opened 54 new shops and signed 110 franchise commitments, with 60 percent of the commitments signed by existing shop owners. t he brand also successfully entered eight new markets, including Washington D.c ., r aleigh, austin, and Orlando.

t he brand’s significant national expansion is complemented by a 7.2 percent transaction growth in 2023 leading to a double-digit increase in comparable store sales.

Leadership Team Investments

to support the accelerated growth of the brand and its operators, Playa b owls strategically expanded its leadership team in 2023 with the appointments of Dan harmon as chief Executive Officer, nicolle Dub ose as chief Marketing Officer, and Jayson t ipp as interim chief Development Officer.

Product Innovation and Partnerships to maintain the interest and excitement of its customers, Playa b owls continued to evolve and innovate its menu in 2023 with the launch of the Playa Pitaya and Playa Mango bases, and seasonal limitedtime menu offerings throughout the year. additionally, in 2023, Playa b owls continued and pursued partnerships with other leading brands, including chobani® and v ital Proteins®.

M Arco’s PIZZA® awards 86 franchises fueling strategic Development and e xpansion

Marco’s Pizza, one of the nation’s fastestgrowing pizza brands, closes out 2023 amid an impressive development year awarding 86 franchises and opening nearly 80 new stores.

t hese achievements have set the stage for considerable expansion in 2024 with

company leadership identifying more than 4,000 potential U. s . locations in addition to vast international opportunity that is catching the attention of operators and the investment sector looking to grow and diversify their portfolios.

n otable 2023 achievements include:

• Prioritization on product quality, innovation, and variety – including the launch of now permanent menu items s ausage Magnifico and Ultimate Magnifico, the addition of boneless wings, limited-time-offer h ot h oney Magnifico Pizza in collaboration with Mike’s h ot h oney®, and the launch of the Pizzoli™– a fully loaded handheld that is proving to be the strongest selling new item in recent brand history.

• Rollout of Marco’s Order Management system (MOMs), a proprietary 100% cloud-based technology platform

customized, owned, and operated by an affiliate of Marco’s, which provides flexibility to franchisees.

• Growing leadership, with many with decades of experience in the restaurant, food, and Qsr space, including the newest addition of Denise l auer as chief Marketing Officer.

“Marco’s continues to prove itself as one of the fastest growing and most innovative pizza brands in the country with no intention of slowing down,” said co- cEO & President, tony libardi.

Marco’s 2024 development strategy will center around multi-unit growth as leadership prioritizes franchisee relations and operational support with nearly half of its current franchise network comprised of multi-unit operators.

https://www.marcos.com/franchising/

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The pOW er OF M enTO rship...

h ow v e Teran Franchisees Pay iT Forward

In the realm of franchising, the relationship between mentorship and success becomes particularly pronounced when veterans take the lead. Seasoned veterans, having conquered the challenges of entrepreneurship themselves, extend a guiding hand to fellow servicemen and servicewomen navigating the world of franchising.

Across the Propelled Brands network, which features over 1,300 locations globally and includes brands such as FASTSIGNS®, MY SALON Suite®, the recently acquired Camp Bow Wow®, and NerdsToGo®, a network of supportive veterans is available to both newer and established business owners to lean on for support. For many, this aspect of franchising makes the industry an appealing pathway to business ownership and provides an opportunity for franchisees to continue giving back to the veteran community.

Giving Back

Stan Gray, a retired U.S. Navy Reserve veteran, was initially attracted to joining the FASTSIGNS network due to the benefits the brand provides, which includes a 50% reduction on the franchise fee. Gray opened his first FASTSIGNS location in 2015 in Long Beach and became so successful that he added a second location just two years later in Torrance in 2017.

Since then, he has found opportunities to give back to the veteran community through his business and provide mentorship to other small business owners. One way in which he is able to pay his success forward is through working with the annual Armed Forces Day Parade in his area, the longest-running of such parades in the country. In support of the Veterans 5K, Gray’s FASTSIGNS creates banners promoting the parade every year and prints and installs banners featuring images of local veterans.

Gray’s commitment to the veteran community and giving back to others led him to receive multiple top franchisee honors. He was awarded the most prestigious award in the FASTSIGNS network, the FASTSIGNS Award, and was named Franchisee of the Year by the International Franchise Association in 2022. FASTSIGNS has similarly been consistently recognized as a top franchise opportunity for veterans.

“Working within the FASTSIGNS network is a lot like my

experience serving. From international corporate teams to each franchise, everyone is always on the same page, working toward the same mission,” said Gray. “I believe in the process. In the military, there are standard procedures that are essential to follow. When you buy into a process, you stay on the path. I’ve bought into the FASTSIGNS process and am committed to FASTSIGNS and will continue my path with them.”

creating opportunity

Jim Provo served in the U.S. Navy for 11 years. After opening a financial advisory business and then joining the Small Business Administration, Provo decided to open a MY SALON Suite franchise in 2014. Jim and his wife currently have three MY SALON Suite locations open across Delaware.

“One advantage of MY SALON Suite is that you typically don’t need any employees, except maybe a property manager,” Jim shared. “Whether looking for a source of retirement income or whether you’re just starting out after leaving the military, franchising, in general, is a good option for veterans. Franchisors value veterans because of the skills they bring to the table.”

MY SALON Suite is also known for its philanthropic contributions. The brand’s philanthropic program, the Suite Relief Fund™, has raised over $600,000 for St. Jude Children’s Research Hospital since the partnership’s inception in 2018. Provo takes this culture of giving back to heart by helping create opportunities for other veterans to own their own businesses.

Jim teaches a class at the Small Business Association called “Boots to Business,” where he talks to veterans about business ownership and shares the advantages of franchising. Through this program, he mentors other veterans through his experiences as a business owner with MY SALON Suite.

Finding community

After serving for 20 years in IT for the U.S. Air Force, Roger Turnbow officially joined the NerdsToGo network as an owner of a NerdsToGo franchise in San Antonio in 2021. Turnbow chose to open a franchise because of the network of other franchise owners that he felt confident he could lean on as mentors and resources, and NerdsToGo in particular was a natural fit given his IT background from his time serving.

NerdsToGo supplies veterans with the resources, training, support

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cover story: Propelled Brands

and information required to start, build and maintain a successful business. The brand views veterans as ideal candidates for the skill set and team-oriented mindset they cultivate during their military experience.

“The military prepares you for this kind of transition in a civilian role,” said Turnbow. “For me, you have to be a good teammate and a good follower before being a great leader. I can be a great leader now because my service taught me what it means to be a good follower and how to play a role on a team.”

The Air Force brought Roger and his wife Michelle to San Antonio, and they decided “Military City” was the perfect place to open their business and connect with other veterans. Veterans are often eager to support veteran-owned businesses. This serves as a win-win scenario, allowing NerdsToGo to provide much needed IT services to other local veteran-owned small businesses, as well as providing NerdsToGo franchisees with an opportunity to tap into a customer base and network of other veterans.

Franchising Provides the Power to Give Back

Franchising is all about being in business for yourself but not by

yourself, a similar mindset as the military and just one reason why veterans make such valued franchisees for the Propelled Brands network. It’s not just a matter of getting franchisees to join the network, however, but more importantly providing them with the necessary resources to help them thrive.

Propelled Brands is an active member of the International Franchise Association’s veteran program, VetFran, which aims to create pathways for veterans to own their own businesses. Across the Propelled Brands portfolio, each brand offers incentives and discounts for veteran franchisees, such as a 50% reduction on the franchise fee to veterans and first responders on their first location, as well as ongoing training, support and a network of other veteran owners.

Successful veterans in turn become catalysts for positive change, paying forward their knowledge and experience to uplift others within the community. The cycle of mentorship is a testament to the shared values of independence, collaboration and success that define both the military and the world of franchising, ultimately creating an environment where veterans help each other achieve their entrepreneurial goals. v

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sTraTegic Brand Par TnershiP s

Over the course of a long career in consumer brand marketing, I’ve seen first-hand the difference a strategic brand partnership can make. (I’m proud, for example, that Head & Shoulders is still the official shampoo of Major League Baseball and the NFL.)

Such partnerships can be a force multiplier: they engage new consumers with the brand, which in turn lead to sales, growth and a stronger bottom line.

Pun intended, the right partnership can be a home run – and in our case at Self Esteem Brands, alignment of purpose is essential. Let’s break down strategic partnerships from our franchising lens at Self Esteem Brands (SEB).

today’s Brand Partnerships start with Purpose

It’s always fun to dream big about partnerships for your brand: a celebrity, a sports team, a cause or community that we might think is a smart fit for our products

or services. Throw in influencer culture, and it’s noisy out there for partnerships to really break through. So the first question matters: How does this ultimately help a franchisee?

More than ever, brand partnerships need to make immediate sense to the customer – and in our case, the franchisee too. The evaluation of a potential partnership starts with purpose and fundamentals:

• It must add a real benefit to the customer experience, even if for a short period of time;

• It must be a clear value-add to the franchisee and simple for them to bring to life locally;

• It must do no harm to the brand or the franchisee; and

• It must have a positive financial (and social) impact.

When we say that it’s our purpose at SEB to improve the self-esteem of the world, we

68 Franchising M aga Z in E Usa Have your say: April Anslinger | Global Chief Marketing Officer | Self Esteem Brands veterans supple M ent

mean it. We’re fortunate to be in a growth sector: health and wellness is rapidly growing post-pandemic, and the ideas of fitness are evolving to be less about weight scales and more about living a healthy life. More people than ever are seeking the services we offer through our franchise brands, whether fitness (Basecamp Fitness, The Bar Method and Anytime Fitness – the world’s largest fitness club brand), nutritional coaching via Stronger U, or Waxing the City’s personal care.

and more – in ways that best fits their individual goals and lifestyles.

Indeed, this all has made the fitness industry more competitive than ever before. And that’s good, because within that competition, valuable partnerships can be found.

They can walk into any of our 5,500 club locations around the world. They can access their plans and coaches via the AF App.

And now – if they have an Apple account –they can access thousands of new workouts and meditations, with everything from HIIT to yoga and more, through Fitness+. And even better? Their Anytime Fitness coach can build Fitness+ content into their personalized plan.

As for Fitness+ subscribers, joining Anytime Fitness adds access to our coaches and clubs worldwide to their own fitness journeys. This is an unmatched combination of digital and physical fitness, health and wellness content and services – and it’s all there for our franchisees to maximize for growth.

the Marketing-Franchisee Halo effect

In turn, our choices for brand partners must be strategic and intentional. They have to do more than just generate buzz; they need to make sense, add value to the member experience, and help our franchisees grow their local businesses.

check your own Backyard for Great Partners

Keeping a pulse on changes in your industry sector – how it’s evolving as consumer demands change – can help you more quickly identify potential partners that align with what your franchise brand offers.

In our case, fitness has morphed aggressively over the 15 years, thanks in large part to mobile and streaming technologies. There are literally endless options available to help consumers on their health and wellness journeys - mobile app content, group fitness, oneon-one coaching, personal training, endless gym and studio concepts, affordable at-home fitness equipment, outside activity

For Anytime Fitness, we recently teamed up with Apple Fitness+ — an awardwinning fitness and wellness service designed to be welcoming to all — to offer members an unmatched digital and in-person fitness experience. (Right there is shared purpose.)

Anytime Fitness memberships now include access to a free Apple Fitness+ subscription. Prospective members who try Anytime Fitness for free can get up to 3 months of Apple Fitness+ on us. And Apple Fitness+ subscribers who join Anytime Fitness and sign up for at least a 13-month membership get the first 30 days at no charge.

Make It easy for the Franchisee to Get on Board

This brand partnership is a force multiplier for our franchisees. Here’s how:

Every Anytime Fitness member gets a personalized plan designed by a coach, with access to training, nutrition and recovery support – anytime, anywhere.

When a brand partnership goes to market, franchisees gain amplified visibility. By strategically positioning Anytime Fitness with the world’s largest consumer tech brand, we’ve incentivized our franchisees to engage with a whole new set of potential club members. They’re part of something meaningful worldwide, something they can bring to life in their own communities – attracting new members and driving revenues along the way.

Depending on the partnership contract, awareness for the brands is built at a high level while local marketing assets will be tailored for individual club use. It’s important for franchisees to understand the full terms and conditions for the partnership, especially those that will affect what they can and cannot do locally with respect to the partner brand.

Increased brand recognition; strengthening your value proposition; shared resources and marketing support. Strategic brand partnerships can make your franchisees and their businesses more competitive in their local markets and significantly contribute to the success and longevity of the full franchise system. In the end, starting with purpose and how the customer and franchisee benefits from the partnership will make the choice a strong one – and ideally position your brand for its own future. v

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From m iliTary s ervice T o r eal e s TaTe s uccess

Military veterans often emerge as standout candidates for franchise ownership due to their unique blend of discipline, leadership skills, and ability to thrive in structured systems.

Their time spent bravely serving our nation equips them with a strong work ethic, a knack for strategic planning, and the resilience to face challenges head-on—qualities that align perfectly with the demands of running a successful franchise business.

In the heart of Hampton Roads, Virginia, a region known for its significant military community, Daniel Nice, a former U.S. Army officer, is carving out a new legacy. After serving nine years – including six years of active duty and nine months in Afghanistan – Daniel transitioned from military service in November of 2021 to become a successful franchise owner with HomeVestors® of America, Inc., America’s leading real estate investing franchise.

Born and raised in Williamsburg, Virginia, Daniel’s choice to join the military was driven by a deep-seated desire to serve, influenced by his father’s

francHisee in action: Daniel Nice | HomeVestors veterans supple M ent

encouragement to pursue higher education. He attended the Virginia Military Institute (VMI), balancing his academic pursuits with training in the reserves before being commissioned as an officer in the medical service corps. His military career, marked by significant achievements and leadership roles, including a deployment with the 555th Forward Surgical Team to Afghanistan, taught him invaluable lessons in logistics, teamwork, and adaptability. After almost a decade of dedicated service, Daniel faced the daunting task of transitioning to civilian life. His final military station at Ft. Eustis, Virginia, brought him back to his roots and closer to his next venture. With a family history in construction and real estate, and an associate degree in construction management earned during his deployment, Daniel was drawn to the idea of building a business that combined his military discipline with his enthusiasm for real estate.

turning Passion Into a Promising Venture

Only 18 months before his military service ended, Daniel was introduced to HomeVestors. The franchise’s structured yet flexible model was a perfect fit for Daniel, who sought the freedom of self-

employment with the support of a proven system. He was particularly attracted to HomeVestors for its robust marketing support, training, and proprietary software, which allowed him to focus on growing his business without the burden of generating leads from scratch. He made the decision to invest with the HomeVestors brand during his final year of military service. Thanks to the parallels between the structured environment of the Army and the established business model of franchising, Daniel’s transition from military officer to business owner was seamless. To him, wearing a HomeVestors shirt is akin to donning his Army uniform—it puts him in the right mindset for success. The brand’s emphasis on sticking to a system mirrors the military’s operational protocols, which has helped Daniel quickly grow his business in less than four years.

Given the intense environment in which military service men and women work, Daniel learned how to keep a level head and calm demeanor. This has helped him greatly with running his business. Real estate is a competitive industry, deals can go sideways, renovations can hit setbacks, but Daniel prides himself on staying clear minded, which allows him to make the best decisions even in the most stressful times.

Building a Lasting Legacy

Today, Daniel runs his business in the vast Hampton Roads area, drawing on the rich legacy of his family’s involvement in real estate and construction. This venture is a collaborative effort with his father, a seasoned contractor, and is deeply influenced by the tenacious spirit of his grandfather, a real estate entrepreneur himself, now 92. This generational partnership has not only fortified their family bond but also enabled Daniel to transition his military leadership skills into a civilian role effectively. Leading a team that includes his father and his wife, who enhances the business with her real estate license, Daniel continues the family tradition of transforming homes and communities.

Daniel believes that HomeVestors offers an ideal opportunity for veterans transitioning to civilian life. The franchise’s structure, combined with the autonomy of running one’s own business, provides a familiar yet liberating opportunity for veterans to continue serving their communities in a new capacity. Daniel’s advice to fellow veterans is clear: embrace the structure and support of a franchise like HomeVestors to build a rewarding and successful second career.

Daniel Nice’s story is more than a tale of individual success; it’s a testament to the resilience, adaptability, and leadership that veterans bring to the business world. His shift from the battlefields of Afghanistan to the world of real estate investing highlights the potential for veterans to discover new purpose and success through franchise ownership.

When asked about his choice to become a franchise owner, Daniel only had positive things to say. “You can own your own business, make your own rules while following an established system in place. It is the best financial decision that I have ever made.”

As he continues to grow his HomeVestors franchise, his story serves as an inspiration to veterans and civilians alike, proving that with the right mindset and support, it’s possible to build a prosperous future on the foundation of service. v

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From air Force oFFicer T o e nTre Preneur

Kyle O’Daniel’s journey of becoming a franchise owner with Skyhawks Sports Academy in his hometown of St. Louis, Missouri is a compelling account of military service, entrepreneurial spirit, and a desire to make a difference.

It’s a narrative that highlights how, with some persistence and creativity, seemingly unrelated experiences and talents can be combined into something new and more profound.

Military Life

Kyle was born and raised in St. Louis, and shortly after graduating from Saint Louis University in 2013, he joined the Air Force as a civil engineering officer in the Missouri Air National Guard. His eight years of service thus far have taken him around the world, from solving infrastructure projects in Europe to participating in construction management missions in Panama and Guatemala. This time in the Air Force has provided Kyle with the skills and perspective to continually pursue various entrepreneurship opportunities, but none of them seemed to “scratch the itch” of

service that he so valued in his Air Force career.

“Whether it was real estate investment or any number of start-up ideas I had pursued, they all seemed kind of empty,” said Kyle. “I always felt like I had found something unique in the Air Force, rewarding work that I enjoyed. I wanted to find that in my civilian life as well.”

Pursuing Purpose

One of those entrepreneurial endeavors was to create a multi-sport camp for children to try-out various sports before committing to or ruling out any specific sport. The plan was to pursue this as a

72 Franchising M aga Z in E Usa francHisee in action: Kyle O’Daniel | Franchise Owner | Skyhawks Sports Academy veterans supple M ent
s haPing T he Fu T ure o F sT. louis you Th Through sP or T s

hobby, but then during his market research he came across Skyhawks Sports Academy. Skyhawks, which prides itself on the mission of teaching life skills through sports to children ages 2 to 14, presented a perfect blend of what he had been looking for, a service-oriented pursuit that he enjoyed.

“My wife and I both grew up playing various sports through high school, so the ‘Life Skills through Sports’ tagline immediately jumped out at us,” he admitted. “That combined with the foundation and support provided by the franchise model, made this opportunity “click” with us as an obvious way to make an impact in our community.”

This being a local business has meant a lot to Kyle.

“Knowing that I have the opportunity to help children in my hometown find a path of confidence, respect, and physical wellness is very exciting, but also a lot of pressure to not waste that opportunity!”

success Measured in Many Ways

Kyle’s venture has been met with overwhelming support. In the fall and winter, he ran classes for basketball, flag football, soccer and baseball then added

volleyball, cheerleading, as well as track and field. Spring and summer camps will be even busier as they anticipate as many as 500 eager participants based on feedback. However, the true measure of success for Kyle is seen in the personal growth and joy of the children that have come through his programs.

He fondly recalls a moment that encapsulates the rewarding nature of his work: a young boy, recognizing him outside of camp, ran up with a hug, simply beaming, “Hi Coach Kyle!” Interactions like that and the impact on kids is what counts to Kyle.

“Going into this, I thought about the benefits of our sports camps for the kids. It never occurred to me the takeaway I would have from this,” Kyle humbly adds. “I didn’t realize how rewarding coaching and mentoring these kids would be for me. As the father of two little girls-- 3 years old and I year old, I’ve leveraged my experience as a father to coach some 3-year-old classes. Both are making me better at the other one.”

His efforts have not only been about teaching sports; they’ve been transformative for the kids’ confidence

and social skills. He recounted another testament to the impact of his Skyhawks camps that came via an email from a grateful parent, whose daughter, previously indifferent to sports, blossomed with newfound confidence and social skills thanks to Skyhawks.

“Knowing we’re having a positive impact is incredibly satisfying,” Kyle remarks, his voice filled with pride and fulfillment.

Affecting change

Through Skyhawks, Kyle has found a conduit for his pursuit of gratifying entrepreneurship while giving back to his St. Louis community--inspired by his military experience. He’s teaching kids not just to play sports, but to embrace teamwork, leadership, and personal growth. His journey is a reminder that the most rewarding paths are often those that allow us to serve others. In the fields and courts where Skyhawks’ camps take place, Kyle O’Daniel is providing the platform that may help create a lifelong love of sports for kids in his hometown. v

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From m iliTary T o m owing:

Jo HN gARRE t S o N ’S m oW -t I vAt I o NAl Jou RNEY

to BECom IN g A lAWN S Q uAD FRANCHISE oWNER

Veteran-owned small businesses are a significant and rapidly growing sector of America’s economy. According to Veteran Round Table, there are approximately 2.5 million veteran-owned businesses in the U.S. employing over 5.8 million people – and this number is expected to grow in 2024.

From discipline and patience to purpose and teamwork, veterans have a variety of skills and attributes making them well-suited for entrepreneurship. Whether they are starting a new career or going back to school, there are a plethora of opportunities for veterans to start their own businesses or join existing ones like franchises. Many veterans, like me, have found franchising to be a pathway to entrepreneurship and successful business ownership. Many of the skills I learned during my time in the military have benefited my portfolio and have shaped the business owner I am today.

It’s been a long journey from active military member to veteran franchise owner. Growing up, I knew the military was going to be my initial career path. There were two main reasons behind that decision. The first being I’ve always been a proud patriot. The idea of defending my country and its values resonated deeply with me. Our nation’s emphasis on freedom held a special place in my heart and I believed fighting for my country was the right thing to do. The second reason was my love of aviation. I’ve been fascinated with airplanes for as long as I can remember. I even started down the path of becoming a pilot by enrolling in Southern Illinois University’s aviation program. However, somewhere along the line, I realized I

francHisee in action: John Garretson | Franchise Owner | Lawn Squad of Aurora veterans supple M ent

could combine my passion for flying with my love for America by taking a military route instead – and that’s exactly what I did.

Then I was off – heading to bootcamp and diving into technical school immediately after. Initially, I spent three years in the Air Force as part of the National Guard. I preferred being part of the National Guard because its state directed rather than national, meaning I could keep my civilian life while still serving my country. To get the job I wanted, I signed up for delayed entry and was able to serve locally in Illinois. This meant committing to one weekend a month at the base and two-week deployments each summer. Juggling my military duties while having a full-time job wasn’t easy, but I was young and managed to find a balance that worked for me. My duties shifted after 9/11 when my home base was relocated, leading to my honorable discharge. From there, I moved into the Ready Reserve where I stayed for the next decade.

After my time in the military ended, I explored other career paths and decided to pursue business. Prior to becoming a multi-unit franchise owner, I started my own lawn maintenance company in 2009. Wanting to stay connected to the military and better my community, I continuously offered complimentary lawn care services as part of GreenCare For Troops, a needsbased program dedicated to taking the

burden off the families of active-duty deployed service members. Simultaneously, I started building my business portfolio which sparked my interest in franchising. In 2023 I decided to invest in The Cleaning Authority, a residential cleaning franchise within the Authority Brands home service franchise portfolio. I saw franchising as a smart business investment because I knew there were established systems in place I could utilize and learn from. Operating under a franchisor, I had access to training sessions, networking opportunities, marketing tactics, advanced equipment and technology, and so much more, which made launching my business much easier. After a successful year with The Cleaning Authority, I was interested in additional franchising opportunities within Authority Brands. I knew I’d have a solid team in place to support me and access to necessary resources to fuel my new company’s success. Then I heard of Authority Brands’ most recent acquisition – Lawn Squad. With 15 years of lawn care experience under my belt and familiarity with the Authority Brands system, I knew operating a Lawn Squad franchise would be a natural fit. I was also confident Lawn Squad’s brand awareness throughout the Midwest would prove appealing to future hires and clientele. I decided to sign on as one of the brand’s first business owners in late-2023 and have been converting my existing lawn care business ever since. I’m grateful to have retained 90% of my staff and look forward to getting my business up and running. I plan to open my first

location in Aurora, IL this March and a second in Nashville, TN in 2025.

The new year is a popular time to reconsider one’s professional future. This especially holds true for veterans looking to embark on new adventures. Luckily, there are resources available to assist in the transition from military to civilian life, including those in career development. For veterans who appreciate structure, like me, owning a franchise can be a perfect hybrid between working for an organization and starting a business from scratch. Not only do franchisors actively seek out veterans as potential business owners, but many offer special discounts or support programs like VetFran® Program to help create a solid business foundation. As International Franchise Association (IFA) members, my franchising concepts – The Cleaning Authority and now Lawn Squad – offer these incentives, as do many other concepts under the Authority Brands umbrella. Like the military, franchises are made up of different sectors all with one common goal. Regardless of the industry, veterans can carve out post-military careers that interest and empower them, all while serving their communities and relying on skillsets built during their time served.

After 13 years of dedicated military service, John Garretson leveraged his experience and embarked on a new mission as a franchise owner in the lawncare industry. He will operate Lawn Squad of Aurora, Illinois as of March 2024 and plans to open a second location in Nashville, TN in 2025. v

Franchising M aga Z in E Usa 75

From s erving The coun Try T o s erving The communiT y:

C HAD Fulk

ERS o N ’S Jou RNEY

to FRANCHISE Su CCESS

from the heart of texas, air force veteran chad fulkerson continues to live a spirit of service through his business. fulkerson’s transition from military life to finding success in franchising captures the connection between serving the nation and serving others through entrepreneurship.

Born to serve the country

Growing up with a father in the United States Air Force, Fulkerson was no stranger to the military lifestyle. Just one year after the terrorist attacks on September 11, 2001, and at the age of 28,

Fulkerson felt a call to serve and contribute to the greater good.

After flight school in Pensacola, Florida, he was stationed in Abilene, Texas, where the Fulkersons eventually decided to make their forever home. His time in the USAF was marked by roles that demanded precision, dedication, and leadership — from a navigator officer and weapons officer trained on a B-1 bomber to instructing the next generation of service members. During his 10 years in the service, he was deployed twice to Diego Garcia to support Operation Enduring Freedom.

“It was an adventure every day, a responsibility to protect that I took very seriously,” said Fulkerson. “Every mission

76 Franchising M aga Z in E Usa francHisee in action: Chad Fulkerson | Franchisee | Firehouse Subs veterans supple M ent

reminded me of the importance of service, something that’s shaped all my life’s decisions.”

Journey Into Franchising

Post-service, Fulkerson was fueled by a new mission — the desire to own a business that aligned with his values. He had no idea where to start, but Fulkerson’s wife discovered Firehouse Subs during a year-long search involving various industries, franchised and non-franchised businesses.

Fulkerson was attracted to more than the brand’s flavorful sandwiches. He was intrigued by the brand’s success and family-owned nature. Since the brand was founded by two former firefighter brothers, the value system mirrored that of military principles such as integrity, service before self, and excellence. Fulkerson’s decision was influenced by the brand’s low closure rate, community focus, and the support offered to franchisees.

“The decision to join Firehouse Subs was more than business; it was about continuing to serve in a different capacity,” said Fulkerson. “Their commitment to helping first responders and the familyoriented atmosphere was exactly what I was looking for.”

Fulkerson opened his first restaurant in Abilene in 2014 and a second location in San Angelo, Texas, four years later. He is now working on his third restaurant on the north side of Abilene.

Leveraging Military skills for Business success

The skills honed by the Air Force — leadership, teamwork, and resilience

— were instrumental in Fulkerson’s franchising success. Adapting these skills to a business setting meant building a cohesive team and leading by example, much like he did in the military. Fulkerson admits that transitioning from coordinating aerial missions to managing a restaurant presents its own set of challenges, as his expertise was originally in weapons, not in hiring and business operations. His military background instilled confidence and a “can-do” attitude, which is crucial in navigating the challenges of franchise ownership. It’s advice from a senior instructor during basic training that Fulkerson said has stuck with him through both his military days and franchising career.

“The instructor told me to stay quiet and be a sponge. It didn’t register with me at first, but as time passed, I used the advice in both my military and entrepreneur journey,” said Fulkerson. “Whether that was in flight school or franchisee training, I soaked up every piece of knowledge that I could because who knew if I’d hear it again.”

Fulkerson’s Advice to Veterans

Fulkerson’s franchising success isn’t an isolated case, with 14% of franchisees in the United States being veterans, according to VetFran. Franchising offers a familiar structure for those accustomed to military life. The skills veterans acquire, such as leadership, dedication, and discipline, allow them to thrive in franchising.

Recognizing veterans’ skill sets, Firehouse Subs launched the First Responders Program. The unique program within the

Quick Service Restaurant industry offers $100,000 in cash to qualifying veterans and first responders for every Firehouse Subs restaurant that they open, easing the burden of the initial investment costs.

“We’re committed to supporting those who have served the country and those who protect us in our day-to-day lives as first responders,” said Kelly Crummer, Senior Director of Franchising for Firehouse Subs. “At the core of our brand is flavorful food, service, and public safety. We see the excellence that Chad and other veterans and first responders bring to our brand and can’t wait to add more franchisees like them and watch them flourish.”

Unlike many other incentive programs, this $100,000 is not broken up into future payments but is paid upfront to help with the restaurant buildout. Firehouse Subs wants to provide local heroes like Chad with the opportunity to build their own legacy in their communities and support their families.

“The incentive is a genuine effort by Firehouse Subs to give back to those who’ve given so much,” said Fulkerson. Fulkerson’s biggest piece of advice to fellow veterans is to utilize the wealth of available resources. For example, leverage the support from business development centers or use financial advice from the Small Business Association.

“Franchising with Firehouse Subs provided a roadmap to success, leveraging my military skills in a new, rewarding way,” said Fulkerson. “For veterans contemplating this path, the opportunities for growth, leadership, and community impact are vast.” v

Franchising M aga Z in E Usa 77

Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the a-Z directory onto your foCus, profiLe or ad!

to learn about the a-Z directory or any other products, please contact vikki Bradbury: vikki@cgbpublishing.com

a-z lisTings are a greaT way To PromoTe your Business
www.franchisingmagazineusa.com

Be A ns & Bre Ws co FFee H ouse

b eans & brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. b eans & brews—or “ b eans,” as friends call us for short—is now a staple around Utah and its friends, idaho and n evada.

t he l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and v Ps. t hey carry on our best

B ody BA r PILAtes

Founded on the principles of strength, community, and balance, bODybar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. bODybar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, bODybar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

Bus I ness F I n A nce d e P ot

business Finance Depot specializes in packaging equipment leases and sba Express Working capital loans for start-up and existing businesses.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

cLAyton k endALL

clayton kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system.

Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

co M et cL e A ners

Fr A nc HI se Grou P, LLc

become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and l aundry services is here to help you help others. Our 60 years of brand history speaks

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the b eans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: k im Falk

Email: kfalk@beansandbrews.com

experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, bODybar presents an exciting opportunity for entrepreneurs in the fitness industry.

Joining the bODybar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

https://bodybarpilates.com/franchise

Our company also works with sba 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Website: www.businessfinancedepot.com

Email: paul@businessfinancedepot.com

Phone: (800) 788-3884

contact: Paul bosley

materials including uniforms, signage, branded merchandise and print collateral.

clayton kendal is the single source marketing solution for dozens of national franchises.

contact: Dan broudy, cEO

Email: dan@claytonkendall.com

Phone: 412-798-7120 (1-888-799-4757)

Website: claytonkendall.com

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information:

contact: Jack D. g odfrey Jr.

Phone: 888-461-3555

Email: franchising@cometcleaners.com

Website: cometfranchising.com

Franchising M aga Z in E Usa 79 franc H ise & services directory

d ry BA r sH o P s Fr A nc HI s I n G

Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. life is too short not to do something you love!

Drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!

FA sts IG ns®

now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.

Our high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

#1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

Gener Ator s u Percenter

g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.

Honest A B e r oo FI n G

since 2007, honest abe roofing has been installing, repairing, and maintaining residential and commercial roofs. Within just 5 years of franchising, har has expanded into over twenty locations.

honest abe roofing has been awarded Entrepreneurs top 500 Franchises of 2022, and Qualified remodeler’s top 500 Franchises of 2023.

Founded in the small town of terre haute, indiana, kevin newton launched his small-town business and slowly gained customers from his friendly demeanor

I MAG e o ne usA

image One Usa is a commercial cleaning services business. t he image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. it is regularly recognized as a top franchise by third-party franchise and business publications, including cnbc.com, Entrepreneur. com and Franchise business review.

image One franchisees work for themselves in a unique relationship with the franchise company. image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. image One

in addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of Wellbiz brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, Wellbiz brands, inc has developed resources to help you every step of the way!

For more information please contact kelli schroeder at:

Ph: 303 663 0880

E: leads@Drybarshops.com

https://www.drybarshops.com/franchising/

Franchise Research Institute World Class Franchise 20112015

Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sba financing for approved franchise candidates

Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679

Email: mark.jameson@fastsigns.com

Or visit our Website: www.fastsigns.com

by becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

For more inforamtion:

contact: glenn leingang

Phone: 281-251-6100

Email: glenn@generatorsupercenter.com

Website: generatorfranchise.com

and skilled roofing craftsmanship. Within a few years, newton took initiative to grow his small business into something bigger, and better. Upon this new direction, his business took off, and honest abe roofing began growing into a large corporate roofing franchise, with its one-of-a-kind small-town feel. since opening, honest abe roofing has never stopped growing!

contact our v P of Franchise, brian k iefer, at brian@honestaberoofingfranchise.com to learn how you can become a leader in the roofing industry. https://www.honestaberoofing.com/

provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

image One has commercial cleaning franchise locations covering chicago, cincinnati, Dallas, Denver, Detroit, Fort Myers, nashville and Orlando. Franchise territories are available nationwide.

For information on the franchise, visit

http:// imageOneUsa .com

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kI tset Asse MBLy s er VI ces u. s . LLc

since 2017, k itset a ssembly services has been the go-to for at-home and business premise assembly needs, spanning from sheds to beds. Originating in new Zealand and now expanding into the Usa , k itset offers a proven, cost-effective model supported by their innovative software, toolkit. t his software streamlines everything from appointments to invoicing, making franchise ownership a breeze.

Excited to bring their model stateside, k itset offers exclusive discounts to veterans and First responders

k u M on n ort H A M er I c A Inc.

high school math teacher toru kumon developed the kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, kumon created a series of math worksheets for his son to work on after school.

M Ay W e At H er BoXI n G + F I tness

after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.

Mayweather b oxing + Fitness studios have now become the gold standard in boxing group fitness.

Designed for greatness – With over 100 locations open or in development, Mayweather b oxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.

$22b industry – Fitness is back, and it’s stronger than ever

McM ILLA n PLLc

McMillan Pllc is an innovative law firm focusing on commercial real estate law, financial services, and business law.

Our attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

n erds toGo

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

interested in owning their own business. With k itset, franchisees enjoy low overhead and dedicated support, making it the ideal hands-on opportunity. Join k itset a ssembly services, the leading ready-toassemble franchise! if you prefer working with tools over paperwork, this franchise offers the perfect balance. b enefit from high demand, diverse product offerings, and strong retail partnerships. With comprehensive training and ongoing support, you’ll build a successful business while saving marriages … one assembly at a time!

For more information, call 1-844-4kitsE t or email FranchiseUs@teamk itset.com

With daily practice, kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444

Website: kumonfranchise.com

before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented growth – With so much momentum behind the brand, Mayweather b oxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.

contact: r yan reeves

Email: ryan@mayweather.fit

Website: https://mayweatherfranchise.com/

specific needs of franchisees. Our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.

McMillan Pllc prides itself on providing legendary service at fair rates.

For more information contact shawn McMillan at: Phone: (980) 585-1260

Email: shawn@McMillanpllc.com

Website: https://mcmillanpllc.com/

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

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n e X t He ALt H

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD t herapy, iv t herapy, cryotherapy, infrared t herapy, hyperbaric Oxygen

o HM F I tness

OhM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OhM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

t herapy, hormone Optimization, Ozone t herapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact vanessa kekina at: Phone: 310-295-2075

Email: marketing@next-health.com

Website: www.next-health.com

t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OhM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: Doug Payne

Phone: (480) 582-2900

Email: franchisees@ohmfitness.com

Website: www.ohmfitness.com

r e M edy sPA & sALon s u I tes

remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta.

amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com

syner G y Ho M e cA re

synErgy home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, synErgy home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com synErgyhome careFranchise.com

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tH e e ntre Preneur’s s ource

Established in 1984, t he Entrepreneur’s source® is north america’s leading career Ownership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, lifestyle, Wealth and Equity goals.

t he Entrepreneur’s source® has grown

tH e GoddA rd s c H oo L

g oddard systems, llc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.

t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.

children learn best through experience. For 35 years, t he g oddard school has employed

u n I ted d e Fense tAct I c AL

Founded in 2019 and franchising since 2023, United Defense tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals.

Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense tactical as a way to bridge that gap. Members at United Defense tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

W e LLBIZ B r A nds I nc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing l ash studio®, Drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

X P onent IAL

Xponential is the largest global franchisor of health and wellness brands.

t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga. in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.

t he Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about t he Entrepreneur’s source, please visit entrepreneurssource.com.

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c

to learn more about t he g oddard school, please visit g oddardschool.com.

For more information about

t he g oddard school franchise system, visit g oddardschoolFranchise.com.

courses range from beginner through police or military level experience. Our reality based t hreat training concept is a cutting-edge approach to training individuals in real-world threat scenarios.

Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact ken lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/

offer exceptional, service-based experiences through recurring revenue models.

Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.

Xponential’s portfolio of brands includes club Pilates, cycleb ar, stretchl ab, row house, akt yogasix, Pure b arre, striDE Fitness, rumble b oxing, bF t, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: Phone: 949 346 3000

Email: salesinfo@xponential.com

Website: www.xponential.com/franchising

Franchising M aga Z in E Usa 83 franc H ise & services directory
www.franchisingmagazineusa.com don’t miss an issue geT The aPP cover story: Kitset Assembly Services price point in recognition of their service to their country.” Flew adds. “There are franchises available across multiple areas,” says Lees. “We’re looking for awesome individuals to join the team who want to be in business for themselves, but not Kitset Assembly services is sK yrocKeting Galvin Milich, a proud franchisee of Kitset Assembly Services, understands this demand all too well. “People these days are not only time-poor – many haven’t developed handyman skills, don’t have the tools, time, or the patience to work out instructions when they can be earning at their real job or spending time with their family” he explains. “The average flatpack comes with a sense of apprehension attached to it, and that’s where Kitset franchisees shine: we alleviate stress and save customers valuable time and money.” Since its establishment in 2017 by owners Jennifer Lees and William Flew, along with CEO Grant Nye, the Kitset Assembly Services franchise network has experienced exponential growth across New Zealand and Australia and after extensive research has launched into the US market as the only dedicated flatpack assembly franchise in the country. The company’s strength lies in its ability to adapt to the ever-evolving market of readyto-assemble products, collaborating with retailers and supply partners to offer a comprehensive solution for both retailers and customers alike. However, what truly sets Kitset Assembly Services apart is not just its extensive international network, it’s the unwavering support and training provided to its franchisees. New recruits undergo a rigorous four-week training course, followed by hands-on guidance from seasoned Franchise Managers and Field Trainers. “The philosophy of the company is not a ‘good luck out there’ approach –we offer comprehensive support to help franchisees and franchisors achieve their maximum potential,” Milich emphasizes. Jennifer Lees, the Director of Kitset Assembly Services, humorously acknowledges the challenges that homeowners face when confronted with flatpack furniture and equipment. “But there’s hope for those traumatised by the thought of a weekend confronted with a knocked-down bookcase and a diagram that can only be decoded by a person with degree in deciphering Ancient Egyptian Hieroglyphics,” she jokes. But behind the jest lies a genuine commitment to aiding customers in navigating the complexities of assembly. “It’s not just furniture,” Lees continues. “Fitness equipment, garden shed, saunas, barbecues the list of products that are delivered in flatpack form nowadays is massive and constantly growing. When you talk about flatpacks, people just think it’s furniture – but it’s gone so far beyond that. It’s literally anything in and around the house or office.” Lees clarifies the reasons behind the increasing reliance on assembly services: “There are any number of reasons why homeowners – and others – don’t want to do it themselves. Some people don’t want the hassle or it’s just too hard. But the time factor is probably the biggest one for most of our customers. People just can’t find additional time to spend their whole weekend assembling one little object where one of our Kitset team can come and do it in a few hours.” “That’s the nuts and bolts of the company’s business,” adds Milich. “Our team of Assembly Technicians are well-practiced, and they love doing it, which is another In today’s bustling world, where time is a precious commodity and the art of handiness seems to be slipping away, the demand for With the population on the rise and new buildings cropping up every day, it’s no surprise that American’s are turning to professionals to tackle the daunting task of assembling furniture reason that most people steer well clear of it – it causes much consternation in relationships. will never tire of the phone calls we get on Monday mornings from VOL 12, ISSUE 3, MARCH 2024 The magazine for franchisees WWW.franchisingmagazineUsa com The Franchise MulTiplier OrchesTral BrilliancecOllaBOraTive Franchise leadership Why a Franchise OppOrTuniT y May Be the Best Career Move for Corporate exeCutives special feature healTh, FiTness & BeauT y Franchising announCeMents froM the industry WhaTs neW! Cover story KiTseT asseMBly services is skyrocketing
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