hav e you r say
Daniel Lee | Head of Brand and Technology | Flame Broiler
Innovation
is Top of the Menu The pandemic has brought changes to the restaurant industry that no one could have foreseen. Franchise systems have many moving parts and communication is key to get franchisees and the franchisor on the same page. Flame Broiler, a healthy Korean-inspired rice bowl restaurant focused on honest, simple ingredients, has over 170 locations across the United States. During the pandemic, they ideated and implemented many different innovations and promos to see what their customers responded to best.
QR Codes and Online Ordering To address the contactless ordering obstacle, the company initially created a unique QR code kiosk where customers could scan a poster from a parking spot in front of the restaurant and safely order their meal without employee interactions. Considering this was the first time the brand executed a “remote” form of technology to place and fulfill orders, they first chose to test the platform at corporateowned locations to ensure the process went smoothly from scan to completion. This technology then evolved into online ordering, which is currently available at over 70 locations.
Daniel Lee, Head of Brand and Technology, Flame Broiler
Franchising USA
“We just launched online ordering at the beginning of January,” said Daniel Lee, Head of Brand and Technology. “The
