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VOL 08, ISSUE 7, june 2020
Global Talent Solutions: The Franchise Industry’s
Best Kept Secret special feature
on the road: mobile franchising LATEST NEWS
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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.
Franchising USA
Franchising usa The magazine for franchisees
FRANCHISING USA VOLUME 8, ISSUE 7, 2020 president: Colin Bradbury. colin@cgbpublishing.com
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f r o m t he p u bl i s he r & e d i t or
Publisher: Vikki Bradbury. vikki@cgbpublishing.com
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COVER IMAGE: Global Talent Solutions (GTS)
CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Sales: 847 607 8407 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:
Welcome to the June issue of Franchising USA. This month we bring you a range of articles from our expert contributors discussing thriving in a post-COVID world.
read more about this successful franchise
We are delighted to have Global Talent
page 25. Readers should also head to page
month. Founded in 2006, GTS is the
CEO of Koala Insulation, who discusses
talent acquisition partner to the franchise
franchise.
organisation that gives back to seniors while providing for those looking to
transition out of the military into business ownership.
This issue of Franchising USA includes
our special feature, On the Road: Mobile Franchises. If you value your freedom,
have a marketable skill and are driven to succeed, then a mobile franchise may be
just the ticket; read all about this sector on
Solutions (GTS) grace our cover this
34 to hear from Scott Marr – Founder and
premier executive search, recruitment and
why 2020 is the year to invest in a mobile
industry. With a systematic, candidatecentric approach to talent acquisition,
GTS can identify, attract, and connect
franchisors with top franchise talent. Check out our cover story on page 10!
We have a bumper issue for our readers this month; we are thrilled to feature Assisted
Living Locators Franchise on our Veterans in Franchising cover. Turn to page 50 to
As always, there is plenty of franchising news, expert advice articles from
our professional contributors, useful
information for franchisors and franchisees alike and our A-Z franchise listing
directory with all of the latest franchise opportunities available.
Take care and enjoy the read!
SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org
“The Pessimist Sees Difficulty In Every Opportunity. The Optimist Sees Opportunity In Every Difficulty.” ~ Winston Churchill
The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
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contents
june 2020
On the Cover 10 Cover Story: Global Talent Solutions – The Franchise
Industry’s Best Kept Secret
25 Special Feature: On the Road – Mobile Franchising
10
In Every Issue 6 Franchising News
Announcements from the Industry
25 Special Feature: On the Road – Mobile Franchising 61 A-Z Franchise and Services Directory
16
Expert Advice 16 The Key Ingredient to Help Your Business Succeed in a
Time of Uncertainty: Company Culture Charles Watson | CEO | Tropical Smoothie Café
18 Managing a Global Franchise System in the “New” World
Enrique Kaufer | International Business Executive Expansion Consulting Group LLC
18
20 Coming Back
George Knauf | Senior Franchise Business Advisor | FranChoice
22 Does Your PR Agency Really ‘Get’ You?
Heather Ripley | CEO | Ripley PR
42 Consistent Messaging Calms Fears in Uncertain Times
20 Franchising USA
Charles Bonfiglio | CEO | Tint World
Focus Feature 13 FranFund - SBA Loans and Business Ownership
Women in Franchising
22
40 Leading in a Male-Dominated Industry:
Tips for Females in Franchising
Melanie Parker | Senior Vice President | BELFOR Franchise Group
On the Road: Mobile Franchising Feature
30
On the Cover 30 Feature Article: On the Road – Mobile Franchising 34 Why 2020 is the Year to Invest in a Mobile Franchise 36 How this Global Pandemic Will Shift the Future of Remote Work In Every Issue 26 Feature News
34
30 Feature Article: On the Road – Mobile Franchising
Franchising USA
Expert Advice 34 Why 2020 is the Year to Invest in a Mobile Franchise
Scott Marr | Founder and CEO | Koala Insulation
36 How this Global Pandemic Will Shift the Future of Remote Work Jed Ayres | Global CEO | IGEL
36
38 Why Now is a Good Time to Invest in a Franchise
Jeff Brazier | VP of Franchise Development Kiddie Academy Educational Child Care
42 Franchising USA
f ra nchising usa
what’s new!
Buff City Soap Appoints Former Procter & Gamble Executive as Chief Marketing Officer
Buff City Soap, known for its handcrafted soaps made fresh daily in-store by local makers, rounds out its executive team of marketing veterans by appointing Chad Brizendine as the new chief marketing officer, effective May 15, 2020. Founded in Memphis in 2013, the plant-based, natural soaps and skincare products franchise has innovated both an experiential retail concept and redefined what it means to be a soap company. Brizendine’s new role will focus on scaling Buff City Soap locations across the country through building an in-house marketing agency he will lead that includes Design, Consumer Insights, Data Analytics, eCommerce, and Brand Management. Brizendine has already worked with a team of executives to lead a brand redesign that is launching this week with “stores of the future” rolling out in the next 3 months across the country. “I love what Buff City Soap has created – there’s just something magical about seeing your household, beauty, and laundry products handmade fresh in front of your eyes in a bakery-like setting,” said Chad Brizendine, chief marketing officer of Buff City Soap, “It’s an
extremely transparent process that’s on trend with what customers are looking for today and I’m excited to join a top-notch team of executives who are not afraid to be disruptors in the natural and fast beauty categories.” www.buffcitysoap.com
AlphaGraphics names Kevin Bryant to franchise development position 500 sales experience, has been named AlphaGraphics’ new regional development director.
AlphaGraphics, a leading franchisor of printing and marketing solutions, has selected franchise sales veteran Kevin Bryant to support the company’s strategic growth. Bryant, who has 15 years of experience in the franchise industry, including ownership, sales, conversion, marketing and development, as well as Fortune
“Kevin’s extensive background in the franchise industry gives him the skills and insight that we need in order to build on our success and continue the growth of AlphaGraphics,” said Bill McPherson, vice president of franchise development for AlphaGraphics. “The diversity of experience he’s bringing to the company, including his time as a franchise owner, make him a great fit for this job.” Bryant, a graduate of the University of Kentucky, has worked with fitness, electrical supply and restoration and remediation services franchises during his career. Bryant will work with the
AlphaGraphics franchise development team to develop and implement strategies for lead generation, identifying potential franchisees and build relationships to drive profitability and revenue. “Exceptional performance and growth make AlphaGraphics one of the top franchise opportunities, and I’m looking forward to the challenge of continuing to meet that high standard of excellence,” Mr. Bryant said. “This is a competitive industry, but I believe my experience, along with my ability to share the perspective of franchisees on a day-to-day basis, puts me in a unique position and can provide AlphaGraphics a critical edge in development and growth.” www.alphagraphics.com
Tommy’s Express Car Wash Opens Four Sites in May 2020 Tommy’s Express Car Wash is pleased to announce the grand opening of four new franchise locations in the month of May 2020. Located in Cedar Rapids, IA; Largo, FL; Leander, TX; and Lincoln, NE, these independently owned and operated locations will maintain the growing brand’s signature commitment to outstanding guest experience and wash quality. Tommy’s Express is a next-gen, high-efficiency national car wash franchise providing faster, safer, and more sophisticated car washing with affordable pricing and membership packages. Each highly recognizable location is equipped with an approximately 130’ dual belt conveyor system, soft cloth brushes, tire shine
service, body wax, and a license plate recognition system and mobile app for TommyClub members. Self-service interior cleaning and vacuuming is available on site. These locations bring the total number of Tommy’s Express Car Wash facilities in operation to 39, with over 230 future sites currently in development in the United States and abroad. www.tommys-express.com/locations
F45 Training (functional fitness) partners with Gympass to offer access to studios, at home content F45 Training, one of the fastestgrowing fitness franchisors in the world, has announced a partnership with Gympass, the world’s largest corporate fitness platform that empowers companies to engage their workforces in physical activity by providing access to a global network of workout facilities. As part of the partnership, Gympass’ corporate customers will be able to train at any of F45 Training’s studios around the globe and access F45’s on-demand workout content. With Gympass, corporations can now offer their employees access to a full suite of virtual, on-demand F45 workouts to help them stay healthy and on track with their fitness goals from home. Users can also search by duration, type or content provider, mark their favorites and track their workout activity. Additionally, F45 Training looks forward to welcoming Gympass’ users to its physical training locations in the near future, as local mandates allow.
think of a better partner in Gympass to help us bring functional team training to more folks around the globe,” said Adam Gilchrist, founder and CEO, F45 Training. “We’re excited to bring our functional team training workouts to the Gympass network and look forward to supporting its members on their wellness journeys.”
“F45 has always been about building a strong, supportive community, and I can’t
“It has never been more important to provide employees with amazing ways
to become active, which is why we are
thrilled to partner with F45 to bring their world-renowned functional training to
our clients and users,” said Marco Crespo, Chief Commercial Officer, Gympass. “Together, we will enable countless
employees to change their lives for the better.”
www.f45training.com
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what’s new!
Sola Salon Studios Reopens Following Recommendations from the CDC and Local Health Departments said Christina Russell, CEO of Sola Salon Studios. “Our salon studios model is comprised of 20-40 boutique salon studios per location with floor-to-ceiling walls and sliding glass doors, made for one-on-one experiences. Because of this unique layout, beauty professionals have more control of their space and sanitation practices at Sola.” Prior to reopening, each Sola location underwent or will undergo a deep cleaning to sanitize and disinfect common areas and individual salon studios. Front doors will remain locked, walkins will not be permitted, and clients with appointments must be escorted into the building by their Sola stylist.
Sola Salon Studios, the world’s largest and fastest growing salon studios franchise, is reopening its 505 independently owned and operated locations as soon as state/local restrictions are lifted in order to allow the 15,000 independent beauty professionals that call Sola their home get back to work and start earning an income again. “Like our franchisees, Sola pros are small, independent business owners, so we thought it was important to reopen our buildings and allow them to start earning an income again as soon as possible, which has a direct impact on our franchisees’ revenue,”
Yoghurtland working to spread joy in their community Yogurtland, the nation’s beloved self-serve frozen yogurt franchise, has been working to spread joy in their community to not only the selfless heroes tirelessly working to serve our community but also those set back by COVID-19 measures. Yogurtland is putting sweet cups of joy in the hands of so many affected by CV-19, including those at Dreamcenter, Mission Hospital, Children’s Hospital of Orange County, Children’s Hospital Los Angeles, St. Francis Medical Center, and more. In an effort to #froyoitforward, Yogurtland has donated over 10,000 ounces of frozen yogurt to healthcare workers, delivery and transportation personnel, and disadvantaged children in the Southern California region and does not plan on stopping there. www.yogurt-land.com
Franchising USA
Sola has shared resources with both franchisees and stylists that include cleaning & sanitation guidelines, other operational/ facilities guidelines, as well as steps for stylists to become Barbicide certified. Whenever there is conflicting information, Sola is encouraging franchisees and stylists to follow the more stringent protocol. Daily cleaning by a professional cleaning company using CDC-recommended protocols and EPA-registered household disinfectants, as well as a mid-day tidy with special attention paid to frequently touched surfaces are also part of the new protocols. www.solasalonstudios.com
Hungry Howie’s Hires Tonya Michael as New Vice President of Operations Hungry Howie’s Pizza, the originator of the Flavored Crust Pizza®, announces the appointment of Tonya Michael as the company’s new Vice President of Operations. Michael, formerly serving as a Franchise Business Partner at McDonald’s, joins Hungry Howie’s with more than two decades of experience in the restaurant sector and a proven track record of achieving operational brilliance. In her new role at Hungry Howie’s, Tonya will focus on strengthening the brand’s operational support, ensuring that franchisees are well-supported with the tools needed for success. As the head of operations, she will devise new processes and procedures to drive the brand forward
as a leader in the pizza industry. “We are proud to welcome Tonya to the Hungry Howie’s family, and know that her knowledge and discipline of the largest restaurant company in the world will empower our teams and strengthen our operational foundation to improve the efforts to grow our brand,” said Steve Jackson, CEO & President of Hungry Howie’s Pizza. “With almost 550 restaurants open across the United States, Tonya will play a key role in elevating operations for the growth of our brand.” “In the unprecedented times we face, if everyone can agree on one thing, it’s a love for delicious pizza,” said Michael. “I
am honored to join the Hungry Howie’s team, and look forward to creating an unparalleled experience for our franchisees that will propel the brand forward.” Previously, Tonya spent a 22-year tenure at McDonald’s, where she was responsible for the operations of over 500 company-owned and franchise locations. www.hungryhowies.com
FARMER BOYS LAUNCHES CHARITY INITIATIVE TO SUPPORT FEEDING AMERICA® AMID COVID-19 Farmer Boys®, the Southern California-based fast casual concept known for its award-winning burgers and exceptional service, has introduced a limited-edition t-shirt with the slogan “Do Good. Be Well. Be a Farmer.” available for purchase through the Farmer Boys website. All proceeds from the t-shirt sales will be donated to Feeding America to support their efforts in helping those facing hunger and food insecurity during these uncertain times. “Our guests have generously supported our in-store fundraisers year after year, so we wanted to provide unique ways for guests to help support the heroes on the frontlines and those in need during this uncertain time. They always amaze us with their giving spirit, and we are confident that together we can make strides to help our communities,” said Larry Rusinko, vice president and chief marketing officer for Farmer Boys. Farmer Boys is also offering financial support to their corporateowned restaurant team members via a $200,000 Farmer Boys Hardship Fund. Farmer Boys’ senior corporate executive team is contributing to the fund, and all restaurant support team members are invited to contribute at their discretion. All Farmer Boys restaurants in California and Nevada are open for phone-ahead ordering and carryout, while select locations
are also continuing to serve Farmer Boys fans via drive-thru and third-party delivery. Customers can visit Farmer Boys’ VIF (Very Important Farmer) app, available to download in the Apple app store and on Google Play, for location-specific information on how to order & pick up your food. Visit www.farmerboys.com and follow the brand at @FarmerBoysFood on Instagram and Facebook, and @FarmerBoys on Twitter.
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G lo ba l Ta l en t So lutio n s
“In order to attract the best possible match, you have to first position yourself in a compelling way that grabs their attention”
Global Talent Solutions: The Franchise Industry’s
Best Kept Secret Franchising USA
When you think of a successful franchise system, you may wonder how did they get it “so right,” or how did they grow so quickly, how are they so profitable, who are the people on their corporate team and why do they all seem to know exactly what to do and when to do it? These are among the list of questions I’ve frequently heard from franchisors throughout the years, so I set out on a mission to uncover the secret behind building and growing a successful franchise. As I’ve dug into this fact-finding mission, I’ve discovered a couple of recurring themes. The most prevalent being that the Founders, CEOs and Presidents of the most successful franchise brands attribute their business success directly to having the right people on their team. So, with the success of your franchise brand hinged on the capability of your corporate team, how do you ensure that you’re hiring the right people, building the right team and have the appropriate org chart structure in place? For many of the fastest growing brands in franchising the answer – Global Talent Solutions (GTS).
What I Uncovered Global Talent Solutions (GTS) isn’t necessarily a household name in the franchise space and for good reason. For years they have been a closely guarded secret among top industry executives. Working confidentially behind the scenes, their client list and represented candidates is said to read like a “who’s who” of franchising, having built high performing corporate teams across almost every industry vertical including: QSR, Fitness/ Wellness, Home Services, Automotive and more.
There’s been a lot of buzz about GTS lately and its apparent impact on the franchise space, so to learn more I caught up with Michael Ruiz, Founder and CEO of Global Talent Solutions.
The Company Spearheading the Recruitment and Talent Acquisition Game Simply, Global Talent Solutions, is the premier executive search, recruitment and talent acquisition partner to the franchise industry. For over 15 years, GTS has been a crucial component to building high performing teams; identifying, attracting and connecting franchisors with top talent and likewise connecting high-performing professionals with career advancement opportunities.
A players, and apparently, it’s all in the approach.
Why Brands Need to Reconsider Their Approach Within franchising both small emerging brands and larger more established brands alike would be wise to reconsider their talent acquisition strategy if they’re currently going at it alone. For emerging brands, partnering with an experienced talent acquisition firm like Global Talent Solutions to assemble a corporate team with the appropriate experience and cultural fit from the get-go is an opportunity to quantum leap ahead of the competition. Thus, avoiding the painful (and costly) pitfalls of making a bad hire while ensuring the deck is stacked in their
“As I’ve dug into this fact-finding mission, I’ve discovered a couple of recurring themes. The most prevalent being that the Founders, CEOs and Presidents of the most successful franchise brands attribute their business success directly to having the right people on their team.” “We’ve placed thousands of people in executive positions across numerous verticals. Our expertise lies in quickly identifying and attracting exceptional professionals into our clients’ organizations who would otherwise be inaccessible, for positions ranging from Executive Management to Middle Level as well as at the Board Member and Officer-Levels,” said Ruiz. As we’ve seen, GTS’ clients rave on about the caliber of executives it has placed at their companies and have even credited GTS with enabling their company infrastructures to support massive growth. They continue to create and maintain such strong relationships with the franchise
favor. Likewise, for larger established brands, it’s an opportunity to top-grade their current team with industry rock stars who can help them take things to the next level. As many may have learned, attempting to hire a team on your own or relying on referrals from colleagues can be very dangerous because you’re limiting yourself to a very small selection. What a lot of franchisors fail to see is the actual impact of having the right people on their corporate team. It’s much more than just filling a seat. Ruiz emphasizes that you need people who can really move the needle, are a good
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G lo ba l Ta l en t So lut i o n s
“From the founding of Global Talent Solutions, Ruiz knew times had changed and in order to give his clients a winning edge, the antiquated executive search and talent acquisition approaches everyone else was still using needed to change.” cultural fit, and have a background that tells a really compelling story. Having this combination is where the magic happens because it creates compounding secondary benefits to the system. For example, when prospective franchisees are evaluating their options and considering a brand it’s really the leadership team that they’re buying into. They’re looking at who’s going to be providing the support, what is their industry track record and do they trust them? By hiring the right people, you’re painting a picture of success and instilling confidence.
Finding the “One” If anyone understands how to build a best in class leadership team, it’s Ruiz. Often pinged as the “Brand Builder” among industry veterans it seems every brand he touches turns to gold. When asked, Ruiz attributes GTS’ unique approach to franchise executive search to their success. Ruiz said, “This is actually the first time I’ve ever heard of anyone referring to me as brand builder. It’s flattering and I’m grateful to hear that people speak highly of me. But really the success our clients have had is all about the systematic implementation of a process that attracts the right people into the right positions at the right time.” Early in his career, Ruiz was groomed through the ranks placing top executives within the Fortune 500 and other large blue-chip organizations both domestically and internationally. “For many years, the franchise space has been an underserved market when it comes to executive search and brining this level of industry experience into franchising has been an incredible journey,” said Ruiz. Clients have credited GTS with enabling their company’s infrastructure to support
Franchising USA
massive growth, but what makes GTS’ process so unique? It’s their ability to not only respond, but serve a client’s specific needs in a quick, yet focused manner while also providing only the highest-caliber candidates. From the founding of Global Talent Solutions, Ruiz knew times had changed and in order to give his clients a winning edge, the antiquated executive search and talent acquisition approaches everyone else was still using needed to change. Ruiz describes the recruiting and talent acquisition process to be a lot like dating. He said, “In order to attract the best possible match, you have to first position yourself in a compelling way that grabs their attention. Then as you move to the courting phases, which is the screening and interview process, you learn a little more about each other and if all goes well, things will progress to engagement and then marriage when an offer is extended and accepted. This is why we always take a candidate-centric approach to talent acquisition and recruitment within franchising.” It’s through this approach that GTS is able to cast a wide net leaving no stone unturned combined with a unique systematic process that separates the core elements of talent acquisition, allowing them to work simultaneously rather than in succession, which enables every client to consistently find “the one” right-fit candidate for every position.
The Future of Franchise Executive Search and Talent Acquisition One of the most common frustrations franchisors have when attempting to build their team is finding the right talent without wasting a considerable amount of time, energy and money. This often leaves companies frustrated and hiring just to
“fill” the position rather than hiring to build the brand. The franchise executive search and talent acquisition process can be a long and dreadful road for many franchisors, but it’s a road that must be taken and it doesn’t have to be an arduous process. Along with the frustration of the process comes the fear of the unknown – leaving franchisors to wonder how to make sure who they hire will thrive and grow within the organization and even more importantly improve the bottom line. The GTS perspective is to provide a simple, predictable and stress-free experience for both clients and candidates alike. “We pride ourselves on understanding both the challenges and opportunities within franchising and our ability to adapt to rapidly changing industry trends,” Ruiz said.
“One of the most common frustrations franchisors have when attempting to build their team is finding the right talent without wasting a considerable amount of time, energy and money. This often leaves companies frustrated and hiring just to “fill” the position rather than hiring to build the brand.” As franchise businesses are evolving to thrive, their approach to recruitment and talent acquisition must evolve too. In order to be successful in such a competitive industry, having a strong corporate team is mandatory. It’s no longer enough to simply rely on referrals from friends or colleagues, and it’s common knowledge that job ads return sub-par results. Global Talent Solutions is the premier executive search, recruitment and talent acquisition partner to the franchise industry with an indisputable track record of building award-winning teams worldwide. www.gtsrecruiters.com Article by Hayley Drew, Franchising USA
What’s Next:
Funding Options for the New Franchise Owner June 24th - 11 AM CT Were you considering business ownership before the COVID-19 + ) ($ #$/Ѽ -Ѷ ( 4 4*0- %* # . ) Ȃ / ) 4*0ҁ- wondering if it makes sense to explore business ownership as opposed to another corporate job? Many franchise businesses *)/$)0 /* /#-$1 ) ( )4 (*- 2$'' ) /* !0' '' ޔ/# + )/Ҋ0+ demand as we come out of this on the other side. To understand your current options for funding a new franchise business, join us for a free webinar.
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focus feature
FranFund
SBA Loans and Business Ownership
When considering franchise ownership, few activities will have as much of a long-term impact on your business as obtaining adequate financing. Before opening your location, climbing in a truck or starting sales calls, you will already have expenses due, and adequate
Franchising USA
“It is important to remember that the SBA does not make loans, but rather guarantees a portion of the loan to a bank or credit union to incentivize that lender to grant a higher risk loan.� funds may mean the difference between success and failure.
analysis and accounting of these expenses, along with expected revenue growth.
Those expenses, such as a lease or loan payment, marketing materials, inventory, and your personal expenses are due before you begin collecting revenue, which is why your business plan should include extensive
The Franchise Disclosure Document (FDD), along with your validation calls with existing franchisees, should provide a good benchmark to help you document and plan for these expenses. Cash is king
“Cash is king in a new business, and it is advisable to over-capitalize to account for unforeseen issues rather than find yourself struggling after being open a short time.”
The four main qualifiers
“For new businesses that do not yet have an SBA loan, you will need to hustle to beat the September 27th deadline; it is imperative to remember your loan must be closed and fully disbursed, not just approved, by this date.” in a new business, and it is advisable to over-capitalize to account for unforeseen issues rather than find yourself struggling after being open a short time. Discussing financing options with your funding specialist at FranFund can identify these potential cash coverage issues.
An SBA Loan Can Be a Valuable Tool to Provide Access to the Capital You Need to Get Started With all of the recent news coverage about the funding legislation created to keep the country afloat during the unprecedented COVID-19 crisis (Paycheck Protection Program and disaster relief funds), you may have concluded that the requirements for obtaining an SBA (Small Business Administration) loan have been relaxed or reduced.
Unfortunately, this is not the case. The four main qualifiers for a loan remain the same: Credit, Equity, Collateral and Burn Rate.
includes any construction and/or large equipment purchases, this means both must be complete and fully paid.
It is important to remember that the SBA does not make loans, but rather guarantees a portion of the loan to a bank or credit union to incentivize that lender to grant a higher risk loan.
If you are considering business ownership and intend to take advantage of the six-month payment relief, make sure you understand what it will take to get your loan closed promptly. You can read more details and download a checklist at franfund.com/blog/getting-your-sbaloan-funded.
SBA Debt Relief – Great News if You Can Get Your Loan Closed in Time Along with the PPP program, disaster relief funding, and the rest of their coronavirus debt relief efforts, the SBA has also announced a loan payment assistance program. If your business already has an SBA loan in place, with the first payment due after March 27th, 2020, OR you are a new borrower and can close your SBA loan and be in a regular loan servicing on or before September 27th, 2020, the SBA has committed to making your first six payments. For new businesses that do not yet have an SBA loan, you will need to hustle to beat the September 27th deadline; it is imperative to remember your loan must be closed and fully disbursed, not just approved, by this date. If your loan
Recognized as a #1 franchise funding supplier by Entrepreneur, FranFund designs smart all-in-one funding plans that grow with your franchise. No matter where you are in your journey of business ownership – whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Founded by a veteran in the franchise industry with first-hand experience as a franchise owner, franchise developer, and new franchise creator, FranFund specializes in funding solutions for franchisees. To schedule your complimentary consultation with our funding experts to determine the best strategy to get the capital you need, visit franfund.com/schedule-consult.
Franchising USA
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ex per t advice
Charles Watson | CEO | Tropical Smoothie Cafe
The Key Ingredient
to Help Your Business Succeed in a Time of Uncertainty:
Company Culture
The impact the Coronavirus pandemic has placed on today’s world has been shocking to our generation, to say the least. With businesses strained to make ends meet during the constant instability and uncertainty, it’s vital that business leaders are fluid and adapt to the demanding changes they’re currently faced with. With this in mind, Tropical Smoothie Cafe quickly pivoted our business model once the crisis struck our industry to focus on our top priorities – our franchisees and the
Franchising USA
communities we serve – and to help them navigate through the changing landscape. No matter the industry your business is in, your franchisees, team members, and customers need to know that you have their best interest in mind – and that’s truer now than ever before. We’ve always emphasized our efforts to put our franchisees first and equip them with the tools and resources needed to help them serve their customers well and reach their full potential. It’s part of our culture. As a business leader, if you’re unsure of how to maximize your company culture – the component of your business that truly defines you and invokes inspiration – take a step back and evaluate your
mission statement and core values. This will help you remember where, and more importantly why, you started. Remembering your brand’s founding purpose will help your company culture naturally reignite. For Tropical Smoothie Cafe, we believe our mission to Inspire Better rings true for our guests, crew members, franchisees and support center team. When this pandemic began, taking a step to review and reiterate our mission statement truly helped us shift our strategies going forward. COVID-19 began to impact the franchising landscape in Q1, and that’s when we determined and began executing against our highest priorities, which included giving back to the community and
“As a business leader, if you’re unsure of how to maximize your company culture – the component of your business that truly defines you and invokes inspiration – take a step back and evaluate your mission statement and core values.” providing support and resources for our franchisees. A great way to boost company culture and employee morale is to give back to something or someone that your staff care about. Although this has been a time of uncertainty and devastation, it’s also been a time where we’ve seen communities come together to support each other and shed a light on resilience. Many businesses have come together to support healthcare workers and first responders who are going above and beyond as they work tirelessly to care for those who have been impacted by the virus. For instance, Tropical Smoothie Cafe launched a 100,000 smoothie donation initiative. This initiative challenged local franchisees to donate smoothies to local essential workers and medical staff. Within a matter of a couple weeks, this initiative exceeded by double the initial goal – and the franchisees didn’t want to stop there so we launched a new initiative to donate a total of one million smoothies by the end of May. Whether it’s building technology and creating assets or streamlining operational process and communicating to franchisees, any initiative your business may decide to implement will always have a handful of challenges to overcome prior to launching it. However, if your business has the capacity to help and build that line of support, it’s a great way to bring your team together in a time where everyone seems apart. Helping essential workers during this time not only boosts company culture, but it motivates your franchisees to inspire their communities and provide their own level of support where they can. It’s a winwin scenario – your business is making a positive impact in its local markets while your employees feel motivated and appreciative to be a part of your brand. When Tropical Smoothie Cafe launched its million smoothie donation campaign, there
was no doubt that we had to overcome operational obstacles prior to debuting the initiative, but I can say with absolute certainty that these efforts have proven to be more worthwhile than we could’ve ever imagined, and our franchisees have truly taken giving back to their communities to the next level, especially when they need it the most. Aside from helping the community, there are several other ways that businesses can show support for their franchisees both operationally and financially. A strategies we initiated to support our franchisees were decrease royalties, provide ongoing support secure financing through the CARES Act Payment Protection Loan, provide resources and guidance for negotiating real estate deferrals and abatements, deploy hyper-local marketing strategies to drive business within a 1–2-mile radius of locations, implement technologies to support curbside pickup and branded delivery, among many others. Coming together and supporting each other as a brand has proven to be essential in our efforts to prosper in this environment. Some of these initiatives might cause your business to take a step back in growth, and there’s no doubt that today’s economy poses many challenges to the industry, but navigating through this will help businesses emerge quickly and come out much stronger in the end of this. Charles Watson was named CEO in December 2018. In this role, he is responsible for the brand’s
Charles Watson
strategic vision and overall franchise performance. He was previously Tropical Smoothie Cafe’s Chief Development Officer since 2016 after serving as VP of Franchise Development since 2010. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.
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Enrique Kaufer | International Business Executive | Expansion Consulting Group LLC
Managing a Global Franchise System in the “New” World The world as we knew it changed drastically with the outbreak of COVID-19. Although nobody knows what the future
will bring, most would agree that it will be different, as the impact to both businesses and personal lives has been significant – globally.
Continued change in consumer behavior, industries’ structure and competitive
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landscapes across the global economy are to be expected. The speed and nature of change will depend on many factors, particularly medical advances. While some changes might be temporary in nature, others will not; hence, it is prudent to assume constant change. Until a vaccine is available, there will continue to be physical distancing and/or stay-at-home periods, travel restrictions / limitations, and an enhanced need for customers’ and employees’ safety. These factors will require re-thinking and re-designing you
support and management structure for your global franchise system. To develop a framework, it is helpful to consider some questions that pertain to three critical areas: • Financial: How to most rapidly recover your system revenues and profitability for both franchisor and franchisees? Which initiatives and projects will result in best ROI and paybacks? • Operational: What operational
“Although nobody knows what the future will bring, most would agree that it will be different, as the impact to both businesses and personal lives has been significant – globally.”
changes are needed to adapt to change? How can you leverage and accelerate the use of beneficial technologies? • Structural: What is the optimal organizational structure in this new environment? What changes are necessary to be nimble, yet agile? Before expanding on these and developing your detailed plan, it is important to ensure you consider all stakeholders (customers, employees, franchisees, and franchisor), as well as all the key functional areas for your business. While the specifics of a plan will be unique to each industry and franchise concept, the areas below will capture some general needs: • Communications –More than ever, confidence in franchisor’s leadership is of utmost importance. Maintaining clear and constant communication and operating with transparency will be key. Consider developing a communications strategy and plan that addresses multiple audiences - including corporate, franchisees, customers, and vendors. At the minimum, your franchisees need timely and clear updates, clarity on points of contact for different needs, and basic crisis management guidelines. • Product / Service Revenues: Quickly identify and align on the revenue drivers for your concept. These might differ from the pre-covid model, and will be driven by customer behavior, safety considerations and any governmental restrictions. Do you need to add new offerings and/or eliminate others? Franchisor and franchisees should align on these, as to maximize revenues while maintaining brand consistency. • Training / SOPs: New / revised training and SOPs will be needed to support concept modification and safety
procedures. In person training might also be limited by travel restrictions and/ or budgets, so it is important to leverage a digital e-learning platform. • Supply Chain: Optimizing your supply chain will likely also be an opportunity area. Some considerations to best support your system include ensuring tracing capabilities, establishing back up sources and leveraging technology (e.g. artificial intelligence and internet of things). • Marketing: To stay relevant, many concepts might consider updating their marketing campaigns – including the messaging, relevant assets, and possibly revise budgets and media mix. As with training, having a digital platform will be more important than ever. Providing guidance and best practices on channel effectiveness is also well advised. • Development: Regarding development, both the pace and approach might be impacted. With changes in industry structure and competitive landscapes, there could be opportunities to accelerate development; although some markets might require a slower development pace. The key metric will be net growth, as there might be opportunities to also optimize the existing portfolio. Franchisors might benefit from embracing a multi-channel development approach, focused on topline revenues rather than solely on unit count. As it pertains to physical units, is there an opportunity to re-think and redesign prototypes to adapt to market needs? • Contractual Fees: For industries with high negative covid impact, franchisors might need to consider temporary relief to franchisees. This could be structured in multiple ways, including temporary reduced royalties, marketing fees or other fees;
Enrique Kaufer
or a reset or redefinition of development requirements. • Remote Oversight – With reduced in-market support, driven by travel restrictions, maintaining engagement and providing oversight is critical; but might need to be done differently. Larger systems with local market teams might not be as impacted, but if supporting remotely from a different country, consider adapting new tools and technologies. These might include video conferencing platforms, cloud-based collaboration tools for projects, local third-party service providers (e.g. in country shoppers) and others. The complexity of your plan and changes to your support system in the “new” normal will depend on your industry and company specifics. International markets will continue to offer growth and diversification opportunities; however, successful management and oversight of your global franchise systems will likely require rethinking and re-design. Enrique Kaufer brings over 20 years of experience launching, growing and managing global businesses across various industries with companies including GNC, Jamba, PepsiCo and American Express. Find out more at expansion-consulting.com
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George Knauf | Senior Franchise Business Advisor | FranChoice
Coming Back
Salons can get creative in reformatting spaces, creating separation. Your customers have been anticipating your reopening! Here is the big thing, the singular message your customers want to hear right now is how much you have missed them and what you will be doing to make sure they have a safe experience when they come back to you. You can never go too far overboard in making sure your customers, and employees, are safe.
demand. There are companies serving customers every day and their activity doesn’t stop due to stock markets or viruses. The larger portion of those brands at the moment are service oriented and core offerings. In time that will change and we will see food, gym, health and entertainment brands filling demand in communities across the country and around the globe.
George Knauf
Someday this virus thing will be easier, then better and then over. I promise. In the meantime, we can work on getting back in the game, and even creating some new approaches that make us better after this is done. The first big note is that your community still needs new franchise owners entering the arena in spaces that have immediate
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Secondly, anyone already in the arena needs to get from where you are right now to open again and once open to work through whatever the opening process in your area is. Initially you may be limited on the number of customers you serve but you may have creative approaches you can use to add revenue. Food operations have pick-up and delivery options. In our area the town is waiving sidewalk and parking lot license requirements to give restaurants more room outdoors to serve customers. Retail can also do curbside and delivery. Also, use social media to give shoppers the visual experiences they would have had in person.
I recently saw an amazing customer care post from a gym that is awaiting approval in their state for gyms to reopen. This franchise brand has been hard at work creating a safe experience for their clients and updating the facility to be ready when the time comes. Their first step was to address the air and surfaces in the facility, to do that they are installing a Reme Halo system. This unit attaches to your existing HVAC system and cleans the air that passes through. But wait, there’s more! As it treated the air it adds a low dose disinfectant that will reportedly kill a virus in a sneeze before it travels 3 feet! And the air from the HVAC system now sanitizes everything it touches. While I would still have a strong sanitizing program, this is an added layer of protection. For an opening salvo, that sounds like a winner! For the customer experience they created a safe flow through the building to minimize time in close proximity. They leave the doors to the exercise space and lockers propped open to minimizes touches. They have cut back on the equipment in the room and will phase it back in when it is safe to do so. Hand sanitizer will be dosed out as you enter and leave. Masks are requested as you enter and leave, and the Halo system may protect in between. Staff will wear masks full time and a plexiglass divider has
“Here is the big thing, the singular message your customers want to hear right now is how much you have missed them and what you will be doing to make sure they have a safe experience when they come back to you.”
been installed in front of the receptionist.
Do a site evaluation: Walk in the front door
Improvise, Adapt and overcome…
there are steps I am overlooking.
do you talk to? Where do you cross paths
What will your success story be? Let’s go find it!
Staff will check everyone in. And I am sure
like a customer, what do you touch? Who
Is all of that required? I am not sure I have
with others? Where do you share air?
Is it smart? YES!
visiting a client’s home or business. Do you
heard of any state spelling it out that way.
If you are a service business, role play
Telling that story over and over will assure
need a mask? Do you need to bring one
unturned. Most clients will be cautious as
display of gloves, wipes or spray sanitizer?
the grocery store.
steps now it is so we can get back to
their clients that they are leaving no stone
for your customer? Do you need to make a
they come back out into public and beyond
While we may go overboard with safety
As you consider your opening, or
normal as fast as possible.
missing that you could add peace of mind
on this and try to hold on to the lessons
reopening, look at your plan, what are you
There will be a day that we look back
for customers so that you get your revenue
learned. Until then go work the angles and
back as soon as possible?
find opportunity to thrive, not just survive.
George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980. www.MyPerfectFranchise.com
Franchising USA
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Heather Ripley | CEO | Ripley PR
Does Your PR Agency Really ‘Get’ You? Franchising USA
Choosing a public relations agency to represent your franchise brand is such an important decision. The agency becomes your voice, speaking to the audiences you want to reach. This is not a one-size-fits-all choice. To get the message right and move forwards instead of backwards, you have to make sure the agency really gets your industry. If you make the wrong decision, you may spend months educating the agency about the ins-and-outs of both franchising and your particular market space. For example, the home service industry faces challenges that no other industry faces. Plumbing, HVAC, home security, garage door installation and more types of home service franchises are going into customers’ homes to do their work. They have to build robust homeowner trust, attract skilled labor when it is at a premium, and weather the seasonal swings of the business. Home service franchise brands are dealing with all of these, plus the need to attract qualified prospects. Essentially, any franchise is marketing to two audiences, and a public relations agency needs to understand that from the beginning. When choosing an agency, make sure they have experience with both sides of your business so they can find a good balance between the stories you need to tell.
Building Brand Awareness Outreach to your customers is vital to keep your franchise thriving. But since customer needs and concerns vary between industries, your public relations agency needs to be aware of and sensitive to those needs, preferably before they begin work for you. In the home service industry, homeowners need to know that a franchise brand is
trustworthy and skilled. Because bringing technicians, repairmen or skilled trades professionals into their homes is such a huge leap of faith for a homeowner, trust and quality of work should be foremost in the message. In addition, home service customers aren’t calling for service every day, but only when they have a specific need or emergency. The public relations message should build long-term top-of-mind brand awareness for a home service franchise. It should also include the importance of maintenance so locations can weather the slow seasons. The right public relations agency will understand the issues that uniquely affect your industry, and they will know to carry those messages both nationally and locally with tactics like earned media, blogging and social media campaigns.
Building the Funnel An experienced public relations agency will know that your lead generation funnel is equally as important as directto-consumer marketing. While consumer brand awareness can help with this effort, attracting qualified prospects needs special attention and tailored messaging. Prospects want to know that your brand is successful. They want to know they have a good chance of success as a franchise location owner. And they want to know that they can thrive within your company culture. National earned media is a good tactic here, but for different reasons than consumer-focused marketing. In the home service industry, consumer-focused earned media builds trust in the franchise’s work, whereas prospect-focused earned media builds trust in the franchise leaders’ business and leadership skills.
Building the Workforce An experienced public relations agency will also understand the importance of establishing you as an employer of choice. In the home service industry particularly, this is a key challenge. The skilled labor shortage is a continual struggle for home service businesses, but all industries want
Heather Ripley
and need to attract the best employees. Getting the best talent on board helps with all other marketing efforts because your employees will have the skills and work ethic to deliver great service, contributing to trust and word-of-mouth recommendations. For the home service industry, a key tactic is to enhance the professional image of the brand. Clean trucks and pressed uniforms with corporate branding, stellar website content, and excellent social media campaigns are key for home service franchises to attract great talent. The right public relations agency will know what tactics work best to grow your workforce, too.
Building a Partnership Any business partnership should be built on mutual respect and trust. Don’t put yourself in the position of having to train your public relations agency in the unique challenges of franchising in your industry. You’ll lose trust in their abilities and lose precious time getting your message out to the world. Instead, look for an agency with the dual skillset to hit the ground running and promote all the messages your franchise needs to grow and thrive. This kind of partnership is a win-win, one that will last for years and show amazing return on investment. Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in B2B, home services and franchising. For additional information, visit www.ripleypr.com.
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The public and policymakers need to understand franchising. Our purpose
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Follow us
Share the tools and resources offered on AtOurFranchise.org/resources
Help us keep the momentum going
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
You benefit by joining
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
b
a
x
Our Franchise
@OurFranchise
@OurFranchise
This is just the beginning
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
FranchisingFeature on th e ro a d
ju ne 2020
On the Road:
Mobile Franchising why 2020 is the year to
invest in a moble franchise how this global pandemic will
shift the future of remote work
fe at ure : o n th e road - m o b i l e Fr a nchisi ng
what’s new!
Tint World® announces partnership with top antimicrobial auto application Tint World® Automotive Styling Centers™, a premier automotive styling and window tinting franchise, has announced a partnership with BioPledge®, the EPA-registered, hospital-grade, AntiMicrobial Protection (AMP)™, offering their customers long-lasting, industry-leading protection from germs that can cause illness and odors. The partnership is part of Tint World®’s ongoing commitment to helping vehicle owners stay safe and healthy during the COVID-19 crisis. “BioPledge is an industry-leading disinfectant for treating microbes that can build up on high-touch surfaces inside vehicles, boats, homes, and offices,” said Charles J. Bonfiglio, CEO and president of Tint World®. “Our customers are looking for the additional level of security that BioPledge delivers right now, and during this challenging situation we’re doing everything we can to enhance their safety.” BioPledge® is EPA-Registered, offering Anti-Microbial Protection (AMP)™ that instantly kills viruses, bacteria, mold, mildew, algae,
and yeast – all without the use of caustic chemicals or scented masking agents. A one-time treatment of BioPledge® AMP™ forms a protective shield that delays the growth of harmful microbes on interior surfaces and prevents odors for up to 30 days after it is applied. BioPledge® AMP™ treatments also remove organic and inorganic odors from air, carpet, upholstery, and other “high-touch” surfaces. www.tintworld.com
Assisted Living Locators and Dementia Care Education Partner-up First Nationwide Senior Placement Franchisor To Achieve Dementia Care System-Certification franchisees are now dementia certified, with the majority choosing the Dementia Care Certified® designation, making it the first nationwide senior placement service to achieve system-certification.
Assisted Living Locators, a national senior placement franchisor, and Dementia Care Education, the leading Alzheimer’s/dementia education, training, and consulting organization, announced they have partnered to raise the bar and deliver best-practice service and dementia care support to families during COVID-19. All Assisted Living Locators’ 140
Franchising USA
“With 5.8 million people in the U.S. living with Alzheimer’s disease, a large number of our senior placements involve families having to locate assisted living or memory care for their loved ones,” said Angela Olea, Assisted Living Locators CEO RN. “The double hit of dementia and the COVID-19 pandemic has raised great concerns for people living with dementia. Having this dementia care training helps us provide much-needed support to families during COVID-19.” “We are excited to align forces with such a forward-thinking company,” said Brian
Browne, President of Dementia Care Education. “Assisted Living Locators provides exceptional service to families throughout the country. With our years of experience and track-record of expertise in education and training, we stand poised to positively impact care and quality of life for many families.” After being trained and certified, Assisted Living Locators franchisees will be required to obtain CEU’s to maintain their certification and to stay abreast of the most current information in the field. If you are noticing changes in your loved one’s cognitive health and have questions about dementia care, speak to an Assisted Living Locators Senior Care Advisor at 877-266-7788 or visit www.assistedlivinglocators.com
CURRY UP NOW LAUNCHES ON GOLDBELLY TO SHIP INNOVATIVE INDIAN EATS NATIONWIDE
Intelligent Leadership Executive Coaching® Franchise Launches Backed by the Powerful Partnership of John Mattone and Terry Powell Intelligent Leadership Executive Coaching® (ILEC) has launched an exceptional coaching franchise dedicated to growing leaders, building cultures, and driving results.
Fans of Curry Up Now’s Tikka Masala Burritos & More Can Now Order from Anywhere in the U.S. Curry Up Now, the nation’s largest and fastest growing Indian fast casual concept, has launched on Goldbelly to deliver their innovative Indian eats to hungry fans across the country. Those who know and love Curry Up Now’s signature items like Tikka Masala Burritos, as well as those looking to try Indian cuisine in new and modern formats, can now order Curry Up Now from anywhere in the nation and have it delivered straight to their doorstep. “We’re very excited to partner with Goldbelly,” says Curry Up Now’s founder and CEO, Akash Kapoor. “We get comments all the time from people who want to try our food and asking us to open locations in their area. While we’re still in the process of opening up more than 40 restaurants across the country, with Goldbelly our anxious customers don’t have to wait! Now, some of our signature and most popular items are available to anyone, anywhere, anytime.” “We have been looking for an Indian food partner who could fulfil orders on a national scale, and we found the perfect fit with Curry Up Now,” said Ken Graham, Business Development Manager for Goldbelly. “We are thrilled to have Curry Up Now as a partner on Goldbelly.” Curry Up Now currently operates 11 locations nationwide in California, Utah, New Jersey, and Georgia, with more than 40 franchised and corporate units in varying stages of development in the existing states, Colorado, and Indiana. For more information about Curry Up Now, visit www.curryupnow.com and follow @CurryUpNow on social media.
The ILEC unique coaching methodology provides franchisees with a proven system to empower leaders and future leaders to unlock and unleash their potential. ILEC clients will benefit from a high ROI designed to drive real results. Upon completion of the ILEC training, franchisees will be prepared and confident to deliver the proprietary ILEC coaching experience. The ILEC coaching experience is certified by the International Coach Federation (ICF). ILEC is powered by the partnership of John Mattone, the world’s top executive leadership coach, and Terry Powell, visionary founder of The Entrepreneur’s Source®, the world’s largest and #1 Career Transition Coaching organization. “There is a growing need for this type of executive leadership coaching,” said Powell. “As companies rid their rosters of senior managers in high-paying positions, they’re replaced by younger faces who may have the skills to do the job, but lack knowledge on how to inspire and motivate the team they suddenly have looking to them for leadership.” Mattone, who has personally coached hundreds of CEO’s and thousands of leaders, including the late Steve Jobs, adds, “We are in a unique position to help new leadership flourish as well as harness the knowledge and experience of those looking for a career change by giving them this executive leadership coaching franchise opportunity.” ILEC is a low investment franchise with a high ROI backed by recognized brand leaders and offers unparalleled training and support. For more information about Intelligent Leadership Executive Coaching (ILEC) franchise opportunities, contact Michelle Sudovich at msudovich@franchisesource.com.
Franchising USA
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what’s new!
Koala Insulation Sets Aside $148,500 to Help America’s Entrepreneurs
The numbers are devastating: a staggering 30 million American workers have filed for unemployment since the onset of the novel coronavirus pandemic. As that number grows every day, Koala Insulation is doing its part to help entrepreneurs seeking career independence get back on their feet. The emerging franchise brand is offering an extraordinary initial franchise fee giveaway of three franchise territories ($148,500 combined value) to qualified entrepreneurs who have been impacted by the devastating economic fallout following the COVID-19 crisis. “As Americans continue to lose jobs and face economic hardships like never before, we knew we had to jump in and help, however we can,” said Scott Marr, founder and CEO of Koala Insulation. “Our brand is built on supporting customers and our franchisees, so this program came naturally out of that commitment.”
meet all of Koala Insulation’s standard franchisee qualifications, which includes a financial requirement of $50,000 in liquidity (cash, marketable securities, etc.) and $150,000 in total net worth. Prospects will be required to purchase the equipment package and obtain financing as needed.
Starting May 12 and through June 30, Koala Insulation is inviting prospective franchisees to complete a franchise application and submit an essay to apply for the program.
After a review of all prospective franchisee applications and essays, Koala Insulation will announce the potential winners on National Give Something Away Day (Wednesday, July 15).
Koala Insulation is prioritizing the program in select markets across the country. A panel of judges from Koala Insulation will select three qualified entrepreneurs based on their contest applications, which includes the essay. Winning contestants must
To apply for the program, those interested should visit https://koalainsulation.com/franchise/coronavirus/ for more information on how to submit. For more information on franchise opportunities, visit koalainsulation.com/franchise
Chem-Dry Announces Sanitizing Service for Homes & Businesses Chem-Dry, the world’s leading carpet and upholstery cleaning service with a network serving over 11,000 homes and businesses a day across 55 countries, announced the rollout of a specialized Sanitizing Service that targets areas of homes and workplaces most prone to viruses, bacteria and germs. As the Healthy Home Authority®, Chem-Dry has been making homes and workplaces cleaner, healthier and safer for more than 25 years by combining its proprietary Hot Carbonating Extraction process with an EPA-registered, hospitalgrade sanitizer for use on surfaces such as carpets, upholstery, rugs, tile/stone and wood floors, and granite countertops.
Franchising USA
The new Sanitizing Service for homes and workspaces will focus on applying a professional sanitizer to surfaces most vulnerable to the transmission of viruses, bacteria and germs. “Coming through the COVID-19 pandemic, the way people think about the health and safety of their indoor environments will never be the same,” said Ed Quinlan, President of Chem-Dry, part of the BELFOR Franchise Group family of brands. “Chem-Dry has a long-standing reputation for creating cleaner, healthier spaces through our proprietary cleaning and sanitizing services..”
guidelines and recommendations for home cleaning. Based on lab testing, its sanitizer eliminates 99.9% of bacteria and viruses from hard non-porous surfaces like tile, stone, wood, laminates and vinyl and is approved by the EPA for use against SARS-CoV-2, the cause of COVID-19.
The Chem-Dry protocols follow CDC
www.chemdry.com
Scoop Soldiers Offering Franchise Opportunities, Plans to be No. 1 in the business of No. 2 Scoop Soldiers, the premier residential pet waste removal company throughout the south, has opened franchise opportunities that will expand the brand to new markets, while creating unique business opportunities for prospective owners. Taking the stink out of pet ownership, Scoop Soldiers makes it easy for dog parents to keep their yard poop-free by outsourcing this smelly task to trained professionals who quickly clean up their yard and responsibly dispose of the waste. Dallas native Josh Cahill has spent 10 years growing Scoop Soldiers to encompass 14 territories including Atlanta, Austin, Dallas, Denver, Houston, Orlando, Phoenix, Tulsa, Tampa, and more. The brand aims to continue this growth by establishing
franchises throughout their home state of Texas, with plans to expand nationally over the next year. John Cahill was recently named President of the franchise brand, bringing 30 years of leadership experience including the launch of a franchising program on behalf of la Madeleine French Country Café. “Our rollout will be highly controlled, choosing partners who share our vision of building meaningful relationships with clients and becoming difference-makers in their communities by helping them stay clean and safe,” said John Cahill. Potential franchisees in the state will have the unique advantage of taking over territories with established customer bases, employees, and revenue streams. Partners
will have access to a turn-key model that includes a training program, branded trucks, local marketing support, and more. For more information about why Scoop Soldiers franchise opportunities are something worth barking about, visit scoopsoldiers.com or call 877-930-7668.
Conserva Irrigation Debuts In Utah And Expands Across Colorado And Texas Conserva Irrigation, the only national outdoor irrigation company founded on the concept of water conservation, announced the addition of seven new territories in May. Despite economic uncertainty caused by COVID-19, Conserva Irrigation continues to grow and will now welcome four new franchisees to the system, expanding across Texas and Colorado, as well as debuting in Utah. Partnering with franchisees possessing corporate and maintenance experience, the smart irrigation leader is slated to expand throughout the following territories: Fort Collins, CO and Southeast Denver, CO; Southern Salt Lake City, UT; North Frisco, TX With the addition of seven territories in three states, Conserva Irrigation has now grown its footprint across 90+ territories in markets throughout the country. As a result of a strong company culture and recession-resistant franchise model, the brand’s sales were up 65% YOY in Q1 and Conserva Irrigation has surpassed revenue goals for the year by 20% YOY. Conserva Irrigation is looking to expand further throughout the
United States and is seeking single- and multi-unit operators with a range of experience levels, as well as those looking for add-on or conversion business opportunities. For more information about franchise opportunities with Conserva Irrigation, visit ConservaIrrigation.com IrrigationFranchise.com or OutdoorLivingBrands.com
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Featu re
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On the Road:
Mobile Franchis All good businesses know the importance of choosing a great location to operate from. You want to be close to your customers and maximise your exposure at the lowest cost. But one sector of franchisees doesn’t need to worry about location. So what exactly is a mobile franchise?
Taking it to the people An ever-changing view, mobile franchising means not sitting in the same office every day. You take your product or service directly to your customers and you both win. Service their car at their workplace, so they don’t have to waste the weekend. Bring fabric samples to their house so they can find precisely the right shade against the whole room. Diagnose technical issues quicker in its usual place, so you have all the relevant information—wash
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dogs in familiar surroundings to reduce
anxiety. People recognise the benefits of an excellent work-life balance and need
services that can fit in with their varying
schedules. A mobile business gives you the flexibility to meet your customers when and where they need you.
And the benefits continue. From as little as $10,000, mobile franchises are a low-cost entry so that you can be on the road earning money sooner. With no
business property to maintain, there are lower overheads and no landlord or centre management relationships to manage. This means they are a more straightforward business to run, and so often, no extra employees are required. And while all franchise businesses allow you to take control of your lifestyle, mobile businesses have an extra level of freedom in that a store doesn’t need to close down or replace you if you have other commitments in business hours. Your business hours are
sing whatever works best for you and your product or service.
Support Mobile franchises come with the same
support a bricks and mortar style franchise does. The source organisation can help
you with all aspects of the business from practical things such as supplier lists, to
industry-specific training such as how to
“People recognise the benefits of an excellent work-life balance and need services that can fit in with their varying schedules. A mobile business gives you the flexibility to meet your customers when and where they need you.”
create the most profitable and efficient coffee run. Usually, a franchisor will also provide business and administration support such as branding, stationery and social media and/or web presence. This means you can focus on the work you love knowing the experts have covered these other essential aspects in those areas. Many franchisors will also offer to mentor and run conferences where your fellow franchisees can inspire you. Running your own business doesn’t mean you have to go it alone.
Growth Mobile franchising is a fast-evolving sector. There is potential for a mobile franchise for any interest under the sun. Pets, property and coffee are amongst the most popular as are office supplies and services. Some existing franchises are even adding a mobile arm to their current businesses.
Before you jump in When considering a mobile business, it’s essential to do your research and understand the factors unique to mobile franchises. Be sure to carefully consider whether your desired business is a good fit for you. Like any business, your mobile business will flourish when it ticks three necessary boxes for the customer: quality, service and price. Without a shop for potential customers to wander in to, the quality of your work will be the main
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drawcard. You may decide that some extra training or experience would help before you branch out on your own. Do you have the personality to build and foster customer relationships? Depending on the type of work you do, repeat business could be your primary income, and customers return to where they feel valued. Identify any other challenges you might face and what you could do to overcome them.
Due Diligence Franchisors are required to provide you with several documents and details related to the franchise, and it is your responsibility to ensure you have fully understood them. Examine the franchise’s financial health and see if it lines up with your expectations. Contact previous and current franchisees about the business, the franchisor and any issues they encountered. Double-check your assumptions will pan out as you expected. Consider specialist business and legal advice. Do your homework thoroughly and keep records in case there are issues down the track. You don’t want to find out you have to generate all your own leads after you’ve laid down your hard-earned cash. A fully informed decision is likely to be far more successful and rewarding in the long run.
“Some franchises organise their franchisees into areas or zones to ensure equality in their customer base. Make sure you are clear about where you can and cannot work/service.”
Territories Some franchises organise their franchisees into areas or zones to ensure equality in their customer base. Make sure you are clear about where you can and cannot work/service. Your Franchise Agreement will explain whether you have an exclusive territory or not, where you are permitted to market your business and any other exclusions and rights you have. Be sure to understand everything in this document before you sign up.
Research Owning your own business doesn’t necessarily mean every dollar you earn is yours. Find out what fees and other costs are involved in the franchise you are considering and don’t forget running and maintaining your vehicle. Some are initial payments, and some will be ongoing. If you’ve worked for a salary,
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your tax requirements could be quite straightforward. Taking on your own business means knowing what your reporting obligations are—Check-in with your trusted accountant about franchisespecific requirements. There are also potentially very different insurance needs. You want adequate coverage if you are working on private dwellings or at the very least, income insurance if the business would not be able to run if you were sick or injured.
Go for it If you value your freedom, have a marketable skill and are driven to succeed, then a mobile franchise may be just the ticket.
Look out for our next special feature: food & franchising
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Expert Advice: Scott Marr | Founder and CEO | Koala Insulation
Why 2020 is the year to invest in a mobile franchise Let’s face it: 2020 is not going exactly as we all planned it. What was supposed to be a fresh start to a new decade was completely turned on its head with the coronavirus pandemic. It’s taken significant effort for all of us to acclimate, but not all is lost: amid the pandemic lies unexpected opportunities.
For many of us, the past few months have been a time of reflection and taking note of what’s important in life. One of those important things, especially for folks whose livelihoods have been impacted, is the opportunity to take control of one’s career. There are many franchises that will come out of the pandemic stronger than before. One segment that’s slated for growth and presents a very strong investment opportunity in a post-COVID-19 world mobile franchising, or franchise concepts that can be run out of a home or vehicle. So, why is mobile franchising particularly appealing to today’s entrepreneurs?
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1
Mobile franchising is more likely to be recessionresistant Mobile franchising presents a great opportunity as it requires much lower overhead as compared to franchises with a storefront space. With less space needed and fewer operations, franchisees save money. And, you won’t have to pay rent for a location that is temporarily closed amid stay-at-home orders. A sad reality right now is that tens of millions of Americans have lost jobs. Investing in a franchise concept allows you to take control of your future. This can be your chance to set the tone of your career,
work for yourself and establish a legacy for your family – investing in a mobile franchise can give you these benefits for less of the cost. Those who may have fallen on hard times during the pandemic may also be thinking of how quickly they can get on their feet to support themselves and their families. Another great advantage of mobile franchising is that in most cases, it allows for a quicker ramp up time than a franchise with a retail footprint as there is not a need to hire (and pay!) several employees to run the location on a daily basis. Additionally, as you do not need to select a site and negotiate a lease, ramp-up time for a
“One segment that’s slated for growth and presents a very strong investment opportunity in a post-COVID-19 world - mobile franchising, or franchise concepts that can be run out of a home or vehicle.”
mobile franchise concept is significantly faster than brick-and-mortar. Plus, right now, the general population is not too willing to leave their homes – and we do not know how long this trend will last. Mobile franchising allows you to go to them. In many cases, mobile franchises allow for you to have minimal contact with customers. For example, at Koala Insulation we are able to go into our customers’ homes and often don’t have to even see the customers face-to-face with the digital and technology capabilities our franchisees have at their disposal.
2
Mobile franchising allows for flexibility
Mobile franchising offers much more flexibility and work-life balance than the standard brick-and-mortar franchise. Many people choose a mobile franchise because of the flexibility to manage a team from their home which allows more time to be with their family. During COVID-19, parents had to uproot their lives and change their schedules to educate and care for their kids 24/7. In fact, 42 percent of parents are worried that COVID-19 will affect their child’s education, according to Gallup. For a 9-5, full-time job, changing schedules to be with your children can be extremely challenging. Running a mobile franchise allows you much more flexibility, as you make your own schedule in many cases and can manage and operate your business from home as long as you have the right team members in place.
“Mobile franchising presents a great opportunity as it requires much lower overhead as compared to franchises with a storefront space.”
Scott Marr
3
Mobile franchising lends itself to more local brand exposure Since you are operating out of your home or vehicle, there is more of an opportunity to gain exposure through your mobile franchise. While traveling to jobs, you (or your team members) have the opportunity to get many eyes on your brand through a branded truck or vehicle. Additionally, since you aren’t paying an expensive lease every month, you may find yourself with more marketing dollars to spend locally and in creative ways, gaining even more exposure for your business. As the days go on, we’ve started to not only survive in our “new normal”, but actually adapt to it; many of us have found ways to make the most of the situation we are in. For Americans considering ways to take control of their career and future – especially when so many aspects in our lives are out of our control right now – mobile franchising presents an attractive option. Recession-resistant franchise concepts that offer flexibility and make financial sense will thrive post COVID-19. It’s certainly worth exploring! Scott Marr is the founder and CEO of Koala Insulation, an emerging insulation franchise serving residential and commercial customers. koalainsulation.com
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Expert Advice: Jed Ayres | Global CEO | IGEL
How this Global Pandem
Shift the Future of Re The concept of remote working started to gain notoriety within the last six years, as corporations such as Hilton, WilliamsSonoma, and American Express, have invested in this new approach to work. COVID-19 has accelerated this new model by revolutionizing the modern business
world, forcing companies globally to adapt to this new wave in employment. Current trends have proven the shift from a traditional workspace to a home office garners increased productivity in workers, higher employee performance rates, and stronger business engagement. Now that more and more professionals are partaking in a work-from-home model, many are wondering if the current health crisis has brought upon a new change in the business world. Jack Dorsey, co-founder and CEO of Twitter, has publicly notified staff of his decision to allow them to work from home permanently; that is if the employee chooses to do so. This will only be the
beginning of corporations announcing plans to shift their workers into a remote setting. Will the future of work become even more remote? For most, it already has.
The fidelity of the experience Though the advantages of remote working certainly seem to outweigh the negative, there will still be a period of adjustment in terms of roles and responsibilities. The fixation on where the work is done will become obsolete, with managers focusing more on the quality of their employees’ contributions. Managers will start to
“The idea of work is transforming from a traditional 9-5 office space, to a flexible and freeing mindset that proves once and for all – work isn’t a destination, but a way of life.”
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mic Will
emote Work measure their teams’ value, providing a meritocracy to invest in workers based on their talents, efforts, and achievements. Trust is another important component of the boss vs. employee dynamic, as leaders today will need to instill a higher level of confidence in their department, relying more so on the outputs of their team, rather than their presence in an office. These enhanced relationships will greatly impact personnel and their ability to not only adapt, but to learn more efficiently. Remote training will become more readily available, providing guidance in time management, assisting with adjustment to modern technology, and boosting communication skills amongst the entire team. This is a profound advantage for both the remote worker, as well as the organization. Remote working and training won’t be the only change in the modern world, as hiring remote workers will become increasingly popular, focusing on workers’ output rather than their zip code. Individuals from all over the world will have ample opportunity to land their dream job without the challenges of re-locating or long commutes. In turn, this will benefit companies as it broadens the pool of talent, with fewer restrictions on location, and more focus on the candidate.
Disruption equals opportunity There are endless detriments to a statewide stay at home order. The restrictions on seeing loved ones, traveling, and even modest outings such as catching a movie are the grim realities of a global pandemic. While it’s easy to focus on the hardships, history has proved time and again that the darkest periods often bring about the most innovation. Wars have contributed to advancements in modern medicine,
and plagues have resulted in some of the most timeless works of art and literature. COVID-19 will surely be no different. The rise of starting a home business or franchise will surely flourish as individuals will hone in on their hobbies and passions and look towards creating a business from their joys. Entrepreneurs, notoriously resilient in nature, will ultimately prosper through times like these, taking creative control on new ideas, start-ups, and crafts.
The impact of customer relations Zoom and other video conferencing platforms have changed the core of business communications for good. Sales reps and professional home services have dramatically changed the ways in which they connect with customers, offering digital tutorials, servicing, and follow up opportunities. Businesses that once relied on travel for client relations can now double or triple their networking efforts by utilizing technological services such as Zoom, or traditional phone conversations. This has proved to not only save a tremendous amount of money in travel fees but has opened a time portal, allowing for more opportunities in one day to connect and build relationships than in the past. Omitting the need to see a client face-to-face has still produced budding professional rapport without the expenses and time restraints.
Technology will only enhance from here With social distancing put in place, companies that offer home servicing to set up routers, cable and internet, and more, will shift focus on how they build their equipment. The future of TV streaming and Wifi will rely on technology that is simple and secure yet provide high
Jed Ayres
“Individuals from all over the world will have ample opportunity to land their dream job without the challenges of re-locating or long commutes. In turn, this will benefit companies as it broadens the pool of talent, with fewer restrictions on location, and more focus on the candidate.” performance. Other avenues to consider are industries that rely on high-tech servers, privacy and security, and artificial intelligence. With the many expected changes set to revolutionize the modern workplace, a post-COVID-19 world, though uncertain, provides a wide array of opportunities, room for growth, and excitement for the future. The idea of work is transforming from a traditional 9-5 office space, to a flexible and freeing mindset that proves once and for all – work isn’t a destination, but a way of life. As Global CEO, Jed Ayres leads IGEL’s seasoned team of executive leaders as the company works to align with the world’s most prominent cloud providers to transform end user computing by simplifying and securing the clouddelivery of all needed applications and resources. Ayres brings more than 20 years of technology experience to IGEL and has a wide range of industry experience across workspace management, virtualization and mobility.
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Expert Advice: Jeff Brazier | VP of Franchise Development | Kiddie Academy Educational Child Care
Why Now is
a Good Time to Invest in a Franchise
â&#x20AC;&#x153;COVID-19 has abruptly impacted businesses on a large scale and small business owners are forced to adjust as best they can. This is when having the large support system that a franchise concept offers is most valuable.â&#x20AC;?
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The old adage in franchising is: “You are in business for yourself, but not by yourself.” This has never been a more important variable in the world of business than it is today. COVID-19 has abruptly impacted businesses on a large scale and small business owners are forced to adjust as best they can. This is when having the large support system that a franchise concept offers is most valuable. From lender relationships and navigation of the Payment Protection Program, to operational and marketing support that can help pivot your business in a time of change, the franchise comradery is crucial to the future viability of a franchisee’s business or businesses. Fortunately, and unlike most new business landscapes, this support comes with the territory. Along with this wide system of support, there are several other timely advantages that have recently come into play for investing in a franchise during the world’s current state. Here are just a few of these advantages:
Down Time With more time on everyone’s hands to conduct research, more folks have the ability to become an expert on franchising and dig into a potential franchise business opportunity. If utilized to their advantage, this time frame will allow a prospective franchisee to learn more about the business of franchising and how it is engaging customers. It is also a good time to connect with other franchisees virtually to learn how their franchisors might be helping them in this time of need. This will give a prospective franchisee a good understanding of how they may be treated when faced with, and how to navigate, any unforeseen challenges that come during their time as a business owner.
“With more time on everyone’s hands to conduct research, more folks have the ability to become an expert on franchising and dig into a potential franchise business opportunity.”
Great Rates For those with good credit, strong resources and a solid franchise concept, today offers a chance to obtain some very favorable rates. The banking industry has been impacted by the workload from the Payment Protection Program but once the dust settles, they will be looking for opportunities to lend to new franchisees with rates many have never before seen. That could be you!
Real Estate One of the biggest elements to start considering is the real estate market. Location has always been an important factor in the success of a business and now there could be many more opportunities to take advantage of in terms of real estate. Costs have risen over the last few years, but now may start to decrease in price and increase in advantage when you are signing a long-term lease or acquiring a piece of land or property.
Struggling Job Market These days, everyone knows at least one person who has recently been furloughed or lost their job. That said, the ability to create new jobs is one that is not to be ignored. Capitalizing on the recent shift in business and economy in the way of franchising could eventually give others the opportunity for employment. If you have the means to simultaneously benefit yourself and others, wouldn’t now be the best time to do so? After reading thus far, you may feel like your decision should have been made yesterday. While you consider tapping into the benefits the current economic state offers and beginning the process of investing in a franchise, the important thing to keep in mind is that time is still on your side in the long run. For most franchise concepts, you will not be opening your doors the day after you sign your
Jeff Brazier
franchise agreement. Rather, you will begin the development cycle, which will take several months to a year (and beyond, in some cases). This time period will allow you to get through the current climate at a steady pace, learn how the world of business will pivot and grow by the time your doors are open and get prepared for your future as a successful business owner. In this time where having control over your future, or even your present, seems like a distant reality, acquiring your very own business will grant you a sense of ownership that goes beyond the current state of things. That is something you simply cannot put a price tag on. Jeff Brazier joined the Kiddie Academy franchise development team in 2016. In his role as Chief Development Officer, he works closely with franchise candidates to guide them through our franchise discovery process. Jeff has over 16 years of business development experience. Brazier began his career in the sports industry, with an emphasis on baseball, where he transitioned into business development. Jeff holds a BS from Towson University and MS from California University of PA. franchising.kiddieacademy.com
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women in f ra nchising
Melanie Parker | Senior Vice President | BELFOR Franchise Group
â&#x20AC;&#x153;A strong foundat support from other fran
Leading in a Male -Dominated Industry:
Tips for Females in Franchising Franchising USA
tion of knowledge and resources as well as nchisees will help any woman start and run an effective and profitable franchise.”
Finding a career that offers both flexibility in work schedule and financial security is difficult to obtain in any industry – similarly, an adjustable schedule and workflow is often an unachievable desire, especially among women. Franchising is uniquely one of the few industries that offers both the ability to own a personalized business and provides the resources necessary for success, which is favorable to females who may be juggling any number of family or nonwork-related priorities. As such, the franchising industry has seen an increase in women interested in pursuing opportunities over the past few years. Many females find value in the skillsets and traits that diversify their work in the industry. They also find strength in network and support groups that help them gain knowledge and industry insights to excel in their line of work. While there are many benefits to service-based franchising, operating a small business of any kind is not easy. Running a successful and profitable franchise takes time and achieving work-life balance sometimes requires the willingness to put in extra work. To help address some of these challenges, BELFOR Franchise Group (BFG) provides strong networking opportunities, viable
resources and ongoing technical training so that female franchisees can continue to build their skills and make their footprint. Operating under the established BFG umbrella, BFG owners get entrepreneurial experience along with the support of a reputable brand with numerous franchises across the U.S. and the globe. For women who are thinking about opening a franchise or have just started on their entrepreneurial path, here are a few tips on how to succeed as a female franchisee.
Identify unique strengths It’s no secret that women have distinctive skill sets and traits that differentiate them from men in any industry or role. Working in the male dominated field of franchising can be challenging, but the ability to connect with customers by demonstrating emotional intelligence and compassion is what sets many female franchisees apart. Take for example Carol Tippett, owner of HOODZ Clackamas in Oregon, whose work in a male-dominated industry has brought out her leadership skills and traits such as commitment, integrity, and honesty. Her clients have been surprised to see a female at the reigns of a servicebased franchise, but her demonstrated knowledge and proven ability to provide quality services has garnered confidence from customers and new business.
Knowledge is key As you start or look to grow a franchise, it is important to evaluate your businesses’ successes and failures as well your own as a leader. Knowing your business inside and out will help you to understand your customers and how to market them. For Patty Clisham, owner of DUCTZ of West St. Louis, continuing to build her business expertise has been key to her success in the air duct cleaning franchise industry. She says that fellow franchisees are often the best resource because they have seen many unique, real-world
situations in the field that are not always addressed in training.
Grow your network In addition to tapping into the foundation of support that comes with operating an established franchise, an important piece in maintaining and growing a business is networking alongside other owners. A great first step in building your support system is to attend a networking event, not only to build relationships but also to learn best practices and discover shared experiences. Developing an inner circle with support and collaboration from family, friends, employees is beneficial for overall success. Within our organization, a popular initiative started with an in-person meeting that transformed into a Facebook group. This virtual support group allows female franchisees to actively encourage each other and share business practices that they’ve seen success with on a daily basis. Great relationships will go a long way in any business and especially help womenrun franchise cleaning businesses be successful. As more women seek entrepreneurial opportunities, it is important that they are confident in sharing the value and expertise they can bring to the franchising industry. While starting a business is not for everyone, female franchisees are able to develop a balanced work and life that works for themselves and their employees. A strong foundation of knowledge and resources as well as support from other franchisees will help any woman start and run an effective and profitable franchise. Melanie Parker is a Senior Vice President at BELFOR Franchise Group, a leading name in restoration and services franchise opportunities which operates franchises including 1-800 WATER DAMAGE, Chem-Dry, Delta, DUCTZ, HOODZ, N-Hance, PACKOUTZ and Z PLUMBERZ. For more information on BELFOR Franchise Group, visit www.belforfranchisegroup.com
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ex per t advice
Charles Bonfiglio | CEO | Tint World
Consis Messa
Calms F Uncertai
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Clear, consistent brand messaging has always been important, but the COVID-19 pandemic has made the need for it more urgent than ever.
stent aging
Fears in in Times
It’s been a longstanding best practice for brands to stand for something, and to communicate clearly to every stakeholder, from employees to customers, the culture and lifestyle that brand represents. But now, with the uncertainty and fear that some feel today, consistent brand messaging has taken on an even more vital role. In the best of times, inconsistency in messaging and product between franchise locations makes customers feel uncomfortable. Especially now, customers are actively looking for something that feels normal, something that they can count on and enjoy. For the people within your organization, consistency gives them faith in your leadership and the courage to keep going. A proactive, forward-thinking franchise leader will identify this need and work with their complete team to ensure consistency throughout the network. Here are some ways to rise to the challenge.
Identify the Needs If there’s one thing that we’ve learned during this time, it’s that everyone in an organization handles a crisis differently. Some are pessimistic, focus on the negatives, and get scared about the future. Others want to move forward with business as usual. It may be harder to lead your franchise with these personalities amplified, but you have to get everyone on the same page.
“To ensure that your brand message stays consistent, go over the top with communication within your organization during this time. Use all communication channels: emails, phone calls, social media, video meetings, even field visits if you can.”
Charles Bonfiglio
Don’t forget, both of these perspectives are important to listen to. Both have valuable perspectives and can help you create a safe and prosperous path forward. Start by listening to your team, make them feel heard, and integrate their perspectives to find a clear message and even an upside to the situation. Your customers also have unique needs during this time, and you have to carry a consistent brand message to all of them. Some just want to continue as usual. They want to buy things and have fun activities to keep occupied with. They want to see businesses proceeding without fear of the pandemic. Others are concerned about cleaning and social distancing, and patronizing businesses that go above and beyond to put into practice the latest recommendations from the CDC. Remember that every market is different, so it’s important to tailor your message accordingly in a way that best resonates with them. Figure out the best way to communicate with all the types of people during the pandemic, making them feel safe, comfortable, and happy to do business with your franchise, no matter where they are in the country.
Boost Communication To ensure that your brand message stays consistent, go over the top with communication within your organization during this time. Use all communication channels: emails, phone calls, social media, video meetings, even field visits if you can. Weekly or even daily, get location
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ex per t advice
Charles Bonfiglio | CEO | Tint World
owners in touch with headquarters staff, each other, and even the CEO. Inspire them to grow, be healthy and stick with the company’s values. Keep them focused on a future that will be brighter than today. For your customers, make sure everyone can find the information they need easily on whatever platform they choose. Give them store updates, safety information and more on your website, on email lists and via social media. Ramp up e-commerce options. Keep making it easy to do business with you.
Invest in Consistency Don’t make your location owners go it alone right now, or they will find their own way and possibly segment the brand message. Get a consistent playbook of processes together for use during the pandemic. Invest in branded signage, and make sure location owners have access to the right products and supplies. Continuity and constituency are key. Take lessons learned from every location. Some locations are turning in record sales, and some may be struggling a little more. Share the success stories, not just what
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“In the best of times, inconsistency in messaging and product between franchise locations makes customers feel uncomfortable. Especially now, customers are actively looking for something that feels normal, something that they can count on and enjoy.”
they’re doing, but how they’re doing it, so others can integrate those strategies. In addition, this is a great time to add new products or services that fill a need during the pandemic. This will add a new revenue stream for those who might be struggling, letting them see a silver lining and focus on success.
Look to the Future I don’t like the phrase “new normal,” even though it’s everywhere right now. The path ahead isn’t something that will just happen to us, it’s something that we will choose. Focus now on assessing the best practices you need to gear your team up for the growth you choose. Figure out how to leverage what you have into a position of growth and project three months, six months, and a year down the
road. Right now, create a playbook for your organization based on those goals. Get everyone on the same page and find the upside of the situation. Your organization might come out better than ever before. Charles Bonfiglio is president and CEO of Tint World®, an award-winning franchised provider of automotive, residential, commercial and marine window tinting and security film services. With Automotive Styling Centers™ in the U.S. and abroad, each franchise location houses approximately 20 profit centers, ranging from instore accessory installations, to off-site sales and installation of residential, commercial and marine window tinting and security films. To find out more, please visit www.tintworld.com and www.tintworldfranchise.com
Franchise Opportunities Available. Partner With A PROVEN Brand.
OWN YOUR TUFFY TODAY! Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy Tire & Auto Service Centers Franchise and Operations Team. We provide our franchisees with a proven operating system, and as a result, our franchisees have played a key role in the ongoing success of Tuffy. Our value proposition includes (but is not limited to) the following: • Over 45 Years in Business. • State of the Art Management, Sales & Technical Training. • Comprehensive Marketing & Advertising Programs. • National Vendor Partnerships. • National & Local Support. • Powerful Brand Proposition. • Strong Business Model. • On-going Research & Development.
AUTOMOTIVE EXPERIENCE NOT REQUIRED! Tuffy is looking for customer focused, ethical business owners. Our franchisees come from many different walks of life. A background in auto repair is not needed to run a successful Tuffy Tire & Auto Service Center, but can be helpful.
CONTACT US FOR MORE INFORMATION:
800-228-8339 www.TuffyFranchising.com
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Veterans in Franchising june 2020
www.franchisingusamagazine.com
assisted living locators franchise ideal career move for veterans
empowerment to do it all
business owner and active military member
franchising advice from a national guard veteran
why military personnel and family-friendly franchise concepts make a great fit Franchising USA
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
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V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t june 2020 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com
Contents 50 Cover Story: Assisted Living Locators
54 Profile: Franchising Advice from a National
Franchise â&#x20AC;&#x201C; Ideal Career Move for Veterans
Guard Veteran
56 Have Your Say: Empowerment to Do it All -
57 Have Your Say: Why Military Personnel and
Business Owner and Active Military Member
Family-Friendly Concepts Make a Great Fit
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cover story: Assisted Living Locators
Assisted living locators franchise ideal career move for veterans
For those looking to transition out of the military and into business ownership, Scottsdale, AZ- based Assisted Living Locators offers the support veterans need to go into business for themselves. Franchise owner Jasilika Davidson, herself a veteran Supply Specialist with the South Carolina National Guard, says joining Assisted Living Locators has been fantastic. “This is the best decision I’ve ever made for my career as a veteran,” she said during a recent interview from Columbus, OH, where her franchise is based. Veterans have the level of discipline required to be business owners, Davidson says, and Assisted Living Locators provides the support veterans need to get started in the senior care industry.
Franchise owner Jasilika Davidson, herself a veteran Supply Specialist with the South Carolina National Guard, says joining Assisted Living Locators has been fantastic. “This is the best decision I’ve ever made for my career as a veteran.”
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The franchise owner recalled that in basic training, everyone had a “battle buddy” and with Assisted Living Locators, the other franchisees act as battle buddies for one another because they are always pushing each other to perform better and brainstorming new ideas to improve their businesses. Franchisees are also given a blueprint to follow for success, making it easier to run the business.
“People often join the military because they want to give back in some way, Davidson noted, and giving back is exactly what they do with Assisted Living Locators. Giving back to seniors was an important consideration for Davidson when she and her husband were looking for a business opportunity.”
People often join the military because they want to give back in some way, Davidson noted, and giving back is exactly what they do with Assisted Living Locators. Giving back to seniors was an important consideration for Davidson when she and her husband were looking for a business opportunity. A franchise recruiter told Davidson’s husband about the opportunity and he passed it along to her. At first, she was skeptical. “I didn’t even know there was anything like this that existed,” she said. But, after researching it and meeting with the franchise, she knew it was the right fit for her. Davidson and her husband started the process of researching and buying their franchise in November of 2018 and by February of 2019, they had purchased it and started their training in Arizona.
Perfect Fit Assisted Living Locators basically act as agents who connect families with senior care facilities. Families contact the
company and explain what type of facility their elderly family member needs. Then, the company’s assisted living consultants -the franchisees -- go through their database of local assisted living facilities to find the best match for the senior in need. The franchisees walk the families through the process of comparing facilities and make a recommendation to the family, who are ultimately the ones who choose the facility. The service is free for the families, with the franchisee getting paid by the facilities when a senior is matched with them and moves in. Currently, the business has 140 franchises in 36 states and the District of Columbia. It is this level of caring and compassion for seniors that drew Davidson to the company. She was partially raised by her godmother, who is now in her 80s and is living with dementia and needs the type of care that Assisted Living Locators helps people to find for their loved ones. The fit was perfect for her.
After many consultations and weeks of comprehensive training, Davidson and her husband opened their franchise, but the support didn’t end there. They had regular weekly business coaching sessions for four months after their five-day onsite training in Scottsdale, AZ. After initial training, they receive a two-day onsite visit in their franchise territory by the Director of Corporate Training, followed by regular weekly follow up calls. The new franchisees also have access to corporate meetings and weekly company sponsored webinars to complete their transition to the profession.
Supporting Seniors The support that Assisted Living Locators offers to seniors doesn’t stop once they have found an appropriate home for them. The company is dedicated to helping seniors beyond that, especially during the COVID-19 epidemic when many seniors are feeling increased isolation. The company had a franchisee in Connecticut who donated cash and 35
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V e t er a ns i n Fr a nchisi ng
cover story: Assisted Living Locators
Retired U.S. Army Colonel Tim Hodge, a senior care advisor for Assisted Living Locators in San Antonio, T
“Assisted Living Locators had a franchisee in Connecticut who donated cash and 35 iPads to help connect seniors with their families who they could not see in person during this time.” - Angela Olea, Assisted Living Locators CEO
iPads to help connect seniors with their families who they could not see in person during this time, Assisted Living Locators CEO Angela Olea said. Another franchisee in Omaha, NB, had gathered volunteers to decorate the outside of seniors facilities for Easter. Davidson herself visited a number of senior facilities in her community and delivered roses for Mother’s Day.
Supporting Veterans Olea also outlined how Assisted Living Locators is doing its part to honor veterans during the pandemic.
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“Our veterans, no matter how much time they spend in uniform, devote some or all of their lives looking out for us. It’s time we help take care of them,” Olea said. “This Memorial Day, large services and gatherings will not be possible, but the true meaning of this day lives on through the contributions of our senior care advisors, many who are veterans.” Retired U.S. Army Colonel Tim Hodge, franchisee and senior care advisor for Assisted Living Locators in San Antonio, TX, is a member of the “Defense Gang,” a group of retired colonels who attend the funerals of homeless veterans.
Dustin Baker, a senior care advisor for Assisted Living Locators East Valley and an Iraq veteran, has supplied over a thousand N-95 masks to protect healthcare
Dustin Baker, franchisee and senior care advisor for Assisted Living Locators East Valley and an Iraq veteran, has supplied over a thousand N-95 masks to protect healthcare workers in veterans’ homes and senior living properties. Davidson also does her part to honor the veterans she helps. Last Veterans Day, for example, she brought the veterans in her community cakes with “Happy Veterans Day” to show appreciation for them. It’s this spirit of giving back to veterans and seniors in general that drew Davidson to Assisted Living Locators. The level of support and guidance offered by the franchise makes it an ideal fit for anyone who is looking to transition out of the military and enter a business that gives back to the community. www.assistedlivinglocatorsfranchise.com
V e t er a ns i n Fr a nchisi ng
have your say: Carol Vaillancourt | JDog Junk Removal & Hauling
Franchising adv
from a National Guard Vet turned junk removal fra “Junk removal might be what I do, but that’s not what pulled me into the JDog franchise system. Rather, I was drawn to the opportunity by the mission behind the work.”
the opportunity by the mission behind the work.
Veterans serving Veterans
When we meet someone for the first time, we usually find out within the first five minutes of conversation what the other person does for a living. We’ve been trained to ask people what they do, but a more profound question to ask would be, “Why do you do it?” The “why” will almost always spark a more interesting conversation and a deeper connection to the person you’re speaking with. As the owner of a JDog Junk Removal & Hauling franchise, I’m often asked if owning a junk removal business was something I aspired to. The answer is a resounding no. Junk removal might be what I do, but that’s not what pulled me into the JDog franchise system. Rather, I was drawn to
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JDog Junk Removal & Hauling promotes business ownership by Military Veterans and Military family members. As a Veteran myself — 16 years (and counting) as a soldier, currently serving as a Logistics Officer for the Army National Guard — I love that their mission is to reduce the Veteran unemployment rate. I began working for a franchise owner who showed me how he empowered Veterans through meaningful employment. With our shared military background and appreciation for standard operating procedures, we built a community and a camaraderie that mirrored what we each had when we served. We also had the opportunity to preserve the environment by keeping up to 80% of what we collected out of landfills. Through this diversion, we provided Veterans and others in need with valuable household goods or clothing they couldn’t otherwise afford. In my mind we were winning on all fronts — earning a living, helping the environment, serving Veterans, and contributing to the less privileged among us. Talk about purpose. After learning the ropes for a few years, I decided to start my own franchise, opening up a new territory in Ocean City,
Maryland. In just over six months of business, we’ve found charities to partner with, including Atlantic General Hospital, the ReStore, and Coastal Hospice. And we’re hoping to hire more Veterans to our crew. For me, the Veteran mission and environmental focus of JDog was a natural fit, and as a franchise owner, I’m promoting that purpose every day. But there are a lot of good franchise models out there to consider. The takeaway is to find a mission you’re passionate about and to serve with purpose. Then, it won’t feel like work.
Finding a business model that works for you Franchising offers several benefits and advantages over starting an independent business. When considering franchising, it’s important to research the various organizations and franchise models. Some franchises offer a strict structure where no matter the location, you offer the exact same product. For example, you can expect your McDonald’s hamburger to taste the same in Maryland as it does in California. Other franchises are less rigid, providing a loose framework and guidelines to work from. Only you know what would work best with your background, education, knowledge, and lifestyle.
vice
teran nchisee If you have ever heard the saying, “every business is a marketing business,” franchises are winning at this. The brand recognition you have the moment you open your franchise doors puts you immediately ahead of an independent company. Additionally, the support and training you receive from the franchisor may prevent costly mistakes many business owners make in their first years in business. Funding and sourcing equipment are a major pain point for many new businesses, but as a franchise owner you may have access to these resources based on your affiliation with the franchise. You’ll also benefit from the network of other franchise owners you can collaborate with and learn from as you run your business.
“For me, the Veteran mission and environmental focus of JDog was a natural fit, and as a franchise owner, I’m promoting that purpose every day.”
Advice from someone who’s been there My biggest piece of advice as you explore the franchising world is to not box yourself into an industry. Junk removal was never on my radar. My education and background didn’t lead directly to it, yet I’ve found so much fulfillment and success in this career. At the end of the day, what you do is not as important as why you do it. We all need to make a living and feel good about how we do that. I’m proud to say I own a JDog Junk Removal & Hauling franchise, and I’m living proof that anyone can be successful in any business. Carol Vaillancourt is the owner of JDog Junk Removal & Hauling Ocean City, MD and a Logistics Officer for the Army National Guard. www.jdogjunkremoval.com
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profile: Mosquito Squad
Empowerment to do it all:
Business Owner and Active Military Member Being in business for yourself leads to endless opportunities and Capricia Turner can do it all. Finding a worklife balance especially with two careers can be difficult, but many, including Capricia have found a way to make it work. With a seasonal franchise, this veteran continues her role in active duty and quality family time. Since owning a Mosquito Squad franchise, Turner found a way to work for herself, but not by herself, and make time for all that she loves to do.
Transition into Business A 20 year old veteran and active duty Air Force member for the National Guard, Capricia Turner first joined the Air Force in 2000 with her husband joining soon after in 2001. Capricia’s husband, Ethan Turner, is also an active duty Air Force member who serves as an Aeronautical Guard. Used to serving the nation through their active duty, the husband and wife duo decided they wanted to mirror the same efforts in their local community, so they went on a quest to find a business that could do just that. Together they decided to
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get started with a new career business for themselves by opening a Mosquito Squad franchise in Indianapolis, IN. The couple saw the attraction that Mosquito Squad franchising brought to the table through the company’s tools and community network that are put in place to support new small business owners along their journey. Capricia was also drawn to the similarities between being a franchisee and in the military. With both careers being run on being part of a team and great support, the new business owner was easily able to adapt to the structured system of the franchise world. Switching gears to focus on her business career, Capricia opened Mosquito Squad of Indianapolis in 2013 where she owns the greater Indianapolis market. Prior to opening her franchise, Capricia helped soldiers prepare for deployment and find jobs in her local communities. With her Master’s in Business Administration in general business, 29-year-old Capricia was ready to take on being her own boss. Ethan joined as well to support her business and owns 49 percent of the company. When opening the franchise, Capricia had two daughters – one who was three months old at the time and the other who was one year old.
Mosquito Squad, Turner was deployed in 2018 to Afghanistan while the company was left in capable hands, as Ethan helped run the business. Loving the seasonality of the mosquito control business, Capricia found balance between raising her kids, running a business and maintaining her status in active duty. Being able to empower her kids by being a female business owner, as well as an active military member, her desire to show her young daughters that being the boss is possible has motivated her to build her Mosquito Squad business. Capricia is setting the bar high as to what an individual is capable of achieving and has been successful at growing her Mosquito Squad franchise from one location to three and now serves 1,100 customers with 14 staff.
You Can Do It All
Franchising fits perfectly for a veteran as it provides structure with operation manuals to guide franchisees to run their own business. The flexibility of the franchise allows Capricia to be able to do five to six weeks a year on active duty with the National Guard. Capricia recognizes the parallel amongst both the franchising and military careers and contributes the strong system and high expectations she’s set for her technicians to her success with Mosquito Squad.
This veteran continues to wear more than one hat with juggling being a mother, Army National Guard member, business owner and so much more. After just a couple of years of being in business with
Capricia see the corporate staff as her greatest and most valuable employee. As a franchisee paying for franchise fees, she has access to multiple resources that can be utilized for the business to continue
â&#x20AC;&#x153;With a seasonal franchise, this veteran continues her role in active duty and quality family time. Since owning a Mosquito Squad franchise, Turner found a way to work for herself, but not by herself, and make time for all that she loves to do.â&#x20AC;?
to advance each step of the way. With franchising opportunities comes business models, marketing tools, a network of other franchisees to collaborate with and so much more. As an individual that prefers structure, she sees this as a great investment to guide the small business. She believes that others running a business from on their own pay much more for external support and not get the same results. Finding what she loves to do and implementing it in the next project she sets her eyes on has led to two career paths that Capricia has learned to juggle. Mosquito Squad has supplied their franchisees with a system to succeed and the flexibility to fit their lifestyles. Celebrating seven years of franchising with Mosquito Squad, Capricia continues to take the opportunities and flourish with growth. www.mosquitosquad.com
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have your say: Taher Taher | Kona Ice
Why Military Personnel and Family-Friendly Franchise Concepts Make a Great Fit
Taher Taher (middle)
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Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning –” a mantra I’ve leaned into on many occasions during my career. Having been an active duty member of the United States Air Force for the majority of my adult life, I’ve always known that planning ahead is imperative to success.
for my life after the military – and during it. In May of 2016, I opened my first Kona Ice Truck in Buffalo, New York, where my family is originally from. Since I am stationed in Alabama, I manage Kona Ice of South Buffalo remotely with the help of my friends and family who are in New York. Although my family and I would like to move back to New York after my retirement, the rapid success of the Buffalo truck inspired me to open my second truck – Kona Ice of Northeast Montgomery – in Alabama in December 2016.
As a family man and owner of two shavedice trucks, I feel prepared to enter my postmilitary career path. But my confidence wasn’t built overnight – it took research, planning and finding the right fit to make it happen.
This summer, I will be retiring after 20 years in the military. Closing this chapter of my life is daunting, but already having three years of successful business ownership under my belt has made me excited for the next phase of my life – a feat I would not have accomplished without the proper planning all those years ago.
Setting Yourself Up For Success
Why Kona?
In 2013, I came to terms with the fact that my time with the military would eventually come to a close. It’s always been a fear of mine to feel lost and misguided once I retire, and to combat this, I began researching businesses I could get involved in years before my anticipated retirement. As a father to three young boys, I was determined to secure a post-military career that would both accommodate the skill set I had collected during my years in the Air Force as well as support my family. My mission focused and highly motivated attitude led me straight to franchise concepts, as franchising is often an excellent fit for active military personnel and veterans who are searching for their next career path. After three years of thorough research, I concluded that the family-friendly philanthropic food truck franchise Kona Ice would be the perfect fit
Similar to the military, an established franchisor like Kona Ice has proven processes in place in order to lead their team to success. This appreciation for following procedures and approaching tasks systematically is a main reason why veterans are able to smoothly transition from their military background into franchising. For me, a family-friendly concept with proven systems like Kona Ice is the perfect fit. The trucks are a staple within each community the brand serves, attracting fans with the familiar sound of Calypso music and the colorful design of the truck. What’s more, Kona Ice allows me to give back to my community through philanthropy – an aspect of the franchise that I was immediately drawn to. Through neighborhood events, I am able to donate a portion of my profits to local schools, sports team, community organizations
“It’s always been a fear of mine to feel lost and misguided once I retire, and to combat this, I began researching businesses I could get involved in years before my anticipated retirement.”
“As a family man and owner of two shaved-ice trucks, I feel prepared to enter my post-military career path. But my confidence wasn’t built overnight – it took research, planning and finding the right fit to make it happen.” and nonprofits. As a soon-to-be veteran, the thought of bringing smiles to my neighborhood one cup of shaved ice at a time makes me feel like I am still impacting my country in a positive way. However, Kona Ice also provides a refreshing change from the intensity of the military because of its simple business model. As a franchisee, I have the flexibility to choose which hours I work and the events I attend, allowing me to have more time to spend with my family. Even while working, I get the opportunity to engage with community members of all ages and bring joy to my neighborhood with every turn my truck makes. After the military, it is comforting to work with a fun, lighthearted concept like Kona Ice.
Looking Ahead As I approach retirement, I am grateful for the core values and strong work ethic that being a part of the Air Force has instilled in me. My experiences have taught me to not be afraid for the future, but to welcome it with open arms. My sons have always been eager to tell their friends that their father serves in the Air Force, and it’s great to see their enthusiasm. However, it’s encouraging to see that they’re twice as thrilled to tell their friends that their dad drives around town in a Calypso-themed shaved ice truck. Taher Taher is an active duty member of the United States Air Force and the owner of Kona Ice of South Buffalo and Kona Ice of Northeast Montgomery. He currently resides in Montgomery with his wife and three sons.
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NOBODY GETS TO THE TOP BY ACCIDENT! We advise many of the top franchise owners in the world. You can get acces to the very same resources that build their empires at no cost!
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Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them. Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences. Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,
Business Finance Depot
repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development. If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking. For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: www.assistedlivinglocators.com
Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.
Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley
caring transitions
with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.
Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing
Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.
Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com
We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.
With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.
Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com
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Excellent for branding and recognition.
A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website. Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.
Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad! To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
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fr a nchise & services di r ecto ry
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fr a nchise & services di r ecto ry
FirstLight Home Care FirstLight Home Care offers comprehensive, inhome, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance. FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation. The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy,
FranFund, Inc. An IFA supplier forum member and recognized as the #1 franchise funding supplier by Entrepreneur, FranFund, designs smart all-in-one funding plans that grow with franchise businesses. No matter where you are in your journey of business ownership – whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Through a personal and painless process, FranFund helps solidify your dreams of franchise ownership while positioning you for long-term success. We offer ongoing support and make sure you know all of your options for funding single units through multi-unit expansions
Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ. Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way.
including SBA loans, conventional lending, and retirement plan funding with a risk-free SafetyNet® option. By utilizing our franchise-specific pre-qualification tool and cultivating an extensive network of lenders who are franchise and small business-friendly, clients pre-approved by FranFund have a loan approval rate of 99%. We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction. Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com
our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise. Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups.
Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both
Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com
Global Talent Solutions (GTS)
attract, and connect franchisors with top franchise talent.
Founded in 2006, Global Talent Solutions (GTS) is the premier executive search, recruitment and talent acquisition partner to the franchise industry.
To learn more about GTS, visit www.gtsrecruiters.com www.facebook.com/pg/ GlobalTalentSolutions/about
With a systematic, candidate-centric approach to talent acquisition, GTS is able to identify,
www.linkedin.com/company/ global-talent-solutions/
Home Technology Handyman
We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets.
As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient. There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it. If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about! What exactly does a Home Technology Handyman do?
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& Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the babyboomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million. We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you. Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com
From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future! Contact Jack Beeckman at: Ph: 888-303-4191 Email: franchise@hometechnologyone.com Website: hometechnologyhandyman.com/franchise
International Franchise Professionals Group
IFPG to power their business. All of these individuals understand the value of being associated with IFPG.
The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.
The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together. Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.
Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the
If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.
Lifted
Lifted’s inventory exemplifies the brand’s serious commitment to quality products; but not without playful elements such as, the Lifted Candy Bar, where customers can choose from an array of CBD-infused sweets, treats and edibles. Lifted has an educational shopping experience where the sales team does not follow like a shadow, they lead as a guide. The aesthetics of the brand further lend themselves to the name with a sleek, modern FFE package and colors that are fresh and crisp. In every way, Lifted is truly an elevated experience.
Lifted, An Elevated Experience is a Hemp/CBD shopping experience. Stepping into the retail environment at Lifted, it only takes a few seconds to realize why the consumer’s needs are so readily met, as this is not the typical Hemp/CBD shopping experience. The space is laid out in such a way that the flow lends itself to making the most of the square footage - which is modest, by some retail standards and yet, is comfortable and inviting; creating ease and efficiency for hemp/CBD consumers of every experience level. This design also reinforces Lifted’s respect for the consumer’s time, as well as their own.
Nathan’s Famous, Inc. NEW YORK IS ALWAYS A GOOD IDEA, which is why - after over 100 years as one of New York’s most famous restaurant brands - anyone can walk into a Nathan’s Famous Restaurant anywhere in the world and experience the best of the New York Casual Food scene. Universally regarded as the “Flavor of New York”, Nathan’s Famous’ menu focuses on four food pillars: World-Famous Hot Dogs & Fries; Premium Subs, including Angus Ribeye New York Cheesesteaks by Pat LaFrieda; Best-in-class, cooked-to-order burger with our proprietary Best Burger Pledge™, and Hand-Breaded Chicken and Onion Rings. Our restaurant system includes over 250 restaurants
pet wants Pet Wants creates fresh and all-natural pet food and delivers it to our customers on a monthly, subscription basis...that ensures the food is fresh for the pets and that you generate consistent and ongoing revenue streams. As a franchise owner, you will need to share this love of pets and their well-being. But no experience is needed. No matter if you start in your home, a small office or store, we teach you everything you need to know about operating and growing a successful pet food business.
PropertyGuys.com INC. PropertyGuys.com has created a marketing system that is transparent and includes a community of real estate professionals who are empowered through technology – providing the customer with a true endto-end experience. We have reconstructed how real estate is bought and sold. We’re NOT real estate agents or brokers, we’re something very different, something we believe is much better. We provide sellers with all the tools required to successfully and confidently sell their property on
Contact: Gary Gale Norris Phone: 336-477-3693 Email: admin1@liftedclt.com Website: www.Liftedclt.com
worldwide, with adaptable, locally sourced menus and prototypes. Nathan’s Famous branded products are currently distributed globally, including packaged hot dogs, hamburgers, french fries, onion rings and more. Our world-famous hot dogs are served in a multitude of outlets, including movie theatres, bowling centers, cruise ships, and casinos. And with more than 28 billion views worldwide of our cult-favorite Hot Dog Eating contest last Fourth of July, Nathan’s Famous’ claim to the cuisine and culture of New York isn’t just authentic, it’s proprietary. Contact: James Walker Phone: 516-338-8500 Email: jwalker@nathansfamous.com Website: www.nathansfamous.com
You just need a passion for pets, the drive for success and the ability to follow our proven operating system. In return, you will be rewarded with the great benefits of being a business owner. Bottom line, this is a fulfilling, financially rewarding and enjoyable “people and pets” business. Contact: Beth Boecker Phone: 513-331-3647 Email: bbboecker@strategicfranchising.com Website: www.petwantsfranchise.com
their own at a fixed rate, not a percentage of the value of the home. Ultimately, we help buyers and sellers avoid the high cost of commission by connecting directly. We have experience two decades of franchise success and along the way, have been honored with many awards and acclamations. Franchisees benefit from the knowledge and skill of our award-winning franchise system. Contact: Franchising Team Phone: 844-333-7017 Email: opportunities@propertyguys.com Website: www.propertyguys.com
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fr a nchise & services di r ecto ry
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fr a nchise & services di r ecto ry
Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling. We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.
SOCi SOCi is an all-in-one localized marketing platform built for multilocation businesses that allows them to post to social media networks, manage reviews, update online listings and deploy social media ads at scale, down to each location.
StretchLab Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is
Tuffy Tire and Auto In 1970, the first Tuffy Muffler shop opened in Detroit, Michigan. To keep up with changing times, we’ve changed and evolved too, from just a Muffler shop to an auto service center. Our service line up currently includes brakes, shocks, struts, springs, alignment, front-end, oil change, mufflers, tires, air conditioning, batteries, starting and charging, flush and fill, and C.V. joints. We take care of all your auto repair needs.
The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment. Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com
In times of crisis and changing business dynamics, SOCi empowers businesses to reach customers locally with urgent messaging that is relevant to current operations, offers, and opportunities. www.meetsoci.com
revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. Headquartered in Irvine, CA, StretchLab is backed by Xponential Fitness, a curator of popular boutique fitness brands. Contact: Martin Balcaitis Phone: (949) 326-9765 Email: martin@stretchlab.com Website: https://stretchlab.com
our franchisees have played a key role in the success of Tuffy. Tuffy, is looking for customer focused, ethical business owners. With over 45 years in business, franchisees are provided a value proposition that includes a state-of-the-art management, sales and Technical Training, comprehensive marketing and advertising programs, national vendor partnerships, national and local support, a powerful brand proposition, a strong business model and on-going research and development.
Helping our franchisees to operate successfully and meet the challenges of today’s marketplace is the top priority for the Tuffy® Tire & Auto Service Centers. We provide our franchisees with a proven operating system, and as a result,
Contact: Travis Mulligan Phone: 800-228-8339 Email: Travis@tuffy.com Website: Tuffyfranchising.com
Veterans Business Services
campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.
Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program. Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business. VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing
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Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states.
VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality. Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us
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Get the App “In order to attract the best possible match, you have to first position yourself in a compelling way that grabs their attention”
When you think of a successful franchise system, you may wonder how did they get it “so right,” or how did they grow so quickly, how are they so profitable, who are the people on their corporate team and why do they all seem to know exactly what to do and when to do it? These are among the list of questions I’ve frequently heard from franchisors throughout the years, so I set out on a mission to uncover the secret behind building and growing a successful franchise.
GLOBAL TALENT SOLUTIONS: THE FRANCHISE INDUSTRY’S
BEST KEPT SECRET Franchising USA
As I’ve dug into this fact-finding mission, I’ve discovered a couple of recurring themes. The most prevalent being that the Founders, CEOs and Presidents of the most successful franchise brands attribute their business success directly to having the right people on their team. So, with the success of your franchise brand hinged on the capability of your corporate team, how do you ensure that you’re hiring the right people, building the right team and have the appropriate org chart structure in place? For many of the fastest growing brands in franchising the answer – Global Talent Solutions (GTS).
What I Uncovered Global Talent Solutions (GTS) isn’t necessarily a household name in the franchise space and for good reason. For years they have been a closely guarded secret among top industry executives. Working confidentially behind the scenes, their client list and represented candidates is said to read like a “who’s who” of franchising, having built high performing corporate teams across almost every industry vertical including: QSR, Fitness/ Wellness, Home Services, Automotive and more.
There’s been a lot of buzz about GTS lately and its apparent impact on the franchise space, so to learn more I caught up with Michael Ruiz, Founder and CEO of Global Talent Solutions.
The Company Spearheading the Recruitment and Talent Acquisition Game
COV ER STO RY
COV ER STO RY
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G LO BA L TA L E N T SO LU T I O N S
A players, and apparently, it’s all in the approach.
Why Brands Need to Reconsider Their Approach Within franchising both small emerging brands and larger more established brands alike would be wise to reconsider their talent acquisition strategy if they’re $5.95 www.franchisingusamagazine.com currently going at it alone. For emerging brands, partnering with an experienced talent acquisition firm like Global Talent Solutions to assemble a corporate team with the appropriate experience and cultural fit from the get-go is an opportunity to quantum leap ahead of the competition. Thus, avoiding the painful (and costly) pitfalls of making a bad hire F R Aensuring NCH S EisEstacked S in theirVOL 08, ISSUE 7, JUNE 2020 while theI deck
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Simply, Global Talent Solutions, is the premier executive search, recruitment and talent acquisition partner to the franchise industry. For over 15 years, GTS has been a crucial component to building high performing teams; identifying, attracting and connecting franchisors with top talent and likewise connecting high-performing professionals with career advancement THE MAGAZINE FOR opportunities.
“As I’ve dug into this fact-finding mission, I’ve discovered a couple of recurring themes. The most prevalent being that the Founders, CEOs and Presidents of the most successful franchise brands attribute their business success directly to having the right people on their team.” “We’ve placed thousands of people in executive positions across numerous verticals. Our expertise lies in quickly identifying and attracting exceptional professionals into our clients’ organizations who would otherwise be inaccessible, for positions ranging from Executive Management to Middle Level as well as at the Board Member and Officer-Levels,” said Ruiz. As we’ve seen, GTS’ clients rave on about the caliber of executives it has placed at their companies and have even credited GTS with enabling their company infrastructures to support massive growth. They continue to create and maintain such strong relationships with the franchise
favor. Likewise, for larger established brands, it’s an opportunity to top-grade their current team with industry rock stars who can help them take things to the next level. As many may have learned, attempting to hire a team on your own or relying on referrals from colleagues can be very dangerous because you’re limiting yourself to a very small selection. What a lot of franchisors fail to see is the actual impact of having the right people on their corporate team. It’s much more than just filling a seat.
GLOBAL TALENT SOLUTIONS:
Ruiz emphasizes that you need people who can really move the needle, are a good
THE FRANCHISE INDUSTRY’S BEST KEPT SECRET
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Generations in business Families succeed together. Since its founding, the Subway® brand has valued family. The past 54 years would not have been possible without help from our world-class Franchise Owners, Business Development teams and their families from around the world. See how far the Subway® family can lead you. Your new opportunity is available now.
Thank you to all the families within the Subway® team, including the Daltons, the Grewals and the Hammonds. Franchising USA
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