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VOL 06 ISSUE 03 march / april 2012






$4.95 (AUD), $6.95 (nz) inc. gst.





D T Take control of your future... ...and be your own boss. Fastway Couriers now has a number of exciting opportunities to join our award winning team! „Low start up costs

„Exclusive territories

„Guaranteed income package*

„No weekend work

„Perpetual Franchise Agreement

„Unparalleled business support & training

„Recognised brand

„Easy to operate - no experience required

„Award winning system for over 25 years

„Enjoy the freedom of working for yourself

To find out more contact us: Australia:

New Zealand:





* For a defined period. Conditions apply. Fastway Couriers (Australia), ABN 38 057 389 769. | Fastway Couriers (NZ) Ltd. Fastway Couriers is a franchised courier network and its businesses are independently owned.


0800 4 FASTWAY

A new way to connect with your customers RedCat’s new mobile phone application allows hospitality and franchise outlets to have their own branded iPhone application as well as working as a web application on other mobile devices. It also offers the ultimate in convenient ordering, allowing customers to prepay and pre-order food at their desired time directly from the application. Purchases can be paid for using points, pre-paid gift cards or credit card. Orders will be sent direct to the Point of Sale at the store and will print out automatically, at the correct time, without the need for any interaction by the staff. The application can also be configured to be used as a self ordering kiosk at store level. Not only will it streamline the ordering process, it will allow you to take advantage of the dramatic increase in popularity of coupons. Research shows that globally, mobile coupon redemptions will exceed $6 billion by 2014*. Hospitality outlets can also use the application to deliver targeted and relevant advertising offers directly to their members which can be redeemed and tracked seamlessly through the RedCat Point of Sale system. * Jupiter Research



Store Locator


Barcode Loyalty

Existing members can login, or new members can register their details directly within the app.

Targeted marketing sent directly to your members. Relevant. Immediate. Redeemable at POS.

Customers can search for their nearest site by using integrated GPS, or postcode search.

Save favourites, pay using points, vouchers or credit cards and send orders to the store.

Once registered, members can display their points balance, member status, and a barcode for identification.

To find out how you can take advantage of RedCat’s Mobile Applications, call 1300

4 REDCAT or visit

Get in on the ground level and become a pre-approved franchise partner now. CONTACT THE FRANCHISING TEAM ON: E: or call (03) 9508 4417. 

*Based on established franchisees trading for 12 months to June 30, 2011.

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

“If you would like the support and guidance and experience of being part of a franchise – go for it. Just make sure you do your research and understand exactly what you are getting from your franchisor.” Emma Malone, Editor, CGB Publishing.

From the Editor I

n speaking with franchisors, franchisees and the professional service providers who lend their expertise to the franchise industry – the common thread that runs through the fibre of the industry is SUPPORT. Support encompasses many aspects of the franchise business and includes things such as initial and continuous training, operations manuals, call centres, marketing strategies and professional advice. Each franchise offers different levels of support and it is good to research exactly what is on offer for the particular franchise you hope to join, but the key is that you do indeed have support.

It often makes me wonder why someone new to business wouldn’t choose a franchise. Why go it alone? It would be like buying a build-it-yourself shed and not getting any instructions to go with it. Could you do it? Probably. But it would take you ages to sort out which pieces go where and in which order you should put things together. And once the shed is built, you would most likely find you have a few extra pieces lying around. Where were those supposed to go? When the first strong wind hits and the window falls out – you discover the location for the missing bits. It is the same with franchise businesses. It is your shed, but with instructions. Someone has built the same shed (business) over and over again. They know the most efficient way to put it together. They have made all the mistakes already and so can provide you

BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 6 ISSUE 3, march / april 2012

with the complete handbook on how to build your business. This holds true for any franchise system. Yes, it is nice to consider going out on your own, being a true entrepreneur, learning the business….but this takes time AND money. Statistically, it is a big risk as many small businesses never make it to their fifth year. If you would like the support and guidance and experience of being part of a franchise – go for it. Just make sure you do your research and understand exactly what you are getting from your franchisor. This issue focuses heavily on Mobile franchise systems. Our Expert Advice writers cover the vital issues you need to know before you sign.

publisher: Colin Bradbury. EDITOR: Emma Malone. SALES DIRECTOR: Vikki Bradbury. SALES MANAGER: Kathleen Lennox. PRODUCTION: Joanne Tuffy. ACCOUNTS: Di Mannes. DESIGN: Jejak Graphics (03) 9772 2571

The Franchise Council of Australia (FCA) keeps us up to date on what is happening with legislation issues within the industry and also their plans and goals for the year, while the Franchise Association of New Zealand (FANZ) highlights their upcoming awards event and annual conference. If your interest lies outside of a mobile franchise – don’t miss our articles on getting a loan, using social media and simple ways to build business success. And, of course, dive into the Profiles – to discover more about some of the top franchises in Australia and New Zealand.

COVER IMAGE: total tools TO SUBSCRIBE: or CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email:

Happy reading,

Emma Malone Editor

CAB Membership Application Approved June 2011.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Contents March / april 2012


On the Cover Cover Story

Total Tools – Join Australia’s Strongest Tool Retailing Brand

24 4 Steps to Success

In Every Issue 06 What’s New!

Announcements from the industry


FCA – SA Small Business Commissioner Appointment & Retail Lease Issues


FCA - Big Plans and Big Initiatives


FANZ – Gearing up for 2012

John Di Natale, DC Strategy

80 Flying Solo

Julia Camm, Corven

Tania Allen, Vision Alliance




Franchise in Focus 34 Plus Fitness 24/7

Steve Wright, FCA

Stephen Giles, FCA

Graham Billings, FANZ

20 FANZ – FANZ membership makes sense David Foster, FANZ 74

52 Hit the Road Jack


Feature Article – Mobile Franchises

98 Ask George? – Questions from our readers George Yammouni, BathroomWerx 104 Behind the Headlines Jason Gehrke, Franchise Advisory Centre 106 Professional Services Listings 107 Franchise Listings 109 A-Z Directory


28 Resicert Property Inspections 60 Read and Exceed


Franchisor in Depth

Profiled Franchises Anytime Fitness............................................ 58

94 The Leather Doctor Austvending.................................................... 76

Franchisee in Action 44 Taco Bill 70 Little Kickers


Franchise Selection.................................... 50

Gelatissimo...................................................... 22

PoolWerx.......................................................... 90

Reliance Roof Restoration...................... 48

Expert Advice 32

Getting a Loan? – What you should prepare before you ask for a loan

RP Vending...................................................... 84

Steve Seddon, Westpac

37 Top 7 Steps to Keep Your Business Moving Tim Kilham, Lanyon Partners

Snap-on Tools............................................... 26

40 Have You Considered your Legal Obligations? Esther Gutnick, Mason Sier Turnbull

66 Get Your Marketing Moving! Michelle Gamble, Marketing Angels 78 Maximising your Audience and Client Base with Social Media Linda Coles, Blue Banana 86 What’s Mine? Territories for Mobile Franchises Peter Buckingham, Spectrum Analysis

SumoSalad...................................................... 92

TeleChoice....................................................... 12

Thexton Armstrong..................................... 64


54 The Evolution and Advantages of Mobile Based Businesses Estelle Logan, V.I.P. Home Services, NZ

V.I.P. Home Services. ................................ 68


Lattouf Hair & Day Spa Launch Product Line Lattouf Hair & Day Spa has launched their own range of skin care products to satisfy the demand for a simple yet result driven skin and body care line. Spa Director, Anita Lattouf, established this product line to ensure everyone could add some luxury to their life at an affordable price. Anita said, “Our mission is to provide a unique and luxurious product, using the highest quality natural ingredients and essential oils.” With over 20 years industry experience,

Lattouf Hair & Day Spa are well aware of how informed and environmentally savvy consumers are today. With this in mind the Pure Lattouf range of cosmeceuticals have been expertly engineered with the latest cutting edge, optically pure, actives from medical science and nature to protect, nurture, revitalise and cosmetically restructure their clients’ most precious asset. Lattouf is confident the addition of their own product line will benefit their clients, their franchisees and their brand.

Spectrum Analysis, in conjunction with Veitch Lister Consulting and Harvest Digital Planning, have just released a new website to allow businesses to download traffic estimates information. Peter Buckingham, Managing Director of Spectrum Analysis said, “This is the first time in Australia you can readily access consistent traffic information from one source. The new website au allows you to look at roads in all major capital cities and many large towns. This is ground breaking technology which can significantly assist companies to assess the viability of future proposed locations and monitor current conditions for existing businesses. So far this data has been licenced to Shell, McDonalds and Caltex and is now available to all companies via the website.

HIRE A TRADESMAN IS NOW FRANCHISING Tradesman, back in 2007, the aim was to give local communities a convenient ‘onestop shop’ for all trade-related work – from carpenters and cleaners, to painters and plumbers. Hire A Tradesman is a boutique service specialising in the organisation and coordination of a huge range of different types of tradespeople. When UK-born architect, Rob Harris, launched the trade referral service, Hire A

The company offers a truly personalised service, giving its growing customer base peace of mind knowing all tradesman are personally hand-picked for their proven track record of being reliable, reasonable priced, professional and fully insured. The company has been so successful , they

6 Business Franchise Australia and New Zealand

are now franchising. Hire A Tradesman has developed a system that makes it easy for the customer, the tradesman and the franchisee to connect. Franchise opportunities are available in in Victoria, with 22 territories left in Melbourne and surrounds – including St Kilda, Frankston, Melbourne Central and Geelong. Harris is proud to see the Hire A Tradesman grow as one of the country’s fastest trade referral businesses and looks forward to a growing network of successful franchisees.

LOOKSMART ALTERATIONS SEWS UP A SUCCESSFUL SUMMER LookSmart Alterations is one business making the best out of the difficult retail economic environment by leveraging the trends within the market to their advantage, and reporting growth as a result. In fact, LookSmart had 11 per cent business growth during December 2011, and even more in January 2012 with 12.9 per cent, an unprecedented amount during this typically quiet time for the business. “We are focused on owning this market in Australia and New Zealand. One way we will be doing so is by forming relationships with key online retailers to provide their customers with a service that is affordable and efficient. LookSmarts’ goal for 2012 is to continue to grow at a rate of 10 per cent per annum. As of March 2012, there will be 102 LSA shops across Australia and New Zealand with a global expansion plan to have 1000 shops in place globally by 2020. With an annual turnover in excess of $28 million per annum, and over one million customers served to date, LookSmart is a major player in the tailoring industry. In addition to their consumer-based business, LookSmart’s corporate client portfolio consists of over 4,500 brands. With strong foundations and strategic vision LookSmart is looking to grow one stitch at a time.

MINUTEMAN WINNER GAINS CUSTOMERS FOR LIFE Minuteman Press Brisbane recently won the award for Best Customer Service on the Eastern seaboard. Anita Lennox, the 28-year-old franchise owner who won the award, shares her approach to attracting and retaining customers.

ways to make it work,” Ms Lennox said.

Anita Lennox’s Minuteman Press Brisbane franchise has only been in operation for three years, but has survived the Global Financial Crisis and the worst floods to hit Brisbane in 118 years. Now generating solid returns, Anita attributes her early marketing efforts as one of the key reasons why her business is still around today. She believes building strong relationships with customers, and suppliers, in the first stages of business is critical to ensure its longevity.

When the storms hit in January 2010, Minuteman Press converted their premises into a drop-in centre and gave away simple services and products to make people’s lives easier.

“I started Minuteman Press with my father Duncan in October 2008 – right at the beginning of the Global Financial Crisis. Some people say it wasn’t the best time to go into business, but we did, so we had to find

To establish a good client base, Anita and Duncan worked hard to establish quality relationships by door-knocking local businesses and regularly attending networking events.

Anita said although creating the drop-in centre during the floods wasn’t intended as a way to attract new business, the flow on effect has been great for Minuteman Press long-term. “By building relationships and helping people out during this time we connected with a lot of our current customers. A large majority of the businesses we helped have now become long-term clients,” Anita concluded.

Business Franchise Australia and New Zealand 7


NANOTEK launches ‘Flagship’ site in Athens’ Golden Hall After years of negotiations and planning, Nanotek Car Cleaning has launched it’s ‘flagship’ fixed site for Greece in Athens’ premier luxury mall, the Golden Hall. “This facility is the new template for our fixed site operations in Europe,” said Michael Curry, General Manager, Nanotek Middle Eastern Europe. “The operation is centred around our core Nanotek car cleaning and detailing services, which are perfectly suited to the requirements and expectations of Golden Hall’s clientele,” said Michael. Michael Curry was formally the General

Manager for Lamborghini, Bentley, Bugatti and Ducati in Saudi Arabia and is therefore well placed to understand the premium positioning of Nanotek. “I first came across Nanotek when they looked after the detailing at our launch of the new Lamborghini/Bentley showroom in Al Khobar in Saudi Arabia,” said Michael. “I was so impressed with the quality of the service that I joined the company!”

“Europe is a fantastic market for Nanotek. It is technology focused, the car culture is very strong, and space is at a premium – a perfect combination for the benefits of the Nanotek service.” said Jim Cornish, Nanotek CEO.

Since launching in Europe in 2007, Nanotek has expanded to include operations in France, Greece, Romania and Russia and has further plans to expand both its mobile and fixed site operations.

Based on the success of current fixed site operations, Nanotek already has plans for further expansion in the Middle East and the launch of its first fixed site in Moscow, Russia, in the coming months.

HOOTERS COMES TO TOWN The newest Hooters Australia store has opened in Campbelltown! Campbelltown is a further example of the growing success of Hooters in Australia and is the second new restaurant to open in just six months, following on from Hooters in Penrith opening in June of 2011. “I am very excited about the continuing expansion into the Australian market. Campbelltown and the whole of Sydney’s South West is an incredible area and is growing rapidly,’ said Morney Schlebusch,

CEO of Hooters Australia. Morney Schlebusch took over the Hooters license in 2009 and has turned the worldwide famous brand into a major success in Australia. Schlebusch has over 20 years’ experience in the food and beverage industry and has perfected what food customers want combined with the world famous service from Hooters girls. It is the first Hooters restaurant in Australia which will not be wholly owned by

8 Business Franchise Australia and New Zealand

Schlebusch, with foreign investors seeing the value in this incredible opportunity and taking 49 per cent ownership. “It really speaks volumes for the achievement of Hooters in Australia, that Chanticleer Holdings, Inc. (CCLR) want to make their first foray into investing into the Hooters experience in Australia. Chanticleer Holdings, Inc. already own other Hooters in other parts of the world and I can’t wait to utilise their experience to make Campbelltown an unbelievable experience for customers,” said Schlebusch.

Join Us.

Fernwood Fitness are always seeking great franchise partners who are passionate about running their own business, with a key focus on health, fitness and customer service. Our system offers: r Recognised and trusted brand in women’s fitness; rLifestyle and financial rewards; rFull training and ongoing support; and rSecurity and opportunity for personal growth and achievement.

Visit us online today

Business Franchise Australia and New Zealand 9

MÖVENPICK Ice Cream is a super premium ice cream brand that was first developed in Switzerland more than 40 years ago. MÖVENPICK Ice Cream has continued to grow from strength to strength and now is available in 38 countries worldwide.


Here in Australia, MÖVENPICK Ice Cream made its debut in 2008 with its first franchised Ice Cream Boutique. Today we have 11 Franchised Ice Cream boutiques and a corporate store operating on the east coast of Australia.

t The chance to join a experienced and vibrant team with great opportunities for growth in Australia

Each of our MÖVENPICK Ice Cream boutiques provides a sensory experience in atmosphere as much as taste.

t Initial and ongoing support from the Operations/Training/Marketing and Management team to ensure that you understand fully the operational/ financial and marketing aspects of your new MÖVENPICK Ice Cream Boutique business

If you’re looking to be part of a franchise, don’t cheat your standards – or your tastes. When you’re familiar with prestige, you simply prefer a certain level of quality. So the calculated, organised producers of Switzerland’s famous ice cream make it easy for you. MÖVENPICK Ice Cream is produced in Switzerland and delivered direct to your boutique. You won’t have to worry about quality or production preparation in house. MÖVENPICK Ice Cream is a an authentic and memorable brand making investing safer and easier. It is backed by a multinational company and you can be assured that you will be supported by our dedicated experienced team through your entire journey.

t The right to utilise the MÖVENPICK Ice Cream brand name, systems, trademarks that have been developed over 40 years

t Site/lease assistance t A professionally designed and fully fitted out store

NEXT STEPS? To be a part of this Aussie success story contact Renato today through our contact details or visit our website for our online information Brochure.

RENATO MAIALE Email: Phone: +61 (0) 3 9565 7688 Web:



Join Australia’s Strongest Tool Retailing Brand


he Total Tools brand promise is to have the broadest range of superior tools available on the market. This, backed by the unrivalled retailing standards in the tool industry and experienced staff offering professional advice and service, has firmly established Total Tools as the market leader in professional tools for the people who use tools for a living. Specialising in trade and industrial tools, Total Tools carry’s an extensive range of the world’s leading brands. Total Tools also has its own private brands including TTI, Mastercraft Value, Detroit, Guardall, Iron Air, Hornet and HRD. Strategic expansion through 2011 saw seven new stores open, taking the total number of Total Tools stores to 31, with representation in Victoria, New South Wales, South Australia and Queensland. There is no sign of slowing down in 2012 either, with more stores planned to open nationally throughout the year.

WHY JOIN TOTAL TOOLS NOW? Total Tools are looking to confirm their position as Australia’s leading specialised trade and industrial tool retailer through further national expansion of their highly effective business model – so there’s never been a better time to join the winning team at Total Tools. There are many reasons why Total Tools is the obvious choice for anyone looking to invest in a tools retail franchise. Here are just a few: • Up to 10,000 product lines in store, with

access to over 60,000 lines. • Unrivalled in-store expertise in trade, industrial and commercial tools. • Professional in-store merchandise and layout, setting industry standards. • Full access to the Total Tools private line program offering premium products sold exclusively through the Total Tools retail network offering a high margin return. • Buying power built from years of positive supplier relationships and collective bulk purchasing. • Operational support and business information systems helping your store to be highly competitive. • Inclusion in all national marketing activities and comprehensive consultancy with regard to all local area marketing activities.

• passion for tools

• No marketing fees; in fact, Total Tools helps fund local area marketing activities.

• attention to detail and store presentation

• Benefits of an established and effective customer loyalty program (Insiders) – building strong customer bases with high retention rates. • Support in all areas from site selection to new store establishment/setup/visual/ merchandising, etc. • Plus, share in the knowledge and expertise gained from the existing store owners over the many years of operation. Total Tools is looking for franchisees that share their vision and wish to be part of the success of their growing company. Total Tools considers the following to be critical to the acceptance into the franchise system and the ongoing success of a new store:

• commercial acumen – astute in business, financial planning and budgeting • experience in merchandising and stock control

• computer literacy and acceptance of business systems to manage information • face to face selling skills – enjoying direct involvement in the selling process • a positive attitude and able to work in the team environment offered between franchisee and the support office For more information about Total Tools franchise opportunities please contact Neville Bruns at: Phone: Email: Web:

03 9394 4300 0438 214 314

Business Franchise Australia and New Zealand 11

profiLe : TELECH O ICE

Family Matters

in the long term F amily Matters was not just a successful US comedy program that ran from 1989-97, it is also a culture that pervades leading telecommunications franchisor TeleChoice.

TeleChoice care about their customers, employees and franchisees. They are very interactive and support their franchisees with challenges across all areas such as marketing, stock and remittance,” said Xander.

Founder and CEO, Ehab Abdou, said TeleChoice prides itself on the tradition it has created of ensuring employees and franchisees are made to feel part of a family.

Xander acknowledges the ‘family focus’ has been good for business and the brand awareness from TeleChoice’s AFL sponsorships and TV advertising has been helpful in attracting customers.

“Trust, loyalty, commitment and a willingness to help out in times of need are all attributes of members of a modern day family,” Ehab said. “We believe we have not only created a similar atmosphere within the TeleChoice franchise, but staff and franchisees all benefit from the ‘caring’ relationship.” Ehab credits the warm and open support system which TeleChoice has engendered to the rise in franchisees becoming long-term tenures of the company. “The fruits of our success are reflected in the number of long term franchisees that we have at TeleChoice,” Ehab concluded. TeleChoice is one of the country’s largest telecommunications franchises with 154 retails stores nationwide, and more than 20 per cent of franchisees have been with TeleChoice for eight years or more. Victorian franchisee, Xander Rodrigues, is one of the long-term franchisees drawn to TeleChoice’s family atmosphere, and its strong business model.

While he agrees TeleChoice’s commitment to family values can help sales, Ehab believes the real benefit of its supportive culture is the reward to long-time franchisees. Overnight success is unheard of in the telecoms industry or any other industry, according to Ehab. “The franchisees who invest time and money in building relationships with both customers and the communities they serve, and who are willing to receive help, are the ones to reap the greatest rewards. “The business success that comes from community outreach and customer loyalty becomes more apparent as franchises mature, and more than justify any initial start-up costs,” remarked Ehab. Ehab refers to Xander as a prime example of a franchisee who has found success through being active within his local community and upholding TeleChoice’s ‘family values’ culture. Xander said he had been with TeleChoice for over 10 years now and still got the same thrill coming to work and helping customers as he did the day he opened for business.

Xander opened his Northcote Plaza franchise 10 years ago, and it was TeleChoice’s ‘family traditions’ which sealed his deal with TeleChoice.

The best choice

Xander had previously been with another telecommunications company. “When it collapsed in 2001, I bought a TeleChoice franchise in the same shopping centre,” Xander said.

TeleChoice also knows that the best scenario for sales is repeat customers. They are currently working with their franchisees to offer loyalty based programs to keep customers coming back.

“One thing which kept coming up in my search for a new telecoms franchise is that

The company is also focused on providing more bundled packages – meaning

12 Business Franchise Australia and New Zealand

franchisees have customers who are purchasing products and contracts for several products at the same time. For new franchisees, TeleChoice has so much to offer. In addition to the level of training and support, TeleChoice also offers: • great buying power with key suppliers • excellent capital growth • high cash flow and earning potential • great brand recognition • an opportunity to own your own business • fantastic training and support • ANZ finance for up to 50 per cent of all set-up costs Given this level of dedication to their franchisees, it is no surprise that TeleChoice is the first choice for the entrepreneurial Australians who are looking to become franchisees. If you are interested in becoming part of the TeleChoice network of successful business owners contact: Phone: 03 8699 2555 Email:

Business Franchise Australia and New Zealand 13

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“In franchising, dispute resolution is mandatory and the disclosure obligations rest primarily with the franchisor. The reverse is true in retail tenancies.” Steve Wright, Executive Director, Franchise Council of Australia.

the fca looks at the SA small business commissioner appointment & retail lease issues


rejected by the Federal Government, Labor and Liberal Governments in WA, and a series of thorough studies done by experts in competition and trade practices.

The Franchise Council of Australia (FCA) welcomes the move by the Government of SA. Especially if it is an office which, like other States focuses on quick and affordable dispute resolution.

Mr Zumbo was paid large consulting fees by the Government of SA in the lead-up to the introduction of the SA SBC legislation. During this period he conducted stakeholder meetings with a number of business representatives – but not with any member of the Adelaide-based or national franchising community, as far as the FCA can ascertain.

n the last day of January this year, South Australia (SA) joined Western Australia (WA), Queensland, New South Wales and Victoria in announcing the establishment of a Small Business Commissioner office, set to commence operations in March 2012.

The FCA does not welcome the appointment of the Deputy – and Acting – Small Business Commissioner (SBC), academic Frank Zumbo, of the University of NSW. The appointment appears audacious and definitely a first. The FCA believes having a Deputy and Acting SBC doing the job one day a week from his university office in another State as unprecedented, untenable and dismissive of small businesses and taxpayers in SA. The political process in which he was involved has been questioned by the Law Council of Australia, and the law societies of Queensland and SA – the position was not even advertised. Associate Professor Zumbo has been an activist for new franchising legislation in SA, WA and elsewhere. A self-proclaimed expert on franchising, he has frequently described a need to toughen franchising legislation to eliminate unnamed ‘rogues’ and has been an advocate for a new definition of ‘good faith’ negotiations between franchisors and franchisees – a concept

Against this background, it is impossible for Mr Zumbo to claim impartiality on franchising matters. Accordingly, the FCA has called on him to recuse himself from consideration of any franchising issue brought before the new SA SBC office. On a positive note, towards the end of February the FCA held a retail issues forum to discuss all the pressing concerns for the retail sector for 2012 and beyond. All major retail associations, the ACCC and other relevant state and federal government departments were invited to attend. At the forum, the possibility of a real payroll tax freeze was discussed, Government assistance for small business was analysed (see FCA Chairman Stephen Giles’ column) and the FCA reaffirmed its commitment to continuing its push for a voluntary Retail Leasing Code of Conduct. The FCA would like to see the franchisor/ franchisee mutual benefit principle applied in retail leasing to the landlord/lessee relationship, especially with the retail landscape currently experiencing difficulties.

14 Business Franchise Australia and New Zealand

The FCA’s main areas of focus for the Code are on substantiation of dramatic changes to lease terms, including price, length of term and conditions such as fitout and defit requirements; reciprocal disclosure of information and the process which occurs at the end of a lease. Other areas of focus are substantiation of rival offers for existing tenancies and dispute resolution. In franchising, dispute resolution is mandatory and the disclosure obligations rest primarily with the franchisor. The reverse is true in retail tenancies. There is clear opportunity to adjust this imbalance – and to do so without detriment to either party. These concerns are not new, nor are the potential remedies. To a significant extent, they already exist in the franchising world. It is the FCA’s hope landlords will recognise this and engage constructively to see what positives can be taken from the franchising operating model and applied to retail leasing. About half of the 70,000 franchise sector businesses (franchisee units) in Australia are retail based. This provides a very strong backbone to the many shopping strips and shopping centres in cities, urban centres and regional centres. The FCA looks forward to bringing you the outcomes from the FCA’s retail issues forum in the next issue of Business Franchise Australia and New Zealand Magazine.

Business Franchise Australia and New Zealand 15

fr anch ise cou nci l of aust r a l i a

BIG PLANS AND BIG INITIATIVES The Franchise Council of Australia’s (FCA) big goal for 2012 is to increase the size of the franchisee pool and to maintain confidence in franchising, while still ensuring the best possible people enter the sector.


ome initiatives - such as approaching a major employer who had announced major retrenchments with a specific franchising program - are somewhat reactive. Others are more proactive and structured. In an exciting longer-term initiative, the FCA has encouraged the Federal Government to implement a small business loan program along the lines of the Small Business Act program that has proven so popular in the US.

Since its founding on 30 July 1953, the US Small Business Administration (SBA) has delivered about 20 million loans and loan guarantees to small businesses. The SBA’s current business loan portfolio of roughly 219,000 loans (worth more than $45 billion) makes it the largest single financial backer of US businesses in the nation. Over the past 10 years, the SBA has helped almost 435,000 small businesses get more than $94.6 billion in loans. No other lender in the US has been responsible for as much

16 Business Franchise Australia and New Zealand

small business financing as the SBA has during that time. The FCA is not intending to ask government to be a lender, it is asking it to make use of an unused bank wholesale funding guarantee to provide a guarantee to business start-ups which lack the collateral to secure a loan but otherwise meet all lending and business ownership criteria. In a franchise sense, it means getting over the line a franchisee who meets all approval

“The FCA has encouraged the Federal Government to implement a small business loan program along the lines of the Small Business Act program that has proven so popular in the US.” Stephen Giles, Chairman, Franchise Council of Australia.

criteria in a franchise system which has been appropriately accredited. We know many systems have quite a few candidates in that category. As Sam Kekovich said, “You know it makes sense!” There seems to be some interest, but the Federal Government has budgetary constraints which need to be navigated. The FCA also appreciates that the program probably needs to be piloted in Australia and fine-tuned for our market dynamics. One area of Government interest where funding appears to be available is the empowerment of our indigenous Australians through business ownership. With this in mind, the FCA has approached the AFL, leveraging an old football friendship with indigenous leader and AFL Community Manager, Jason Mifsud. The AFL has created best practice mentoring and support programs for indigenous AFL footballers that have been extremely successful.

business on your own, we say franchising is being in business for yourself, not by yourself. Stay tuned for news on this and other initiatives designed to increase the pool of potential franchisees. Another discussion point for the FCA this year is to look at ways that the Franchising Code of Conduct (Code) can operate more efficiently. Some areas of the Code attract excessive compliance cost for no real benefit for either franchisors or franchisees. For example, sometimes the mandatory 14 day disclosure and seven day cooling off period gets in the way of a deal proceeding with the haste both parties want. It also seems ludicrous to require franchisors who grant a single master franchise to have to update their disclosure document annually, notwithstanding they have essentially ceased franchising. Our FCA Legal Committee will be making an important contribution to this discussion.

The FCA feels that these programs, when combined with the structure and support of a well-run franchise program which has been accredited in a similar manner to the system operating in the US, would provide a solid foundation for business success.

Retail leasing reform remains an important priority. Consistent with our approach to franchising, we are seeking to have a collaborative rather than combative approach to reform, and hope the property sector will participate.

Franchising is a teamwork business, much the same as a football team. Franchising provides training in the transition into business, and ongoing support, similar to football culture. As opposed to being in

We concede current State-based regulation of retail leasing imposes unnecessary compliance costs, and we support efforts to harmonise legislation. In return, we expect the property sector should support

the implementation of the Productivity Commission recommendations around the establishment of an Industry Code of Conduct. We support the free and fair operation of the market, but this of course requires equality of information and prevention of abuses arising out of unequal bargaining power. Toward the end of February the FCA held a retail issues forum to discuss all the pressing concerns for the retail sector for 2012 and beyond to ensure those entering franchising can have confidence when entering the market. At the forum, the possibility of a real payroll tax freeze was discussed, government assistance for small business was analysed and the FCA reaffirmed its commitment to continuing its push for a voluntary Retail Leasing Code of Conduct (see FCA Executive Director Steve Wright’s column). The concept of a payroll tax freeze is not a difficult one, but is one State Governments are likely not to agree with. The FCA is not asking for a reduction of payroll tax, only for a freeze, so that payroll tax bills paid by employers do not get any bigger. A freeze would remove any ‘threshold creeps’ which can be a disincentive to employ new workers - as the new employment may take a business above the threshold, and therefore incur the tax or even be dragged into paying payroll tax simply by granting a pay rise to employees, in order to keep them.

Business Franchise Australia and New Zealand 17

fr anch ise associ at i on of n e w ze a l an d e xpert ADVICE

Graham Billings, Executive Director, Franchise Association of New Zealand.


FANZ Conference 2012 12-15 July, Bay of Islands This year’s Franchise Association of New Zealand Conference will be held in the Bay of Islands, Northland. This location remains completely unspoilt and with its ancient Kauri forests and hundreds of kilometres of stunning coastline, the region is a natural paradise. The Copthorne Hotel & Resort Bay of Islands will be a superb waterfront conference venue and offers uninterrupted bay views surrounded by 60 acres of subtropical gardens and the historic Waitangi Treaty Grounds. The grounds are described as New Zealand’s premier historical and cultural site, where our nation’s founding document, the ‘Treaty of Waitangi’, was signed. The Franchise Association of New Zealand’s conference, will bring together the franchise community over three days to network, exchange ideas and interact with other systems and service providers, as well as catch up on industry trends and hear what experts in the growing field of franchising have to say. Conference registration includes invitations to three social events where delegates can relax, recharge and enjoy their surroundings. An array of talented speakers will be led by Geoff Bryan, our MC. Geoff is a New Zealand television broadcaster, currently a sports presenter for TVNZ, and most well-known for presenting the Olympic and Commonwealth Games since 1988.

Afternoon workshops provide delegates with an opportunity to drill down on some specific areas of interest. Smaller groups made up of like-minded individuals, facilitated by an industry expert, provide a valuable insight into the world of franchising. Speakers drawn from the franchising community have scored particularly well with past delegate audiences and will again feature prominently. The conference will end on a high note with an address from John Anderson, New Zealand businessman, author, celebrity speaker and founder of Contiki Holidays. The natural beauty, collegial environment, and inspirational speakers will combine to ensure a conference that is vital dynamic and must do for those in franchising.

Franchise Awards 2012/13 17 November, Auckland This year will be the 18th Annual New Zealand Franchise Awards, which will celebrate and showcase many of the country’s highest performers in the franchising community. The award nominations are open to any member of the Franchise Association or the member’s franchisees. The Awards Gala Dinner and presentation night this year will be a very special event as it coincides with the meeting of the Asia Pacific Franchise Confederation, which FANZ will be hosting in the days prior to the Awards night. (See Chairman, David Foster’s article in the Jan/Feb issue). Award winners will, therefore, be showcasing their

18 Business Franchise Australia and New Zealand

achievements in front of the delegates to the meeting and their invited trade attaches. Once again, the award entries will be evaluated by a panel of franchise industry experts who will rigorously analyse and test each entrant - looking at their planning, return on investment and customer satisfaction, as well as overall performance. The panel will operate under the guidance of the New Zealand Business Excellence Foundation and entries will ultimately be judged under the internationally recognised Baldrige criteria. Baldrige Awards promote awareness of performance excellence as an increasingly important element in competitiveness and information sharing of successful performance strategies and the benefits derived from using them. To receive a Baldrige Award, an organisation must have a management system that ensures continuous improvement in the delivery of products and/or services, demonstrates efficient and effective operations, and provides a way of engaging and responding to customers and other stakeholders. Last year’s Supreme Franchise System was awarded to Paper Plus New Zealand Ltd and the Supreme Franchisee of the Year to Columbus Coffee, Ashburton. The Award categories include: Business Services, Food and Beverage, Home Services, Retail, Service Provider, Master Franchisee Award, Media Campaign of the Year and a new category this year, Franchise Export Award.


With franchises, it’s actually success you want to replicate.

If you’re considering a franchise, our specialists are here to help. Investing in a franchise can be both personally and financially rewarding. At BNZ, we’ve been working alongside franchise owners for decades. Over time, this vast experience has been channelled into a range of franchise solutions that can enhance your profitability and efficiency – everything from finance to personalised banking services. So remember, starting a franchise business for yourself doesn’t have to mean by yourself. Talk to us today.

0800 955 455 building Business builds Community builds Family

Business Franchise Australia and New Zealand 19

fr anch ise associ at i on of n e w ze a l an d

“The continuing development of skills has been identified by many of our members as one of the key factors necessary for further growth.” David Foster, Chairman of the Board, Franchise Association of New Zealand.

The Franchise Association of New Zealand Membership Makes Sense As we reach the start of another financial year, it is perhaps a good time to reflect on what membership of FANZ offers to both franchisors and franchisees and why it is in both groups’ interest to be in membership.

Membership Membership of the Franchise Association of New Zealand (FANZ) is only available to those who meet the membership criteria and undertake to comply with the Association’s rules, Codes of Practice and ethics. The members of the Association are a wide range of people involved in franchising. This includes franchisors, who make up the majority of the membership, together with franchisees. Members also include service providers who represent many of the businesses which have an interest or expertise in franchising such as lawyers, accountants, consultants, publishers and others.

of franchising in New Zealand. The work of the Association includes the promotion of good franchising practice, both through the joining process and also through subsequent activities including the advocacy for the maintenance of a self regulatory system in New Zealand and our principal sponsorship of a national franchise survey. Members share in the credibility the Association has developed for its members and also share, have influence and add weight to the voice of the Association as the spokesperson for franchising in New Zealand. As a national franchise association, FANZ also plays a part in the activities of the World Franchise Council and the Asia Pacific Franchise Confederation to promote and advocate franchising best practice standards.

FANZ benefits for members and members’ franchisees

For franchisors, their membership includes ensuring that their franchise documentation complies with the Codes, particularly in such important areas as disclosure, cooling off periods and dispute resolution.

The Association organises a wide range of activities through its Auckland office and the regional branches which operate in many provincial cities and regional areas. These include:

It is for this reason that members value the credibility that membership provides to their organisation and is why FANZ recommends prospective franchisees always look to deal with franchisors or service providers who are members.

• Regular breakfast or evening meetings where members can develop networks and hear from industry expert speakers.

Why does FANZ exist?

• The annual July conference where three days are spent with some of the leading New Zealand and international guest speakers in the industry.

Just like many similar trade associations, FANZ provides an opportunity for people with a common interest to combine forces, to help each other, to promote franchising as a business system and to protect the interests

• Seminars and other events designed to increase members’ knowledge of franchising and business generally.

• The opportunity to enter the Franchise Awards based on an international standard

20 Business Franchise Australia and New Zealand

for business excellence and to receive the recognition these awards create at a wellpublicised gala dinner in November each year. • FANZ also supports the annual Auckland Business Opportunities and Franchise Expo held in August, with preferential rates for members.

Other services • In the event of disputes arising between franchisor and franchisee, the Association has a dispute and mediation process available, as well as a formal complaints process if there are allegations that any of the Association’s Codes or rules have been breached. • FANZ publishes two easy to read guides for both those thinking about franchising their businesses and also for prospective franchisees. The New Zealand Franchisor’s Guide and The New Zealand Franchisee’s Guide are both available through the Association’s web site or directly from the office. This coming year, the Board is working on a significant increase in the educational opportunities the Association will be offering to those who are thinking of purchasing a franchise, as well as those who are already franchisees or franchisors. The continuing development of skills has been identified by many of our members as one of the key factors necessary for further growth. For further information on these or any other questions about the Association please call the office on 09 274 2901 or email





For more information about an OZIFIT franchise opportunity, please email:





You won’t do better than a Tile Mart store. Join us for: Exclusive ranges Free sampling Best possible and competitive market prices Initial and ongoing training provided Group marketing support and campaigns Franchise and licences available now

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22 outlets including 4 Mega Stores

For further information contact Tile Mart Central: or


Gelato Girls Say, “What Glass Ceiling?” W

omen buy franchises for many reasons. For some it’s a numbers game; they identify a business opportunity offering a fantastic return on investment that they can make work. Others see franchising as a way to combine work and family on their own terms. Some view owning a franchise as something they can do for themselves; a way to define themselves separate from their role as wife and mother. Franchising is also a way to create a family business which allows women to work with their loved ones, while creating a legacy for the future. All these motivations are represented in the Gelatissimo network. Joint CEO, Domenico Lopresti, says Gelatissimo’s women franchisees are highly successful. He said, “If I had to identify why our women franchisees are so dynamic, I would say it’s their attention to detail and their ability to multi-task.”

ANNA Anna Calcagno has the only Melbourne Gelatissimo franchise, located in the famed Lygon Street eating precinct. A force to be reckoned with, Anna had always helped her husband in his business, but as her children matured, she wanted a business she could make her own. When Anna and her husband Sam visited the Gelatissimo gelateria in Manly, she fell in love with its look and the beautiful gelato. She wanted a business where she

could control the quality of the product and this made a Gelatissimo franchise the ideal business opportunity. “I am not a sales person,” said Anna. “I couldn’t sell a product that I didn’t believe in, so luckily I love our gelato. I have been in business for six years and I still love it. It’s happy food.”

ASTRID When Astrid Orne-gliemann visited German relatives, her Uncle revived a childhood ritual and took her out for gelato. Astrid reveled in the experience and wished for beautiful gelaterias in her home town of Townsville. Fast forward three years, Astrid saw an advertisement for a Gelatissimo franchise. Astrid was dissatisfied with her corporate job. Her husband, Bob, was also ready for a career change. It was the ideal opportunity for the couple to build a business together. Astrid’s only regret is that they didn’t take the plunge sooner, as the franchise is everything they hoped for.

KATHY Mooloolaba based serial entrepreneurs Kathy and Mark Blake weren’t looking specifically for a franchise opportunity when they identified Gelatissimo. They already owned a highly successful fitness/aquatic centre, and were looking for another business opportunity that would meet a strict set of criteria they had created. Gelatissimo was the perfect fit.

22 Business Franchise Australia and New Zealand

They bought an existing franchise four years ago and after a fairly hands-on period, they have now pulled back to accommodate their other business interests.

RAYLENE They say if you want something done give it to a busy person, and this is certainly true of Raylene Garrow. Not content with a sea-change from Melbourne to Queensland, Raylene bought the Gelatissimo gelateria in Surfers Paradise, whilst juggling a young baby and a sick mother. In the early days, Raylene spent the day with her baby, then worked at nights. During the day the business was run by Raylene’s fatherin-law, Brian. For all these women, the franchise model helped create the life they wanted. They said the key to why Gelatissimo has worked for them is the simplicity of the system. While they have all made the business their own, they have bought terrific systems and there is no temptation to deviate from the rules. It is the best of franchising; the freedom of self-employment and controlling one’s own destiny, with the security of a proven formula that makes it easy to succeed. For more information on this exciting new career contact Karen Pollard at: Phone: Email: Web:

02 8845 0100



Gelatissimo is seeking Franchisees with a passion for all things Italian! Since opening as a small family business 20 years ago, Gelatissimo has become Australia’s largest gelato franchise and its international expansion includes the home of gelato, Italy. Unlike its competitors, Gelatissimo makes fresh gelato in-store daily, supported by a brand that embodies style and sophistication. As well as creating a retailing point of difference using a system that is simple for franchisees to run, Gelatissimo has an enviable performance record that is defying today’s challenging trading environment. The average Gelatissimo store turnover is $776,000* and comparative store sales growth has averaged a positive 8.29%* over the last two years. This reflects Gelatissimo’s commitment to our franchisees, including full training and ongoing support from the operations and marketing team, brand building and local store marketing. Unlike many franchise systems Gelatissimo charge a flat royalty fee instead of a percentage of your sales, so you reap the rewards when your business grows! Gelatissimo is recruiting franchisees with energy and enthusiasm for delivering great products and excellent customer service. If you want to change your lifestyle through investing in a business that is fun, flexible and financially rewarding,

Call Karen on (02) 8845 0100 or email

Franchise opportunities available in selected areas across Australia

Now with gelaterias in Australia, Singapore, Indonesia, Malaysia, Philippines, Kuwait and Italy GELATISSIMO IS PROUDLY AUSTRALIAN OWNED AND OPERATED *Sales figures based on the last 12 months turnover as at January 2012 inc GST. Increases based on comparative moving annual turnover for the last 48 months.

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SIMPLE STEPS TO SUCCESS How to build consistent success in your business


f you are like most business owners, you are striving to do things better this year. You want to make more money, you want more bottom line profits and I can also probably guess you want all this and more without having to work longer hours, with less overwhelm and zero headaches. So how do you build a more efficient and consistent business? Well, the answer to that question is quite simple. It’s about doing the right things in the right order and taking consistent daily action. Here are FOUR areas you can focus on quite effortlessly to ensure you build more momentum over the next 12 months.

1. Create your outcomes Now I’m sure you are all familiar with the tradition of goals setting. We follow the smart criteria we learnt in our management and business training and then we hope that when we review those goals we have achieved them. If you want my honest opinion, for the majority, goal setting just doesn’t work. It’s a bold statement but true. Your focus should be on achieving your goals not just setting them, so that’s when I changed the acronym SMART to SMARTA to include that all important element – ACTION. Unless you take the required action, your goals will simply remain your wishes and desires. So how do you CREATE your

outcomes so you can move closer to where you want to be? As Peter Druker once said, “The best way to predict your future is to create it.” The first step is to decide what you want. It may sound simple but most don’t even get this far. I believe success starts with a decision. Regardless of whether you have small or big goals you must decide what you want. How you write down what you want is very important. This is the first step of writing down your goals, so make sure your outcomes meet the CREATE criteria, which follows: C - Clear and concise: in other words be specific about what you want to achieve. R - Realistic: remember, we don’t get what we want, we get what we expect. So set your outcomes in alignment to what you expect you can achieve. Once you start achieving your goals, stretch your expectations and yourself. E – Ecological: running an ecology check on your goals is always a good idea. This simply means looking at the consequences of attaining that goal. You may ask yourself, ‘Is this outcome good for me and good for others?’ A - As If Now: it is vitally important you write your goals in the present tense. This is because once the mind has fully imagined something, it makes it far easier to accomplish. So your goal must be written in the present-tense language, as if you are

24 Business Franchise Australia and New Zealand

achieving the last step right now in this moment. T - Timed and Toward What You want: even though you are going to write down your goals in the present tense, you must put a future date or time to your goal to indicate when you wish to achieve this outcome. The T also stands for toward what you want; this just means it’s important to express your goal positively rather than including negative language about what you don’t want. E- End Step (Evidence Procedure): always include the final step that lets you know you have actually achieved your goal. This is the event, situation or result that would occur in order for you to have attained your outcome.

2. Take consistent daily action and improvement They say success is in the follow through and therefore Action is an essential element to success. So how do we maintain that action on a daily basis and focus only on the high income and high impact activities that will help us move to achieving higher levels of success.? The average person over-estimates what he or she can do in a day, a week or a month, and they under-estimate what they can do in a year, five years and a decade. Most of us associate action to taking big leaps and bounds, which is not always possible to maintain every day. So to get started with building more consistency in your efforts, try focusing on achieving

“The average person over-estimates what he or she can do in a day, a week or a month, and they under-estimate what they can do in a year, five years and a decade.” Tania Allen, Founder, Vision Alliance.

consistent daily improvement. We all think we have to improve by 20 per cent or 50 per cent or 100 per cent in one leap.

about working the room at a big event with a big fake grin plastered on your face. Far from it.

Why not make the decision to commit to improving your business, your sales, how you interact with your customers, your staff, etc - in fact everything you do, by only one per cent - but do this every day.

You might be waiting for a bolt of confidence to strike before you get up enough courage to put yourself out there, but confidence doesn’t magically appear.

At the end of every year you will be at least 365 per cent improved in many areas of your business and your life. Think about how much closer you will be to achieving your goals and outcomes if you are achieving those kind of results consistently.

3. Develop a prospect mindset and keep it for life When you develop a ‘prospect mindset’, you’ll begin to understand what your customers want... specifically. You’ll understand how to clearly identify the problems, frustrations and concerns they typically experience when they buy what you sell. These frustrations, concerns, problems and fears are what we call HOT BUTTONS. If you can discover what your ideal customer wants, and then provide them with solutions to their wants, they will buy from you each and every time. Once you completely understand how and why human beings make decisions, you can then begin to create persuasive and compelling marketing messages that are so powerful they practically force your prospects to buy what you sell.

4. Become an automatic smart networker Though it may be hard to grasp, networking is much easier than you think. Forget the myth that you need to be an extrovert to network well. You don’t. Or that you must network nonstop. Absolutely not. Or that networking is all

Instead, confidence comes partly through knowledge, being able to see what the process looks like, trusting yourself and taking a deep breath and plunging right in. It also comes from knowing what to say to people when asked…’What do you do?’ A quick way of telling people what you do includes the following: AVOID Telling People WHO You Are • I’m an accountant. • I’m a plumber. • I’m a florist.

leverage your opportunities through your connections. Smart networking does the following: • It is driven by purpose. It starts by defining your goals. These goals should then determine whom we ought to have in our network, which in turn, should help us decide where best to meet them. This means you are just not wasting time at the wrong events or in following up when it’s not the right fit. • It adds value and removes pressure as it places a deliberate focus on the needs and feelings of other people first. • It leverages tools that multiply our productivity. Rather than meeting people and interacting with them one-to-one, smart networking takes advantage of online tools and services that help us reach people on a one-to-many basis. Time to Take Action

• I’m a business coach. Tell People WHAT You DO and Show Them How Your Solutions Match Their WANTS! • I help people become financially successful.

Remember success is in the Follow Through - so take some time right now to: • Decide what you want and create your outcomes for the year. • Commit to consistent daily improvement. • Match your solutions to your customers wants.

• I help people with all their plumbing needs. • I bring joy and happiness to people’s day.

• Become an automatic smart networker.

• I help business owners get more from their business.

Tania Allen is the founder of Vision Alliance, a business growth and franchise consulting firm and author of Franchise Profits.

Once you have the experience of communicating this well and find that networking is not so daunting after all, you will wonder why you ever waited so long to get started Remember, you must network the smart way - which will include both face-to-face networking and online social media. Not enough people view social media as a form of networking, but it’s a must if you want to

Tania is passionate about helping both franchisors and franchisees maximise their potential. Contact Tania at: Phone: Email: Web:

1300 76 49 20 0419 481 203

Business Franchise Australia and New Zealand 25



future C

olin Brightwell was considering his options when his life changed direction a couple of years ago. Like many baby boomers – those born between 1946 and 1964 – he was considering the fact that many are facing constricted superannuation funds due to the economic downturn. He was weighing up the need to continue working beyond the traditional retirement age. But Colin decided to view this time of life as an opportunity to take control over his wealth and grow it as quickly as possible before his retirement. He took this decision after comparing the more limited income prospects he had should he choose to take a salary. A ski instructor in the States and Japan for most of his life, Colin had not given much thought to the idea of creating his own business, let alone one in the mechanics and tool industry. But in his later years, circumstances led him to weighing up his choices. Colin undertook his due diligence on a wide variety of different franchise offers and started to work out which would give him exactly what he needed. “Taking out a franchise has been a bit of change from my previous life,” he explained. “I was used to managing my own time, teaching prominent US based celebrities and sports stars to ski. When I moved back to Australia, I was considering starting up my own snow sport school, but it looked like it was going to need a whole lot of effort before it would pay off.” Colin was looking for a business with something behind it. He looked at a lot of franchise operations and found the majority

of them didn’t match his requirements. According to Colin, Snap-on Tools gave him balance – in his work day, his need for leisure and sport time and in the predicted profitability. Like many of his peers, Colin had accumulated assets over his working life, and found it straightforward to self-fund or even borrow against his existing assets to invest in the franchise. In the end, Snap-on Tools made it easy for him to join as a franchisee, by supporting him through their finance program. Colin’s view is similar to many of those aged over 50 who expect the gains to be made on the sale of their businesses to contribute substantially toward their superannuation and fund part, if not all, of their retirement. According to the Franchising Australia Survey conducted by Griffith University in 2010, nearly one in every four franchisees is over 50. Of Snap-on’s 144 franchise owners in Australia and New Zealand, 35 per cent are 50+ years of age. A significant number of these franchisees have been tenured with the 24-year old company for more than half its lifespan in Australia. They have grown up with the business, maturing alongside it. Although aged in his sixties, Colin has joined the company as a relatively greenhorn, starting his franchise in October 2011. Nick Hudson, National Franchise Manager of Snap-on Tools, explained that many franchisors are actively seeking to recruit older candidates given their maturity as well as their financial viability. “Although there is not a specific age range

26 Business Franchise Australia and New Zealand

for a Snap-on franchisee, we do encourage babyboomers to consider applying,” said Nick. “Those who are thinking about starting a franchise to fund their retirement, or to bolster their superannuation funds, are being sensible with their investment because one truck alone can turn over an average of $600,000 in one year.” For Colin, one of the most attractive elements of starting his own franchise was the flexibility. “If I’d come back to Australia and been an employee, I would have been a pretty poor one!” Colin explained. “But with Snap-on I’m in control of my own hours. I work a five day week, and I get time in the mornings to do my exercise.” Colin has clear advice for those in their later years who are seeking the next challenge. “Investigate all of the franchise options. I had several meetings with other franchise operations, but in the end it was about how I want to live,” he said. Nick is circumspect about age and joining a franchise system. “Being part of the Snap-on team is more about a state of mind, than how old you are,” he said. To start your new career as a Snap-on franchisee contact Nick at: Phone: 1800 762 766 Email: Web:


SNAP-ON TOOLS PUTS YOU ON THE ROAD TO SUCCESS “The ongoing fee structure is very low compared to other franchises. With Snap-on the more I sell, the more I earn. You’re buying an asset, and if you work hard you will reap the rewards. Snap-on ticks all the ÂżQDQFLDOER[HV´ – Martin Pearce Snap-on Tools franchisee since 2004.

Æ Global leader in tools and franchising Æ 3URYHQHVWDEOLVKHGSUR¿WDEOHEXVLQHVVPRGHO Æ In-demand products, #1 market share Æ Operating in Australia for over 21 years Æ 1RPHFKDQLFDOH[SHULHQFHQHFHVVDU\ Æ ([WHQVLYHWUDLQLQJDQGRQJRLQJVXSSRUW

Phone 1800 762 766 Business Franchise Australia and New Zealand 27

FR A NCHISor IN d ep th : R esicert


28 Business Franchise Australia and New Zealand

Resicert harnesses the power of IT to streamline the inspection process


t all started in May 2009. Paul Antonelli, a chartered professional engineer, and his wife Robyn, a shrewd businesswoman, saw the need to provide a reasonable, reliable inspection service to people who were planning to buy a home and lacked the knowledge to determine if the potential property had the correct structural integrity. Typically, when people are interested in buying a house, property inspectors are recommended by real estate agents or friends in the area. They are often ‘one man’ businesses and the variety and quality of the inspection and the follow through can vary greatly. Most home buyers are not familiar with the inspection process and thus don’t know how to judge a ‘good inspector’ from a ‘not so good inspector’. Paul and Robyn knew they could remedy this situation and embarked upon a business venture to create Resicert – an honest, reputable inspection company which could provide individuals with the peace of mind – knowing their future home had been properly and fully inspected. However, they also believed that the inspection process should be effective, efficient and stress free for all parties involved – the buyer, the seller and the agent. With Paul’s engineering background and Robyn’s love of all things business, they developed sophisticated systems for inspecting, recording and producing reports. The Antonelli’s pushed the boundaries of the benefits of IT to see how it could be of maximum value to their company and their clients.

These systems have continued to be improved upon and the company now boasts a completely paperless system. Can you imagine? An inspection company with no paper? No reports in triplicate, no coffee stained copies handed to you from the back seat of the inspector’s ute? Resicert has utilised technology to integrate all the steps of the inspection into a seamless computer based process. Their systems continue to become more complex from a technology standpoint, but much easier from the user standpoint.

TME FOR EXPANSION This business philosophy worked so well and Paul and Robyn saw such positive results, they knew they had the right base for a franchise system. They brought on their first franchisee in 2010 and haven’t looked back. As the company grew, they added another key component to the mix. Tony Melvin. Paul met Tony during a year-long business mentoring program which Tony was running. Paul was eager to learn more about business, with plans to expand Resicert. Tony said Paul was one of his ‘star’ students! Paul listened intently, took on board many

of Tony’s suggestions and implemented them into his own business. A friendship developed, which then turned into a business partnership. Tony was so impressed with Paul’s dedication and drive and even more impressed with the Resicert company, that he is now Chairman of Resicert. Tony is incredibly proud and excited with both the company to date and the plans for the future.

OVERWHELMING INTEREST Looking forward, Tony said the level of interest for future franchisees has ‘gone through the roof!’ According to Tony, “We had 250 applications for franchisees in January of this year alone. Of those, twenty are through to the due diligence phase already.” Franchisee interest comes from individuals with widely varying backgrounds. “You don’t actually need any specific prequalifications to become a property inspector in Australia,” said Tony. As such, Resicert has developed their own course to ensure all their inspectors meet their own high standards of excellence.

Business Franchise Australia and New Zealand 29

FR A NCHISor IN d ep th : R esicert

GUARANTEED SERVICE Resicert is so confident of customer satisfaction that they have always offered a money back guarantee for every client. The inspectors produce such thorough and concise reports (all usually generated with less than a 24-48 hour turnaround) resulting in happy clients nearly every time. The reports generated are easy to understand, can be accessed online and are immediately sent to the correct parties involved. Inspectors brief everyone involved in the inspection during the process and at the conclusion. Clients are told on the spot of any inconsistencies or issues which are found. Once the inspection has been done, the purchaser is called and the real estate agent (if involved) is messaged as well. No waiting, no surprises! Everyone is informed and up to speed!

CUSTOMER SERVICE IS KEY For people interested in starting a career as a Resicert inspector, the most important ingredient for success is the ability and desire to provide excellent customer service. The technical side of building inspections can be learned – and Resicert provides a comprehensive training program to be sure all their franchisees are qualified and confident. Resicert also provides franchisees with work. The company handles all the necessary ‘paperwork’ – despite the fact they use no paper! Resicert has a central hub which handles all inquiries and allocates jobs to the appropriate franchisees in that area. All invoicing, quoting, payments and follow-ups are also completed by Resicert. This leaves the franchisee free to coordinate their schedule and get to the job of inspecting. Resicert does expect the franchisee to establish a sound network of contacts as well – especially with local real estate agents. Any jobs coming from these relationships are passed on to Resicert and they do the follow up.

As a Resicert franchisee, you control your schedule and decide when to schedule your inspections. Resicert assigns the job, but not the time frame. With very little investment and full training provided, you can be up and running as a Resicert franchisee in no time.

Tony said Resicert plans to release 80 new areas, get these franchisees up to speed and go from there. The amount of inquiries they have received already is a good indication that these areas will fill up fast, so Tony recommends anyone who is interested to contact Resicert sooner rather than later.


For more information regarding Resicert contact:

The earning potential with Resicert is dependent on the number of jobs you complete per month, but the earning potential is $120,000 to $200,000 per year!

Phone: 1800 737 423 Email: Web: www

30 Business Franchise Australia and New Zealand



23-25 MARCH We’re looking for business savvy self-starters with energy and entrepreneurial drive to join the success story that is Telstra retail. Exciting new store locations are now available. So come and find out how together we can build your future and our brand. Details: Sydney Convention & Exhibition Centre Darling Drive, Darling Harbour Sydney (Stand B2) To learn more, visit

THINGS YOU NEED TO KNOW: The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement. ÂŽ Registered trade mark of Telstra Corporation Limited, ABN 33 051 775 556. 7/6)UDQFKLVH0DJD]LQH$GSUHVVLQGG


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oing to a bank and making a loan application for finance to purchase or set up a business can be very daunting. Some say this is one of the most stressful things you will do in your life. This doesn’t need to be the case as this stress can be reduced by some premeeting preparation and research.

RESEARCH YOUR BANK Choose a bank which has expertise in your industry and will provide the range of financial products and services you will require. Do they have specialists in your business segment, such as franchise finance? Do they have a banker you can meet face to face or will you be directed to a call centre? Your application and the quality of advice you receive will be improved by some preparation. They say in real estate, ‘Location, Location, Location’. In business this mantra can be replaced by, ‘Prepare, Prepare, Prepare’. This view is true irrespective of the amount of money you are looking to invest in the business purchase. Mobile businesses, for example, while at the lower end of the cost spectrum, still have the potential of losing a lot of money if the purchaser gets it wrong.

Potentially you can lose not only your initial investment but you will also be liable for any losses you may accumulate. Before making that all important appointment to see your banker spend some time to prepare.

UNDERSTAND YOUR FINANCIAL CAPACITY Your banker will need to assess your financial capacity. Write down a list of all your assets (what you own) and your liabilities (what you owe). Don’t forget balances in your superannuation funds and limits on your credit cards. Also include a list of your income and fixed outgoings (loan repayments, credit card payments, private school fees, etc). You should include dividends from shares, rent from investment properties and external income from part-time work. Bring a copy of your personal tax returns for the past three years and bank statements for your bank accounts. The banker will look towards securing your loans against your house or other real property and in some cases the business itself.

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This may require a re-finance of loans if they are with another lender.

PREPARE A BUSINESS PLAN Taking the time to write a detailed, well thought out business plan is essential when starting or purchasing a business. This will document your business opportunity and how you will run the business. Among other things, your business plan should include your goals, strategies, prospects, financial information (historical and projected) and business structure. Your plan will help identify any weaknesses in your business and issues you need to work on to ensure you’re moving in the right direction. A business plan will help your banker and other advisors assess your business and offer guidance. Remember your business plan is a roadmap and will assist you to monitor your performance. It is a living document and needs to be monitored and adjusted as your business progresses. There are a number of free websites which can help you by providing templates and other advice on preparing a business plan.

“Remember your business plan is a roadmap and will assist you to monitor your performance. It is a living document and needs to be monitored and adjusted as your business progresses.” Steve Seddon, Senior Business Development Manager, Franchising and Associates, Westpac.

vendor, and in the case of a franchise, speak to as many other franchisees as possible, including some who have left the system. This process will provide a well-rounded and realistic view of the business. There is no such thing as a perfect business. Involve the franchisor at an early stage. Franchising is like a marriage and all parties need to build a sound professional relationship. Look at the industry and how it is being impacted. Many industries have been impacted by such things as changes in consumer behaviour and legislation. These issues may be different from state to state and region to region.

GET ADVICE Speak to your business advisors, business accountant and lawyer. These advisors are able to recommend business structures, tax planning, GST obligations and book keeping. They can also assess leases and agreements, etc. Time and money spent at this stage will ensure the proper processes are put in place and legal obligations are understood. Most state governments provide a free or low cost service to assist people get into business. There may be some training programs available. Look at any weaknesses you may have and put a plan in place to develop yourself. Few people will have all of the required skills up front. Learning is a continuous process for all business owners. When speaking to family and friends, ensure you are getting a balanced view. Like with all things in life others will have their own opinions and bias when giving their views.

RESEARCH THE OPPORTUNITY As outlined in this article, research will assist you to understand the business you are looking at purchasing. Spend time with the

We have all seen the rise and fall of the video rental industry and the environmental impact on the car detailing industry. Look at what the competition is doing. Ask questions such as: • Will there be a price war? • What is your business’ point of difference in the market? • How easy is it for others to enter the market? • What are the barriers to others entering the market, including cost, expertise, access to product, location, etc? If buying an existing business, find out about your customers: • Who are your customers? • Will they stay with you as the new owner? • How hard would they be to replace if they went elsewhere?

CONSIDER WHAT YOU NEED What are you looking for from your bank? Business loan, overdraft facility, transaction accounts, internet banking, equipment finance, landlord guarantee, business credit cards, merchant facilities, personal and business insurances, etc.

The list is extensive. Your banker will help you through this, however some thought on your part will ensure all your business and personal financial needs are covered. Provide a breakdown of the finance you will need. Include purchase price (or detailed set up costs if new), working capital, legal and accounting costs, stamp duties etc. Detail your cash contribution and financial reserves.

SUPPORT OF FAMILY Family support is critical to the success of any business. Buying a business can be an added strain, at least initially, so it’s important that you consider how this will impact on you and your family. Who will work in the business and on what basis? How will they be paid? Will employment outside of the business continue? Communication channels need to remain open to ensure any hiccups don’t get blown out of proportion. Buying a business is an exciting time. Time spent before meeting with your bank will be worthwhile as it will reduce the stress for you and the time taken by the bank to come to a decision on your loan and other services your bank may be able to provide. Steve Seddon is a Business Development Manager with Westpac. He specialises in the franchise sector and is on the Franchise Council of Australia Western Australian committee. He holds a Diploma in Franchising and is a qualified CPA. Westpac continues their long-term commitment to franchising in Australia. The bank has a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector. Contact Steve at: Phone: 08 9426 2204 Email: Web:

Business Franchise Australia and New Zealand 33

focus : PLUS FI T N ESS 24/7



of the first Plus Fitness in Northmead. The small club (in both size and membership base) grew from 67 members in 1996 to 1500 members in 2000. During this time period the gym space was rebuilt and renovated to four times its original size. Northmead was so successful, exceeding 2000 members in 2003, that John knew it was time to purchase another site. Using the experience and systems he had put into place in his Northmead gym, John took over a struggling gym in Camden. He managed to turn the gym around in a short period of time and then went on, in 2007, to purchase sites in Annangrove and Narellan.

John Fuller and Nigel Miller


lus Fitness, a company born from a desire to improve the strength and fitness of fellow Australians, is itself growing stronger each year. Created and developed by John Fuller and Nigel Miller, Plus Fitness utilises both John and Nigel’s extensive experience to grow the franchise system and the brand. John’s passion for health and fitness originally came from necessity. Having survived a near fatal car accident in 1992, but sustaining severe leg injuries, John had to sell his existing successful business in the home improvement industry and embark upon a long journey of rehabilitation.

It was during this process that John became passionate about the physiology of the human body and the human spirit. He decided to study Sports Medicine and Business Management, supplementing his income and gaining valuable onsite experience by working as a fitness instructor. John then went on to become one of the fitness industries leading and most sought after personal trainers, working in a number of Sydney’s most exclusive health and fitness clubs. By 1996, John was ready to open his own club. On a limited budget, but unlimited desire to succeed, John opened the doors

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By 2008, John knew he was on to a good thing. His gyms were prospering, his systems were in place and he was ready for more growth. It was at this point that John realised it was time to develop a more formal business relationship with his long-time friend and business consultant, Nigel Miller. At the time, Nigel was also a successful gym owner in Sydney. He also worked as an extremely successful and well-known consultant for the fitness business and training industry. With a background in banking and finance and over ten years of consultancy under his belt, Nigel was the perfect choice to form the partnership that has now propelled Plus Fitness to the forefront of the industry. In 2009, Plus Fitness had been operating successfully for 13 years. It was now time to

take it to the next level. John and Nigel set out to grow the business, grow the brand and become one of the strongest contenders in the fitness industry. They developed their strategy, their systems and their long-term goals. They opened the head office and their health club franchise model – as well as adding a further three clubs – all in 2009. Then came the global financial crisis. Never ones to back down from a challenge, John and Nigel accepted the reality that it was now more difficult to find franchisees with enough available cash to purchase and run their Plus Fitness clubs. The answer? Plus Fitness 24/7 – a fitness club that required a lower investment and lower running costs on behalf of the franchisee and lower fees and greater flexibility for members. Realising the 24 hour fitness model would work perfectly for Plus Fitness, John and Nigel set about revising their existing business models and systems to incorporate the 24 hour gym concept. Plus Fitness 24/7 was officially launched at the 2011 Sydney Franchise Expo. It was apparent at that point that the franchise system John and Nigel had developed was a winner, as they signed up five new franchisees at the expo alone! Looking forward, John and Nigel plan to have 75 gyms open throughout Australia by the end of 2012. Considering they have already opened the first Perth based franchise and have sold the territories for six gyms in Victoria and four gyms in Western Australia, the goal is already in sight. Plus Fitness has been so successful, in fact, that they achieved a remarkable 430 per cent growth in 2011! Fifteen years on, the success story of Plus Fitness is testament to the belief that passion, hard work and commitment can and will make you strong!

YOUR OWN ‘PERSONAL TRAINER’ Buying a Plus Fitness 24/7 franchise is a little like starting a fitness program with a personal trainer. You know what your goal is, you are willing

to put in the hard work and effort, you know you just need some guidance from a professional to help you reach your goal in the most efficient way. You could just waltz into the gym and start randomly using the equipment, but why would you? Isn’t it better to utilise the knowledge of a professional trainer with years and years of experience? The trainer has learned the hard way, made all the mistakes and developed the most effective program to help you reach your goals. The trainer gives you step-by-step instructions, coaches you on the correct techniques and motivates you and guides you when you are struggling to keep going or lose sight of the big picture. John and Nigel have developed a comprehensive, tried and tested business model that will help guide you every step of the way – what better franchisors to have than…personal ‘business’ trainers!

STRONG FRANCHISE SUPPORT Plus Fitness 24/7 offers a true turnkey franchise business with an initial investment as low as $229,000 – including equipment! Add to this exclusive territories, low staffing costs, no ongoing software license fees, low flat monthly royalty fees and unrivalled initial and ongoing franchisee support and you can see why Plus Fitness is in such

demand. You also get extensive marketing and administration tools, templates and assistance, IT equipment and installation, assistance with the fitout of your gym, loads of marketing materials and a whole host of other benefits to get you going.

A LIFESTYLE CHOICE One of the other key benefits of buying into the Plus Fitness 24/7 business model is the fact that whole business is designed to allow you to run, monitor and manage your business both in house and away from the gym. You will have the peace of mind knowing that the time you put in actually at your gym will be invaluable, but while you are away from the gym you will be able to monitor the physical space as well as the day-to-day operations remotely. This allows you to work ‘in’ the business and ‘on’ the business, and also gives you the flexibility to be away from your gym but still keep your finger on the pulse of your business. So what are you waiting for? For more information on a Plus Fitness 24/7 gym franchise in your area, contact Nigel Miller at: Phone: 02 4648 2099 Email: Web:

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“One of the most important items to attend to when you set up a new franchise business is to make sure you know what your income tax liability is going to be and to set aside money for that liability.” Tim Kilham, Director, Lanyon Partners


TO KEEP YOUR BUSINESS MOVING Financial, taxation and general business tips for your franchise


f you are still looking for a suitable franchise system, it is important to gain as much knowledge as possible along the way. If you have already purchased your franchise, congratulations! You have made the brave decision to go into business for yourself and control your own future. Let’s focus on some of the financial, taxation and commercial issues you should consider as you begin this journey as a new business owner. In line with the theme for this issue, let’s assume that you are planning to or are currently operating a mobile franchise, although much of what is said also applies to a franchise operating from a fixed location.

INCOME TAX One of the most important items to attend to when you set up a new franchise business is to make sure you know what your income tax liability is going to be and to set aside money for that liability. I have seen franchisees struggle and even fail because they were unable to pay their income tax bills. Most new mobile franchisees come from a background where they have been paid wages and had PAYG deducted. They then go into a new structure (be it a sole trader,

trust, or company) where PAYG is not deducted or required to be deducted. So – quite legitimately – no income tax is paid for a long period, but when returns are lodged there is a large amount of tax to be paid. As an example, assume you are a salary earner until June 2012 and you then resign and buy a mobile franchise in July 2012. You operate as a sole trader and therefore the franchise profits are included in your personal income tax return. You will earn income and make a profit each month – hopefully! No PAYG will be deducted, as a sole trader cannot pay a salary to himself or herself. So at this stage no tax is being paid on the income. Your 2013 income tax return – covering the first twelve month period of the business from 1 July 2012 to 30 June 2013 – will include the franchise profits for that period. If your tax return for the 2013 return is lodged by a tax agent, it can be lodged as late as May 2014, and tax will then be payable in June 2014 on the income you started earning in July 2012. Think about that for a moment!! You are in June 2014 paying tax on income you started earning almost 24 months ago!!

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As you have lodged your 2013 income tax return, you now get caught up in the instalment system. As a consequence, you will receive an instalment notice in relation to your 2014 tax requiring you to pay in July 2014 – one month after you have paid the 2013 tax. This is an instalment of tax for 2014 which will be about the same amount as you have just paid for your 2013 tax.

don’t get caught out! I have gone in to some detail above because the issue is so important to many new franchisees. The example may be a little confusing but what it amounts to is this – you might find yourself in a situation where you pay no tax for two years, but then you pay two years tax in one month. And then, to top it off, you will (in about three months) be required to pay another instalment of tax of about one quarter of your annual tax bill. It is obvious that the consequences of not understanding how much tax is payable and when it is payable can be horrendous, including possible collapse of your franchise. The solution is fairly simple. You should accurately estimate your tax liability – seek help from your accountant if necessary – and then set aside, in a separate bank account, the money you need to pay in tax. Do not withdraw money from that account except to pay your tax.

GOODS AND SERVICES TAX Your mobile franchise will need to be registered for GST unless your turnover is less than $75,000 (registration is optional if your turnover is less than $75,000). It is not possible to fall as far behind with GST as it is with income tax for the simple reason that GST is payable either quarterly or monthly, depending on what option you

chose when you registered for GST. However, the amount of even one quarter’s GST can be substantial and pose a cash flow problem for a franchise. Some franchisees therefore open a separate bank account for their GST liability, put money aside in the account each month and only withdraw money from the account to pay GST.

STATUTORY PAYMENTS If you have one or more employees and are paying wages, there will be a number of statutory payments you will have to make. These will include: • Workers Compensation payments. The payments could be monthly, quarterly or annual depending on the State in which you carry on business and the amount you have to pay. • Pay As You Go Withholding (PAYG – W). This is for amounts withheld from salaries. These payments will be either monthly or quarterly, depending on the amount that you are withholding from employees. • Superannuation Guarantee Charge payments. These payments – currently nine per cent of wages but going up - have to be made not later than 28 days after the end of the quarter to which the payments relate. It is important to understand that, if you have set up your franchise as a trust or company and you are paying yourself a wage, you have to make these statutory payments in relation to the wage you pay yourself. Some franchisees are under the impression that if they own their business through a trust or company then the amounts they pay themselves cannot be wages. This is not correct. The amounts may be wages and if they are, then the statutory payments must be made.

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MOTOR VEHICLES You will be entitled to deduct motor vehicle expenses for a vehicle used in your mobile franchise - to the extent that the vehicle is used for business purposes. Generally, you will need to prove your business usage by means of a log book. The logbook requirement does not apply to vehicles designed to carry a load of more than one tonne. Generally, it applies to all other vehicles. There are a number of common misconceptions, including: • 100 per cent of the expenses of the vehicle can be claimed if the vehicle is signwritten with a business name or has a business logo on the vehicle. NOT TRUE. • Because the vehicle is used mainly for business purposes, there is an automatic claim for 100 per cent of the expenses. NOT TRUE. • 100 per cent of the expenses of utilities and panel vans can be claimed. NOT TRUE. These misconceptions can prove extremely expensive. Even if your business use is in reality close to 100 per cent, your deduction will be severely limited if you do not have logbook to prove your business use. The best deduction you are likely to get without a logbook is one-third of the vehicle costs. If you use more than one vehicle for business purposes, you can claim a deduction for the costs of business use for each of those vehicles. Expenses include not only the running costs, but also depreciation (if you own the vehicle or are purchasing it using hire purchase or a chattel mortgage) or leasing costs if the vehicle is leased.

INSURANCE This is an area often overlooked by new franchisees. There are a number of different types of insurance to consider. Questions you need to ask include: • Is your life insurance adequate? This is a question that you probably have considered before you bought your franchise, but it needs to be re-considered after you have purchased your franchise.

HOME OFFICE If you are operating a mobile franchise then it is highly likely that your home is also your main place of business. This is a little different to the situation of somebody who has an office to go to and occasionally takes some work home at night. For those people, their home is a home office but not a place of business. When your home is also your place of business, you will generally be entitled to claim expenses on the basis of the floor area of the room you use as your office, compared to the total floor area of your house. In other words, if the floor area of the office is 10 per cent of the house, then 10 per cent of expenses are claimable. The situation becomes more complicated if you do not have a separate office but perhaps use a living room or bedroom as your office. Where your home is also your place of business, you are allowed to claim not only a percentage of gas and electricity, but also a percentage of expenses such as interest on your mortgage, water and council rates, etc. However, if you do claim these items then, when you sell your house, it will not qualify for the full main residence exemption. Normally, the sale of your main residence is tax free, but if you claim, say, 10 per cent of expenses such as rates and mortgage interest as a deduction, then 10 per cent of your house will be treated as the sale of business premises, and have taxation consequences.

For this reason, most people limit their deductions to those that will not interfere with the main residence exemption. If you are renting your property, you will be able to claim a percentage of the rent as long as that property is classified as a place of business.

RECORD KEEPING It makes good sense to keep good accounting records for your franchise. It makes good sense because if you keep good records you are able to regularly monitor the progress of your business, and if you know how you are performing it will probably help you to work out what you need to do to perform better. It will certainly help you to work out what amounts you need to set aside for GST and income tax. Further, the better the condition of the records you provide to your accountant at the end of the tax year, the less you are going to be charged by your accountant. The accounting system you use is up to you – the system that you are most comfortable with is the most appropriate system, be it a manual system, a spread sheet system sheet or a specialised accounting package. What is important is that you keep proper records. Whatever the system you use, it is important that you keep and file all the documents that support your accounting records. Your accountant probably won’t ask for these documents, but the tax office may.

• Do you need income protection insurance? As a wage earner you are covered (for work related accidents) by workers’ compensation. If you are now selfemployed and not paying yourself a wage, you are no longer covered by workers’ compensation. Income protection insurance will provide you with an income if you are incapacitated and unable to work. It will provide cover irrespective of whether your inability to work is due to a work-related accident or any other reason. • What general business insurance do you need? Types of cover you may need will include vehicle insurance, insurance of other business assets, public liability insurance and possibly professional indemnity insurance. To some franchisees these insurance matters may seem unimportant, and the cost of insurance can be considerable, but these costs need to be weighed against the cost if an event occurs and you do not have the appropriate insurance. There is much to do and much to learn. Hopefully the matters raised in this article help you on your journey. Good luck! Tim is a Director of the accounting division of Lanyon Partners and heads up their franchising section. Tim has provided advice to, and acted for, many franchisees and franchisors. He is particularly active in advising on the purchase and set-up of franchise businesses. Lanyon Partners is a professional services firm that provides accounting, taxation, financial planning and insurance services. Contact Tim at: Phone: 03 9861 6140 Email: Web:

Business Franchise Australia and New Zealand 39

legal advice



any franchisees believe that, in buying a mobile franchise, their business will be simpler to operate and will involve less complex legal considerations merely because the franchise system is conducted as a mobile model. However, franchisees of a mobile system will still be affected by most of the issues which are relevant to ‘fixed site’ franchises, and may also be required to contend with additional matters that are specific to mobile businesses. The following are some of the legal issues that franchisees of a mobile system may be faced with:

Is the business truly mobile? Although the business may be modelled on a predominantly mobile concept, some ‘mobile’ franchises still require the franchisees to have the use of certain premises - for example an office, a showroom, or a warehouse or other storage facility for the products and any necessary equipment. Franchisees cannot simply assume, because the franchise is marketed as a portable business, that they will automatically and entirely avoid the obligations that are ordinarily associated with occupying retail premises. Franchisees may discover that, despite the business not being operated from a fixed site, it is still necessary for them to obtain occupancy rights, enter into a lease or

occupancy licence, deal with landlords and possibly even fitout or equip a site. Even if the business is truly mobile and does not require the use of any premises, any vehicle used by the franchisee in conducting the business, such as a car, delivery van or trailer, is likely to require fitting out with signage and/or equipment in accordance with the franchisor’s image and specifications.

Territory and exclusivity issues Some mobile franchise systems pursue a business model pursuant to which franchisees are granted certain rights within a particular area or territory, whilst others operate on the basis that all franchisees can conduct their businesses in all areas without restriction.

their businesses and attract customers. Certain mobile businesses rely heavily on the value in having a distinct territory. For example, couriers or delivery drivers who have exclusive rights to a particular route, or mobile pet groomers or other service providers who have exclusive access to all residences and businesses in a specific area, have a readily definable and instantly protected customer base. However, these franchisees could also be limited in the sense that they may be prevented from operating or even marketing their business outside of the specified territory.

Franchisees must ensure that they know at the outset whether they will be granted a territory and if so, whether or not it will be exclusive and what rights and obligations they will have within the territory.

Franchisees in these types of businesses must be prepared to ‘work the territory’, taking pains to make their presence known within the territory and making efforts to develop relationships, to ensure they secure the maximum number of customers and jobs available within the confines of their territory.

This will enable franchisees to plan where their customers are likely to come from and what actions they can take to target those potential customers and to generate demand for their products or services. Unlike fixed site franchisees, who can rely to some degree on local customers and passing foot traffic and who can undertake marketing activities in the local area surrounding their premises, mobile franchisees may need to consider different techniques to advertise and grow

Alternately, the franchisor may claim

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Where a mobile franchise promises to provide an exclusive territory, prospective franchisees must ascertain whether there will be any exclusions or limits imposed on their exclusivity. For example, a franchisor may undertake not to establish any other franchisees within a particular territory, but may retain the rights to itself service certain types of clients or operate a temporary business within the territory.

“Franchisees cannot simply assume, because the franchise is marketed as a portable business, that they will automatically and entirely avoid the obligations that are ordinarily associated with occupying retail premises.” Esther Gutnick, Associate, Mason Sier Turnbull.

to grant complete exclusivity, but the exclusive rights may be compromised or lost if the franchisee fails to achieve certain performance benchmarks or breaches the franchise agreement. Other mobile franchise systems do not seem to place any emphasis on the use of territories and instead thrive on an ‘open slather’ approach, whereby all franchisees can service any customers and operate freely in all areas. Franchisees of such businesses should be prepared to compete for market share with the other franchisees of the system, actively defend their customers and pursue aggressive marketing practices, if necessary.

Generation and allocation of job leads In a mobile business which may operate without an office or any physical presence to alert potential customers to its existence, it is imperative for the franchisees to be aware of how customers and jobs are procured. Commonly in mobile franchise systems, there is a central facility established for receiving customer leads and enquiries, such as an online system or a 1300 or 1800 telephone line. Where this occurs, franchisees must ensure they understand how the system is to operate, including who maintains and controls the facility, what amount (if any) each franchisee must contribute towards the costs of maintaining the facility and how the enquiries are allocated amongst the franchisees. If the franchise system does not grant territories, then franchisees should ask what criteria determines which franchisee should receive any particular job lead. If there is no central customer enquiry facility and it is left up to each franchisee to generate and receive its own enquiries individually, this can sometimes cause

unnecessary competition among the franchisees, whereby franchisees are incentivised to keep all leads for their own benefit rather than referring a lead to another franchisee, even where it may be appropriate for another franchisee to undertake the work. In such circumstances, franchisors may have developed a system for the payment of referral fees or the sharing of profits to encourage franchisees to refer jobs to the most appropriate member of the franchise network. Franchisees should familiarise themselves with the rules of any such scheme, and if none exists, franchisees should consider establishing such a scheme amongst themselves, to promote fair and suitable allocation of job leads.

Interaction with fixed site franchises Some mobile franchisees may be part of a dual franchise system which operates both fixed site and portable businesses. Consider a fast food franchise which may have both a chain of retail premises and also have mobile vans to service public events. In these circumstances, any mobile franchisee of the system may find themselves in close proximity to, or within the exclusive territory of, a fixed site franchisee of the same system. If this is likely to occur, both franchisees should be well versed as to their respective rights and obligations. In some cases, the mobile franchisee may be required to rely on the support and resources of a local fixed site franchisee for assistance. For example, in the case of a mobile fast food business, the mobile franchisee may require the use of the fixed site franchisee’s facilities to assist in any food preparation (including cooking, refrigeration, storage and delivery). Again, franchisees should ensure they are aware of any guidelines the franchisor may

have developed for such situations, and should consider establishing mutually agreed arrangements in relation to profit sharing or payments for such involvement and assistance.

Additional authorisations Mobile franchisees may find that they are required to obtain various additional permissions or qualifications to properly operate their business. Some examples include: • a special licence required to operate a particular vehicle such as a truck, trailer, boat or other specialised machinery • permits from the city council or other relevant authority enabling the franchisee to park vehicles and/or set up stalls in a public area such as a park or garden Franchisees must ensure they are aware of any such requirements, including any applicable fees and the nature and duration of any application process or separate training obligations.

Personal effort and financial rewards It is worthwhile to draw a distinction between mobile businesses with a ‘regular’ customer base or which operate on an established route (for instance mobile café businesses or couriers), and those which focus on operating at sporadic or one-off events (such as food stands at music festivals, conferences, sporting or community events). Those businesses in the latter category will require very different time commitments and will possibly also generate different cash flow and income streams in comparison to the regularly operated mobile franchises. Mobile franchises which operate predominantly at irregular events are not akin to a usual ‘Monday to Friday’ job or business.

Business Franchise Australia and New Zealand 41

legal advice

Franchisees of these businesses should expect that they will be required to make themselves available outside of ordinary business hours, often working mostly on weekends, public holidays, late at night and during the course of major events and festivals. These businesses may also generate uneven income, such that the majority of sales and profits may be derived in a particular season, or at certain key times of the year.

Advertising All franchised businesses, including fixed site operators, should undertake marketing activity to grow their business. However, the marketing needs of a mobile business may differ significantly. Promotional materials used by mobile franchisees may vary substantially and often, for instance if they must comply with the regulations of any particular local authority or co-ordinate with the promotion of each relevant event. Since franchisees are usually obliged to obtain the franchisor’s consent

before using any marketing materials, this could be a source of additional cost and delay.

Supplementary agreements Franchisees of mobile businesses must ensure they are aware of any other documents and agreements which they may be required to enter into in addition to the usual franchise documents, such as delivery/ driver contracts. Franchisees should read such agreements carefully and seek independent legal advice if required.

Conclusion There are several common and obvious advantages to purchasing a mobile franchised business instead of a fixed site franchise, including lower establishment costs, lower ongoing overhead expenses and usually a lesser need for employees, thereby reducing employment regulation compliance and costs. However, franchisees should not fall into

the trap of believing that mobile businesses are necessarily cheaper, less complex and simpler to operate. There are many other considerations affecting mobile franchises which this article has not gone into, including strict legal obligations under the new Australian Consumer Law and various other pieces of legislation. Franchisees should always undertake proper due diligence, ensure they know what they are getting into, and seek appropriate advice before committing themselves. Esther is an Associate at Mason Sier Turnbull, a law firm renowned for its franchising expertise. Located in Melbourne’s industry heartland, Mason Sier Turnbull has strong commercial law skills and provides clients with sensible solutions. For more information contact Esther at: Phone: 03 8540 0200 Email: Web:










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The safety professionals!

Looking for a business offering financial security plus weekends free? I found one!


My sales grew on average 53% p/a during the last 5 years - even during the global financial crisis.


Hi. I’m Tim from SafetyQuip Adelaide. Call me personally on 0409 830 238 and I’ll tell you about SafetyQuip from a franchisee’s perspective.

I get to enjoy weekends with the family, holidays & Christmas closures.


I’m ideally positioned to tap into the $2 billion+ workplace safety market. I’ve reached multi-million $ annual sales with heaps more potential.


I started with a modest investment and a single sales van. Now I’ve got a successful trade shop and a sales fleet.

MULTIPLE SALES CHANNELS I get sales through our web site, our mobile service, our trade shop and through phoned in and faxed in orders.


I sell safety products to any and everyone. It’s hard to find a business that can’t benefit from using my products.

BUILD SOLID CAPITAL GAIN A generous 5+5+5 year franchise agreement gives me time to build a business of substantial value.


I’m proud to be in the safety business. Our products help people just like you and me return home safely each day.

Tim Lewis

Award-winning franchisee Adelaide

Business Franchise Australia and New Zealand 43

Franchisee in action : TACO B I L L

taco bill PARTNERS, FAMILY, FRIENDS If you ask any franchisor what makes their particular franchise systems successful – they will usually say ‘Our franchisees’.

Pradeep & Mike


Taco Bill franchisees come from a wide variety of backgrounds and establish their Taco Bill franchises according to what suits them best – whether it be a partnership, a family business or a sole entrepreneur. The key ingredient in this mix is that in the end, and what makes Taco Bill so successful, is the fact that regardless of the business set-up from the franchisee’s end – Taco Bill is committed to each and every franchisee and considers them all partners, family and friends.

44 Business Franchise Australia and New Zealand

LONG-TIME PARTNERS AND FRIENDS A franchise system is based on a partnership – between the franchisee and the franchisor. However, sometimes there are other partnerships involved. Take Pradeep and Mike, for example. Having developed a strong working relationship in a previous business, Mike and Pradeep decided to buy a Taco Bill franchise as a joint venture. It was a natural progression for the two men. Mike stated, “Pradeep worked for me in my first business, a service station, as my Assistant Manager. He came to be someone I had great trust and faith in, and so when the idea of a joint venture first arose, knowing that we already worked very well together, we were very comfortable with the idea of a partnership.” Prior to joining Taco Bill, Mike had experience in managerial roles. “I had a long background in management, having been Operations Manager for a multisite service station franchise for many years. Much earlier, I had worked in kitchens for a few years.”

So long as you never expect what the other person is incapable of delivering, you’ll never be disappointed,” remarked Mike. Like any successful partnership, Mike and Pradeep utilise their particular strengths. Pradeep looks after the kitchen operations and Mike takes care of the front-of-house. As Mike and Pradeep have each other to rely on, their families are not really involved in the business. “Pradeep and I handle almost all of the dayto-day business operation and affairs. Our wives, at this stage, concentrate on being mums - a job far more important than either of ours!” Pradeep, on the other hand, had other key skills which would benefit the partnership. “I had completed my Bachelors degree in Computer Science in India before coming to Australia in 2004 for higher studies. “I did my Masters in computers at Victoria University while working part-time at a service station. In 2006 I had a change of heart and decided to enter into hospitality, and undertook a diploma in hospitality management, which I completed in 2008. “I gained some experience working in a Japanese Restaurant. I then commenced my journey with Mike, as a business partner, by taking on our first Taco Bill franchise,” said Pradeep. Mike and Pradeep found their combined skill set enabled them to take on a Taco Bill franchise with great enthusiasm and confidence. Mike said, “I find that many people I speak to are of the view that partnerships are fraught with danger, and they can quote countless stories of such arrangements ending badly.

twice the resources. We have grown to two franchises in fairly quick time, and plan to expand further in the future,” said Mike. Every business has its challenges and every relationship has its bumps. Mike and Pradeep have worked hard to make sure any issues which arise can be resolved professionally and respectfully. “In terms of the challenges of working with a partner,” Mike said, “ I guess they are largely self-evident. “Clearly, trust is the foundation upon which the entire relationship is built. It is nonnegotiable, and it’s important. “Therefore, to have a thorough understanding of your prospective partner and their background, friendship alone would not be enough. “Some of the wisest words I have read regarding partnerships talked about expectations; always maintain a realistic expectation of what the other person’s capabilities are.

THE TACO BILL ADVANTAGE Mike and Pradeep knew they had an excellent partnership – but why did they choose to go with Taco Bill? The beauty of the franchise model was very appealing to both Mike and Pradeep, however it was the personal aspect which sold them both on Taco Bill. “Having a long background with a franchised operation, I understood the many benefits of franchising. The strength, security and value of a ‘big brand’ are worth a very great deal. “Much of the thinking, marketing, and tedious groundwork has been done for you. “The systems, tried and true, are all available for you. Your only responsibility is to implement and take advantage of the refinement that is the result of someone else’s decades of toil!” said Mike.

“Be that as it may, I’d be surprised if for every one poor example, there aren’t a hundred other very good ones. Ours is one of them.” Mike and Pradeep said their arrangement works very well for a number of reasons. “We complement each other well, in terms of our strengths, interests and the respective roles we wish to have in the business,” said Mike. “By effectively halving the responsibility, we are able to achieve more. Do less, but do it better, you might say! “With two of us working together, we have twice the drive, twice the determination and

Business Franchise Australia and New Zealand 45

Franchisee in action : TACO B I L L

“We currently operate two Taco Bill franchises. We plan to continue to grow, and would like to someday operate three or four Taco Bill restaurants. “However, being in a position to make comparisons, I can say that what makes Taco Bill different is the ‘personal’ aspect. No glossy brochure will ever tell you this, but the people behind Taco Bill are genuinely wonderful people, who really do care. “Pradeep and I have discussed this many times, and when we have occasion to visit the head office, we feel as if we are amongst friends. Without that, it’s still an excellent business model, but with it, Taco Bill becomes a way of life,” said Mike. “I am in the fortunate position of being able to compare Taco Bill to other franchises, and I couldn’t speak more favourably of Taco Bill or its people. “Despite its growing size, it remains an intimate operation, and the access franchisees have to the decision-makers, and the input we are able to have into virtually every aspect of the business, is amazing. “We have seen first-hand the support that is available to franchisees, not because it’s an obligation, but because they genuinely want us to do well. “Anyone considering a new franchise would be very well-advised to look closely at what Taco Bill has to offer. We will never leave!” concluded Mike.

ALL IN THE FAMILY Some franchisees choose a business partnership as the best way to run their franchise, others like to keep it in the family. Jianbo and Tet Xu are a husband and wife team who bought their first Taco Bill in 2006. Jianbo came to Melbourne from China in 1996. He came to join his wife and start a new life in Australia. He was eventually able to bring the rest of his family, including his parents and his brother. Once the family had settled, Jianbo and Tet decided it was time to start their own business. Tet’s younger brother already owned two Taco Bill franchises – so Jianbo knew how the business worked. Jianbo said the reason he chose Taco Bill was the simplicity of the business model and the huge amount of support given by the head office. When he opened the doors to his first Taco Bill, Jianbo said he was so unbelievably

nervous. At the time, his English was not very strong and he was terrified to talk to the customers, in case they could not understand him. It seems this turned out not to be an issue at all, however, as Jianbo and Tet now own multiple Taco Bill locations and Jianbo is a favourite with all his regular customers. With many locations to manage now, Tet basically runs all the administration and business aspects and Jianbo oversees the locations. Jianbo now has his brother and his cousin helping as well. Jianbo attributes his success to the continued support of the franchise. He said he is always learning and the head office at Taco Bill has helped him every step of the way. They have helped Jianbo with everything from food preparation to managing his team to opening multiple locations. Jianbo said everyone in the Taco Bill ‘family’ is happy – from head office to his own family to every one of his staff members. When asked if Jianbo preferred preparing Mexican food or Chinese food at home, he just laughed. Jianbo said he had no idea how to cook Chinese food. Before opening his Taco Bill restaurants he had never cooked before in his life. Seven years on, he is a master at Mexican food, but according to Tet, still can’t cook Chinese food!

WHY OWN A TACO BILL RESTAURANT? Taco Bill offers the opportunity for franchisees to immerse themselves in Mexican food and flavours in an environment that is fun, exciting and dynamic, with a company that has been in the Mexican food industry for more than 40 years.

46 Business Franchise Australia and New Zealand

Taco Bill ‘training champions’ provide intense training for a two month period, which involves comprehensive lessons in areas such as meal preparation, IT systems and customer service. The company also provides ongoing training and support, which maintains a high level of customer service that customers have become accustomed to. Operating a Taco Bill restaurant provides a greater work-life balance and flexibility with hours from 5pm to 10pm (dinner service). These are shorter operating hours in comparison to most franchises and many Taco Bill franchisees enjoy involving their families in the business, which matches the family environment of the restaurant. Taco Bill offers marketing and support to its franchisees with a range of promotional activities and campaigns that link into holidays, special events and national holidays in Mexico, including Cinco de Mayo (Mexican holiday that celebrates Mexico’s victory over the French army in 1862). There is also a great opportunity for franchisees to really develop the business by promoting corporate functions, birthday parties and takeaway food offers in the local area. So whether you want to go it alone, bring in a partner or include the whole family, Taco Bill will help you achieve your goal of owning your business. For more details on joining the Taco Bill franchise family contact Tom Kartel and Stan Teschke at: Phone: 03 9690 2077 Email: Web:

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eliance Roof Restoration is proud to offer its franchisees an affordable initial investment, full and extensive training, access to all marketing systems and, best of all, as long as you follow the system an income guarantee – if you don’t make $75,000 net in the first year, they will pay the difference! All this ‘under one roof’. Reliance Roof Restoration is based in Brisbane and has always provided top quality workmanship and customer service. Celebrating its 10th birthday this year, Reliance has now serviced over 5,000 homes. This continued success has prompted continued growth plans for the company, which plans to bring on one franchisee per month for the next three years. Reliance is confident that it will find suitable franchisees who can see the obvious benefits of joining the company.

Roof Cleaning and Painting franchises available Reliance offers an extensive range of services to its clients. In particular they have seen an increase in demand for roof cleaning and painting. This has prompted them to now offer franchise opportunities specifically providing roof cleaning and painting.

What GFC? Reliance Roof Restoration has managed a 20 per cent growth rate for the past three years, in the middle of the global financial crisis. How do they do this? Justin Eldershaw, Founder and Managing Director of Reliance Roof Restoration, said this is because the industry is basically recession proof. Having a roof repaired, restored or replaced is usually a necessity, not a luxury. Also, with the rate in which houses are being built, there is more demand for their services than they can possible meet. New franchisees do not need to have previous experience, just a desire to work hard and provide the best product and service possible to maintain the company’s existing standard of excellence. In fact, many of the current franchisees have had no prior experience in the roofing industry and are experiencing great success – proof that the training program works. Reliance Roof Restoration gives a two week intensive training period in all aspects of the roof cleaning and painting process, with ongoing training around sales, marketing and business management. In addition, they have a central call system

48 Business Franchise Australia and New Zealand

and handle all the initial inquiries for their franchisees. Reliance also utilises a unique direct response marketing plan to generate new leads.

Room for growth For franchisees who want to grow with the company, there are options to add employees or expand into new territories as well. With the ability to make back the initial investment within 20 to 30 weeks, and their income guarantee, now is the time to join Reliance Roof Restoration. For a free information pack, contact Justin at: Phone: 07 3286 3900 Email: Web:










Roof cleaning & painting franchises are available for people in NSW, Queensland and Victoria. For a free information pack call 1300 300 748 or email RIGHT NOW!

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HIT THE ROAD JACK If the thought of sitting at a desk or standing in a 3mx3m box selling over the counter at a shopping centre doesn’t appeal to you, a mobile franchise business may be of interest to you.


he lure of the great outdoors is one of the appeals of a mobile business if you are thinking about investing in a franchise. There are other apparent benefits of course. Mobile businesses generally cost less to get into; the fitout and other site related costs for a retail business don’t apply for a mobile operation - and those costs can be in the hundreds of thousands of dollars. Given there are no premises, rent is not payable and overheads are likely to be much

lower. Mobile franchises also generally avoid the necessity to employ additional people so the costs (and more than occasional headaches) that go with managing staff also disappear. In the past few years, the number of mobile franchise systems in Australia has increased significantly. A mobile service is available for having your hair cut, or your dog’s hair cut if you prefer, having your tiles cleaned or your car tyres replaced at your home, your knives sharpened or an ink cartridge delivered to your door. The popularity of these types of services is growing with consumers and therefore franchisors and franchisees. The fact that you may be investing less than the average in your franchise however, should not be a justification for short-cutting your due diligence process. As with most business decisions, there are definite advantages and there are also potential downsides and risks to be taken into account. In general terms, a franchisor’s obligations to its franchisees are similar whether the business is a retail model or a mobile one. In assessing your mobile franchise opportunity however, there are a number of areas that warrant closer investigation as in some respects, the potential for legal issues or litigation in a mobile system is higher.

52 Business Franchise Australia and New Zealand

Your territory Territories are clearly more important – and problematic – in a mobile system. If you will derive your total income from a defined geographic area, you want to be certain that area can in fact generate the necessary revenue. One of your early tasks should be to determine the basis on which the franchisor has defined your territory. Has it simply been divided up on the basis of area and lines on a map, number of households or population...? Which of these factors are critical for the business you are buying into? If there are 10,000 car owners in your territory, that may seem like a good number, but how many of those car owners for example, pay to have their car washed each week? How many use a full service car wash? How many are currently paying or would be prepared to pay for a mobile service to come to them? The depth of research your franchisor has conducted and the rationale that sits behind the numbers is a critical factor. The territory allocated to you may be exclusive or non-exclusive. In an exclusive territory, no other franchisees in your system will be able to compete with you in your territory. In a non-exclusive territory, you may be competing not only with other providers of similar services but other

“In a mobile system, the need to be effective in building the brand through media advertising, promotion and online is much more pressing.” John Di Natale, Senior Consultant, DC Strategy.

franchisees in your network. It will be important for you to understand the terms and conditions relating to your performance in the territory and the franchisor’s rights should you not perform to a pre-determined standard. Some franchise agreements entitle the franchisor to allocate work in your territory to other franchisees if you are not generating an appropriate level of income, or even change boundaries of the territory to meet changing market conditions or customer needs. It is important to be clear on the longevity of your territory, what the expectations are in terms of performance and what the implications are if you fail to meet them. Territories are also a limiting factor in a mobile business. In most cases you will not be able to market your services outside your territory, or indeed conduct work in another territory except in special circumstances. This has implications for you if for example, one of your clients recommends you to a friend but they live in an adjoining territory and you are forced, under the terms of your agreement to hand that work to another franchisee. Check the details in the franchise agreement and the operations manuals for the system you are considering. A well-developed franchise system will have clear rules on how franchisees should interact across territorial boundaries. If the nature of the business is such that it has larger accounts, a moving and storage business that serves a large corporation in a number of states for example, check to see how these accounts are handled and how work is allocated across the network. Will you be rewarded for securing the account in the first place? Will part of the revenue from the other States be allocated to you? The franchise system should have a clear, well-structured approach that shows

the franchisor has thought through these issues in detail.

Marketing, enquiries and job allocation One of the key challenges in a mobile system is brand building and marketing. If a business has a retail presence in a major shopping centre, it can rely on good passing foot traffic for exposure of its brand. In a mobile system, the need to be effective in building the brand through media advertising, promotion and online is much more pressing. Check the activity planned by the franchisor to achieve strong brand recognition and look to their historic record for what they have actually done. In essence, you should be looking to confirm the franchisor’s ability to drive good quality leads to your business. When enquiries do come in, how are they handled? Are they all routed to a central call centre and then allocated to franchisees? If so, you should understand the basis on which they are allocated and the conditions that apply when, for example, you are unable to respond to an enquiry immediately.

Regulations and operational issues Has the franchisor considered and addressed all of the operational and regulatory issues you will face? If your mobile business involves washing something – dogs, or cars for instance – can you use the local water supply? Can you dispose of the dirty water afterwards onto the nature strip or into a storm water drain? If say, three of the four local councils in your territory have stringent environmental or town planning rules, that has the potential to change the way your business operates and its ability to earn revenue and profit. If the business involves selling something

from a van or truck, food or coffee for instance, it will be worthwhile checking to ensure that the franchisor has researched the policies of the local councils in your territory in relation to street vendors. Some regulations will prevent you from selling in certain geographic areas or at certain times of the day. The franchisor’s obligation is to ensure they have clearly determined the factors that are likely to affect the performance of your business, have built the business model on realistic view of these limitations and have made your obligations clear in the process. If your franchisor hasn’t thought these things through – or worse, if they have but don’t disclose them, you have a potential conflict and litigation scenario when things don’t go as planned. As we’ve seen, mobile franchise businesses have their own unique advantages along with some important challenges for both franchisors and franchisees. A diligent assessment of the areas outlined here will help you determine whether you are investing in a quality business. As always, arm yourself with information and seek commercial and legal advice from franchise specialists before making a final decision. John Di Natale is a Senior Consultant at DC Strategy, Australia’s leading franchise consulting and legal firm. He has broad international business experience in franchising and business growth across Asia Pacific and Europe. DC Strategy is the region’s premier franchising specialist with an experienced and respected team of franchise consultants and solicitors. Contact John at: Phone: 03 8615 7208 Email: Web:

Business Franchise Australia and New Zealand 53


Mobile: (Adjective) operating from or set up in a vehicle that travels from place to place to serve various places and people as needed.



aving been involved in a mobile franchise for the last 16 years, I felt I had a pretty good handle on what makes one successful – at least in our franchise system! However, when I first started researching this topic to expand beyond V.I.P., I was struck by three things: 1 The range and variety of mobile franchises available. 2 The reasons suggested for buying a mobile franchise weren’t true! 3 The reasons for being successful were

similar, no matter whether you were in a mobile or stationery franchise. It shouldn’t have surprised me to discover mobile businesses have been around for many generations. Seventy six years ago, at the end of the depression years, my father, who was aged 11 at the time, helped his father with a milk run. Firstly, milking the cow and then delivering milk in a bucket on the back of his bicycle before he went to school. He would ride around the neighbourhood leaving milk in the billy left on the verandahs or by the gates of customers.

54 Business Franchise Australia and New Zealand

My mother tells of the greengrocer delivering fresh vegetables and bread from his truck. It is also not so many years ago that NZ Dairy Company (now Fonterra) franchisees were providing milk to your gate! The difference, growth and innovation, the very sophistication we see in these businesses today is primarily due to the revolution called ‘Franchising’. The business development and money invested into perfecting these businesses is from the expansion and investment that the founders have received through franchising their concepts and ideas.

“We shouldn’t ignore the fact that many mobile franchises provide a great opportunity for working with your partner.” Estelle Logan, NZ National Franchisor, V.I.P. Home Services

Variety of franchise opportunities There are the traditional, well-known types of franchises that come to mind; taxis, couriers, and rural post deliveries – they deliver people or product from A to B. Then you have the lawn mowing, gardening, cleaning, dog groomers, plumbers and electricians - they have to go the customer’s premises to provide a service. Lastly, there are newer concepts including coffee vans, beauty, fitness, accounting, and carpet retailers. Not generally seen as mobile, these industries are now both meeting and creating a demand for their mobility. One thing all the above have in common is they don’t operate from a fixed premise.

Mobility vs Fixed ‘Tired of staring at the same four walls’? ‘Tired of working in the same place day-in and day-out’? ‘Tired of the same routine and same people?’ I’m sure you recognise these clichés and more! However, the real reason behind people’s interest in mobile franchises is far simpler, but also more complex. Flexibility was the number one key reason given for choosing a mobile franchise. Yes, control of your lifestyle, being rewarded for your efforts, being the boss, were all important, but to be able to ‘CHOOSE’ your schedules, routines, hours etc, were perceived as providing the greatest impetus. Understand perception is reality. If you think you are in control – you will be in control. Many of the people I have spoken with talked about the hours they worked – ranging from 5am starts to working through the night.

children and the time came when we were looking for a change.

This was something they never wanted to do when they were employed, but now as business owners, they were happy to! Mobility means no set hours, no expensive premises, often no need to employ staff, lower overheads and the ability to work from home and/or a vehicle. Taking your business on the road also gives you the flexibility to change your day and adapt your lifestyle to suit your business needs. It was the ‘flexible, stay at home partner’ who looked after the kids, took them to school, kindy or daycare. Now with mobile franchises the roles are more often than not shared. The person who has to be at work at fixed times can leave the dropping off and/or picking up to their ‘mobile’ spouse and more often we are seeing the responsibilities split between them both. Gone are days when you need to worry about picking up sick children from the daycare or school, attending a school sports day or even a loved ones funeral. There are those who think these things are just trite, but the constant worrying about having to have permission or worse still, be denied a request, is often a major contributor for people to look at alternative franchises. We shouldn’t ignore the fact that many mobile franchises provide a great opportunity for working with your partner. While the children are small, we often see the dad full-time at work, but as the kids grow, so does the opportunity for the wife to work part-time then full-time in the business. My husband John and I were involved in a pre-nail and truss manufacturing business. This involved operating from a fixed location and employing staff. We had three small

So many businesses we looked at were premises based. Retail, food, hospitality some great opportunities - but these did not provide us with the flexibility we needed. It soon became clear that instead of looking for things we wanted in a business, we had to make a list of things we didn’t want! For example, we didn’t want to employ staff, be locked into a lease, have to work seven days a week, be open to the public according to the dictates of a landlord/mall and have huge overheads and a huge investment only to earn wages in return. This led us to the conclusion that a mobile franchise would suit and meet our needs best.

REASONS FOR SUCCESS To successfully run a mobile franchise, you need to come to terms with the following: 1. Attitude: You are the person responsible for every aspect of the business; phone calls, delivery, customer service, pricing, sales and bookwork. This can be overwhelming at times and not everyone has all the necessary attributes. However being pleasant, smiling and remaining positive in your business projects confidence, knowledge and professionalism. The old saying, ‘you can teach skills but not attitude’ is so true. Give me any number of willing business owners over one who is experienced, knowledgeable and ‘full of themselves’. 2. Know your Limits: It is so easy to overestimate and under-deliver on

Business Franchise Australia and New Zealand 55


expectations. If you cannot turn up on time, or supply a product or service, or you lack the skills to complete the job to the customer’s satisfaction, then don’t do it. Be quick to say sorry and apologise if you are wrong. 3. Presentation: First impressions do count. Your potential customer is judging you from the way you look, talk and even smell! They will be deciding if they want to do business with you, if they will let you in their house or on their property – especially when it is a residential one. They will also be looking at your vehicle – is it clean, well-presented and clearly sign-written. Your image is advertising how you will conduct and do the business! You must give your customers a reason for doing business with you; make sure you become someone who is essential in their life. Remember, you are driving a mobile billboard. Your driving and behaviour behind the wheel can make or break your business. 4. Be Organised: Time-management and organisation is vital if you want to enjoy the flexibility and life/work balance that mobile franchises can offer, from your home office, to your routines, to stocking your vehicle and delivering the goods or service. Time will be wasted if you don’t know the best routes, cluster customers geographically, have set times to attend to bookwork and follow-up action. Set aside a room for an office, never work from the kitchen table as you will get interrupted or worse still, always find something better or more interesting to do. 5. Be Disciplined: Yes it’s great to work flexible hours, be able to be home after school, have long weekends, but you don’t have a boss to whom you are accountable. You must discipline yourself to get going in the mornings, or go out when its raining. You need to have someone (maybe a partner or spouse) or a system of

accountability, i.e. so many calls per day, so many services, etc before you can finish. More often than not, self-employed people work longer hours in a week than those who work for a boss, the difference is we feel in control of the hours we are working. 6. Get Advisors: Don’t think because it is a small, mobile owner/operator business you don’t need an accountant, advisor or lawyer. You do. Your time may be better spent doing what you do well rather than trying to do your books when you hate figure work! Ensure your accountant is more than a bean counter – make sure they understand your business and can advise you with strategic growth. 7. Due Diligence: Before you buy any business or franchise you MUST research and check it out first. Get advice from the people who know the business. If you are looking at a lawn mowing franchise – talk to those who are doing it. Don’t ask the opinion of a courier driver, or a retailer or someone unrelated – they aren’t in the industry so they won’t be able to give you first hand knowledge.

56 Business Franchise Australia and New Zealand

Take your agreement to a lawyer for legal advice, an accountant to look at the figures and a bank to see if you can get the finance. Most importantly, if you are looking at a franchise - only deal with franchise specialists. They understand the dynamics of franchise relationships. And lastly, only deal with franchise association members. Estelle Logan, together with her husband John, are the NZ National franchisors for V.I.P. Home Services based in Manukau. Responsible for over 125 franchisees, they are assisted by regional masters who build and promote the brand in their territories. V.I.P. has been awarded a total of nine Westpac New Zealand Franchise Awards since 2002. Dedicated to ensuring financial profitability, support and success for their franchisees has created a franchise system whereby franchisees trust and recommend this brand to others. Contact Estelle at: Phone: 0800 847 496 (NZ) Email: Web:

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PROFILE : A nytime Fitness

Anytime Fitness Australia


Jacinta McDonell Jimenez, Community Outreach - L-RJustin McDonell n, Robyn Brow


t the end of last year Anytime Fitness Australia held their annual national conference, in Queenstown, NZ. Over 120 franchisees, suppliers, staff and management attended the five days of seminars and activities, including staff from the US and Chuck Runyon, the Co-Founder and CEO of Anytime Fitness. The finale of the conference involved a gala dinner on the Saturday evening, where attendees were treated to a glamorous black tie dinner, live music and awards night reminiscent of the Oscars! The awards included the Community Outreach Award, Anytime Spirit Award, Manager of the Year Award, and the much coveted Franchisee of the Year Award. Anytime Fitness is proud to announce the winners of these awards.

Community Outreach Award Robyn Brown (Leeton) Robyn did a remarkable job letting her immediate area know about her club’s opening. She had a record nine pages in her local paper about the construction, equipment, fitout and staff. Since the grand opening, she has had a positive impact on her local community and has been very active both in marketing her club, and giving back to the local community.

Manager of the Year - L-R Jacinta Melissa Khanjani, Justin McDonell Jimenez, McDonell

Anytime Spirit Award ‘Chuck and Dave Award’ Brook Bowyer (Bathurst and Orange) Brook has been very engaged in the business through her commitment towards vitals, State meetings, attendance at each USA Anytime Fitness conference and has been a brand advocate towards new franchisees in the business. Her passion for the business is easily identifiable, and is certainly infectious. She is also quite involved with what is happening within the franchise and is continually communicating with her franchise consultant on local marketing initiatives.

Manager of the Year Award Melissa Khanjani (Wetherill Park) Melissa has had the experience of running two clubs, both at Rutherford and Wetherill Park. Whilst achieving club numbers of 1500 members within a year, Melissa then moved to the new club opening and pre-sale at Wetherill Park, where she solely achieved the record of 1000 members in little over two months.

Club of the Year Award Scott & Kim Robertson (Edgeworth, NSW) Edgeworth currently has over 1000 members. This club achieved this within 12 months. The club is very active in their local community and has been a very consistent performer in terms of the continued sales process.

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Franchisee of the Year - Rino Centrella Kim and Scott also add a personal touch with their members and actively engage in community events such as fun runs and fundraisers. The club has an exceptional culture and is very member centric.

Franchisee of the Year Award Rino Centrella (South Australia) Rino was the first Anytime Fitness franchisee in South Australia. He currently has three clubs open. Rino has purchased another nine territories, bringing his total to 12 clubs. His plan is to open the remaining nine clubs in 2012. Rino has has developed strong club operational systems and has laid a great foundation for the Anytime Fitness network in South Australia.

A Strong Growth History Justin McDonell and his sister, Jacinta McDonell Jimenez, launched the highly successful US franchise Anytime Fitness into Australia in 2008. With over 1800 clubs and 1.3 million members’ worldwide, since Anytime Fitness’s launch it has become the quickest growing segment of the world’s fastest growing fitness chain. There are currently over 130 clubs open throughout Australia with numbers set to grow steadily throughout 2012. For further information on Anytime Fitness contact: Phone: 02 9415 5300 Email: Web:

Franchisor in Dep th : R ead and E xceed

Read and Exceed celebrates 2012 THE NATIONAL YEAR OF READING


id you know that an estimated 46 per cent of the country struggle with basic reading skills? Many people shake their head in dismay when they realise how many children and adults struggle with reading. Catherine McLennan is well aware of these statistics, however she has taken a much more positive and proactive approach. Catherine is the Founder of Read and Exceed, and has developed a 12 week intensive ‘Read and Exceed’ program to assist people of all ages who need help with their reading development. This back to basics approach really does deliver ‘rapid, realistic, reading results’.

The method Catherine developed has been so successful in fact, that she decided to franchise. This allowed her to share her 25 years of general teaching experience and over 14 years working specifically to improve students reading abilities with other similar minded individuals – who would become her franchisees. She knew the Read and Exceed program worked, but wanted to also be sure that the franchise model would work as well. She enlisted the help of Sylvia and Danny Wilson, who successfully franchised their ‘Bark Busters’ system in twelve countries. The Wilsons helped guide Catherine through all the various aspects of developing a strong

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and stable franchise model. “I believe that if you are going to ask people to put their faith in you, you must ensure that you are offering something worthwhile. I have been guided every step of the way through this process by experts and am confident that all policies and procedures are in place to ensure effective recruitment and franchising,” explained Catherine. As you can imagine with someone so passionate about helping Australians become better readers, Catherine is thrilled to help celebrate The National Year of Reading 2012. This is a national campaign, supported by Australian libraries, schools

and associations, centred around books, reading and literacy. It is an opportunity to acknowledge the gaps in literacy levels and promote the programs that help bridge this gap. The Read and Exceed program ties in perfectly with The National Year of Reading, as the focus is on improving reading levels and confidence across the board. As such, Catherine is eager to bring more franchisees on board and assist them in developing a Read and Exceed program in their area. Catherine is looking for teachers with an entrepreneurial spirit, who are passionate about improving the lives of their fellow Australians, or individuals with a solid business background who can manage the business and contract teachers to deliver the program in their area. The Read and Exceed program has some flexibility, allowing franchisees to deliver the program in a classroom type environment or through a special listening device. Clients who do not live near a centre can enrol for the Home Study Course. This franchise system is particularly unique in that it not only offers a great business opportunity to franchisees, but allows them to have a significant impact on the lives of the people who take their courses. The Read and Exceed program can change people’s lives. Catherine stated, “We believe that we live up to our slogan, ‘rapid, realistic, reading results’. When students and adults are reading below the minimum level of acceptable literary standards – academic performance, as well as self-esteem, are greatly impacted.” Read and Exceed strives to help these people not only raise their reading competency, but to raise their self-confidence as well. EDITOR: At what point did you decide to develop this program? Was it while you

UP CLOSE AND PERSONAL Catherine McLennan answers some questions about her journey with Read and Exceed. were teaching? Did you come across the statistics or did you just always have a passion for improving reading? CATHERINE: I have always had a fascination with the reading process. Whilst doing my teacher training in the 80’s, I was amazed watching my nephew devour books. From a very young age he was happy to sit and have someone read to him over and over again. When he started school his reading took off very quickly. When I started teaching, I was given a Year Two class. It was very obvious to me from the beginning of the school year that there were three distinct reading groups in the class; those who were ready (well above the expected level), those who were struggling and the others (who were somewhere in the middle). I went in search of answers! The statistics regarding struggling readers always surprised me. In a country such as Australia (the lucky country) with a ‘she’ll be right mate’ attitude, it was obvious that things were not right! Something was clearly not working and too many people were falling through the gaps. I read about and investigated the many approaches and philosophies in relation to the teaching of reading and formed the opinion that those children and adults who struggled benefitted from a phonics based remedy. Some phonics based programs only dealt with the early concepts. I started to wonder about older students and how phonics based activities could help bridge the gaps in their learning. By this stage I had given up full-time teaching to concentrate on tutoring students with reading difficulties. My business grew through word of mouth referrals and soon I asked some teacher friends to each help me one

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Fr a nchisor in D ep th : R ead and E xceed

afternoon a week to deal with all the students. EDITOR: Can you explain the Read and Exceed program and why it is so successful? CATHERINE: The program is a back to basic phonics approach. Our thorough assessment can identify and rectify the exact gaps in the reading process. Some adults do not know the sounds of the vowels, for example, and have to go back and re-learn something which is taught in Kindergarten. We then build upon these early skills and ensure that the brain can quickly decode - by looking for clusters/letter patterns in words. The prescribed way that the program is taught addresses and fast tracks the development of the auditory and visual processing channels. Poor readers often have a deficit in one or both of these areas. Once the student is decoding with increased confidence, we then concentrate on developing fluency and comprehension. EDITOR: Has the program evolved and improved with time or was the initial model so successful you have kept it the same? CATHERINE: The program has evolved extensively, especially over the last six years. I decided to franchise the system and wanted to be sure that the materials could be used effectively by franchisees for both children and adult clients. I have also been fortunate to find joint venture partners who were keen to combine our two programs (my reading curriculum with their existing technology) so that we can reach more people throughout Australia - and internationally in the future. I am extremely passionate about my work. I want to find others who are also passionate about developing literacy. Let’s make Australia - the lucky country, the literate country as well.

A NEW CAREER AND GUARANTEED RESULTS For new and potential franchisees who are considering Read and Exceed as a new career, Catherine wanted to get some concrete results to show the effectiveness of the program. In late 2011, a Catholic high school in NSW trialled the program. It was given to students who were having difficulties with the reading process. Upon the completion of the 12 week course, the average improvement in the reading ability of the participants improved by two years!

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A child who reads well is able to expand their vocabulary and their knowledge in all areas. This allows them to be more confident in all school subjects, as it is challenging enough to learn new concepts and ideas – imagine if a child is simply just struggling to decipher the words within these new concepts and ideas. Strong, confident readers then have the potential to secure better employment and a more stable future. Reading well is important for all aspects of life. Imagine for a moment that you had difficulty reading a recipe, a menu or a newspaper. What about the forms at the doctor’s office? How about school reports? Read and Exceed acknowledges the importance of a stronger literacy base and hopes to improve the reading levels, as well as the lives of Australians – one student at a time. So if you are a teacher or business professional who is looking for a change in career, celebrate the National Year of Reading by becoming a Read and Exceed franchisee. All franchisees are allocated an exclusive territory and are given initial and ongoing training in the delivery of the program, policies, procedures and marketing. Read and Exceed is so confident in the success of their program, as a franchisee you are able to offer a written money back guarantee. For more information please contact Catherine at: Phone: Email: Web:

1300 473 234 02 9520 1568

Want a glamorous career? Want to wake up to a job you canâ&#x20AC;&#x2122;t wait to get to? Want to be part of fashion shows, photo shoots, hair, beauty and the latest trends?

EVERYTHING YOU WANT! Lattouf Hair & Day Spa has franchisee opportunities and gives you the freedom to be your own boss without being alone. Join an award winning group with the added benefit of enjoying your own spa services whenever you want! s Get the support you need to grow a successful business s Our award winning salon group uses a proven business model s In house support, makreting team, HR & education s Franchises available for a number of locations around Australia. s No industry experience required s Opportunities from $220K

Established and available now: Surfers Paradise, Newcastle and Hornsby. Email us:

Lattouf Hair & Day Spa 1300 36 37 37



OPPORTUNITY TIME FOR A NEW CAREER AS A PROFESSIONAL BUSINESS CONSULTANT Developing these strong relationships allows you to gain and retain clients. This produces better results for your clients and for you!


usiness consulting is big business. It is also smart business. Thexton Armstrong realises this and has developed a unique and incredibly effective program to help you utilise your professional experience to create your own business and assist other business owners to achieve their maximum potential. The Thexton Armstrong Business Success programme is designed to enable a Thexton Armstrong franchisee to offer very high end consulting services to small and medium sized businesses. Franchisees work with the owners and managers of a business (the franchisees clients) to help make their business stronger, more profitable and more valuable. The programme provides the framework for the franchisee to go into their clients business and do a complete analysis and overhaul. One of the many benefits of being a Thexton Armstrong consultant is the fact that the programme is not a ‘quick fix’ for clients. It is a comprehensive strategic management system which allows you, as the franchisee consultant, to build a long-term relationship with your clients across ALL areas of their business.

Franchisees come from a wide and varied background. Most have spent around 20 years in corporate life and/or have owned their own business. These individuals now want to take their experiences and pass on this knowledge and advice to other up and coming businesses. Thexton Armstrong harnesses this vast amount of knowledge from their franchisees and teaches them how to put this information into a successful, structured programme which they can then take to potential clients. They provide comprehensive training to all franchisees to help equip them with the skills, tools and resources to approach potential clients and show them the enormous benefits of working with a professional business consultant. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee can clearly demonstrate the financial advantages of having the franchisee as ‘business partner’. Businesses often see an increase in profits from four to ten times the consultancy fee paid. That is strong motivation for any company to jump on board.

successful in their own right, they then have the opportunity to build their own consulting firm, employing multiple consultants under one roof. David Thexton, Managing Director, said the demand for available franchises continues to grow and he encourages interested professionals to act fast. “We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect 50 of these franchisees to have started firms of up to nine consultants,” said David. The company is well on their way to achieving this goal, with over 45 franchisees throughout Australia and New Zealand – of which seven have expanded into consulting firms already, as well as 10 more franchisees confirmed to start in the first quarter of 2012. If you are ready to launch your new career as a business consultant, knowing the knowledge you have gained through personal experience can now be used to build a career and assist others – contact Thexton Armstrong to get started right away. Thexton Armstrong has a two hour video available by request on their website at

To assist franchisees, Thexton Armstrong also provides an in-house lead generation call centre, finding prospective clients and making all appointments for franchisees.

You may also contact the Directors:

For high achieving franchisees, the room for growth is enormous, both in size and profit. Once the franchisee has become

David Thexton (New Zealand) Phone: 0275 093 385 Email:

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Wayne Armstrong (Australia) Phone: 0411 517 770 Email:

e x pert A dv ice e xpert ADVICE


MARKETING MOVING! MARKETING FOR YOUR MOBILE BUSINESS really help with shaping your activity and also give you something to measure success by. When you are doing your plan you should access any details from your franchisor on national promotions they are planning to run so you can add these into your marketing calendar for the year. If sitting down and writing a plan is something you really struggle with - have your franchisor marketing team or business development team give you a hand. They have the benefit of knowing what has worked and not worked with other franchisees and can share this knowledge with you and help guide you in the right direction.


f you are operating a mobile franchise you have the challenge of building brand awareness locally without a street presence to help you do the job. As part of a good franchise group, you should have strong support from your franchisor when it comes to building brand awareness on a national level and developing national promotions that can be implemented at a local level. That being said, it’s still up to you to drive sales and build awareness locally. No

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2. Make the most of national promotions sole trader has a wad of cash to throw at expensive advertising campaigns, so you need to be clever with your marketing tactics to make sure you are getting plenty of bang for your buck. Here’s some key tips for small/sole trader operators:

1. Develop a plan We’re not talking about a 50 page strategic document, it can be as simple as a couple of pages. Getting down your objectives will

Get behind any national promotions as much as possible. Order any promotional material well in advance and work out what else you can do locally to get the word out.

3. Make the most of your current customers The chance of selling a service to a new customer is 1 in 16 compared with 1 in 2.2 for current customers. It’s also true that when a loyal customer refers others, it costs you nothing. It’s easier and generally costs less to get current customers to buy 10 per

“A consistent, strategic marketing effort will always drive results regardless of whether your marketing budget is large or small.” Michelle Gamble, Founder Marketing Angels.

cent more than it is to increase your customer base by 10 per cent.

very worthwhile marketing tool. This is even more true if you sell to other businesses.

So if you don’t have a database – get one! Often your franchisor will have a database system, if not it’s very easy these days to access cheap database/customer relationship management systems. Make sure that all your customer’s details (including email addresses) are in the system and up to date.

Make contacting potential customers habit forming. Set yourself a goal of xx number of new business calls a day or week and have a system in place to maximise success.

Facebook is another great way to communicate regular promotions and offers with current clients. Before you dive in to facebook though, make sure you understand your franchisor’s policy around social media. Twitter is also worth experimenting with. Many mobile businesses, such as mobile food trucks, have had huge success with Twitter – using it to broadcast special deals and locations to their followers.

4. Be where people are looking online Did you know 97 per cent of individuals search online for local businesses. So, you need to be found where they are looking. Make the most of your local google places listing and any other local search directories. You can now not only provide coupons on your google places listing but also add video, and photos. Customers can provide reviews on your listing, so let them know you are there and encourage them to provide any positive feedback. This will all help you appear more prominently in the search engines – exactly where those local searches are being made.

5. Don’t be afraid of the telephone Yep! Despite the rise of online – having an actual conversation with someone is still a

That includes a script for the call, an introductory email template and a reminder system for follow up calls. The more calls you do the more confidence you will build and the more results you’ll see.

6. Use your networks and make networking a priority Tap into your current network of family and friends. Let them know what you are doing so they can support you by spreading the word. Include them in promotional campaigns and update them via social networking tools such as facebook, etc. Make sure you are also part of organised networking groups as well and take an active role in the groups you are part of. The more people who know you and know what you do, the better.

7. Co-marketing Identify key businesses with the same target market as you (who you don’t compete with) to find a way you can run some co-marketing promotions. A personal trainer might buddy up with a local medical centre to run health and fitness checks at a local shopping centre. A local dog wash business might offer an incentive to a local vet in return for putting some brochures in their clinic. Or perhaps you could run a joint promotion on keeping your pets in top shape.

8. Community involvement People love to deal with people they know and like. So getting involved in any community events and promotions ties you closer to your community. It could be a simple as piggybacking off a well known fundraiser such as Movember, Australia’s Biggest Morning Tea, etc. These events make it easy for you to host your own event with the view to raising money for a larger cause. Donate your time and/or service to other community fundraising activities. People like to do business with people who do good. Simple. You don’t have to throw a lot of money at marketing to do it well and have it achieve results for your business. But you do have to invest…in planning, learning and reading about different marketing tactics and ideas. You also have to invest your time. A consistent, strategic marketing effort will always drive results regardless of whether your marketing budget is large or small. Michelle Gamble is the Founder and Chief Angel at Marketing Angels. Michelle has over 16 years’ experience in the marketing services, technology and telecommunications industries. Marketing Angels is a national marketing consultancy providing education, advice and outsourced marketing management for small to medium business. Services include market research, marketing plans, marketing management and franchise marketing support programmes. Contact Marketing Angels at: Phone: 1300 858 311 Web:

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orking long hours for very little return is what drove Kevin and Cherylee Fox to owning their own V.I.P. franchise. Previously, Kevin was a Department Manager for a large supermarket, which left him with little time to spend with his family. This was just one of the reasons Kevin and Cherylee decided to take the plunge to own their own business. “We researched many options, however, V.I.P. were the most helpful with an easy to follow process and support along the way,” said Kevin. Now, what Kevin earns in one week is equivalent to what he used to earn in a fortnight. As well as having their own V.I.P. franchise, Kevin and Cherylee are also well respected senior franchisees involved in the training of new franchisees. Kevin takes prospective franchisees for a day out on the field to show them what it’s like to be part of the V.I.P. team. “While we have our own business, it’s nice to be able to help people who are thinking about having their own V.I.P. franchise. “I relate to how they feel and understand what they want and need to know to help them make their decision, as I was in their position not that long ago,” said Kevin. Recently celebrating the two year anniversary of their business, Kevin and Cherylee now enjoy the freedom of being their own boss and choosing the hours they want to work. Working together in the business has only made their 21 year relationship go from strength to strength.

“I really enjoy working with my wife. It’s nice to both be working towards making our business work for us. “I know some people find it difficult to live and work together, but if you can make it work, it’s well worth it. “We had never worked together before and now we couldn’t imagine it any other way,” said Kevin. Enjoying the freedom of their new lifestyle means Kevin and Cherylee can enjoy time with their sixteen year old son and fourteen year old daughter. “Having more time to spend as a family is priceless. Now, we spend quality time with our children. Before I used to be working long hours and was exhausted when I got home. Now, we actually have a work life balance,” said Kevin. “What we like the most about having our

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own V.I.P. franchise is that we are the only people who benefit from our hard work. “It’s nice to know that we are in charge of our financial future. “Before, I was just another number working towards someone else’s bottom line. Now, it’s on my terms and the only people to benefit from our hard work are our family. “Looking back, the decision really was an easy one,” said Kevin. V.I.P. encourages and supports all their franchisees, giving them the opportunity to build a healthy business while enjoying a healthy work/life balance. If you would like to find out more about how a V.I.P. franchise can work for you contact V.I.P. at: Phone: 13 26 13 Email: Web:



ranchise systems are not all created equal. The quality of the franchise and the success of the franchisee is directly linked to the quality of the franchisor and the depth of their desire to help their franchisees succeed. John and Estelle Logan, National Franchisors for V.I.P. New Zealand, understand this and have been committed to their business and their franchisees since day one. Mike Vickers has been an Auckland based V.I.P. for over nine years now. He knows the importance of having committed franchisors. Mike had been working for a storage company as a courier for over 13 years before deciding to make a career change. Frustrated with several management changes within his existing company and ready to take control of his life and his career, Mike began looking at franchise systems. After doing some research and contacting a few different franchise systems, Mike soon realised there was a big difference in franchises from day one. Mike had a dodgy experience with one franchise system who were quick to deflect any specific questions regarding the business. He also spoke to franchisees of various systems who did not have many positive things to say about their particular franchisor.

franchise, Mike said. The amount of encouragement and support Mike received from Estelle and John was excellent. Another one of the reasons Mike joined V.I.P., and also why he is still a franchisee nine years later, is that V.I.P. is the only franchise system Mike knows of in this industry which allows you to have full ownership and control of your business. It is obviously a franchise and certain systems and methods and standards need to be followed, but each franchisee is responsible for all of the work they do and can add additional outdoor services, book more jobs per day or change their schedule to suit their life. V.I.P. has a call centre which channels all calls to the appropriate franchisees and also help with marketing, but from that point on it is up to the franchisee to meet the client, to give quotes, to do the work and to follow up. Each franchisee is encouraged to develop their own business in their own territory. If they are extremely successful and bring on more work than they can handle – no problem. They can ‘sell’ these clients back to the franchisors, who then utilise these clients to get new franchisees started.

For Mike, the whole V.I.P. experience, assistance and lifestyle is a perfect fit. The support from Estelle and John, the monthly meetings, the continued training on health and safety issues and any other industry regulations or qualifications, all convinced Mike he has made the right decision. “I wanted it to be the main income for the family,” Mike said. In the early days, Mike’s biggest issue was turning down work when he was too busy. He said he had a really hard time saying ‘No’ to anyone and was working six full days a week. Looking forward, Mike said he is perfectly happy. He works nine days a fortnight, earning more than he thought possible, and is able to help his wife and spend time with the kids as a family. When Mike was asked the reason he would recommend V.I.P. to friends and family, he simply said, “Because they are the best.” If you would like to hear more about V.I.P. opportunities in New Zealand contact Estelle at: Phone: 0800 847 496 Email: Web:

Luckily, Mike’s brother in law knew about V.I.P. and the feedback was ALL positive. Mike called John and Estelle, who immediately sent out all relevant information, agreed to meet Mike and honestly and openly answered all of his questions. “They gave us the rundown on what the business was all about and how the franchise system worked,” said Mike. “We asked a few questions and all of the questions were readily answered,” Mike continued. I did the interviews, undertook due diligence and once all the paperwork was done I started my 4 weeks paid training. This was with 2 different franchisees, one concentrated on the practical and the other the business side of the Lawn & Garden

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Fr a nchisee in action : little kicK ers



ittle Kickers is an introduction for little ones. An introduction to sport, an introduction to friends, as well as an introduction to teamwork, socialisation and learning. The franchisees and dedicated coaches aren’t just teaching soccer skills, they are teaching life skills, giving children the confidence and self-esteem to handle the ‘kicks’ that life will throw at them. This is one of the main reasons Sharon Kelland decided to become a Little Kickers franchisee. With one young son at home and another baby on the way, Sharon was trying to find a fun, active social environment for her first child.

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Sharon started her franchise and said the NSW Director for Little Kickers helped every step of the way. Sharon was provided with a very thorough start up package including a comprehensive operations manual, a top level online business system, marketing website and was guided through all aspects of the business from start to finish. Sharon started her franchise around two and a half years ago. “I started with four classes on the weekends and we are now up to 26 classes each week, with another four starting soon,” said Sharon. The business model has plenty of additional revenue streams including the iminent launch of an exciting new product Little Rugby.

Struggling to find anything suitable, Sharon discovered Little Kickers and was hooked. Sharon had previously been in the corporate travel business for nearly 14 years prior to having her first child. According to Sharon, “I commuted to work on the train and spent nearly four hours of each working day just getting to and from work, it was a nightmare.” Little Kickers had several aspects which appealed to Sharon. She could work full-time, running a business from home which promoted the well-being of children, something her son could get involved in, while still having the flexibility to take care of her family.

“The coaches are helping the children learn life skills. They play lots of games that include colour and number work, sharing, teamwork and listening skills,” Sharon shared. Sharon employs one full-time coach, who acts as the Operations Manager as well, along with several casual coaches. “We receive State based marketing from the Franchisor, however we also do a lot of local area marketing,” said Sharon. She markets at pre-schools, local shows and also donates her time to go to community events to set up small games for the children. By helping the community, Sharon is able to give back and promote her company at the same time. Sharon said the thing that really keeps her

motivated is the great feedback from parents – calls and emails saying how much the parents appreciate the programme and the positive impact it has had on their child or children. So what is the best thing about being a Little Kickers franchisee, according to Sharon? “It’s fun! It’s not boring. It is very rewarding. It is great to work with children!”

THE GAME PLAN Developed in the UK in 2002, Little Kickers was created to give enthusiastic boys and girls (ranging in age from 18 months to their 7th birthday) a helping hand to stand on their own two feet. Now thriving in Australia, the focus of Little Kickers is very much on fun. They have created an international network of informal yet professionally run training classes where children learn through play. Divided into four distinct age groups which encourage each child to maximise their involvement and development potential, children learn confidence, co-ordination, control and a sense of camaraderie; all skills they can take with them through life. This is what appeals to most Little Kickers franchisees. Franchisees love the fact that they are creating a business which not only fits in perfectly with their lifestyle and is fun, but they are also helping positively shape the next generation.

A VERY LEVEL PLAYING FIELD Sharon agreed that one of the best reasons

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Fr a nchisee in action : little kicK ers

• Mighty Kickers (3½ - 5th bithday) • Mega Kickers (5 - 7th birthday)

A WINNING COMBINATION Guided by the likes of FFA qualified coaches, pre-school teachers, child health specialists and pro-active parents, the Little Kickers programme is an ever-evolving quest to teach fundamental soccer techniques and elementary life skills in a vibrant, group play environment.

children achieve such success with Little Kickers, is the way in which they divide up the age groups. By having four distinct groups and a limit on group size, children are encouraged individually, based on their ability. The different age groups offer a gently staggered learning environment for all students; an enjoyable yet challenging programme that is safe and always stays strictly within the student’s comfort zone. • Little Kicks (18 - 27 months) • Junior Kickers (2 - 3½ years)

current career isn’t perhaps all it was cracked up to be. Tetchy bosses, long hours, brutal commutes and mundane routines are no substitutes for more quality time with family and friends. The team at Little Kickers offer a fresh start and a challenging and rewarding career, where you manage and control your own business.

Utilising the ‘Play not Push’ philosophy, Little Kickers offers a positive, fun-filled programme executed in a friendly, pressurefree environment.

Obviously head office is always on hand, like a pair of tight fitting goalie gloves. Their aim is to provide a little extra protection whilst you find your feet. More than that, their dedicated backroom team will do everything in their power to provide helpful guidance.

Franchisees provide a forum for children to learn invaluable social skills like listening, sharing, taking turns and teamwork. The lessons place as much emphasis on simple learning concepts like colours and numbers as they do on fine-tuning a child’s basic balance, agility and co-ordination.

Attitude, not a background in soccer, is the all-important asset, because step-by-step training is provided from the very outset. If you like space to do your stuff, yet would welcome the ongoing support of a passionate squad of enthusiastic, like-minded go-getters, it is time to contact Little Kickers.


To join the team and help achieve the end goal of providing more pre-school kids with a positive introduction to sport, contact Little Kickers at:

Whether you want a change from your current role, or are just leaving college and about to enter the job market, or are a Mum or Dad wanting to return to work after a career break, a Little Kickers franchise can offer you a career with excellent flexibility and rewards, and the opportunity to really make a difference to young children’s lives. There are many people who reach a stage in their working life when they realise their

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Phone: NSW, ACT & NT - (02) 4326 1997 VIC (03) 9708 8131 QLD & SA - (07) 3299 3361 WA (08) 9246 1602 Email: Web:

STRATA CLEANING AND STRATA GARDEN MAINTENANCE FRANCHISES AVAILABLE WHY CLEAN GREEN STRATA? s We are the first and only specialised strata cleaning franchise in NSW s We are also the first and only specialised strata garden maintenance franchise in NSW s We only clean and garden the common areas on blocks of units s 19+ years of experience in the strata industry s The administration of your business is made easy with first class systems s Relatively low entry costs s Potential to earn well above average returns for the cleaning and gardening industry s Build an asset that can be sold, rather than just earning an income s Experience in similar industry is not essential

WHAT ARE YOU BUYING INTO? s Exclusivity to properties in an area s Complete vehicle fit out s 5 year franchise agreement with 5 year option to renew s The opportunity to purchase work at a huge discount to its market value s Head office support to help run your business s Training - 4 week initial and regular training & information sessions s Proven marketing expertise

FOR FRANCHISE OPPORTUNITIES PLEASE CONTACT: P. 1300 66 11 82 F. (02) 9808 5498 E. W.

Business Franchise Australia and New Zealand 73


Our feature topic in this issue of Business Franchise Australia and New Zealand focuses on Mobile franchises.


t brings to mind the lyrics - On the road again, I just can’t wait to get on the road again… The old song sits close to the heart for many people. Some of us seem quite content to sit in our office and glance out the window at the sunshine. But there are others who just can’t be confined. For those of you who like the freedom and variety of hitting the road and going TO your jobs and clients – a mobile franchise can be the perfect career. The scope of mobile opportunities is vast. It doesn’t necessarily mean you are driving around all day. It simply means you are not confined to a set location. Many of the mobile franchises available involve you providing a service to others (as opposed to selling a product). So what interests you? Would you like to own a

mobile coffee van? Perhaps provide house cleaning? How about building fences or mowing lawns? You can paint roofs, wash dogs, sell tools, service cars or deliver packages.


If the tradesman side of mobile businesses doesn’t appeal to you, you can become a professional business consultant or provide reading programs for your community or offer home inspections.

You will notice the importance of this particular vital topic, as this is a subject covered by Estelle Logan - a franchisor, John DiNatale – a senior consultant, Peter Buckingham – a site selection expert and Esther Gutnick – a lawyer. This shows us that the experts across all facets of the franchising industry regard this as one of the most crucial considerations when investing in a mobile franchise.

Our writers jumped on board for this issue and provided a wealth of information regarding mobile franchises. There are a few common themes – and although they are referred to in different context in several of the articles, don’t dismiss them. The consultants, lawyers, site selection gurus, business strategy professionals and franchisors have all covered these topics because they are IMPORTANT!

74 Business Franchise Australia and New Zealand

The old saying ‘LOCATION, LOCATION, LOCATION’ – can actually be changed to ‘TERRITORY, TERRITORY, TERRITORY’!

If it is this important to the experts, it should be even more important to you! If your income is derived from driving to your clients in a specific area – you better be very clear on exactly what that area includes.

DUE DILIGENCE This is covered in several articles as well. It is a part of the process of buying a franchise which is often overlooked by potential franchisees who are considering buying a mobile franchise. This may be due to the fact that, in many cases, the initial investment is not so high – so the person interested in buying the franchise feels the need to fully research the franchise system isn’t as vital. Don’t be lulled into a false sense of security and just accept what the franchisor tells you. Do your research – regardless of the size of the business and the initial investment. Many people put more research effort into buying

a washing machine than they do in buying a franchise.



location, it is very important to understand

Once again, because you don’t have a fixed

Your customers are your source of income. If you are a mobile business, you don’t have the benefit of customers wandering in to your ‘shop’.

how you will get your name out there. The

Regardless of whether you have to initially find your first customers (which is one of the benefits of joining a franchise – as most franchise systems help immensely with sourcing customers) or all your customers come through the franchisor – the reason they will stay with you is because you offer an excellent package – you do your job well and your customer service is second to none.


power of the brand you join will help, but

ask the franchisor what their national, state

and local area marketing plans are for their Check out all the articles in this issue – as

you can learn something from every one of

them. And even if you aren’t thinking about a mobile franchise, much of the knowledge gained can be utilised for non-mobile businesses as well.




Vending with Austvending is a simple, rewarding cash business and that is one of the main reasons why people choose to start their business with us,” said Luis Nevares general manager at Austvending. “It is a simple, yet effective business because it delivers a reliable monthly cash flow. All the vending owner has to do is visit the machines every four weeks on average, restock the machine and collect the money. “Vending with Austvending is simple because a commercial vehicle is not necessary to start operating and it can be acquired from the business revenue when the business growth so requires. Bulk vending does not require external technical support, which means that it is significantly less expensive to run than its electronic counterpart,” according to Luis. One of the many benefits of owning an Austvending business is the fact that you can keep your full-time job. “We have many clients that have a full-time job and also run a vending machine business as an add-on to their current income,” said Luis. “Vending can be worked either after hours or over the weekends. It is also important to note that our most popular 50-machine package requires only three days per month to operate, which makes the business really time friendly.” Austvending also has several entry options

to choose from, which allows individuals to choose the initial amount of investment and build the business from there. According to Luis, they have a variety of entry level investments. However, Luis stated, “We have found that our 50-machine package has become very popular because it is an investment under $100,000, which has the potential to provide a relevant income. “At the same time, the number of machines is not overwhelming and provides a good opportunity to ‘learn the ropes’. Also, when compared to other business opportunities or franchises available at the moment, we find that our options are offering good value for money and an overall competitive entry level,” Luis said. Luis also said that once you are a current Austvending client, you have access to a ‘special purchase price’ available to buy additional vending equipment. This is exclusive to current Austvending clients and it is in place to encourage growth. “There are no minimum orders to fill and our clients can buy single units if they so desire. We have an ongoing location finding service that makes growing the business a very straightforward task. Our clients can purchase machines and locations at any time during the life of their vending business,” said Luis. “It is important to note that our clients may find demand for many different types

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of vending equipment. Austvending’s comprehensive range makes it really easy to grow as our clients do not need to establish another relationship with a different supplier, we are effectively a one-stop shop for every vending need that may arise. If we do not stock any particular item, we can always source it at competitive prices.” Another great benefit with Austvending is the fact that vending owners don’t need to spend time finding suitable locations. According to Luis, “We have been finding locations for all our clients for over 14 years. Our expertise in location finding is second to none. “We find all machine locations and in most cases we also provide spare machine locations to our start-up clients. We pay special attention to cost-efficiency, as we do not want our clients to drive large distances between machines.” Austvending has no fixed monthly fees. They support the vendors in every way possible to help them grow the business – as this means the vendors will come back to purchase more machines. This makes everyone happy. For more information on becoming a part of Austvending contact Luis at: Phone: 1300 769 967 Web:

Invest with Austvending and begin a lucrative, rewarding way of life

At Austvending we specialise in establishing new vending machine businesses for individuals all-over Australia and New Zealand. We take care of all the machine locations, the initial stock for the machines, the local training and deliveries; all with an outstanding level of customer service. รท (DUQDIXOOWLPHLQFRPHRQSDUWWLPHKRXUV รท 3URรฐWRQSURGXFWsIURP%WR รท &XUUHQWO\ZHKDYHZULWWHQYHQGLQJORFDWLRQ DJUHHPHQWVLQHYHU\FDSLWDOFLW\ in Australia รท ,QYHVWPHQWVGHOLYHUDUHOLDEOH&$6+LQFRPH HYHU\PRQWK, do vending with Austvending

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and receive your information pack

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e x pert adv ice



f you are a small business, you will have found out that not only are you running your business, but that you are an accountant, marketer, sales person, customer service manager and a whole bunch of other roles. This is in addition to your day job of actually ‘doing’ your chosen business. Let’s look at your marketing role and in particular, online marketing or social media. If you think of social media as just an extension of your telephone or mailbox, you won’t go too far wrong. It’s simply just

another form of communication, another way for customers and prospective customers to get hold of you. The only difference is, being online, the conversation is much more public.

like all of the other communication systems we have had in the past. So you do need to start now - before your competitors do and you are left behind.

Another thing to get your head around is that marketing via social media need not take a whole lot of time. Once you have your various platforms set up, it is easily updated on your computer, or on the go with your smart phone or iPad when you find yourself with five minutes in between customers.

So with all of those hats you have to wear, and knowing time is scarce, how best can you market your business online and keep it up? The best approach is deciding where to focus your efforts and marketing message.


Lastly, it’s not going away. It will only morph into something bigger and better, just

Ask yourself where your target market hang out online. Are they on Facebook, LinkedIn,

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“If you think of social media as just an extension of your telephone or mailbox, you won’t go too far wrong.” Linda Coles, Author, Speaker, Consultant, Blue Banana.

Twitter or somewhere else? If you are dealing with the end consumer (B2C), they are more likely to be on Facebook. If you are dealing with other businesses (B2B), then LinkedIn may well be the place because it is a business-to-business online networking site. There is no point touting for business in the wrong place, so be sure of the site that is right for you and your business.

WHAT TO SAY Decide on what your target market want to hear about and stick to that. It’s that simple. It’s very similar to writing a newsletter for your customers. In fact, think of what you post online as a ‘rolling newsletter’, with updates much more frequent than a hard copy newsletter. If you deviate from what your customer wants to hear, they will switch off from you, perhaps permanently. Let me give you some examples of what you could post for various businesses: Lawn Care • Take photos of great lawns you have worked on

Coffee Cart • Explain how coffee is processed • Give instructions on making the perfect cup at home • Promote the specials for the weeks • Post new products and flavours • Ask questions - what’s your favourite? Domestic Cleaning • Show before and after photos (but get the owner’s permission first) • Give cleaning tips • Display customer testimonials • Post cleaning product reviews

Once you have something set up, don’t keep it a secret. Add your Facebook page address or your Twitter user name to your business card, add links from your email signature to your social media pages, maybe even add the addresses on your car signage and voice mail. Wherever you might put your web address or phone number, think about putting your new communication channel addresses, you might be surprised who sees them. Linda Coles is an international social media speaker, author and consultant at Blue Banana. She specialises in building relationships online.

• Write or find funny stories about the industry • List and explain new cleaning tools Some of the ideas above can overlap into different businesses, but the general rule of thumb is to give tips and advice to your customer and pull on their emotional strings. Whether it be to laugh, cry or simply say,

‘WOW’, these are the emotions that make us want to share what we have seen with others, and what makes a simple post go viral, spreading your message and brand name.

Linda is also the author of Learn Marketing with Social Media in 7 days. (Wiley) Contact Linda at: Web:

• Give tips on looking after your lawn • Find articles on different lawn care techniques - such as an organic approach • Post YouTube videos from you or use others posted of interest • List areas you will be working in this week • Highlight referral scheme details • List tips on keeping pests off your lawn Dog Grooming • Post cute dog pictures • Share some funny dog stories • Find articles on dog health • Post funny dog videos from YouTube • List tips to a perfect doggy coat

Business Franchise Australia and New Zealand 79

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FLYING SOLO HERE’S WHAT TO LEARN BEFORE YOU TAKE OFF Welcome aboard your flight towards being a franchisee. Before we take off, we’d like to point out the safety features of this opportunity...


ome franchise systems require their franchisees to work in a shop or an office and employ staff or engage contractors. Some franchise systems require their franchisees to work from home or from a van, often on their own or with another person.

I call them solo-zees: franchisees who work predominately on their own. Do you think you could work effectively and run a profitable business on your own? The benefits of being a solo-zee include: • You have greater flexibility in determining your work hours. • You can work locally and from home (with added bonuses of sleeping in and working in your PJs). • You have the world as your workplace, as you are no longer restricted by office hours, access to buildings and security guards. • You do not have to travel to work or to deal with irritating co-workers, office politics, tiresome team meetings and managers. I love, love, love working from my home office and have done so for the best part of a decade (I’m what they call a solo-preneur). However, the challenges of working on your own are these:

80 Business Franchise Australia and New Zealand

• If you don’t work, you don’t earn. Gone are the days of the paid Aussie sickie, annual and long service leave. Taking a day off in your own business produces nothing. • Your home office is your headquarters and homes contain friends and family that want to spend time with you. • Working on your own can be isolating, frustrating and boring. • You need to be more disciplined, selfmotivated, focused and determined than your office or store-based cousins. Your pre-entry education and due diligence for mobile-based franchises needs to include a few extra things to learn more about and consider before deciding to be a solo-zee.

IN CASE OF EMERGENCY... There are many occupational health, safety and environmental issues that directly relate to setting up a home office, and/or using a van or mobile business. You’ll need to

“You are responsible for creating a work schedule that ensures you deliver your core role duties, maintain the agreed levels of productivity and meet deadlines and promises.” Julia Camm, Founder, Corven.

get your head around what the legislation requires you to do. Factors may include (but are not limited to): • establishing home office security, emergency and disaster recovery procedures • managing trips and hazards in your home office, van, mobile business and the implications with working in another person’s home • requirements associated with manual handling and safe storage of stock, tools and products • testing and tagging all electrical appliances used in your home office and mobile business • having smoke-free workplaces (including your van!) • having a dedicated home office space that is ergonomically comfortable and suitable The best starting point to learn more about your solo-zee legal OHSE obligations is to contact your state-based OHSE authority for more information and advice.

PLEASE ASSIST YOURSELF BEFORE ASSISTING OTHERS... If it is to be, it’s up to me... a solo-zee! Being a successful solo-zee requires a unique skill set which needs to be developed and continually maintained.

DISCIPLINE The first set of skills relates to discipline. You are responsible for creating a work schedule that ensures you deliver your core role duties, maintain the agreed levels of productivity and meet deadlines and promises.

Knowing what time of day are you are most productive is a great starting point, as you can dedicate this highly productive time to priority activities, income producing tasks ... or even the tasks that are seemingly too hard - or the important tasks you’ve been ignoring. Your work schedule needs to be flexible, allowing for last minute changes in priorities and those delightful blips on the radar. Setting up a schedule is the easy bit, sticking to it requires discipline. When you are not working in a team or under the gaze of a manager, it is tempting to slack off and let things slip. No one will be there to crack the whip and no one responds to spousal-nagging.

WELLNESS The second skill set focuses on wellness. Being mentally and physically fit is a key success factor for solo-zees. Being a franchisee is something that you have never done before. You will experience excitement, anxiety, enjoyment and isolation. Some of these feelings may lead to unhappiness, uncertainty and depression, which in turn impact self-discipline and determination. Developing skills that support great mental wellness include creating awareness of your own highs and lows, how they can be best managed and being able to talk it through and asking for help. As for physical wellness, solo-zees know that their body is now their number one asset. The healthy mind and healthy body combination allows you to do more. Exercising daily and taking care with lifting heavy objects, driving for long hours and paying attention to how you sit at your desk all contribute to physical wellness.

Plus, research has shown that you will put weight on when you choose to work from your home office – the fridge is way too close. Maintaining regular, nutritious eating patterns and stocking the fridge and pantry full of goodness are new skills you need to develop.

BOUNDARIES The third skill set is all about creating boundaries. Solo-zees are faced with many, new and interesting distractions – things that divert our attention or seem way more important (such as an arvo nap, Oprah and doing the dishes). Sometimes the major distractions and interruptions are the people you live with, so it is up to you to set expectations and manage boundaries. When you’re using some of your flexibility to work nights or weekends, the people in your house will be there either getting miffed about you working again or they will be tempting you to slack off. Establishing boundaries with those you live with allows you to create a dedicated space and time for work, while you honour your promises in order to keep a happy home.

CONNECTIVITY And finally, the fourth skill set relates to connectivity. Working in isolation from the rest of the franchise network can be challenging at times. Franchisors will often organise regular meetings and events which allow you to reconnect with your peer franchisees. Ultimately, you are responsible for ensuring you receive the right amount of business coaching, people interaction and socialisation you need every day. Also, managing customer complaints and

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Due Diligence for Solo-Zees r Determine your OHSE obligations for your home office and mobile vehicle.

r Ask past and current franchisees the following: — What are the top five benefits of being a solozee? — What are the top five challenges? — What does their daily schedule look like? handling work challenges and crisis on your own can seem daunting, but you have the blessed benefit of being able to pick up the phone and speak with someone who truly understands. Checking in daily is an essential ‘to do list’ item for all solo-zees. Debriefing your day, asking for help, discussing ideas and shooting the breeze with your franchisor and peer franchisees on a regular basis keeps you sane.

AND THE EXITS ARE HERE, HERE AND HERE... Occasionally escaping day-to-day routines is essential, as it allows you to work on the business (rather than working in it). Finding a local business coach, hanging out with local business people and forming a band of local franchisees provides you with a business community – a space where you can bounce ideas, ask advice and learn stuff. You need to develop these relationships yourself and build your own network. Being a solo-zee places greater emphasis on learning and prioritising different skills – such as being organised and being

disciplined around your plans; focusing on mental and physical wellness; setting boundaries so that everyone at home is happy and maintaining constant connection with the network. Being a solo-zee works for some, it doesn’t work for others. To make it work for you, refer to the checklist of additional questions and tasks to complete during your due diligence. At this stage, please ensure your tray table is up and your seatbelt fastened. It’s time for take-off. Let’s go! Julia Camm is the founder of Corven, a research and education consulting firm. Julia has been consulting to the franchise sector since 1995, helping franchisors achieve more from their education and training activities. She is currently completing her doctorate on franchisee education. Contact Julia at: Phone: 1800 65 15 45 Email: Web:

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— How do they plan their day? — How have they dealt with isolation and working on their own? — Do they have any hints and tips for maintaining fitness? — What boundaries did they create, why and how? — Any advice for managing friends and family who live at home? — How do they connect with the franchisor and other franchisees? — What local business networks and relationships have they formed? — What is required to set up a productive and ergonomic home office?

r Get a health check from your GP.

The best funding decision you’ll ever make!

Would access to pre-approved finance help you to secure your new franchise business?

Our Rent-Try-Buy® Solution is perfect for franchisees who want to keep their options open. You won’t be locked into a long term contract. Instead, Silver Chef offers a simple 12 month term, so you have the flexibility to: • Buy equipment at any time during the first 12 months and receive a 75% rental rebate. • Return equipment at the end of the 12 month agreement if you don’t need it anymore. • Keep renting and we’ll continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. If you belong to a Silver Chef Accredited Franchise, you are already pre-approved for finance and you can access other great benefits. Speak to your franchisor today or call the Silver Chef Approval Centre on 1800 049 743 for further information.

Contact Silver Chef today on 1800 049 743 for fast, easy approval or visit

PROFILE : R P V ending


Brett Sloane – RP Vending Owner/Operator


t the time he discovered RP Vending (RPV), Brett managed a National South East Asian property investment and development company for a British based group. He first heard about RPV from his book keeper. She had been in to see Patricia Giordano, RP Vending Business Development Manager, in North Ryde, to become familiar with the business model. Brett and his wife, Michelle, researched many opportunities. They went to learn more about RP Vending at the Franchising Expo in Darling Harbour in 2010, followed by an information evening at the North Ryde Head Office and Showroom. At the time, they were looking at investing in other small, flexible ventures but decided that the RP Vending model gave them the independence they were looking for, but also support if required. “My book keeper saw this as an opportunity for me to get out of the pressured position I was in as it was something I may enjoy doing at my own pace and time, while dealing with people,” said Brett. “The timing was right as the business world was heading quickly into the GFC.” Purchasing the initial six vending units in May 2010 was pretty straight forward and the business was flexible enough so it did not impinge on Brett’s lifestyle. Brett enjoys a busy life, including golf and his recent getaway in the Southern Highlands of NSW.

Without the initial support and training, Brett admits he would not have had a clue what to do and how to go about buying stock and operating the machines. He felt the team from RP Vending was extremely helpful in assisting him to get started.

Brett loves the flexibility of the business, the low labour and running costs and, of course, the steady income and the fun of trying to choose the right product for the right site! When sharing his views about the individuals he had come into contact with during his rounds, Brett said, “The people I met were always nice and they would help you with hints about their particular favourite treats.” Brett also thought that if he wanted to take on other work, he could still maintain the machines, as they did not take more than a day to service each week. In starting the business, the first challenges were to pick the stock level correctly, with the best use by date in mind. It took a little while, but he got the idea. The initial other challenge was to be more efficient with time and not linger over the machines - which he admits he did in the early days to make sure he carried everything out correctly. Brett stated, “I did very much feel part of the RP Vending team and not long after I made the initial purchase and was feeling comfortable, I purchased more without hesitation.” He went on to say, “The only thing I can say here for new operators is to have fun, enjoy your customers and keep talking with them. They will give you ideas and they will buy more from you knowing you are trying your hardest to supply what they want.” Brett said, “I have had a few funny experiences while running a vending

business. One in particular occurred while I was at a nursing home site. A little frail lady came up to me and advised me politely that she had put money in the machine and she could not get the Kit Kat out. “I found this odd as I noticed this machine did not stock or offer Kit Kats, yet I looked at her innocent face and gently told her it must be a mistake but would she accept a Tim Tam instead, which was eagerly accepted. Another happy customer!” A nurse and some others were watching while Brett chatted with the lady and were very impressed with how he handled the situation. Brett had just, through the kind nature of his customer service, made a bundle of fans – all over the age of 90. He built that site up so well that now the machine needs filling twice a week. The moral is, a little promotion and consideration goes a long way. “I have mentioned to other people that if they are considering this type of venture, RP Vending would be the best to contact.” RP Vending Systems will be exhibiting at the 2012 Franchising and Business Opportunities Expo. For more information contact: Phone: 1800 066 112 Email: Web:

84 Business Franchise Australia and New Zealand


HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australiaâ&#x20AC;&#x2122;s greatest vending success story!

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WHAT’S MINE? TERRITORIES FOR MOBILE FRANCHISES WHAT YOU NEED TO KNOW AND ASK YOUR FRANCHISOR SOME RESEARCH AND ARITHMETIC As a potential franchisee, you are predominantly interested in your own market and probably not concerned with other capital cities where the franchisor may operate. Let’s say you are in the automotive aftermarket business. Maybe you are joining a mobile franchise system doing vehicle servicing. The first question is always, ‘How big is the market?’ Let’s assume you are going into business in an area of Melbourne – so we can visualise the area. On a national basis, if the franchisor undertakes some research, they can produce a report that incorporates the following:


potential client rang me the other day and said he and his wife were looking at going into a mobile franchise relating to the auto industry. He said the franchisor had given him a territory and asked if we could do some work to decide if it made business sense. Well, while I feel I am reasonably astute in these areas, my first question was, “What did your franchisor tell you in the disclosure document, and what are the basic assumptions about the market and specifically the brand and business you are becoming part of?” The answer from the client was that the franchisor had shared very little!

This seems to me to be a common problem, especially with small franchise systems. A potential franchisee sits with a franchisor, who is telling them enough to raise interest while trying to avoid saying anything of substance, in fear of later recriminations (legal), if there is a problem. From my perspective, if a franchisor has put in some logical research and made assumptions based on concrete data, then the franchisor should explain the reasons for the way the territory is allocated. What you don’t want is the franchisor simply saying, ‘This should work GREAT, but don’t ask me how we came to that conclusion!’ Some franchisors simply haphazardly choose a territory which ‘seems’ fair.

86 Business Franchise Australia and New Zealand

• The automotive aftermarket sector contributes over $8 billion annually in economic activity and employs 300,000 people in vehicle maintenance and repair, the manufacture and supply of aftermarket equipment and vehicle recycling.* * Submission to the Commonwealth Consumer Affairs Advisory Committee by the Australian Automotive Aftermarket Association - August 09

• Across 8.73 million households in Australia, this reflects around $970 per household per annum. • The Australian Bureau of Statistics have information available called the Household Expenditure Survey (HES), which was updated in 2009/10. This gives us an estimate on what $/household has been spent in various areas.

“If a franchisor has undertaken reasonable research, they should be able to show you a logically thought out set of information based on realistic assumptions, with mapping to back it up.” Peter Buckingham, Managing Director, Spectrum Analysis.

The survey was done using 9,774 households Australia wide, which is around four surveys per postcode. Whilst we would have liked to see a bigger sample, this is an improvement on the 6,957 households used in the 2003/04 survey. In the example, the HES tells us there is $220 per household spent on vehicle servicing annually in Melbourne and Geelong. If you multiply this by the fact Melbourne and Geelong have around 1,644,000 households, (Spectrum’s 2010 population and household data estimates), you would expect the market to be $361.7 million. The franchisor should have a business plan which addresses issues like total market size and forecast market share, and includes consideration of the prevalence of the likes of car dealerships, other bricks and mortar servicing locations, and even potential competitors.

THE FRANCHISOR’S ASSUMPTIONS In your ‘due diligence’ – fancy wording for doing your own investigations to decide whether you proceed or not, you have every right to ask the franchisor to convince you that what they are putting before you is reasonable. Information such as the above is available and should probably be included in the disclosure document. This disclosure document must be presented to you by the franchisor. It does surprise me at times how some franchisors come to us for territory planning advice, and when we ask what is in their business plan and what assumptions have been made as far as market size and market share, the franchisor just gives a blank look. A franchisor should approach the designation of territories in one of three ways:

The franchisor and their advisors, based on the data they have accumulated, have decided that they feel with their mobile system, they will target to gain four per cent of the market. This works out to be $15 million per annum in the Melbourne and Geelong market.

1. They should have some successful territories which can be measured and replicated. This assures that each territory has been built to meet a requirement.


Normally this may be based on population, number of households or number of businesses in a B2B type application. This is then adjusted in size, if the area (and postcode) is seen to be better or worse than the average in regards to consuming the service you are offering.

Whilst you may dispute the detail, at least you are gathering an understanding of the big picture, so now you need to ask: 1. Are the franchisors assumptions realistic? 2. How many territories should be made and what should a territory comprise of?

I call this the ‘cookie cutter’ approach. A franchisor can say that franchisees have been able to successfully operate the system within a specified territory.

2. The franchisor may have an internal view that a franchisee needs to invoice


$500,000 per annum to cover his own labour, return on investment, parts that he would expect to use in mobile servicing and other operating costs.

If the Melbourne/Geelong target market is $15 million, then the franchise system should be able to support 30 franchisees when it approaches maturity.

This may be the five to ten year plan, but at least this allows the franchisor to take on some franchises and ask these franchisees to ‘care take’ other areas until the system can support the mature number of franchises.

3. Sometimes a franchisor has been successful in another market and can therefore use the territory numbers and size of territories from elsewhere and transpose that into the new market they are working in.

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If they have been operating for some years and have 35 territories in Sydney, Newcastle, Central Coast and Wollongong, this would be equivalent to having 28 territories in Melbourne and Geelong, based purely on population and household numbers. Whichever way it is put to you by the franchisor, you should expect to see realistic assumptions, facts and data to support their assumptions.

COMMITMENT OF THE FRANCHISOR Many jobs we receive on territory planning start with the franchisor asking us, ‘How many territories should I have?’ Our initial reply is that we do not write the business plan. This type of work should be considered, urgently, before any territory planning can occur. The franchisor can be walked through most of the steps above to come out with a logical and realistic position. Once established, it

should probably be a board ratified decision, as it is fundamental to the future of the system. We recently had an inquiry on behalf of an overseas franchise wanting to come to Australia. We were told, based on their English experience, they should have 300 – 360 territories. The concept was IT based, and when we delved deeper into the logic, it was a wet finger in the air approach based on the number of businesses. If a franchisor has undertaken reasonable research, they should be able to show you a logically thought out set of information based on realistic assumptions, with mapping to back it up.

ASK FOR ANSWERS If you are looking at taking on a mobile franchise, or any franchise that requires a territory, ask the franchisor what research they have done, and more important, what assumptions they are making in working

out your territory. Ask if this decision has a reasonable chance of sustaining the business. If the answer is vague or the franchisor tries to avoid the subject it may be time to look at another franchise system. Select well Grasshopper. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd. He is a certified Management Consultant, and a Fellow of the FCA and IMC. Spectrum is a Melbourne based mapping and statistics consultancy specialising in assisting clients with decisions relating to territory building and retail location, using various scientific and statistical techniques. Contact Peter at: Phone: 03 9882 6488 Email: Web:

Are You Looking For Experienced Business Growth & Franchise Specialists To Help You Maximize Your Potential? At Vision Alliance, as business growth & franchise experts our philosophy is simple! We believe business owners & individualsdeservetogetmoreoutoftheirbusiness&moreout oflife. Wehelpindependentbusinessowners,franchisees&franchisors reduce everyday overwhelm, get more customers and franchisees,  develop a mindset for success, expand and grow through our range of holisƟc development & support programs andservices. ExpertSupport&ServicesInclude: NewFranchiseDevelopment ExisƟngSystemReview FranchiseeRecruitment Sales&MarkeƟng Coaching,ConsulƟng,Mentoring&Support Online&OŋineTraining,Webinars&Workshops

The Franchise Academy of the Franchise Council of Australia, Business Essentials & William Angliss Institute are proud to deliver the Diploma in Franchising. The Diploma has been created to deliver a blend of practical real life experience and the must have knowledge components of franchising. The Diploma course delivers four core modules of education, covering the establishment of a franchise system, management of the system, the selection process for sites and people and the highly-regarded work of Greg Nathan in the relationships module. Coupled with this, four electives have been selected to deliver value to Diploma students, covering the vital areas of people, budgets, customer service and the creation of a strong learning environment.

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PROFILE : P oolW er x

PoolWerx Franchise partners

swimming in success F

ranchise Partners operating PoolWerx retail hubs are swimming in success with the world’s largest pool and spa care franchise recently opening its 70th store nationwide, this time in Applecross, WA. Owners Brett Jorgensen and Steve Burn said they felt confident in their investment with PoolWerx thanks to the company’s established systems and large retail footprint. “We know that PoolWerx has plenty of buying power to put stock into our store at great prices, as well as being a powerful and recognised brand that people trust,” Brett said. PoolWerx retail hubs stock a wide range of products from traditional pool chemicals, cleaning equipment and inflatable pool toys right through to gas bottles, solar heating, BBQs and a range of energy efficient outdoor products. PoolWerx retail hubs are located in easy access convenience centres, strip shops and carefully selected stand alone sites. PoolWerx Founder and CEO, John O’Brien, said prospective franchise partners had the option of starting their franchise with a retail hub or simply one mobile service van. According to John, “One of the biggest advantages of choosing a PoolWerx franchise is the ability to start at any level. “Many of our franchise partners choose to start out as a single ‘man in a van’ operation, like Brett and Steve, and then go on to establish a retail store and multi-van business. “PoolWerx is able to cater to a wide range of budgets and requirements. “As part of this flexibility, we’ve developed the world’s first ‘Career Path in Franchising’ giving franchise partners the opportunity to grow within a single marketing area or develop a number of profitable businesses with multiple vans, retail stores and marketing areas.” John also said another major drawcard for retail hub franchise partners was the repeat nature of the business.

“PoolWerx retail hub franchise partners all have regular clients who are in the store every month getting their pool water tested. Repeat business at PoolWerx stores accounts for 40 per cent of retail business and many franchise partners form long-term relationships with their clients,” John said. “Operating a PoolWerx retail hub also provides franchise partners with an excellent base to run their mobile and commercial businesses from.” In 2010 PoolWerx introduced the ‘Evosus’ point-of-sale system to the franchise network. The system, which was purpose built for the pool industry, is now the universal point-of-sale and data management platform for all PoolWerx franchises. John said, “We searched all over the world looking for the perfect system that could combine point-of-sale, CRM and stock management in one package. The Evosus platform has been developed for our unique blend of mobile and retail services and PoolWerx is the only company in Australia using this advanced system. “We’ve also spent a lot of time and money re-engineering our royalty structure to ensure the right incentives are in place for high performing franchise partners to grow their businesses to their full potential.

“It’s these kind of bold initiatives that have contributed to our proven model for success, which is demonstrated everyday by more than 100 high-performing PoolWerx franchises across Australia and New Zealand.” For an investment of $93,950, new PoolWerx franchise partners can own and operate a single mobile service van and then look to expand their business with multi-mobile units and retail stores. John stated, “No prior knowledge of pools and spas is necessary; we provide full training for our new franchise partners in an intense three week course as well as 12 weeks on-site training. “Most importantly, when you enter a PoolWerx franchise agreement, you’re not buying a job, you’re investing in a business with a proven career path that can be hugely rewarding,” John concluded. PoolWerx has more than 300 franchises across Australia and New Zealand and is currently offering existing retail hub businesses in prime locations. For more information about franchise opportunities contact PoolWerx at: Phone: 1800 245 447 Web:

90 Business Franchise Australia and New Zealand


Business going swimmingly for PoolWerx Franchisees

PoolWerx has a strong history of innovation in franchising and the swimming pool and spa aftermarket — and is multi-award winning in both categories. Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), 8th consecutive year in BRW Fast Franchises, Top 8 AFR Smart Investor Best-Value Franchise Systems. With opportunities for highly motivated individuals in Australia and New Zealand, PoolWerx has created many entry points for the right candidates. These include stepping directly into a Greenfield franchise marketing area, buying an established store, or rapid growth area development opportunities in New Zealand. For those who cannot meet upfront finance requirements, a groundbreaking “Manage 2 Own” program offers a foot in the door. Whatever the journey, take the opportunity to speak with the award winning team today and secure your financial freedom.

Contact Franchise Development Executive Dean Atkins today for a no obligation discussion about the available PoolWerx Franchise opportunities! Freecall in Australia 1800 245 447, New Zealand 0800 888 031 or email

FD Ad (August 2011).indd 1

21/09/2011 3:30:10 PM


keeping it FRESH S

umoSalad was the brain child of two Aussie mates, Luke Baylis and James Miller, who visualised the idea to create a healthy, delicious and affordable fast food chain after spending a couple of years in the USA. Surrounded by the limited offering of super-sized, fat and sugar rich lunch-time meals, they received a rude shock upon their return home to find that Australians were rapidly heading down the same nutritionally destructive path. The realisation that Australia needed a healthy, affordable fast food chain was compounded for Luke and James with every glance around the standard Australian food court. Boasting the same lard laden fast-food brands as the USA, it was clear that Aussie consumers needed access to healthier foods – they needed more of the green stuff. Thus the idea for SumoSalad was born. SumoSalad was conceived with the view that ‘fast food’ could be good, healthy food. It was a totally unique lunchtime concept: a fast food outlet that sold made-to-order salads which were nutritious, delicious and convenient. The revolution started when SumoSalad first opened its doors to Sydney CBD workers in 2003. The outlet flew directly in the face of the other multinational fast food chains which had traditionally dominated the ‘snatch and grab’ lunch rush. Australian customers latched on to the concept from the start. People couldn’t get enough of SumoSalad’s green stuff and it wasn’t long before consumers were queuing out the door and down the street for their fatfighting healthy SumoSalad lunch! Fast forward to 2012. SumoSalad now has 78 franchisee stores and six company owned stores in Australia. They also have two stores in New Zealand and operate Master Franchise territories in the UK, UAE and Singapore, with further expansion planned for Indonesia and Malaysia. The growth goal is to have 150 stores in Australia and New

Luke Baylis

Zealand in the next four years. Meeting the needs of their customers, SumoSalad plans to continue to offer their great food in new and innovative ways, by coming to consumers in various forms such as kiosk, in-line, café concept and small express locations in high footfall areas such as regional shopping centres, high performing sub-regional shopping centres, strip malls, airports and entertainment precincts. With this extensive growth strategy, now is the perfect time to come on board as a new franchisee. What better time to exercise your entrepreneurial skills whilst taking advantage of buying into a business with a successful track record. SumoSalad supports you every step of the way, with a dedicated team of professionals at Head Office on hand to provide in-depth training, advice on business planning and forecasting, marketing support and even recruitment. All the systems and procedures have a proven track record, providing you with a great business opportunity geared towards success from the outset.

92 Business Franchise Australia and New Zealand

SumoSalad is Australia’s most successful healthy fast food franchise. They are on a mission to find recruits who not only want to be successful business owners, but want to also be part of the solution to the growing obesity crisis. They believe in partnership. Motivation, excitement and commitment between Head Office and the stores are the foundation for success for both the franchisor and the franchisee. This strong foundation has enabled SumoSalad to grow and expand into the internationally recognised brand it is today. If you are looking to change your future, as well as offer Australians the choice to eat healthier food, come and join the team at SumoSalad – where the future is looking green! For more information on becoming a SumoSalad franchisee contact Graham Streeter: Phone: 02 9569 7866 Email: Web:

be at the front of the healthy living wave SumoSalad is Australia’s most successful healthy fast food franchise and we’re on a mission to find recruits who want to be part of the solution to Australia’s obesity crisis. If you’re enthusiastic, health conscious and want to make a difference, we’d love to hear from you! Great sites & franchise opportunities available in; Adelaide, Melbourne, Sydney, Brisbane & Regional Queensland

Contact Graham 0418 870 920

FR A NCHISor IN depth : the L E AT H ER DOCTO R


94 Business Franchise Australia and New Zealand

which technician that job belongs to and sends them an automatic message with the details. Customers can see when jobs are being responded to and we, as the company owners, can see what type of work our team are doing and where and how quickly they are responding. We call this tool System 1.

THE MAN BEHIND THE VAN Dean Reid, Marketing Director, shares the Leather Doctor story: “The business began in 1989 with a person named Darryl Binch. It was known as only the Vinyl Doctor then, and the repairs were mainly on cars, things like door trims, dashboards and seats. Darryl had purchased the business from a friend after working for him for a couple of years. “In 1995, he decided he would try to franchise the business, so he sold the north side of Brisbane to his twin brother and he continued to work on the south side of Brisbane. The growth and development was slow over the next several years, with only six franchisees in the business by 2002. There were five in Brisbane and one in Sydney, said Dean.” “I joined the business by buying the Gold Coast franchise in 2002. My background is in marketing and I had come from working for Mars, as a brand manager for Whiskas cat food in the pet food division. “My father, Geoff, was one of the early Leather Doctor franchisees, having purchased a franchise in Brisbane in 1999. I had seen the business and liked the concept. I knew there was an opportunity to grow it to become something substantial. The repairs were magical and there was almost no one else doing this kind of thing. So, having a marketing interest, I thought that the business just needed a spit polish. “In 2005, after teaming up with my father Geoff Reid and a neighbouring franchisee, Darren Prior, the three of us bought the business and then went to work making it a franchise that could be scaled. We developed a website, retail products, uniforms, fine tuned the system, and really made it a white collar service. “We sold the first franchise under the new

system in 2005 in Perth. Since then we have now grown to 51 Leather Doctor franchises, covering all of Australia and last year, in November, launched our first international master franchise in Dubai with four technicians. “In the beginning we would experiment with new concepts (product design, branding on vehicles, new techniques in repairs) in our own territories and with our own local customers. This helped up know what worked and what flopped. We always felt it was important in training and managing a franchise company that we knew how to do everything our technicians do each day. “To recruit franchisees we had to use our budget wisely. We relied a lot on our current franchisees making referrals to people they knew. We would also drive our van down to the franchise expos in Melbourne to exhibit, sleeping in the back of the van on the way. “Today we utilise the web to promote our franchise and have the presence of numbers that help to let people know who we are. We still get a lot of franchise enquiries from friends and customers of our franchisees.”

KEEPING UP WITH NEW TRENDS AND PRODUCTS Dean said “Over the years we have needed to change some of our systems and products to keep up with changes in legislation and just to ensure we are offering our customers and franchisees the latest and best products and services. We focus heavily on technology to help simplify the experience for our customers. “Over the past two years we have invested heavily in our own customer job tracking system. It’s like facebook for our franchisees. Our customers can go online and post up a job. Our system knows

“We also travel to trade shows and other information systems to get the latest information on the furniture industry, leather care products and techniques. We also like to visit trade shows for other industries. You never know what info you can get from somewhere else that might benefit your own business.”

PLANS FOR EXPANSION “We will continue to support interest that may come from any overseas markets, however our focus is to continue to grow and strengthen our current markets. We have just launched another franchise system called The Timber Doctor and have four franchisees covering Brisbane, Sydney and Perth. This service is very similar and mirrors the franchise system of Leather Doctor, it being a mobile service for repairing indoor and outdoor timber furniture,” remarked Dean.

FRANCHISEE SUPPORT “We have an open door policy with our franchisees. Each one of them can phone any one of the company Directors to discuss any aspect of their business. We have an online forum where franchisees can find video tutorials, photos and post their own discussion threads. This is an open forum where all franchisees can collaborate and share ideas and thoughts,” Dean said. “We provide training sessions with each region throughout the year and hold an annual conference where all franchisees come together for three days of training, food and fun.”

GROWTH “We certainly have room to grow. The markets for Sydney and Melbourne have plenty of franchise territories available. We have vacancies for six franchises in each of these markets. Perth has two available, Hobart has one, Newcastle has one, Canberra has two, Mackay has one, Townsville has one and the Gold Coast and Brisbane have one each. The Timber Doctor has territories available across Australia now,” Dean concluded.

Business Franchise Australia and New Zealand 95


successful franchise system gives you the best chance for success. To help you get the best start possible, they provide everything you need to operate your new Leather Doctor franchise. All you need to do is to select a van and show up for training, they’ll do the rest. All your tools, stock, vehicle signage, stationary, uniforms, and a selected amount of advertising comes as part of your startup package. They want you to be able to concentrate on learning the necessary skills of repairing and colour matching and not worry about where to get all the incidentals you need. ‘I never knew it could be done!’

of care products that they sell direct to the public or to retail customers.

WHAT THEY OFFER With such sustained growth and appeal both within Australia and overseas, Leather Doctor is obviously onto a good thing and has paved the way for a smooth career for their franchisees. Franchisees who buy into the Leather Doctor system operate from highly visible vans and are able to offer a wide variety of services including cleaning, repairing and recolouring anything made from leather. Being mobile, franchisees can perform all types of work on-site. The time to complete a job can range from 15 minutes to two hours, depending on the complexity and size of the job. As a franchisee, you can tap into some of the major industries including furniture, automotive, marine and the household market. The scope of services and the size and diversity of the various industries allows franchisees to consistently bring in a strong income. Franchisees can also generate an additional stream of income from the range

What many people fail to realise (both customers and potential franchisees) is how much scope there is to restore, repair or completely alter leather products. Don’t like your old brown lounge suite that the dog chewed on? How about repairing it and recolouring it to a brand new bright red? It can be done! “Most people think when the colour in their leather lounge has faded or the leather has started to crack, that it has to be either recovered or thrown out. “Not true’, said Dean Reid. “It can be redyed and the lounge will look like brand new. “And the good news is, if you don’t like the colour of your lounge we can redye it to any colour you like. The special process is guaranteed to last and will not come off on your clothes. In fact there’s no reason it can’t last another 10 years,” Dean said.

FOR FRANCHISEES The Leather Doctor knows that buying a new business is a life changing decision, and it can be a little daunting if this is the first time you are considering being in business for yourself. One of the reasons you are considering a franchise is to provide some security by utilising the know-how of those that have done it before. Leather Doctor couldn’t agree more and believe that joining a

96 Business Franchise Australia and New Zealand

“That’s the usual response whenever we talk about our work to people”, said Dean. Specialising in the recolouring, repairing and cleaning of just about anything made of leather, as a Leather Doctor franchisee, you can literally transform the appearance of your customers’ leather furniture, as well as their car or boat’s leather interior. The ability to use state of the art software to assist you with your business and keep your customers happy and up to speed, as well as helping your customers save money by repairing and restoring their leather products, means you are creating a healthy income and happy, satisfied customers. Franchises start for as little as $35,000 for new territories. The price for an existing franchise territory is available by contacting the current franchise owner. If this sounds like the ideal job for you, contact Dean Reid at: Phone: Email: Web:

1300 4 Leather (5328437) dean.reid@theleatherdoctor.


Franchises for the Price of 1 Caption for here

Arguably Australia’s Most Successful Coffee Franchise is Opening the Door of Opportunity Again.

Caption for here Day One Profits from Existing Customer Base

Espresso Essential has won BRW’s Most Prestigious Franchise Awards of Highest Growth by Outlets and Highest Revenue for 3 Years in a Row. Research tells us that people like yourself looking for a Franchise with these 7 things in an ideal franchise… but many do not offer what Espresso Essential can, which is… 1) Unique Business Model: this is not selling cups out of a van! 2) Recurring Back End Income 3) A Great Product, Quality Built that You Can Believe In 4) A Solid Customer Base You Walk Into Day One of Your Franchise 5) Great Training and Support with a Wonderful Network of Over 110 People 6) Low Overheads 7) A Recognised Brand and Loyal Customer Fan Base That Love What You Do!

Caption for here Loyal Customers & Strong Back End Income

Well, Welcome to the Essential Brands Group (parent company) – where you not only get access to the Award Winning Espresso Essential Franchise, but also a Franchise Agreement with Australia’s Largest Slush Business, Essential Slush. Limited Territories Being Opened on this round of Franchising Include: • VIC • WA • SA • Qld

– Metro and Country areas available – Kimberley Region and Pilbara Region - Eyre Peninsula - Hervey Bay Area and Gladstone Region

Other areas available soon. Enquire now to get on the waiting list.

Now Serving Over 26 Million Drinks Per Year

If you genuinely want to explore the possibilities of being a part of this network of Franchisees, you need to submit your Expression of Interests now. There are limited territories available and expressions need to be submitted early for consideration.

Contact Franchise Department on 1300 304 151 Note - If you call and the lines are busy, please be patient.

Over 11,173 Locations Now Sold Australia Wide

ask george


Professional answers to questions from our readers I am looking at buying a mobile franchise and borrowing all the money I need to get in. Is that a good idea? My recommendation is to have at least 50 per cent in cash, and not to borrow more than 50 per cent. The reason for this is simple. Let me give you an example.

can spend to buy a house. The end result is that you are going to end up with a house that you can afford to pay off each week based on the income that you earn. You should follow a similar process when buying a business. Most accountants would advise you to never borrow more than 50 per cent of the capital required to get into that business. And I have to agree with that.

Before you go and buy a house, you have already determined what price range you can afford. You know how much you have saved up and you have already been advised the maximum amount you can borrow – this is based on your level of income which determines your repayment which then determines the maximum amount you can borrow.

For example, if you are buying a business that has a total purchase price - including all the costs of acquisition of $100,000, my rule of thumb is not to borrow more than 50 per cent of the annual net profit of the business (before interest, tax and owners wages), or 50 per cent of the all up purchase price of the business, whichever is the smaller figure.

So, armed with this information, you now have a budget for the maximum amount you

Don’t forget that loan repayments have to come from the profit that the business makes.

98 Business Franchise Australia and New Zealand

The rest of the money has to be in cash from your own resources – not borrowings against other assets. Business loans are generally short-term loans of five to ten years (generally they will match the term of your franchise agreement), and have higher interest rates and fees. This means that your loan has to be repaid over this time period, therefore increasing the monthly repayment amount. Can the business afford to pay that each month? In the example below, have a look at the effect of 50 per cent, 75 per cent or 100 per cent borrowing of the all up purchase price of a business at $100,000. Assuming the business makes you a $100,000 a year net profit (before interest, tax and owner’s wage), you can easily see that the more you borrow, the bigger the reduction in your final net profit.

“Every franchise system is different and has generally been developed to provide the most efficient way of running a business that delivers the best customer service possible.” George Yammouni, CEO, Bathroom Werx Group.

All up price of business $100,000 % of Purchase Price Borrowed Amount Borrowed Interest Rate

Term - number of years to repay loan Monthly Payments Annual Payments

Net Profit Before Interest, Tax & Owner’s Wage Less Loan Repayments

Net Profit Before Tax & Owner’s Wage % Reduction in Net Profit

So you can see how important it is for the business to make this sort of profit consistently to be able to pay its borrowings. Can the business afford this each month? If it can, will it leave you with enough money to live? These are simple enough calculations which I would highly recommend doing first when deciding first how much you should borrow. There are plenty of challenges in running a business – why burden yourself with the extra stress and worry of borrowing too much.

I am looking at paying $50K for a mobile franchise business – how much money should I make from this? Over the years I have spoken to many people enquiring about a Franchise. I always like to ask people this very question and the responses I get are varied and wide. The answer is really simple. If you were going to put $50K into your bank account in a term deposit you are going to earn about 4% to 5% interest – no risk!



















$100,000.00 $100,000.00 $100,000.00 -12,748.23









If you put this money into the share market then you will probably earn a dividend from those shares of about 2% to 5% depending on the shares that you buy – but you are going to take a lot of risk and who knows what the value of those shares will be when the time comes when you want to sell them. If you put this money into a business, then the amount of money it will make you will depend on the risk associated with running that business. Most accountants you speak to will measure risk by placing a higher rate of return on the investment with the highest risk. For example, a business that has a low perceived risk would expect good rate of return to be around 15 to 20 per cent. This means that the business has an 80 to 85 per cent chance that the earnings of the business will be stable and maintainable. If the business has a medium degree of risk, then the required rate of return is around 2025 per cent. If the business has a high degree of risk, then the required rate of return is closer to 25-30 per cent. So, using these figures, let’s assume that the mobile franchise business you are looking at has a high degree of risk and you will require

a 30 per cent rate of return on your money – that is $15,000 (30 per cent of $50,000). Add to this the owners wage for running the business and the total of these two figures gives you a good idea of how much money you should be looking at making. In determining the owners wage for running the business, all you have to do is look at the market place and find out how much you would have to pay an employee to run this business for you full time. If your research determines that you would have to pay someone $55,000 per annum then the total income that you are looking at is $70,000 per annum net profit (before interest, tax and owners wages). If it makes more than that then that is a huge bonus.

The most common asked questions when buying a franchise I have been running my Bathroom Werx franchise system now for the last 26 years. Over this time I have spoken to hundreds of people who were interested in our franchise. The following is a list of the most commonly asked questions about our franchise over the years: • How much can I make? • How many hours do I have to work to make it? • How much will it cost me to get into it? • What are the rules of the franchise system? • What happens when I want to get out – how does that work? • Who does all the marketing, bookkeeping, debtor collection, administration? • How often do I have to pay the royalties? • How much tax will I have to pay? • Do I have my own territory? • Can I speak to some of your franchisees?

Business Franchise Australia and New Zealand 99

ask george

• Is there a lot of competition in this business? • How long does it take to do the training? • What market research do you have for my area? These are all good questions for you to ask any franchisor about their franchise.

I have looked at a few mobile franchises and some have fixed fee royalties and some have royalties based on a percentage of the sales. Which one is better? Every franchise system is different and has generally been developed to provide the most efficient way of running a business that delivers the best customer service possible.

training and more importantly do not require a lot of ongoing training and support. As the franchisor only receives a fixed amount each month, there is not a lot of incentive for the franchisor to provide you with the range of support services that you would find in a royalty based system. There is nothing wrong with that however - it really depends on what the business is. For example, if you run a house cleaning business, once you have been trained and your week is filled up with cleaning houses for your clients, then that is it for you. You have reached the limit of the income that you can earn. So a fixed fee for this type of business makes sense.

In deciding which one is better for you, it is important to have a gook look at the business itself to determine how much support you will need to run the business.

A royalty based system is a true franchise model, as the franchisor receives a royalty based on the sales you make in your business. The franchisor in these systems is motivated to help you grow your business - as the more sales you make, the more royalties the franchisor collects.

Generally, fixed fee systems are simple, easy to run businesses that do not require a lot of

To help you achieve this, the franchisor generally provides a range of support

services for their franchisees to help them achieve that growth. These support services cover marketing, advertising, operations, finance, administration, conventions, field support, etc. So the answer to your question is that it depends on the business. Generally, the more sophisticated the business is, the more likely it is to be a royalty based system.

How do I decide what sort of mobile business I would like? Ask yourself the following questions: • Can I see myself getting up every morning and jumping in my vehicle to drive to my first job? • Will I enjoy doing this work every day? • Does my family support me in my decision in buying this business? • Can I work with the people in the franchise organisation? Do they give me confidence in their abilities to run the franchise? • Can I put in the hours required to run this business every week? • Can I work on my own every day? Getting into business is a serious undertaking that is going to consume a lot of your waking hours. So it is a good idea that the business is something that you enjoy doing. You will be putting a lot of hours into your business especially in the first few years, so having the support of your family is very important. George is CEO of the Bathroom Werx Group. A CPA by profession, George began as a franchisee in 1986 after a career in merchant banking and finance. He then became the franchisor in 1988 and began franchising in 1990. George is one of Australia’s leading exponents of service franchising and is the Past Chairman of the Franchise Council of Australia. Bathroom Werx renovates over 200 bathrooms every month around Australia for their customers. Contact George at: Email: george.yammouni@ Web:

100 Business Franchise Australia and New Zealand

book review

Profitable Partnerships By Greg Nathan

ISBN: 0 646 40271 4 Available in Hardcover from $29.95

of being a successful multi-unit franchisee and franchisor executive, with his deep knowledge of psychology and relationships gained in his work as a corporate psychologist over the last 20 years.

Profitable Partnerships by Greg Nathan has undoubtedly become the roadmap for both franchisees and franchisors on their journey to franchising success.

The book covers topics as diverse as dealing with the ‘franchisee from hell’ (Nathan knows because he was one!); how franchising is like marriage; avoiding the common but tricky problem of the ‘friendship trap’; and navigating the challenges of the six ‘E-factor’ stages that franchisees move through over time.

First published in 2000 and now in its 8th print run, over 40,000 copies have been sold worldwide.

These issues are brought to life through many real and often amusing stories and anecdotes.

Its popularity is due to Nathan’s unique ability to combine his practical experience

With chapters containing specific advice on important issues such as maximizing

Available in eBook from $13.15

the value of field visits, succeeding through change, and developing high performance franchisees; the book is a concise yet powerful guide to the most important issues both franchisees and franchisors need to keep in mind as they seek business success together.

For franchise opportunities please call Neil 0409 161516 or email Business Franchise Australia and New Zealand 101

fr anch ise e x p o 2012

Franchising & Business Opportunities Expo A world of opportunities!


he biggest event on the Australian business opportunities calendar is happening again: The Franchising & Business Opportunities Expo 2012 is set to be bigger and better than ever with more exhibitors, more insightful speakers and more opportunities! The 2012 shows, which take place on 23 – 25 March in Sydney, 26 – 27 May in Perth, 21 – 22 July in Brisbane and 17 – 19 August in Melbourne, will feature representatives from a huge cross section of Australian franchise and business systems with investment levels ranging from under $10,000 to over $500,000. Group Exhibition Director Gaye Murray said the Expo was a must attend event for anyone considering becoming their own boss. “From expert advice, opportunities to meet face-to-face with franchisors and speak with successful franchisees plus all of the great seminars and our Franchise Advice Centre, The 2012 Franchising & Business Opportunities Expo will help turn your ambition into action,” she said.

Meet Leading Franchisees and Franchisors The Franchising & Business Opportunities Expo brings together the widest range of franchise systems and businesses for sale of any event in Australia, allowing you to personally compare each system and find the perfect business opportunity for you. Take a closer look at Australia’s fastest growing and most recognised brands from food and beverage, health and fitness through to maintenance and business services. At the Sydney Expo you’ll be able to speak directly with leading franchisors including McDonalds, Oporto, Grill’d, Total Tools, Senior Helpers, Jim’s Test & Tag, Plus Fitness 24/7, Healthy Habits, The Cheesecake Shop and many more.

Franchising Seminar Theatre Attend a range of free information rich seminars designed to provide essential knowledge to people in the early stages of their franchising journey. Hear the stories behind previous winners of FCA Excellence in Franchising Awards including Boost Juice, PoolWerx and Coco Cubano at the Sydney expo. “The primary aim of our Franchising Seminar Theatres is to give attendees an inside look at the business journeys of some of Australia’s leading franchisors and entrepreneurs.”

Franchisee Success Club Seminars Ever wondered how successful franchisees found their perfect franchise system? The Franchisee Success Club Seminars are a brand new initiative for the 2012 Expos where successful franchisees from different systems will discuss their journeys and reasons behind selecting their chosen businesses. The forum will provide unparalleled insight from franchisees that have had great success and established strong, multi-unit franchise businesses. “What is fantastic about the Franchisee Success Club initiative is that it will also provide a forum for prospective franchisees to ask the tough questions direct to franchisees, without input from the franchisor themselves.”

available for consultation along with bankers with in-depth knowledge of franchise systems to offer advice on borrowing capacity and likely return on investment.

FCA Presentation To round out the insightful seminars, this year the Expos will feature an informative presentation from the Franchise Council of Australia. This session will provide a unique opportunity to find out more about the potential benefits of owning a franchise business as well as practical advice on how to select a system that is right for you and the types of questions you should be asking franchisors. “Franchising has a much stronger success rate than non-franchised business, so the FCA presentation will be an excellent opportunity for attendees to get a deeper understanding of what makes franchising successful and what they should be looking for when purchasing their own franchised business.” For more information and to pre-register for free entry simply visit


23 – 25 March 2012


26 – 27 May 2012


Franchisee Advice Centre

21 – 22 July 2012

Discuss your potential franchise opportunity and have your financial and legal questions answered by specialist bankers and lawyers at the Franchise Advice Centre.

17 – 19 August 2012

Lawyers specialising in franchising will be

102 Business Franchise Australia and New Zealand









Compare your franchise shortlist against the widest range of franchise systems, including successful brands such as McDonalds, Grill’d, Jim’s Tag & Test, Plus Fitness 24/7 and many more. And with insider tips, expert advice on generating extra income and how to make that career shift, the 2012 Franchising & Business Opportunities Expo will help turn your ambition into action. ENDORSED BY

Register online and


SAVE $15

enter code BF at

h ot to pics

Jason Gehrke shares with us some hot topics in franchising. Jason Gehrke, Director, Franchise Advisory Centre.

Behind the

headlines SA Deputy Small Business Commissioner appointment questioned The South Australian government has announced that the author of its Small Business Commissioner legislation has been appointed to the role of Deputy Small Business Commissioner. SA Business Minister, Tom Koutsantonis, announced that University of New South Wales academic Frank Zumbo, who will remain based in Sydney, has been appointed to the part-time deputy role, and will stand in as South Australiaâ&#x20AC;&#x2122;s acting Small Business Commissioner until a full-time appointment has been made. The announcement has drawn a sharp response from the SA state opposition, who claim that due process was not followed in the appointment, and has been joined in its protest by the Franchise Council of Australia. Zumbo has previously been involved in drafting private members bills presented in the South Australian and Western Australian State Parliaments, which have either lapsed or been voted down, and is an outspoken critic of the Franchising Code of Conduct and its enforcement by the Australian Competition and Consumer Commission.

Refund Home Loans under offer Refund Home Loans, which was placed into administration late last year owing more than 100 creditors approximately $10 million, has received three purchase offers, according to the companyâ&#x20AC;&#x2122;s administrators. The company was valued at up to $50 million prior to its collapse, but is expected to sell for a fraction of this amount.

Urban Burger sale negotiations underway Negotiations for the sale of food chain Urban Burger were underway last year prior to owner and former Olympic basketball player Shane Heal declaring bankruptcy, according to a media report. Heal declared bankruptcy on December 23, and at the time owned the Australian franchise rights for Urban Burger, as well as up to 12 food outlets across several major food brands.

Strathfield emerges from second administration in three years Embattled mobile phone and car audio retail franchise Strathfield has emerged from insolvency for the second time in less than three years after a deed of company arrangement was executed last month

104 Business Franchise Australia and New Zealand


following agreement from a major creditor to contribute $650,000 in funding to the struggling company. The listed company sank into insolvency mid last year after the company predicted losses of $1 million, and its shares were suspended after falling to less than one tenth of one cent each. The company was previously placed in administration in January 2009 with a retail network of 62 stores (some franchised) and owing $37 million but emerged several months later with ambitions of adding a further 60 stores to the network primarily via franchising. At the time of its most recent administration, Strathfield had shrunk to 30 locations in Queensland, New South Wales and Victoria. Approximately 20 outlets are now believed to be operating.

Pandora reduces jewellery reseller numbers to grow franchise Jewellery retailer Pandora Australia has announced it will end its relationship with 100 independent jewellery retailers in order to improve control of the presentation of its products by concentrating on developing its own franchised store network.





SAFE START UP WITH ONGOING BENEFITS 8 Weeks Paid Training @ $1000 p/w Ongoing training and support Work Availability Guarantee Oversupply of work Strong Brand Presence Extensive Product Range Work anywhere or any time Excellent Income & Lifestyle

For Further Information


131 546



Mason Sier Turnbull

485 Papanui Road, Christchurch P +64 3 352 2293 F +64 3 352 2274 Contact Mark Sherry or Alan Prescott E

315 Ferntree Gully Road, Mount Waverley VIC 3149

If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help. Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for. Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements - Terms of trade - Dispute resolution We are members of the Franchise Association of New Zealand

silver chef

P 03 8540 0200 F 03 8540 0202 Contacts Raynia Theodore, Principal / John Sier, Principal E MST is one of Australia’s leading franchising law firms. Our lawyers provide solutions and advice on all franchising-related matters. Our clients include franchisors, franchisees and suppliers to the franchising sector. Our expertise and experience cover all domestic and international franchising legal issues and our network of international affiliations allows team members to stay in touch with global franchising trends and developments. Our experienced team has acted for many new and emerging franchise systems, including some of the best-known names in Australian franchising. We also maintain solid working relationships with other skilled professional advisers in the franchising sector, allowing us to provide advice and services beyond the scope of most law firms.

Wisewould Mahony Lawyers

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E Lawyers in love….with Franchising 14 Finchley Street, Milton QLD 4064 P 1800 049 743 F 1800 884 431 Contacts James Scurr E

Silver Chef has been helping franchisors and franchisees to fund their equipment needs for over two decades. Silver Chef’s Rent. Try. Buy.® solution offers a simple 12 month term so that you have the flexibility to: • Purchase the equipment and enjoy a 75% rental rebate. • Return equipment if you don’t need it anymore. • Keep renting and we will continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. And if you are part of an Accredited Franchise, you will enjoy even greater benefits such as reduced rental bonds, rental discounts and preapproved funding for all franchisees. Silver Chef is the 2011 Franchise Council of Australia Supplier of the Year.

106 Business Franchise Australia and New Zealand

25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees









BMMA, FCA, Healthguard

Startup package $144,000


130 Aus


$49,900 plus GST

$250,000 + equipment leasing + monthly franchise fee of $900

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: Website:





$43,500 + GST + Vehicle

AUSTVENDING PTY LTD 261 Churchill Road, Prospect SA 5082 Ph: 1300 769 967 Fax: 1300 883 989 Email: Website:





$35,000 + GST




$49,900 + GST

$250,000 + GST





FROM $127,700 + GST




$40,000 Plus GST

$250,000 - $400,000

CLEAN GREEN STRATA Unit 9/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: Webiste:




$40,000 $60,000

$40,000 - $60,000

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 E mail: Website:






ESPRESSO ESSENTIAL 32 Hutchinson Street, Burleigh QLD 4220 Ph: 07 5507 5111 Fax: 07 5522 0679 Email: Website:




$99,000 +

$99,000 +

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: Website:




From $25K+GST


FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website:


650+ AUS




FERNWOOD FITNESS Level 1, 475 Flinders Lane, Melbourne 3000 Ph: 03 9630 8810 Fax: 03 9630 8830 Email:










$52,990 Incl. franchise fee, new Ute & setup costs









$50,000 + gst

$10,000 - $15,000 + gst start up costs




Included in Purchase Price

From $50,000 + GST












30 AU / 6 NZ


$15,000 + GST

$79,900 + GST

LITTLE KICKERS PO Box 242 Ourimbah NSW 2258 Ph: 02 4326 1997 Email: Website:


125 approx.


$15,000 $20,000


LOLLYPOTZ 66 Maryborough Street Fyshwick Ph: 1300 565 597 Fax: 02 6280 9705 Email: Website:





$70,000 - $100,000

MAGNETITE (AUSTALIA) PTY LTD 142A Victoria Road Marrickville NSW 2046 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: Website:




From $30,000






$300,000 - $400,000


270 +


$45,000 + GST

$380,000 - $450,000 + GST


130 (AUS & International)


$37,400 (exc GST)

$47,000 (exc GST)

ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: Website:






OVENU PO Box 698, Willetton WA 6955 Ph: 1300 OVEN 2 (1300 683 682) Email: Website:




$39,000 plus GST


OZIFIT Suite 9, Tower Place Wodonga VIC Ph: 0416 651529 Email: Website:






PLUS FITNESS 24/7 Suite 8 / Shop 10 / Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: Website:









$45,000 INC. GST

$93,950 INC. GST






AMAZING CLEAN 5/13 Kerryl Street Kunda Park QLD 4556 Ph: 07 5430 2950 Fax: 07 5456 2874 Email: Website: ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Ph: 1300 766 202 Fax: 02 9415 5399 Email: Website:

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: Website: CAFE 2 U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: Website: CHICKEN TREAT 1 Whipple Street, Balcatta WA 6025 Ph: 08 9240 9777 Fax: 08 9240 6110 Email: Website:

FROGS HOUSE WASHING PTY LTD PO Box 992, Tewantin QLD 4565 Ph: 1300 363 564 Mobile: 0412 156 940 Fax: 07 5485 0593 Email: Website: GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: Website: HIRE A TRADESMAN PO Box 530 Elsternwick VIC 3185 Ph: 1300 79 HIRE (4473) Fax: 03 8456 6275 Email: Website: JIM’S FENCING PO Box 686 Mount Martha VIC 3934 Ph: 131 546 Email: Website: LATTOUF HAIR & DAY SPA Lattouf HQ, Level 2 / 191 Oxford Street Darlinghurst NSW 2010 Ph: 1300 36 37 37 Fax: 02 9331 8921 Email: Website: LAVA CARTS PTY LTD PO Box 5268, Mackay QLD 4741 Ph: 0458 202 649 Email: Website: LEADERSHIP MANAGEMENT AUSTRALASIA 1400 Malvern Road Glen Iris VIC 3146 Ph: 03 9822 1301 Fax: 03 9824 7154 Email: Website:

MöVENPICK ICE CREAM 254-294 Wellington Road Mulgrave VIC 3170 Ph: 03 9565 7688 Fax: 03 9565 7928 Email: Website: NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: Website: NANOTEK CAR CLEANING Ph: 1800 626 683 Website:

POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: Website: PROCAL DAIRIES PTY LTD 183-187 Northbourne Road Campbellfield Ph: 1300 776 225 Fax: 1300 784 500 Email: Website:

Business Franchise Australia and New Zealand 107

















RELIANCE ROOF RESTORATION 3/6 Trade Street Ormiston QLD 4160 Ph: 1300 300 748 Fax: 07 3286 3977 Email: Website:




$47,000 + GST

$47,000 + GST

RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Ph: 0420 908 066 Fax: 08 9200 5672 Email: Website:



Institute of Engineers

$45,000 + GST

$45,000 + GST

RP VENDING SYSTEMS Unit 6/1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: Website:






SAFETYQUIP (AUSTRALIA) PTY LTD PO Box 1332 Noosa Heads QLD 4567 Ph: 07 5455 3822 Fax: 07 5455 3616 Email: Website:



National Safety Council of Australia

$59,850 plus GST

up to $350,000 (incl. of franchise fee)



FCA Membership

$50,000 Plus GST

$360,000 - $430,000 Plus GST (Food Court Model)









$40K plus GST

$450K-$550K inc. Equip. Leasing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: Website:





$37,000 with Snap-on finance

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: Website:



Franchise Council of Australia






$20,000 (Licence Only)

75 P/W



Franchise Council $150k to $800k of Australia


STARSHOTS PHOTOGRAPHY Level 1, 113-115 Oxford St, Darlinghurst NSW 2010 Ph: 02 9332 3600 Fax: 02 9332 3661 Email: Website:





$70,000 - $150,000

STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: Website:




From $20,000

From $30,000

SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: Website:




$45,000 + GST

$300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: Website:



Restaurant Catering Victoria






From $100,000

From $200,000





$250,000 - $350,000

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: Website:




$59,500 + GST

$59,500 + GST

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: Website:




$59,500 + GST

$59,500 + gst




Upon Application

Upon Application

TOTAL TOOLS 19 Grimes Court Derrimut VIC 3030 Ph: 03 9394 4300 Fax: 03 9394 1699 Email: Website:





$800K - $1MIL

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1652 Fax: 03 9413 1401 Email: Website:


260+ outlets Australia wide


$145,000 + GST

$400,000 upwards

V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: Website:






V.I.P. HOME SERVICES NEW ZEALAND 2/34 Cavendish Drive, Manukau 2041 Ph: 09 263 0544 or 0800 84 74 96 Fax: 09 263 0944 Email: Website:




$15,000 + GST

$20,000 + EQUIPMENT + GST

READ AND EXCEED PTY LTD 2 Flagstaff Street, Engadine NSW 2233 Ph: 02 9520 1568 Email: Website: RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: Website:

SALSA’S FRESH MEX GILL Level 1, Tower 2 Chadstone Place, 1431 Dandenong Road, Chadstone VIC 3148 Ph: 03 9508 4417 Fax: 03 9508 4499 Email: Website: SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: Website: SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: Website:

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: Website: STAR MART - CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: Website:

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: Website: TELSTRA CORP LIMITED, Telstra Licensed Store Program Email: Website:

TILE MART (VIC) PTY LTD 502/506 Geelong Road Tottenham VIC 3012 Ph: 03 9325 3000 Fax: 03 9314 2987 Email: Website:

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: Website: YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: Website:

108 Business Franchise Australia and New Zealand





$50K AUD +GST, $50K NZD +GST $50,000


as upholstery and mattress cleaning!

Amazing Clean is Australia’s No. 1 Blind & Curtain cleaning and repair company. With an affordable startup, no experience needed and a paid intensive four week training period – you could be up and running your own business in no time.

Key features of franchisee benefits: • A large territory in which to find, impress and retain your customers • High profits with very low overheads and fixed fees • Extensive training provided with continuing support • Very little competition in the marketplace • Joining a company with 15 years’ experience

Become part of a national franchise group which has been operating for 15 years. Amazing clean utilises ultrasonic cleaning techniques to provide state of the art cleaning for all your customers. As a franchisee, you can also offer repair and replacement services, as well

anytime fitness Anytime Fitness is a 24-hour fitness club franchise with 1,800 clubs worldwide, including 130 in Australia and over 300 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 350 clubs within the next five years. Franchisees have access to an internationally-proven

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Austvending Austvending specialises in establishing new vending machine businesses for individuals. Austvending has over 12 years experience and over 500 clients across Australia and New Zealand. We go beyond the sale of vending machines by providing you with all vending machine locations, deliveries and installation and local training.

Phone Glenn McMahon on 1800 816 618 or send an email to or visit

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours. The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: or 1300 766 202

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS have just won the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit

businesses and to provide service beyond what is expected and to help make your vending business profitable, enjoyable and prosperous. Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. Our business models are successfully operated in all capital cities and in regional centres. Our investment options start at $35,000 + GST.

Austvending’s mission is to offer the finest vending equipment available, to establish successful vending

Contact: Luis Nevares on 1300 769 967 or


If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market.

Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit

Business Franchise Australia and New Zealand 109

A-Z FRANCHISE DIRECTORY CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 180 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Chicken treat Chicken Treat is a proudly Australian owned and operated quick service restaurant brand that has built an enviable reputation over more than three decades. With close to 100 stores across Australia and a focus on expanding the Queensland and Tasmania markets there has never been a better time to join this rapidly expanding group.

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact John Stanton - Sales and Franchising Manager on 1300 Cafe2U (1300 223 328) or

of Two flavours of Chicken. Famous for our Chips and an impressive range of Burgers, Sides and Desserts it’s the flavour inside that makes it a Chicken Treat. As a wholly owned subsidiary of the QSRH group, our franchisees benefit from the significant buying power, reduced cost of goods, marketing systems and advertising reach that QSRH’s substantial resources can provide.

With our uniquely flavoured, 12 hour marinated, (secretly seasoned), slow cooked, Rotisserie Chicken and lightly spiced, Country Style Fried Chicken we occupy a unique position in the QSR industry, laying claim to being the Home

If you are Passionate about customer service, motivated by the challenge of running your own restaurant and not afraid of hard work , why not give Neil a call on 0409 161516 or visit

clean green strata

• Relatively low entry costs • Potential to earn above average returns for the cleaning & gardening industry • Build an asset that can be sold, rather than just earning an income What are you buying into? • Exclusivity to properties in an area • Complete vehicle fit out • 5 year franchise agreement with 5 year option to renew • The opportunity to purchase work at huge discount to market value • Training - 4 week initial with regular training sessions • Proven marketing expertise

Strata Cleaning and Strata Garden Maintenance Franchises

Why Clean Green Strata? • We are the first & only specialized strata cleaning franchise in NSW • We are also the first & only specialized strata garden maintenance franchise in NSW • We only clean & garden on the common areas on blocks of units • 19+ years of experience in the Strata industry • Administration is made easy with first class systems

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only. The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees

espresso essential Since 2001, Essential Brands Group (EBG) has grown from a small start up to an International Brand that now serves over 26 Million drinks per year through it’s Espresso Essential and Essential Slush systems. With more than 11,417 systems now sold via their sales and Franchisee network, EBG has decided to open the doors of opportunity again as they expand into even more regional and metro areas.

110 Business Franchise Australia and New Zealand

have young school children and find the flexible hours of the work suitable to their family needs. We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future. For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at

Qualified applicants can expect world class products from a support structure at both a local and national level that is setting new standards in training and excellence for Franchisees. With the right blend of systems and procedures mixed with the freedom to express individual personalities in a supportive, fun and profitable working environment – you can expect a franchise experience in line with the quality of the exclusive products we supply. For more information call 1300 304 151.

FASTWAY COURIERS AUSTRALIA Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

• A well known and trusted brand • No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 1300 FASTWAY, or visit us at *Conditions apply

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your or



• A well known and trusted brand • No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4 FASTWAY, or visit is at

Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

FERNWOOD fitness Fernwood Women’s Health Clubs is a dominant player in the women’s-only fitness in Australia. It owes its success to the quality of the franchisees who work hard in partnership with Fernwood to make a difference in the lives of women. Our franchise system has been built from the ground up and developed over many years. The system is focused on providing our Franchise partners with the necessary tools, advice and support they need to grow their businesses. Key strengths & benefits • National brand awareness

FROGS HOUSE WASHING Friendly, Reliable, Old Fashioned, Good Service. Frogs have been operating since 1996 and regarded as market leaders in Exterior House Washing and High Pressure Cleaning. Frogs is a well-established company with a strong recognised brand name. Large domestic database with continuous repeat business, highly recommended and demanding in the real estate market. Established in New South Wales, Victoria and penetrating in Queensland Sunshine Coast. Family owned and run business with in-house call centre, marketing, advertising and leads supplied. Frogs are looking for dedicated

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to AUSTRALIA AND NEW ZEALAND

*Conditions apply

• Well established & proven system for over 20 years • Innovated & creative marketing initiatives • Professional & friendly ongoing support from NSO • Stream line structured induction 3 week training program • Multiple streams of income These key strengths combined with honouring our core values and utilizing the Fernwood tools, knowledge and model assists new franchisees to build a successful business. For franchising enquiries visit our website

franchisees who enjoy working out doors in the fresh air and the benefit of controlling your own business in this satisfying and never ending cleaning business. Fully equipped Ute and comprehensive four weeks training is included in a very affordable package. No flat fee to be stuck with, pay a percentage for all work completed only. Big-ticket items. A master franchise investor wanted with franchise experience to control all Eastern and Western Territories in NSW. Contact Len Calvi (Manager) 1300 363 564 or email or visit

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A-Z FRANCHISE DIRECTORY GELATISSIMO PTY LTD Australia’s largest gelato franchise presents a unique concept; with over 20 years of product development, customer satisfaction and a brand that embodies style and sophistication creating the feel for all things Italian… Creating a retailing point of difference using a system that is simple to run, Gelatissimo has an enviable performance record, with an average store turnover of $776,000* and comparative store sales growth has averaged a positive 8.29%* over the last two years.

As part of its commitment to franchisees, Gelatissimo charges a flat royalty fee instead of a percentage of sales, provides full training, ongoing support from its operations and marketing team, brand building and local store marketing. Gelatissimo is recruiting franchisees who share our enthusiasm for delivering great products and excellent customer service. Contact: Karen Pollard on 02 8845 0100 or Email: Website:

hire a tradesman

you understand trade-related work? Call us now.

Hire A Tradesman first offered franchise opportunities in June 2011. With only 22 territories left in Melbourne and surrounds – including St Kilda, Frankston, Mornington Peninsula, Melbourne Central and Geelong - these highly sought after opportunities won’t last.

We’ve already built a successful name, so buying a Hire A Tradesman franchise has immediate benefits. Our finely-tuned systems, marketing and operations manuals will help you make money from day 1. With a minimal initial outlay, the ROI is excellent.

Do you want to work from home, have great work/life balance AND own a well-respected business? Are you prepared to work hard, be a good manager, offer first-class service, and reap the financial rewards? Do

Call 1300 79 HIRE (4473); email: info@ or visit our website – - for more information. “If you are looking for good quality local tradespeople, let us send them to you”

Jim’s Fencing

• Work availability GUARANTEE

Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 180 franchise and subcontractors building fences every day of the week. Due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers. Some of the benefits of joining our Jim’s Fencing team are; • Weeks paid for training @ $1000 inclusive p/w • 3 month bookkeeping assistance package

• Ongoing support and personal mentoring

Lattouf Hair & Day Spa Want a glamorous Career? Join an award winning group with the added benefit of enjoying your own spa services whenever you want. Be part of one of the largest Hair & Day Spa groups in Australia. Lattouf Hair & Day Spa know all about pampering – from the top of your roots to the tips of your toes, their syndicated salon and day spa’s are the perfect place to be polished and primped. • Low start up costs • Proven business model • Ongoing support and training • Be part of fashion shows, photo shoots and the latest trends.

• Strong brand recognition • Over supply of work • And much, much more If you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JIM’S Fencing. For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: or call us on 131-546.

• Established franchises available for a number of locations around Australia. • No industry experience required. “Our mission at Lattouf is to provide a world class spa and salon experience through following the philosophy of giving, nurturing and educating our guests in all aspects of hair, beauty and body care. Throughout our multiple locations, our spas strive to embrace the importance of wellbeing and harmony, not only within ourselves but also the environment that surrounds us”. For more information please contact us: Phone: 1300 36 37 37 Email: Web:

LAVA CARTS Warming to the idea of joining Australia’s hottest new coffee franchise?

Kiosk and Shop fitouts from $189 000 + GST \

This is your chance to become part of a emerging national player and benefit from fantastic low level entry fee’s.

Comprehensive and Correct Barista training package – Made Easy.

Lava Carts offers coffee with substance, leading the way in taste quality and freshness.

Opportunities are erupting now! Consider our difference and check us out –

Lava Carts takes enormous pride in commitment to core products including: coffee, teas, frappes and freshly made locally sourced accompanyments. or email for obligation free info pack!

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No Marketing levy and flat fee royalty.

Leadership Management Australasia (LMA) Leadership Management Australasia (LMA) is Australasia’s leading training and people development organisation. Our success is built upon a proven business model in a growing market that spends in excess of $ 3.5 BILLION DOLLARS on people development. Our license system offers a high margin B2B opportunity and the benefits of a 5 day per week lifestyle. It is focused on providing our License partners with industry leading resources, systems and processes under the umbrella of National and Global support structures. Here’s some highlights

• 40 years + International brand awareness • Industry leading accredited suite of development programs and solutions • Exceptional structured induction & training • Sales & Marketing systems support • Web based operations & communication systems • Full resources available – you’re free to grow your business For available opportunities in Australia & New Zealand please contact James Archer on AU: 1800 333 270 NZ: 0800 333 270 or email: Visit us at:

little kickers

125 franchisees operating successfully across 4 continents.

Have fun whilst becoming part of a global success story! Little Kickers is the premium provider of football (soccer) skills classes for children aged 18 months – 7th birthday. Over 12,000 children a week are currently enjoying the Little Kickers experience! The fun-filled program was developed by qualified football coaches, preschool teachers and child health specialists. As a result, rather than focusing purely on football, our classes are tailored to incorporate a number of early learning goals whilst reflecting our unique “Play not Push” commitment. Since launching in 2002, Little Kickers has become one of the world’s leading preschool sporting franchises with over

All Little Kickers franchisees are provided with extensive training, ongoing support and world class business infrastructure as part of a proven franchise model. With territories priced from $15,000, we offer a fresh start and a dynamic, exciting and rewarding career. If the opportunity to make a REAL difference to children’s lives appeals, and you are after a REAL work/life balance, contact the Little Kickers team now! For franchise enquiries email Website:

lollypotz Lollypotz is a chocolate bouquet company which specialists in corporate and internet gifts.

Metropolitan and Regional franchises are available in each State.

Offering same day delivery around Australia to via its internet, retail and corporate connections. Lollypotz offers at home businesses as well as shopfronts.

Excellent, state of the art technology assists every franchise owner with the management and running of their business.

With 35 Franchises in Australia and 3 in New Zealand this is a very exciting opportunity.

Contact or 1300 565 597 for further information.


home owners today. Magnetite is a boutique franchise operation specializing in double glazing existing windows. Our system delivers all the benefits of double glazing without the cost and mess of replacement windows. Magnetite is the Solution for Comfortable Living.

Your Window of Opportunity Energy prices are soaring and the government is mandating energy audits on new and existing buildings. Now is the perfect time to do your part for a sustainable future and capitalize on the market drivers for greener homes! Windows give us light and views and contribute to a healthy indoor environment but they are often the weakest link in a home’s energy and acoustic performance. Noise and energy are the two most prominent issues plaguing

Mövenpick MöVENPICK Ice Cream is a premium ice cream first developed in Switzerland more than 40 years ago. This delicious ice cream owes its inspiration to a group of visionary Swiss chefs who wanted to create a gastronomic dessert experience for their diners. Creating the rich, irresistible flavour of MöVENPICK, the brand was so popular and the company so strong, it is now available in 38 countries worldwide. MöVENPICK made its debut in franchising in Australia in

Our team of franchisees has been providing comfort and value to our clients for over 13 years in Australia and three years in New Zealand. Our products are independently tested and well recognized in the window and home improvement industry. Check us out today at

2008 and has gained tremendous momentum. If you are looking to buy a franchise, buy the best MöVENPICK offers superior franchise opportunities with a superior product – ice cream made in Switzerland and delivered direct to your boutique. Supported by a multinational food business, MöVENPICK Ice Cream knows how to run a business and sustain the taste of time. Start your new career today by calling MöVENPICK at 03 9565 7688 or email Renato Maiale at

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A-Z FRANCHISE DIRECTORY NANDO’S Nando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans. Enjoy the benefits of being part of a highly successful and recognised International brand operating in over 30 countries. Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

NANOTEK – mobile car cleaning Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office… This is Nanotek! Nanotok is a mobile car washing, cleaning, and detailing service which uses exclusive polymer nanotechnology. The liquid polymer encapsulates, lifts and removes dirt without scratching– it also leaves a protective coating that lasts up to 6 weeks. The entire

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising Council of Australia. Opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas. For more information call 03 9385 0777, email or visit us online at

Nanotek car cleaning process is eco-friendly doesn’t require water which means that the Nanotek service can be done anywhere – in a car park, on the street or even on the showroom floor. Building on 8 years of global success, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit or call 1800 nanotek (626 683).

OrderMate POS

Our nationwide network enables us to rollout, service and support large scale projects.

OrderMate is the complete multisite franchise POS solution.

Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617.

OrderMate was established in 2001 to service the food and beverage pos market. Its success relies upon its uniqueness from the competition which is often generic and off the shelf. Easy to use front of house interface, whilst still giving you the powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time. We have a proven track record of delivering a return on investment within 12 months.

ovenu Ovenu the professional oven cleaning and detailing service. Established in 1994, Ovenu is the largest oven cleaning and detailing franchise in the world. Using biodegradable, non caustic odour free products, developed exclusively for Ovenu, our system will return any oven back to showroom condition.

OZIFIT 24 HOUR / KEYLESS ENTRY You’ve seen the other ladies only fitness center, they are hydraulic circuit or free weight machines and that’s all. OZIFIT gym is very different; we are a real gym with real classes.

Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979

Franchisees receive full training, back up and support. Generous territories are available in prime locations across Australia. If you are looking for a highly profitable, low entry cost business that delivers great rewards and job satisfaction with the flexibility of being your own boss call us now on 1300 OVENU 2 (that’s 1300 683 682 ) or email or visit our website

Owning and running a health club doesn’t feel like a job, it is fun and rewarding to know that you are inspiring women to achieve their goals and improve their lives.

Variety of cardiovascular machines and weight training equipment.

If you’re looking for a business where you can have fun and a life while helping empower women, this is the franchise for you and the women in your community have been waiting for.

Years of experience OZIFIT team has designed Ozifit for Women with you, the franchise owner, in mind!

Compared to other ladies fitness franchises, our gym’s are simple to operate fewer employees. Contact

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plus fitness 24/7 The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 15yrs in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $229k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are

assured that your franchise will be success. A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none. With 28 gyms open and a further 24 territories sold, Plus Fitness has a clear goal of establishing over 75 gyms across Australia by the end of 2012. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on

Procal Dairies Procal Dairies franchisees distribute our quality range of milk, cream & yoghurts to a wide range of customers in Sydney and Melbourne including restaurants, clubs, hotels and many leading cafes. As a Procal franchisee you need to enjoy dealing with business owners as well as enjoying early starts and finishes.

Procal Dairies does not charge franchisees any on going royalties or commissions. Some come and join one of Australia’s fastest growing privately owned dairies.


• Excellent support and ongoing training

Rapid, Realistic, Reading Results

• Opportunity to appoint Sub-Contractors to deliver the program.

We provide excellence in reading tuition for children and adults. Invest in a Read and Exceed franchise and leave the stresses of classroom teaching behind and still have a rewarding teaching career. Help the one in five students who struggle with reading. • Enjoy a great work/life balance • Proven results in 12 lessons • Low entry fee with great potential to build the business

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

For further information Phone 1300 776 225 or email or visit us at

• Money Back Guarantee Our Mission: To establish a network of professional Franchisees and Sub-Contractors who can remedy reading problems or enhance the skills of average readers in a limited time frame. Contact Catherine McLennan (Franchisor) for more information on 02 9520 1568 or visit

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: Phone: 03 9582 8716

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A-Z FRANCHISE DIRECTORY Reliance Roof Restoration Make $2,000 - $3,000 per week (income guarantee of $75K in your first year!) working outdoors in a roof cleaning and painting franchise. Comprehensive training and amazing support and coaching means that almost anyone can be successful in this business. This is a growth industry and largely recession-proof. In fact, Reliance has grown 40% in the past 2 years... in a so-called economic down-turn! Reliance is a long established company with an

RESICERT PROPERTY INSPECTIONS Resicert is a rapidly expanding property inspection business with established licensed operators operating in WA, VIC, ACT & NSW. A truly paperless business that deals with property. It is also a business where you can work from home & spend more time with your family. We are currently looking for licensees in WA, NSW & VIC to assist with our expansion. Benefits for Resicert licensees are: • Earning potential between $120,000 to $250,000 • Run your own schedule • Very little overheads – phone car, internet – that’s it

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity.

SafetyQuip Why not join one of the fastest growing franchises in Australia? SafetyQuip, a distributor of workplace safety products, such as PPE (personal protective equipment), site safety products, workwear, footwear, and protective clothing, was named to the BRW Fast Franchise list in both 2010 and 2011. With Australian businesses spending $2billion+ annually on workplace safety products and services,

SALSA’S FRESH MEX GRILL Now is your chance to become part of Salsa’s Fresh Mex Grill and the Mexican food revolution. Joining Salsa’s Fresh Mex Grill makes you part of the largest fresh Mexican food franchise in Australia. It’s the brand that’s cooking up fast, delicious Mexican food people can’t get enough off. Salsa’s has been so successful they sold over 3.5 Million burrito’s in 2011 alone! Janine’s vision is to establish 90 to 100 Salsa’s Fresh Mex Grill’s over the next 5 years. With 29 locations now open across

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outstanding reputation for unrivalled customer service, as well as being recognized as pioneers in their industry for their innovative marketing and unique operating systems. They are looking for motivated entrepreneurial people that are hungry for an exciting business opportunity where you can make great money, enjoy the freedom of being your own boss, and still have quality of life. Call Reliance Roof Restoration on 1300 300 748, or email for a FREE info pack.

• No leasing of premises • No stock • No staff required • Sales and marketing systems support • Your licensee is a sellable asset • Exclusive territory • Ideal business for those who love property • Ideal business for those with former trade backgrounds or property experience Property inspectors are in high demand now in areas of VIC, NSW & WA.

For further information please contact Jake Wilson on 0416 531 736 or visit

Our long established wholesale partners Smiths, Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with great profits margins on stocked products that are nationally advertised and in demand. Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all its operators. For further information call 1800 066 112 or visit

SafetyQuip franchisees are ideally positioned to tap into that growing market. Multiple sales channels and broad customer appeal provide a solid base for developing a business with multi-million dollar turnover potential plus the added benefit of solid capital gain. At the same time our B2B model and 5-day work week allows franchisees to enjoy their weekends and public holidays. Find out more. Request a free, no-obligation information pack from Lionel Hedt on 0448 545 539 or

Australia and plans to have 90 to 100 locations up and running in the next five years, it’s easy to understand why people want to join Salsa’s Fresh Mex Grill!! Now is your chance to join Australia’s most successful franchising company - Retail Zoo. With the same proven growth platform, systems and structures that saw Boost Juice meteoric rise to over 185 locations across Australia and now in 16 countries around the world, you can invest in a Salsa’s Fresh Mex Grill franchise with confidence. Contact the Salsa’s franchising team on 03 9508 4417 or email

Sleepy’s Rest assured you are making the right business decision? Sleepy’s have become a major force in mattress retailing in Australia with 38 stores nationally and growing. Sleepy’s The Mattress Experts offers its franchisees high quality in house training, national marketing programs and full support from the management team to help you become a Mattress Expert and grow your business.

SNAP fitness In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

SNAP-ON TOOLS Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins, you can become part of the Sleepy’s Team and realise the rewards. If you would like further details on how you can transition into business ownership with Sleepys, please contact Gavin Croft Phone: 07 3895 4100 Email: Website:

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email:

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available. For more information call 1800 762 766 or

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,300 per week. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to or contact Alistair Browne at

• Learn a range of new lifelong trades. • Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website:

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A-Z FRANCHISE DIRECTORY sparky a3.pdf 1 7/04/2011 12:22:20 PM

star mart Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and Territory across the country • The Star Mart convenience network consists of over 630 stores nationally • Franchisees operate approximately 85% of Caltex’s retail network

STARSHOTS PHOTOGRAPHY Starshots first opened its doors in 1992 and has now become Australia’s leading franchise portrait photography network with 13 studios stretching down the eastern seaboard from Maroochydore to Melbourne. Operating at the premium end of the portrait market, offering a high-calibre product, Starshots quality and service is confidently backed with a 100% satisfaction guarantee to every client. The studios operate under 2 alternate models (Major Shopping Centre and Stand Alone) as necessary.

STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the

Our world class business model, merchandising and field support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia. A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltex’s exciting franchise opportunity, please visit and click on ‘Franchising at Caltex’.

Franchisees come from diverse backgrounds such as school teachers, marketing managers, small business owners and previous staff members. Knowledge of photography is not essential “People are at the core of our business and we therefore look to like-minded individuals who have the drive to succeed to join up to the Starshots Franchise system”. Len Sandler Managing Director The Franchisor offers assistance and support at every stage and after many years has developed an effective support structure for its franchisees More info: Enquiries: e-mail

franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall.

sumosalad SumoSalad is a great healthy alternative and we are looking for energetic and passionate franchisee? Back in 2003, two young Aussie guys, Luke Baylis and James Miller identified a gap in the fast food market and pioneered the healthy fast food sector in Australia when they opened the first SumoSalad store in Liverpool Street, Sydney. Today, just 8 short years later, SumoSalad has grown to over 90 stores across Australia, New Zealand, Dubai, UK and Singapore.

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

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You’ll find our stores in key CBD and shopping centre locations where our Salad Artists are busy serving up freshly made salads, wraps, rolls, soups and more to over 145,000 hungry customers each week. If you are hungry to become a SumoSalad franchisee, visit our website and select franchising tab or contact Graham Streeter, General Manager Business Development on 0418 870 920 or email

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 35 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email

TELECHOICE The TeleChoice success story started more than 16 years ago. We have now grown to more than 150 locations, and are still growing. Our success is due to having more satisfied franchisees than any other Telco franchise in Australia. In fact, 23 of our franchisees own more than 67 sites.

telstra Looking for something a little different to your standard retail business? Want to run a business that is not just about buying and selling products? Want to be supported by one of Australian’s most recognised brands? If you answered ‘yes’ and you’ve got an appetite for success and a drive to make things happen, then the Telstra Licensed Store (TLS) Program may be just what you are looking for.

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 40 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium

tile mart Since 1984, Tile Mart has become renowned for offering a huge range of floor and wall tiles at great value for money. From the latest stunning range of up market Italian designer tiles, to a huge selection of tiles for everyday use, you will simply be spoilt for choice. We pride ourselves on unbeatable customer service, product and technical knowledge means “you won’t do better than Tile Mart”. We offer package deals with wall and floor

We have existing opportunities and we will be adding new franchises in 2012. If you have the passion for business, and the drive to succeed, we would like you to be a part of our great team. Call our National Franchise Manager on (03) 8699 2555 or visit

At Telstra, it’s about finding the right solutions for our customers whilst delivering excellent customer service. With the backing of Telstra, a complete range of exciting products and services and an experienced marketing and support team at your disposal operating a retail business just got a whole lot easier. The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement. Find out more and register your interest today Email: or visit:

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: Wayne Armstrong - 0411 517 770 (Australia) David Thexton - 0275 093 385 (New Zealand)

combinations to suit all budgets. Our selection process as we say is “Selection Simplicity” to put your customers at ease. We have user friendly selection centres across Victoria and selected regions in Tasmania, NSW, and South Australia. Tile Mart is family owned and managed. Tile Mart staff are well managed and are an integral part of our business. For franchise and licence opportunities send enquires to;

total tools


Welcome to the Total Tools Group

potential franchisees in all areas across Australia.

Being the best means selling the best. Australia’s most trusted tools retailer, Total Tools supplies only quality trade, industrial and commercial tools. So you’ll find we’re specialists in leading brands such as Makita, Hitachi, Sidchrome, Bosch, Stanley, Irwin, Cigweld, Milwaukee, DeWalt and Sutton.

Total Tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. They choose Total Tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

Already a successful national franchise, Total Tools is currently on a growth trajectory. This retail network expansion means Total Tools is presently seeking

For more information see or contact our Franchise Development Manager on (03) 9394 4300 or

Stacked logo

Business Franchise Australia and New Zealand 119

A-Z FRANCHISE DIRECTORY UNITED PETROLEUM Established in 1993, United Petroleum, a proudly Australianowned company, has become one of the largest independent fuel companies in Australia with over 270 Convenience Retail sites operating across every state and territory. United continues to invest heavily in its stores and systems which have earned the trust of the people, and respect of the other major competitors. Franchising at United only started in late 2007 and has gained momentum in the last year. United franchisees enjoy ongoing support in the following areas:

national promotional program • Benefits of a preferred supplier network • Five week induction program and on-going training • Fully maintained fuel ordering & supplier program United is a proud member of the Franchise Council of Australia (FCA) and was recently awarded 2011 Canstar – Most Satisfied Customers (Service Stations)

• Exclusive affiliated partnerships (e.g MYER one program)

Franchising enquiries: National Franchise Manager: Russell Desa Ph: (03) 9413 1594, Mob: 0488 223 022 Fax: (03) 9413 1401 Email:

• Merchandising/Marketing Guidance, support and


V.I.P. Home Services australia

In 2009 and 2010 V.I.P Home Services was ranked number one Best Value Franchise under $50,000 by Financial Review Smart Investor.

• Guaranteed minimum income on Fuel Commissions

VIP was the first company to start gardening franchising in 1979. Today, V.I.P is a professional Home Services franchise with opportunities available in Home Cleaning, Commercial Cleaning, Carpet Cleaning, Window Cleaning and Garden Maintenance. With over 1100 franchises and employing over 500 staff, V.I.P service approximately 44,000 clients on a weekly basis.

V.I.P. HOME SERVICES NEW ZEALAND V.I.P. is a professional home services franchise which provides flexible, multi-serviced businesses. One of the best known franchise systems in New Zealand and winners of the Best Franchise System – Home Services at the Westpac NZ Franchise Awards 2005, 2006 and 2007. Franchisees can work either indoors as part of the Home Cleaning division, or outdoors in the Lawnmowing & Gardening division. V.I.P. offers

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

V.I.P offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work. For further information call V.I.P Home Services on 13 26 13 or visit

exclusive territories with established customers and have provided a lifestyle choice to their franchisees for over 38 years. A V.I.P. franchise is suitable for couples or individuals. Comprehensive training and support is provided, including 4 weeks paid training. In addition V.I.P. are actively seeking regional Master franchisees for both lawn-mowing and home cleaning throughout New Zealand. A proven record of people management and sales experience together with sound work ethics, honesty and integrity are required. For further information, contact Estelle Logan on 09 2630544 or email

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website


world, potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world creating International Super-offices. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed.

120 Business Franchise Australia and New Zealand

For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: Website:

SapientNitro FSNO 1036





We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: ‡ Marketing and Promotional Support ‡ Product Development and Buying Power ‡ Proven operating system that includes comprehensive product and sales training ‡ Business Management support from our on the ground field team ‡ Assistance in site selection and property negotiations

For more details visit or call Alistair Browne, our Franchise Network Development Manager on 0427 401 169

It’s amazing what a little snooze can do.

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Profile for CGB Publishing

Business Franchise AUS & NZ Mar/Apr 2012  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...

Business Franchise AUS & NZ Mar/Apr 2012  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...