5600 Campo Walk | Listing Presentation

A Campaign for Your Property

5600 CAMPO WALK | LONG BEACH

PRESENTED BY ERICA THOMAS

Nothing Compares to What's Next.

Erica Thomas has had enormous success in the real estate world. She has represented clients in many different types of deals and has continued to successfully close transactions. A graduate of Chapman University, Thomas has the skills and know-how to be competitive and successful in this market place. She has grown up in South Orange County and is extremely rooted in the community. Her friendly and outgoing personality make it very easy to work with her on both sides of the deal. She knows how to get the deal done and has the negotiating skills to make deals happen.

Thomas has unique marketing concepts and utilizes her contacts and connections to market properties creatively. She has tons of experience with design and with that is able to help clients with seeing potential in many properties along with getting a home ready to sell. Erica’s activity in sales have surpassed many agents as she is extremely motivated and understands the hustle in real estate.

As a longtime resident in the Costa Mesa/Newport Beach area, she really understands the home market, style and clientele. Her list of contacts is enormous, giving potential clients an advantage.

As a mother of four young children at Mariner’s Christian School, Erica is well connected with the community and also serves in the National Charity League Juniors Newport Beach Chapter.

Meet the Team

Nicole Loux

TRANSACTION COORDINATOR

Tiffany Lammers

SALES ASSOCIATE

Christian Giles

MARKETING COORDINATOR

Briana Olshock

DIRECTOR OF MARKETING

Proven Results

1225 W BALBOA BLVD | NEWPORT BEACH

1700 GALAXY, NEWPORT BEACH $4,2000,000 | BUYER

1521 DOROTHY LANE | NEWPORT BEACH $5,000,000 | SELLER

2106 SANTIAGO DRIVE | NEWPORT BEACH $4,200,000 | SELLER

2042 GALAXY | NEWPORT BEACH $4,325,000 | BUYER

216 W PASEO DE CRISTOBAL, SAN CLEMENTE $2,180,000 | BUYER

633 LIDO PARK #B2, NEWPORT BEACH $4,270,000 | BUYER

Client Endorsements

This was our third transaction with Erica. She did an amazing job of listening to what we needed and then putting a plan in action to accomplish our goal. She was persistent on our behalf and always professional. We would absolutely use her again and highly recommend her to anyone looking to buy or sell today.

SELLERS - DOVER SHORES

Erica Thomas was the best choice we made when selling our home! She truly helped make our dreams come true. She provided the excellent personal service we were looking for. On top of the wonderful experience, Erica's selling strategy got us multiple offers well above asking in just 48 hours and with only ONE open house. I would high recommend Erica to EVERYONE who is trying to purchase or sell a home.

SELLER — THE NEYPES

My partner and I had a house for sale in Eastside Costa Mesa with another agent and had no luck selling. We switched over to Erica and she got us an offer the first weekend having an open house and the house closed a painless escrow in 10 days! She was a pleasure to work with and was extremely knowledgeable. We look forward to working with Erica again soon!

SELLER — BRETT A.

Erica is nothing short of amazing. She helped me sell two homes while also helping me to buy the home I currently reside in. I especially appreciated the way she worked with me; making things quick & simple. Erica has great work ethic, enthusiasm, & knowledge of the business. I will work with her again. She's the best SELLER

Working with Erica Thomas was an absolute dream. Selling, packing, moving and all the stress and changes that come with selling a home were hugely mitigated by Erica. She was such a pleasure to work with, so easy going and yet extremely helpful. She is a real pro who anticipates her clients needs, is constantly checking in, encouraging you along the way and helping you at every turn. Erica has a love and enthusiasm for what she does and for people and she somehow manages to make a very stressful process fun and exciting. She has a fabulous formula that works for selling homes. It is fun to watch her in action as her background in retail and sales makes her even more amazing and, in her element, selling and staging homes. We are so grateful to Erica and think she is the absolute BEST!!!

SELLER - NEWPORT BEACH

Launching the Listing

Together we'll follow a proven path to success.

i.

Staging is prepped and property is photoshoot ready.

ii.

Videographer film the property, drone, still photography and create property website.

iii.

Sotheby’s International Realty’s Iconic Blue Sign Install

iv.

Social Media campaign – Day of launch (Instagram, facebook)

v.

E-blast to all top agents in OC, LA and SD. Network and sphere of 7,000 clients.

vi.

Print/postcard mailer to sphere and surrounding neighborhoods.

vii.

Broker Preview and open house, private showings.

viii. Create list of property features and highlights. Included in marketing brochure.

AN INTRODUCTION

THE REACH AND RESOURCES OF A GLOBAL LEADER

A Remarkable Brand

Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.

Privileged Access

EXCLUSIVE RELATIONSHIP

Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.

Auction clients

• 68 of Forbes’ 100 World’s Richest People

• 136 of Forbes’ 400 Richest Americans

• 57 of Forbes’ 100 Richest Americans • 164 of Forbes’ Top 500 CEOs • All 10 of Forbes’ Top 10 Billionaire

Art Collectors

• 169 of Art News’ Top 200 Collectors

• 20% have an average net worth of $20.4 million •

Average net worth is $8.4 million

*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

1,000+ offices worldwide

Local Experts Worldwide

The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates more than $5.2 billion in global referral sales volume annually.

GLOBAL REAL ESTATE MARKETING HUBS

Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.

SOTHEBY’S AUCTION LOCATIONS

26,000 agents

81 countries & territories

Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.

When California Moves You

TOP STATES MOVING

IN TO SD & OC

#1 California

#2 Texas

#3 Washington

#4 Colorado

#5 New York

UNMATCHED REFERRAL NETWORK

$771M

Closed referral volume achieved by Sotheby's International Realty sales associates in California in 2022

The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.

Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/22–12/31/22.

Luxury Begins with Service

White Glove Auction Consignment Relocation Department

Designed to provide luxurious and comprehensive home preparation services such as professional staging and design, upgrades, landscaping, and packing and moving with professional project management and no upfront costs.

Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.

Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe.

2022 Brand Performance

We appreciate that trust was especially important in 2022. Our clients needed someone who had navigated tough markets before. Someone who had succeeded no matter the circumstances. Our results show that they did.

My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.

$4.6 B illion LOCAL SALES VOLUME

$297.5M REFERRAL SALES VOLUME

$10.2M AVERAGE PER AGENT PRODUCTION

$167 B illion GLOBAL SALES VOLUME

#1

MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS OVER 60,000 PRESS PLACEMENTS

Giving Back

NEW STORY

On a daily basis, we see the importance of homeownership in our clients’ lives. We feel everyone should have that security and sense of peace. The Sotheby’s International Realty® brand is proud to partner with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into safe communities.

Transforming lives with safe homes.

ORCHESTRATED LAUNCH

EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

Instant Exposure

SECURING A GLOBAL AUDIENCE FOR EVERY LISTING

Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estatefocused websites in the world in order to increase exposure and drive the online consumer back to your home.

VIDEO VIRTUAL REALITY

ENGAGING BUYERS WORLDWIDE

• 48 Million Visits

• 14 Languages

• 57 Currencies

* Statistics based on web traffic to sir.com in 2022.

TOP 10 SEARCHES:

WEBBY AWARD

sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.

A PR Powerhouse

VOICE OF LUXURY REAL ESTATE

When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.

#1

MOST PROFILED

LUXURY REAL ESTATE BRAND IN THE NEWS

60,000 PRESS PLACEMENTS

Source: Meltwater, January 1, 2022 - June 30, 2022

Property Film

• 4x more inquiries (Inman News)

• 88% of website visitors stay longer on a site (Mist Media)

• Videos are shared 1,200% more times than links and text combined (Google)

Virtual Staging

Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.

Matterport Virtual Reality Tour

Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.

True Global Reach

Exclusive Network Exposure

Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

Apple TV

Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.

Be Where the World is Looking

Social Media

Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

YOUTUBE SUBSCRIBERS | 379,000+

INSTAGRAM FOLLOWERS | 347,000+

FACEBOOK FOLLOWERS | 113,498+

PINTEREST VIEWERS | 984,500+ monthly

LINKEDIN FOLLOWERS | 92,953+

Targeted Marketing

Digitally Targeted

These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industryleading algorithms and distributed across the vast Google Display Network.

True Accountability

Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.

Connecting with Mexico and Asia

Exclusive Partnership - Mexico

Affluent Consumer - Asia EXPANSIÓN

Sotheby’s International Realty® is the exclusive sponsor of Expansión, a leading Mexican business publication. It is a multi-platform business outlet covering finance, technology, arts and lifestyle, with a reach of more than 15 million readers.

To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publication and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.

• International New York Times

• juwai

• nikkei

• propgoluxury

• WSJ China

• z-property (zaobao)

• WeChat

• South China Post

The Reach and Resources of a Global Leader

Global Media Partnerships

Reside® National & International Print Exposure Sotheby's Magazine

RESIDE® is our brand magazine devoted to the absolute finest in inspirational homes and lifestyles worldwide featuring captivating, indepth stories and pictures centered around Sotheby’s auction house, interior design trends, architecture, locations, lifestyles, and more.

DISTRIBUTION

• 10,000 copies inserted into the SoCal region of the Wall Street Journal

• 100 copies distributed to each Pacific Sotheby’s International Realty office

• Full-page advertisers receive 20 copies for personal use

• Half-page advertisers receive 10 copies for personal use

• Digital ebook

• Pacific Sotheby’s International Realty branded landing page

• Live links to all listings in the gallery

The Sotheby's International Realty property advertising program provides an array of high-profile placements with global media partners to offer targeted worldwide exposure.

Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.

Impeccable Presentation

We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

• Property Brochure

• Postcard • Email Marketing • Social Media Graphics • Property Flyer • High-resolution Photography &

SHOWING ACTIVITY VS. TIMING Properties experience the most showings during a peak initial interest period.

Pricing Strategy

Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.

SALES PRICE VS. INITIAL PRICE

Properties that are overpriced initially may ultimately sell for the lowest price

Comparable Market Analysis

THANK YOU FOR YOUR CONSIDERATION

PACIFIC SOTHEBY'S INTERNATIONAL REALTY