2020 Give for Good Louisville Impact Report

Give for Good Giving Had No Limits In 2020

Thanks to the support of generous donors, Give for Good, our community’s biggest day of online giving raised $7.7 million for over 500 local organizations in 2020.

500+ Nonprofits

In 2020, the Community Foundation committed to lifting up organizations responding to timely community needs related to COVID-19 relief and racial and social justice.

COVID-19 Relief Nearly 7,000 donations attributed to the $1.5 million raised to benefit COVID-19 relief.

Until Give for Good, 2020 was a year we were looking forward to forgetting. Our major fundraisers were canceled, none of our small fundraisers were possible, and things were looking rather grim.

Regardless of the condition of the world, our clients are still released from prison 365 days of the year. They need everything in order to thrive and rebuild their lives. Now we have a spring in our step.

At just the right time Give for Good came along and saved the day.

— Prodigal Ministries

Racial Justice & Equity Thirty-eight nonprofits with a mission to advance racial justice and equity received 4,000 donations, totalling nearly $1 million.

OneWest has experienced a year of challenges and celebrations. Our community has leaned into the

needs and gaps in the most extraordinary ways. The pandemic and civil protest raised the level of awareness and understanding of the disparities and racial divide in our city, but they also raised the heightened sense of individual responsibility to be a change agent and that is what we are celebrating most today. In all, the Community Foundation’s Give for Good Louisville has helped us to remain in the community doing

+$13% from 2019, raised over $33.6 million since 2014.

the work and making a difference with people from all walks of life. Moving forward...together!

— One West

Gifts From Our Local Community and Beyond Exceeding 40,000

Donations That Scale

82%

No matter the size of a nonprofit, every

they expected in 2020.

of nonprofits raised what, or more than,

organization has the opportunity to thrive on the giving day.

Distribution of Nonprofits by Tier *Nonprofits are categorized by size based on total revenue from their 990 tax form.

28% Tier 1 = Under $49k

$15,478 Average Raised by

24% Tier 2 = $50 - $250k

Nonprofits Across All Tiers

28% Tier 3 = $251K - $1.5M

20% Tier 4 = Over $1.5M

There are so many amazing organizations in Louisville, and Give for

TOP FIVE ZIP CODES The top ZIP codes that brought in

GIVING ACROSS THE GLOBE

the most gifts during the giving

Nonprofits received gifts from around

day were local: 40207, 40205,

the world and 3,770 ZIP codes

40206, 40059, and 40204

contributed by 23k donors.

Good Louisville gives me the opportunity to support them while having the chance to increase my impact. The extra prize pools and incentives are a great way to give back even more to your favorite nonprofit.

— Shannon, Donor

Forming Lasting Relationships, 10,303 Strong

On average, nonprofits received contributions from 20 new donors during Give for Good.

Building Nonprofit Capacity

Nonprofits who leverage giving day training and special technology features can raise up to 4x more than their peers and attract more new donors.

Giving Day Training

The way the Foundation approached this year with digital webinars gave us the time to plan and maximize the giving day as we transitioned our own season to a digital format. It felt

unifying to be on the training webinars with other organizations. Give for Good was even more meaningful this year, because the need across the community and the country is so great. Taking time to focus on what we can accomplish as a community allows us to do something actionable, something tangible to demonstrate positive outcomes.

— The Louisville Ballet

26%

90%

41%

26% were first-time donors

of nonprofits received

of nonprofits transitioned

to an organization

new donors

previous giving day donors to recurring donors

Peer-To-Peer

The peer-to-peer component has allowed us to reach a wide group online and leverage the

enthusiasm and personal narratives of the people directly benefiting from our organization to attract new donors. The dollars raised from the giving day help our school construct and improve our outdoor classroom spaces to serve our children safely, in person. These funds are also helping to offset deep income loss from COVID-19 as many of our socio-economically diverse families were unable to pay even their discounted tuition amounts.

— The Waldorf School of Louisville

Matching

The giving day is a great tool to raise community awareness of work being done by a diverse array of organizations and in some cases matches donors with work they want to support but weren't otherwise aware of.

— Russell: A Place of Promise

As an organization that supports people with disabilities, Mattingly Edge understands the

importance of human connection. Not only does utilizing gift matches raise more money, but also creates a human connection between all the donors who work together to meet that gift match. By creating that connection, it draws donors closer to our work and helps them understand the positive experience of belonging—an experience Kentuckians with disabilities desperately desire.

— Mattingly Edge

Engaging With Our Community Through our media partnerships and a social media blitz, Give for Good reached

Thank You At the Community Foundation, we’re big believers in collective impact. Give for Good Louisville is a

community-wide example of how powerful we are when we all work together toward a common goal.

To witness the outpouring of support from across the area is truly a testament to the generosity of our community, and we want to thank our nonprofits, donors, and partners for coming together to make 2020 the biggest giving day yet.

130k

Website Sessions

23k Donors

40k Donations

$7.7Million Total Raised in 2020

— Ron Gallo, Community Foundation of

Louisville President & CEO

Give for Good Louisville has shown our board the ease of asking friends to contribute to their cause. You don't need a huge elaborate event to have the same monetary results.

— Sparc Hope

To Learn More, Email info@giveforgoodlouisville.org GiveForGoodLouisville.org