Florida Keys Nonprofit Day Slides

AI FOR NONPROFITS

September 12, 2023

SHLOMI RON

FOUNDER & CEO, VISUAL STORYTELLING INSTITUTE

READY OR NOT AI IS COMING!

Increase in global GDP by 7% annually over a 10-year period.

AI could eventually replace 300 million fulltime jobs globally and affect nearly one-fifth of employment — with a particular hit to white-collar jobs.

-Goldman Sachs, March 2023

-Goldman Sachs

YES, BUT…

173 nonprofit fundraising professionals completed a pre-webinar survey

Only 7% considered themselves to be extremely familiar with ChatGPT

50%+ were not currently using any form of AI in their work

- Freewill Study 2023

ADOPTION BARRIERS

Source: AI Marketing Institute (2023)

“In November, when ChatGPT was made available to the public, it was a “Netscape moment” for generative A.I.”

- Rob Thomas

IBM’s chief commercial officer

STAKES ARE HIGH

75% report of labor shortage

National Nonprofit Council

Donor acquisition fell nearly 10% and retention 20% Q123

Association of Fundraising Professionals

Cyber threats

Inflation and rising costs

Managing post-COVID revenue

Implementing the right tech

WHAT IS ARTIFICIAL INTELLIGENCE?

Question: Explain what is AI in a short description for people working in nonprofit who never heard about it.

Answer: “Imagine a "magic mirror" that, when shown any problem or task, can reflect back a solution or action. Just like in fairy tales where the mirror can answer questions or offer insights beyond human capability, AI analyzes vast amounts of data, learns from it, and provides answers or performs tasks that usually require human intelligence. For nonprofits, this "magic mirror" can help find patterns in donor behaviors, automate routine tasks, or even assist in predicting which projects will have the most impact.”

Source: ChatGPT 4

MIRROR, MIRROR ON THE SCREEN…

WHAT IS ARTIFICIAL INTELLIGENCE?

“Up until now AI was in the backend on autopilot when we used e-commerce and search engines - now it’s copilot on the front-end.”

- Satya Nadella Microsoft, CEO

Text prompt:

LET’S TRY IT!

Thank-you note to donors

Please write a heartfelt donor thank-you note to Sam, who recently donated $2,000 to the Star of the Sea Foundation. In the note, make sure to acknowledge their generosity, mention their oneyear volunteer history with the foundation, and emphasize the impact their donation will have on providing nutritious meals to hungry families in Monroe County. Maintain a friendly tone while keeping it professional. The note should be between 150-200 words in length.

What - details

How

Response:

LET’S TRY IT!

Thank-note to donors

[Star of the Sea Foundation Letterhead]

Dear Sam,

I hope this note finds you well. On behalf of everyone at the Star of the Sea Foundation, I would like to extend our heartfelt gratitude for your generous donation of $2,000. Your continuous support, both as a donor and as a dedicated volunteer over the past year, truly warms our hearts and is an inspiration to us all.

Your unwavering commitment to our mission is evident. Your recent contribution will go a long way in ensuring that numerous families in Monroe County receive the nutritious meals they so desperately need. It is because of compassionate individuals like you that we can make a tangible difference in our community.

Your one-year volunteer history with us bears testament to your deep sense of responsibility towards our cause, and this donation only further cements your place as a cherished member of our Star of the Sea family.

Once again, thank you, Sam. Your kindness and generosity are invaluable to us and the many lives we touch.

Warmest regards,

[Your Name]

[Your Position] Star of the Sea Foundation

Source: ChatGPT 4

AI’S CHALLENGES AND CONCERNS

Keeping up with AI

Source: AI Marketing Institute

AI’S CHALLENGES AND CONCERNS

Ethical and legal considerations

AI’S CHALLENGES AND CONCERNS

Apr

Data and privacy concerns

Source: AI Marketing Institute

AI’S CHALLENGES AND CONCERNS

May 2023

Fear of AI

Source: AI Marketing Institute

TOOLS - CHATGPT

100m users in 2 months!

TikTok - 9 months Instagram – 2.5 years

TOOLS – BIG TECH

Google’s Bard

Microsoft’s Bing

TOOLS – PERPLEXITY AI

TOOLS – WILLY

TOOLS – GRANTABLE

AI USE CASES FOR NONPROFITS

• Automating time-consuming and repetitive tasks

• Transcription and meeting notes-taking

• Developing an article or a story

• Improve fundraising email quality

• Fundraising direct mail

• Grant writing

• Segment and personalize outreach

• Social media posts and calendaring

• Press releases

• Summarize long-form content

• Donor thank-you note

• Improve customer service

• Giving likelihood prediction & segmentation

Data entry, searching for documents or fielding the same questions from constituents, file management, email management, report generation, research, billing & invoicing, social media management, data analysis

Finance, HR, Marketing, Customer Service

PLAN: PROMPT ENGINEERING

Task

Role

Word count

Related news

Tone

Target audience

Donation methods (CTA)

Source: FreeWill

REFINE: KEEP POLISHING THE ANSWERS

Chatbot remembers, so keep polishing the results with more tweaks:

• Requesting changes in the structure or pacing of content

• Asking for adjustments to tone or emotion

• Requesting alternative versions for comparison

• Incorporating expert advice or industry best practices

• Run A/B testing of various versions to determine the best performing with your audience

OPTIMIZE: IDENTIFY BEST PERFORMERS

• Determine which version resonates best with your audience

• Monitor engagement metrics and adjusting your content strategy accordingly

• Consider chatbot prompts like ads, continue refining your prompts and feedback based on performance data

Source: FreeWill

HOW TO USE AN IMAGE GENERATOR

Make sure to cover all these elements in your text prompt:

• Format (e.g., painting, photo, sketch etc.)

• Subject - what is the main focus?

• Details - what’s happening in the scene?

• Style - in what style (e.g., photography, sketch, painting, 3D, art mediums, emotions, artist name and much more)

Tip : Use image generators to spark visual ideas

The Peasant Wedding

Pieter Bruegel the Elder (1567)

Sept 2022

Text prompt: A couple having lunch on a Greek island with Pieter Bruegel style and rich blue background. (created with Stable Diffusion).

Sept 2023

Text prompt: A couple having lunch on a Greek island with Pieter Bruegel style and rich blue background. (created with Stable Diffusion).

THINGS TO WATCH OUT FOR

• AI is prone to falsehoods that may sound convincing but misleading. So, validate, validate, validate

• Avoid sharing any personal, confidential, or sensitive data

• Content that was fully AI-generated without human intervention cannot be copyrighted

• Read the tool’s Terms Of Use for proper commercial use

• Relying completely on AI will decrease your creativity

• AI algorithms predict from the existing data and extract patterns that reflect defined processes, beware of data bias

• Always leave your personal touch on the finished product

OVER TO YOU!

1. Identify areas where AI can bring the most value to your organization.

2. Educate and train your team.

3. Create an internal AI Council.

4. Research AI tools and vendors.

5. Start small with a single pilot. Check for biases before rollout.

6. Evaluate and iterate.

7. Scale by developing an AI Roadmap.

8. Develop AI playbook that captures best practices and ethical principles.

9. Share success stories with your community.

10. Stay up to date as AI is rapidly changing.

Remember! Trust is your most valued asset

MY STORY

WHAT WE DO

We bring the gospel of visual storytelling from the world of art to more purposeful marketing

Visual Storytelling

Consulting

Thought Leadership Training

SELECT CLIENTS

STAY CONNECTED

ONE FOR THE ROAD

EMBRACING AI: DON’T FORGET YOUR HUMANITY