IMPACT REPORT
COLLINGWOOD FOOTBALL CLUB
Acknowledgement of Country
The Collingwood Football Club Community Foundation acknowledges the continuing connection to the land, waters and culture of the Traditional Owners of the lands and waters on which we meet, work and play, the
We pay our respect to Elders past, present and emerging and recognise
From the CHAIR
As Chair of the Collingwood Football Club Community Foundation, I am deeply honoured to reflect on the impact we have made together in 2025.
This year has reaffirmed our belief that as a football club we are also a powerful vehicle for social change, inclusion and community impact. During 2025, we have consolidated and leveraged the success of past programs and introduced new initiatives to build on this work. From the impact we have at the Magpie Nest Cafe where together with Project 614, we help to feed those who would otherwise go without, to the 2025 launch of Magpie Minds – learning resources available to every school to help students stand Side by Side against racism and prejudice. All this would not be possible without those who support the Community Foundation, each of whom we thank sincerely for their commitment, through time, resources, funding and partnerships that allow the team to support those who need it the most.
In a first for our Club, we hosted a function at the MCG for our game against Fremantle for 500 clients from the Magpie Nest. We raised $169,000 through supporters connecting with the Foundation’s work and donating meals to feed those who would otherwise go without. It had a profound impact and will become a regular feature on our footy calendar.
Our Foundation continues to lead with compassion and purpose. We’ve seen firsthand the impact of our work. Listening to Del tell her story at the Magpie Nest Cafe, where connection and dignity are restored, to hearing Rivar’s journey through Community Football, where sport became a pathway to leadership and hope, and then the stories of our players, Board and staff who experienced the incredible cultural immersion at Tennant Creek.
These stories remind us why we do what we do and I am pleased that we are working to measure the social impact we are having on the community as we plan for 2026.
I extend my heartfelt thanks to our dedicated staff, volunteers and partners who make this work possible. Your commitment ensures that every person we reach feels valued and supported. Thank you also to the rest of the Foundation Board, Nick Sims and Jodie Sizer for their support and commitment to ensuring the Foundation continues to be a beacon for those in most need and the previous Foundation Board members who paved the way for where we are today.
I must also extend my thanks to the players of our AFL and AFLW teams who stand Side by Side with us in making a meaningful difference in all that we do in the community. These experiences truly exemplify what it means to represent Collingwood.
Social cohesion is more important than ever before and together, we have shown that football is more than just a game. It is a platform to allow us to have a positive impact and build belonging for all in our community. As we look ahead, we remain committed to creating inclusive environments and a sense of belonging for all.
Floreat pica – Side by Side.
Gaye Morris
Chair, Collingwood Football Club Community Foundation
From the CEO
On behalf of the Collingwood Football Club, I am pleased to present our 2025 Annual Community Impact Report. Through our two Community Pillars – A Nest for All and Barrawarn, we have delivered measurable social impact, cultural learning and life-changing support to those doing it tough.
I would like to thank our Foundation Chair, Gaye Morris, along with Board Members, Nick Sims and Jodie Sizer for their dedication and support, ensuring that community is embedded in all that we do. Thank you to Kerrie Brewer, the wider executive team, and Mardi McMillan for leading our community team.
Through our programs, we have seen lives transformed, stories shared, and experienced wonderful moments of learning and connection across the whole Club. Our programs provided over 119,000 meals, through our partnership with the Salvation Army and Project 614, we brought 500 of our friends from the Magpie Nest Cafe to the MCG for a unique experience in Round 19.
Safe housing has been provided for more than 79 residents and inclusive AFL opportunities were provided to people of all abilities through our Wheelchair Football and Community Football teams. The Wheelchair teams both had great success this season and our Magpies Community Football Team won their grand final. We have listened and learned from First Nations Communities through the cultural immersion trip to Tennant Creek and with leadership initiatives such as the newly launched Magpie Minds education modules. While not forgetting how fortunate we were to be able to support the incredible work of The Pavilion School Koori Program and Clontarf Foundation.
The Social Return on Investment (SROI) for our programs continues to be outstanding. For every dollar invested in the Nest for All programs, we have generated an overall return of $4.92 in social value and for the Barrrawarn programs, the SROI is even higher at $5.31. These are strong results and demonstrate that we are heading in the right direction.
I want to extend my deepest thanks to our staff, volunteers, donors and partners including Coles, Nike, LiveLife Alarms and Primo, whose unwavering support makes all this work possible. Your generosity and commitment has helped us create a more inclusive, impactful and supportive community, ensuring we are Side by Side with those doing it tough.
Together, we are building a legacy of social impact, one that we can all feel inspired by.
Thank you for standing Side by Side with us.
Craig Kelly Chief Executive Officer
THE Foundation TEAM
GAYE
BOARD MEMBERS MANAGEMENT
OUR VISION
We exist to make a difference. Side by Side with our partners, we lead social and cultural change through football.
At the heart of our work is a steadfast commitment to anti-racism, cultural safety, diversity, equity and respect. This report reflects the progress we’ve made and the work still ahead, as we strive to create environments where every person, regardless of background or circumstance, is empowered to realise their full potential.
We believe that when people feel seen, heard and have a sense of belonging, meaningful change becomes possible. Through leadership, action and collaboration, we continue to build a future that is more inclusive, just and equitable for all.
OUR Principles
Our guiding principles inform the work we do within the Collingwood Community Foundation, the behaviours we display while carrying out this work, and influences our decision making and actions. All our community programs and partnerships have clear objectives with measurable impacts and outcomes.
ONE CLUB WITH SHARED VALUE
Our programs and partnerships offer shared value and are embedded within the overarching strategy of the Club to influence change.
ACKNOWLEDGEMENT OF RIGHTS
We pay respect to, and recognise First Nations people, their traditions and culture to continue to learn and educate.
CULTURAL SAFETY
We reflect our values and take deliberate actions by delivering safe, inclusive partnerships and programs that are community-led.
SELF DETERMINATION
We support communities by building on their strengths, rather than focusing on perceived challenges or issues. We support empowerment and engagement for all.
Social Return on Investment
SROI 5.31
We understand the importance of measuring the true value of our work in the community. That’s why this year, we partnered with an independent consultant to assess the Social Return on Investment (SROI) generated by each of our community programs.
What is SROI? Social Return on Investment (SROI) is a methodology for measuring and accounting for a much broader concept of value.
For example, a ratio of 3:1 means $3 in social benefit is generated for each $1 invested.
In 2024, the Foundation’s ‘A Nest for All’ programs produced at least $3.95 million in social impact for a net total investment of $800,000. This represents a social return of $4.92 for each dollar invested
The result of the social impact assessment showed the Foundation’s ‘A Nest for All’ programs produced a minimum of $3.95 million in social impact. This represents a social return of $4.92 for each dollar invested.
The Foundation’s Barrawarn programs produced a minimum of $1.06 million in social impact. This represents a social return of $5.31 for each dollar invested.
This result is a powerful testament to the role our community programs play in transforming lives and strengthening our community. It reinforces the value of continued investment in programs that deliver meaningful, measurable change.
This year, on each program featured in our report, you’ll see a Social Value.
• Tennant Creek Cultural Immersion (SROI ratio of 2.20)
• The Pavilion School Koori Program (SROI ratio of 6.36)
• Magpie Minds (SROI ratio of 8.25)
A nest FOR ALL BARRAWARN
• Magpie Nest Cafe (SROI ratio of 4.32)
• Magpie Nest Housing (SROI ratio of 4.93)
• The Wheelchair Football Program (SROI ratio of 5.91)
• Collingwood Magpies Community (SROI ratio of 4.78) (SROI ratio of 6.42)
In-kind contributions such as resourcing (e.g. staff and volunteers) and material aid (e.g. food, clothes, tickets) are a critical enabler of the social return achieved by the Foundations community programs.
119,808
Free meals served at the Magpie
124
Personal support messages
20,800
Volunteered hours at the Magpie Nest Cafe
$53,550
Worth of signed items donated
79
Total residents accommodated
25
Personalised training visits
$91,000
Worth of clothing items donated
50%
Of housing provided solely to women and children
Nest Cafe
739
250
90
Signed items gifted
Free tickets provided for community
Emergency packs provided Matchday experiences
29,946
Total students engaged since Magpie Minds Launch
11 2305
27
Houses provided
1.6 MILLION TOTAL FOLLOWERS #1 FOLLOWED CLUB IN THE AFL
Residents gained long term housing
$2,521,975
MARCH
JULY
• Magpie Nest Week
• Magpie Nest at the ‘G
NOVEMBER
• 2024 Clontarf State of Origin
• Inaugural cultural Immersion on Waramungu Country
• Magpie Nest Wrapping Day
Inaugural Magpie Nest Week and ‘Magpie Nest at the ‘G’ event hosting 500 Magpie Nest clients in the MCG Olympic Room and raising $169,000 for the Magpie Nest Cafe.
APRIL
• Barkly region artists paint 32 pairs of football boots for AFL and AFLW players to showcase in the 2025 Sir Doug Nicholls and Indigenous Rounds.
MAY
AUGUST
• AFLW Round 3Collingwood v Melbourne
• Mason plays the Yidaki
During our AFLW Indigenous Round, Mason, a participant in the Collingwood Community Football program, performed on the Yidaki as players entered the field, proudly sharing his culture and heritage with the wider community.
• Sir Doug Nicholls
DECEMBER
• Magpie Nest Christmas Lunch
The Collingwood Football Club’s Community Foundation hosted its annual Christmas lunch, welcoming over 600 guests experiencing hardship and social exclusion. This much-loved event provided a warm, inclusive and safe environment where individuals could come together to share a joyful meal and celebrate the festive season in the spirit of community.
SEPTEMBER
• Annual Finals Footy Finals Lunch
FEBRUARY
• FASTA Footy program and Footy Feast
JUNE
• Wheelchair Football visits ‘The Next Step’ recovery wellness centre
• Training visit - Fight MND – Ziggy (dad diagnosed with MND)
Ziggy, a young boy whose father was diagnosed with Motor Neurone Disease (MND), was surprised by Darcy Moore, with the Captain inviting him to run out onto the field with the Collingwood team and run through the banner before the game against Melbourne.
• Community Football team participated in a cooking challenge at Coles HQ, with players learning about healthy eating and cooking skills
• 2025 Wheelchair Football Presentation Night
Michael Telban named the 2025 Best & FairestVWFL Community Division
• 2025 Community Football (Reclink) Grand Final
Barkly region artists paint 32 pairs of football boots for AFL and AFLW players to showcase in the 2025 Sir Doug Nicholls and Indigenous Rounds.
OCTOBER
Sam Maraldo named the 2025 Best & Fairest - VWFL Championship Division
Nicholls Round
Barrawarn
Meaning ‘Magpie’ in Woi Wurrung; the language of the Wurundjeri People.
Through our Barrawarn programs, we are committed to honouring the legacies – both past and present - of First Nations people in our communities. Not just in celebration, but in solidarity and through meaningful action.
Barrawarn reflects our acknowledgement of Australia’s shared history and our unwavering dedication to reconciliation for all. It’s our commitment to learning from the past, listening deeply and working together towards an inclusive future.
We aim to drive change by taking a leadership role. By delivering programs to stamp out racism and drive truth telling across society, leading to cultural safety and unity.
SIR DOUGLAS NICHOLLS AND INDIGENOUS ROUNDS
In 2025, Sir Doug Nicholls Round was held during Rounds 10 and 11 of the AFL season, while Indigenous Round took place in Rounds Three and Four of the AFLW season.
Collingwood marked these occasions with a range of meaningful initiatives.
A key tradition observed was the cultural gift exchange, a practice deeply rooted in First Nations customs. These exchanges are a gesture of respect and connection, acknowledging the recipient’s family, ancestors and community. Each gift carries personal significance, reflecting the artist’s identity and values passed down through generations.
To honour this tradition, Collingwood’s AFL and AFLW teams exchanged artefacts with their oppositions ahead of their Indigenous Round matches. The gifts were created by Jason Walker (Gunditjmara / Yorta Yorta) and Alice Pepper (Gunnai / Kurnai Country) and celebrated culture, connection and storytelling through art.
WHERE SNAKES DANCE AND FIRE SPEAKS
During the 2025 Sir Doug Nicholls and Indigenous Rounds, our Collingwood AFL and AFLW athletes wore custom painted Indigenous boots.
The boots were designed and painted by a range of artists from the Barkly Regional Arts Centre in Tennant Creek – Collingwood’s NGA region.
Hosting artists from each of the 18 language groups that call Barkly home, it currently has 350 registered art members and grows in numbers each week.
Each boot carries a different design and story that celebrates and preserves ancient cultures and languages.
Production Coordinator of the Winajjkari Music Centre Dirk Kelly was inspired by his grandmother’s totem when designing AFL Vice-Captain Isaac Quaynor’s boots.
Titled ‘Linga’ after their traditional language, the painting represents the snake, which is a totem from their region.
Black circles on the upper sides of the boots represent the snake’s different homes that they live in across their journey.
“I want Isaac to be like a snake in the field, slipping tackles, always hunting, and that my grandmother’s totem gives him the power of the snake on and off the field,” Kelly said.
AFLW athlete Bri Davey had her boots designed by incredible artist, Lucy Tanami.
Tanami was inspired by the nature of the Australian desert. The red and yellow lines represent raging fire for her design. The brown circles represent their country, with a smaller circle around the sides of the boots symbolising ashes after a fire.
Collingwood’s Cultural Development Manager Leon Davis spoke about the importance of the art centre to the community and its relationship with the Club.
“It’s a good opportunity to educate the wider community that although we are all First Nations people, our cultures are different and that’s expressed through the artwork on the boots.”
BARKLY REGIONAL ARTS
Celebrating First Nations culture and connection through art.
Ahead of the 2025 AFL Women’s Indigenous Rounds, we continued the celebration of First Nations culture and storytelling with a second release of custompainted Indigenous boots.
Each pair features a unique story, capturing the rich heritage, traditions and languages of the Barkly region.
SAM WRIGHT (SENIOR AFLW COACH)
Artist: Joseph Shannon
Community: Tennant Creek, NT
Community: Kalkaringi, NT
Artwork: ‘Bri Davey’
Year: 2025 Medium: Acrylic
Artwork: ‘Winanjjikarri’
2025 Medium: Acrylic
KALINDA HOWARTH
Artist: Michelle Brodie
GEORGIA KNIGHT
Artist: Katrina Brown Williams
Community: Tennant Creek, NT
Artwork: ‘Ngapa’ Year: 2025 Medium: Acrylic
Community: Tennant Creek, NT
Artwork: ‘Bush Tomatoes’ Year: 2025 Medium: Acrylic
IMOGEN BARNETT
Artist: Heather Anderson
Community: Tennant Creek, NT
Artwork: ‘Women digging’
Year: 2025 Medium: Acrylic
LUCY CRONIN
Artist: Dorothy Dixon
Community: Yuendumu, NT
Artwork: ‘Bush Seeds & Bush Flowers’
Year: 2025 Medium: Acrylic
NGARRA JARRANOUNITH PLACE
The Collingwood Foundation partners with Dardi Munwurro, a specialist Aboriginal healing and family violence prevention service, to support the Ngarra Jarranounith Place (NJP) program.
The Foundation rents three residential houses, enabling 12 men to participate in an intensive 16-week healing
NJP is the first Indigenous men’s residential family violence healing program in Australia. It provides culturally safe, trauma-informed support to men who have used or are at risk of using violence, helping them reconnect with culture, take responsibility and build healthy relationships.
MAGPIE MINDS: LEARNING SIDE BY SIDE
In partnership with Cool.org, the Magpie Minds program is bringing real-world allyship and anti-racism education into Australian classrooms, reaching students from Grade three to Year 10.
The Magpie Minds resources offer an invaluable opportunity for students and educators to engage with first-hand accounts, ensuring the experiences and insights of community members are shared and respected, fostering a deeper understanding of the importance of social change and equality in sport.
Since launching in August, 29,946 students were engaged in the program in the first six weeks.
Each lesson features a range of perspectives, including:
• Collingwood great and Cultural Development Manager Leon Davis
• AFL Captain Darcy Moore
• AFL players Isaac Quaynor and Tew Jiath
• AFLW players Sabrina Frederick, Nell Morris-Dalton, Kalinda Howarth, and Mattea Breed
A Message from Leon Davis
Leon Davis said Magpie Minds focuses on using education to create cultural change throughout classrooms in Australia.
“Magpie Minds is not only about education and knowledge, but also about creating classrooms and wider communities where people feel safe, respected and valued,” Davis said.
“The project showcases Collingwood Football Club’s ongoing commitment to be leaders in this space, continually learning and engaging with the community to build the next generation of young leaders and create change across Australia.
“The Club’s journey is one of listening, learning and building the ‘Collingwood way’, to tackle racism, understand the true value of allyship and amplify the voices and experiences of marginalised minority groups within sport, such as First Nations, LGBTQIA+ and migrant communities.
As a Club, we understand that real and lasting cultural change takes time, dedication and persistence.
PAVILION SCHOOL KOORI PROGRAM
The designated Koori Program team leads culturally specific programs and support, based on a holistic and restorative approach to engagement with First Nations students, families and communities. The Koori Hub is a culturally safe space for all students to connect with each other and their culture.
Throughout the year, the Koori Program has been able to provide an array of opportunities to the students and their families through their partnership with the Collingwood Football Club Community Foundation.
These opportunities include:
• Smoking ceremonies each Monday
• Community lunches once a quarter
• Establishment of the Koori Action Group
• Gallery exhibition excursions
• Practicing traditional forms of art through painting, wood burning and carving
• On-country experiences with Traditional Custodians
• Community outreach visits
• Transportation to and from school
• Holistic wrap around support including provision of essential items such as groceries and toiletries
• Pathways, programs and short courses
First Nations students supported through the Koori Program 80+ 50%
increase in attendance for First Nations students in comparison to their previous school 32%
CLONTARF FOUNDATION
Collingwood Football Club hosts the Clontarf Foundation’s annual State of Origin Series and All-Australian selection at Victoria Park, supporting young Aboriginal and Torres Strait Islander men. The three-day carnival brings together top Clontarf participants from across Australia, selected not only for their football talent but also for school attendance, leadership and community engagement.
“We started in 2000 with 25 boys. Today, we support over 11,500 students across 160 schools,” said Clontarf Zone Manager Mark Riley.
Collingwood legend and proud Whadjuk / Ballardong man Leon Davis led the participants on a tour of the KGM Centre, sharing his journey, the cultural evolution of the Club so far and the importance of staying connected to culture.
Collingwood remains committed to supporting Clontarf’s mission — creating pathways for First Nations youth to thrive through sport, education and community.
What’s really well known is, our First Nations boys are really good at sports and if we can tie that in with education and work ethic… it’s a great pathway to getting the recognition they deserve.
Leon Davis
Health Service and complete an annual ‘715 Health Check’.
A priority goal of Deadly Choices is encouraging communities to not just see the doctor when they are sick, but to visit their health service and access supports to prevent or better manage chronic disease and remain healthy.
Individuals who attend their local health service for a 715 Health Check can choose to receive a Deadly Choices Collingwood t-shirt after their consult.
1982 Collingwood shirts were given out at health checks Nationwide in 2025.
IMMERSION CULTURAL
The Club’s Cultural Immersion program in Tennant Creek reaffirms Collingwood’s value of Do Better and its commitment to learning and leading with purpose.
In November 2024, Collingwood AFL and AFLW players, staff and members of the Board travelled to Tennant Creek in the Northern Territory for the inaugural experience as part of the Club’s ongoing commitment to cultural learning and community engagement.
Creating strong, inclusive and culturally aware players and staff is at the heart of our programs and the wider Club. This cultural immersion allows many at our Club to gain a deeper understanding of the Tennant Creek community. It’s about learning, growing and hopefully making a positive impact.
Darcy
Moore, AFL Captain
Tennant Creek, situated 500km north of Alice Springs, lies within Collingwood’s Next Generation Academy (NGA) zone. The program focuses on fostering meaningful connection, deepening understanding and working Side by Side with the local community.
Collingwood acknowledges that this program takes place on the lands of the Warumungu people on Patta land and the Club has engaged with Traditional Owners and Elders in the local area to foster a stronger relationship that drives positive and impactful community outcomes.
This cultural immersion program is about way more than football; it’s about connection, deep listening, education and leadership. We are grateful to the Warumungu community for welcoming us and allowing us to learn through this experience.
Jordyn Allen, AFLW Vice Captain
This program provides an invaluable opportunity for everyone within the Club to connect with and learn from the Tennant Creek community. For many years, we’ve been committed to building a relationship that goes beyond football - one that reflects our values and respect for the broader community we represent. Each visit, allows us to immerse ourselves in the culture, listen, and understand what matters most to the people of Tennant Creek. These experiences strengthen our commitment to creating pathways for the next generation, and remind us of the importance of leading with respect and genuine engagement.
Jodie Sizer, Board Member
REFLECTION A
I had the absolute privilege of joining the five-day cultural immersion trip in the Barkly Region in late 2024 with a mix of executive, administration, football staff and AFL and AFLW athletes. My role involved coordinating football-related activities and supporting the operational delivery of the trip. Working closely with the Community team, the planned itinerary was filled with culturally rich and meaningful experiences.
The most rewarding aspect of the trip was the opportunity to work closely and build genuine relationships across all areas of the club. We truly lived the “One Club” mentality and embraced the Side by Side ethos through shared experiences.
Each day began early to beat the heat and concluded with team dinners — moments to reflect, connect, and strengthen bonds.
A personal highlight was visiting the Barkly Arts & Music Centre, learning about local art and being swept up by the lively beats of spontaneous guitar and drum solos. Equally memorable were our visits to local schools, the Karguru Nursery, and the community BBQ —which drew over 300 locals for the biggest kick-to-kick session under a stunning Northern Territory sunset. I feel incredibly fortunate to have been part of this experience.
The new friendships formed, the strengthening of existing relationships, the cultural learning and witnessing the positive impact of our club on the local community. These are all reasons why this trip remains one of the most meaningful highlights of my time at the Collingwood Football Club to date.
Norman Huynh, Women’s Football Operations Lead
A NEST FOR ALL
Collingwood’s legacy began in 1892 with the suburb’s working-class community at the heart of its origin.
Since then, the Club has stood as a beacon of hope and belonging for generations.
Floreat Pica. It’s an ethos forged not in privilege, but in perseverance.
This is why ‘A Nest for All’ means more to us than a pillar — it’s a promise. A promise to never forget our roots and to keep moving forward with the community we’re so proud to be a part of.
By forging a partnership with the Salvation Army (Project 614) and our community partners in Coles, LiveLife Alarms and Primo, we strive to lead the way in creating lasting change so that everyone feels seen, supported and proud to belong.
‘A Nest for All’ aims to put its arms around those who utilise our services, participate in our programs and ensure they are always part of the Collingwood family.
MAGPIE NEST CAFE
The Magpie Nest Cafe, located in the heart of Melbourne’s CBD at 69 Bourke Street, is the first point of call for many of the city’s homeless by providing free breakfast, lunch and dinner to people from all walks of life.
Operated by the Salvation Army (Project 614) with support from the Collingwood Football Club Community Foundation, the Cafe provides approximately 10,000 free meals each month.
It’s more than a place for a warm meal. It’s a hub within the community that connects those who need it most to wrap around services including the NDIS, GP and optometry services, Diabetes Australia, Hearing Australia, Centrelink and Legal Aid.
Personal stories, like that of long-time visitor Del, highlight the deep relationships and trust built within the cafe’s walls. It aids physical needs alongside emotional ones by fostering a sense of belonging and stability.
“I just love the place. If it wasn’t for Matty (the Cafe’s Manager), Brendan and Sandra (Nottle) for having this place, I wouldn’t know where I would be going,” Del said.
“I’ve had a lot of young ones come up to me and ask, “where do I go to get accommodation?’ – I always take them to Bourke Street (Magpie Nest Cafe).
“They haven’t got anywhere to go. It really breaks my heart to see someone sitting on the street... someone that doesn’t have a roof over their head. It’s just so heartbreaking.”
As homelessness continues to rise due to factors like domestic violence, mental illness, and the housing crisis, the Magpie Nest Cafe remains a frontline response, offering food, hope and practical support.
As the Collingwood team discovered, the impact goes both ways and small acts of kindness are infectious.
It’s so easy to walk past someone on the street and look the other way, but being able to volunteer at the Magpie Nest Cafe changed that perspective for me. I was able to help someone find a clean t-shirt from the donation storage there and hand it to them directly. While to me that can be considered a small moment in my day, to this person, it was everything, and the gratitude they expressed reminded me how powerful being kind can be. It sounds cliché, but it genuinely reconnected me with the humanity we all share.
Jazz Bennett, Collingwood staff member and volunteer
Every time I speak to the people I’ve met at the cafe, people like Del and Daniel, after everything they’ve been through, they still come here to connect with others. It’s incredibly powerful.
Tew Jiath, Collingwood athlete
To be a small part of their lives, to give them a smile, to give them a feed — if we can play a part in that, then why not?
Brit Bonnici, Collingwood athlete
Ways you can help
• Volunteer your time at the cafe
• Make a financial donation
Find out more here:
MAGPIE NEST AT THE ‘G
In Round 19, the Collingwood Football Club welcomed 500 people who visit the Magpie Nest Cafe to the MCG, for a first-of-its kind special event.
The experience offered an opportunity to enjoy a warm meal and a unique experience at the MCG. For many it was their first time attending a football match!
In the lead up to the Round 19 clash against Fremantle, the Club and community came together and raised over $169,000 for the Cafe to help continue providing meals, warmth and support to those doing it tough in our community.
It’s really everything that our Club stands for. From humble beginnings, giving a sense of belonging and hope, and standing Side by Side. Not just on the field but doing it where it counts in the community.
Barry Carp Collingwood President
WITH GRATITUDE
A sincere thank you to Coles, and the Pratt Foundation for their generous support of the ‘Magpie Nest at the ‘G’ event in 2025. Their contributions were instrumental in making the day a success, with Coles and Primo kindly donating all food for the event.
The Magpie Nest Cafe is also supported by Primo and LiveLife Alarms, whose contributions ensure the Cafe keeps its doors open and plates full all year round.
We are truly thankful for their ongoing commitment to helping us create meaningful experiences for those who need it most and a lasting impact in our community.
FOOTY FINALS LUNCH
Nothing captures the spirit of September like a live rendition of ‘Up There Cazaly’ by Mike Brady in front of a packed house.
That’s exactly what our guests at the Magpie Nest Cafe experienced as we kicked off finals footy with memorable performances from Mike Brady and Joe Camilleri, plus a Q&A session with Collingwood athletes.
Thanks to the Salvation Army (Project 614) and Coles, we hosted the Footy Finals Lunch for the 12th-consecutive year.
Collingwood athletes Lauren Butler, Imogen Barnett, Georgia Clark and Tew Jiath joined in on the fun, making the day even more special for our guests.
The annual lunch is another wonderful opportunity for the Club to bring people together, making sure no one gets left behind during the finals festivities. The Cafe and its events wouldn’t be possible without the incredible support of corporate volunteer groups, such as Alinta Energy and Coles for donating their time, support and generosity.
Make a difference.
Scan the QR code to find out how you can help today.
WRAPPING DAY AND CHRISTMAS DAY
Christmas Day can be one of the loneliest times of the year, especially for those in our community doing it tough.
That’s why for the past three decades, the Collingwood Football Club’s Community Foundation has hosted an annual Christmas Day lunch.
Now one of Melbourne’s largest Christmas Day events, the lunch brings together Collingwood, Coles and the Salvation Army (Project 614) and is supported by more than 40 volunteers, to distribute festive meals, hampers and gifts to those who need it most.
Across two hours, 600 guests enjoy a festive celebration filled with delicious food, gift-giving for children, live music and special appearances from Santa and Collingwood personalities.
Each hamper is prepared with love at a dedicated giftwrapping event, where Collingwood athletes, staff and volunteers come together to donate and wrap gifts for
MAGPIE NEST HOUSING
A partnership between The Salvation Army (Project 614), and Collingwood Football Club Community Foundation, the Magpie Nest Housing program provides accommodation to 79 people.
The service offers safe and affordable housing, as well as a network of support services including case management, physical and mental health, drug and alcohol addiction, legal services, as well as employment and training assistance.
The Magpie Nest Housing program would not be possible without funding from the Foundation. The program provides support to those in need of assistance and living in low socioeconomic circumstances.
Nikita, Magpie Nest Housing Outreach Worker.
THE HUMAN IMPACT OF MAGPIE NEST HOUSING “IT’S SAVED MY LIFE”
The Magpie Nest Housing (MNH) program is a partnership funded by the Collingwood Football Club Community Foundation and run by the Salvation Army’s Project 614.
The program is specifically tailored to the needs of the occupants and relies on flexibility and human connection to create lasting transformations for each and every individual.
JOSH’S ROAD TO RECOVERY
Josh, 44, knows firsthand what it means to lose everything.
After his wife’s cancer diagnosis and their separation five years earlier, he found himself sleeping rough, battling addiction and spiralling into despair.
During the pandemic, he was placed in a temporary motel in Melbourne’s CBD. It was a bleak experience that left him feeling trapped and helpless.
Until a late-night internet search led him to cold call Simon at Project 614 (MNH).
Within two weeks, Josh was welcomed into the Magpie Nest Housing program. It was a pivotal moment that marked the beginning of a long, winding road to recovery.
“Since then, I’ve struggled with addiction, beaten addiction, then gotten addicted again,” Josh shares.
“Same with employment. My personal hopes for the future are up and down. As anyone in recovery knows, it’s never a straight line… but having the Magpie Nest there as my landing post has been great. my life.”
From being placed into shared housing with supportive housemates to finally moving into his own two-bedroom home, Josh has sobered and is now living independently and learning to manage his finances in a way that supports his wellbeing.
“Everybody is vulnerable in some way; you can never say rock bottom couldn’t happen to you. It’s been a long road so far, but the journey will never be finished.”
WHEELCHAIR FOOTBALL
The Collingwood Football Club is a participant in the Victorian Wheelchair Football League (VWFL).
The VWFL is comprised of two divisions - the Championship Division and the Community Division.
These competitions are designed to allow those currently living with a disability to play in a competitive, adaptive version of AFL football.
As one of five AFL clubs in the league’s Victorian wheelchair competition, Collingwood’s aim is to ensure our players are living their happiest and healthiest lives possible.
COMMUNITY OUTREACH
Training Visits
As part of our community outreach, we deliver training visits to bring happiness to the lives of those facing tough challenges in life.
In their moments of need, we invite our special visitors for a personalised experience at the Club, welcoming them inside our four walls and providing them with a smile. We love to help create memories that will last a lifetime.
Paddy’s wish came true
Four-year-old Paddy had wished for an unforgettable day at the MCG, where he could meet Collingwood AFL Captain Darcy Moore and run through the banner with him on a game day.
Paddy is a young Collingwood fan in remission from Neuroblastoma - a type of cancer that starts in early nerve cells called neuroblasts.
Paddy and his brother Harry fulfilled his wish and ran through the banner at our Round Eight match against Geelong Cats.
FASTA FOOTY
Since 2023, Collingwood has teamed up with FASTA Footy to deliver a vibrant, inclusive football program designed for primary school kids of all skill levels.
The initiative is all about creating a fun and welcoming space where young people can connect, get active and thrive. What makes this program special? 100% of participants come from the City of Yarra, with most living in local social housing.
It’s more than footy, it’s about building resilience, boosting self-worth and helping kids develop positive relationships within the local community. The program encourages children to stay engaged at school, sparking long-term change and real impact.
This year, we had 66 children take part in the nine-week
Fasta Footy is supported by Collingwood athlete Bri Davey staff members and enthusiastic Magpies Sport & Business Program students. The highlight of the program was the wrap-up celebration barbeque, with surprise visits from Violet Patterson and Charlotte Taylor.
COMMUNITY FOOTBALL TEAM (RECLINK)
The Collingwood Football Club supports socially and economically disadvantaged young people through the Collingwood Magpies Community Football Team.
During the football season, the team holds weekly training at Victoria Park and competes in Reclink’s Victorian Football League. Under the guidance of coaches Shane Williams and Collingwood Community Football Ambassador Daniel Wells, the program facilitates approximately 40 vulnerable young people aged 16 - 25 years.
The Community Football team also provides a range of activities, excursions and workshops for its players to continue their engagement and improve physical and mental wellbeing.
Most importantly, the program nurtures independence and positive social behaviours, helping its participants to thrive year-round through mentoring, football, wellbeing and the power of connection.
RIVAR RISING
Rivar grew up in a proud, tight-knit Collingwood family and still lives in the housing towers on Hoddle Street, overlooking the historic Victoria Park.
At just 22, he’s preparing to welcome his third child. A young father carrying big responsibilities and an even bigger heart.
Life hasn’t been easy. Exposed to violence from a young age, Rivar has developed an incredible sense of resilience and street smarts.
Through it all, footy has been his safe place. A place where he could just be a kid, especially during those cherished outings to the footy with his dad. Those early memories forged a deep, unshakable bond with the black and white.
Rivar is one of five members of his family to pull on the jumper for the Collingwood Magpies Community Team. Now in his fourth season with the program, he’s a passionate, committed player who brings heart, hustle and leadership.
After long night shifts on the railways, Rivar often heads straight to training or game day without sleep, driven by a fierce determination to stay connected, stay positive and build a better future for his young family. He’s looking at starting a youth work course over summer to give back to young people going through similar hardships.
You’ve been involved in the program for four years now. What is it about the Magpies Community Football Team that keeps you coming back?
RIVAR: The best thing about being part of the Magpies’ program is that it really is more than just footy. It’s about people, connection and belonging to something.
Over the years, I’ve built friendships that have lasted well beyond the season.
What are you most proud of this season, or is there anything you’ve learned about yourself?
RIVAR: The biggest thing I’ve learned this year is that I can achieve. I’ve proven to myself that I’ve got the drive, the willpower and the commitment to stay the course, even when life throws curveballs.
With everything I’ve been through in the past, I honestly never pictured myself being in this kind of space, mentally or physically. Now, here I am. About to welcome a new baby into the world and I’m proud of where I’m at. I’ve put in the work, made better choices and built something solid for my little family. That makes me hold my head high.
I know now that I’m capable of more than I ever thought.
How has being a part of the team impacted you outside of footy?
RIVAR: Absolutely it’s changed things for me. Being a part of this team has meant everything and I know many of my family from the area have been a part of this too.
There are moments that stick with you, like when my daughter looks up at me and says, ‘Daddy, I can’t wait to watch you tomorrow’. That hits deep. That makes it all worth it.
Being a part of something positive, something consistent, helps you build yourself back up — not just as a player, but as a man.
What do you enjoy most about the program?
RIVAR: Everyone there understands what it’s like to be juggling stuff and we lift each other up. Out there, I feel proud wearing the jumper. I feel like I’m part of something. Not just as a player, but as a dad, a mate and a young man who’s trying to do better.
The coaches don’t care about how we play; they care about how we live. Getting access to things like gym sessions, cooking classes and wellbeing activities, that’s stuff no one really offers us elsewhere.
For a lot of the boys, these are new experiences that help build confidence. It’s more than just a footy program — it’s development, it’s growth, it’s opportunity, in my opinion.
SPONSORS, PARTNERS AND DONORS
We would like to give thanks to our generous donors Joan Alexander, Peter Morris, Nick Sims, Ellis and Denise Richardson, The Pratt Foundation, River Capital Foundation and Demi Nominees.
We are also honoured to recognise the estate of Elizabeth Barbara Slocomb and The D Nugent Endowment for their legacy gifts received in 2025.
Coles has been a proud partner of the Collingwood Football Club Community Foundation since 2018.
As part of the partnership, Coles contributes to the Foundation by providing financial investment, meals and volunteers for people affected by homelessness in Melbourne through their support of the Magpie Nest programs.
Coles also provide in-kind support through food donations for Magpie Nest events. These events included the AFL Round 19 Magpie Nest at the G, the Magpie Nest Footy Finals Lunch, Christmas Wrapping Day and the annual Christmas Day Lunch.
Coles is honoured to stand Side by Side with the Collingwood Football Club Community Foundation, working together since 2018 to make a real difference for vulnerable Victorians. Through initiatives like Magpie Nest, the Magpies Reclink program and Collingwood’s Wheelchair Football team, we’ve seen the power of football to create real, positive change. Each year, Coles team members proudly volunteer their time to help at the Magpie Nest Cafe, witnessing firsthand the difference these programs make for people doing it tough in Melbourne. Together, we remain committed to building a stronger, more inclusive community.
Patrick Hassett Senior Manager Community and Stakeholder Engagement
volunteered by Coles team members at the Magpie Nest Cafe $220,000 1069 HOURS
invested in 2025
Nike is a proud supporter of the Foundation’s Barrawarn program, supporting the AFL Sir Doug Nicholls Rounds, AFLW Indigenous Rounds and the Club’s Cultural Immersion Trip.
Through their support of the Barrawarn program, as well as in-kind donations of football boots, Nike help ensure everyone has equal access to participation. First Nations communities are empowered and Indigenous culture is acknowledged and celebrated.
$540,000
invested over 5 years
Nike is proud to continue its support of the Collingwood Football Club Community Foundation’s Barrawarn program, and its incredible work to engage and nurture safe and empowered First Nations communities.
At Nike, our mission is to bring inspiration and innovation to every athlete* in the world. In partnership with Barrawarn, we have provided funding and donated football boots to help ensure that everyone has equal access to play and achieve their greatest potential, while also acknowledging, celebrating and respecting indigenous culture.
A five year partnership commitment, we look forward to continuing our work with Barrawarn through further practical support and sports clinics, as well as cultural exchange and immersion with our Nike teammates and First Nations communities.
Sandra Hore Vice President & General Manager Nike Pacific
*if you have a body, you are an athlete.
LiveLife Alarms is pleased to have partnered with the Foundation in 2025, launching a collaboration that supports a shared mission of helping people live the life they deserve. As part of this partnership, LiveLife Alarms provides direct financial support to the Foundation and also donates their SOS watch alarms for all staff working at the Magpie Nest Café. The watches offer an added layer of security and ensure staff and volunteers can continue delivering compassionate care to guests.
During our volunteer day at the Cafe, we saw firsthand the powerful impact of the Magpie Nest program and the gratitude of those who find comfort, dignity and belonging there. We look forward our ongoing partnership with the Foundation and supporting their meaningful work.
Gabrielle Hancock Chief Executive Officer LiveLife Alarms
Primo supports the Magpie Nest Cafe through in-kind donations to the Cafe as well as the annual Magpie Nest events.
During Magpie Nest Week in Round 19 of the 2025 AFL season, Primo brought their food truck to the Magpie Nest Cafe, serving free bacon and egg rolls to those in need. Collingwood CEO Craig Kelly along with AFL players were involved in the day, serving over 400 people in need.
At Primo, we are passionate about bringing local community, families and great food together, and the Collingwood partnership is a fantastic opportunity to do just that!
Jamie Eastley Chief Operating Officer Primo
Thank you to Alinta Energy for their financial support of the Magpie Nest Cafe, as well as over 60 staff donating their time volunteering at the Cafe.
Thank you to Bowens for their support of the Foundation, hosting BBQ fundraisers with all proceeds going toward the Foundation.
‘WHY I GIVE BACK’
WITH PETE MORRIS
From the outside, Pete Morris’ home might look like any other terrace in the inner suburbs of Melbourne. But step inside and you’ll find Magpie Terrace, a living tribute to the Club that shaped his life.
For Morris, Collingwood is a legacy, a rhythm and a source of pride that runs deeper than wins and losses.
“I’ve always loved Collingwood,” Morris said.
“When I was seven, I’d lie on my bed and listen to them on the radio.”
A childhood devotion, passed down from his mum and grandfather, grew into a lifelong commitment and one that now fuels his passion for giving back to the community that has been present for the entirety of his life.
For Morris, one story throughout his family’s history stands out.
In 1915, his grandfather lived across from Victoria Park and had lost his job at Carlton United Brewery. Unemployed and unable to afford the rent on the cusp of World War I, life for his grandfather was uncertain. So, he swallowed his pride and reached out to its landlord.
The landlord, who happened to be the infamous Melbourne entrepreneur, businessman, and Collingwood Football Club devotee, John Wren, who generously paid his rent while he got back on his feet.
This act of generosity planted a seed in Morris’ family forever - compassion, community, and Collingwood.
By age 15, Morris was attending games at Victoria Park solo, eventually joining the cheer squad and helping make the banners. The Club became a thread woven through his life.
“For me, my connection to Collingwood is sacred,” Morris said.
“Even though people come and go through the Club, the thread of Collingwood stays.”
But Morris’ generosity extends far beyond the time he’s dedicated to creating banners and supporting the team he loves.
In January 2015, Morris co-founded LiveLife Alarms with business partner Phil Mathieson. LiveLife Alarms provide medical equipment to support seniors who are at risk of falls.
LiveLife Alarms works by sending help alerts via text to its listed emergency contacts to the user’s location. They have since expanded their product range to easyto-use safety watches and alarm pendants.
Morris not only contributes financially to the Collingwood Football Club Community Foundation, but has provided staff at the Magpie Nest Cafe and the women living in the Magpie Nest houses LiveLife Alarm watches to instantly call for help if they feel unsafe or encounter a challenging situation.
“We sent more alarms to the Cafe and Magpie Nest Housing. People now feel a sense of safety. They can press a button and get help, that adds another layer of support.”
It’s a tangible way to protect and empower those doing it tough, reinforcing the connection between business and community.
Morris’ business LiveLife Alarms is thriving, but for him, success isn’t about profit.
“It feels wrong not to help others who aren’t getting what they deserve,” Morris says.
“You can actually see and touch what is happening in the Magpie Nest Cafe in person. When our leadership team volunteered, they were so moved. It had a real impact on us.”
That impact has rippled through his organisation.
Morris and Mathieson have built a business on the belief that success should be shared. After seeing the leadership team volunteer, more staff have wanted to get involved.
“Our business is about helping people,” he continued.
“Compassion is necessary. Yes, people can waste opportunities but you still have to show compassion and hope they meet the opportunity.”
He’s inspired by the work of Brendan Nottle (from Project 614) and the Magpie Nest Cafe team who understand that escaping poverty isn’t always so simple.
“Some people don’t even have a birth certificate. Without that, they can’t access Medicare, Centrelink or housing. Brendan’s team thinks through every step to help people become independent.”
“I give back because Collingwood gave me so much,” he said.
“Even when we lose on the field, we win in the community. That’s what matters.”
Morris’ recently commissioned piece by First Nations artist Lucy Tanami from the Barkly region in the Northern Territory (Collingwood’s NGA zone).
I can see that my small amount is being used to help the unfortunate. Not everyone has the ability to manage their life. I’m an aged pensioner, I’m fortunate enough to have learned how to survive with little.
Jenny Groves
Money goes directly into putting a roof over the heads of family violence victims and feeding the hungry, I see where my money is going. What a wonderful Foundation.
Paul
Wilson
I am proud to be a member of the Magpie Army. I am passionate about the support the Foundation gives those in need. Collingwood is my happy place.
Joan Alexander
To support Collingwood’s role in the community.
Donor
“It’s a great cause and happy to help out the Club. I have been a Collingwood supporter since 1949. I am very impressed by what the Club was achieving, in conjunction with the Salvation Army.
Donor
Diane Matthews
I was watching the news one night and saw the work the Club and players were giving to help, so I decided to help too. Although I don’t earn a big pay, I could afford what I’m giving and I feel so good to help the homeless and Collingwood Foundation.
Donor
I’ve decided to make an annual donation to the Magpies Nest as it combines my concern about homelessness and the need for better connection with people with my love for the Pies.
Elizabeth Proust
I like that the donation can be used for so many causes, as every little bit helps.
Donor
It is a pleasure to be a member of a Club that is inclusive of all the community and reaches out to provide food and shelter to those who find themselves in difficulty. The Foundation is one of the key reasons that I am proud to be a supporter of this great Club.
Rosemary
Warnock
To help people in need of support and because it is an initiative of Collingwood which does a lot to help those less fortunate in the community. I will give for as long as I can.
As a Collingwood member I wish to give to projects the Club supports.
Love the Club and support to a very worthwhile Foundation.
I think that I’m just a very ordinary middle class Pies supporter who strongly believes in living life considerate of others, especially those to whom life has not been easy or kind. Practically this looks like sharing my resources with projects such as ‘A Nest for All’ which closely aligns with my values. Regardless of the win or loss ratios each season, Collingwood has been good for my family, so I’m delighted to play a very small part supporting them to bring good to others.
Susan Wyatt
Because they give back to the community and help change peoples’ lives.
Mike & Michelle Aronson
Donor
Sharon Keppel
To help at the grass roots level.
Donor
Another way to be kind.
Daron Jackson
Diane Matthews
