Recurring Revenue Without Losing Control


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Every SaaS company on earth is careening towards its next revenue plateau. It&8217scalled a Growth Ceiling&8212amoment in time where growth stops, and you&8217relosing just as many customers as you&8217rebringing in. It&8217snot an opinion&8212it8217s just how recurring revenue businesses work.The good news Growth Ceilings are preventable&8212aslong as you know how to predict them and apply the right revenue growth strategies to keep them at arm&8217slength before they cripple your company.In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they&8217veinstalled in thousands of businesses inside of SaaS Academy&8212thebiggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling&8212andthis book will teach you exactly how to pull them, and in what order.You&8217lllearn:Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniquesOur Rocket Demo Builder framework that&8217sgenerated over 1B of software sales over the past decade, based on our winning software sales frameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our customer activation secretsA set of effective pricing playbooks you can use to solve your pricing problems forever&8212witout losing all of your customersSoftware As A Science is the definitive guide to engineering growth in a recurring revenue business&8212inthe simplest way possible.