Where and How to Raise Sports Finance? “Money attracts more money”, a popular business wisdom that is true to the very end. Businessmen today are the one making the most money, and walking the high roads of success. But every business requires capital to run. Especially, the one’s setting up a fresh business firms need a lot of monetary investment in the beginning years. “Sports” has become a full-fledged business in the present times. The advent of huge sports tournaments, sports team call for a lot of new business ventures and hence, for a lot of sports finance. The fresh business start-ups or the new acquirements by the existing business campaigners often need sports finance. This is where the international financing organisations make a mark.