LOOKING BACK
Highligths of 2024
MEET THE TEAM
Team member spotlights
CHILLY PLUNGE
New Years Tradition
ILYAS KOÇAK
CHILLY PLUNGE
CONNECTIONS THAT DRIVE SUCCESS
Meet Leo Lee, a dynamic 32-year-old Sales Executive at CERTUS Automation. With a passion for fashion, art, and language learning, Leo embodies a creative and open-minded approach to both life and work. Recently embarking on a journey to learn Dutch, he’s determined to master the language and embrace the cultural nuances it brings. "It’s exciting to challenge myself with something new, and I hope to keep improving," he shares.
A REFLECTION ON 2024
2023 was a pivotal year for Leo, marked by his participation in the 2024 Vienna Silk Road Summit. Representing CERTUS Automation at
this event, he exchanged insights with intermodal professionals, expanded the company’s network, and showcased how CERTUS AI OCR solutions can enhance efficiency along the Silk Road. "The discussions were inspiring, and it was rewarding to see the interest in our technology. It reinforced the value CERTUS brings to the global logistics community," Leo reflects.
LOOKING AHEAD
As 2025 unfolds, Leo's focus is clear: winning new projects in the APAC region and further advancing CERTUS’ presence in the intermodal sector. Leveraging his strong connections across Asia and Central Europe,
he’s poised to drive growth and innovation in these markets. "I’m excited to bridge global opportunities and help our solutions reach more corners of the world," he shares confidently.
EMBRACING NEW CHALLENGES
Leo’s New Year’s resolution goes beyond professional goals. With a commitment to mastering Dutch, he plans to navigate grocery shopping at traditional markets entirely in his new language. "It’s a fun and practical way to immerse myself in the culture while sharpening my skills," he says.
LEO IN THREE WORDS
Creative. Motivated. Open-minded.
MARTINA PAVLOVA
Business Consultant
COUNTLESS WAYS TO APPROACH A CHALLENGE
Meet Martina Pavlova, a dedicated Business Consultant who joined CERTUS Automation this year.
Martina has a passion for long walks in nature, visiting museums, and exploring the intricacies of the human brain and mind.
THE JOURNEY SO FAR
Reflecting on 2024, Martina is proud of introducing the concept of workshops at CERTUS. She facilitated the company's first creative session, which provided numerous insights to the consultants' department. "I am still reaping the fruits of that
session," she says. Many participants experienced the "Aha" moment, realizing that there are countless ways to approach a challenge.
Martina enjoys pushing people out of their comfort zones by encouraging imagination and creativity. She hopes to see more opportunities for interdisciplinary collaboration in the coming year.
GOALS AND ASPIRATIONS
Looking ahead to 2025, Martina is energized to explore new ways of working within the organization. She
is keen on innovating from a social perspective and finding new methods of collaboration to achieve better outcomes in less time. "There is so much we can do, but we can only do it if we do it together," she emphasizes.
NEW YEARS RESOLUTIONS
As for New Year's resolutions, Martina hasn't set any specific goals yet, but she's excited about the possibilities that 2025 holds.
MARTINA IN THREE WORDS
Energetic, Creative, Innovative
LOOKING BACK ON 2024
As we look back on 2024, we are proud to celebrate a year filled with significant achievements and groundbreaking projects that have propelled our company forward. Here are some of the key highlights:
Executing Projects on Every Continent
In 2024, we successfully executed projects on every continent and achieved over 35 logistics locations. This global reach highlights our ability to deliver robust and scalable solutions that meet the demanding needs of modern terminals and logistics companies. Our commitment to innovation and excellence continues to drive the industry forward. Pioneering OCR Technology on Mobile Harbor Cranes
In 2024, we started a proof of concept for Optical Character
Recognition (OCR) technology on a mobile harbor crane. This innovative project demonstrates our commitment to enhancing operational efficiency and accuracy in cargo handling for every part of the container terminal. The initial results are promising, and we are committed to making it as successful as all our other OCR systems.
Global Expansion of the Vehicle Booking System
Our Vehicle Booking System (VBS) has seen remarkable success in 2024, with its adoption by five different terminals around the world. This global expansion underscores the
versatility and effectiveness of our VBS in streamlining vehicle scheduling and improving terminal throughput. The widespread adoption of our VBS is a testament to its value in enhancing the efficiency of terminal operations globally.
As we move into 2025, we remain committed to innovation and excellence, continuing to deliver cutting-edge solutions that drive the industry forward. We thank our dedicated team and valued customers for their support and look forward to achieving even greater milestones together.
ADJAI ATWAROE
Project Management Officer
EXCITED ABOUT THE JOURNEY AHEAD
Meet Adjai Atwaroe, a dedicated PMO who joined CERTUS Automation at the age of 34. Adjai loves going on vacations, staying active through sports, and spending playful moments with his 3-year-old son, whether it's playing, dancing, or making funny faces. He also tends to finish off all the leftovers, which he happily admits.
THE JOURNEY SO FAR
Reflecting on his time at CERTUS, Adjai started in mid-November and immediately felt welcomed. "It feels like I've known everyone for a long time," he shares. Although he hasn't had the chance to showcase his
achievements yet, he is eager to tackle all the challenges that come his way. His addition to the PMO department, which has been very busy, was especially welcome. The team appreciates his enthusiasm and readiness to contribute.
GOALS AND ASPIRATIONS
Looking ahead to 2025, Adjai aims to continue his personal development while also enjoying the milestones his son achieves. He is excited about the journey ahead and the growth opportunities it holds.
ADJAI IN THREE WORDS
Enthusiastic, Resilient and Helpful
FATEMEH HOSSEINMARDI
Medior Software Engineer
CHALLENGES & ACHIEVEMENTS
Passionate about staying active and intellectually stimulated, she enjoys going to the gym, traveling, reading, shopping, and is currently embarking on the journey of learning to play the piano. Since joining CERTUS in June 2024, Fatemeh has quickly made her mark by diving into new projects, such as the parking initiative for DSV. During this project, she had the opportunity to visit their site in Denmark, which was both enlightening and inspiring.
THE JOURNEY SO FAR
Looking back at her initial months at CERTUS, Fatemeh reflects on the
challenges and achievements.
"Joining CERTUS and immediately getting involved in significant projects has been a whirlwind experience. Visiting DSV’s site in Denmark was particularly memorable as it allowed me to see our impact firsthand," she shares.
GOALS AND ASPIRATIONS
As Fatemeh looks ahead to 2025, her goals are clear: she aims to elevate her skills and become a senior engineer in her team. "The core projects at CERTUS are challenging, which is why I am focused on deepening my knowledge and
helping the team deliver high-quality code," Fatemeh explains.
EMBRACING NEW CHALLENGES
Fatemeh’s New Year’s resolution is to not only advance professionally but also to master the art of playing the piano. "Learning piano has been a challenging yet rewarding journey. It's a fun way to balance my analytical side with some creative expression," she says.
FATEMEH IN THREE WORDS
Persistence. Thoughtful. Analytical.
CHILLY NEW YEAR TRADITION
As the clock strikes midnight and the new year begins, many people around the world celebrate with fireworks, parties, and resolutions. But for some, the start of the new year means braving icy waters in a tradition known as the New Year’s Dive.
The New Year’s Dive (sometimes called the “Polar Bear Plunge”) is an event where participants jump into freezing cold water, such as lakes, rivers, or oceans, to mark the beginning of the new year. This chilly tradition is not for the faint of heart, as it involves immersing oneself in water that is often just above freezing.
The origins of the dive are somewhat unclear, but the tradition has been around for over a century. One of the earliest recorded New Year’s Dives took place in Boston in 1904, organized by the L Street Brownies, a local swimming club. Since then, the
event has grown in popularity and is now celebrated in various parts of the world, including Canada, the United States, the Netherlands, and the United Kingdom.
Participants in the New Year’s Dive often have different motivations for taking the icy dip. For some, it's a way to start the new year with a bold and invigorating challenge. The dive is seen as a symbol of renewal and a fresh start, washing away the old year and welcoming the new one with a burst of adrenaline.
For others, the event is a social activity, bringing together communi-
ties and friends for a shared experience. Many New Year’s Dives are organized as charity events, raising money for various causes and organizations. This adds an element of giving back, making the plunge not only a personal challenge but also a way to support the community.
For those who take the dive, the experience is often unforgettable.
The initial shock of the cold water is quickly followed by a rush of exhilaration and accomplishment. It's a unique way to start the new year, creating lasting memories and stories to share.
ILYAS KOÇAK
Team Leader Remote Support
CUSTOMER RELATIONSHIPS ARE VITAL TO ME
Meet a passionate technology enthusiast who returned to CERTUS Automation in December 2023 after nearly two years away. His interests range from cars and gadgets to home automation, and he cherishes time spent with his family. Rejoining the team was a seamless transition, thanks to the warm welcome from both customers and colleagues. "The reception I received made me feel like I never left. It's rewarding to know I had left a positive impression," he shares.
A REFLECTION ON 2024
The year 2024 was marked by numerous customer visits that
included site inspections, training sessions, and troubleshooting. These in-person interactions were invaluable for strengthening relationships with clients, whom he usually communicates with virtually.
"Meeting our customers face-to-face solidified our relationships and allowed us to better understand and address their needs," he reflects.
LOOKING AHEAD
As he looks forward to 2025, his primary goal is to enhance customer support and satisfaction. "Customer relationships are vital to me. I aim to visit as many clients as possible, ensuring they are happy with our
support, both in-person and remotely," he explains. He believes that improving customer support not only benefits the clients but also brings him immense satisfaction. "Happy customers equal a happy me," he emphasizes.
In addition to his professional aspirations, he has personal goals for the upcoming year. "It might sound cliché, but I want to lose some weight and get more exercise. Who knows, I might even participate in the Harbour Run," he says with a smile.
ILYAS IN THREE WORDS
Driven, Team Player, Calm