TOOLBOX
THE #1 COMMUNITY OF SUCCESSFUL CONTRACTORS
CCN
AUGUST 2020 FROM THE PRESIDENT
IN THE TOOLBOX
3 Fall Conference Preview 4 Production in the New Normal
The Vital Importance of the Network SCOTT SIEGAL
Scott Siegal, President CCN
Things are changing so fast from week to week and month to month, and there is so much uncertainty right now. We don’t know what’s going to happen. Will the virus go away and life goes back to normal? Is it going to continue like this? Are we going to have another shutdown? Are we going to have more stimulus? Are people going to stop spending money? There is so much uncertainty.
How do you know if you’re succeeding?
6 What is SalesBrain? 8 The Critical I-9
10 Onboard Quickly 11 Stay in OSHA’s Good Graces
The uncertainty leads you to second guess the right thing to do. What should I be investing in? Are we doing well or should we be doing better? At the beginning of March when it became clear we were going to get shut down and everyone was pretty scared, my first reaction for my roofing company, Maggio Roofing, was to cut our expenses because I thought preserving cash flow was the most important thing. My gut reaction was to start the cuts with marketing since its one of the largest expenses we have (and I thought people would stop spending money during a pandemic).
Once the stimulus was passed and finally appropriated to small businesses, the world was still facing a complete shutdown and uncertainty for the future. Sales (and leads) in the month of March/April slowed down, which reinforced the decision to cut our marketing expenses. As the shutdown went on, I continued to speak with CCN members all over the country and it became apparent that consumers were starting to purchase again, and things were going to be very busy. This allowed the decision to reinvest in our marketing much easier. It dawned on me that if I didn’t have this network, what would I have done? Called my competitors and see what they’re doing? Call my family and ask them what they think? Neither of these were viable options. First, my competitors aren’t going to share information and my family has no idea what this business is like! continued on page 2
CO N T R AC T O R S . N E T
