BUSINESS INSIDER
regional chamber of commerce
P r o m o t i n g a n d e n h a n c in g b u s i n e s s w i t h i n t h e C e r r i t o s a re a
May 2015
Volume XII, Issue XI
Reverse Mentoring
How it could help your business “It takes a long time to become young.” Pablo Picasso
Cyber Security Business Conference
Jae Lee, Melanie Broad, Dan Padelford, Mayor Carol Chen, Councilmember Jim Edwards, Becky Lingad, Bob Buell, Dr. Pao-Ling Guo, and Scott Smith More on Page 8
Fiesta on the Fairways Golf Classic Monday, May 4, 2015 12:00 pm Shot-gun start Los Coyotes Country Club - Buena Park
State of the City Luncheon Wednesday, May 20, 2015 11:30 am - 1:00 pm Cerritos Center for the Performing Arts
Annual Installation Luncheon Wednesday, June 10, 2015 11:30 am - 1:00 pm Cerritos Library - Skyline Room
Business Networking Mixer “Vintage Cerritos” Thursday, June 18, 2015 5:00 pm - 7:00 pm 11000 New Falcon Way - Cerritos
Higher level executives who mentor new employees has been a sound business practice since commerce began centuries ago. Today, mentoring looks a bit different. With new concepts and technology springing up at a rapid pace, younger professionals, who are often very tech-savvy, are now mentoring the more seasoned employees and executives who may be behind with these skills. Some companies call this “May-November” mentoring, but the more popular term is reverse mentoring. The concept of reverse mentoring is attributed to former General Electric CEO Jack Welch. In the 1990’s, he had 500 higher-level executives work with younger employees to learn how they worked, which included a new online world called the internet. Mr. Welch was even part of the program and learned how to use the web. Today, all types of companies are utilizing this unique approach to connecting upper level management with younger employees. Many companies, from IBM to Time Warner, have developed formal reverse mentoring programs which have helped boost profits from expanded discussions and input. Developing a formal program can be an effective way to build reverse mentoring relationships within a company. Before moving forward with a formal program, there are several key issues to address. An article that appeared in Forbes noted five focus areas to be addressed from expectations to trust. Realistic expectations of the mentoring relationship need to be clearly defined. Both parties have to be completely committed to the relationship and should agree upon rules upfront. The best mentoring programs focus on a willingness to learn from both parties, and reverse mentoring is no different. Trust is a key factor in reverse mentoring programs where both parties are being asked to go outside of their comfort zone. Finally, both parties must be transparent and willing to share what they are feeling and thinking. This helps in overcoming differences in generational communication styles. Not all companies need a formal reverse mentoring program. An easy way to help engage informal reverse mentoring is to just have all employees get together to discuss projects or programs. Younger employees may have a different perspective that could open the eyes of the company leaders to combat existing problems or even develop a new product. There are other benefits to reverse mentoring besides the obvious learning taking place. The senior manager can share their business knowledge with the younger mentor. An example might be in dealing with customers, where a phone call or an in person meeting might be better than a text or email to close an important sale. Another benefit is that the younger More on Page 3
Cerritos Regional Chamber of Commerce · 13259 E. South Street · Cerritos, CA 90703 phone: (562) 467-0800 · fax: (562) 467-0840 · chamber@cerritos.org · www.cerritos.org
Promoting and enhancing business within the Cerritos area
2015 State of the City Luncheon Presented by: City Manager
Cerritos Mayor
Art Gallucci
Carol Chen
Wednesday, May 20, 2015 11:30 am - 1:00 pm Cerritos Center for the Performing Arts Sierra Room
Lunch is $30/person for members Reserved Sponsor Table of 8: $400 Reserved Sponsor Half-Table of 5: $250 Event Sponsor: $100
RSVP: 562/467-0800 chamber@cerritos.org
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Executive Committee President JONATHAN MATSON Matson Architects, Inc. Vice-President TERI BAZEN Norwalk-La Mirada Plumbing Vice-President ANN GRIFFO ABC Unified School District Vice-President RONALD JOHNSON Irvine University Vice-President CONNIE TURNER Southern CA Edison Past President JULIA EMERSON Southern California Gas Company
Board Members MELANIE BROAD LPL Financial GINA COLE Legal Shield JB D’SOUZA Calmet Services ALEXANDER KHANANASHVILI Gardens Regional Hospital & Medical Center KEN KRAUS Los Cerritos Center JAE LEE Rose Hills Memorial Park & Mortuary PAUL MOTENKO Stacked Restaurants MARK CHUNG Sleep & Lung MD BRIAN JONDLE Vicencia & Buckley, A Division of Hub Int’l
Staff
52nd Annual Installation Luncheon Wednesday, June 10, 2015, 11:30 am to 1:00 pm Cerritos Library - Skyline Room Table Sponsorship (8 seats): $400 Half-Table Sponsorship (5 seats): $250 Event Sponsorship (Includes 1 seat): $100 Members: $30/person | Non-members: $50/person
Business Networking Mixer "Vintage Cerritos"
Thursday, June 18, 2015, 5:00 pm to 7:00 pm Vintage Cerritos - 11000 New Falcon Way, Cerritos Members: Please be our guest | Non-members: $20/person
SCOTT SMITH Executive Director JILL OVARD Operations Manager MAY PEITZSCH Member Benefits Coordinator CLARENCE FUQUA Bookkeeper
The Business Insider
is published monthly by the Cerritos Regional Chamber of Commerce. 13259 E. South Street Cerritos, California 90703 562/467-0800 chamber@cerritos.org
Promoting and enhancing business within the Cerritos area
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Reverse Mentoring Con’t from page 1 mentors are likely to receive a morale boost, leading to improved employee retention at the company. The mentoring relationship fosters professional development for both the mentee and mentor making this a popular program for many companies. In fact, younger employees at Hewlett-Packard are seeking more reverse mentoring opportunities. At tech giant Cisco Systems, having a reverse mentor became a “badge of honor” for executives. There can be drawbacks with reverse mentoring as well. It might be difficult for experienced employees or executives to take advice or feedback from those with less experience. Younger team members may lack the confidence to share their true opinions or they may find it intimidating to work with an executive, leading to less feedback or even participation. In the end, reverse mentoring can break through the traditional assumptions that both younger and older employees have of each other. Reverse mentoring removes the stereotypes that most employees have and can lead to improved communication between employees. Whether your company chooses to develop a formal program or keep it simple, reverse mentoring can be a great way to improve your results.
Reverse Mentoring What it can do for your business Valuable advice and information from new sources - Younger employees can link experienced employees or executives to new trends, thoughts, or even business opportunities Catch up on technology more quickly - Younger employees are typically more tech-savvy and are willing to teach those who may be behind, leading to peer-topeer training and real-world learning that has context to how technology can be useful
Last minute is not a problem We had an unexpected event Trinity Worldwide Reprographics 12921 E. 166th St. at Irvine University recently, Cerritos, CA 90703 and I needed copies of our marketing materials printed ASAP! I contacted Trinity Worldwide Reprographics about my printing needs and fast time frame. Talk about a fast turnaround - not only did I receive my material in a timely manner, but the printed copies looked awesome. Hats off to the owner and helpful, friendly staff. I would recommend Trinity Worldwide Reprographics to family and friends, schools, churches, and clubs for fast, professional and friendly service. I will definitely call them again for my printing needs. Ronald Johnson Irvine University
Generation of new ideas - Reverse mentoring can spark new ideas through cross-generational understanding and communication Boost morale and energy - Engagement between the reverse mentor and mentee brings a renewed sense of connection between employees through improved communication and shared dialogue
Submit You Chamber “Shout Out” by either sending it by email to chamber@cerritos.org or to the Chamber office located at 13259 E. South Street, Cerritos, CA 90703.
Advertising Space Available 1/8 page color ad (3.5" x 2"): $25/month 1/4 page color ad (3.75" x 4.5"): $50/month 1/2 page color ad (7.5" x 4.5"): $100/month Contact the Chamber: 562/467-0800
Promoting and enhancing business within the Cerritos area
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Upcoming Events MAY 4
13
FIESTA ON THE FAIRWAYS GOLF CLASSIC
Breakfast
12:00 Shotgun Start Los Coyotes Country Club Golf Course - Buena Park Foursomes, Sponsors, & Raffle Donations are available
GOOGLE ADWORDS
9:00 am - 10:00 am 13259 E. South St - Cerritos Regional Chamber Office Members: Please be our guest
20 STATE OF THE CITY LUNCHEON
11:30 am - 1:00 pm Cerritos Center for the Performing Arts Lunch is $30/person - Non Members: $50/person Sponsorship Tables & Opportunities are available
JUNE
10 ANNUAL INSTALLATION LUNCHEON
11:30 am - 1:00 pm Cerritos Library - Skyline Room Lunch is $30/person - Non Members: $50/person Sponsorship Tables & Opportunities are available
331 Los Cerritos Center
Thursday, May 7, 2015 10:00am Learn how to best utilize Microsoft Office applications and introduce attendees to the power of Office 365 and best practices for DIY tips to improve your social media marketing. Visit www.microsoft.com/cerritos to sign up for this free event.
18 BUSINESS NETWORKING MIXER
“Vintage Cerritos” 5:00 pm - 7:00 pm 11000 New Falcon Way Cerritos Members: Please be our guest - Non Members: $20
The Cerritos Regional Chamber of Commerce Has a Facebook Page!
A Private Streamed Video Event Focusing on how Google AdWords can connect you with customers. Presented by:
Joe Laing
www.facebook.com/cerritos-regionalchamber-of-commerce
President SumTotal Marketing & Google Partner
WEDNESDAY, MAY 13, 2015 9:00 am - 10:00 am
We would love for you to be our “Fan” and "Like" us on Facebook. Visit the link below and hit "Like" and you will have access to our event photos, updates, new member and renewing member announcements, and upcoming events. Be sure to spread the word and tell your friends to "Like" us, too!
Cerritos Regional Chamber of Commerce 13259 E. South Street - Cerritos SEATING IS LIMITED
Reservations must be made in advance
RSVP: 562/467-0800
chamber@cerritos.org
Promoting and enhancing business within the Cerritos area
New Chamber Members Please join us in welcoming these new Members to the Chamber of Commerce. Stop by their respective locations and welcome them to our business community!
LOS ANGELES FEDERAL CREDIT UNION Opening Soon!
Sac Murguia 11306 South St. Cerritos, CA 90703 877-695-2328 www.lafcu.org
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Member Anniversaries 30 Years or More Cerritos Nissan
20 Years or More
Darlyne Fujimoto, O.D. & Associates Civic Member - Bob & Marianne Hughlett
SECURE ONE CAPITAL Anthony T. LeBlanc Sr. P.O. Box 32 Artesia, CA 90702 562-458-0561 www.secureonecapitalcorp.com
10 Years or More The Gardens Casino
5 Years or More
Pete's Plumbing Goodwill SOLAC Care Ambulance Service
1 Year or More
GOLDILOCKS Louie Ortiz-Luis 17218 Norwalk Blvd. Cerritos, Ca 90703 562-865-3131 www. goldilocks-usa.com
E-Z Up Direct Athens Services Sleep & Lung MD Royal Garden Restaurant 1st CEB Adoption Committee Holiday Inn - Long Beach Airport Civic Member - Gordon Miyamoto
Thank you for your continued membership!
2015 Presidents Circle Members Diamond
Gold
Silver
Bronze
Crystal
George Ray
Promoting and enhancing business within the Cerritos area
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Chamber Celebrates the Growth of a Local Business with a Ribbon Cutting Ceremony OUT OF THE PARK PIZZA 6038 Ball Road Buena Park, CA 90620 714-595-7883
A Ribbon Cutting & Grand Opening Ceremony was held at Out of the Park Pizza on April 2nd in celebration of their new Buena Park location. Out of the Park Pizza is a family friendly establishment with the goal of providing a home away from home to watch sports, enjoy terrific food and craft beer. They provide superior ingredient at affordable prices. For the kids and adults who are still children at heart, they have a great game room with all the latest and greatest arcade games. This is in addition to the many big screen TV’s and a nine foot wide projector showing the latest sports events. Out of the Park also offers a wide variety of local craft beers. They also give back to the community by supporting youth sports, first responders, and the military and veterans. Plan your next group meal at Out of the Park Pizza.
Promoting and enhancing business within the Cerritos area
E-Z Up Direct CBRE- Sam Chu Aflac - Joseph Derthick Fidelity Hearing Center Valley Christian Schools Fred H. Matsumoto, DDS, Inc. Melanie Broad, LPL Financial Advisor
Chamber members are encouraged to join the 110% Club by contributing 10% over their annual membership dues; in return, 110% Club Members receive special recognition throughout the year for their financial contributions used to further assist the Chamber’s mission of serving the local and business community.
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Promoting and enhancing business within the Cerritos area
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Cyber Security Business Conference
Sherman Crancer from Microsoft presented 5 Steps to Security
The Chamber partnered with the City of Cerritos to hold the Cyber Security Business Conference on April 16, 2015, in the Sierra Room at the Cerritos Center for the Performing Arts. Attendees learned the best way to protect their businesses from the growing threat of cyber attacks. Presenters covered several issues related to cyber security. The event opened with a panel of experts discussing what to do when your business is attacked. The panel, made up of Steve Vicencia, Vicencia & Buckley Insurance Services - a division of HUB International, Special Agent John Palmieri, FBI, and Gordon Calhoun, from the law firm of Louis, Brisbols, Bisgaard & Smith, presented information on reporting a cyber attack to law enforcement and the insurance coverage needed to best protect your business. Sherman Crancer of Microsoft presented 5 Steps to Security providing information to help prevent an attack. During the luncheon portion of the meeting, Jim Vaughn and Jonathan Karchmer, both from iDiscovery Solutions, gave attendees insight into real world cases of cyber crime and how, as forensic examiners, they work to take corrective action and track down criminals. Attendees left the event with knowledge that they could put to use that very day to protect their businesses, employees, and customers from cyber crime. Thank you again to our event sponsors: City of Cerritos, LPL Financial - Melanie Broad, Legal Shield - Gina Cole, Los Cerritos Community News, Microsoft Stores, Vicencia & Buckley Insurance, and World Financial Group. Printing of event brochures was provided by Trinity Worldwide Reprographics. Copies of all presentations are available on the Chamber’s website (cerritos.org) under “Event Presentations”.
Scott Smith, Mayor Carol Chen, John Palmieri, Steve Vicencia, Gordon Calhoun, Bob Buell, Councilmember Jim Edwards, Dan Padelford, Jim Vaughn, and Jonathan Karchmer
Cerritos Mayor Pro Tem George Ray with Diane Mendez-Padelford and Steve Vicencia
Steve Vicencia, John Palmieri andf Gordon Calhoun
Joseph Derthick - AFLAC, with Gina Cole and her Legal Shield team
Dan Coccia from Microsoft with Dr. Mark Chung with a new Windows phone
Promoting and enhancing business within the Cerritos area
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Hiring, Firing & Documenting Employees Workshop The Chamber hosted its annual Hiring, Firing & Documenting Employees Professional Development Workshop on April 23, 2015 at the Cerritos Library. Business leaders attended the informative workshop presented by Ann Smith, Senior Counsel, and Philip Azzara, Senior Associate, both from Atkinson, Andelson, Loya, Ruud & Romo. Attendees learned best practices when hiring a new employee, documenting an employee’s performance and what to do when terminating the employment relationship. AALRR has been a member of the Cerritos Regional Chamber of Commerce for over 25 years and Ann Smith is a past President of the Chamber. Ann Smith frequently speaks on topics of labor and employment issues and can be reached at 562/653-3200. Ann K. Smith, Esq. - Senior Counsel at Law Firm of Atkinson, Andelson, Loya, Ruud & Romo presents to attendees at the Chamber’s latest workshop
American Red Cross
A 7.8 magnitude earthquake struck Nepal on Saturday, with an epicenter 50 miles northwest of the capital, Kathmandu. The quake, the largest to hit the country since 1934, has impacted approximately 8 million people, killed more than 5,500 people with 11,000 more injured to date. Many are feared trapped under rubble and the number of casualties is expected to rise. At least 15 aftershocks, ranging from magnitude 5 to 6.6 (for comparison, the 1994 Northridge quake was a magnitude of 6.7), caused further damage to buildings and increased the risk of collapse. The American Red Cross is working with the Nepal Red Cross and its global Red Cross partners on a coordinated and comprehensive international response. To date, we have committed $1 million to support the global Red Cross network to meet the emergency needs of earthquake-affected populations in Nepal. Right now, Red Cross activities are focused on emergency health, shelter, and livelihoods, as well as reconnecting families, providing safe and dignified burials, and supporting Nepal Red Cross preparedness and response capacity. Disasters are indiscriminate; they happen all over the world, every day. For more than 130 years, we have worked with the global Red Cross and Red Crescent network to meet the needs of the world’s most vulnerable communities in the face of disaster while also working to strengthen community resilience. Red Cross disaster preparedness, response, and recovery efforts simply would not be possible without our volunteers, staff, and partners – everyone plays a vital part. It truly is in the coming together that we are strongest. To donate, visit the American Red Cross of Greater Long Beach/Rio Hondo’s website at www.redcross.org/ca/long-beach.
Promoting and enhancing business within the Cerritos area
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Chamber Celebrates the Growth of a Local Business with a Ribbon Cutting Ceremony GOLDILOCKS
17218 Norwalk Blvd. Cerritos, CA 90703 562-865-3131 Goldilocks held a community grand opening event on April 22, 2015 to celebrate its new Cerritos location. The event was attended by local dignitaries including the Counsel General of the Philippines. Goldilocks will soon be celebrating 50 years of serving their authentic Filipino specialties and baked goods. It all started with the dream of the founders, who set out to bake and decorate cakes and pastries that would please brides, children, and customers with all sorts of celebration needs. What started as a small business is now a global brand with locations in the Philippines, United States, Canada, and Thailand.
Monday, May 5, 2014 Los Coyotes Country Club
8888 Los Coyotes Drive - Buena Park,
Thank you to all of our Event Sponsors
Office of Supervisor Don Knabe
Desmond E. Thompson Fleet Manager
JIM EDWARDS
Community Family Guidance Center
Promoting and enhancing business within the Cerritos area
MEMBERS IN
THE
NEWS
LBS Financial Credit Union
How much of a loan do you qualify for? What FICO score do you need to buy a home? How much money do you need for a down payment? Attend a Home Buyer's seminar presented by LBS Financial Credit Union to learn more about home buying and also receive a coupon for a free appraisal ($350+ value) to be used on a purchase or refinanced home loan through LBS Financial. Dates and locations of seminars: East Long Beach Wed, May 14 6:30 pm - 7:30 pm 3441 East 10th St Long Beach Cerritos Sat, June 13 10:00 am - 11:00 am 11239 183rd Street Cerritos Seating is limited, please RSVP by calling 562/598-9007 or 800/527-3328 x5729.
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Extreme AutoWerks
Extreme AutoWerks was recently recognized by the City of Cerritos through the City’s Business Spotlight program. With more than 25 years of experience, Extreme Autowerks has established itself as the premier automotive, residential/ commercial window tint and paint protection film (clear bra) specialist in Southern California. The company provides quality services to high-end luxury and exotic car dealerships. Extreme Autowerks also provides exceptional customer service, offers high-quality products and consistently meets the high demands of this exclusive industry. Extreme Autowerks is located at 16319 Piuma Avenue in Cerritos. The phone number is (562) 551-8070 and the company is open Monday through Saturday from 9 a.m. to 6 p.m. The website is extremeautowerks.net.
Cerritos Community Prayer Breakfast
The Cerritos Community Prayer Breakfast Committee is hosting its 15th Annual Prayer Breakfast at the Cerritos Sheraton Hotel on Wednesday, May 13th at 7:00 AM. This year's keynote speaker will be Chaplain Hal Carter, LT, USN, 1st Combat Engineer, 1st Marine Division and the event will recognize all of the men and women who have served and continue to serve our great nation. The committee is comprised of a group of interdenominational lay people from throughout the community who strive to serve God by planning and presenting an Annual Prayer Breakfast. Those interested in attending or serving as a sponsor can contact Anna Titus, Chairperson, at 562/860-9607.
ABC Adult School
The ABC adult school in Cerritos is raffling off a free, custom designed, website on Friday May 22, 2015. There is no charge to enter to win. Email the web instructor, Nina Ablovatskaya, with your name, business name, and phone number. Just put “raffle” for the subject or description of the email or letter. The website will be custom designed for the business, non-profit, or personal website, and tailored to enhance their web presence. For more information on web design, or graphic design classes at ABC adult school, stop by the office, email, or call for more information. Web and graphic design classes start at $40. Send email entries nina.ablovatskaya@abcusd.us.
Are You Receiving the Chamber’s Email Alerts? Send us your email address & we will add you to our list:
chamber@cerritos.org
The Cerritos City Council presents a proclamation to Bing Lee of Extreme Autowerks
CTA Travel
Have you been dreaming about a luxury river cruise down one of the picturesque waterways of Europe? Maybe a Wine River Cruise in France or a Christmas Time Cruise through countries like Germany, Austria, and Hungary? Stop dreaming and book a cruise through CTA Travel. The Wine River Cruise in November is a unique river cruise experience in the Bordeaux Wine Region. Enjoy special wine themed river cruise offering wine tastings and more. The Christmas Time Cruise is an adventure taking you along the beautiful Danube for a Winter Wonderland River trip. Visit Christmas markets from Budapest to Nuremberg. Contact CTA Travel for more information about these great cruises at 800/758 -4955 or cathief@ctatravel.com.
American Cancer Society
The American Cancer Society will hold a Relay for Life of Cerritos/Artesia event on Saturday, May 30th at Liberty Park. The event, running from 9:30 am to 9:30 pm, honors cancer survivors, raises money to help end cancer, and promotes ways to reduce cancer risks. Those who would like to serve as Relay for Life committee members should contact Sarah Ambrose at 562/3025873 or at sarah.ambrose@cancer.org. For more information about the Relay for Life of Cerritos/Artesia, visit the website relayforlife.org/cerritosca.
Promoting and enhancing business within the Cerritos area
goldilocks
17218 Norwalk Blvd. Cerritos, CA 90703 562-865-3131 www.goldilocks-usa.com
Cerritos Regional Chamber of Commerce · 13259 E. South Street · Cerritos, CA 90703 phone: (562) 467-0800 · fax: (562) 467-0840 · chamber@cerritos.org · www.cerritos.org
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