Interior Design & Graphic Design Portfolio

PROFILE

SHIVAM CHOUDHARY I am a creative, artistic and ambitious multiskilled interior designer with a talent for thinking outside the box and coming up with innovative ideas and designs. I have special interest and exploration in graphic design. I have worked on free lance exhibition design projects, interior graphics and residential projects. I believe in treating every element in space as a unique element of composition in an art work.

Date of Birth : 08/08/1998 Nationality: India Current City: Ahmedabad Home Town: Gurugram Languages: Hindi, English & Gujarati

CONTACT Phone : +91-7567278135 Email: shivamchoudhary08.in@gmail.com Behance : shivamchoudhary Linkedin: www.linkedin.com/in/shivamchoudhary08 Instagram : @revived.arts & @lensbythedarkness *Dear Issuu readers please reach out to me via email

EDUCATION

SKILLS

2019-2020 : Student Exchange Program ESART (Escola Superior de Artes Aplicadas) (IPCB) Instituto Politécnico de Castelo Branco, Castelo Branco, Portugal 2016-2021 : Bachelors of Interior Design CEPT (Centre for Environmental Planning & Technology),Ahmedabad, India (Scored in top 5% of the batch) 2011-2016 : Senior High School- Science (PCM) Amrita Vidyalayam (CBSE), Ahmedabad, India

EXPERIENCE 2019-2020 : Internship- Interior Graphics & Graphic Design Ido Design, Ahmedabad 2018-2019 : Student Assistantship (Graphic Design), CEPT Library, Ahmedabad Student Assistantship (Graphic Design), CEPT Excellence Exhibitions, Ahmedabad

INTERESTS

California Institute of the Art J ul 3 , 2 02 0

Shi va m C houdha ry has successfully completed

Visu al Elements of U ser Interface D esign an online non-credit course authorized by California Institute of the Arts and offered through Coursera

Certificates and Certified Courses

Michael Worthington Faculty, Program in Graphic Design School of Art

COURSE CERTIFICATE

IO

N F OR E V E

E

F C E R T I

R

T

NE

E DU

YO

S

I

C

U

R

A

T E

C O

CA

ts

Veri f y a t coursera .org /veri f y/7H M NX4C ZL6K9 Cour se r a ha s conf ir m e d the ide nt it y of t his individua l a nd t he ir pa r t icipa t ion in the cour se .

INDEX

6

PORTFOLIO 2016-21

|

INTERIOR DESIGN

O1

O2

O3

O4

O5

O6

O7

O8

EXPERIENCE NEROLAC RETAIL DESIGN

RESIDENCE AT MEADOWS RESIDENTIAL DESIGN

CAFE AZUL THEMATIC SPACE DESIGN/ TECHNICAL DETAILS

GRAPHIC DESIGN

| SHIVAM CHOUDHARY

VISUAL BRANDING MUSEUM & EXHIBITION

PRAKAASHEY PARIPREKSHAY EXHIBITION DESIGN

RECALL & REVEAL ADAPTIVE REUSE

INTERIOR GRAPHICS CAFE PROJECTS

POSTER DESIGN & LOGO DESIGN PERSONAL PROJECTS

7

O1

EXPERIENCE NEROLAC Project Type Project Sub Type Project Location Project City Studio Project Year

8

: Retail Design :Branding and Retail : Hill Road, Bandra : Mumbai : CEPT- Brand Building through Spatial Design : 2020 (Sem 9)

ABOUT STUDIO - Brand Building through Spatial Design With the rise of E-commerce, omni-channel retailing and ubiquity of “brands” in the last few decades, the relevance as well as design approaches for retailing and brand building have evolved significantly. These novel challenges are demanding new approaches in retail store design. To address this evolving nature of retail store design, this studio focused on design of variety of retail formats through the lens of brand building.

EXPERIENCE NEROLAC FLAGSHIP STORE Nerolac is a well-known paint brand in India. Currently, it is in second position, one behind Asian Paints in the decorative paints segment. The proposed design for the experience center will allow Nerolac to position itself as the most sustainable brand, a claim that only Nerolac can make!

Since the paint buying process by homeowners is heavily influenced by designers and painters in India, this experience center is designed to inspire and aid the designers through a variety of tools offered in this space. A digital experience based wow element has also been proposed to help this center create a buzz in the city.

9

Understanding the brand competitiors and USP, that makes nerolac different from other paint brands

10

Understanding the brand product range and touchpoints

Understanding the process of buying paint in India

PORTFOLIO 2016-21

|

1

| SHIVAM CHOUDHARY

Location and Storefront

EXPERIENCE NEROLAC

Understanding the target audience in detail

11

Ground Floor

Ground Floor Plan

12

Floor Floor

First Floor Plan

PORTFOLIO 2016-21

|

1

| SHIVAM CHOUDHARY

Storefront and side elevation

EXPERIENCE NEROLAC

Circulation & Zoning

13

Spatial design strategies in the retail store

14

PORTFOLIO 2016-21

|

1

| SHIVAM CHOUDHARY

EXPERIENCE NEROLAC

Central space on ground floor

15

Ground floor Views

16

PORTFOLIO 2016-21

|

1

| SHIVAM CHOUDHARY

EXPERIENCE NEROLAC

First floor Views

17

O2 18

PRAKAASHEY PARIPREKSHY Project Type Project Sub Type Project Location Project City Studio Project Year

: Exhibition Design : Space Planning : Deewanji-Ni Haveli : Ahmedabad, India : CEPT-Contemporary Crafts : 2018 (Sem 5)

ABOUT STUDIO - Celebrating Contemporary Crafts Interior Design studio at CEPT about designing an themed exhibition space in a heritage site. The curation and theme development was based on study and research on Contemporary Crafts of Asia PRAKAASHEY PARIPREKSHY

For Complete project with detail please scan QR code.

Walking deeper into the streets of Sankri Sheri there stands Deewan Ji Ni Haveli reflecting the heritage of Ahmedabad- The heritage city of India.

Through its highly Carved wooden facade, now holds this lighting exhibition named “PRAKAASHEY PARIPREKSHY” which means lighting Perspectives, is based on changing your perspective on word ‘light’ and realizing how important light is all aspects of life.

Without Light, we cannot exist it has always been an important part of our life yet we do not realize its importance and how light is indirectly linked to almost everything in nature.

The exhibition explores about these indirect relationships and connection that contemporary lights forms with“Religion & Light”,“Tradition & light”,“Time & light”,“Experience & light”.

In India, while artisans still practice a diverse range of craft skills, they are sadly disappearing. The crafts of India are diverse, rich in history and religion. The craft of each state in India reflects the influence of different empires. Throughout centuries, crafts have been embedded as a culture and tradition within rural communities. Contemporary crafts based on these skills have been curated so as to bind the narrative of the exhibition.

19

Interpreting the site through visual diagrams

20

The Site: Deewanji Ni Haveli’, literally meaning house of the Deewan, a minister to the court of the King. This 300 year old traditional house called ‘haveli’ was the residence of the Deewan family. The haveli has highly ornamented, carved wooden facade .

PORTFOLIO 2016-21

|

| SHIVAM CHOUDHARY

Book on Brief Research & collection of contemporary crafts in Asia

2

PRAKAASHEY PARIPREKSHY

Exhibition Abstract poster

21

Abstract visual narrative of the understanding of the interaction with light in 3 studied museum

22

Video project on Understanding RBI monetary museum.

Scan for viewing Video.

PORTFOLIO 2016-21

|

Abstract curatorial sequence & flow of exhibition represented as flow of current in an electric diagram

| SHIVAM CHOUDHARY

PRAKAASHEY PARIPREKSHY

2

23

Curatorial Sequence displaying all the curated objects, the setup & the flow of exhibition along with the exploded view of Deewanji-Ni -Haveli 24

PORTFOLIO 2016-21

|

2

Developing wayfinding and signage system for the exhibition

| SHIVAM CHOUDHARY

Signage mapping

Developing other wayfinding strategies & technique 25

O3 26

RESIDENCE AT MEADOWS Project Type Project Sub Type Client Project Location Project City Project Year

: Residential Design : Apartment : Savita Devi : Shantigram : Ahmedabad, India : 2018

CLIENT PROFILE & REQUIREMENTS The client for this residence at meadows, Adani Shantigram was Ms Savita Devi.

She is a housewife and a fashion designer, who owns a textile showroom and boutique nearby. The family consisted of four people Ms Savita,her husbands and her son and a daughter. Both of her sibling are adults. As a textile shop owner Ms Savita spends her day surrounded in colorful textiles and as a resulted she wanted the house without too many colors. She also owns a lot of cloths and hence she wanted a lot of storage and wardrobe in her house.

• UPPER MIDDLE CLASS • FAMILY OF 4 • REQUIRES EXTRA STORAGE PAINT SCHEME

• NEUTRAL COLOR SCHEME • A TOUCH OF MODERN • SEMI CLOSED KITCHEN LAMINATES

COLOR SCHEME

DRAPERY FABRICS

UPHOLSTERY FABRICS 27

Apartment layout Area: 1870Sq ft

28

Photograp

PORTFOLIO 2016-21

|

| SHIVAM CHOUDHARY

3

RESIDENCE AT MEADOWS

phs of the Apartment

29

O4 30

RECALL & REVEAL Project Type Project Sub Type Project Location Project City Studio Project Year

: Adaptive Reuse : Visualization : Premabhai Hall : Ahmedabad, India : CEPT- Work-Play 2.0 : 2019 - (Sem 6)

ABOUT STUDIO - Work- Play.2.

Interior Design studio at CEPT based on focusing on the implications of urbanization on design. Studying issues pertaining to ‘hyper-density’ and the conditions it creates in cities and built environment densely populated Indian cities.

Exploring ‘cross-programming’ a sub type of Adaptive reuse where two or more spatial program coexist together in a harmony while reusing an existing space.

For Complete project with detail please scan QR code.

The site - Premabhai Hall The Premabhai hall is located in the densely populated, old city of Ahmedabad. This Post-Corbusian Brutalist piece of architecture was Designed by famous architect B.V. Doshi in 1956 as a modern public theater. The roof has a generous sky terrace with a fantastic view of its vibrant historical surroundings. As the theater was closed down in 1997, the building is now underutilized empty shell. Project “Recall & Reveal” is based on re-imagining the theater along with a heritage museum & craft workshop intertwined together.

RECALL & REVEAL The Design is based in Interwoven Strategy of Cross-programming a Heritage Museum and Craft Workshop which have been interwoven inside site the Premabhai Hall (theater). The Museum is built around the theatre and there are live workshops inside the museum. All three together becomes a heritage and cultural center in the middle of city. ‘RECALL’ here refers to the Recalling the Past, hence pointing to the function of Museum and ‘REVEAL’ here refers to reveal the technique and the process of craft, hence pointing to the function of workshop.

31

Cross-programming diagram exploring how spatial programs can coexist on the same location

32

Zoning of spatial programs while utilizing the free spaces in the existing site

PORTFOLIO 2016-21

|

REFRESHMENT BAR

GALLERY 3

PASSAGE

(ARCHITECTURAL HERITAGE)

WOOD WORKSHOP

METAL WORKSHOP

SOVEREIGN SHOP

GALLERY 4 (TEXTILE)

(TEXTILE WORKSHOP)

level 1 Plan

level 3 Plan GALLERY 6

METALCRAFT WORKSHOP

(COIN AND JEWELERY)

GALLERY 2

POLITICAL HISTORY OF AHMEDABAD

LIFT WELL

STAGE

SCREEN

LED DISPLAY

CAFE

LIFT WELL

GALLERY 1

HISTORY OF AHMEDABAD

POTTERY WORKSHOP

GALLERY 5 (UTENCILS)

level 2 Plan

| SHIVAM CHOUDHARY

Total Area = 5,434 m = 58,490sq 2

2

4 RECALL & REVEAL

Plans for final design showcasing how museum & workshop has been inserted to the auditorium where all three program works in a harmony.

level 4 Plan

33

Stitched sectional cuts representing the whole design where the spaces of museum & workshops are represented here by cold and warm tints.

34

PORTFOLIO 2016-21

|

RECALL & REVEAL

| SHIVAM CHOUDHARY

4

35

O5

CAFE AZUL

Student Exchange Program Studio at Instituto Politécnico de Castelo Branco (IPCB)

Project Type Project Sub Type Project Location Project City Project Year

36

Project Inspiration : Igrega de carmo with azulejos (blue painted tiles)

: Cafe Design (Thematic) : Technical Drawings : Royale Lisboa Salon : Lisbon, Portugal : 2020 - (Sem 8)

ABOUT STUDIO Interior Design studio at ESART-IPCB about designing a themed cafe at given site with complete technical drawings with a careful attention to details and space planning.

CAFE AZUL The concept of café arises from context of the site ie. Lisbon, Portugal, Where the use of the blue(AZUL) has been so prominent in the architecture.

So the color blue feels familiar to the Portuguese people.

When we think about India usually warm tones especially yellow and red comes to one’s mind. Breaking away from the stereotypical notion of colors and textures, this cafe is inspired from two of the architecture styles of India, The Mughal Architecture & The Rajput Architecture with a twist of contemporary and luxury.

Traveling from outside the cafe to the inside one should be able to experience a transitioning journey from Lisbon to Jaipur(India). The only one thing that remain similar is the blue color which connect these two places through the weave of design.

37

B

A

kitchen

Display Counter

Cafe Area

Washroom Area=14.8 mt2

Area=13.7 mt2 Refrigerator

84.4 mt2 Refrigerator

Refrigerator

Serving Counter

Microwave Microwave

Serving Table

Table A

Table A

Table A

Table A

Table A

C'

C D' D

Table A Serving Table

Table B

Table B

Table B

Table B

Table B

Table B

B'

A'

COURSE : INTERIOR DESIGN III

FACULTY: T. RODRIGUES J.COSTA

STUDENT: SHIVAM CHOUDHARY

DATE: 08/01/20

NAME OF PROJECT: CAFE AZUL

IPCB ; Escola Superior de Artes Aplicadas

NAME OF DRAWING:

UNITS:mm

CAFE LAYOUT

SCALE:

1:50

DRAWING nº:2

Cafe layout with kitchen & washroom

38

PORTFOLIO 2016-21

|

CP-RL 9 CP 33

Cove light length=~9000

Cove light length=8130

PP 5

PP 14

PP 13

CP-RL 8

CP 35

CP 32

CP 38

CP 37 PP 15 PP 7

CP 29

CP 26

CP 24

CP 21

CP 19

CP 16

CP 13

CP 12

CP 9

CP 6

CP 3

CP 2

Cove light length=~9000

CP 28

CP 27

CP 23

CP 22

CP 18

CP 17

CP 8

UNITS:mm ELECTRIC LAYOUT

CP-RL 7

Cove light length=8130

CP-RL 6

CP 30

Cove light length=8130

CP-RL 5

CP 25

Cove light length=8130

CP-RL 4

CP 20

Cove light length=~5600

CP-RL 3

CP 10

CP 7

NAME OF DRAWING: FACULTY: T. RODRIGUES

CP 34

CP 40

CP 39

Cove light length=8130

CP-RL 1

CP 15

Cove light length=~5600

CP-RL 2

CP 5

PP 12

1:50 SCALE: STUDENT: SHIVAM CHOUDHARY

IPCB ; Escola Superior de Artes Aplicadas

J.COSTA

NAME OF PROJECT: CAFE AZUL COURSE : INTERIOR DESIGN III

CP 31

CP 41

CP 42

CP 36

CP 14

PP 10

DRAWING nº:2 DATE: 08/01/20

PP 11

PP 6

PP 8

SB 1

ELECTIC SAFETY BOX

CP 11

CP 4

CP 1

PP 4

CAFE AZUL

Electric layout plan of cafe

PP 9

39 | SHIVAM CHOUDHARY

PP 1 PP 2

PP 3

SB2

5

1550

res

3000

1700

2000

3435

3550

3000

3435

3550

1550

1550

1550

res

125

1700

225

2000

8mm Grove

125 75 20 20

8mm Grove

1625

225

3850

125

1625

425

1150

4000

75 20 20

18mm Bison Board

80 20 20

2625

125

8 mm CNC MDF PU Matte finish

380

380

80

425

20 20 1150

2625

Concealed Cealing Rope Light around Dome

3850 4000

location of Cealing Lights

COURSE : INTERIOR DESIGN III

FACULTY: T. RODRIGUES J.COSTA

STUDENT: SHIVAM CHOUDHARY

DATE: 08/01/20

Reflected ceiling plan showing domes

40

NAME OF PROJECT: CAFE AZUL

IPCB ; Escola Superior de Artes Aplicadas

NAME OF DRAWING:

UNITS:mm

CAFE REFLECTED CEALING

SCALE:

1:50

DRAWING nº:3

Detailed drawing of elements in the cafe with material specifications

PORTFOLIO 2016-21

|

70 120 20 125

110

65

63 42 42 10 20

15 15

20

627

2300

65 45

50

550 120 15 15

625 260

75 15 30 40

150 275

90

700

1250 666 75

435

1100

1125

2274

1050

2800

3250

3550

653

90

1830

125

65

15 15

1250

75

15 15

70 120 70

1700

20

1785 1950

20 180

65

65

100

65

200

100

35

3700

4

| SHIVAM CHOUDHARY

CAFE AZUL

Detailed drawing of door & water sink wall in the cafe with material specifications

41

Views of cafe interiors

42

PORTFOLIO 2016-21

|

5

| SHIVAM CHOUDHARY

CAFE AZUL

Views of Cafe interiors

43

O6 44

INTERIOR GRAPHICS Project Type Client Project Location Studio Project Year

: Interior Graphics : Temptt Cafe & Echoes : Ahmedabad : Ido Design : 2019

INTERIOR GRAPHICS A series of few projects based on interior graphics of few cafe done under internship at Ido Design at Ahmedabad

45

Established in the year 2019, Temptt Restro And Cafe in Ahmedabad is a top player in the category Italian & Mexican Restaurants in the Ahmedabad & Gandhinagar.

46

Interior Graphics for Temptt (Bodakdev) The interior has been based on a theme “Old English Picknic “ & the space has been covered in various pattern and Photographic frames. These Frames were carefully curated and created for this project.

PORTFOLIO 2016-21

|

A

G

B

B

C

E

F

H

Overall around 45 artwork were created & curated in compositions covering the walls of the space

| SHIVAM CHOUDHARY

INTERIOR GRAPHICS

6

47

Echoes is a chain of the first Cafés and Bars to be managed by Deaf and mute staff as an initiative to give back to the society. It is located in Delhi , Bangalore, Kolkata & Ahmedabad.

48

To talk to the deaf and the mute staff of Echoes it works on unique concepts and uses visual methods like using sign language which you can read on the cards on the table; Switching on lights above the table to call the staff.

PORTFOLIO 2016-21

|

Various graphics and Canvas were created about this topic which makes it unique. Few other graphics were created on the topics related to Ahmedabad .

| SHIVAM CHOUDHARY

A total of around 30 artworks were created based on American sign language & about Ahmedabad for this project.

INTERIOR GRAPHICS

6

49

O7 50

VISUAL BRANDING Project Type Sub type Project Year

: Visual Branding : Museum and exhibition : 2019-2020

VISUAL BRANDING One of the graphic design projects based on visual branding of museum and exhibition.

For more artworks & complete project please scan QR codes.

51

National Utensil Museum is inspired from an existing museum in Ahmedabad ,India which displays around 50000 utensils.

52

Logo , Fonts & colors

PORTFOLIO 2016-21

|

Patterns for Merchandise

VISUAL BRANDING

| SHIVAM CHOUDHARY

7

53

Postcards

54

PORTFOLIO 2016-21

|

7

| SHIVAM CHOUDHARY

VISUAL BRANDING

Ticket designed for museum

55

Graphical language of exhibition posters of museum

56

PORTFOLIO 2016-21

|

7

| SHIVAM CHOUDHARY

VISUAL BRANDING

Museum Merchandise

57

Museum exhibition banner

58

PORTFOLIO 2016-21

|

7

| SHIVAM CHOUDHARY

VISUAL BRANDING

Signage & wall Mural

59

O8 60

POSTER DESIGN & LOGO DESIGN Project Type Client Project Year

: Poster Design : Freelance : 2019-2020

POSTER DESIGN a series of poster based on various subjects, feeling or topic .

For more artworks & posters please scan QR code

LOGO DESIGN A series of few personal logo design projects .

For more logo design projects please scan QR code

61

Poster Design/ visualizing murals

62

Futuristic Poster Design

PORTFOLIO 2016-21

|

8

| SHIVAM CHOUDHARY

Poster Design on based on self motivation

POSTER DESIGN

Poster Design on illusion

63

Poster Design on Praying

64

Dreamy Poster Design

PORTFOLIO 2016-21

|

8

| SHIVAM CHOUDHARY

Poster Design based on metaphor

POSTER DESIGN

Poster Design on Personality

65

FLAKERS

Finedine Restaurant

Logo For Restaurant

ES TD

Logo For Luxury Pens

Logo For Resorts

Logo For Event Organizer

Logo For Soft-Tech Company

20 20

WieyenE Cellar co.

Logo For Wine Cellar

LOGO DESIGNS

66

PORTFOLIO 2016-21

|

Logo For Hardware Store

Logo For News Channel

Logo For Production House

.

Logo For Finance Company

Logo For Contractor

Logo For Internet Service Provider

8

| SHIVAM CHOUDHARY

LOGO DESIGN

LOGO DESIGNS

67

THE END Some elements can make a plane, Some planes make a space, It is just a matter of composition, Whether its the graphics, Interior or architecture. ~Shivam Choudhary

68

PORTFOLIO 2016-21

|

| SHIVAM CHOUDHARY

FOLLOW ME ON @revived.arts @lensbythedarkness shivamchoudhary

69