Cynthia Ekberg Tsai: Leading Business Luminary

FEBRUARY 2024

Cynthia Ekberg Tsai

Chairman and CEO

HEALTHQUEST Leading Business Luminary

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CONTENT 9

Judgment-free: Panacea Healmed’s Wellness assessment platform provides a non-judgmental environment for individuals to assess their mental health. It allows them to evaluate their mental wellbeing without the fear of being stigmatized or judged.

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AI-powered: The assessment platform is AI-powered, which automates up to 80% of the workflow, reducing the workload of healthcare professionals and saving valuable time.

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Real-time data: The assessment platform generates real-time data, enabling healthcare professionals to make informed decisions about patient care promptly.

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Enhanced patient experience: Panacea Healmed’s assessment platform improves the patient experience by reducing wait time at the doctor’s clinic and allowing patients to interact with the Digital Assistant in a private and judgment-free manner.

WOMEN MAKING WAVES IN 2023 Interview with Olga Wendling

In summary, Panacea Healmed’s Mental Wellness Assessment platform is comprehensive, private, secure, judgment-free, AI-powered, generates real-time data, and enhances patient experience. These features make it an excellent choice for Corporates and Mental Health Professionals looking for a reliable and efficient Mental Wellness Assessment platform.

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oday, we have the pleasure of sitting down with Olga Wendling, a seasoned business strategist and entrepreneur. Her story is a tapestry of intriguing experiences, so let’s unravel the threads.

Q: OLGA, YOUR LIFE BEGAN BEHIND THE IRON CURTAIN IN SOVIET RUSSIA. COULD YOU SHARE PIVOTAL EXPERIENCES FROM YOUR EARLY YEARS THAT CONTINUE TO SHAPE YOUR APPROACH TO LIFE AND WORK TODAY?

Cynthia Ekberg Tsai

HEALTHQUEST

A: Surprisingly, my childhood memories are filled with peace and joy. During the communist times, everybody had a job. It was actually illegal not to have one. People knew that after graduating from universities, they would find a job to support themselves and their families, go on with their lives, and then retire with a guaranteed pension. Today, it sounds like a fantasy world. But I grew up surrounded by a general sense of security and confidence that the future would be bright.

Then came Perestroika. We went from total security to complete insecurity and the law of the jungle. The climax was, of course, Ruble devaluation in 1998. For example, my grandfather had savings to buy a car, and overnight he lost it all. That was a real shock.

That kind of experience teaches you that security is just an illusion. You have to adapt constantly to changing circumstances. This mindset has helped me to take risks both in life and in business.

Q: YOUR POST-IRON CURTAIN LIFE WAS A WHIRLWIND OF INTERNATIONAL EXPERIENCES. A: Indeed. When the curtain fell, I was like a kid in a candy store! I took every opportunity to travel abroad. As I needed

Leading Business Luminary

EN M O W

Private and secure: The assessment platform is designed to ensure the privacy and security of the individual’s personal and sensitive information. It is accessible only to the individual and the healthcare professionals who are authorized to access it.

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THE FUTURE LANDSCAPE OF BRAND STRATEGY

As Kristin looks to the future, she embraces emerging technologies and trends. She recognizes that the world of branding and PR is ever evolving and believes in staying ahead of the curve. From leveraging artificial intelligence in market analysis to implementing storytelling, her mission is to keep her clients at the forefront of innovation.

KRISTIN MARQUET: A LEGACY IN THE MAKING

The legacy that Kristin is building with Brand Strategy Media and FemFounder goes beyond professional accolades. It’s about creating a lasting impact, inspiring change, and setting new standards in the branding and PR industry. Her journey is a testament to the power of vision, tenacity, and the willingness to take the road less traveled.

She is more than just a brand strategist or a media personality; she is a catalyst for change. Her story is not just one of success; it is a blueprint for empowerment and enduring impact in the symphony of modern business.

CO

Comprehensive: Panacea Healmed’s Mental Wellness Assessment is a comprehensive evaluation of an individual’s mental health. It covers a range of factors such as mood, anxiety, stress, and burnout, providing a holistic view of the individual’s mental well-being.

A BRANDING MAESTRO’S WORK ETHIC

Kristin’s relentless work ethic and commitment to her craft set her apart. She constantly researches, learns, and evolves, ensuring her strategies are current and forward-thinking. Her dedication to excellence is evident in every project she undertakes, each campaign she spearheads, and the advice she imparts.

R TO EC ET IR U D RQ E A TIV M A N RE TI C IS D KR AN ER D N U FO

A RM O A CE SH & A H ER EG ND M U S. FO M OC

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With an eye for design and a natural flair for communication, she launched Marquet Media, a company that grew into a beacon for strategic branding. Her ambition was to create brands and tell their stories in ways that resonate deeply with their audience.

MENTORING THE NEXT WAVE OF LEADERS

One of Kristin’s most admirable qualities is her commitment to mentorship. She understands that her knowledge and experience are invaluable tools for the next generation of leaders. Through one-onone mentorship sessions, workshops, and speaking engagements, she imparts wisdom gained from years in the industry, helping others to navigate their paths with greater confidence and clarity.

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So if you’re a healthcare institution looking for a way to improve Mental Health Care and ease the workload of your Mental Health Professionals, Panacea Healmed’s AI-powered Mental Wellness Assessment is the perfect solution.

THERE ARE SEVERAL REASONS WHY ONE SHOULD CHOOSE PANACEA HEALMED’S MENTAL WELLNESS ASSESSMENT:

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INNOVATIVE BRANDING STRATEGIES

Kristin’s approach to branding is revolutionary.

She understands that a brand needs to be more than just visually appealing in today’s fast-paced digital landscape—it must tell a story, evoke emotions, and create connections. This philosophy has been the cornerstone of her success with Brand Strategy Media. She has led her team to develop campaigns that profoundly resonate with the target audience. Her strategies often involve an intricate blend of traditional and digital media, creating a comprehensive brand presence that is both consistent and dynamic.

A MEDIA PERSONA THAT INSPIRES

Kristin’s television appearances have been instrumental in shaping public perceptions about branding and PR. Her ability to articulate complex strategies in a relatable manner has made her a sought-after personality on business and lifestyle shows. These appearances have given her a platform to share her insights and inspire a wider audience. She demystifies the world of branding and makes it accessible to everyone, from budding entrepreneurs to seasoned business owners.

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With this tool, psychiatrists can quickly review the color-coded assessment report on their dashboard, which allows them to spend more time on medical decision-making and discussing treatment plans with

As we dive deeper into Kristin’s journey, it becomes evident that her impact on the branding and PR industry is profound and multifaceted. Her story is not just about business success; it’s about redefining an industry, breaking barriers, and inspiring new entrepreneurs.

But that’s not all – Panacea Healmed’s Wellness assessment platform also enhances the patient experience by significantly reducing wait time at the doctor’s clinic.

Patients can interact with the Digital Assistant in a private and judgement-free manner, allowing for a more comfortable and personalized experience.

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Conducting a detailed Mental Health Assessment takes a lot of time and effort, thereby reducing the efficiency of psychiatrists and adding to their workload. That’s where Panacea Healmed’s AI-powered Mental Wellness Assessment comes in. It automates up to 80% of the workflow by taking a comprehensive history of a patient and converting it into an electronic medical record in real-time.

patients. This significantly reduces the workload for the psychiatrists and helps to relieve burnout, ultimately leading to increased efficiency and better-quality care for patients.

FO U N D ER O , G LG LO A BA W L EN SO D CI LIN A G L EN TE RP RI SE

are feeling the weight of increased workloads and lack of qualified professionals to help deal with the evergrowing number of cases.

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a visa to travel anywhere, I would attend conferences and events that could provide me with invitations. Czech Republic, Germany, the Netherlands, Canada, and the US were the first countries I visited. I also applied for jobs abroad, albeit unsuccessfully. But I never stopped dreaming about having the freedom to live the life I wanted.

In the end, it was not my work, but my heart that brought me to move and stay abroad. I had the privilege to live in Colombia, Venezuela, France, Switzerland, and the US. Each time, I immersed myself in different cultures and languages. For example, I learned that time was a very abstract category in Latin America, and that in France you would discuss business when dessert is served. I now live in Switzerland, which has four national languages for a population of 9 million, and that is working just fine.

All those experiences helped me to understand that “one size fits all” does not exist. People have different perceptions, and they are all valid. I learned to recognize and respect that.

Finally, I was very lucky to meet incredibly smart, fun, and supportive people in all parts of the world. We connected over the same values, despite cultural differences. For example, our MBA class at HEC, Paris was composed of over 60 nationalities. It was a melting pot of diverse views, approaches, backgrounds, and tempers.

And that’s exactly what made the experience so unique!

CEO and operatin and Soc

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Taryn Andersen CEO & Co-Founder | Impulse4Women

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Cynthia Ekberg Tsai: Leading Business Luminary

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n the tapestry of contemporary business luminaries, few figures emerge as brightly as Cynthia Ekberg Tsai, a trailblazer whose success is marked not only by professional triumphs but also by an unyielding commitment to excellence. As the Chairman and Chief Executive Officer of Healthquest, Tsai stands at the helm of an enterprise that not only thrives, but also embodies her core values.

marketing, is to guide these ideas from conception to reality. With a practiced hand, Healthquest steers clients through these twin chasms, drawing upon resources that remain obscured to many. This is confluence of great minds, exceptional ideas and network enabled execution.

EARLY YEARS In her early years Cynthia assumed responsibilities that gave her insights into the fields of finance, medicine, and law. Her work began amidst a revolution in biotechnology and medical technology that has spanned more than three decades. The era was marked by pivotal shifts in how science and medicine were harnessed. In 1995, it became clear that there was a compelling need for an entity that could synthesize a curated selection of business opportunities in these fields—opportunities that required guidance and support.

ENTREPRENEURIAL SPARK In a world teeming with innovation as never before, Healthquest stands at the tipping point of scientific brilliance and execution. Clients, composed of the most astute scientists and skilled engineers, are dedicated to not just creating, but cultivating promising technologies that have the potential to reshape industries. Tsai recognized that the path from a groundbreaking idea to a tangible business is fraught with challenges. Communicating with an investor marketplace, bridging the formidable gaps of execution and market adoption—these are the hurdles that can stall even the most promising of innovations.

Recognizing that technology does not simply spring forth into the marketplace, Tsai established a company with a mission to be the catalyst for such advancements. Her arsenal was a robust global network—comprising financiers, business mavens, and market experts—whose collective expertise could fuel the ascent of innovative ideas.

Healthquest’s role, leveraging more than three decades of curated relationships in finance and

FEBRUARY 2024

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It was the fusion of this network with cuttingedge innovation that gave birth to Healthquest. It wasn’t just about starting a company; it was about creating an ecosystem where groundbreaking ideas in biotechnology and medical technology that could be nurtured and propelled forward, bridging the gap between conceptual brilliance and market presence. Healthquest stands today as a testament to the power of strategic collaboration.

EMPOWERING BUSINESSES TO THRIVE: Empowering businesses to thrive isn’t just a statement; it’s a fundamental philosophy that drives decisions at Healthquest. A robust network—the kind often elusive to emerging ventures—is the cornerstone of this empowerment. It’s a common predicament that young businesses, even with innovative ideas and products, may falter without the right connections. Businesses should be seen as a collaborative ecosystem where mutual benefit and trust are the highest currencies. Healthquest, integrates its clients into a shared, dynamic connections.

Pioneering founders from Apple, Starlink, and Amazon didn’t just arise from technological prowess—they were propelled by leaders who could harness and direct the potential of their innovations.

Healthquest’s role is to create and nurture critical connections, to drive synergy between human capital and technological potential. It’s the fusion of this human factor with cutting-edge technology that forms the cornerstone of the Company’s philosophy and strategy. Technology leaders in stem cells, AI, digital health, personalized medicine, cardiac therapy, cancer therapy and RNA editing continue to inspire Tsai’s personal interest and commitment.

A NEW WORLD OF POSSIBILITIES: Healthquest is in constant dialogue with the finest minds in the field: the scientists, doctors, and engineers at the forefront of the new and novel. The strategy is to align closely with the technological breakthroughs that clients are spearheading, ensuring active participation in the innovation process.

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LEADERSHIP

COMMITMENT TO QUALITY

When asked about leadership, Cynthia responded, “I believe that leadership transcends the conventional notion of only guiding a team toward a set of objectives. It is about fostering an environment where different viewpoints are integral to decision-making.

This diversity of thought enriches strategies and bolsters adaptability in the face of change.

Self-awareness is another cornerstone of our leadership philosophy. Leaders possess an acute understanding of their strengths and limitations, which empowers them to lead with humility and clarity, optimizing the team’s collective talents.”

At Healthquest, the assurance of quality in services is rooted in a steadfast adherence to core competencies. Commitment is twofold: to uphold exceptional integrity within the extensive network and to continually drive value for clients.

This focused expertise ensures that advice, every strategic move, and every connection forged is informed by a profound understanding of the goals.

THE NEXT LEVEL

Leadership is characterized by the ability to forge and maintain meaningful connections within and outside the industry. It’s through these networks that access new insights, opportunities, and innovations that keep the Company at the forefront.

As the newly elected President of the Montana BioScience Alliance, Tsai actively seeks out and embraces a wider vista of insights from the broader technology community. Montana, with its natural splendor, is increasingly attracting the crème de la crème from the worlds of finance, science, medicine, and engineering.

Her role extends beyond just presiding over the Alliance; it’s about leveraging Montana’s emerging status as a hub for innovation and thought leadership. The goal is to infuse the collective expertise of these distinguished professionals into the local ecosystem, thereby enriching the wider community.

WORK CULTURE At Healthquest, the perspective on work is unconventional and refreshing. They approach daily tasks with the belief that work is a distinctive form of learning, a pursuit that brings satisfaction and joy akin to leisure activities. This approach helps maintain and strengthen the connections that are essential to success.

Tsai remarked, “By offering personal perspective and insights, my goal is to contribute to a dialogue that encourages a cross-pollination of ideas. It’s about creating a fertile ground for collaboration and innovation that contributes to the broader advancements in technology. This holistic approach underscores the importance of not just participating in, but actively shaping the industry narrative and the future it holds.”

FEBRUARY 2024

ACHIEVEMENTS Advances in medicine are among the most challenging feats to achieve, yet they hold unparalleled significance. At Healthquest, the core achievement lies in our active engagement with a

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cadre of individuals who have dedicated themselves to enhancing the human condition. The path from discovery to delivering a healthcare solution that either saves or significantly improves lives is arduous and not meant for the timid.

Indeed, the journey is marked by setbacks and, at times, casualties, underlining the reality that such endeavors are rarely, if ever, a solitary pursuit. The success stories born from these collaborations are a testament to the resolve and dedication of Healthquest and its partners. They stand as clear indicators of commitment to pushing past traditional boundaries and cultivating an environment where collaboration and excellence are not just encouraged but expected.

of-the-best award is bestowed every two years to innovations competing among worldwide Prix Galien-winning innovations. Today, the organization stands as a global force in recognizing innovative excellence in medicine. Cynthia will join the celebration of India’s first “Prix Galien” in March of 2024.

For more than a decade, Cynthia Tsai has actively championed the work of Chairman Bruno Cohen and the Galien Foundation, whose mission is to recognize the use of innovation to improve the human condition. The prestigious global best-

THE FUTURE Healthquest’s commitment is anchored in the pursuit of a brighter future, particularly in the realm of global healthcare. Cynthia elaborated, “We hold a firm belief that our contributions have been substantial and pivotal. To perpetuate this mission, we recognize the need to broaden the scope of our network, to extend our reach through every available avenue of enhanced perception and communication. Our goal is to connect with an ever-expanding audience, to share our vision, and to collaborate.”

“We are optimistic that the seeds we have sown in nascent discoveries will come to fruition. I anticipate that these investments will not only yield significant economic returns but also bring about profound humanitarian benefits. This dual impact is the cornerstone of our vision at Healthquest, where every endeavor is a step towards tangible advancements in healthcare and improved quality of life on a global scale.”

“To all aspiring entrepreneurs and readers out there, my message is simple yet profound: Make your time count. Engage in work that is meaningful and has the potential to make a difference. It’s not just

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FEBRUARY 2024

about creating a business; it’s about leaving an imprint that contributes to the well-being of others and the world.

Embrace the power of networking. Build relationships not just for the sake of expanding your business, but for the exchange of ideas, mutual support, and collective growth.

Radiate positivity. This goes beyond mere optimism; it’s about fostering an energy that inspires others, uplifts your team, and attracts the right kind of attention and people to your mission.

Above all, remain authentic. Success that is built on the foundation of your true self is not only more satisfying but also sustainable. Authenticity is the hallmark of great leadership and the legacy that will define your entrepreneurial path.”

Cynthia Ekberg Tsai’s success story is not confined to boardrooms and balance sheets; it is a narrative of resilience, innovation, and creativity. Beyond her entrepreneurial ventures, she has left an indelible mark on communities, industries, and individuals. One of her favorite moments was hosting fivetime Grammy Award winner and singer-song writer, Marty Stuart with her friends Richard Serbin, Vicki Kaiser and Sandy Adams. The evening benefit concert for guests from across the country in Wolf Creek, Montana was standing room only. The event supported Marty’s establishment of the Congress of Country Music in Philadelphia, Mississippi.

CONCLUSION Cynthia Ekberg Tsai’s success is a multifaceted narrative that transcends conventional definitions of achievement. Her entrepreneurial prowess, innovative leadership, and dedication have positioned her as a trailblazer in the business world.

FEBRUARY 2024

As we celebrate her accomplishments, we also acknowledge the profound influence she continues to have on shaping a future where success is synonymous with making a positive difference in the world.

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FROM RESILIENCE RESILIENCE FROM TO EMPATHY EMPATHY TO

How Ms. Megha Sharma is Revolutionizing Mental Wellness Practices How Ms. Megha Sharma is Revolutionizing Mental Wellness Practices

Ms.MeghaSharma Sharma Ms.Megha Co-Founder&&CEO CEO Co-Founder

M

s.s. Megha Megha Sharma Sharma isis aa woman womanwith withmany manytalents talentsand andaccomplishments accomplishmentswho whois isdedicated dedicatedtotoenhancing enhancingmental mental wellness practices and supporting those suffering from mental or emotional issues.

As Co-Founder of of wellness practices and supporting those suffering from mental or emotional issues. As Co-Founder& &CEO CEO Panacea Healmed Pvt Ltd, she is passionate about bringing empathetic healthcare to individuals.

Panacea Healmed Pvt Ltd, she is passionate about bringing empathetic healthcare to individuals.

Ms. technologies.

Specifically, Ms. Megha Meghabelieves believesthat thatmental mentalhealth healthcare carecan canbebegreatly greatlyenhanced enhancedbybyusing usingnewly newlyemerging emerging technologies.

Specifically, an AI-powered digital assistant embedded in a modern care delivery platform.

Such a platform can address mental health an AI-powered digital assistant embedded in a modern care delivery platform. Such a platform can address mental health challenges with great precision by combining expertise in mental health and technology.

She is working with challenges with great precision by combining expertise in mental health and technology. She is working withmany many healthcare healthcareinstitutions, institutions,schools, schools,and andcorporations corporationstotoimprove improvetheir theirmental mentalhealth healthoutcomes. outcomes.

FEBRUARY 2024

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It is truly inspiring to see Ms. Sharma’s dedication to her incidence and prevalence of disability, morbidity, and It iswork. truly She inspiring to see Ms. and Sharma’s dedication her incidence and Panacea prevalence of disability, morbidity, is an innovator entrepreneur whotodoesn’t mortality.

Healmed was founded to and address work.

She is an innovator and entrepreneur who doesn’t mortality.

Panacea Healmed was founded to address shy away from taking risks and trying new things. these challenges and make adequate care available to shy away from taking risks and trying new things. these challenges and make adequate care available to everyone. everyone.

Aside from her work, Ms. Megha regularly indulges By leveraging technology, Panacea Healmed is providing Aside from her work, Ms. Megha regularly indulges By leveraging technology, Panacea Healmed is providing in her diverse interests which include reading books, a solution to the lack of accessibility in Mental Health in her diverse interests which include reading books, a solution to the lack of accessibility in Mental Health fashion, fitness, and cooking. She also enjoys travelling Care. The platform allows for more timely and accurate fashion, fitness, and cooking. She also enjoys travelling Care. The platform allows for more timely and accurate and experiencing other cultures. It is her belief that evaluations, improving patient outcomes and quality and experiencing other cultures. It is her belief that evaluations, improving patient outcomes and quality hobbies outside of work significantly contribute to an of life. It’s a game-changer for Mental Health Care and hobbies outside of work significantly contribute to an of life. It’s a game-changer for Mental Health Care and individual’s vitality and well-rounded personality.

Holistic Wellness. individual’s vitality and well-rounded personality.

Holistic Wellness.

PANACEA HEALMED: PANACEA HEALMED: REVOLUTIONIZING MENTAL REVOLUTIONIZING MENTAL HEALTH CARE WITH INFORMATION HEALTH CARE WITH INFORMATION TECHNOLOGY AND TECHNOLOGY AND AIAI

PREVENT STAFF BURNOUT PREVENT STAFF BURNOUT AND BOOST PRODUCTIVITY: AND BOOST PRODUCTIVITY: THE SOLUTION FOR TODAY’S THE SOLUTION FOR TODAY’S CORPORATE PRESSURES CORPORATE PRESSURES

Since advent of COVID-19, mental health taken Since thethe advent of COVID-19, mental health has has taken the centre stage.

Unfortunately, access to adequate care the centre stage. Unfortunately, access to adequate care is is a challenge many individuals organizations. stillstill a challenge forfor many individuals andand organizations.

However, a new technology driven solution However, a new technology driven solution aimsaims change status quo.

Panacea Healmed is an to tochange thatthat status quo.

Panacea Healmed is an innovative technological platform powered by Artificial innovative technological platform powered by Artificial Intelligence (AI) is revolutionizing Mental Health Intelligence (AI) thatthat is revolutionizing Mental Health Care.

They offer a range of assessment tests Care. They offer a range of assessment tests for for HealthcareOrganizations, Organizations,Corporates, Corporates,Educational Educational Healthcare Institutions, and Individuals.

Institutions, and Individuals.

Do you the pressures of work are starting Do you everever feel feel like like the pressures of work are starting to to weigh you down?

Are you constantly struggling to weigh you down? Are you constantly struggling to find find a balance between professional personal a balance between youryour professional and and personal life? life?

If you’re nodding your head in agreement, you’re If you’re nodding your head in agreement, you’re not not alone.

Stress, anxiety, depression become all too alone.

Stress, anxiety, and and depression havehave become all too common in today’s corporate world, especially with common in today’s corporate world, especially with the the of work home models. rise rise of work fromfrom home models. if there a way to prevent burnout But But whatwhat if there was was a way to prevent staff staff burnout and and create a happier, more productive work environment? create a happier, more productive work environment?

That’s where Panacea Healmed’s Employee Mental That’s where Panacea Healmed’s Employee Mental Wellness Assessment comes in.

Employees are able Wellness Assessment comes in. Employees are able to to assess mental wellbeing by means a private, assess theirtheir mental wellbeing by means of a of private, safe safe and secure platform.

This allows them to take proactive and secure platform. This allows them to take proactive measures to better stressors and take charge measures to better copecope withwith stressors and take charge of of their mental wellbeing. their mental wellbeing.

Panacea Healmed automates in-depth evaluation Panacea Healmed automates the the in-depth evaluation processthrough through a digital, touch-free, voice-enabled process a digital, touch-free, voice-enabled platform.

It seamlessly integrates a Digital Assistant platform.

It seamlessly integrates a Digital Assistant powered Artificial Intelligence a modern health powered by by Artificial Intelligence intointo a modern health care platform.

This unique approach provides a detailed care platform.

This unique approach provides a detailed careful summary of an individual’s state of mind. andand careful summary of an individual’s state of mind.

This significantly reduces workload psychiatrists NotNot This significantly reduces thethe workload for for psychiatrists a more engaged and productive onlyonly doesdoes this this leadlead to a to more engaged and productive helps to relieve burnout, allowing efficient andand helps to relieve burnout, allowing for for efficient andand workforce, workforce, but also enables employers to effectively but also enables employers to effectively effective care patients. effective care forfor patients. utilize their existing workforce and assure a high return utilize their existing workforce and assure a high return on investment.

So, if you’re looking a way to improve on investment.

So, if you’re looking for afor way to improve Panacea Healmed a collaboration between Panacea the the Panacea Healmed is ais collaboration between Panacea mental wellbeing of your create a happier mental wellbeing of your staffstaff and and create a happier InfosecPrivate PrivateLtd,Ltd,India’s India’sleading leadingInformation Information work Infosec work environment, Panacea Healmed’s Employee Mental environment, Panacea Healmed’s Employee Mental Security consulting firm, HealMed Solutions LLC, Wellness Security consulting firm, andand HealMed Solutions LLC, Wellness Assessment is definitely worth considering.

Assessment is definitely worth considering. leadingUS-based US-based Mental Health Care company. a aleading Mental Health Care company.

This brings together a team of of experts Thispartnership partnership brings together a team experts REVOLUTIONIZING MENTAL REVOLUTIONIZING MENTAL from different domains, such as internationally trained from different domains, such as internationally trained HEALTH CARE IN IN HEALTHCARE HEALTH CARE HEALTHCARE physicians, technology andand AI AI specialists, cybersecurity physicians, technology specialists, cybersecurity INSTITUTIONS WITH AI-POWERED INSTITUTIONS WITH AI-POWERED experts, andand researchers. experts, researchers.

TheThe driving force behind Panacea Healmed is the belief driving force behind Panacea Healmed is the belief thatthat access to to efficient andand effective Mental Health access efficient effective Mental Health Care is ais right of of every individual.

Unfortunately, duedue Care a right every individual.

Unfortunately, to to thethe extreme shortage of Mental Health Professionals extreme shortage of Mental Health Professionals in inIndia withwith seeking Indiaandandthethestigma stigmaassociated associated seeking adequate care, many people are left untreated or adequate care, many people are left untreated underor undertreated.

This leads to ato poor quality of life, increased treated.

This leads a poor quality of life, increased

ASSESSMENTS ASSESSMENTS

When we think of healthcare, we often focusfocus on physical When we think of healthcare, we often on physical health and and forget about the the importance of mental health forget about importance of mental wellbeing.

The COVID-19 pandemic has brought to light wellbeing. The COVID-19 pandemic has brought to light the the pressing need for better mental health care, as stress, pressing need for better mental health care, as stress, anxiety, and and burnout havehave become rampant among patients anxiety, burnout become rampant among patients and and healthcare providers alike.

In particular, psychiatrists healthcare providers alike. In particular, psychiatrists 9

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are feeling the weight of increased workloads and lack qualified to helpworkloads deal withand thelack everareoffeeling the professionals weight of increased growing number of cases. of qualified professionals to help deal with the evergrowing number of cases.

Conducting a detailed Mental Health Assessment takes Conducting a detailed Mental Health Assessment takes a lot of time and effort, thereby reducing the efficiency a lot of time and effort, therebytoreducing the efficiency of psychiatrists and adding their workload.

That’s ofwhere psychiatrists adding AI-powered to their workload.

That’s Panaceaand Healmed’s Mental Wellness where Panaceacomes Healmed’s Wellness Assessment in. ItAI-powered automates Mental up to 80% of the Assessment comes in.

It automates up to 80% of the workflow by taking a comprehensive history of a patient workflow by taking a comprehensive history of a patient and converting it into an electronic medical record in and converting it into an electronic medical record in real-time. real-time.

With this tool, psychiatrists can quickly review the With this tool,assessment psychiatristsreport can quickly the color-coded on theirreview dashboard, color-coded assessment report on their dashboard, which allows them to spend more time on medical which allows themand to discussing spend moretreatment time on plans medical decision-making with decision-making and discussing treatment plans with

patients. This significantly reduces the workload for the psychiatrists and helps reduces to relieve patients.

This significantly theburnout, workloadultimately for the leading to increased efficiency and better-quality care psychiatrists and helps to relieve burnout, ultimately for patients. leading to increased efficiency and better-quality care for patients.

But that’s not all – Panacea Healmed’s Wellness But that’s not all –also Panacea Healmed’s assessment platform enhances the patientWellness experience assessment platform also enhances theatpatient experience by significantly reducing wait time the doctor’s clinic. byPatients significantly wait time the doctor’s clinic. can reducing interact with the at Digital Assistant in a Patients can interact with the Digital Assistant in a private and judgement-free manner, allowing for a more private and judgement-free manner, allowing for a more comfortable and personalized experience. comfortable and personalized experience.

So if you’re a healthcare institution looking for a way to Soimprove if you’reMental a healthcare a way to of Healthinstitution Care andlooking ease theforworkload improve Mental Health Care and ease the workload of your Mental Health Professionals, Panacea Healmed’s your Mental Health Professionals, Panacea Healmed’s AI-powered Mental Wellness Assessment is the perfect AI-powered solution. Mental Wellness Assessment is the perfect solution.

THEREARE ARESEVERAL SEVERALREASONS REASONSWHY WHYONE ONESHOULD SHOULDCHOOSE CHOOSE THERE PANACEAHEALMED’S HEALMED’SMENTAL MENTALWELLNESS WELLNESSASSESSMENT: ASSESSMENT: PANACEA Comprehensive:Panacea Panacea Healmed’s Mental Wellness Assessment a comprehensive evaluation • • Comprehensive: Healmed’s Mental Wellness Assessment is is a comprehensive evaluation of of individual’s mental health. covers a range factors such mood, anxiety, stress, and burnout, anan individual’s mental health.

It It covers a range ofof factors such asas mood, anxiety, stress, and burnout, providing a holistic view individual’s mental well-being. providing a holistic view ofof thethe individual’s mental well-being.

Privateand andsecure: secure:The Theassessment assessmentplatform platformis isdesigned designed ensure privacy and security • • Private to to ensure thethe privacy and security of of thethe individual’s personal and sensitive information.

It is accessible only to the individual and the healthcare individual’s personal and sensitive information. It is accessible only to the individual and the healthcare professionals who authorized access professionals who areare authorized to to access it. it.

• • • • Judgment-free: Judgment-free:Panacea PanaceaHealmed’s Healmed’sWellness Wellnessassessment assessmentplatform platformprovides providesa anon-judgmental non-judgmental environment forfor individuals to to assess their mental health.

It It allows them to to evaluate their mental wellenvironment individuals assess their mental health. allows them evaluate their mental wellbeing without thethe fear ofof being stigmatized oror judged. being without fear being stigmatized judged.

• • AI-powered: The platform is is AI-powered, which automates upup to to 80% of of thethe workflow, AI-powered: Theassessment assessment platform AI-powered, which automates 80% workflow, reducing the workload of healthcare professionals and saving valuable time. reducing the workload of healthcare professionals and saving valuable time.

• • Real-time data: The assessment platform generates real-time data, enabling healthcare professionals Real-time data: The assessment platform generates real-time data, enabling healthcare professionals toto make informed decisions about patient care promptly. make informed decisions about patient care promptly.

• • Enhanced Enhancedpatient patientexperience: experience:Panacea PanaceaHealmed’s Healmed’sassessment assessmentplatform platformimproves improvesthethepatient patient experience by reducing wait time at the doctor’s clinic and allowing patients to interact with thethe Digital experience by reducing wait time at the doctor’s clinic and allowing patients to interact with Digital Assistant in a private and judgment-free manner.

Assistant in a private and judgment-free manner.

In summary, Panacea Healmed’s Mental Wellness Assessment platform is comprehensive, private, secure, In summary, AI-powered, Panacea Healmed’s Wellness Assessment is comprehensive, private, secure, judgment-free, generatesMental real-time data, and enhancesplatform patient experience.

These features make it judgment-free, AI-powered, generates real-time data, and enhances patient experience.

These features make an excellent choice for Corporates and Mental Health Professionals looking for a reliable and efficient Mental it an excellent choice for Corporates and Mental Health Professionals looking for a reliable and efficient Mental Wellness Assessment platform.

Wellness Assessment platform.

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Dolomites offer both traditional alpine routes and modern sport climbing. The stunning landscapes of lush valleys and rugged peaks create an ambiance that’s both serene and exhilarating.

TOP 10 MOST BEAUTIFUL PLACES FOR CLIMBING ADVENTURES AROUND THE WORLD

Are you an adventure enthusiast seeking the thrill of conquering towering peaks, breathtaking vistas, and challenging terrains? If climbing is your passion, then you’re in for a treat! The world is adorned with magnificent landscapes that offer not only a test of physical prowess but also an opportunity to immerse yourself in the beauty of nature. Here, we present the top 10 most beautiful places for climbing adventures that should be on every climbing enthusiast’s bucket list.

characterized by jagged peaks and glaciers, beckon climbers seeking an adventure of a lifetime. The Fitz Roy and Cerro Torre massifs are two of the most iconic climbing destinations in this remote region.

The challenge of unpredictable weather, coupled with the allure of untouched wilderness, makes Patagonia a dream destination for those in pursuit of a true climbing expedition.

1.

Yosemite National Park, USA Nestled in the heart of California’s Sierra Nevada mountains, Yosemite National Park is a climber’s paradise. With its iconic granite cliffs, including the world-famous El Capitan and Half Dome, Yosemite offers a range of climbing experiences, from traditional to sport climbing. The park’s diverse landscapes, lush valleys, and majestic waterfalls provide a stunning backdrop as you scale these towering monoliths.

4.

Joshua Tree National Park, USA For those who prefer desert landscapes, Joshua Tree National Park in Southern California is a unique climbing destination.

The park boasts a mesmerizing blend of giant boulders and surreal Joshua Trees, creating a surreal environment for climbers.

With thousands of rock formations and a wide range of routes suitable for all skill levels, this park offers a playground of opportunities for climbers to test their mettle.

2.

Mont Blanc, France and Italy Dominating the French-Italian border, Mont Blanc stands as the highest peak in the Alps and Western Europe. Climbers are drawn to its snow-capped summit, which offers panoramic views that stretch across several countries. The Mont Blanc Massif presents a variety of routes, from gentle ascents to more challenging technical climbs, making it a favorite for both novice and experienced mountaineers.

5.

Swiss Alps, Switzerland No list of climbing destinations would be complete without the Swiss Alps. Offering a mix of classic alpine climbs and modern sport climbing, this region provides an unparalleled climbing experience. The Matterhorn, Eiger, and Jungfrau are some of the legendary peaks that lure climbers with their beauty and challenge. The Swiss Alpine Club has played a pivotal role in maintaining the climbing infrastructure and ensuring safety for climbers.

3.

Patagonia, Argentina Patagonia’s dramatic FEBRUARY 2024

6.

landscapes, 11

Kalymnos, Greece

9.

Wadi Rum, Jordan Imagine climbing amidst the dramatic red desert landscape that was once the backdrop for Lawrence of Arabia’s adventures. Wadi Rum in Jordan offers a unique blend of adventure climbing and cultural exploration.

The massive sandstone mountains and vast canyons are a playground for climbers, and the opportunity to experience the Bedouin way of life adds an extra layer of fascination.

10. Chamonix, France Nestled at the foot of Mont Blanc, Chamonix is a bustling mountain town and a gateway to some of the most breathtaking alpine climbing in the world. It’s a haven for mountaineers, ice climbers, and alpine enthusiasts, offering a wide range of routes and terrain. The stunning views, alpine meadows, and the vibrant atmosphere of Chamonix make it a climbing destination like no other. Each of these 10 climbing destinations adds its own unique flavor to the global climbing scene. From the picturesque Greek islands to the aweinspiring landscapes of South Africa and the historical significance of Jordan, these places offer not just climbing challenges but also the opportunity to explore diverse cultures, marvel at breathtaking natural beauty, and forge lasting memories of incredible climbing adventures. Whether you’re seeking challenging technical ascents or breathtaking scenic climbs, these destinations have something to offer every climbing enthusiast.

Nestled in the Aegean Sea, the Greek island of Kalymnos has gained international recognition as a premier sport climbing destination. With its limestone cliffs overlooking crystal-clear turquoise waters, climbers not only enjoy challenging routes but also breathtaking views. Kalymnos offers a variety of grades, making it a welcoming spot for climbers of all skill levels.

7.

Cederberg Mountains, South Africa Venture to the Cederberg Mountains in South Africa for a unique climbing experience amidst otherworldly rock formations. The sandstone cliffs and rock arches present a diverse range of climbing opportunities. The landscape’s rich red hues and the chance to encounter ancient rock art add to the allure of this hidden gem.

8.

Dolomites, Italy Italy’s Dolomite mountain range is a UNESCO World Heritage Site and a climber’s dream. Known for its distinctive pale rock towers and dramatic spires, the 12

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This This passion passion led led to to the the evolution evolution of of Marquet Marquet Media Media into into Brand Brand Strategy Strategy Media, Media, aa firm firm that that epitomizes epitomizes the the confluence confluence of of creativity creativity and and strategy. strategy. Under Under Kristin’s Kristin’s leadership, leadership, the the company company has has been been at at the the forefront forefront of of redefining redefining how how brands brands interact interact with with consumers consumers in in an an increasingly increasingly digital digital world. world. Her Her approach approach blends blends traditional traditional PR PR tactics tactics with with digital digital innovation, innovation, creating creating aa unique unique narrative narrative for for each each brand. brand.

THE RISE OF FEMFOUNDER

Recognizing Recognizing aa gap gap in in resources resources and and support support for for female female entrepreneurs, entrepreneurs, Kristin Kristin launched launched FemFounder.

FemFounder. The The platform platform is is more more than than just just aa resource; resource; it’s it’s aa community community that that empowers empowers women women to to build build their their businesses businesses from from the the ground ground up. up. It It offers offers mentorship, mentorship, guidance, guidance, and and the the tools tools necessary necessary for for women women to to navigate navigate the the challenging challenging waters waters of of entrepreneurship. entrepreneurship.

BRANDING IN THE DIGITAL AGE

Kristin Marquet

Founder and Creative Director

In In aa world world where where digital digital presence presence is is essential, essential, Kristin’s Kristin’s expertise expertise has has been been particularly particularly impactful. impactful. Her Her strategies strategies extend extend beyond beyond traditional traditional media media into into digital digital marketing, marketing, PR, PR, and and branding. branding. She She can can foresee foresee digital digital trends trends and and align align them them with with aa brand’s brand’s core core values, values, ensuring ensuring aa coherent coherent and and captivating captivating online online presence. presence.

THE MEDIA PERSONALITY

Kristin’s Kristin’s entry entry into into television television has has been been another another feather feather in in her her cap. cap.

Her Her appearances appearances have have elevated elevated her her brand brand and and served served as as aa platform platform to to discuss discuss the the evolving evolving landscape landscape of of PR PR and and branding. branding. Her Her insights insights on on these these shows shows provide provide viewers viewers with with aa glimpse glimpse into into the the mind mind of of aa branding branding genius genius and and offer offer valuable valuable takeaways takeaways for for businesses businesses and and individuals individuals alike. alike.

SUCCESS STORIES AND MILESTONES

Brand Brand Strategy Strategy Media Media and and FemFounder FemFounder have have seen seen several several milestones milestones under under Kristin’s Kristin’s leadership. leadership. Her Her portfolio portfolio contains contains many many success success stories, stories, from from successful successful brand brand launches launches to to revamps revamps that that have have rejuvenated rejuvenated legacy legacy companies. companies. Each Each project project is is aa testament testament to to her her ability ability to to read read the the market market and and understand understand consumer consumer behavior. behavior.

Kristin Marquet A Symphony of Strategy and Influence

I

nn the the dynamic dynamic world world of of brand brand strategy strategy and and public public relations, relations, few few names names resonate resonate as as powerfully powerfully as as Kristin Kristin Marquet.

Marquet. The The founder founder of of Brand Brand Strategy Strategy Media, Media, formerly formerly known known as as Marquet Marquet Media, Media, and and the the visionary visionary behind behind FemFounder, FemFounder, Kristin, Kristin, has has carved carved aa niche niche for for herself herself as as aa brand brand strategist. strategist. Her Her journey, journey, marked marked by by innovation innovation and and resilience, resilience, has has made made her her aa celebrated celebrated media media personality, personality, gracing gracing television television interviews interviews and and influencing influencing the the way way modern modern branding branding is is perceived. perceived.

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THE FUTURE

THE GENESIS OF A BRAND VISIONARY

Kristin’s Kristin’s foray foray into into branding branding was was aa career career choice choice and and aa calling. calling. With With an an eye eye for for design design and and aa natural natural flair flair for for communication, communication, she she launched launched Marquet Marquet Media, Media, aa company company that that grew grew into into aa beacon beacon for for strategic strategic branding. branding.

Her Her ambition ambition was was to to create create brands brands and and tell tell their their stories stories in in ways ways that that resonate resonate deeply deeply with with their their audience. audience.

Looking Looking ahead, ahead, Kristin Kristin shows shows no no signs signs of of slowing slowing down. down. With With plans plans to to expand expand FemFounder’s FemFounder’s reach reach and and dive dive into into new new projects projects with with Brand Brand Strategy Strategy Media, Media, her her future future endeavors endeavors are are as as promising promising as as her her past past achievements. achievements. There There is is anticipation anticipation for for her her upcoming upcoming projects, projects, promising promising to to disrupt disrupt the the branding branding industry industry further further and and offer offer new new paradigms. paradigms.

THE IMPACT

Kristin’s Kristin’s contribution contribution to to PR PR and and branding branding extends extends beyond beyond her her companies. companies. She She has has influenced influenced an an industry, industry, empowered empowered aa community community of of women women entrepreneurs, entrepreneurs, and and set set aa standard standard for for how how to to approach approach branding branding in in the the digital digital age. age. Her Her legacy legacy is is one one of of innovation, innovation, resilience, resilience, and and an an unwavering unwavering commitment commitment to to excellence. excellence.

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As weAsdive we deeper dive deeper into Kristin’s into Kristin’s journey, journey, it becomes it becomes evident evident that her that impact her impact on theonbranding the branding and PR andindustry PR industry is profound is profound and multifaceted. and multifaceted.

Her story Her story is notisjust not about just about business business success; success; it’s about it’s about redefining redefining an industry, an industry, breaking breaking barriers, barriers, and inspiring and inspiring new new entrepreneurs. entrepreneurs.

INNOVATIVE INNOVATIVE BRANDING BRANDING STRATEGIES STRATEGIES

Kristin’s Kristin’s approach approach to branding to branding is revolutionary. is revolutionary.

She understands She understands that athat brand a brand needsneeds to betomore be more thanthan just visually just visually appealing appealing in today’s in today’s fast-paced fast-paced digital digital landscape—it landscape—it must must tell atellstory, a story, evoke evoke emotions, emotions, and create and create connections. connections.

This This philosophy philosophy has has beenbeen the cornerstone the cornerstone of her of success her success with with Brand Brand Strategy Strategy Media.Media.

She has She led hasher led team her team to develop to develop campaigns campaigns that profoundly that profoundly resonate resonate with with the target the target audience. audience.

Her Her strategies strategies often often involve involve an intricate an intricate blendblend of traditional of traditional and digital and digital media, media, creating creating a comprehensive a comprehensive brand brand presence presence that isthat both is consistent both consistent and dynamic. and dynamic.

With With anan eye eye forfor design design and and aa natural natural flair flair forfor communication, communication, she she launched launched Marquet Marquet Media, Media, a company a company that that grew grew into into a beacon a beacon forfor strategic strategic branding. branding.

Her Her ambition ambition was was toto create create brands brands and and telltell their their stories stories in in ways ways that that resonate resonate deeply deeply with with their their audience. audience.

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A MEDIA A MEDIA PERSONA PERSONA THAT THATINSPIRES INSPIRES

Kristin’s Kristin’s television television appearances appearances have have been been instrumental instrumental in shaping in shaping public public perceptions perceptions about about branding brandingand andPR. PR. HerHer ability ability to articulate to articulate complex complex strategies strategies in in a relatable a relatable manner manner hashas made made herher a sought-after a sought-afterpersonality personalityonon business business andand lifestyle lifestyle shows. shows.

These These appearances appearanceshave have given given her her a platform a platform to share to share herher insights insights and and inspire inspirea a wider wider audience. audience.

SheShe demystifies demystifies thethe world world ofof branding branding andand makes makes it accessible it accessible to to everyone, everyone,from frombudding budding entrepreneurs entrepreneurs to seasoned to seasoned business business owners. owners.

MENTORING MENTORING THE THE NEXT NEXT WAVE WAVEOF OF LEADERS LEADERS

OneOne of of Kristin’s Kristin’s most mostadmirable admirablequalities qualitiesis isher her commitment commitment to to mentorship. mentorship.She Sheunderstands understandsthat that her her knowledge knowledge andand experience experienceareareinvaluable invaluabletools tools for for the the nextnext generation generation of of leaders. leaders.

Through Throughone-onone-ononeone mentorship mentorship sessions, sessions, workshops, workshops,and andspeaking speaking engagements, engagements, sheshe imparts imparts wisdom wisdom gained gainedfrom fromyears years in the in the industry, industry, helping helping others others to to navigate navigatetheir theirpaths paths withwith greater greater confidence confidence andand clarity. clarity.

A BRANDING A BRANDING MAESTRO’S MAESTRO’SWORK WORK ETHIC ETHIC

Kristin’s Kristin’s relentless relentless work work ethic ethic and and commitment commitmenttotoher her craftcraft set set herher apart. apart.

SheShe constantly constantly researches, researches,learns, learns, andand evolves, evolves, ensuring ensuring herher strategies strategiesarearecurrent currentand and forward-thinking. forward-thinking.

HerHerdedication dedicationto toexcellence excellenceisis evident evident in every in every project project sheshe undertakes, undertakes, each each campaign campaign she she spearheads, spearheads, andand thethe advice advice sheshe imparts. imparts.

THE THE FUTURE FUTURE LANDSCAPE LANDSCAPEOF OF BRAND BRAND STRATEGY STRATEGY

As Kristin As Kristin looks looks to the to the future, future, sheshe embraces embraces emerging emerging technologies technologies andand trends. trends.

SheShe recognizes recognizes that that thethe world world of branding of branding andand PRPR is ever is ever evolving evolving and andbelieves believesinin staying staying ahead ahead of the of the curve. curve.

From From leveraging leveragingartificial artificial intelligence intelligencein inmarket marketanalysis analysisto toimplementing implementing storytelling, storytelling, herher mission mission is is to to keep keep herherclients clientsatatthe the forefront forefront of innovation. of innovation.

KRISTIN KRISTIN MARQUET: MARQUET: AA LEGACY LEGACYIN IN THE THE MAKING MAKING

TheThe legacy legacy thatthat Kristin Kristin is building is building with with Brand Brand Strategy Strategy Media Media andand FemFounder FemFoundergoes goesbeyond beyondprofessional professional accolades. accolades.

It’sIt’s about about creating creating a lasting a lasting impact, impact, inspiring inspiring change, change, andand setting setting new new standards standards in in thethe branding brandingand and PR PR industry. industry.

HerHer journey journey is ais testament a testament to tothethepower power of vision, of vision, tenacity, tenacity, andand thethe willingness willingness to to take take the theroad road lessless traveled. traveled.

SheShe is more is more than than justjust a brand a brand strategist strategistorora amedia media personality; personality; sheshe is aiscatalyst a catalyst forfor change. change.

Her Her story story is is not not justjust oneone of success; of success; it isit aisblueprint a blueprint forfor empowerment empowerment andand enduring enduring impact impact in in thethesymphony symphonyofofmodern modern business. business.

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WOMENMAKING MAKING WOMEN WAVESIN IN2023 2023 WAVES Interview with Olga Wendling Interview with Olga Wendling

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oday, we have the pleasure of sitting down with oday, we have the pleasure of sitting down with Olga Wendling, a seasoned business strategist and Olga Wendling, a seasoned business strategist and entrepreneur. Her story is a tapestry of intriguing entrepreneur. Her story is a tapestry of intriguing experiences, so let’s unravel the threads. experiences, so let’s unravel the threads.

Q: OLGA, YOUR LIFE BEGAN BEHIND THE Q: OLGA, YOUR LIFE BEGAN BEHIND THE IRON CURTAIN IN SOVIET RUSSIA. COULD IRON CURTAIN IN SOVIET RUSSIA. COULD YOU SHARE PIVOTAL EXPERIENCES FROM YOU SHARE PIVOTAL EXPERIENCES FROM YOUR EARLY YEARS THAT CONTINUE TO YOUR EARLY YEARS THAT CONTINUE TO SHAPE YOUR APPROACH TO LIFE AND WORK SHAPE YOUR APPROACH TO LIFE AND WORK TODAY? TODAY?

a visa to travel anywhere, I would attend conferences and a visa to travel anywhere, I would attend conferences and events that could provide me with invitations. Czech Republic, events that could provide me with invitations. Czech Republic, Germany, the Netherlands, Canada, and the US were the Germany, the Netherlands, Canada, and the US were the first countries I visited. I also applied for jobs abroad, albeit first countries I visited. I also applied for jobs abroad, albeit unsuccessfully. But I never stopped dreaming about having the unsuccessfully. But I never stopped dreaming about having the freedom to live the life I wanted. freedom to live the life I wanted.

In the end, it was not my work, but my heart In the end, it was not my work, but my heart that brought me to move and stay abroad. I had that the brought me totomove and stay abroad.

I had privilege live in Colombia, Venezuela, the France, privilegeSwitzerland, to live in Colombia, Venezuela, and the US. Each time, France, Switzerland, US. Each time, I immersed myselfand in the different cultures and I immersed myself in different cultures languages. For example, I learned that timeand was languages.

For example, I learned time was a very abstract category in Latinthat America, and a very abstract category in Latin America, and that in France you would discuss business when that dessert in France would discuss when is you served.

I now livebusiness in Switzerland, dessert is served.

I now live in Switzerland, which has four national languages for a which has four nationalandlanguages for just a population of 9 million, that is working population of 9 million, and that is working just fine. fine.

A: Surprisingly, my childhood memories are filled with A: Surprisingly, memories times, are filled with had peace and my joy. childhood During the communist everybody peace and joy. ItDuring the communist everybody hadknew a job. was actually illegal nottimes, to have one. People a job. It that wasafter actually illegal not to have one.

People knew graduating from universities, they would find a job that aftertograduating from universities, wouldgofind job their support themselves and theirthey families, on awith to support themselves go on with their lives, and then and retiretheir withfamilies, a guaranteed pension.

Today, it lives, and then like retire with a world. guaranteed it by sounds a fantasy But I pension. grew up Today, surrounded sounds like a fantasy world.

But I grew up surrounded by a general sense of security and confidence that the future a generalwould sensebeof security and confidence that the future bright. would be bright.

Then came Perestroika. We went from total security to Then came Perestroika. from totaljungle. security complete insecurityWe andwent the law of the The to climax completewas, insecurity and the devaluation law of the jungle. climax my of course, Ruble in 1998.The For example, was, of course, Ruble in 1998. grandfather haddevaluation savings to buy a car, For and example, overnight my he lost it grandfather had savings to buy a car, and overnight he lost it all. That was a real shock. all. That was a real shock.

That kind of experience teaches you that security is just That kind experience teaches security to is changing just an of illusion.

You have to you adaptthat constantly an illusion.

You haveThis to mindset adapt constantly circumstances. has helpedtomechanging to take risks circumstances.

Thisand mindset has helped me to take risks both in life in business. both in life and in business.

Q: YOUR POST-IRON CURTAIN LIFE WAS Q: YOUR POST-IRON OF CURTAIN LIFE WAS A WHIRLWIND INTERNATIONAL A WHIRLWIND OF INTERNATIONAL EXPERIENCES. EXPERIENCES. A: Indeed. When the curtain fell, I was like a kid in a candy A: Indeed.

When theevery curtain fell, I was a kid in a As candy store!

I took opportunity tolike travel abroad.

I needed store! I took every opportunity to travel abroad. As I needed

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All those experiences helped me to understand All those experiences menot to exist. understand that “one size fits helped all” does People that have “one different size fits perceptions, all” does notand exist. theyPeople are all havevalid. different perceptions, arethat. all I learned to recognizeand and they respect valid. I learned to recognize and respect that.

Finally, I was very lucky to meet incredibly Finally, I fun, was and very lucky topeople meet inincredibly smart, supportive all parts of smart, andWe supportive in all parts of thefun, world. connectedpeople over the same values, the world. connected over the values, despite We cultural differences.

Forsame example, our despite cultural Forcomposed example,ofour MBA class at differences.

HEC, Paris was over MBA at HEC, Paris composed over 60class nationalities.

It waswas a melting pot ofofdiverse 60 nationalities.

It was backgrounds, a melting potand of diverse views, approaches, tempers. views, tempers.so Andapproaches, that’s exactlybackgrounds, what made theand experience Andunique! that’s exactly what made the experience so unique!

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Q: It seems that you are fond of variety. In your career, you also worked for a wide range of companies, from Fortune 500 multinationals to Q: It seems that you are fond of variety. In your career, you also worked startups, across several industries. What was your secret to constantly for a wide range of companies, from Fortune 500 multinationals to reinvent yourself? startups, across several industries. What was your secret to constantly reinvent yourself?

A: I’d say: I really wanted it and believed it was possible. Mindset is key to navigate changes. As Henry Ford said: “Whether you think you A: I’d say: I really wanted it and believed it was possible. Mindset is can, or you think you can’t – you’re right.” key to navigate changes. As Henry Ford said: “Whether you think you can, or you think you can’t – you’re right.”

Q. HENRY FORD TRANSFORMED THE AUTOMOBILE INDUSTRY WITH HIS INNOVATIVE APPROACH TO Q. HENRY FORD TRANSFORMED THE AUTOMOBILE BUSINESS. YOU ARE NO STRANGER TO INNOVATION INDUSTRY WITH HIS INNOVATIVE APPROACH TO YOURSELF. HOW DO YOU APPLY INNOVATION BUSINESS. YOU ARE NO STRANGER TO INNOVATION PRINCIPLES IN YOUR WORK? YOURSELF. HOW DO YOU APPLY INNOVATION PRINCIPLES INmajor YOUR WORK? A: There are four types of innovation. The first one is product

been unequally distributed in society. That’s the reason why all existing initiatives to create a more fair and sustainable world are been unequally distributed in society. That’s the reason why all facing scaling issues. The economic system is designed to sustain existing initiatives to create a more fair and sustainable world are itself. Hence it will limit the resources, notably, financial ones, that facing scaling issues. The economic system is designed to sustain could transform it. itself. Hence it will limit the resources, notably, financial ones, that could transform it.

But what if, in addition to money, we had a supplementary source of wealth? And what if this source was unlimited and accessible to But what if, in addition to money, we had a supplementary source everybody? The good thing is that such source of wealth already of wealth? And what if this source was unlimited and accessible to exists and can be capitalized on immediately. I invite you to read everybody? The good thing is that such source of wealth already the article “Shifting the paradigm to Shared Social Economy” in exists and can be capitalized on immediately. I invite you to read this issue of the magazine. the article “Shifting the paradigm to Shared Social Economy” in this issue of the magazine.

Q: THAT’S DEFINITELY A FASCINATING READ! SO WHAT BROUGHT YOU INTO THE SOCIAL Q: THAT’S DEFINITELY A FASCINATING READ! ENTREPRENEURSHIP FIELD? SO WHAT BROUGHT YOU INTO THE SOCIAL ENTREPRENEURSHIP FIELD? A: I guess it was my passion for justice and equality. If I look

innovation, which is the most straightforward. Behind every successful A: There are four major types of innovation. first oneopportunity. is product product, there is an important problem or anThe enchanted innovation, which is the most straightforward.

Behind every successful For me, it is clearly a dissatisfaction with the status quo and a product, is an problem or to an unlocking enchantednew opportunity. desire tothere change it. important From strategy setting business For me, it is clearly a dissatisfaction with about the status quoa and opportunities, I have always been passionate creating bettera desire to change it.

From strategy setting to unlocking new business version of the world, at different scales. opportunities, I have always been passionate about creating a better version of thetype world, at different scales. Total Quality Management is The second is process innovation.

behind, all my professional journey was like a roadmap to this A: I guess it was my passion for justice and equality. If I look venture. behind, all my professional journey was like a roadmap to this venture.

one of the best examples here. Talking about myself, I find inefficiency The second type is Maybe processbecause innovation.

Total was Quality Management is deeply disturbing. my father an engineer (smile). one the best examples Talkingsystems about myself, I findthat inefficiency So of I have a knack for here. developing and tools ease the deeply disturbing.

Maybe because my father was an engineer (smile). workflow and make business interactions seamless.

You can find my So I have a knack for developing systems and tools that ease the favorite tools on ex-change.space, a hybrid business coaching platform workflow and make(link: business interactions seamless. You can find my I’ve developed https://ex-change.space/free-resources-forfavorite tools on ex-change.space, a hybrid business coaching platform business-growth/ ) I’ve developed (link: https://ex-change.space/free-resources-forbusiness-growth/ ) Next is positioning innovation. It helps to attract clients that are different from your original target market. Airbnb started as an Next is positioning innovation.

It for helps to attract clients that are alternative accommodation provider conference participants, before different from for your original target market. started as anI re-positioning a mass market in the travel Airbnb and leisure industry. alternative accommodation before believe that each business provider will havefor to conference go throughparticipants, such innovation at re-positioning for a mass market in the travel and leisure industry. least once, as the original customer segment is usually quite narrow.I believe business will have to go through such innovation at Duringthat the each strategy sessions, I challenge my coaching clients and least once,partners as the original customer segment is usually narrow. business to imagine how their products could quite be used by a During the strategy challenge That my coaching clients and completely unrelatedsessions, group ofIcustomers. often ignites creative business partners to imagine theiringredient products of could be used by a out-of-the-box thinking that ishow a major innovation. completely unrelated group of customers. That often ignites creative out-of-the-box thinking is a major ingredient innovation.

And finally, there is athat paradigm innovation thatof involves a mental shift about the way businesses operate. Internet, ecommerce, sharing And finally,AIthere is examples a paradigm innovation that involves a mental economy, are all of such innovation.

At the same time, shift about the way businesses operate. model Internet, sharing the current money-centered economic wasecommerce, designed centuries economy, areatallhow examples of such innovation. thesociety same time, ago. Just AI look much industry, technology,At and have the current money-centered economic model was designed progressed.

But the model remains unchanged, despite clearlycenturies showing ago.

Just look at how technology, and society have the signs of « wear and much tear ». industry, That is why we have developed a Shared progressed.

But the modelthat remains despitegoodwill, clearly showing Social Economy model, bringsunchanged, together collective excess the signs of «capacity, wear andand tearmodern ». Thattechnology is why we have developed a Shared production to create a new source of Social model,My thatnew brings together collective goodwill, excess wealthEconomy for everybody. company, Global Social Enterprise, is a production capacity, and vehicle to implement thismodern model.technology to create a new source of wealth for everybody. My new company, Global Social Enterprise, is a vehicle implement this model.

Q: SOtoWHAT IS THE VISION BEHIND THE NEW VENTURE? Q: SO WHAT IS THE VISION BEHIND THE NEW A: The vision is to create a human-centered economy. Today we VENTURE? operate in the old economic paradigm where money is the center of the universe.

Consequently, access to money is the element that determines A: The vision is to create a human-centered economy.

Today we business But money is a scarce resource that has center traditionally operate in success. the old economic paradigm where money is the of the universe. Consequently, access to money is the element that determines business success. But money is a scarce resource that has traditionally

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Q: CAN YOU GIVE US MORE DETAILS? A: Sure. I often started from scratch, be it a family business, a newly created corporate role, or my own coaching practice. So I learned how to navigate uncertainty while keeping focus on the strategic goals. At the same time, business planning provided me with the skills to effectively manage timelines, risks, and resources. And one of the most important resources for business is its partners. When I worked at Bunge, a major food and agribusiness player, I led a worldwide study on partnerships and joint ventures, conducting over 100 interviews with company executives and external partners. As a result, we were able to get unconventional insights and draw recommendations, approved by the Board.

I am convinced that in complex multi-stakeholder ventures partner relations is key to success.

Throughout my career, I worked closely with suppliers, value-added resellers, customers, and even competitors. That involved constant negotiations, communication, and sometimes – dispute resolution. So I happened to have an extensive training and experience related to that.

To sum up, I have all expertise required to make Global Social Enterprise a success. But nobody succeeds alone. The idea is to build a dynamic ecosystem of partners who will collaboratively create and share social wealth.

Q: WHAT WOULD BE REQUIRED TO MAKE THIS AMBITIOUS VISION A REALITY? A: That we stop competing and start cooperating.

We’ve been sold on the idea that competition is the driving force for progress, but the reality is quite the opposite. Cooperation creates more value than competition ever could.

If we look at history, human cooperation was the reason our species survived. They were able to collectively face harsh weather conditions and predators, by gaining experience and sharing knowledge. This capacity for social learning was later transformed into language skills, that were used for cooperation, not competition. In other words, our predecessors did not need to communicate if they wanted to kill each other.

They would use communication to collaborate more effectively to reach common goals.

And through centuries, cooperation played a crucial role in different areas of our lives and society. For example, in the early 20th century, Black Mountain College in the US fostered an informal and collaborative spirit among its faculty

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and students, becoming a unique incubator for American avant-garde. In the science field, the International Space Station was a collaborative effort of 16 nations to build and operate a world-class research center in the space. In recent years, crowdfunding platforms helped to raise more than $34 billion worldwide to support innovative projects and companies.

And yet, most of the economic activity today is structured around competition. Do not get me wrong – competition could be a powerful vehicle to drive performance. But this could only happen if we have a level playing field with sufficient resources for everybody to succeed. Unfortunately, every day we witness throat-cutting competition over money that is in scarce supply. This economic game leaves many people and businesses behind. And we want to change that.

I am working on a pilot project in Geneva, Switzerland. It is a perfect location due to several reasons. First, Switzerland is a direct democracy. People do not just elect the officials who take the decisions for them. In fact, citizens vote directly on a large variety of topics, from pension reform to the type of fighter jets the country buys for its defense.

Second, Geneva has a diverse ecosystem of international organizations, social initiatives, and small businesses that account for 99% of its economy. We intend to work with the NGOs, industry players, financial institutions, and public sector to design and test a new economic development model.

Once operational, the model can be replicated in other cities and geographies. Such a global network producing a complementary source of economic power can accelerate the resolution of the most pressing global issues like poverty, hunger, inequality, and climate change. It could become a basis for the paradigm shift that the world desperately needs today.

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SHIFTING THE SHIFTING THE PARADIGM TO SHARED PARADIGM TO SHARED SOCIAL SOCIALECONOMY ECONOMY

by Olga Wendling

by Olga Wendling

II

n today’s global economy, we have mastered the art of innovation. today’s globaltoeconomy, wemost havepressing mastered the economic, art of innovation.

But nwhen it comes addressing social, and But when itchallenges, comes to addressing environmental we appear most to be pressing trapped social, in the economic, traditional and environmental challenges, we in appear to be trapped in theborn traditional approaches.

We continue to operate the economic paradigm in Wewhere continue to operatecompetition in the economic the approaches. era of scarcity, throat-cutting was a paradigm prerequisiteborn of in the era of scarcity, wherehas throat-cutting competition was a prerequisite survival.

However, the world changed: science and technology have made of survival.

However, the world has changed: science technology have made quantum leaps, infrastructure boomed and society hasand evolved dramatically. quantum leaps, infrastructure boomed and society has evolved Logically, we should be able to leverage those advancements to createdramatically. enough Logically, we should be ablenegatively to leverage those advancements to create enough wealth for everybody without affecting natural resources. wealth for everybody without negatively affecting natural resources.

Why is that not the case? Because our economy is still dominated by the Why is that not thecompetition case? Because economy is still dominated by the old paradigm: win-lose overour money and a relentless grow-or-die old paradigm: win-lose competition over money and a relentless grow-or-die business imperative. business imperative.

THE TROUBLE WITH MONEY-CENTERED ECONOMY THE TROUBLE WITH MONEY-CENTERED ECONOMY

The current economic model, though universally accepted, is inherently The current economic model, though universally accepted, is inherently flawed. On one side, businesses are constantly in pursuit of more customers. flawed. On one side, businesses are constantly in pursuit of more customers.

On the other side, individuals yearn for more of the goods and services that On the other side, individuals yearn for more of the goods and services that businesses aim to provide. What is the bridge between the two? It’s money. businesses aim to provide. What is the bridge between the two? It’s money.

However, when the access to money is not equal, the balance is difficult to However, when the access to money is not equal, the balance is difficult to achieve. achieve.

So what solutions havehave beenbeen proposed so far?

OneOne is injecting more money So what solutions proposed so far? is injecting more money in the system.

But without a level playing field, it does little to remedy the the in the system. But without a level playing field, it does little to remedy situation.

Hence the the second solution is a isforced re-distribution of wealth situation.

Hence second solution a forced re-distribution of wealth through taxes, subsidies and and alike.

Quite obviously, economic parity can can through taxes, subsidies alike.

Quite obviously, economic parity never be reached that way, which fuels social tensions.

Third, we have never be reached that way, which fuels social tensions. Third, we have cryptocurrencies thatthat are are supposed to democratize access to money. cryptocurrencies supposed to democratize access to money.

Unfortunately, theythey turned intointo speculative mechanism and and Ponzi schemes Unfortunately, turned speculative mechanism Ponzi schemes of making money out of finally, therethere are local community currencies of making money outair. ofAnd air. And finally, are local community currencies thatthat indeed serve the purpose of common good.

The The sad sad truth, however, is is indeed serve the purpose of common good. truth, however, thatthat those currencies can can never scalescale because theythey impose an unhealthy those currencies never because impose an unhealthy choice between money and and purpose, which is detrimental to the choice between money purpose, which is detrimental to economics. the economics. current economic model is that it equates value The The issueissue withwith the the current economic model is that it equates value withwith money. in case the case of contemporary fiat currencies, money is just a legal money.

But But in the of contemporary fiat currencies, money is just a legal tender, backed by national governments.

It does facilitate exchanges of value. tender, backed by national governments.

It does facilitate exchanges of value.

However, value resides in productive efforts, it manufacturing, However, the the truetrue value resides in productive efforts, be itbemanufacturing, upbringing, scientific discoveries, or blood donations. all those childchild upbringing, scientific discoveries, or blood donations.

Not Not all those contributions can or should be expressed in monetary terms. contributions can or should be expressed in monetary terms. mean no economic value. simply means ThatThat doesdoes not not mean theythey havehave no economic value.

ThatThat simply means thatthat money alone is not sufficient to manage creation and distribution of wealth money alone is not sufficient to manage creation and distribution of wealth in the modern society. in the modern society.

INTRODUCING A NEW SOURCE WEALTH INTRODUCING A NEW SOURCE OF OF WEALTH

For centuries, volunteering has been compensating for the inefficiencies of For centuries, volunteering has been compensating for the inefficiencies of the economic system. Every year, one billion people are estimated to actively the economic system. Every year, one billion people are estimated to actively volunteer generating an equivalent of 2.4% of global GDP in value. The volunteer generating an equivalent of 2.4% of global GDP in value. The problem is that this immense social wealth is not accounted for, nor used problem is that this immense social wealth is not accounted for, nor used

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in the real economy simply because it is not expressed in money. in the real economy simply because it is not expressed in money.

WHAT IF WE COULD CAPTURE THIS VALUE BY ANOTHER MEAN? WHAT IF WE COULD CAPTURE THIS VALUE BY Recognizing the MEAN? value of socially beneficial activities can ANOTHER giveRecognizing another dimension entirebeneficial economicactivities system. can the valuetoofthe socially Human dimension.

In fact, it can put the human element give another dimension to the entire economic system. in the centerdimension. of the economy.

Just think all “intangible” Human In fact, it can putofthe human element areasin of value creation: social inclusion, gender the center of the economy. Just think equal of all “intangible” opportunities, mental health, circular economy and so areas of value creation: social inclusion, equal gender on. In the money-centered they never will bring opportunities, mental economy, health, circular economy and so the on. same on investmenteconomy, as real estate, stocks, In return the money-centered they never willor bring technology.

Hence, they will always be undervalued and or the same return on investment as real estate, stocks, under invested. Hence, they will always be undervalued and technology. under invested.

Now imagine that we use social credits to express the value created volunteering.

Almost equivalent Nowby imagine that we use socialinstantly, credits toan express the value createdwill by volunteering.

Almost equivalent of $2trn. become available to instantly, be used an alongside of $2trn. will Itbecome available to be used alongside traditional money. is important to highlight that social traditional It is important to highlight that an social credits are notmoney. an alternative to money, but rather credits aretonot enhancement it. an alternative to money, but rather an enhancement to it.

Let’s see how it could work in practice. Today, all businesses see how it could work in practice.

Today, haveLet’s an excess production capacity that they built all to businesses attract have an excessThere production capacity theyrestaurants, built to attract more customers. are empty tablesthat in the There are empty tables restaurants, free more seats customers. on the airplanes, vacant desks in in thethe university free seats on the airplanes, vacant desks in the classrooms, and available beds in the hospitals. university Such classrooms, and available bedsdoin not thehave hospitals. situation exists because customers enoughSuch situation because customers do not have enough money to buy exists all what is or can be produced.

So the excess money to buy all what is or can be produced.

So the excess goes to waste, leaving everybody at loss. goes to waste, leaving everybody at loss.

Let’s assume you want to invite your family for diner at a Let’s assume you want to invite your family for diner at a nice restaurant. Finding a free table should not be an issue. nice restaurant. Finding a free table should not be an issue.

Finding the money to pay for diner may well be. With Finding the money to pay for diner may well be. With the new economic model, this problem can be resolved the new economic model, this problem can be resolved easily.

You can earn social credits by volunteering: blood easily. You can earn social credits by volunteering: blood donation, helping at a at soup kitchen, tutoring, taking carecare donation, helping a soup kitchen, tutoring, taking of the elderly etc.

There is never a lack of opportunities to to of the elderly etc. There is never a lack of opportunities do good in this world. do good in this world.

Once you you earned enough credits, you you can can go to Once earned enough credits, go the to the restaurant withwith youryour family, enjoy the the diner and and pay pay in in restaurant family, enjoy diner a dual currency: partially in money, partially in social a dual currency: partially in money, partially in social credits.

WhyWhy dualdual currency?

Because the restaurant owners credits. currency?

Because the restaurant owners will will needneed to cover theirtheir rent,rent, utilities, salaries, and and other to cover utilities, salaries, other production costscosts in the traditional currency.

But But as long production in the traditional currency. as long as their marginal costscosts of production are covered, business as their marginal of production are covered, business owners could choose to contribute a part of their margin owners could choose to contribute a part of their margin to the cause.

All in should be choosing to social the social cause.

Allall, in nobody all, nobody should be choosing between helping others helping themselves. between helping others and and helping themselves.

It isIt is absolutely possible do both. absolutely possible to dotoboth. economic model makes everybody The The newnew economic model makes everybody win.win.

Individuals will get more purchasing power and carry Individuals will get more purchasing power and carry more meaningful Businesses on on more meaningful lives.lives.

Businesses will will growgrow theirtheir customer monetize excess capacity, reduce customer base,base, monetize the the excess capacity, and and reduce waste.

Constant business growth will no longer be required waste. Constant business growth will no longer be required be profitable.

Efficiency companies some to betoprofitable.

Efficiency gainsgains will will givegive companies some breathing space to redesign business processes breathing space to redesign theirtheir business processes in ain a more sustainable Non-profit organizations more sustainable way.way.

Non-profit organizations will will havehave an influx of volunteers, their most valuable asset to create an influx of volunteers, their most valuable asset to create more impact. model stimulates incentivizes more impact.

The The newnew model stimulates and and incentivizes socially beneficial activities, even if they do not result in socially beneficial activities, even if they do not result in direct financial gains. Thus, the entire civil society will be direct financial gains. Thus, the entire civil society will be transformed with less competition over money and more transformed with less competition over money and more collaboration to create shared social wealth. collaboration to create shared social wealth.

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This new type of wealth is more inclusive and sustainable comparing to traditional economics. It shifts the focus from numbers to well-being, resource efficiency and equitable distribution of wealth. As such, it recognizes the value of unpaid social contributions of volunteers, caregivers, environmental and social stewardship, as well as other activities excluded from conventional economic calculations.

All in all, it redefines what we consider valuable.

opportunities for volunteers to engage in socially beneficial activities. Thus, the system will be similar to a marketplace, where technology finds the best matches for excess business capacity, social projects and individual volunteers. But the platform is just a tool to channel resources. Active participation of individuals, profit and non-profit sectors will be key for success.

Second, the platform shall be supported by a larger ecosystem of partners who are involved in the traditional economics: financial institutions, technology providers, investors, media, regulators, and governments. The new model must be integrated with the existing economic system, acting as lever to increase its adaptability, resilience and wealth creation capabilities.

ROLE OF THE TECHNOLOGY

Every wealth creation system requires a tool to implement it.

Conventional money is a tool to distribute the wealth in the current economy. Digital currency is a novel payment means that exists in a purely electronic form. Loyalty points, crypto, CBDCs are all examples of digital currencies that use different technologies to support them.

Finally, as for any innovation, the success will depend on the early adapters. The new economic development model will require academia, thought leaders, donor community and international organizations to stand by it. It could be particularly appealing for the youth, considering its emphasis on social justice, environment projection, circular economy, and general well-being of the population. Overall, the model embraces a broader definition of economic value that includes social and cultural capital, natural resources, and other forms of wealth that are essential for a thriving society.

Shared Social Economy is based on a dual-currency transaction technology involving social credits that are backed by excess production capacity. The closest equivalent is loyalty points that can be used alongside fiat money to purchase goods and services. The major difference, however, is that loyalty programs reward overconsumption – the more you spend, the more points you get in return. The new economic model encourages more efficient use of the available resources reducing the need for excess production and, thus, underpinning circular economy.

The transition to a dualcurrency economic system can empower civil society to harness the full potential of its wealthproducing capabilities, eliminating traditional financial constraints of economic development.

Underpinned by cooperation and resource sharing, the new economic model can create a path towards a more sustainable, equitable, and prosperous world.

In order to create and share social wealth, no tokens will be needed. Instead, there will be a database with simple accounting entries, like in conventional economics. The value of all excess capacity in the system will be on the debit side, and the social wealth – on the credit side. Based on the total value of excess capacity and volunteering activities, an algorithm will calculate how many credits could be recorded in the system and attributed to individual volunteers after they completed voluntary missions.

Each social credit will be used by a volunteer only once - to purchase goods or services in a dual-currency transaction.

After redemption, the credit will be archived alongside the debit value of the portion of goods or services it covered. This way, we will have a transparent picture of social wealth created and used in the real economy.

To sum up, in the new economic model, the role of the technology will be two-fold. First, a cloud-based database will store information about interactions among the participants, as well as all the records of social wealth. Second, the algorithms will manage recording and use of social credits within the collaborative ecosystem.

Good news is that existing technologies could be applied instead of reinventing the wheel. It is circular economy in action.

KEY SUCCESS FACTORS

The implementation of the new economic model will require more than just a technology. A number of additional factors will play a role in its success.

First of all, a mobilization of participants via its 3-sided social wealth creation platform will be required. Apart from business and volunteers, NGOs will play a crucial role by providing

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Today all elements of the model are in place, and the society is ready for change. We just need to take a leap of faith and charge ahead.

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CEO TIME | Taryn Andersen

Taryn Andersen CEO and co-founder of Impulse4Women, operating worldwide to connect women founders’ and Social Impact leaders with the right investors.

Taryn Andersen

Taryn Andersen is CEO and co-founder of Impulse4Women, an international non-profit association operating both online and offline. She started her professional background in private banking.

In 2016 she moved into venture capital with THCAP VC, investing in North America and Europe. Then, she has served as a mentor at Startup-Bootcamp and other players of the ecosystem. Taryn co-founded Impulse4Women in 2017, providing the required tools and skills to increase the probability of funding for female led startups.

The next question was: How can we create this link between startup and investor in the most efficient way possible? For this Taryn and her team have developed a matchmaking application to enhance the interaction between investors and founders. It works by showing investors the most relevant startups in terms of their chosen preferences and they can connect with those that they have found an interest in. Both investors and startups can sign up through the Impulse4Women website and by following a simple process they will have exposure to our whole ecosystem. This is an efficient and entertaining way to find the project the investors were looking for.

Taryn Andersen is the CEO and co-founder of Impulse4women, an international association operating online and offline. The objective is to connect Women Entrepreneurs in technology and Social Impact projects with investors, companies, public-private institutions. They support each stage of startup development, providing the necessary tools and skills to increase the probability of financing, depending on the sector, business model, maturity, economic needs. They offer everything from Webinars, Podcasts, Pitching Sessions, Mentoring, training courses, etc.

Taryn graduated in PLD from IESE Business School and is currently the Director of Investor Relations at Telegraph Hill Venture Capital. He has worked in private banking for 13 years, concluding that stage at GBS Finanzas. He is a member of the Board of Global StartupCities and, since February 2019, a jury of the EIC Acceleration of the European Commission.

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CEO TIME | Taryn Andersen Impulse4Women missions are not to empower women founders but help them to grow, providing the tools founders need.

Andersen is also a mentor at DataQuarks, a startup dedicated to databases in 2014 and in 2015 at Galigú RV through Startupbootcamp and also for the EVERIS Foundation in the Girls in STEAM program, in the EIT Food accelerator, tech2impact, together with UN Women in 2020, in addition to holding workshops for the EIC Women Leadership Programme. Judge of the Startup Contest in Tenerife InTech, UNWTO, Sonar+D, Menorca Millenials, IoT Week, IBM, CaixaBank, ITU Telecom, GSMA – 4YFN. In 2011 he founded the Pluribus United Foundations, made up of 15 different private foundations.

Impulse4Women community benefits, a free matching service for startups and social impact projects. But also the opportunity to have fundraising exposure to more than 1,500 international startup investors: venture capitalists, corporate venture capitalists and corporates.

Impulse4Women 2023 main goals: At the end of 2023, Impulse4Women relaunched a new version of its matchmaking platform that helped female tech entrepreneurs to find the right investors. 2023 goals are to reach 22,000 startups by the end of the year creating a great ecosystem in different sectors such as blockchain, health, proptech and food tech, with partners, accelerators, donors and companies.In the near future, we want to have more mentoring sessions in different sectors.

From Telegraph Hill Venture Capital they invest in sectors such as Cybersecurity, FinTech, EdTech, PropTech, among others, entering early phases and in proposals that come from North America and Europe. Some of the ones invested by Taryn are: Apptopia, Apozy, Bigle Legal, Brickbro, BuildBetter, Citruslabs, Circa, Claim Compass, Cobalt, Crossfader, Gallea, Kubbo, Loyal Guru, Manufactured, Marti, Newhound, Oonair, Planned, Quote Machine, Taclia, TheBouqs, Traction Labs, Voila! and Wedo.

Impulse4Women platform offers a solution to the following problem: Why does the female entrepreneurs act differently from men with investors?

In 2017 Taryn created Impulse4Women because she was sensitive that women were not attracting investment such as men. Today, things have been fortunately changing.

Impulse4Women platform was needed. This platform was needed to offer solutions to investors who demanded to invest in the world of technology

The world of work demands a profile of an entrepreneurial, technological and competitive woman. This process is what Impulse4Women has started; and today there are already thousands registered startups. Startups that can access the webinars and mentoring that are made available to them. An academic part that is fundamental and necessary to be able to solve situations that others have lived and experienced before.

and startups, and Taryn Andersen “stepped up” with Impulse4Women to provide solutions.

All the women who were consulted are currently part of the advisory council; because all of them supported an initiative that has been proposed, the difficult task, of increasing the growth of women entrepreneurs in their own cities and countries.

A great team that connects these women technological entrepreneurs with the right investor, and they can make their technological startups a reality.

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Founder, Global Social Enterprise

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