ALPHABET STRIVES TO CREATE SOLUTIONS THAT WILL ENABLE ITS CUSTOMERS TO MANAGE THEIR BUSINESS MOBILITY COST-EFFECTIVELY AND SUSTAINABLY, IN LINE WITH THE MOBILITY INDUSTRY TRANSITION.
Founded in 1997 as a mobility division of the BMW Group, and expanded by acquiring ING Car Lease in 2011, Alphabet has grown into an international fleet management and leasing provider. The company is currently the Number Three in the European market, managing a portfolio of more than 700,000 lease cars and light commercial vehicles of all makes.
Located in 14 countries across Europe, Alphabet today designs business mobility solutions that go beyond mere fleet management and the provision of commercial vehicles - the company is pioneering advanced mobility solutions that give employees numerous choices and provide companies with complete cost control, while helping them to achieve their sustainability goals.
In Belgium alone, Alphabet today manages more than 55,000 vehicles, enough to place it in the top three of the sector.
“Although part of BMW, we are
also a multi-make company, created in response to the increasing need to develop additional services around car-making in line with the changing world of mobility,” says Erik Swerts, Managing Director of Alphabet Belgium.
He explains that a fundamental aspect of Alphabet’s contribution to the BMW Group is its direct access, and its understanding of the mobility needs of the fleet customers and its end users. “This enables us to create and offer tailor-made mobility solutions that suits different customer needs.”
“PREVENTION IS STILL THE BEST INSURANCE”
VIVIUM, THE INSURER WHO PUTS PEOPLE FIRST
With more than 100 years of experience, the expertise of Vivium, the exclusive insurance brokerage brand within the P&V Group, is at the top of the market. Through a close-knit network of more than 1,000 independent partner brokers, this 100% Belgian cooperative insurer offers sustainable insurance solutions on a human scale for individuals, the self-employed and companies.
Vivium’s clear and simple philosophy? “We listen, we talk and our door is always open. At Vivium, we understand that our clients and brokers are entrepreneurs. That’s why we continuously tailor our insurance offerings and services to their real questions and needs,” says Véronique D’haese, Sales & Partnerships director.
PEOPLE FIRST
At Vivium, people are key. “Our partner brokers with whom we work closely, our colleagues who think along in a solution-oriented way, and of course our clients who seek advice and guidance. We continually strive for the best performance through a century’s worth of expertise, efficient tools and customer-oriented processes,” says Sophie Misselyn, member of the Executive Committee.
INNOVATIVE INSURANCE
Vivium offers a complete and market-based product range, from non-life insurance and life insurance to group insurance. Its focus is on continuously developing innovative insurance solutions for individuals, the self-employed and businesses.
Among those high-performance products is a comprehensive mobility offering for cars, vans and fleets, but also for motorcycles, campers or even old-timers. All of
them include customized contracts and guarantees to suit every customer’s needs; fast and efficient digital processes, and a prompt service.
And because bicycles are an important and valuable means of transport for more and more people, Vivium mobility insurance policies also cover various types of bicycles, electric bikes, scooters and other soft means of transport.
HUMAN AND CARING
Vivium firmly believes in brokerage as the main distribution channel of insurance in Belgium. That is why Vivium enters into a close partnership with professional brokers in which support, advice and personal guidance are key. The company combines this human approach with automated processes and efficient digital tools in order to, for example, calculate quotes, draw up policies and follow up dossiers more quickly.
“Human and caring, but performing at the same time - that’s how we do it. As a Belgian insurer, we not only offer efficient, easy-to-work-with solutions. We also focus on, and support our clients with smart prevention policies. Because prevention is still the best insurance,” Véronique D’haese concludes.
Discover Vivium’s insurance solutions at vivium.be
VIVIUM, PARTNER OF ALPHABET
Vivium has been Alphabet Corporate Lease’s trusted insurance partner for the leasing company’s car fleet since 2007. At the same time, Alphabet is Vivium’s regular corporate/cafeteria car supplier. A partnership that fits in perfectly with Vivium’s vision and strategy of building stable long-term relationships with all its partners.
Renta Solutions has been serving 98% of the leasing & automotive business in Belgium & Luxembourg for over 20 years, managing 750.000 vehicles and 25.000 users.
We automate ordering, registration, delivery, invoicing, maintenance and fine management of your fleet, processing requests every ten seconds through our 4 digital platforms.
With streamlined communication and partnerships with industry leaders like Alphabet, Renta Solutions is committed to continous innovation, shaping future market standers in Europe.
Call: +32 2 290 55 10 Mail: customersupport@rentasolutions.org Web: www.rentasolutions.org
Another important differentiator is the focus on providing the smoothest possible experience. “We don’t make anything, the thing that we do offer is a great experience. Car leasing has become a commodity and on paper, any offer may look more or less the same. The difference, and the absolute key for success, is our capability to provide a customer experience based on comfort and ease. Indeed, our slogan ‘Your mobility made easy’ says it all.”
The company’s agility in promptly reflecting new developments in its offering is another differentiator. “We aim for long-term partnerships and continuity. We research the latest mobility trends and, together with our customers, develop products that perfectly
meet their specific needs, minimizing complexity and maximizing flexibility. In the era of mobility transitioning, this is a much appreciated value.”
As one of the leading European mobility and leasing service providers, sustainability is an essential element of Alphabet’s mission to make its customers’ transition to ‘green’ mobility easy and convenient.
It needs to be said that Belgium enjoys a unique position in Europe with regard to electric vehicles, a position heavily supported by the country’s government. Erik Swerts points out that of all new cars ordered in the first quarter of 2024, 80% were full electric (BEV). This brings both opportunities and challenges.
“ALTHOUGH PART OF BMW, WE ARE ALSO A MULTIMAKE COMPANY, CREATED IN RESPONSE TO THE INCREASING NEED TO DEVELOP ADDITIONAL SERVICES AROUND CAR-MAKING IN LINE WITH THE CHANGING WORLD OF MOBILITY.”
Achieving the highest customer satisfaction ratings in the industry: 98.8% satisfaction score 80% net promotor score 4.8/5 overall review score
Advanced driver assistance systems (ADAS) help drivers to drive safely. Carglass® is continuing to invest in understanding the complexities of the future and the cra smanship needed to recalibrate correctly ADAS a er windshield replacements. Ensuring everyone can hit the road safely.
A steadfast commitment to sustainability aiming to achieve zero CO2 emissions by 2030, with a focus on Repair First (repair if possible, replace if necessary): signi cantly less CO2 emissions a lot less residual waste.
Carglass® pays great attention to long-term relationships with partners such as Alphabet. In Belgium, we have been working with Alphabet for more than 30 years on customer satisfaction, e ciency and digitalization.
In a business where customer satisfaction, safety and environmental consciousness are paramount, Carglass® wants to stand out as a beacon of excellence. With a profound commitment to making a difference through real care, Carglass® embodies a holistic approach that transcends mere good service provision.
At Carglass® customer satisfaction is not just a metric. It is a way of life. The numbers speak volumes: a 98.8% satisfaction score coupled with a net promoter score of 80% underscores the unwavering dedication to customer delight. Having said that, it is not just about the numbers. It is also about what resonates with customers and partners. Time and again, in their reviews, they praise the friendly and professional staff, the quality of the service and the warmth and personality infused into every interaction. Speed and efficiency, without compromising on quality, are the cornerstones of the Carglass® approach, as reflected in the 4.8 out of 5 overall review score.
In a world which is increasingly reliant on advanced driver assistance systems (ADAS) for traffic safety, Carglass® is leading the charge in ensuring that every journey is a safe one. This automotive glass specialist understands the complexities of automotive technology and the critical role of precision in the recalibration of ADAS after windshield replacements and is investing tirelessly in cutting-edge technology and expertise. Cameras, sensors, radars, and lidars are all parts of the intricate web of safety features incorporated into modern vehicles. Carglass® has committed to safety by meticulously recalibrating these systems and by adhering to stringent manufacturer guidelines. The pioneering investments in training and equipment, including the state-of-the-art Bosch recalibration tool, have set the industry standards and are ensuring that the ADAS in every vehicle remains safe, with a full legal warranty, regardless of brand.
As advocates of social responsibility, Carglass® recognizes how imperative sustainability is. Their vision extends beyond profit margins to a better world in which zero CO2 emissions are not just a distant dream but an achievable reality. With a focus on the Repair First approach — repair when feasible, replace when necessary — the corporate sustainability plan is translating into tangible results. After all, repairing a windshield instead of replacing it means significantly less CO2 emissions and a lot less residual waste, while keeping costs under control for fleet managers. However, the commitment to sustainability permeates every aspect of the company’s operations: from recycling glass waste to electrifying their own fleet, from the responsible use of energy to collaboration with structural partners, all with the aim of achieving carbon neutrality by 2030.
Carglass® places high value on building long-term partnerships with key players like Alphabet. In Belgium, we have collaborated with alphabet for over 30 years to develop innovative solutions that improve customer satisfaction, streamline processes and drive digital transformation.
Carglass® isn’t just in the business of repairing and replacing vehicle glass. It is in the business of caring — for customers, for partners, for safety and for the planet we all call home. Through dedication to excellence and a steadfast commitment to making a positive difference, Carglass® is redefining what it means to truly care in an ever-evolving world.
www.carglass.be
“Guiding our customers towards a highly qualitative EV mobility policy is one of the greatest challenges of today, but this is something that is increasingly demanded in Belgium, a relatively small market with about 550,000 new cars every year. Their environmental impact,
combined with the increasing awareness of climate change, especially amongst the younger generation, has made our government take a pioneering stance compared to our neighbours. This means that we are also the first country to be confronted with the drawbacks of e-mobility.”
“GUIDING OUR CUSTOMERS TOWARDS A HIGHLY QUALITATIVE EV MOBILITY POLICY IS ONE OF THE GREATEST CHALLENGES OF TODAY.”
“At this point in time, electrification for many companies means heavily increased mobility costs. We are guiding our customers to approaching alternative EV mobility, highlighting the total cost of ownership against the traditionally considered lease rate; striving to optimise our clients’ mobility leads to time and cost savings.”
“As a result of the complex environment, the significance of consulting is increasing. Companies now require unique mobility policies; standardization has become more of an issue and that is new terrain for many of our customers. This is where we try to create that added value, to guide our customers through all those topics that go along with the transition.”
Speaking about market developments, he reflects that the future of fleets will be determined by digital solutions that not only help customers reduce CO₂ emissions but also make their lives easier and more comfortable.
AutoRepairGroup stands as your premier destination for all your car body repair needs, ensuring swift, safe, and responsible solutions to swiftly get you back on the road. With a robust presence boasting 14 strategically located facilities across Belgium, we offer unparalleled convenience and accessibility. Renowned for our reliability, our services are trusted by insurance and leasing companies, guaranteeing peace of mind for our valued customers.
Our commitment to excellence is evident in the comprehensive repairs we provide for all car brands, each backed by a generous 3-year guarantee. Moreover, we prioritize environmental sustainability, employing eco-friendly processes and products throughout our operations. Whether your vehicle has suffered from hail damage, requires electric vehicle repairs, or necessitates advanced driver assistance system calibration, our expertise spans a broad spectrum of needs, ensuring thorough and precise solutions every time.
At AutoRepairGroup, we understand the inconvenience of being without your vehicle, which is why we boast a vast fleet of replacement vehicles and strive for efficient turnaround times. With our dedication to quality car care and customer satisfaction, we pride ourselves on being your nearby partner in ensuring your vehicle receives the meticulous attention it deserves. With our dedication to quality car care and customer satisfaction, we pride ourselves on being your nearby partner in ensuring your vehicle receives the meticulous attention it deserves.
Furthermore, it’s worth noting that Alphabet and AutoRepairGroup have been partners for over a decade, solidifying our commitment to excellence and customer satisfaction.
www.autorepairgroup.be
“We have been collaborating with UBench for more than 20 years, and Alphabet is a true believer in their services and products, including their insurance claims platform. Together, we aim to improve customer satisfaction thanks to efficient and effective claims management.”
Erik Swerts, Managing Director Alphabet - Belgium & Luxemburg
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While investment in digitisation and automation is a must, the human touch must not be forgotten, he affirms, and Alphabet seems to have managed to make the best of both worlds. “Digital tools and human intervention must work hand in hand. Today, most of our customers want to search their options online first, and then welcome a personal, individualized communication with an expert to guide them through the decision-making process.”
“Interestingly, with increased digitisation the significance of human contact has also increased. Those moments with the customer are rare
and hence more precious than before. We need to seize that opportunity and make the most of it, to the benefit of both the customer and our business. This comes down again to providing the best possible experience for the client, something that Alphabet has been doing very well for years, as testified by our global market recognition.”
In concluding, Erik Swerts affirms that the company is investing not only in technology but also in ESG, which stands very high on Alphabet’s priority list. “We have created a dedicated pan-European ESG community where every country and every business unit within the Group is actively bundling the resources to make a positive contribution, in line with the company mission to make a real tangible difference by moving clients towards more responsible mobility and a simpler life.”
Within this mission, Alphabet’s key objective remains the same – keeping customers mobile at all times and offering reliability and flexibility. With a significant increase in its own rental fleet, contract extensions, individual solutions, excellent advisory services and, above all, transparent communication, Alphabet is set to continue to keep its customers moving, easily and efficiently, while managing the challenges of today’s rapidly evolving mobility market.
