Viral Marketing Riches – 2nd Edition
Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy….just one tactic. One, however, that does work toward achieving your campaign objectives. Oh….and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will defiantly achieve viral marketing….the kind you don’t want.
Defining Viral Marketing Viral marketing is unique and quite extraordinary. We share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to people that we know. Everybody knows somebody and just like rumors, these freebies can spread fast. You can advertise your newsletter, your web site, products you’re selling, anything and you will make a profit if somebody clicks through the advertising on the freebie. I will spare you the details of why the same ad advertised through viral marketing is so much more effective than regular advertising. It is a great feeling when you receive something for free.
Viral Marketing Riches 2nd Edition
8
