Leverage on Email Marketing

Viral advertising using email was the earliest form of this phenomenon. Everyone wants his or her marketing message to be viral, or have a viral aspect and capitalize on viral marketing.

Why not? It’s free and effective. The problem is that most people don’t understand what it is that makes their marketing email message worth of being passed along.

The concept of making an advertisement on email become viral is actually pretty simple.

You put something in there that people will want to share with their family and friends, something they will want to spread around.

Something interesting or funny that will get your message forwarded and forwarded again. The forwarding is what makes it viral.

If it gets deleted or just ignored it isn’t going to be viral.

What won’t work:

1. Simply suggesting that your email be forwarded is ineffective. A note at the bottom that says “Feel free to forward this message to a friend” isn’t going to make it happen.

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