Viral Marketing Riches – 2nd Edition
Success Factor #4: Content
The success of any viral marketing campaign is directly related to the content of the viral message by whatever vehicle it is delivered be it, e-mail, newsletters, websites, etc. Think of viral advertising like you would think of fishing. You need bait. How good and effective your bait is directly effects the number of fish you are going to catch. One completely useless bait is the unimaginative, over-used, and uninspired note ate the bottom of an e-mail or newsletter that says, “Please feel free to forward this message to your friends and family”. That sentence amounts to no bait at all…just a bare hook that isn’t going to catch anything. Really good, creative, and inspired content (bait) can and does bring in customers by the numbers. “So”, you ask, “what exactly does good, creative and inspired content consist of?” Here are a few suggestions that might help: 1. Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
Viral Marketing Riches 2nd Edition
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