Viral Marketing Riches – 2nd Edition
Success Factor #2: Trust
Assuming your products or services are priced competitively and are of good quality, your most significant sales barrier is trust. Trust is the essential lubricant of Web business; without trust, business grinds to a halt and building trust takes time and effort on your part. It isn’t something that customers give freely. You must earn it and continue to earn it with every sale. Established store brand names come from hundreds of positive impressions built by expensive advertising campaigns. These ads purchase brand trust but if you're a small business you can't afford such advertising. Still, you can build trust by means of your website in a lot of different ways. First, nail down your business in time and space by giving a full address and phone number. If you have an office or brick-and-mortar store, show a photograph. Even better, show pictures of yourself or your staff. Now your customers view you as real people rather than some faceless entity who-knows-where.
Viral Marketing Riches 2nd Edition
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