Viral Marketing Riches – 2nd Edition
If you can find a concept that is simple to grasp, make it enjoyable and incredibly easy to use and then get your user to keep coming back for more, you will have the opportunity of exposing them a greater number of times to your message. If you can add something as simple as keeping score to make a game competitive you can get people to play over and over. Quirky games have the same effect. The Burger King Subservient Chicken proved to be extremely effective. The only disadvantage is that games are more expensive than other kinds of viral marketing. However, the return from a successful viral game exceeds the initial investment.
The Present and Future of Flash Games The Present: The initial cost of creating a viral game is more than other viral marketing methods but, compared to print campaigns, buying advertising space, radio or television advertising, viral games are a pretty cost-effective way of reaching your market. The other thing about games which is hard to put a price on is that you can reach your target audience with content that is relevant and interesting to them with ease and, once the game is launched, with very little effort. There have been a lot of extremely successful campaigns using Flash.
Viral Marketing Riches 2nd Edition
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