Viral Marketing Riches – 2nd Edition
Flash Games as Viral Marketing
If you have ever received an e-mail from a friend with a link to an interesting or intriguing game, you are part of the growing target list for viral games, an online marketing tool which counts on users sending a web address to other people in order to promote and idea, product or company. Six or seven years ago, or roughly the same time that Flash became main stream, is when viral games started. Greeting cards were one of the first to use flash. Advertising agencies employ some of the most talented designers and programmers on the market to design flash games that will catch peoples’ attention quickly and make users pass them on. One huge advantage is that flash games tend to have a shelf life of years…but not always. Sometimes the shelf life is only a matter of weeks or months. However, sometimes you can get away with something that is a bit risqué. Interaction is the key. Viral movies or pictures can be great and very funny but people will look at them once or twice and that’s it.
Viral Marketing Riches 2nd Edition
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