Viral Marketing Riches – 2nd Edition
2. An email that offers nothing more than information about the product or service you are trying to sell won’t work either. Competition is stiff on all fronts.
What will work: 1. The message must be perceived as having value. Relevant or timely information, research or studies are examples of content that may be viewed as potential pass-along material. Interactive content like quizzes or personality tests are things that do get passed along because they are entertaining. 2. Multimedia experiences get passed along. Rich media email is getting a lot of press of late. People, myself included, are always touting the benefits. Yes, it is does take a bit more time and money investment but the messages have a great appeal and they do get shared with others…. which is the objective of viral advertising.
Using E-Mail as a Viral Marketing Strategy Viral Marketing using e-mail is not an objective. It is part of a campaign strategy that is used to achieve objectives. In order to achieve greater branding success exposure, you craft your e-mail message or offer in a way that it encourages pass-along. Viral marketing is all about producing a message with a quality offer or incentive for pass-along.
Viral Marketing Riches 2nd Edition
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