Viral Marketing Riches – 2nd Edition
The Concept of Buzz
Everybody knows certain urban legends. They have never been marketed…. nobody ever spent the first dime to let the world know that there are alligators living in the New York City sewer system….big ones….albino ones. So how is it that we all know stories like that? Better question….what if it were my product or service that enjoyed such common knowledge? The grapevine, rumors, the whispers in your ear are what buzz is all about. Those little bits of information that people share over a cup of coffee….the outrageous occurrence that someone just saw and can’t wait to describe or the incredibly cool product that a friend of a friend just bought are the heart and soul of buzz…and buzz marketing or viral marketing, depending on what you want to call it. Gigantic billboards rate barely a glance but we all still read the scribbling on a bathroom wall…ah ha! Buzz! In today’s cyber –joined reality, every “have you heard” can get clicked on a zillion times by others faster than you can download the latest compromising picture of Madonna. We all know what a computer virus is. It spreads from one computer to another in the blink of an eye.
Viral Marketing Riches 2nd Edition
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