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THE COMPLETE GUIDE TO

Selling Your Home


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WELCOME

As you begin to learn a little about who we are and what we believe, you will find that we are a diverse team of knowledgeable and progressive REALTORS® working to set a new standard for real estate in Brevard County. Established in 2014, CENTURY 21 Ocean was founded with a focus on redefining marketing techniques and putting the customer relationship first. We recognize that the decision to sell your home is never an easy one, and the best way to start is to work with a professional – a trusted advisor who can guide you and be your support system.

We will help you understand the opportunities in the local real estate market. CENTURY 21 Ocean will analyze market conditions, recent home sales, as well as active and expired listings to provide you with a realistic assessment of your home’s value. Throughout the pages that follow, you will be provided with an inside look into the way we work, as well as an outline of proven strategies from preparing your home for sale all the way through closing. Rest assured CENTURY 21 Ocean values you and has your best interests at heart.

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HERITAGE 06 07 08 09

About Us

Global Presence Client Spotlight Praises

PROCESS 10 11 12 13 14 15

Overview

Prepare Your Home

Marketing Materials Marketing Timeline

Showing Your Home Reporting

RESOURCES 16 17 18 19

Seller Checklist Seller Notes

Service Pledge Contact

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About Us

At CENTURY 21 Ocean, we truly believe that you, the customer, deserves the best. Created with this simple, yet important focus in mind, it is our commitment to provide an unrivaled customer experience for the home buyers and sellers in the greater Brevard County area.

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GLOBAL PRESENCE

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Century 21 Real Estate operates in 79 countries and territories with approximately 6,900 offices and over 101,000 sales associates globally. Your buyer could come from anywhere in the world. Any time day or night, a CENTURY 21 Sales Associate could be discovering your home for a new buyer. Put the power of our global brand to work for you.

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Languages

Currencies

Countries & Territories Visit century21global.com to learn more about our global presence.

1971

1990s

PRESENT

Founded by Art Bartlett and Marsh Fisher in Orange County, CA.

Implements the Seller Service Pledge & creates Fine Homes & Estates.

Worldwide leader in customer satisfaction and brand awareness.

1980s

2000s

Century 21 Real Estate expands into France, Japan, Hong Kong, and Mexico.

Century 21 Real Estate expands into China, Russia, South Africa, Thailand, and Brazil.

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CLIENT SPOTLIGHT Design Consultant Cheryl Patten chose CENTURY 21 Ocean when it came time to sell her home in Cocoa Beach and buy a new home on the Banana River.

Penthouse owner, Cheryl Patten, worked for many years as a design consultant in Sarasota prior to moving to Brevard County seven years ago. When the decision was made to move to Cocoa Beach, Florida, HGTV House Hunters followed her journey of purchasing her dream beachside condo. Four years later, HGTV came back to feature Cheryl’s penthouse on House Hunters: Where Are They Now? This time HGTV not only featured the Cocoa Beach penthouse with its most recent finishing touches, but also filmed some footage in her newly opened store in Downtown Cocoa Beach.

Last spring, Cheryl decided it was time for a new challenge - making a dream home on a different body of water in Brevard County. Cheryl contacted CENTURY 21 Ocean to sell her fully-furnished condo and help her find her next home on the Banana River. CENTURY 21 Ocean was professional, courteous and quick to respond in all facets of marketing the condominium and getting the home sold quickly. With the help of CENTURY 21 Ocean, Cheryl was able to get the purchase price she wanted for her condo, as well as find her next dream home on the water.

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CENTURY 21 Ocean did an excellent job when I sold my home. They were professional and always available when I had questions. They guided me through negotiations on two contracts. I recommend them to anyone looking to buy or sell a house.

MELODY DECARLO Seller

They are attentive, hard working, and very honest. They really do their best to listen and help you find the best house that fits your wants and needs. They are very knowledgeable and a pleasure to work with.

CENTURY 21 Ocean was there when we needed them. We felt like we were their most important client. We knew what they were doing and they made us feel comfortable throughout the process. Thank you!

NICOLE HENDRICKS

CHRIS RILEY

KT TRUDEAU

Buyer

Seller

Buyer

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My home purchase was exceptionally smooth and pleasant. I felt like CENTURY 21 Ocean had a very good understanding of my wishlist. They went above and beyond to make the process seamless and easy.


Our Process

We will discuss the benefits of listing your home with a CENTURY 21ÂŽ professional. Together we will discuss our local market presence and current market conditions to establish the value of your home. As CENTURY 21 professionals we want you to feel complete confidence in our service.

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PREPARE YOUR HOME A successful home sale begins with selecting the right price, beautiful staging and professional photography to highlight your home’s best features.

PRICING YOUR HOME

STAGING YOUR HOME

Your CENTURY 21 Ocean agent will prepare a Comparative Market Analysis (CMA) to determine the approximate value of your home. This valuation is based on recent home sales in your area and characteristics of your home.

Home staging can help highlight your home’s best features, making it appeal to buyers’ senses and emotions. Following simple design and home improvement suggestions can maximize your home’s attractiveness and create a captivating first impression.

PHOTOGRAPHY & DESIGN A better-photographed home can sell faster because more people are enticed to visit the home and people know what they are getting before they even set foot in the home. We want to sell your property faster for top-dollar.

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A POWERFUL WEB PRESENCE We feature all of our listings on many of the Internet’s most visited real estate websites, including:

Plus More

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MARKETING TIMELINE

WEBSITE

Create a photo slideshow and virtual tour to post on listing websites.

By creating a Unique Property Website for each of our listings, we are able to attract online buyers, as well as provide local buyers with fast and comprehensive information about your property. These days, it’s easy for properties to get lost among the thousands of real estate listings added to the market each and every day. Your Unique Property Site will ensure that your property stands out from the crowd.

Enter your Listing into the Multiple Listing Service.

Announce your listing to all sales associates in our office and other CENTURY 21 Offices in the area. Place an Electronic Lock Box on your door to provide easy access for other sales associates. Host open house and listing caravan.

Place your listing on the century21.com website.

Distribute your listing to hundreds of listing partners.

SOCIAL MEDIA

Place your listing on social media sites like Facebook and YouTube. Promote your Unique Property Website.

We value that your home is unique and we will blend our online advertising and customize our social media marketing to help your home reach more new buyers than traditional marketing methods ever would have reached.

Prepare full color property flyers and brochures to showcase your home to buyers and other sales associates.

Offer the CENTURY 21 Home Protection Plan® that can help attract buyers to your property.

Schedule email marketing pieces to a large list of contacts and past clients, as well as other Brevard County REALTORS®.

Direct mail advertising to local area – Just Listed Postcards.

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SHOW THE HOME

THE CLOSING TABLE

We will start by setting clear expectations in regards to showing the home, and we will work together to identify optimal times for showing your home to potential buyers. Showing the home is a key element in introducing the home to the market and generating buzz among potential home buyers as well as other real estate agents. The more flexibility you can afford—the more exposure to your home. It’s important to keep things in perspective following an open house and remember that home buyers need time to process what they see and time to look around at other homes before making such a big decision like purchasing a home.

Generally, a closing is attended by the buyers, sellers, the closing agent who usually works for the title insurance or escrow company, and the real estate brokers or agents for both seller and buyer. Before closing, buyers have a final opportunity to walk through the property to assure that its condition has not changed since the contract was signed. At the closing itself, all papers have been prepared by closing agents, title companies, and lenders. This paperwork reflects the sales agreement and allows the buyers and sellers in the transaction to verify the transaction. Buyers get the title to the property, lenders have their loans recorded in the public records, and state governments collect their transfer taxes.

NEGOTIATION We will negotiate with potential buyers on your behalf to help get you to the closing table.

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PERFORMANCE REPORTS When you list your home with a CENTURY 21 Ocean agent, you will gain access to our world-class online reporting tool for online property visibility.

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Our exclusive tool, THE GOLDEN RULERÂŽ, is a listing measurement device that can provide reports on a regular basis on the number of consumer views and leads on your online property listing. The new Market Comparison Report lets you as the seller see how this activity on the listing compares to similar properties in the area.

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SELLER CHECKLIST Selling a home can feel overwhelming if you do not have a proven process in place. This checklist will help you gain confidence and clarity each step of the way.

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Preparation Prior year tax bill

Professional photos, videos, virtual tours (if apl)

Survey

Prepare MLS listing

Current mortgage info

Order For Sale sign, lockbox & text sign rider

3 copies of the keys to the front or main entrance

Post listing on social media

Invoices for repairs or improvements to property

Boost ad on social media

A list of inclusions and exclusions in the sale

Post listing on Zillow, Trulia, Realtor.com, etc.

Declarations/covenants/deed restrictions (if apl)

Create listing brochure

Utility bills, actual monthly costs or monthly budget

Send Just Listed postcards

Information on special assessments (if apl)

Unique property website

Homeowners/condo association info (if apl)

Schedule Golden Ruler

Evaluate property for potential insurance issues,

Schedule open houses (if apl) & post on social

zoning, easements, etc.

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Marketing

media and run promotional ads

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Offers & Negotiation

Escrow

Review seller estimated proceeds calculator

Solid contract clearly stating terms & what must occur

Prepare to compromise & negotiate

right period (if apl), appraisal, addendums, survey, loan

Mortgage pre-approval or proof of funds requirement Qualify lender if buyer is financing

Remember that terms can be as important as price

before escrow closes & the property changes hands

Schedule timelines for escrow receipt, inspections, first

commitment, title commitment, final walk-through, etc.

Compare recent sales in the neighborhood

Utilities - prepare to turn off after closing

Review sales contract for errors/omissions

Review closing disclosure for debits & credits

Schedule timelines in order to make sure of timely

escrow receipt, inspections, first right period (if apl),

appraisal, addendums, survey, loan commitment, title commitment, etc.

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Keys to property, garage, remotes, manuals to buyer Buyer will deposit payments & sign documents

Seller signs over the deed & closing statements & receives balance due


NOTES

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We are dedicated to providing you with professional, courteous and responsive service. To fulfill this commitment, we agree to provide you with the following service.  Place the internationally recognized CENTURY 21

 Dedicate ourselves to making the process of selling

For Sale yard sign on your property, and abide by local ordinances.

your home as easy and successful as possible.

 Respect you and your needs and be honest and

 Post your property on century21.com, a website

forthright, in accordance with Fair Housing regulations and ethical real estate practices.

which receives millions of visitors each month.

 Promote your property to potential buyers.

 Hold your best interests in the highest regard 

throughout the process.

 Utilize the CENTURY 21 System’s vast online

resources to expose your property to potential buyers around the world.

Value and respect your time, being as efficient and effective as possible.

 Utilize the CENTURY 21 System to help you obtain

 Endeavor to always understand your needs and

the results you deserve, including leveraging our network of more than 6,900 offices worldwide.

respond quickly.

 Provide regular progress reports throughout the

 Submit to you all written offers, assist with

process, and discuss comments received about your property with you.

negotiations, and provide an estimate of your net sales proceeds, so you understand these implications prior to the acceptance or rejection of any offer.

 Explain each step of the process and act as a guide to help you make informed decisions.

 Upon acceptance of an offer by you, pre-settlement

 Make recommendations to enhance the

(escrow) activities throughout the closing process will be monitored as permitted by law or local practice.

marketability of your property.

 Utilize a written Competitive Market Analysis

and local market information to help you set an appropriate listing price to sell your home and receive the value you deserve.

 Assist you in finding your next home, or offer to

refer you to another CENTURY 21 Office in another location.

 Introduce you to other professionals (mortgage

 Use the full breadth of our collective experience,

lenders, title agents, etc.) for information or assistance as appropriate.

knowledge, tools and the most up-to-date training to best serve you.

 Develop, present and agree upon a Customized

Marketing Plan with specific promotional efforts to help best market your property.

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CONTACT PHONE EMAIL WEB

321.323.1212

info@c21ocean.com c21ocean.com

ADDRESS COCOA BEACH

MELBOURNE

4333 N. Atlantic Ave

Cocoa Beach, FL 32931

6555 N. Wickham Rd, Suite 104 Melbourne, FL 32940

FOLLOW FACEBOOK INSTAGRAM TWITTER

Facebook.com/Century21Ocean

Instagram.com/Century21Ocean Twitter.com/Century21Ocean

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© 2016 CENTURY 21 Ocean. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. 20


The Complete Guide To Selling Your Home