GLOBAL BRAND STRENGTH
WE ARE A RECOGNISED REAL ESTATE BRAND WITH A GLOBAL REACH.
As one of the original franchise pioneers, Century 21® has taken great pride in being the most recognised brand in real estate globally for two straight decades, as well as the largest residential real estate organisation in the world. This is thanks to our constantly increasing presence in over 80 countries, around the globe.
Century 21's global reach means we have access to the latest technology and international real estate markets. In addition to this, we're at the forefront of word-class innovations and training programs that are not only designed to enhance individual skills, but to revolutionise the way you do business..
11,900+ OFFICES GLOBALLY
OFFICES ACROSS AUSTRALIA
135,000+ SALES PROFESSIONALS
Being one of the largest and most recognised real estate brands in the world has enabled us to create more buyer, seller and rental enquiries than any other agency. Due to our size we are afforded fantastic connections throughout our network, not only locally, but nationally and overseas. Buyers and sellers making a real estate decision will naturally gravitate towards companies they recognise and are familiar with, hence our long-standing authority in the global market.
Century 21 is well exposed to the international property scene and as a result we are often the first port of call for overseas buyers, many of whom have already used a Century 21 agent to sell their own property.
OUR SERVICE AND COMMITMENT
YOU MIGHT OPERATE INDEPENDENTLY BUT WITH CENTURY 21® YOU ARE NEVER ON YOUR OWN.
At Century 21, we recognise the importance of having a developed support network at the heart of internal operations for our franchisees. When you join the Century 21 family, we'll give you the support and tools needed to help you manage and measure the drivers of your office's profitability.
We want to see you succeed in the short and the long term. We invest heavily in the ongoing development of our offices and their teams with our dedicated support, tools and resources, conferences and training programs.
We're committed to continuously innovating and evolving. By adapting to the world around us, we’re able to help you stay one step ahead.
Our franchise service team is made up of experienced, and talented professionals who are always on-hand to offer their expert advice and guidance. From participating in the direct support of your business to coaching your team, they are an extremely valuable partner to your franchise. This hands-on approach means we can help you to constantly improve your agency's performance, drive growth and achieve your business objectives. We're committed to nurturing every member of the Century 21 family.
Century 21 may be the largest residential real estate organisation in the world and the most recognised brand, but we never compromise on our dedication to constant evolution and improvement.
OUR MISSION AND VISION
FOR OVER 50 YEARS WE HAVE BEEN SETTING THE STANDARD IN REAL ESTATE.
MISSION: DELIVER MORE SELLER, BUYER AND LANDLORD LEADS
VISION: BECOME THE AGENCY OF CHOICE FOR SALESPEOPLE
The CENTURY 21® brand was built with one purpose in mind: to pioneer better ways for entrepreneurs, like you, to thrive. That’s why we’re on a mission to defy the mediocrity that has become all too common in real estate today.
While others focus on simply facilitating a transaction, we believe in delivering an extraordinary experience. We want those who share this mindset to join us, because together we can raise the bar and set a new standard for the next century.
TOOLS AND RESOURCES
OPTIMISE YOUR BUSINESS WITH TOOLS AND RESOURCES EXCLUSIVE TO CENTURY 21®.
When you become part of our brand you’ll experience innovative technology, a vast range of marketing resources, leading training, and world class operations and service support.
STRATEGIC PARTNERSHIPS
WE PARTNER WITH THE BEST IN THE BUSINESS.
Through our strategic alliances, Century 21 blend emerging technology with business innovation to help our network maintain a competitive advantage in the marketplace.
Our alignment with numerous preferred suppliers allows our network to drive measurable results with quality assurance as well as real savings.
These strategic alliances span across numerous functions including print and marketing materials, lead generation, property data information and analytics, as well as innovative digital infrastructure and much more.
TECHNOLOGY
Business Platform
Website IT Support
OPERATIONS
Documents
Orientation
Global Insights
OUR SERVICES
MARKETING
Creative
Resource Hub
Social / Digital
SERVICE
Business
Consultation / Analysis
Point of Contact
Business Growth / Recruitment
TRAINING
University
Webinars Events
POWERFUL MARKETING
WE'VE GOT THE MARKETING POWER YOU NEED.
Our brand presence is one of the most highly regarded in the world. You have almost certainly witnessed the power of the Century 21® brand throughout mainstream media. Whether it be through our television commercials, sponsorship of sporting events, contribution of millions to charities or even on the big screen during many Hollywood blockbuster films, we have gained significant media coverage and PR promotion over our brand’s history.
Century 21's proactive, integrated, marketing activities and marketing support ensures that your office will benefit from maximum exposure across major media outlets nationally and locally.
This exposure is what has driven Century 21 to become the most attractive real estate group for sellers, buyers and real estate professionals. Our marketing works time and time again and our advertising campaigns are always innovative, creative and industry pioneering.
BRAND STUDIO: AN ALL-IN-ONE PLATFORM TO ACCESS ALL YOUR LISTING, OFFICE AND AGENT MARKETING TEMPLATES FOR PRINT, SIGNAGE AND DIGITAL/SOCIAL CAMPAIGNS.
RESOURCES
At Century 21®, we offer the right tools, messaging and collateral to sift through the disruption and lead in the market we operate in. Our range of marketing resources includes:
• Professionally designed presentations, print, and digital marketing templates cater to both buyers and sellers.
• Seasonal marketing campaigns to help keep connected with customers and prospects year-round.
• High-quality lifestyle and real estate content to foster ongoing engagement with customers and prospects.
• Customisable templates, artwork and content that can be used on your social media channels.
• Mass media partnerships to keep the brand top of mind for consumers.
DIGITAL MARKETING AND LEAD GENERATION
We understand that digital has become a critical component of an agent’s marketing strategy and utilising the right online initiatives is paramount in the continued success of our offices and agents.
From SEO through to geo-targeted search and social advertising, Century 21 has a multi-platform digital marketing strategy in place. This digital lead generation campaign delivers carefully crafted messages to geo-targeted and segmented consumers, to successfully acquire leads that are funnelled directly to our offices through our proprietary business management system.
In addition to this, our digital marketing platform, C21 Edge delivers your vendor, agents and office a complete digital marketing strategy that advertises to a more extensive online audience – directly from e-Sales.
TRAINING AND EDUCATION
WE'LL TRAIN YOU FOR SUCCESS.
Being one of the most respected names in the business comes with a huge responsibility and it is for this reason we implement such high training and ethical standards for our network.
At Century 21�, we're dedicated to continual investment in research and development so that our training programs and systems remain cutting-edge.
C21 University is our bespoke interactive online learning platform. The platform was created from a need to deliver on-demand learning across Australasia to principals, sales agents, property managers and administrators.
The intent is for every member of the Century 21 network to have the opportunity to learn a wide variety of skills to assist them with real estate related competencies and career development. It is also a fantastic retention and recruitment tool for business owners.
There are live programmes to suit every skill level, collaborations with some of the best external trainers in the world, access to an exclusive C21 podcast and the ability to book direct training sessions at a time that suits you with our award-winning training team. We are confident that you will receive a level of support that will enable you to achieve the level of success that you want.
LEADERSHIP
Our leadership courses will help transform you and your team into better leaders so you can drive real results in your business.
SALES AGENTS
Enhance your agents' potential with our Sales Agent training courses, including listing successfully and managing seller expectations.
PROPERTY MANAGEMENT
Our property Management Pathway training series include topics such as rent roll profitability, rent roll growth, property management efficiency.
C21 UNIVERSITY TRAINING
BDM PATHWAYS
Develop your team to be the best they can be with access to world-class trainers.
PRODUCTS AND TOOLS
Our products and tools training courses ensure that your entire team is proficient in the many Century 21 tools and resources available to you.
CUTTING EDGE TECHNOLOGY
LEADING THE WAY WITH PROPRIETARY TECHNOLOGY AND EXPERT IT SUPPORT.
As the original real estate disruptor, we’re always looking for ways to innovate and deliver the latest tech to serve you and your clients.
We provide a plethora of platforms and services that add value to you and your business. This includes our own in-house 'Business Platform' (eSales) which houses our Client Relationship Management (CRM) System, email broadcasting/ analytics tools, lead generation, business pipeline management and much more.
Our offices and agents have real-time access to eSales while on the go via your IOS or android device.
No matter where you might be you’ll have access to the critical information and data you need.
EXPERT IT SUPPORT WHEN YOU NEED IT
Technology plays a vital role in connecting our global real estate network together. This is why we've invested in an expert team of IT professionals who are ready to help you through any technical difficulties.
Our multi-channel IT Support ensures you always have access to our skilled in house support team whether that be over the phone or online via our service desk, self-service articles and email.
CUSTOMER RELATIONSHIP MANAGEMENT
How do you know when a prospect is ready to transact? Are you reaching out too much or not enough? What if you had a platform that monitored your client’s online activity?
Our proprietary C21Online portal and Century 21 eSales CRM gives you the power to increase productivity and elevate your local marketing.
At the heart of each Century 21 office is the sophisticated business management system, eSales. This advanced system serves as the central hub for capturing and analysing valuable data, offering comprehensive break-even analysis, and enabling efficient tracking of listing/sales ratios. Its primary purpose is to help you generate business while providing the necessary support to achieve your goals.
The fully integrated system connects with third party programs, such as CoreLogic and Realtair to deliver you quality leads generated by your corporate team.
RECRUITMENT AND RETENTION
OUR BRAND ATTRACTS HIGHLY SKILLED EMPLOYEES.
Recruiting a dedicated workforce is vital to the success and growth of your business. Century 21� is a clear choice for high-performing, driven individuals looking for rewarding and well-regarded career paths. Our powerhouse brand is a key driver for the recruitment of superstar agents and team members.
Century 21 will bring you highly skilled employees thanks to our marketing reach in the industry and well-established brand. In addition, as part of our ongoing digital advertising, we specifically target both senior real estate professionals and young tech savvy individuals to drive agent recruitment.
We have training programs in place to ensure newly recruited team members are set up for success.
Our 10 week induction program ensures that new recruits:
• Develop the skills and confidence to list and sell real estate by adopting a consultative selling style focusing on 'customers for life'.
• Recognise their responsibility as Century21 salespeople to provide the most professional service possible and to have a full understanding of the tools available to all Century 21 agents.
Ongoing development opportunities, also available through our extensive training and education resources, grow your team’s industry skills and knowledge and helps them reach their full potential to drive real results for your business.
AWARDS AND RECOGNITION
RECOGNISING OUTSTANDING
PERFORMERS
LOCALLY, NATIONALLY AND INTERNATIONALLY.
At Century 21� we celebrate achievers at all levels and we believe our awards program inspires our team members to greater heights. The Century 21 awards program allows our valuable agents to gain recognition from their peers on a local/regional and national stage. Those who achieve Centurion status have the opportunity to visit our Annual International Convention in the USA.
Each year, Century 21's achievers are recognised in our quarterly awards program which culminates in the presentation of our annual awards at the much-anticipated gala event, where high achievers in the last calendar year are recognised.
CENTURION STATUS
The Centurion award program is a prestigious recognition that honours the top 2% achievers each calendar year. This internationally recognised award is no small accomplishment, considering our vast and dedicated global sales workforce of over 155,000 individuals.
Attaining Centurion status represents the highest level of sales achievement and is available to exceptional individuals known as Centurion Producers, as well as high-performing offices known as Centurion Offices. This esteemed accolade is based on a minimum number of settled transactions, showcasing remarkable success in the industry.
Century 21® was founded by real estate agents Art Bartlett and Marsh Fisher in Orange County, California.
Charles Tarbey purchases his first real estate business.
Charles establishes Combined Real Estate.
Charles purchases the Australasian arm of Century 21 merging Combined Real Estate.
Century 21 launches eSales – our very own in house CRM system. Since its launch, eSales has undergone continuous development, resulting in a range of valuable enhancements and a consistent stream of lead generation for our network.
Century 21 undergoes a major brand renovation with a new and enhanced identity. The first of its kind in the brand's 47 year history.
Century 21 proudly celebrates their 50th year in real estate.
Charles acquires rights for Century 21 India and Century 21 United Arab Emirates (UAE).
OUR HISTORY
LET OUR HISTORY BECOME YOUR FUTURE.
Since 1971, The Century 21� brand has been revolutionising the real estate profession by offering independent agents and entrepreneurs the ability to achieve remarkable results in an increasingly competitive market.
Over that time we’ve developed an unparalleled understanding of how people want to buy, sell and rent property, as well as the support and infrastructure our affiliates require to achieve amazing results in their businesses and for their clients.
Century 21's Australian-owned arm of our leading worldwide real estate network was formed in 1995 and has been operated under the same Chairman and Owner, Charles Tarbey.
Prior to forming Century 21, Charles was Chairman and Owner of Combined Real Estate Pty Ltd., bringing more than 40 years' of real estate experience to Century 21.
Charles Tarbey's philosophy has been integral to developing Century 21's brand and underpins the network's renowned ethos. We aim to maintain our
FAMILY-OWNED SINCE 1995
position as the leading real estate company in the world and we work relentlessly to ensure our valued customers receive the exceptional service they deserve at all times.
Our commitment to delivering outstanding experiences to our clients has been recognised on multiple occasions. In 2022 and 2023, Century 21 secured the top spot in Canstar Blue's annual real estate agents review, with Australian consumers rating us as the number one brand for the Most Satisfied Customers – Real Estate Renters and Landlords category. Additionally, in 2021 Century 21 was awarded Canstar Blue's 2021 Most Satisfied Customers – Real Estate, earning five-star reviews across all categories, being the only real estate agent chain to do so!
"We have invested heavily in our network to ensure that our clients experience a positive outcome with our brand. Combining superior customer service, excellent local knowledge and the latest in innovative technology, enables our agents to deliver extraordinary experiences in the markets they operate in," says Charles.
Century 21® was acquired by Chairman, Charles Tarbey in 1995 when Charles decided that the national real estate scene required a catalyst of change.
From 1983 until 1994, Charles had built a reputable franchise network of over 56 offices, operating as Combined Real Estate. When Charles was offered the opportunity to purchase the Australasian arm of Century 21, the two companies merged and a new era was born. Since then, the network has grown to hundreds of offices across Australasia, consistently setting the benchmark for real estate practices.
In 2024, Charles acquired the rights for Century 21 India and Century 21 United Arab Emirates, consolidating the company's place on the global stage.
CENTURY 21
YOUR BUSINESS, YOUR CHOICE.
Whether you're an existing franchisee seeking increased support from your franchise, a sales agent ready to take the leap and establish your own business, or an experienced independent agency principal aiming to expand your operations by harnessing the strength of a powerhouse brand, Century 21 is here to assist you. Regardless of your individual circumstances, Century 21 can help you realise your future in real estate and drive a successful business.
Unlike other offerings in the market, Century 21 is a global, consumer-facing brand offering the latest tools, technology and resources.
BUILD YOUR FUTURE WITH US
GET STARTED ON YOUR JOURNEY TODAY.
Century 21� is building the future of real estate and we invite you to be part of the journey.
Your future is created by what you do today. Dream big and share your vision with us, so we can help turn it into reality.
NEXT STEPS
1 Want to know more?
Visit www.century21.com.au/joining-century-21, email franchisesales@century21.com.au or call 1300 24 21 21 to find out more about what we offer and enter your contact details in the online enquiry form.
2 A Century 21 Growth Manager will reach out for a brief discussion and to book in a catch up.
3
4
5
Meet up and discuss your career aspirations and how Century 21 can help you accomplish them.
Come into our office and meet our support office team who will present the benefits of joining our network in detail and answer any questions you have.
Sign your franchise agreement, officially join Century 21 and start achieving your career goals.
YOUR JOURNEY WITH C21