2022-23 ANNUAL REPORT
Acknowledgement of Country Central Highlands Development Corporation (CHDC) respectfully acknowledge the Traditional Custodians of the Lands across the Central Highlands and pay our respect to their Elders past and present. Our registered office is located on the Lands of the Western Kangoulu Peoples. Cover In August, Wayne Gerard, then Queensland Chief Entrepreneur, visited SwarmFarm Robotics along with members of the Innovation Advisory Council, CHDC staff and board members, and students from Marist College and Emerald State High School as part of a regional innovation tour.
Mandarin picking at Costa Group 2PH Farms - captured during a photo shoot for CHDC’s regional image library.
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Central Highlands Development Corporation Annual Report 2022-23
WE THANK OUR 2022-23 MAJOR FUNDING PARTNERS
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Contents
Chairman’s Report..........................4
Business Growth........................... 12
CEO’s Foreword..............................5
Workforce Development.............. 15
About Us..........................................6
Advocacy and Promotion............ 16
Our Board.........................................7
Industry Development................. 18
Our Staff..........................................8
Investment Attraction................. 22
2022-23 Snapshot........................ 10
Strategy and Planning................. 22
CHAIRMAN’S
Report
CR KERRY HAYES Chair Central Highlands Development Corporation
Being a region that enjoys genuine economic diversity, CHDC’s responsibilities to enable opportunity and growth are always challenging and equally rewarding. This year has been one of strong focus on our visitor economy and business, and strong advocacy for resources and agriculture. Our Council’s decision to join a new Regional Tourism Organisation, Queensland Country, was finalised after much diligent consideration. Whilst we were previously well serviced by Capricorn Enterprise, CHDC’s board supported Council’s decision and the new direction that better supports members and our region’s expectations. Engagement with local business has been enhanced this year as we experience the vagaries of our broader economy post-Covid. Surveys and their
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subsequent responses tell us of better trading results and optimism for the future, but also of great concern about attracting and retaining employees. This challenge is not unique to the Central Highlands and the region will need to be creative and strategic if we are to overcome this trending problem. As such, CHDC has laid the early foundations for a workforce initiative to promote our region and attract more people. Our region’s largest economic contributor – the mining industry – has endured some unusual and divergent threats to its sustainability as the globe continues its shift towards decarbonisation. Transition and transformation are now part of the planning horizon and CHDC is supporting advocacy work to ensure that government strategic planning
Central Highlands Development Corporation Annual Report 2022-23
listens to those best placed and engages all stakeholders. It is critical that we get this right and I’m confident that the innovation and resilience that define the Central Highlands will serve us well in this process. In any contemplation of how to make our region better, it’s important that CHDC has a board of well credentialled and like-minded people committed to promoting who we are and the work we do. I thank our board members for their limitless confidence and enthusiasm that drives our wonderful team. To Peter Dowling and all who discharge CHDC’s exciting agenda under his leadership, a massive thank you for the tireless and professional way you bring services, events and data to our community. Good teams make for good results.
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CEO’S
Foreword PETER DOWLING
Chief Executive Officer
With our 25th anniversary celebrations behind us, it was a natural progression for CHDC to take a future-focused approach in 2022-23. Key to this was the adoption of a Corporate Strategy, which sets out how we’re going to drive economic opportunities in the years ahead to support the Central Highlands as a dynamic inland region of choice. That document’s key priorities are the scaffolding for this Annual Report so you can see how CHDC’s strategic thinking translated into 12 months of action. Our work in Industry Development is especially notable. From various marketing activities for the region’s tourism destination profile, to connecting with producers to identify local industry needs, it was a packed and productive 2022-23.
We also managed to lay some solid foundations for Workforce Development, a priority area that demands a long game. The online jobs portal was repositioned to target job seekers from outside the region, and two studies supported by CHDC will hopefully lead to some exciting, tangible outcomes soon. It’s also worth singling out CHDC’s activity around Business Growth because it exemplifies our multi-layered process. Our new grant finding website and regular networking sessions, for instance, were about meeting the local business community’s diversity of needs, whether that be new funding streams or new professional connections. What I also hope is evident throughout this Annual Report is the team effort that goes into tourism and economic development. None of
our achievements for 2022-23 were possible without the energy and enthusiasm of CHDC’s staff; the guidance and wisdom of our Board; and the partnerships and collaboration with business, industry, and government. It is with a strong sense of gratitude that I thank those that have supported me in leading CHDC; your support is noticed and greatly valued. It’s fair to say the one constant in today’s economic environment is its turbulence. However, as the following pages demonstrate, CHDC continues to push against those challenges, to uncover the opportunities, and to make a meaningful contribution to the Central Highlands. And with your support, we’re looking forward to doing plenty more of that in the years to come.
WILLOWS GEMFIELDS
Fairbairn Dam
DUAR
SPRINGSURE
ABOUT Us
Woorabinda Aboriginal Community ROLLESTON BAUHINIA
CHDC is the lead economic and tourism development agency for the Central Highlands region of Queensland, Australia. Carnarvon Gorge
Our region includes the communities of Arcadia Valley, Bauhinia, Blackwater, Bluff, Capella, Comet, Dingo, Duaringa, Emerald, Rolleston, Sapphire Gemfields, Springsure, and Tieri. CHDC actively partners with industry, business, government, and community to drive growth, enable innovation, build capability, and deliver economic outcomes.
CAPELLA
WILLOWS GEMFIELDS
VISION
ARCADIA VALLEY
Driving economic opportunities to support the Central Highlands as a dynamic inland region of choice.
PURPOSE We advocate for a sustainable region and economic growth by enhancing our workforce, promoting our region, and supporting our businesses.
TIERI
EMERALD
RUBYVALE SAPPHIRE BOGANTUNGAN
For more than 25 years, CHDC’s rich understanding of local industry has allowed us to deliver economic insights and strategic action plans for the region. In turn, this has contributed to building strong, capable businesses and industries that are supply-chain ready and optimised for expansion.
BLACKWATER
ANAKIE
DINGO
BLUFF
COMET
Fairbairn Dam
DUARINGA
SPRINGSURE
Woorabinda Aboriginal Community ROLLESTON BAUHINIA
CENTRAL HIGHLANDS
Carnarvon Gorge ARCADIA VALLEY
Queensland
LOGO Refresh
2022-23 saw the unveiling of a new look for CHDC. The organisation’s visual identity was modernised to bring it in line with the contemporary work we do and our aspirations for the future. The logo’s centrepiece is an upward and forward-facing arrow, symbolising CHDC’s purpose to drive economic growth. The small, overlapping triangles that construct the arrow indicate the townships, businesses, and industries CHDC services and collaborates with, emphasising our collective strength for the region.
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Central Highlands Development Corporation Annual Report 2022-23
‘Central Highlands’ is prominently featured in the branding because it demonstrates that advocating for the region remains at the heart of everything we do. We’ve also kept some light ties with our past by choosing colours that are fresh but reminiscent of our previous palette.
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OUR Board
Left to right: Ciarán Hallinan, Bronwyn Roberts, Cr Kerry Hayes, Cr Christine Rolfe, the Hon Paul Lucas, Cr Megan Daniels Councillor Kerry Hayes Chairman
Ciarán Hallinan Independent Director
Sharon Houlihan Company Secretary
Cr Hayes has an extensive local government history, serving three terms as Councillor and now his second term as Mayor of the Mayor of the Central Highlands Regional Council (CHRC). He is also the Managing Director of Emerald Land and Cattle Company, a business focused on livestock, rural property, and water trading.
Mr Hallinan is the Chief Executive Officer of CST Hire; a specialised vehicle hire company. The experienced senior executive and company director holds qualifications in engineering and business and has a history of achievement in several public and private sector organisations.
Ms Houlihan is the Chief Executive Officer at CHRC. She has a diverse range of professional expertise, spanning local and state government and the private sector. Ms Houlihan holds qualifications in building surveying, fire safety and risk engineering, organisational development, and business administration.
The Honourable Paul Lucas Independent Director
In March, Ms Houlihan transitioned from her role as Director and Company Secretary to that of a Board Observer, making this change for governancerelated reasons. Subsequently, Peter Dowling, Chief Executive Officer of CHDC, assumed the role of Company Secretary.
Councillor Christine Rolfe Deputy Chair Cr Rolfe is Deputy Mayor of the CHRC and Director of Birrong Grazing Company. She is a member of the Australian Institute of Company Directors (AICD) and has completed AICD’s company director, risk analysis and bookkeeping courses. She also holds qualifications in rural business management and agriculture.
Mr Lucas was a Queensland Minister for 11 years including Deputy Premier from 2007 to 2011. He is a consultant to a major eastern seaboard law firm, and a non-executive director of Energy Queensland and several First Nations corporations. Mr Lucas holds qualifications in economics, law, business administration and urban planning.
Councillor Megan Daniels Director
Bronwyn Roberts Independent Director
Cr Daniels is serving her second term with CHRC. She is a long-term resident of the Central Highlands and owns a cattle grazing business at Comet. Cr Daniels holds qualifications in agriculture and is a graduate of the AICD company directors’ course.
Ms Roberts has 20 years’ experience as a regional professional with skills in livestock production, regenerative agriculture, environment, project management and governance. She is an active member of the Central Highlands community, holding board directorship roles with social enterprises, charities, and not-for-profits.
Councillor Anne Carpenter Alternate Director In June, Council appointed Cr Carpenter as an Alternate Director, tasked with attending board meetings in the event that a Council Director is unable to do so. Cr Carpenter is a dedicated member of the Springsure community with a wealth of experience in the administration of sporting and community groups. She is currently serving her first term with CHRC.
OUR Staff
Peter Dowling Chief Executive Officer
Ashleigh Vann Business
Roger John Visitor Economy
Noella Powell Agribusiness
Kylie Hawkins Board and Events
OUTGOING STAFF Paul Thompson Visitor Economy, to August 2022
Kelly Corbishley Finance and Human Resources
Nicky Fisher Communications
Rowena Davies Research and Collateral
Sarah Chicalas Administration
VISITOR INFORMATION Centre
CHDC is also supported by the tireless contributions of casual and volunteer staff at our visitor information centres.
CENTRAL QUEENSLAND HIGHLANDS (Emerald)
Casual Barry Rumpf Carl Dingwall Carol Ferguson Marion Edwards Pamela Gangadoo Visitor Information Centre
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Volunteer Delma Winten Elizabeth Wright George Bourne Glen Wass Helen Smith Jean Bourne Jeanette Wass Joan Lowery John Sharp Shan Sharp Sharyn Heiskari
SPRINGSURE
(Federation Woolshed) Casual Cathy Sypher Vicki Scott
DUARINGA
(Duaringa Historical and Tourism Centre) Casual Olive Smith Tanya Dickens
Volunteer Bronwyn Baker Volunteer Cathy Sypher Alfred Fuller Charles Tyson Brant Gook Clarice Martyn Carol Finger Claudette Rolfe Lyn Challacombe Debbie Watkins Diane McNamara Edna Blake Evie Milner Gail Nixon Janine Mahady John Watkins Mary Tyson Nola Chipman Ros Paslow Rowan McNamara Springsure Corrective Services Toni Rolfe Vicki Scott
Central Highlands Development Corporation Annual Report 2022-23
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2022-23 Snapshot
BUSINESS GROWTH
WORKFORCE DEVELOPMENT
ADVOCACY AND PROMOTION
> Launched Central Highlands Grant Finder, providing free access to Australia’s largest grant database.
> Revamped the Jobs Hub Central Queensland Highlands website, contributing to an 83 percent surge in job views.
> Hosted the seventh Farm to Fine Dining event, attended by 73 industry and government representatives.
> Facilitated 10 business development workshops, attracting 97 attendees. > Held nine business networking events across Emerald, Tieri, Springsure, and Blackwater. > Discussed economic trends and regional skills solutions at the 2023 Economic Futures Forum.
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> Commissioned the CH Invest Concept Study to explore opportunities for regional collaboration. > Supported the Future Skills Facilitator Study, examining the coordination of industry-relevant vocational education.
Central Highlands Development Corporation Annual Report 2022-23
> Coordinated a three-day regional innovation tour by the then Queensland Chief Entrepreneur and Innovation Advisory Council. > Reached an average of 12,900 social media users per month.
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INDUSTRY DEVELOPMENT
INVESTMENT ATTRACTION
STRATEGY AND PLANNING
> Entered Rubyvale in the 2023 Queensland Top Tourism Town Awards, where it secured a finalist position.
> Provided support and assistance to prospective investors, including impact modelling and industry introductions.
> Adopted the 2022-24 Corporate Strategy, providing a clear direction forward for CHDC.
> Welcomed 18,321 visitors through the Central Queensland Highlands (Emerald), Duaringa, Blackwater, and Springsure Visitor Information Centres. > Surveyed local agribusinesses on their key priorities and challenges to inform future programs of work. > Attracted 103 attendees to the sold-out 2022 Resources and Innovation Forum.
> Released the 2022-23 Major Projects report, highlighting almost 30 projects with a combined value of $3 billion.
> Commenced foundational work to revise the five-year Action Plan of the 2047 Central Highlands Economic Master Plan.
BUSINESS GROWTH BUSINESS DEVELOPMENT WORKSHOPS CHDC delivered a stream of workshops designed to build capability, capacity, and professional networks, drawing a total of 97 attendees. Business Mentoring: Boost Your Online Presence Facilitator Liam Fahey, Business Station Partner Australian Government Digital Solutions Program Understanding the Tender Process Keynote Bronwyn Reid, Small Business, Big Company Speakers Martin Dunn, CHRC, and Emma McCullagh, C-Res Net Zero and Your Business Facilitator Barbara Albert, 100% Renewables Speakers Ann Houston, Sojitz Blue; Kym Hellmuth, H.E.M.E.; Stephen Smith, Queensland Department of Regional Development, Manufacturing and Water; and Mick Allen, nbn Local Partner AusIndustry
The following workshops were delivered as part of the 2023 Central Highlands Business Excellence Awards to assist businesses in completing their award applications. Business Plan Writing Facilitator David Bryan, Australian Institute of Management Xero for Beginners and Xero Advanced Facilitator Kelly Berger, Business Simplicity Capability Statement Writing Facilitator Nikky Sluiter, Queensland Department of State Development, Infrastructure, Local Government, and Planning (DSDILGP) Tendering for Business Facilitator Nikky Sluiter, DSDILGP Workplace Culture, Leadership and Staff Development Facilitator Rob Mulholland, Top People Mentoring for Pitch Mentors Roger Phare, Pathfinder Associates, and Bronwyn Reid, Small Business, Big Company Partner Queensland Government Mentoring for Growth Program
We found the content very relevant to our business especially as we enter the next phase of business growth.” Cassie Turner, CQ Rural Traders Mentoring for Pitch mentee
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Central Highlands Development Corporation Annual Report 2022-23
CENTRAL HIGHLANDS GRANT FINDER The launch of Central Highlands Grant Finder has made it easier than ever for local businesses, not-for-profit organisations, and community groups to monitor available funding opportunities. The free, online platform is a convenient one-stop shop for all grant-related needs, featuring Australia’s largest grant database, application resources, and links to grant writing services. Since launching, the site has had more than 1,200 visitors and over 5,000 page views. grantguru.com/au/chdc
NETWORKING EVENTS Central Highlands businesses took the opportunity to broaden their professional connections at nine networking events held in Emerald, Tieri, Springsure, and Blackwater. The events fostered valuable connections among businesses facing similar challenges, while opening doors to new collaborations and opportunities. Thanks to our partners Local Buying Foundation, CQ Inland Port, Capricornian Restaurant, and Hops and Vine Tapas Bar.
2022 INDIGENOUS BUSINESS MONTH Indigenous Business Month was celebrated in Blackwater at a free business support and networking session. The event brought together CHDC and industry representatives with current and emerging First Australian business owners from across the region.
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2023 ECONOMIC FUTURES FORUM Setting the tone for the calendar year ahead, the 2023 Economic Futures Forum took stock of the current economic landscape and explored the challenges and opportunities for our region. Speakers covered a range of topics: > Michael Anthonisz, Queensland Treasury Corporation, examined trends in our global, national, and regional economies. > Dr Kim Houghton, Regional Australia Institute, discussed the growing regional skills shortage and proposed local interventions. > Annette Smith, Acumentis, provided an insightful property market report for the Central Highlands. Thanks to our partners Local Buying Foundation, CQ Inland Port, Australian Government Department of Home Affairs, and Emerald Today. Speaker presentations and images are available for viewing at chdc.com.au.
An important issue for the region is how to build the local workforce. Making good use of the University and engaging the community ensures that young folks realise and access all the increasingly diverse opportunities in and around the region.” Dr Kim Houghton Regional Australia Institute
BUSINESS GROWTH 2023 CENTRAL HIGHLANDS BUSINESS SURVEY
TAP INTO TENDERS
The 2023 Central Highlands Business Survey yielded a mixed bag of results. Businesses reported that while revenue had increased over the past 12 months, so too had costs.
Tap into Tenders is CHDC’s free, weekly newsletter, offering a comprehensive listing of government and private procurement opportunities in the Fitzroy region. Throughout the 2022-23 period, we distributed more than 1,490 tender opportunities to 560 local businesses.
Key findings included: > The survey registered significant gains in the overall performance, revenue, and customer indices compared to 2022, demonstrating the resilience of Central Highlands businesses in the face of challenging conditions. > Businesses are under increasing pressure due to escalating operating costs and a shortage of skilled labour. > Sentiment for the coming year is stable, with little change expected in overall performance and revenue. Encouragingly, growth is anticipated in customer and staffing levels. > Two thirds of local businesses have considered decarbonisation, with the majority (70 percent) focusing on energy optimisation. CHDC conducts the annual survey to measure business conditions and the overall health of the region’s economy. The full report is available for viewing at chdc.com.au.
Work demand has increased, while finding trained staff is near non-existent. Attracting staff is difficult when there are so many choices for employment.” 2023 Central Highlands Business Survey respondent
DATA AND STATISTICS CHDC and CHRC continued their partnership with REMPLAN to provide up-to-date and easily accessible regional statistics. The community and economy profiles offer demographic, industry, and workforce data that can be used for business planning, market research, grant applications, and education. In 2022-23, the sites received more than 4,900 page views. app.remplan.com.au/centralhighlands/community app.remplan.com.au/centralhighlands/economy
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Central Highlands Development Corporation Annual Report 2022-23
BUSINESS SUPPORT During 2022-23, CHDC made more than 1,100 direct engagements with local businesses. We delivered information and support through one-on-one meetings, workshops, networking events, phone calls and email updates.
15 300
100
16,334
17,963
10,000
200
203
20,000
196
29,839
WORKFORCE DEVELOPMENT
284
30,000
JOBS HUB CENTRAL QUEENSLAND HIGHLANDS
0
Employers in the Central Highlands now have 0 access to a new and improved toolkit for recruiting staff. 2020-21 Jobs 2021-22 Hub Central Queensland Highlands replaces CQ Job Link, focusing exclusively on the Central Highlands 2020-21 2021-22 2022-23 and using the Central Queensland Highlands, Explore More branding. The free, online jobs platform allows businesses to list their vacancies, search for talent, and manage applications. It is also designed to help job seekers find and apply for employment in the region quickly and easily.
2022-23
The site’s relaunch has proved opportune in light of the region’s skills shortage. Interest has surged significantly, with an 83 percent increase in job views, 40 percent rise in unique employers, and 28 percent boost in job listings compared to the previous 12 months. jobshubcqh.com.au JOB VIEWS
EMPLOYERS
2022-23
203
196
Commissioned by the Central 200 Highlands Resources Roundtable (CHRR), a collaborative alliance that 100 includes CHDC, CHRC and local mining companies, the project was undertaken to identify opportunities for collective 0 action that address shared industry 2020-21 2021-22 2022-23 and regional challenges. The final report presents a comprehensive roadmap for the future, including six overarching strategies and 54 targeted initiatives. Of these, CHRR members have prioritised recruitment and workforce enablers, such as housing and childcare, as areas for initial action. CHDC commenced groundwork for advancing the priorities, with work 1,600 expected to commence in 2023-24.
084
1,387
1,200
2021-22
2022-23
FUTURE SKILLS FACILITATOR STUDY The Central Highlands Vocational Education and Training Network (CH VET Network), with support from CHDC, 1,600 assessed the feasibility of introducing a Future Skills Facilitator. The role 1,200 would coordinate industry-relevant vocational education within the Central 800 Highlands, Isaac, and Woorabinda local government areas. 1,387
284
Recruitment, housing, and childcare have emerged as top priorities for regional collaboration, according to 300 findings in the CH Invest Concept Study Report.
2020-21
1,084
CH INVEST CONCEPT STUDY
400
1,387
0
769
2021-22
1,084
284
400
0 2020-21
1,200 800
100
0
800
200
196 16,334
10,000
17,963
20,000
1,600
203
29,839
300
769
30,000
JOB LISTINGS
Building upon the success of the award-winning Drones in Schools 0 program, the study evaluated the 2022-23 potential to2020-21 extend 2021-22 this innovative training model to other industry areas. The study’s final report recommended the establishment of the role to bridge service gaps, overcome geographical constraints, and develop customised programs tailored to the specific needs of students in the region.
2020-21
2021-22
2022-23
To ensure the long-term viability of the role, securing stable financial support through partnerships and diversified funding streams was deemed essential. The project was funded through the Local Buying Foundation.
ADVOCACY AND PROMOTION 2022 FARM TO FINE DINING The flavours of Central Highlands agriculture were transformed into a fine dining experience at the seventh annual Farm to Fine Dining event held in Brisbane. The invitation-only event was attended by 73 high-level industry and government representatives. Farm to Fine Dining is one of the important ways that CHDC and CHRC raise awareness and advocate for the Central Highlands region and its businesses. It also provides local producers with the opportunity to network directly with an influential audience. The 2022 menu featured produce from Bar H Grazing, New Dawn Honey, Costa Group, Myana Produce, Like Mum Used to Make, and Marquis Macadamias.
2022 CENTRAL HIGHLANDS ECONOMIC PROFILE The 2022 Central Highlands Economic Profile provided a comprehensive snapshot of the region’s key demographic and economic statistics. Produced annually, the report serves as a complimentary and valuable resource for businesses and community groups.
IMAGE LIBRARY High quality images are crucial for portraying the region’s unique identity and attractiveness. To enhance our regional image library, CHDC organised a three-day photo shoot of local industries and small businesses, resulting in the capture of over 300 images.
Thanks are extended to our shoot participants: Costa Group, Conveyor Innovations International, CQ Compost, CQ Rural Traders, CQ Smart Cropping Centre, Gregory Crinum Mine, Marist College and the Drones in Schools Program, Emerald Green Turf, Emerald Saleyards, Genesis Hair Design, AA Goonoo Feedlot, H.E.M.E., King’s Coffee House, Little Gem Yoga, and O’Regan Partners.
CORPORATE AND REGIONAL PROMOTION CHDC’s communication efforts, including the website, social media presence, eNews and media releases, serve a dual purpose. They not only play an important role in promoting the organisation but they also advocate for the region, amplifying its distinctive attributes and abundant opportunities. In 2022-23, the CHDC website attracted an average of 890 visitors per month, accumulating over 25,400 page views throughout the year.
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Central Highlands Development Corporation Annual Report 2022-23
Work commenced on redesigning the website to bring it in line with the new corporate branding and enhancing its overall user-friendliness. The new site is on track for launch in 2023-24. The corporate Facebook and LinkedIn accounts collectively reached a monthly audience of 12,900 social media users. Notably, a post regarding Peter Dowling’s appointment as Chief Executive Officer garnered 10,100 impressions on LinkedIn, marking the most significant response to date for the page. chdc.com.au
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REGIONAL INNOVATION TOUR Regional innovation took centre stage in August when CHDC hosted the then Queensland Chief Entrepreneur and Innovation Advisory Council (IAC). Wayne Gerard and the IAC spent three jam-packed days in the Central Highlands, connecting with local businesses and innovators. Highlights of the trip included: > A tour of local innovators, including SwarmFarm Robotics, Emerald Coaches, CQ Compost, and the CQ Smart Cropping Centre. > The ‘Meet the Chief’ networking event, which provided local businesses with an opportunity to connect with Mr Gerard and the IAC. > A ‘Listen and Learn’ session, featuring insights from Nigel Burnett of Cotton Australia, Sonya Comiskey from Pine Tree Projects and Susan Maas representing the Cotton Research and Development Corporation (CRDC). > The Women’s Roundtable Lunch, which offered a platform for local women to seek advice and support from IAC members. > Mr Gerard’s keynote address at CHDC’s Resources and Innovation Forum.
By partnering with local innovators and entrepreneurs to create solutions, we can build more industry, create more jobs, and ensure that this region becomes the builder of innovation, not the buyer of someone else’s innovation.” Wayne Gerard Queensland Chief Entrepreneur
INDUSTRY DEVELOPMENT
CHDC guided the completion of the Central Highlands Queensland Recreational Vehicle (RV), Caravan, and Camping Strategy 2023-32, which charts a clear course for the sustainable coordination, management, and growth of the sector within the region. The report outlines four key focus areas: capacity, management, tourism product development, and awareness. Within each of these areas, the Action Plan offers a comprehensive breakdown of strategies, spanning from immediate to long-term, to guide efforts forward. The full report is available for viewing at chdc.com.au.
RTO BOUNDARY REALIGNMENT In response to Tourism and Events Queensland’s proposal to realign Regional Tourism Organisation (RTO) boundaries, CHDC engaged with local and industry stakeholders to create briefing reports for Council. After careful deliberation, largely based on product and experiential alignment, the decision was made to transition from Capricorn Enterprise to Southern Queensland Country Tourism (which will be rebranded as Queensland Country Tourism).
15,000 10,000 5,000
2020-21
2021-22
Central Queensland Highlands VIC Satellite VICs
0 2018-19
2019-20
Congratulations are extended to Glen Wass who celebrated 20 years of volunteering, and to Carol Ferguson, whose 32 years of service were honoured at the Queensland Information Centres Association annual conference. Their dedication and long-standing contributions are truly commendable.
One of the loveliest and most helpful staff across five states and many stops along the way. Friendly, informative and welcoming.” Central Queensland Highlands Visitor Information Centre Google Review
WHAT’S ON CENTRAL QUEENSLAND HIGHLANDS Listings on What’s On Central Queensland Highlands recorded more than 22,000 views, as residents and visitors looked for entertainment and businesses scouted crosspromotion opportunities. During the tourism season, a weekly e-newsletter was sent to registered users of the events calendar, achieving an impressive average open rate of nearly 48 percent and an average clickthrough rate of 27 percent. whatson.centralqueensland highlands.com.au
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13,669 4,652
VIC VISITOR NUMBERS
20,000
12,846 3,124
RV, CARAVAN, AND CAMPING STRATEGY
Satellite centres in Springsure, Duaringa, and Blackwater provided information to a further 4,652 visitors, inspiring them to Explore More of the region.
12,542 3,009
Following an entry submission by CHDC, the Sapphire Gemfields town of Rubyvale was honoured as a finalist in the Tiny Town category of the 2023 Queensland Top Tourism Town Awards. While not taking out the top gong, the awards shone a light on the community and celebrated local businesses’ dedication to visitor excellence.
The accredited Central Queensland Highlands Visitor Information Centre (VIC) in Emerald welcomed more than 13,600 visitors through its doors during 202223, marking a six percent increase from the previous year. Volunteers fielded a further 635 phone and 93 email enquiries.
7,508
TOP TOURISM TOWN AWARDS
VISITOR INFORMATION CENTRES
10,828
VISITOR ECONOMY
Central Highlands Development Corporation Annual Report 2022-23
2022-23
VISITOR GUIDE The Central Queensland Highlands Visitor Guide received a makeover, now presented in a spacious A4 format, complete with updated maps and refreshed content. An initial print-run of 50,000 guides will be distributed nationally through consumer shows, visitor information centres and key tourism venues. The guide is also conveniently available online. Thanks are expressed to the 27 industry partners whose support, through advertising, was instrumental in the guide’s success. The guide is available for viewing at centralqueenslandhighlands.com.au.
CAMPING & CARAVANNING SHOW Participating in camping and caravanning shows is an essential activity for promoting the Central Queensland Highlands and its attractions to the drive market. In 2022-23, CHDC had the opportunity to attend: > 2022 Rockhampton Caravan and Camping Expo Total attendance 11,653 > 2023 Let’s Go Queensland Caravan and Camping Supershow Total attendance 38,338
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DESTINATION MARKETING The Central Queensland Highlands’ social media presence is more vibrant than ever. Through a consistent schedule of tri-weekly posts, captivating images, and inspiring stories, CHDC has effectively engaged visitors, leaving them eager to Explore More of the region.
@hosing_down_aus
In the past year, social media efforts have resulted in a 25 percent increase in followers on both Facebook and Instagram. Additionally, Facebook experienced a 54 percent increase in reach and 113 percent surge in engagement. The most successful organic post across both platforms featured Blackdown Tableland National Park (see page 24). The post resonated with travellers, nature enthusiasts, and locals alike, reaching 58,141 users and receiving 724 positive engagements (likes, shares and comments). The Central Queensland Highlands website is a treasure trove of information, serving to both inform and inspire. In 2022-23, the site received more than 4,400 visitors each month. CHDC further extended its regional promotion by securing full page advertisements in both the 2023 Outback Traveller’s Guide and the 2023 Matilda Country magazine. centralqueenslandhighlands.com.au
@thewanderfullywild
@never_dunn_travelling @wanderstories
@our_backpack_travels
@skye.marie.marsh
INDUSTRY DEVELOPMENT GEMFIELDS FESTIVAL SHOOT CHDC partnered with tourism content creator Jesse Lindemann to develop imagery and video assets for the revamped Gemfields Festival. More than 150 high-quality still images and a 30-second promotional video were created and will serve as valuable resources for future promotional efforts. The video is available for viewing at youtube.com/@centralhighlands.
AGRIBUSINESS
AGRIBUSINESS SURVEY
CH AGTECH NETWORKING
A survey of Central Highlands primary producers and service providers revealed that staff attraction and retention was one of the most significant challenges facing the local agricultural industry.
As a prelude to the CQ Smart Cropping Centre Design Day in November, CHDC hosted a networking evening that drew more than 60 agricultural producers, service providers and industry representatives. The audience was addressed by Peter Dowling from CHDC, Liz Alexander from i4 Connect, and Susan Mass representing CRDC. Thanks to our partners i4 Connect, CRDC, Queensland Department of Agriculture and Fisheries and the CQ Smart Cropping Centre.
DAF COLLABORATION CHDC, in partnership with the Queensland Department of Agriculture and Fisheries, developed a program of works aimed at advancing the local agricultural industry. The program, slated for delivery in 2023-24, will include scoping of industry gaps and opportunities and an assessment of the infrastructure required to support industry growth and emerging prospects.
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The survey, designed to identify priority issues, also highlighted concerns related to connectivity and land management.
SECTOR
PRIORITY 1
PRIORITY 2
Beef
Connectivity
Land management connectivity
Mixed (Beef & Cropping) Cropping
Staff attraction and retention
Access to research
Agricultural Services
Staff attraction and retention
Staff skills and training
Survey results will inform upcoming programs of work for the Agribusiness Coordinator, with the first project in the pipeline being a workforce development workshop.
CENTRAL QUEENSLAND AGTECH INNOVATION ECOSYSTEM Local innovators and startups now have a valuable resource at their disposal – an innovation ecosystem map. Developed by CHDC, the map highlights the diverse array of organisations and facilities actively engaged in the Central Queensland agtech innovation space. By identifying and visualising the ecosystem in this way, it not only helps innovators navigate the landscape more effectively but also reveals areas where support can be bolstered. The map is available for viewing at chdc.com.au.
Central Highlands Development Corporation Annual Report 2022-23
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RESOURCES 2022 RESOURCES AND INNOVATION FORUM The sold-out 2022 Resources and Innovation Forum shone a spotlight on the dynamic landscape of the coal industry, the evolving innovation ecosystem, and the vital crossroads of innovation with the resources sector. Speakers covered a range of topics: > Ian Macfarlane, Queensland Resources Council, provided insight into the current status of the coal industry and potential future challenges. > Wayne Gerard, the Queensland Chief Entrepreneur at the time, gave an overview of the innovation landscape along with inspiring case studies. > Dr. Sharna Glover, IMVELO, discussed the importance of innovation and its intersection with the resources sector. Thanks to our partners Local Buying Foundation, AusIndustry, CQUniversity and i4 Connect. Speaker presentations and images are available for viewing at chdc.com.au.
QRC RESOURCES ROUNDUP
WORKING GROUPS
CHDC assisted the Queensland Resources Council (QRC) to successfully host its first Resources Roundup event in Emerald. The networking event drew in more than 110 attendees, comprising QRC members, State Members of Parliament, as well as local government Mayors and Councillors.
Central Highlands Resources Roundtable
The event served as an opportunity to foster open channels of communication and cultivate connections between industry, community, and government. The following day, 10 State politicians donned hard hats and high-vis as they toured Kestrel Coal Resources’ underground mine.
INDUSTRY PROFILE In response to the strong interest in the Central Highlands coal mining industry, CHDC looked to bridge the information gap by developing a comprehensive fact sheet. The document provides valuable industry insights, data, statistics, and map. The importance of such regional information was made evident when Colin Boyce, Member for Flynn, presented the document in Federal Parliament. The fact sheet is available for viewing at chdc.com.au.
The Central Highlands Resources Roundtable is a collaborative alliance between CHDC, CHRC and local mining companies. Most recently the group has been working on the CH Invest initiative, looking at areas of collaboration to address shared regional and industry issues. Queensland Local Content Leaders Network The Queensland Local Content Leaders Network strives to maximise the benefits for the local economy from resource projects. CHDC is an active participant in this collaboration and remains committed to advocating for local supply opportunities. Cooperative Research Centre for Transformation in Mining Economies The Cooperative Research Centre for Transformation in Mining Economies (CRC-TiME) brings together mining, regional development, government, and research partners to address the challenges underpinning mine closure and relinquishment. Several regional networks are in place, with CHDC, Isaac Regional Council, and Greater Whitsunday Alliance serving as the driving organisations for the Bowen Basin chapter.
INVESTMENT ATTRACTION INVESTMENT DEVELOPMENT The Central Highlands offers a diverse and attractive mix of infrastructure, property, and business opportunities. CHDC provides support and assistance to prospective investors through the production of economic reports and impact modelling, hosting site tours, introductions to business and industry connections and liaising with government representatives. Interest was received from a wide range of businesses during 202223, including: childcare, waste to
energy, oil seed processing, hydrogen production, solar farms, backpacker accommodation, tyre recycling, meat processing, containerisation, and commodity exports.
CENTRAL HIGHLANDS MAJOR PROJECTS 2022-23 With an eye on the horizon, the Central Highlands Major Projects 2022-2023 snapshot documented the progress of nearly 30 development projects, with a cumulative value exceeding $3 billion.
STRATEGY AND PLANNING STRATEGY SESSIONS
CORPORATE STRATEGY
In March, the CHDC Board took a deliberate pause for reflection during its strategy sessions. Hosted at the BIG4 Lake Maraboon Holiday Village, the offsite gathering allowed the Board to delve into crucial topics, including:
The CHDC Corporate Strategy 202224 sets out a three-year vision to drive economic opportunities and support the Central Highlands as a dynamic region of choice.
> Charting the path towards a lowcarbon future and the associated transformation planning. > Developing strategies to enhance the attraction of skilled workers to the region. > Nurturing the growth and expansion of the local tourism and agricultural industries. The sessions featured insightful discussions with David Shankey, Deputy Director-General of Energy from the Queensland Department of Energy and Public Works and Nigel Burnett, Board Chair of Cotton Australia.
Endorsed at the September board meeting, the document not only details the core values and purpose of CHDC but also delineates seven strategic priorities and objectives that will guide and underpin the organisation’s work. The strategy is available for viewing at chdc.com.au.
CHEMP ACTION PLAN RENEWAL As the steward of the 2047 Central Highlands Economic Master Plan (CHEMP), CHDC commenced the important task of renewing the five-year action plan. To date, the initiative has received valuable input from more than 30 stakeholders, bringing together a wealth of knowledge and experience to shape the plan. The action plan is expected to be completed in 2023-24.
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Central Highlands Development Corporation Annual Report 2022-23
The projects range from recently completed endeavours to those currently underway or in the pipeline for the region. The snapshot serves as a central source of information for development and investment activities in the region, underlining the Central Highlands’ strong positioning for a prosperous future. The snapshot is available for viewing at chdc.com.au.
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The image of Gudda Gumoo, Blackdown Tableland National Park, was the most successful post across the Central Queensland Highlands social platforms in 2022-23. @jordanedwards1
CENTRAL HIGHLANDS DEVELOPMENT CORPORATION 76 Egerton Street Emerald Q 4720
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