!"#$%&''()*+,!-*./'&*,01,!)+&/,
!"#$%&''()*+,!-*./'&*,01,!)+&/, !
Residential • Commercial • Industrial • Cylinder & Bulk
• FAMILY BUSINESS • FAMILY SERVICE • FAMILY PRICES
g Financin at starting
1.8OA9C%
www.MOTOSPORTS ofTRENTON.com 613-965-6626
PACKAGE
INCLUDES OIL CHANGE MOST VEHICLES
Trenton:
613-392-1354 303 Dundas St. W.
!
"#$%&'$! '()&#*! "#$%&'$! '()&#*! ! ! )++,-.//,01234&&40*35&6/-+&%*/1,,-/$*+1'0-7'$85&635 )++,-.//'+;#*-31,,0*35&6/;-/1,,/516,9*00:&%$< 6478,, )++,-.//,01234&&40*35&6/-+&%*/1,,-/$*+1'0-7'$85&635 )++,-.//'+;#*-31,,0*35&6/;-/1,,/516,9*00:&%$< 16,9*00:&%$! 5)%2-0*%/'$=>?@A?@@B76+8CD'4#<6,+8;&E?FG! 16,9*00:&%$! 5)%2-0*%/'$=>?@A?@@B76+8CD'4#<6,+8;&E?FG! ! ! ! !
2&345&,
DOWNLOAD OUR APP TODAY!
01,!)+&,,
Android ! !
iPhone ! !
5495
$
+ TAX
Cobourg:
905-372-6664 461 William St.
PL U S 5 B O
N
!
!
!
R0013183467
Complete propane ServiCe
WINTER
6478,,
01,!)+&,,
M ILE S
Brighton Box 474, Hwy 2 East • 613-475-2414
Extendedy Warrant
US
“Over 60 years experience”
2016 Sr Viper l-tx
2&345&,
$10 OFF YOUR NEXT SERVICE Campbellford Chrysler !
& GET
!
!
!
!
531 Grand Rd. • 705-653-1210
CentralHastingsTrentHills NEWS Proudly serving Marmora, Madoc, Tweed, Stirling,
January 28, 2016 | 44 pages
Campbellford, Trent Hills, Havelock, Hastings & Area
www.insidebelleville.com
Roslin entrepreneur hopes to bag Dragons
By Melyssa Gloude
Tweed - Most hunters are familiar with dens and the animals that live in them. But a Roslin entrepreneur duo have recently walked in to the den of much larger beasts: the Dragons. Steve and Salina Elmy, of Roslin, took to the set of the hit reality TV show Dragons’ Den with the hopes of gaining capital investment to expand into the United States market with their home-grown product, Rack Stacker. The product, known as an ‘attractant,’ has grown to be a national brand and is already being sold in stores like Canadian Tire, TSC Stores, Wal-mart, Bass Pro Shops and other retail outlets. “A lot of people go into feed stores and ask specifically for Rack Stacker,” says Steve Elmy, the owner and operator of the company who sent in the Dragon’s Den application last year. “They want our feed because it’s a nutritionally balanced product.” Branded as products that are nutritionally beneficial for wildlife, Rack Stacker touts mineral attractants that improve doe lactation and fawn development, antler growth for bucks and different attractants for various methods of wildlife management. The Elmys approached the Dragons in search of capital to expand into the growing US market, along with funding requests to return control of the business locally. “We started out in the basement of our home in Roslin,” said Steve Elmy, who wants to return the warehouse to Thomasburg in the future. “We began packaging offsite, and costs were getting too high so we decided that we wanted to move the operation back home.” After receiving no response from the online application, Elmy heard of auditions for the show taking place in Kingston - he says that the product was instantly recognized.
“When we went on for the audition, we were told that we would be contacted in a couple of weeks,” says Elmy. “And in March, we got the phone call that we were being entered as contestants.” Filming of the episode took place shortly after -- on April 15, Elmy and his crew were set to give their pitch for the Rack Stacker, a challenge that Steve was already prepared for. “Because I’ve been in the business so long, it was just like going to pitch to Canadian Tire again,” said Elmy who got is start in the pet food business in 1997. “But when we got there, they allowed us to walk into the Den and get a feel for what was going to happen. It all happened very quickly.” From an economic standpoint, Elmy talks about the U.S. market as being 40 times larger than Canada’s -- with eminent expansion capital needed, the stakes were set high for Rack Stacker; the media exposure was just a bonus. “We wanted Dragon Den exposure, but at the same time I was going in for big money. It’s not like we were going in for fifty grand,” says Elmy. “We’re going in for considerably more.” As for the outcome of the episode that has already been filmed, Elmy and the folks behind Rack Stacker are obligated to stay quiet, but they recommend the experience to any entrepreneurs who may need financial backing. “It happened very quickly, but it was a lot of fun. The Dragons weren’t as mean as people think,” jokes Elmy, who says it’s hard to keep the outcome under wraps. “But, I got a bit of a backbone and I was able to stand up for myself and represented the hunting industry quite well.” The episode of Dragons’ Den featur- Selina and Steve Elmy are the entrepreneurial duo behind Rack Stacker. The business model was brought up in front of the investors on Dragons’ Den in ing the Rack Stacker will air February 2015 -- though the Elmys are not permitted to speak about the outcome of their request for financial backing, Steve says that it’ll definitely be an episode worth watching. Photo by Melyssa Gloude 10th at 8 p.m. on CBC.