charters_camden-nj-post-test-topline-2007

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the polling company™, inc. f o r Center for Education Reform Survey of Registered Voters in Camden, New Jersey Post-Test Topline Results March 2007 Completed Interviews: 300 Registered Voters in Camden, New Jersey Field Dates: March 23-25,2007 Margin of Error: +/-5.6% A. Would you prefer to conduct this interview in English or Spanish?

83% 17%

ENGLISH SPANISH

B. Are you 18 years of age or older and registered to vote here in New Jersey as a Republican, a Democrat, and Independent, or are you not registered to vote?

11 % 30% 58%

YES, REPUBLICAN YES, DEMOCRAT YES, INDEPENDENT

Charter School Awareness Support 1. Have you seen, read, or heard anything about charter schools in the past year or so?

47% 50% 3%

YES (ASKED NEXT QUESTIONS 2 and 3) NO (SKIPPED TO QUESTION 4) DO NOT KNOW/DO NOT RECALL (SKIPPED TO QUESTION 4) REFUSED (SKIPPED TO QUESTION 4)

2. And what specifically did you see, read, or hear about charter schools? What was the message? (PROBED: Do you remember reading, seeing, or hearing anything else about charter schools? Anything else?) (OPEN-ENDED. RECORDED VERBATIM.) (N=l 42) 43% 26% 10% 3% 1% 1% 1% 1%

POSTIVE IMPRESSION (NET) GOOD SCHOOLS BETTER QUALITY EDUCATION SMALLER CLASSES LESS VIOLENCE STRICTER MORE STRUCTURED ACCELERATED/ MORE ADVANCED

23% 8% 4% 3% 2% 1% 1% 1% 1% 1% 1%

DETAILS RECALLED (NET) SCHOOLS OPENING FUNDING RECALL NAME "CHARTER" ALTERNATIVE EDUCATION DEVELOPMENTS INCREASING IN NUMBER POLITICAL CONNECTION AFTERSCHOOL PROGRAM PRIVATE SCHOOL PUBLIC SCHOOL

12% 6% 2% 1% 1% 1% 1%

SOURCE OF RECALL (NET) FRIEND/FAMILY MEMBER ATTENDS VISUALLY PLEASING FLYER TELEVISION NEWSPAPER WORK(ED) AT CHARTER

4% 2% 1% 1% 34%

NEGATIVE IMPRESSION (NET) FINANCIAL DRAIN BAD SCHOOLS UNCERTIFIED DON'T KNOW/ DON'T RECALL

the polling company™, inc. for Center for Education Reform Camden, NJ Registered Voters - Posttest March 2007

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3.

Where do you remember seeing, reading or hearing something charter schools recently?

(OPEN-ENDED) 38% 20% 15% 8% 5% 4% 3% 2% 2% 1% 1% 1%

NEWSPAPER TELEVISION WORD OF MOUTH FRIENDS/RELATIVES/ CHILDREN ATTEND CHARTERS BILLBOARD OR OUTSIDE ADVERTISEMENT PERSONAL EXPERIENCE RADIO LOCAL SCHOOL MAIL FLYER INTERNET PUBLIC TRANSPORTATION/ BUS/ TRAIN ADVERTISMENT

11% 1%

DON'T KNOW/ DON'T RECALL REFUSED

4. How would you classify charter schools—as (ROTATE) public schools, private schools, religious/parochial schools, or magnet schools?

POSTTEST 33% 27% 6% 5%

PRE­ TEST 38% 28% 10% 6%

PRIVATE SCHOOL PUBLIC SCHOOL MAGNET SCHOOL RELIGIOUS/PAROCHIAL SCHOOL

1% 27% -

18% *

OTHER (VOLUNTEERED) DO NOT KNOW (VOLUNTEERED) REFUSED (VOLUNTEERED)

SPLIT SAMPLED QUESTION 5.

5.

A. Do you support or oppose allowing communities to create new public schools - called charter schools - that would be held accountable for student results and would be required to meet the same academic standards/testing requirements as other public schools but not cost taxpayers any additional money?

POST- PRETEST TEST N=150 N=147 77% 55% 22%

85% 56% 29%

TOTAL SUPPORT (NET) STRONGLY SUPPORT SOMEWHAT SUPPORT

10% 3% 1%

9% 7% 2%

TOTAL OPPOSE (NET) SOMEWHAT OPPOSE STRONGLY OPPOSE

13%

5%

DON'T KNOW (VOLUNTEERED) REFUSED (VOLUNTEERED)

the polling company™, inc. for Center for Education Reform Camden, NJ Registered Voters - Posttest March 2007

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5.

B. Do you support or oppose allowing communities to create new neighborhood public schools - called charter schools - that would be held accountable for student results and would be required to meet the same academic standards/testing requirements as other public schools but not cost taxpayers any additional money?

POST- PRETEST TEST N=150 N=153 70% 52% 18%

75% 53% 22%

TOTAL SUPPORT (NET) STRONGLY SUPPORT SOMEWHAT SUPPORT

12% 7% 5%

19% 9% 10%

TOTAL OPPOSE (NET) SOMEWHAT OPPOSE STRONGLY OPPOSE

18% 1%

6% -

DON'T KNOW (VOLUNTEERED) REFUSED (VOLUNTEERED)

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Demosravhics 6.

Which of the following categories best describes your age range? (READ LIST) 8% 19% 19% 18% 16% 11% 8% 2%

18-24 25-34 35-44 45-54 55-64 65-74 75+ REFUSED (DO NOT READ)

7. Do you have any children under the aged of 18 currently living in your household? (IF YES: HOW MANY?) 32% 16% 8% 8%

TOTAL. YES YES, 1 YES, 2 YES, 3 OR MORE

67%

NO

2%

REFUSED (VOLUNTEERED)

1

Reported for post-test only . the polling company™, inc. for Center for Education Reform Camden, NJ Registered Voters - Posttest March 2007

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8.

Would you describe your racial or ethnic background as: (READ LIST) 22% 40% 32% 2% 1%

WHITE/CAUCASIAN BLACK/AFRICAN-AMERICAN HI SP ANIC/L ATIN 0 ASIAN MIDDLE EASTERN 1 NATIVE AMERICAN OTHER (VOLUNTEERED)

3%

DON'T KNOW/REFUSED (VOLUNTEERED)

* *

9. And regarding your family's annual income...Please tell me which of the following categories best describes your family's total annual household income before taxes.

43% 9% 7% 7% 6% 3% 2% -

4% 6% 13%

LESS THAN $25,000 $25,000 TO $29,999 $30,000 TO $39,999 $40,000 TO $49,999 $50,000 TO $59,999 $60,000 TO $69,999 $70,000 TO $79,999 $80,000 TO $89,999 $90,000 OR HIGHER DO NOT KNOW (VOLUNTEERED) REFUSED (VOLUNTEERED)

Gender 45% 55%

MALE FEMALE

11. WARD (FROM SAMPLE) 25% 25% 25% 25%

WARD 1 WARD 2 WARD 3 WARD 4

the polling company™, inc. for Center for Education Reform Camden, NJ Registered Voters - Posttest March 2007

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