Centenary Brand & Graphic Standards

BRAND & GRAPHIC S TA N D A R D S

M A R K E T I N G & C O M M U N I C AT I O N O F F I C E Revised January 8, 2024

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B R A N D & G R A P H I C S TA N DA R D S

Introduction The Centenary College of Louisiana visual identity projects a strong and consistent image to all those who come in contact with the College. A brand image – how the public sees the i­nstitution – is a valuable asset in building relationships and credibility. Like all assets, the C ­ ollege’s visual identity must be preserved and protected. Every Centenary employee is a guardian of the College’s public image, and we should never underestimate the importance of this institutional identity.

Centenary’s Brand & Graphic Standards allow all employees to serve as responsible guardians of the College’s public image by providing information that should consolidate our collective efforts to tell the Centenary story, including wordmark, logo, and other graphic use (and m ­ isuse) as well as tone and voice of our message. The Brand & Graphic Standards Manual ensures that the C ­ ollege is represented consistently and optimally through all communications with our many a ­ udiences, both internal and external.

How should you use this manual?

This manual is designed to provide information about Centenary College logos, along with information governing their use and reproduction.

While this manual features many examples of usage and application, it is not possible for the manual to address every situation. If questions arise, please contact Marketing & Communication at mc@centenary.edu or 318.841.7261.

Who needs this Brand & Graphics Standards Manual?

Everyone involved in the production of Centenary communications needs this manual.

Every employee charged with such tasks is a guardian of the College’s public image.

Why do we need them?

For consistency Every communication from the College reflects upon the institution as a whole. The ­College brand is similar to a mosaic illustration. As with the tiles that compose the mosaic, the p ­ erception of Centenary College is composed by the accumulation of visual and verbal ­messages.

To illustrate unity of purpose Centenary College is a complex organization; has a presence in the surrounding region; e ­ mploys hundreds of faculty and staff; and educates thousands of students. It serves the p ­ eople of the State of Louisiana as the state’s premier liberal arts institution.

To use communications resources efficiently and economically Producing communications takes time and money. Using this manual saves on both and allows finite resources to be focused on the strategy and content of the publication.

Thank you for using this guide to help promote the Centenary College brand clearly, c ­ onsistently, and cost-effectively.

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B R A N D & G R A P H I C S TA N DA R D S

Approval Process The Centenary College Marketing & Communication Office maintains the integrity of the ­Centenary College visual identity and helps users apply the identity program.

The Marketing & Communication office has been involved in the development of this manual and is familiar with the correct application of the graphic elements. This office is responsible for identifying incorrect use of those elements and will work with all campus departments to bring applications into compliance with the identity program.

In addition, Marketing & Communication is empowered to stop or adapt ­production of any application which uses the Centenary College visual identity incorrectly, or to require an application to be revised.

Any first-time use of the Centenary College logo or wordmark should be approved at the proof stage or sooner by Marketing & Communication. Please contact Marketing & Communication at mc@centenary.edu or 318.841.7261 or submit a job request at centenary.edu/request

Brand & Graphic Procedures • The Centenary College logo, wordmark, seal, and official athletic symbols are the only ­graphics approved to represent the College.

• Units of the College are not permitted to develop their own logos.

• The logo, wordmark, and seal may be used individually or combined in the manner shown in this guide. No other combinations are permitted.

• The Centenary College seal is used to identify official College business and to lend an air of gravity and formality. It is reserved for use on legal documents, official announcements, diplomas, and certificates. Any documents using the official seal must be approved by Marketing & Communication.

• The design or use of any other seal representing the College is prohibited.

• Departments that create their own fliers, brochures, posters, etc., shall have the artwork ­reviewed and approved by Marketing & Communication prior to printing to ensure the ­College maintains a consistent look with all collateral.

• Use only College-approved digital art of the logo and wordmark.

• For all Centenary print pieces, please submit a job request at centenary.edu/request. You may reach the Marketing & Communication department at mc@centenary.edu or 318.841.7261 if you need to discuss your project. Stationery and business cards can only be printed by an authorized vendor which has the approved templates. Please see page 20 for details.

• Marketing & CommunicatIon provides graphic design for ­printing and other related services, and coordinates printing services with a number of different ­vendors for the best quality and price available. Please submit a job request at centenary.edu/request.

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B R A N D & G R A P H I C S TA N DA R D S

Centenary Name and Trademark Centenary, Centenary College of Louisiana, and all related trademarks are the property of ­Centenary College of Louisiana. Centenary’s names and trademarks may not be used by third parties without specific written permission, as outlined in the Centenary Brand & Graphic ­Standards Manual.

College Colors In terms of consistency and identity, color plays a key role in building recognition. Use of the College’s official color – Maroon (Pantone® PMS 202C) is critical when reproducing the C ­ ollege logo and wordmark. Black is the preferred alternative when budget or context p ­ revents use of the official two-color scheme of maroon and black.

Centenary College of Louisiana MAROON

Spot color: Pantone® 202C CMYK: Four-color process formula C 0 / M 100 / Y 61 / K 43 Web or other screen media: RGB R 50 / G 11 / B 15 PANTONE® 202C MAROON

Hexadecimal: #8a2432

Using the formulas specified will ensure the best color match on all computers. Do not rely on the output produced by a desktop color printer for matching these colors when a project is to be printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.

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Core and Athletic Brand The core and athletic brands as well as sub-brands are shown below and on next page. These pages are to be used as a quick reference and are explained in more detail on pages that follow.

CORE BRAND

ATHLETIC BRAND PRIMARY WORDMARK

SECONDARY WORDMARK

GENTS

LADIES PRIMARY LOGO

SECONDARY LOGO

ATHLETIC BRAND LOCK UP

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CORE BRAND LOCK UP

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B R A N D & G R A P H I C S TA N DA R D S

THE CORE BRAND

Primary Wordmark The foundation of the Centenary College Brand and Graphic Standards is the Centenary wordmark, the CORE BRAND of the College. A wordmark uses a distinctive typeface to spell out the name of the College as if it were a graphic image. The Centenary wordmark uses the typeface ITC Garamond with unique spacing and other type effects.

Color: Pantone® 202C

Secondary Wordmark The wordmark with the words “COLLEGE OF LOUISIANA” is used as a secondary wordmark.

Color: Pantone® 202C Color: Black

“C” SPACE he Centenary wordmark should always have space equivalent to the letter “C” in the wordmark from T other objects or text.

Primary Logo

Secondary Logo

The logo consists of the cupola (bell ­tower) which can only be printed in maroon, black, gray, or white.

The logo consists of the cupola (bell ­tower) with 1825 underneath and can only be ­printed in maroon, black, gray, or white.

1825

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1825

1825

1825

B R A N D & G R A P H I C S TA N DA R D S

CORE BRAND LOCK UP

The Wordmark and Logo Combination The Centenary College Graphic Identity is flexible. Variations of the logo and wordmark combination have been created to ­fulfill almost any situation’s needs. Contact Marketing & Communication for ­assistance in determining appropriate use. DO NOT attempt to recreate any of these logos; art may be obtained from Marketing & Communication. ­

ALTERNATIVE 1: CENTENARY LOGO AND WORDMARK + COLLEGE OF LOUISIANA ­HORIZONTAL To be used on stationery and most official documents. Primarily for use when communicating with a broad audience where the name Centenary is not as widely known.

ALTERNATIVE 2: CENTENARY LOGO AND WORDMARK HORIZONTAL To be used in situations where a ­horizontal logo is needed or vertical space is limited.

ALTERNATIVE 3: CENTENARY LOGO AND WORDMARK + COLLEGE OF LOUISIANA STACKED To be used on brochures, back of ­programs, etc.

ALTERNATIVE 4: CENTENARY LOGO AND ­WORDMARK STACKED To be used on brochures, back of ­programs, etc.

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Incorrect Wordmark Usage Correct use of the Centenary College wordmark is important for building recognition.

This page shows the correct wordmark usage and common misuses:

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Challenging the Mind

X

o not change the color D of the wordmark.

X

o not tint or screen the colors D of the wordmark.

X

o not outline any part D of the wordmark.

X

o not change the size relationships D ­between the elements of the wordmark.

X

not create patterns Do with the wordmark.

X

o not use the wordmark as part of a D sentence. Do not tuck anything under the bottom of logo.

X

o not use the wordmark with another D image or graphic.

X

o not use the wordmark on top of D a patterned background.

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THE ATHLETIC BRAND

Primary Wordmark The Athletic wordmark may not be used in combination with the official Centenary wordmark.

Please contact the Marketing & Communication office for digital wordmark files.

Secondary Wordmark The Athletic secondary wordmark includes the words GENTS or LADIES underneath the ­wordmark and may not be used in combination with the official Centenary wordmark.

Gents or Ladies may be printed in maroon, black, or gray.

GENTS

LADIES

Athletic Primary Logo ATHLETIC “C” CIRCLE C in white with approved background colors: maroon, maroon with black stroke, and black.

Athletic Secondary Logo ATHLETIC “C” C in maroon, maroon with black stroke, and black.

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THE ATHLETIC BRAND LOCK UP

Athletic “C” Logo with Wordmark NT

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ALTERNATIVE 1 The Athletic “C” Circle used with outer circle enclosing words for “CENTENARY ­COLLEGE”

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The Athletic “C” logo used in conjunction with wordmark text enclosed in circle.

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ALTERNATIVE 3 Athletic “C” circle in conjunction with ­CENTENARY GENTS or ­­CENTENARY LADIES

ALTERNATIVE 2 The Athletic “C” Circle used with outer circle enclosing words for “CENTENARY SPORT NAME”

To be used for all sports.

Artwork for each sport is available by ­contacting Marketing & Communication.

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ATHLETIC SUB-BRAND The approved sub-brand of Athletics uses the Athletic “C” logo used in conjunction with text for the Centenary Fitness Center. The text is created in the athletic font, Eurostile Bold, and ties into the branding of Athletics. There is a vertical and horizontal format for use with this sub-brand.

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The Centenary Medallion

CEN

LA B

VI

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CI N

TENAR

LLEGE C O OMNIA O F

UISIANA LO T

Y

This is the College’s identifying mark to be used for promotional and printed use. When this medallion is used as a decorative device for such items as apparel and jewelry, it is allowed to stand alone on those products. Otherwise, the wordmark needs to be included somewhere on the printed piece with the medallion.

1825 CENTENARY MEDALLION

Official Use Only These seals and patch are the College’s official ­identifying marks. Unlike the College wordmark, the Centenary College of Louisiana seal and the ­President’s seal are reserved for official documents of the College such as diplomas, certificates, and ­resolutions which are presented on behalf of the ­College. The design or use of any other seal representing the College or units are prohibited.

OFFICIAL SEAL

The seals are not to be used on departmental ­stationery, interior signs, or advertising except as authorized by the Board of Trustees or the Office of the President. These seals may not be used on vehicles.

PRESIDENT’S SEAL

The Centenary College Department of Public ­Safety patch is an official and approved visual device for the Centenary College Department of Public Safety only, distinguishing its use from that of the College wordmark or approved logos.

DEPT. OF PUBLIC SAFETY PATCH

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Typographic Identity Our typographic identity is visible across many applications, including print, electronic, and environmental displays. As with other graphic elements, consistency with type is necessary to help establish a strong brand identity. Type selections have been made that best represent our brand. The standard font used in the Centenary College Visual Identity Program and ­admission materials is Gotham but ITC Garamond Condensed is used in some instances.

Please contact the Marketing & Communication office for any questions on usage.

Typography: PRIMARY – GOTHAM FAMILY

Light and Bold as well as Gotham Condensed

Gotham Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham Book Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ SECONDARY – GARAMOND FAMILY

Light Condensed and Light Condensed Italic.

ITC Garamond Light Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ITC Garamond Light Condensed Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Color Palette The primary color for Centenary College of Louisiana is the Centenary Maroon (PMS 202C) which is a very deep color and is an excellent color for banners, signs, and other uses where the intended desire is to stand out. Publications need a subtle yet distinctive color palette that will accent and complement the Centenary Maroon.

Accent colors (listed below) are to be used to enhance and support the primary color of ­the Centenary Maroon but never to replace it. These accent colors are only to be used in ­conjunction with the Centenary Maroon.

Primary color

PANTONE 202C

OR PROCESS 0/100/61/43

Accent colors PANTONE 298C

PANTONE 021C

PANTONE 3282C

PANTONE 129C

Rich Black

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Campus Stationery The following are examples of the approved design for the Centenary College c ­ ampus ­stationery.

Please ­order stationery by submitting a job request to Marketing & ­Communication at centenary. edu/mc/request. Also, available per request are electronic letterhead for use with Microsoft Word.

Letterhead and envelopes should only be created for departments, divisions, or schools but not for individuals. Cabinet may have stationery for their position at the ­College – President, Provost, Vice President for Finance & Administration, Vice President for Advancement, and Vice President for Enrollment & Marketing.

Division Name 2911 Centenary Boulevard | Shreveport, LA 71104 318.111.1111 | Fax 318.111.1112 | email@centenary.edu | centenary.edu

Division Name 2911 Centenary Boulevard Shreveport, LA 71104

NOT TO SCALE

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Correspondence Format The following example illustrates the proper placement and style of text on letterhead. The text should be set in 10 pt. Arial. See the example below for specific instructions.

For letters longer than one page, the second (and following sheets) should not have the logo and address on them; they should be blank sheets that match the paper used on the letterhead.

SAMPLE ­LETTERHEAD SHOWN AT 65% SCALE

Date positioned 1-1/2” from top One line space

Department Name Division Name 2911 Centenary Boulevard | Shreveport, Louisiana 71104 318.869.5106 | Fax 318.869.5179 | centenary.edu

Month 1, 2000 Addressee’s Name Addressee’s Title Company Name Street Address City, State, Zip Code

Two line spaces Salutation,

One line space

One line space between ­paragraphs (no indent)

One line space Three line spaces One line space One line space

This letter illustrates the recommended typing standards for Centenary College stationery. The date line is aligned with the left edge of the “C” in the Centenary logo and is positioned 2” from the top of the page.

The left margin is 1”; the right margin is 0.75”. All information, including paragraphs and the closing, is aligned along the left margin. Text along the right margin should fall as it may, or “ragged right.” The text should not be right-justified. We have chosen Arial as the typeface for correspondence. It is a standard font for most computers and printers. The type size is 10 point with spacing set to auto. This size and style allow for placing a significant amount of text on the page with a high degree of legibility.

The addressee’s name, title, and address begin one line below the date line. The salutation appears two line spaces below the last line of the address. The letter itself begins one line below the salutation. Line within paragraphs are single-spaced; double-spacing is recommended between paragraphs. Paragraphs are not indented.

The complimentary closing should be placed one line below the end of the body of the letter, and the sender’s name and title appear three line spaces below this (the sender’s name and title are not typed on personalized stationery). Sender and typist’s initials are placed one line below the sender’s title. Information concerning enclosures, copies, etcetera is placed two lines below the initials and is single-spaced.

Closing,

Sender’s Name Sender’s Title P.S. Any postscript text should be placed one line space below the sender’s printed name and title and one line space above the sender’s initials.

RB/mh

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Correspondence Format The following example illustrates the proper placement and style of text on a typical envelope.

The text should be set in 10 pt. Arial, set flush left, ragged right.

See the example below for specific instructions.

Advancement Division

2911 Centenary Boulevard Shreveport, Louisiana 71104

2” from the top edge

Name Street Address 1 Street Address 2 City, State, Zip

5” from the left edge

NOT TO SCALE

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Business Card Format – Standard There is one approved business card design utilizing the Centenary College wordmark for ­administrative and academic departments. This layout and the point size of type may not be ­modified and the only credentials to be used are terminal ­degrees and state licensures that ­qualify the employee to perform their function at ­Centenary. Examples: Ph.D., Ed.D., CPA, MFA. To order: email Tina Breedlove at Red River Print (tina@redriverprint.com) and supply the necessary ­information. Please copy ­Sherry Heflin (sheflin@centenary.edu) in Marketing & ­Communication with all requests. A standard order is 500 cards.

Centenary COLLEGE OF LOUISIANA

Name Title

318.841.7261 [office] 318.841.7366 [cell or fax] email@centenary.edu /CentenaryCollegeLA @CentenaryLA centenary.edu

2911 Centenary Boulevard Shreveport, Louisiana 71104

Business Card Format – Athletics The Athletics Department has an approved variation on the standard business card design.

Centenary COLLEGE OF LOUISIANA

Name Title

318.111.1111 [office] 318.111.111 [cell] 318.869.5145 [fax] email@centenary.edu 2911 Centenary Boulevard Shreveport, Louisiana 71104 gocentenary.com

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Email Signature The following format is the only approved email signature line to be used in email ­correspondence for the College. The typeface Arial is approved for email signatures in order to be compatible with all systems.

Arial Bold 9 pt.

Arial Italic 8 pt.

Arial Regular 8 pt.

→ → →

Name Title Centenary College of Louisiana centenary.edu 318.000.0000 [office] 318.000.0000 [cell] Twitter: @CentenaryLA Facebook.com/CentenaryCollegeLA

Name Badges Name badges are ordered through the Marketing & Communication job request system at apps.centenary.edu/mcrequest. Please submit an excel file with name in first column and title/ department name in second column and attach to job request.

Gotham Book 20 pt.

Gotham Book Italic 14 pt.

→ →

Name Title or Department

Centenary 18

B R A N D & G R A P H I C S TA N DA R D S

2911 Centenary Boulevard | Shreveport, Louisiana 71104 800.234.4448 | 318.869.5131 | 318.869.5005 fax | admission@centenary.edu /CentenaryCollegeLA

@CentenaryLA

centenary.edu 19

REV. 091221

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